Sponsorship Pricing: The Hidden Value in Relationships

In addition to the real "tangible" benefits of a sponsorship package, you also should be pricing your sponsorships by including the relationship value (intangible value). Sponsorship consultant Ken Ungar explains what the relationship value is and how to include a value for it in your sponsorship price.
Look for our next video, which describes how much to include as the intangible benefit price.
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