Mediocre Artist Win Because Of TikTok...Let's Talk!
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- Опубликовано: 7 сен 2024
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Zach is a sought after Pop-Culture/Music Commentator who shares his keep it real, straight no chaser view, on all things Pop Culture. Zach has been featured and has worked on multiple platforms including Netflix, Tinder, Hello Ross, Gram Norton with Lady Gaga, Beyonce’s Formation Tour, MTV Awards, PRIDE, and VH1 Honors. Zach is currently developing his show “That’s a Bop!,” where the first episodes were released this year featuring rising artist Lizzo, MNEK, Little Mix, and Iggy Azalea. He was also cast for the newest season of "Dear White People." Zach has over 75 million total views on RUclips, and over 2 million impressions weekly on Instagram, and expanding his influence fast!
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I feel like this entire industry needs a HUGEEEEE REFRESH!
True words
Like it was in the early 80s there should be a plethora of music out there of a variety of artists because people all don't have the same taste. Variety isn't an option like it used to be.
Everything needs a huge refresh tbh.
@@guinessbeer Very true. I dont even watch much TV or movies anymore because its stale.
I’ve been saying this for 2 years
I kinda love how brutally honest Aubrey O’Day was in that 😂 she DID NOT hold back!
I mean, yeah, but right message wrong messenger, you know? She got in a group after winning a glorified talent show and no one is thinking of her name first, second or third when it comes to vocals or dancing. It just comes off as funny when she of all people wants to make this argument.
@@belias360 But even then the amount of things that they had to do on making the band, none of these artist today have to go through. So many wonder why they are flopping and it’s because they want instant success - those shows back In the day were the definition of artist development. A concept that is now unheard off.
That's how she's always been. Glad to see she's still being her.
@@kianaayala3022 lmao you right
I agree. Back in the day there was radio, touring and physical sales. You had to be talented back then because there wasn’t social media. The vast majority of the girls wouldn’t have a career pre-internet.
And this is why I still collect my cds and vinyl records 😭
Call me old. ☝🏾
The gworls need to go back to that formula in pushing physical sale and know who their real audience is instead of how many followers you have.
Sorry to rant.
Check out my New Music Video “Beautiful Feeling” ruclips.net/video/z4dyWSTXIug/видео.html High Vibrational and High Frequency
But.. there's still radio and touring. And there were one hit wonders then too. So what does the change in technology and media have to do with talent?
@@nancykerrigan Today's technology can affect said "talent". Pitch changing, autotune, etc.
I will say that Rina Sawayama is one of the few new artists making GOOD pop music. Her latest album Hold The Girl was an emotional journey
I've kept this album on repeat since it dropped. Amazing.
Yessss!
YES
Rina has had a chokehold on me for at LEAST the past year. Girl makes good pop music!!
And She's entirely underrated, which I HATE. When I bought a ticket to her tour, and it was $30, I gasped. I fully expected to pay hundreds, but that's because pop fandoms aren't pushing for her.
I've just gotta add in there that Tinashe is one of those artists that give you something to think about and something to groove to. Live performances never miss and work ethic just off the chart. I see it 110% percent for her especially now that she's found her niche and lane.
I saw Tinashe in concert last year! Great performer. She has one of the best r&b discographies of the 2010's. She's never going to get her proper respect. She's too niche for the basic ass GP.
Yes! I agree! Her 333 album was so good and was sonically different
Factual
I love Tinashe but she also gets trapped in the whole over sexualised thing
I agree Ariana and Victoria Monét, Sevyn Streeter, Sabrina Claudio and Willow
I completely understand this and I highly agree. I’m kind of tired of the TikTok music trend because sometimes TikTok takes good fucking songs, blows it up with a dance or trend and then ruins the songs replay power.
Dude, i didnt wake up to see this video. Zach you and me, we have a love hate relationship, i love some of your reactions but if it took you 1 year for away from you … child, learn how to write. What i hear now is the older generation is so JEALOUS of the new generation because THEY DON’T DEPEND on anyone to make money. The labels are drowning and they can take some of these geriatric pop nobodys with them. I will say this, i don’t like addison rae, but i love gayles song abcdefu, its so creative and it speaks of somth important which is independence. Let’s not pretend that Beyonces new album its art, cause its not, just like I love Taylor Swift, but damn this new album she tireeed. I feel like since you got famous Zachy you are saying stuff just to promote an agenda. The Zach i knew back in the day, Love on the brain reaction , little mix reactions or even billie eilish’s reaction… you showed us some vocals. Where the fuck are they ? cause away from you aint that. We are following you for a REASON, and since i am not a follower but a contender learn how to write a damn song and come with a hit, not this MEDIOCRE CRAP.
This
@@AlexandrTheGreatt Beyonce,s album was art lol it wasnt your cup of tea but some of the vocal layering and techniques in there were very unique as a fellow vocalist. Basically you just saying alot of wrong shit lol
@@crispri3919 sorry to inform you, but not everyone needs to love bee, not everyone is obsessed with her so selfmade royalty and don't get me wrong, saying what i think it's more important than pleasuring someone's opinion. Bee from my perspective was at her best when Sasha Fierce came out, i loveddd that album.Since many musicians i know and collaborated with shared the same opinion, but they are too scared to say anything, i feel like sharing an honest opinion it's so much better than pretending all is good ;) P.S I loveee cuff it, but just the tik tok clip that got viral :P
No one sings ballads anymore. None of the “r&b” girls sing about being in love. Everyone’s a bad bish…but I miss soft girl music 😭
I agree!! I miss soft girl music 😩
Btw, I just wanted to let you know that it’s spelled “ballads”. Not tryna be rude or anything, just wanted to let you know just in case you didn’t know ❤
@@stephaniefrost4910 I’m cracking up!!! Thank you for catching that!! I just updated. I knew something didn’t look right 🤣
Yes, I truly miss 90s r&b, or just music about love 🥹
@@deidralatrice3925 HAHA no worries! ☺️
All I have to say is Coco Jones - ICU. I promise it won't disappoint since it gives everything you're asking for in a sultry beautiful deep tone.
they very much do but you’re not gonna hear a lot from them. Kali Uchis, Benee, LOONY, Jorja Smith, Raye, man i could write a whole list.
I'm sure a lot of younger ppl will call Aubrey jealous, gatekeeping and old fashioned... but she was absolutely right.
Ppl and studios these days do not prioritize artist development. Performers used to work their butts off taking dance and vocal lessons. Performers now want the fame but not the talent. They want a viral song or music video but not a GREAT album.
I know it's good to give exposure to lots of different types of artists and to change with the times but after a while it's just an excuse for mediocrity and we lower the bar more and more. And once we start to take these gimmicky performers seriously, we run the risk of those TikTok singers getting undeserved Grammy's. 😐
If anything people agree with her. You act like people who watch Zach are old 😁😁
She's right. And she was unfairly mistreated on TV by a man, Diddy, who is notorious for ripping off the artists on his label. Her group disbanded in such a public manner.
@@TheLovesnowangel no I'm not referring to the comments section specifically. I'm speaking on the general reaction ppl will have. I'm sure ppl will be very mixed on it depending on where you look.
Facts. And this is also the reason why KPOP industry is working very well and winning right now. They HAVE NEVER AND WILL NEVER left the artist development aspect and that's why all of their idols are wayy more talented artists than A LOT of US artists
@@annechrystelleetemengono1858 a lot of kpop singers can't sing rap and dance 🤨 kpop is way more about visual aspect
I’m mad that TikTok trends are what drive Grammy nominations or how music is created now
That fact that Glorilla is nominated for a Grammy is crazy to me
Abcdefu is also nominated?? 😩😩
@@Willow-cw9te okay yes that song is catchy at best but Gayle opened up for a band I saw live and she had VOCALS
@@jennazeuq that doesn't mean it should be nominated for a grammy maybe a vmas something
Olivia won 3 Grammy with tiktok too 💀
even tho FLO blew up on twitter I feel like they will be big in this industry as far as pushing out hits that stick. they are artist who take their craft very seriously and their team is pushing tf out of them!!
Twitter and TikTok! People LOVED Cardboard Box on TikTok (including myself, that’s how I found their music bc I’m not on Twitter) and now there’s a viral dance to the remix
I agree. FLO got that talent. And I just love that they've been so active in promoting their songs. Even making acapella versions to cardboard box and immature. And they are just bomb🔥
I’m so glad we’re finally talking about how tiktok has destroyed the music industry.
I 100% agree with Aubrey. I’ve been saying that there are no icons anymore. Anybody can get famous and get a record deal nowadays and it’s quite annoying as hell. Social media is ruining the music.
Yeah Shes right! Addison Rae wouldn’t pass an audition in front of diddy,la reid, jay z etc.
you're 110% right zach. this issue is so bothering to me and i dont even have tik tok. it feels weird to have these artists that you've known and love, and finding out they're "the new hit" from something completely irrelevant in two days.
And then there are genuinely great artists out there who have been making music, writing their own songs, singing them beautifully & yet it takes years & years before they ever reach any level of fame & even then…They’re very underrated! Why?? I just don’t get it?
I think because of the industry politics, the shady doings that a lot of those talented artists probably said no to, and also the Marketability! The industry of TODAY is very much superficial and all about image and the outer appearance rather than the talent that is needed so desperately. 🙏🏽
These award shows are losing credibility in my eyes … at this point you just gotta believe in yourself that you have talent .. plus the numbers don’t lie 💪🏾💫🎵 the people KNOW who really has talent .
I agree that the award shows lost credibility... but at the same time numbers do lie, most of the young people and tiktokers who consume mediocre music are giving a lot of hype and "numbers" to these mediocre artists
That’s why the ratings for all award shows are constantly going down. People got tired of them awarding mediocrity and their one token person with genuine talent
It’s a catch 22 for me. A side of me happy that some artist have a mediocre viral moment or two because it’s not easy breaking through as a artist but the creator side me that appreciate real art and talent don’t like how the spotlight only seem to go wherever the chaos is
👏👏👏
I agree with her, cause everyone is getting a seat at the table when they haven’t brought a dish. Jay Z, Beyoncé, Nicki, Rihanna, Lady Gaga, Katy Perry, Britney Spears, Eminem, Ice Cube, J Cole, Brandy, Monica, Mary J. and many other talented acts worked hard to get where they at. Rappers were handing out mixtapes at gas stations and gigs. Singers went on talent shows. Like Nicki Minaj said in the My Time Again documentary “Everyone is getting by” and she was so right.
Nicki, Rihanna and Katy Perry shouldn’t be in this conversation. They are mediocre.
I feel like I see someone on Black Twitter once a week saying they miss the days of r&b/ rap collabs. Everybody wants to be everything but nobody wants to make a bridge because God forbid a song is longer than 3 mins. Saweetie getting 2k made me realize that Beyonce was right, nobody wants to make albums anymore and now they cant even understand what good looks like. Also, I just want to hear Chloe sing, not the rap or sing talking, write a good song and sing it dang
I'll never forgive people in the music industry right now for doing away with bridges or shortening up bridges. That's my favourite part of a song. I am so thankful that Taylor still does bridges even though she has adapted to the taste of the new generation. Like she has changed her style of music but inside it's still a Taylor Swift song. Also I am so happy 2000s artists like Beyonce, Gaga, Tinashe, Nicki still have bridges. My ladies have never disappointed me.
AND THAT'S ON PERIOD!! This tiktok Era needs to END!! Tired of the mediocrity.. and the ppl out here on these cities ESPECIALLY independent artists are the ones really trying to fight to be seen and heard. They know music frfr. And it's time for them to feel that love
Tired of the stupid dance challenges on there too(I'm tired of in general) it's corrupting society.
It’s crazy because there’s so many artists that actually deserve their flowers for all the effort put into their music, yet you never even hear about it 🤷🏽♀️ Like Nick Jonas released a GREAT album last year that didn’t get much recognition and then there’s Coco Jones who was literally just rediscovered.
With Whitney Houston getting another biopic, I would like to hear Zach's opinion on people who are overdue to get a theatrical one
That’s crazy because Renaissance has me licking my fingers every time like dang that was good. I don’t think Beyoncé does too much, she loves her craft her music is timeless .The problem is mediocre Artist don’t do enough and that is why it will be forgotten in a year. That’s just my humble opinion
The only problem is that she's been promoting her new LP more with that Tiktwat, because that album is so good, that she don't need that app.
as someone who is in school for music and trying to perfect their craft before they even put out their first song…it’s hard asf trying to build a concrete Fanbase on all social media platforms not just TikTok and to have the right people come to you. It feels like the only way to garner up any organic fans with your constant perfecting talent is through TikTok and even then you have to post everything but your passion for music to even get eyes on you to post what you really want for your music and it feels discouraging a little bit. I don’t want to even have to fight that Tiktok curse, so I feel as if I need to garner fans in real life and not depend on just the internet. Part of it is my fault because I was and still kinda am keeping it to myself, but I will press on. 😢🙏🏾😭
and I want to be remembered as a force to be reckoned with, but god damn it’s hard, I WILL NOT GIVE UP!! 😭
Nah you better tell me when you release music cuz I’ll be here 😌🏃🏼♀️
@@Getout634 ❤️
As someone who graduated with a music degree, I FEEL you. Just sending some encouragement your way - KEEP GOING!!!
Love your first song it’s great and you will continue to grow and rise as long as you keep going.
pop is slowly dying, however the more “underground non tik tok” artists are thriving cause the people (like me) aren’t rly feeling the mainstream or popular songs so they look for new songs from smaller artists to fill the huge void of good solid pop with more obscure or alternative genres and artists
I'm really loving reactmas lately, I'm loving getting THIS much content everyday. Keep it up💯
It’s so sad because there are so many artists out there like FLO omgggg😩, so many rappers, r&b singers and pop stars who aren’t getting the shine they deserve. And they have talent.
Artist development now is going viral for whatever reason, then getting thrusted onto a festival stage and going viral for being horrible with no stage presence, then improving in the public’s eyes and now boom you’re a star! The complete opposite of what it used to be. Now everyone is known for their personality rather than their music.
Aubrey went OFF! She spilled NOTHING but TEA! In other words...who do you think you are? Talent? Where? These flash in a pan viral people come and go yet get the most awards, money, fame, roles, etc...doing less than HALF the effort or work
Taylor Swift weirdly grew on me, too! I listened to her every now and then and guess what? She was my Top Artist on Spotify this year! Didn't see it coming, but the girl works *hard.* She adapted and focused on her sound and Gen Z lives for her.
The new artists just lack it all unfortunately 😬
This is so true. Since Taylor’s been out, she’s always been popular. Even after she disappeared for a bit after the kimye scandal.
No cause same folklore had me on a chokehold this year and she is my top artist and right were you left me in my top songs
@@Fairyphobia Putting out 3 new albums in a 2 year span sounded *ludicrous* to me, but that girl had a story to tell and she did it flawlessly. 😂👏
She has a nice voice and she's stunning, but she's extremely kind, and the girl is truly a songwriter. My Lord, her lyricism, whether it's an All Too Well or a Blank Space, her lyrics are once in a generation. That's why I'm excited to see what SZA and Olivia Rodrigo do next. They are poets as well.
I get Zack’s issues with Taylor. It’s pop, country, and folk and if you aren’t into blending those genres it can be “digestible”. But he made a good point in that it’s digestible but good. Her lyricism on folklore and evermore was next level. She’s evolving and growing as an artist, and works harder than any artist that I can tell. What artists nowadays are evolving, getting better with age, producing more and the quality is better? It’s almost been 20 yrs and Taylor is still here, still working harder than most, and putting out quality. Right now she’s at the top of her career and that’s saying something, 20yrs in. She’s earned my respect. And Zack is right, Midnights has some good music on it, her best pop music in years.
Artists have a hard time releasing albums now it’s all about quick singles it’s sad cuz an artist era was so exciting to watch
I just talked about this with my friends. I truly wonder if the clock app is going to fade similar to vine. it’s easy to be disappointed from the clock app artists because they get popular/famous for the bare minimum. so for an artist like me who loves writing or music for the depths and instrumentation… it’s very frustrating. artists shouldn’t be microwaveable, we should be seasoned and slow roasted✨
I feel like this is happening in the arts as a whole. I am an amateur visual artist. Been working on my craft seriously for about 4-5 years now. Still feel like I have a long way to go but I am willing to put in the work. I'd go on IG an see someone who had mediocre skills with tenfold the followers of someone with a decade of skills and experience. Or how trendy dances overshadows well thought out choreography. Shit is getting ridiculous
Pinkpantheress for me is the perfect example of what TikTok music could’ve been, her songs are short but still feel like full songs and you can tell she’s making music she likes and not just for TikTok
Dainty Kane was bomb back in the day.
But she was on point.
Let’s go back to the days when artists had to play the chitterlings circuit, clubs, and local contests to build a following. They had been training via music and arts classes in school, church and local lessons. They were immersed in art.
As someone who produces, I hope and pray the pendulum swings back the other way. We need more artists willing to sit down and go through the creative process to build something great instead of those chasing a check. Everything said in this video can also be applied to producers, loop makers, etc.
An interesting thing to be aware of is how influential the mediocrity is…Zach was able to give song examples off the top of his head of Addison and Bhad Bhabbie regardless of his distaste, that’s all the industry cares is that it sticks even if you hate it 😂😂
When i saw this title i clicked so fast. THANK YOU for addressing this. It's been honestly heartbreaking to see how the bar has dropped so low in the music industry. Our generation of veteran acts truly was the last act of talent, passion, creativity, and what? DRIVE. These new girls can't even come close to what your Gagas, Beyonces, Christina Aguileras, Rihanna's, Avril Lavigne's, Katy Perrys, etc, Have accomplished PERIODT. Tik tok killing everything ya'll and quite frankly, That app needs to be destroyed. OH ELONNNNN lol
I feel like there are some artists who are good at what they do, but because TikTok can make an artist so fast, labels are pushing any artist they find in order to make money, even if it's mediocre.
I would really like to see Jojo get the proper attention and respect she deserves. She continuously puts out quality r&b music and I feel like it gets ignored because she's white. The difference with Jojo is that she's not a white woman trying to appropriate black culture, she truly just is a soul singer. She even said in an interview that she didn't want leave (get out) to be her first single because she saw herself as a soul singer and felt the track was too pop. Zach I'd really like to see you do a video about Jojo or have her on because she deserves so much more than she gets.
I agree with everything you said!!!!! I'm tired of jojo not getting the attention she deserves, she's one of the most talented vocalist we have along with tori Kelly and faouzia.
Jojo was very successful. She's underrated because she disappeared for too long
there are still gate keepers they just work through social media now !! and the difference is back then you had to prove you had talent but now talent or not they don't care it's about popularity and giving power to the foolish.. many real artists nowadays are business savvy so they push mediocre artists on the for you page so they can have stars who are easy to manipulate
Audrey told no lies and I completely with her and you. For me, it’s gotten to a point where I don’t even seek out new releases from a lot of artists because I don’t want to waste my time being unimpressed. There are very few people nowadays that care about the quality of their music and it shows.
Zach you never miss!! This video was so enlightening as you kept saying the same names over and over. These new girlies don’t want it anymore!!
I feel like nowadays these new people are releasing 2:40-3:00 songs hoping that the songs gets big because of TikTok.This new generation music I believe is driven by Tiktok. I feel the music scene needs a whole refresh and rebrand. We not getting the music we are used like in the late 2000s early tens. People are not making albums anymore it's just quick singles on TikTok that come and go.
Most albums are almost all 2 minutes and 3 minutes.
As an emerging artist who’s met with NUMEROUS major record labels and have been told they love me and my music I have been told to my face they will not sign me with out a “viral “ song
✨video suggestion ✨Zach I would love for you to react to my video because of you. I literally put a piano in the ocean 😭but I think getting your take on new artist especially independent ones would be a good series in general !
The media was more streamlined and narrow back then. With the internet blowing up, there are more opportunities for more people gaining popularity. Back in the day you'd hear a brand new song like everyone else at the same time on the radio. Back in the day you'd watch a world premiere of a music video on TV, and if you missed it, you're out of the conversation the next day at school
Don’t forget Dua Lipa!!! She knows how to make hits!
No lies were told!!! I'm so glad you're talking about this because I've been having a lot of conversations about this! I was talking about how being a kid in the 90s was the greatest era to grow up in because of the music! I mean every genre had an artist that you knew and could name! They could sing and had talent. There was just a variety of artist! You had girls in R&B, pop, alternative, rock, country, ska, neo-soul, etc. And I just feel sorry for this generation because who knows if they're ever going to experience that. And you weren't comparing the girls because the talent was evident. You just loved everybody! Man I miss it! It was harder to sale music back then! You had to work your ass off!
Danity Kane is amazing 👏🏾 😍 I miss their music. Midnights (Reputation, Lover, Fearless TV are some) of my favorite albums of all time
Praise God for Aubrey’s honesty! All of that was needed in todays’s conversation! People do not want to work anymore, step outside their comfort zones, be more creative and make their craft into something more monumental. Nowadays it’s a trend and making the next tik tok sound…it’s become exhausting, dry and vacant.
OKAY YES at the dumblonde mention.. that debut album was truly a great piece of pop music
And that’s why I’m writing my EP right now, because one I don’t really see a bunch of gay R&B, artist that I can personally relate to, and I feel like the music industry is really just missing that creative, fun aspect to it!
I'm LIVING for this 2022 Reactmas!!! 😍
It's the content for me! 😉❤️💯🔥
Please don’t forget Kelela. She just released a new album which she worked like 5 years on. 😢 and it’s a great exploration of sound and dance music.
Would love to hear your thoughts about artists like Soulsonic pulling outta the Grammys speaking to us having to depend on the big stars (which regardless of sentiment, Bruno's one of). Awesome content!
I’m an up and coming artist and my goal and priority when I’m going into a studio session is to bring something fresh. I don’t want to be like everyone else. I believe to truly have longevity in music is to try new things. and by all means I think it’s okay to take inspiration, but also don’t forget the sound you wanna being, the reason why your really doing this. It shouldn’t be to get some clout. It should be to share your beautiful art and inspire others. I have everything in me to make change and be a trailblazer, and that’s what I intend to do. I can get where I want to be while still being me, and not be influenced by out dated trends. 2023 will be your year baby and I can do whatever I set my mind to!
Ok, Aubrey. Speaking the fucking truth 👏👏👏👏 This was 100% tea from top to bottom.
Aubrey has pedigree and didn’t tell one lie!
I heard no lies! There are so many mediocre artists its hard to even find the good ones.
i completely agree
we come from an era where artists had to bring something to table, we have our BEYONCÉ, GAGA, TAYLOR... and a bunch of people that we been following for years, and we see their hard work, how dedicated to their craft they are, even the artists we do not like, we saw, and we still can see that they have the fire in the eyes to do what do they do, that they care for what they do...
nowadays is visible and sad that people are being rewarded for being mediocre ... and it becomes an even bigger issue, when you see the ones who are being rewarded for their mediocricy, and the ones who have to work twice as hard to even have some recognition...
Yes for me i dont like ariana grandes music but i can see how she work hard for what she has and has real talent
I think the problem is labels telling and pushing their artist to make “tiktok viral “ songs , so they make and release a song with the intentions of “this has to be viral “ even though those “viral “ songs are usually just results if the artist making the music they want and being the artist they are , you can’t fake it , you can smell the plastic from a mile away , that’s why there’s a mediocre race going on , one of the biggest examples for me is dove Cameron , she made boyfriend , went viral and now she and her label are keep releasing similar music hoping that they too can be viral even though dove said herself she made boyfriend thinking no one would listen to it aka authenticity
Let me get my blunt and life together. 🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻
Music is honored bcz it's timeless not bcz it's just here to hear. It's a feeling like you said Zach. It's a feeling captured in sound and that's been overlooked by ppls desire to consume (perpetuated by the industry). We use to play albums for months/years bcz they were our stories. Mainstream music is so flimsy these days. I just listened to Flaws And All and fcking melted the same as i did when it first hit me. It's 13yrs plus old 🤷🏿♀️
The beginning 😂😂😂
No shade that Steve Lacy song is more than a TikTok hit. Tbh i heard it on the radio and my family is old school and know nothing about Tiktok but they love that song. Radio plays the hell out that song.
The thing about manufactured entertainers is that they don't usually have longevity. There is definitely a platform and a time for them but once that time is up, its up. The artists who are more intentional and serious with their craft, who were actually born to do this, they are usually able to transcend, evolve, and remain relevant over a longer period of time even as trends and media platforms change. They can do it without the gimmicks, drama, and shock value too.
On top of that people like cupcakke, Doechii, kash doll, maliibu Mitch, Bree runway,etc get overlooked due to pretty privilege and mediocrity. It’s honestly sad
Zach can we have ur fav nicki minaj live preformances reaction? u can do that to whoever artists u like too
I’d love to see you react to Doechii’s music
I think that the difference between Danity Kane and these TikTok artists is because of this. When Danity Kane was made, they were made from a reality tv show. They didn’t have social media back then. They used reality tv to make new music artists. But nowadays, they feel like they don’t have to because of social media. The music industry is looking to the internet to see if they can find the next big star
Doechii did her big one . I just feel like even though it’s rare there are some amazing ppl that have to wait to get their shine or might not at all . I wish a lot more talent was truly recognized
Everything is more about money and less about the talent that truly deserves a platform smhhhhh
Ariana Grande be coming with the bops too, can't wait for her next album. Love you always Zach 😘
Ariana and Dua Lipa along with Doja are the most consistent and successful new age artists.
I will say this
Being on tictok, i have discovered so many amazing underground artists who needs a push
Who actually makes amazing music.
I found amazing rappers, singers, producers
And i find them on spotify or RUclips
But its like the industry overlooks that and only give the ones thats already connected in the industry more push
Or the have a massive following on tictok but no actual talents
Tictok is a double edge sword like every other social media app
I don't knock it too harshly anymore now that im actually on the app, but i can always acknowledge the bad within it as well.
I will say artists like Pinkpanthress blew up on tictok and sis can sing and produce.
Her shit is very organic and she has her own style
I miss soulful music so badly. Everything sounds so watered down ugh. I need people to growl, belt, and work that diaphragm. Chante Moore at the Soul Train Awards revived music and live performances
You are spitting videos out back to back and we love it❤️❤️❤️❤️
Thank you so much for this! I said some time back that TikTok is ruining the music industry, but couldn’t articulate the words. You hit the nail on the head and I appreciate you for that! ❤️
I feel like you should do a Skype call about Cardi and the delay of her 2nd album. As much as we love cardi and know she can deliver, it has almost been 5 years since her debut album. She should have released her album as a follow up to 'WAP' and "Up". Cardi is late and she needs to drop her album before people stop caring.
ZACH !!! You just reminded me of Dumblonde !! I just went and re downloaded the first album. I had that album on REPEAT AAAALLLL 2015-2016. Wow ima cry
And the thing that truly hurts the most is that the talent is OUT HERE! The people that can be those superstars, have respect for the gworls that came before and are striving to be the next big thing. But because mediocrity is being pushed so heavily, they are being pushed to the side. Maddening 😡
We want you to talk about normani, she needs to get her ass up like now!!?
You been on a roll Zach. You & Aubrey spilled👏🏾no lies told
You know what… this is FACTS! I use Spotify & I remember I used to love their curated playlists because a lot of the times I could find a new song/new artist that peaked my interest. Then add that song to my own playlists & look further into the artists discography. Now I’m constantly pressing skip. But the heavy hitters… I stop & listen to the song straight through. Shoutout to SZA for her newest album! That’s on repeat right now.
Zach, NO ONE MAKES TIMELESS HITS....i CAN'T SEE PEOPLE SINGING HALF OF THIS SONGS IN 20 YEARS but I still see folks sing Patti, Tevin, Aretha, Whitney..30-50 years later because they were timeless song that take you into moment, memory, etc. That why I love places like They Have the Range, Taco Tuesdays, and SaucyVocals that showcase real singers and vocalist. BTW AWAY FROM YOU IS AWESOME!!! You gave me inspiration as black artist in pop to keep going. Thank you
Thank you for giving Ms Aubrey O'Day her flowers at the beginning. I loved Danity Kane, as you saw how HARD they worked in Making The Band
Honestly all people need to do is take time working in their craft and actually shoot for improvement instead of tryna get famous fast and make fast money. It’s like tryna be famous on TikTok (or even Instagram) is all anybody really cares about nowadays. Even in turns of creating other forms of content in general.
And then you got these “new artists” piggy backing off of others instead of trying to be original for once, it’s crazy. I miss old pop though and I pray in the future we’ll have more hits like we used to back then 👋🏽😔. All we can do is hope.
Ive been saying this for the past couple of years now, talent nowadays is very much mediocre. All you need now is a large following and you can sell anything, its tragic. There is less quality artists out there and they swear the music eats but it really doesn't
This is so spot on, Zach! I love music, and have been mostly unimpressed the passed couple of years with new artists, and the state of music and you articulate my thoughts exactly. I also agree an new age is coming, the real artists, including you, are going to deliver for us and I can’t wait ❤
.love that this is being talked about. I’m so hesitant to promote my music on tiktok because I refuse to be grouped in with these types of artist. I take my work too seriously and don’t want to be a gimmick.!
Agreed I feel like there's nothing wrong with using tik for promotion for your music. For example Beyonce and Nicki put out music this year that is tik tok friendly, it make people dance, have fun etc, but it if tik Tok was to shut down today....they would still be successful, chart topping, platinum selling artists VERY TALENTED artist. These new artists just don't have that anymore. you can tell they're label are literally in board meetings trying to figure out what going to go viral on tik Tok.....that's not a good thing because like Zach said you can have a hit today and gone and forgot about tomorrow. you not cultivating a true fanbase that will support your music after the "fad" and "trends" come and go.
exactly zach ! look at the billboard charts from 2010s period... literally everyone knew those songs they were HITS and now i can't recognize but maybe 2 songs from it... the microwave 2 minute catchy tiktok song era rlly is creating an effect thats making music frown worthy
The formulas on repeat with just mediocre twists are tired. Get your formula going on but balanced it with a great surprise; an atypical non-pop instrument, bold subject matter, genre-bending sound, unconventional song structure, play with cadences, whatever you can wAAANTT!
Also I love your honesty! I just came across your channel! Really fresh
i think a big contributor to this issue to is how politicized music is now as well, i feel like that when we listen to music we dont necessarily do it to enjoy a song but to recognize what sells even from a listener standpoint. I think we want artist now more than ever to be "legends" and "icons" so we can champion them and feel accomplished without really looking at craft .
I would pay big bucks to see Danity Kane and Day26 tour again!
In your next video you should react to Tired Ass Army music! Also we've been saying this for the longest, the music industry is over saturated which makes it harder for people like us( good hardworking artist) to get seen. Cause we have to lower our music quality and make a silly song to blow up or wait until people realize what good music should sound like.
you can put dua lipa right next to doja on that list of the few people that really do good pop music
i don't see dua falling for this tiktok bs wave, you can tell she is really into doing her music, not for the clout
AND ROSALIA TOO
OF FUCKING COURSE !!!!!
(but I feel Rosalia has her own lane tho, her own unique "pop" and I love that for her
I’m 22, born in 2000 and I am so here for Ms. Aubrey speaking out! I still listen to Danity Kane to this day. They’re iconic!
all of these words spoken from you and Aubrey are very much facts and I feel like you both explain why I have a hard time getting into alot of the newer acts that are popular. I'm very much a music head as well, and I can tell/feel when a song is being made to be viral, played on tik tok, etc.. there's no emotions/feelings, and it barely feels like there's any type of care put into the music altogether. That's why I enjoy the HECK outta Beyonce's latest project, I enjoy SZA's latest project, and also Taylor's as well..But outside of a few other acts that aren't mainstream, I stick to the oldies. I really enjoy late 90's/Y2K pop along w/R&B, etc so that's what I mainly listen to. I cant wait for this particular phase in the industry to die down.
PERIOD I love being kinda early I’m finna smoke and watch this (I’ll edit as I go for the conversational pieces)
For sure mediocre artists most definitely make the amazing artists shine. However, that doesn’t mean that the amazing artists can’t also take advantage of the viral moment.