How Fashion is a form of Soft Power
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- Опубликовано: 9 июл 2024
- In what ways does fashion influence our lives? You probably have a sound answer to this question but do you know how fashion can be used as a form of soft power?
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Chapters:
0:00 Intro
0:55 What is Soft Power?
2:41 Examples of soft power in fashion
4:41 The role of soft power on our day to day life
7:11 Pvv
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#fashion #softpower 
Хобби
In my life this has been more noticeable when there is a lack of power. Seeing how less fortunate people are treated based on their appearance makes this concept painfully obvious.
As a certified weirdo, I've found that my eccentric fashion is what brings my people to me -- I realized the true power of my fashion choices when I moved to a new city and tried to make new friends. I joined an acting class, found my passion in that, and incidentally, week after week I found myself making increasingly daring choices (none outside of my comfort zone and fully in the realm of what I would wear, just maybe not to a class) and with that, more people started to try to understand me. I used to be very expressive with my fashion until I went through some major rough patches due to trauma, depression, and addiction issues. Once I found my way back to fashion, I noticed other things in my life improving as well. Fashion has honestly saved my life and my mental health by providing me with an outlet to show others what I want them to see -- how colorful, bright, approachable, and confident I am, when, those people might not approach me otherwise.
Go check out Frugal Aesthetic’s videos👌🏾👌🏾
I really relate to your experience. Trauma , addiction and depression definitely disrupted my relationship with fashion at times . I’m really trying this year to really get dressed for confidence everyday … I have a chronic illness and it’s taken years to figure out how that would change my style. ❤hope you’re doing well
I showed up slightly overdressed to my job my first two weeks of working before even thinking about dressing casual, which is accepted there. Got a raise real quick, and a hefty Christmas bonus despite being there for less than a month lol. The soft power is real xD
Definitely something powerful about it cuz ppl get so threatened & jealous of me just because I dress well everyday. To me, fashion is just my artistic outlet but to others, I guess they assume I just like attention but I actually just appreciate it as an art form.
Fashion is art, of course people express themselves through their clothes, that’s why it’s an art form
Thinking laterally, this also helps me better understand why people opt-to go for cosmetic surgery. There is an underlying need for power in the eyes of the person they are trying to appeal to--whether that be the public, group of friends, or a future ideal partner.
One of the reasons I became very attracted to my now wife was because of how she dressed herself, which I noticed very quickly after we started dating. It was feminine and "pretty", but also showed a certain flare for color and refinement different from the norm. It showed me that she had an eye for detail, aesthetics and creativity. Later on I learned that she is a painter and I love her paintings.
I’m a petite Asian femme person and due to racial stereotyping I never felt that people’s assumptions about me aligned with how I perceived myself. Developing my style (alternative emo mixed with bling y2k ish) has helped me feel seen accurately and I really value the soft power it holds in forcing people to not be able to ignore my personality and interests despite my background.
Sometimes I wish I didn’t need to use style as a battle tool tho. The other day I went to a party after a formal event and felt very anxious throughout bc I had to borrow casual clothes from my friend since it was last minute. Bc her clothes are more “basic” I felt I wasn’t giving the new people I was meeting the impression of myself I wanted to leave them with.
You say battle tool, I say super power.....Coming from a similar background as you, I resonate with a lot, if not most of your comment. I just wanted to add, I wish though that we didn't have to rely on essentially curated consumption to express ourselves. I have a huge problem with getting obsessed with pieces of clothing and not being able to stop thinking about the perfect outfit they'd make for days, for my part, I am beginning to learn to repurpose and stitch fabric for my own body and it makes me feel more empowered than ever.
uhm how do u want to portray urself though? and also where u from cause I would get if u were in japan cause i have an image in my mind of a formal wear but if ur from usa i dont ve one and also I am confused with emo x blink 00s cause that is literally what i would imagine a stereotypical teenage girl would wear in western world currently thats why I dont get it
I hear that about wishing to not have to use style as a battle tool. People like to prescribe certain things to me, peg me in a certain way, put me into certain boxes, underestimate or infantilize, for lack of better words. Recognizing that you have to carefully choose how you interact with the world, thus acknowledging and puting energy into it, is kinda exhausting. It's like currated looks or aesthetics is authenticity, but so is everyday sweats and sneakers, especially for long stretches of time (I mean depressive episodes, right?). It seems like it's human nature from a less evolved standpoint, to reduce someone so in their mind you're not a threat to them, which is whack.
I've been intrigued by the concept of soft power for a couple of years now, specially when it comes to US media and culture, and how it influences the world but also me, personally. After all, here I am, a Spanish girl commenting on videos about fashion and brands that probably can't even ship orders to my country, and I'm not even using my native language😂
Speaking of influence, where did you get that beanie? I've seen it in a couple of your videos and I love it!
They are by a brand called sundays. It’s by a former RUclipsr called magnus ronning. This is his side brand to his mainline brand RONNING which has great stuff. Also the beanies are released online every Sunday on the web shop on Sunday only, hence the brand name!
But his beanie isn’t from Sundaxyz.. it from a brand called storymfg 🤝🏽
@@haze2thegan Yooo you are not wrong on second take. It’s wild how similar sundays and the story mfg beanie look.
@@camapel no problem mate. Just saw the cw of the beanie and I have noticed magnus hasn’t bought out this colour 🤝🏽
@@haze2thegan @Cam Apel I checked both shops and it's true that both beanies are so similar. Thanks for the info!
personally i believe fashion is a form of power on more than a peer to peer scale it keeps countries in the eye of the globe with cultural titans such as nike,addidas that permeate throughout any place with people keeping countries relevant for trade etc such as how France has positioned themselves to be the leaders of fashion and high fashion and expectations of clothing from France is perceived as better quality, but those r just my thoughts.
I saw an interesting YT short the other day about someone having a "collected" appearance being the biggest deterrent for being attacked/robbed. That when someone makes a random mark, they always look for someone who has a certain inconsistency in their appearance - a disheveled look or something. A weird example of soft power, but I think it fits. And #pvv - I'm going to be living on my own for the first time this upcoming year. I'm 31 and have always had at least one roommate, so I'm really really excited to take this next step in my life. It'll be expensive, sure, but there's something about it that just feels like it's the moment I'll finally, fully grow up.
Id like to know too
Sorry, it's been too long at this point. It was something like, "CIA expert reveals how criminals pick random marks," I think.
This discussion actually reminds me of a book called Black Ivy by Jason Jules which specifically talks about the fashion of the early civil rights movement. Black Ivy took the privileged, standardized Ivy look and gave it a cooler, edgier spin that literally embodied “cool” itself - an effortless resilience and composure that was also a way of asserting power. Since I was looking at photos of that style with a modern (and way less distinguished) eye, I personally found the changes themselves pretty subtle at times, but definitely pervasive. The people in those clothes would *still* look cool now. Fashion really helped shape public opinion around the civil rights movement and the Black community at the time, and I think it’s kind of a blessing and a curse that many people (especially those from positions of privilege) still tend to underestimate the very legitimate power that fashion has always had. Anyways sorry for the ramble, your video was so wonderful and concise and got me excited about my own wardrobe again. I subscribed instantly and I’m def going to be checking out the rest of your content
I think that fashion is also a form of soft power because it's a powerful way to express self-identity, especially gender identity. As I've gotten more into fashion, I've leaned more into women's fashion and learned more about myself through experimentation with gender nonconformity. I think the future of fashion is unisex and it's a matter of time before people accept it!
I highly disagree with the unisex remark I feel like there will always exist unisex,feminine, and masculine clothes not to mention this is also highly dependent on the culture of ppl as something in certain cultures are feminine and in some masculine
@Yvette Wingate true
I don't think unisex is the future. it's hard to get every piece of clothing to look good on both guys and girls. there are some cuts and shapes that look better on one or the other
Completely agree. I have never thought about it like this and find it incredibly helpful. I am introverted and shy and use fashion to explain myself to people without actually having to talk. Thanks for the great video and addressing that fashion is seen as a lesser thing even though it influences a lot.
As an Asian who grew up in the southern United States, this is something I implicitly understood but didn’t necessarily have a word for until now! When you encounter people who (sometimes subconsciously) look down on those who look different, I learned that appearing more put together or important (but not too much) usually increased the chances of people listening to what you had to say and just being less dismissive in general. It’s unfortunate that I had to learn this via the prejudices of others, but the silver lining is I started being intentional and observant of clothing and fits way earlier than I otherwise would have. Thanks for a great video ☺️
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I find the intersections of fashion, identity, soft power, perceptions of socio-economic status and consumerism to be fascinating. As you mention in the video, people are always conciously and subconsciously interpreting who you are and the implications of your appearance about your character.
Thanks for the videos, Drew. Over time, I've realized that I go through emotional cycles that span a few years, and when I find myself getting into fashion again and the intentions behind my appearance, I think it definitely signals an uptrend of sorts. I think it's mostly to do with this desire to "take care of myself" both inwardly and outwardly. Battling with depression, anxiety, and undiagnosed ADHD, I am now on the path of understanding myself more as an adult while having empathy for the child within. I find having access to channels like yours very impactful for engaging my creative mind.
As a man of color, I find immense value in hearing the opinions of someone like you, and it affirms me that my opinions also matter and that I should continue striving to create things, make art, and express myself. Much peace and love to you in this new year, my man. Take care :)
I love the idea of soft power and the different ideas, realities, and assumptions it can assume, especially in the form of fashion and clothes. It really gives an idea of how someone may conduct themselves or portray/think of themselves, and it illuminates for all others to see. For someone who may not be the most confident in themselves, or wants to portray a more confident version of themselves, fashion is a great place to begin on the journey of developing yourself and the idea of what/who "you" are.
fashion is art, and it's beautiful
in '23 im gonna be graduating, so the big thing for me is doing well in my final project and then starting my career off right. good vibes to all 💛🌿
How long does it take you to pick your outfit for each vid😭
30 seconds at most
@@DrewJoinermy mans a pro already ngl
@@DrewJoiner 🧢
@@MADOUT_VPS fine 30 seconds on average, for this video I wore this same outfit 3 days in a row and it didn’t take but 1 second to realize that this was the one
For some videos I take maybe a minute to decide
Either 30 seconds or 30 minutes
Great explanation! I'm starting out in the field of architecture (a little late in life :) and I see fashion as a direct extension of my creative expression. I have always favored more masc/ androgynous style, but now I am really embracing it. I feel like an equal when I am dressed similarly or even better than all of the men in the room. My husband told me the way I dress is definitely a power move and I love that! When I am looking sharp and even receiving compliments on my style, I feel so confident and powerful. Thank you for a great video- I will be watching more from you!!
I would love to know who styles politicians and heads of state. That's some real soft power right there.
I love this topic. Big ups to Maximilian I for basically creating or at least modernizing the concept. Design is huge, not just expensive materials.
This was such a cool video! I never really thought of fashion in this way but it's such an interesting idea :)
I never really thought about fashion this way! Definitely super cool. Like you, I also caught the travel bug, and I hope that all my trips planned out are super fun in 2023.
People sometimes wonder why a guy in the Philippines would care about fashion despite our constantly hot and sweaty/humid and rainy weather, yet it always makes me feel comfortable in myself when I’m able to express myself through the clothes that I wear. Most people might not care or even judge me, but what matters is my own happiness and how I view myself in this world.
I always wondered if soft powers as a term was a real thing. It was the name of a hipster band I listened to baaaaaack in the day. Thank you for this video in general
design n fashion at the core of influence
To bring-in some esoteric ideas about solf power, such as Yin-Yang, consider the Japanese Godai(classic 5 element system). I like to think of this system like producing a product and getting it to market. 1. You get Raw Resorces(earth) 2. you process and refine those resources(water) 3. you direct and push the assembly of these refined items into it's intended end product(fire) 4. you package it/dress it up/ market and advertise it etc(wind) 5. the Final product is actualized(void/jewel). In this instance of solf power, being fashion, I would categorize it as Wind element; the covering image and persona(mask) of You, the human within. The same way as you have a bowl that holds your soup. It is the feminine vessel(crescent) that is needed to harbor the life within it.
I love so much that you made this video, I love fashion and design and styling and I always made this argument and I'm so glad you brought the conversation here
When Drew’s video title is a question you know the video is going be good! ❤
Amazing content. Each video is unique and gives me a different perspective on fashion.
loved how much you packed into such a short video (without being overwhelming)
I've been meaning to watch your vids and finally had some time to sit down with them. Love seeing this whole other side to your insight, Drew! Gonna go binge some more now. As for the topic, I think you hit the nail on the head with the celebrity stylist example. I would also say that scripts of insufficiency are deeply rooted into our culture because it keeps the money flowing. So I think it's up to us to liberate fashion from being a soft power tool that tells you you're not keeping up, to being something about color, beauty, and expression. And I think you're one of the creators who's part of that good energy. ✌🏼
You can always count on Sebastian Paz to leave a word of insight ❤️
This video is true. My fashion style is my image …
You look good bro and really love your vibe, your videos are so fresh. Keep spreading love and positivity because is that what attracts a lot of your audience, loving awareness, beyond fashion we can all relate with you in that :)
Loved the video. You bring things to word that i had thought about or felt but never out loud. Your videos make me think and reflect.
Honestly for 2023 i am just gonna focus on mental health. I'm going to try to step back and slow down the pace of life.
We know you put on a good pair of pants you get a super power. The same feeling you get from Drew joiner videos
Love the video Drew. How about a part 2 where you discuss the power of colors and types of apparel.
This year i want to freely be myself. I'm yet to find my style, but I absolutely noticed how dressing different ways affects my confidence and the way i carry myself! I feel more present.
I think people have it completely backwards and it's kind of funny how that ends up happening for many appeals to authority. Drew, it does not matter what I think of your outfit in the beginning because it was your cadence, the sound of your voice, the way you thoughtfully pieced your arguments and ideas together, the way you interacted with your audience that INFLUENCED the outfit. You wear the clothing, the clothing does not wear you. Someone can be decked out in the most regal looking clothes with the cleanest, sleekest fit, and yet if they act like a fool and make others uncomfortable, it will influence how that FIT looks because the person is the one selling the clothing, not vice versa. It is a fallacy that people make when they think an institution makes a person. It is the people who make the institution. This goes for fashion brands, colleges, universities, media outlets, restaurants, whatever.
I may have thought that your outfit was odd looking at first, but your personality and way of being (and i guarantee you it would manifest itself the same no matter what you are wearing) is what made the outfit be associated with being agreeable, endearing and pleasant. Because you are those things and you've made the viewer associate those traits with the clothing you wear.
Me and my friends always look at people's clothes trying to guess what their personality would be like.
I love your style but more importantly your editing has gotten so much better 😎
In 2023 I hope to travel more and as a photographer, I’d love to work with more brands and companies and do more campaign photoshoots cause they’re pretty fun.
Most effective video on fashion I’ve ever seen.
I really enjoyed this video and your thoughtful presentation. Subscribed!
This was amazing, you need to do a longer version.
For desks, I’d definitely say a mix of 3 and 4. I love the clean aesthetic of 3 with a sharp and clean look and the natural wood, light and nerdy items in 4.
Great piece!
Loved this analysis! ❤
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Really great video!
Yet another unique, banger video Drew. Awesome!
Thank you!!
Greetings from Poland. I've Beenhakker watching you for a while. I enjoy your content. Great worku as always!👍
I hope that I move forward with what I want to do, which is fashion journalism, and be able to put myself out there more. I love your videos, by the way!!!
Thank you! Work hard and it's yours!!
Dammnnn pumping em out huh? Keep going bro
All success and blessings to you.
You are speaking my language!! I study International relations but also love fashion and this has def been at the top of my mind recently. Have you listened to Articles of Interest? Especially season 3 on ivy style? It really makes you think abt this stuff
Never listened to that, but I will now! Thanks for the rec
soft power in clothes from politicians. good example the queen
Love the hat, and-can it be?-is that a hot dog on your sweater? The originality and whimsy makes me joyful! I too am a fashion individualist, and the concept of wielding “soft power” is intriguing.
Ok just found your channel! Ready to dive in!
love this
I literally never noticed how much power fashion can have😱 I always thought we were clothes coz the body needs to be covered, nothing more🤣
You look so much like Han Hyun Min who is a model!!!
I came here to see if anybody mentioned this lol.
Bro spitting wisdom for free! Doing the world an amazing favor
if only this video came out last month when I was writing my assignment on power of fashion 😭😭😭😭😭😭
Ralph is the closet to a fashion God the world will ever know
finals killing me rn but gotta make time for the new drew joiner vid 🧑💼🧑💼
#pvv make better clothes buying decisions, get into good habits, and hard grind on schoolwork.
Finals gang lol
ever since watching moderngurlz costume analyses videos on movies, I've really been able to develop an understanding of the hidden and not so hidden meanings behind what we wear and apply it to my daily life. I like to think of it sometimes as playing a character, it appeals to my love of theatrics haha!
But for example, a big way that soft power idea has influenced me even before I was aware of it was actually in church! There were a couple main things I kept in mind; this is an excuse to dress more formally without it being seen as odd, because of how nice most people are I can dress relatively outlandishly and nobody will say anything and lastly, because there are a lot of older adults who are a bit old fashioned like my parents, I have to dress quite modestly. Whereas in school the social politics were far more different, I feel like church is quite a unique environment to dress for, especially the one I go to which is very diverse.
Well said. I started being more intentional with the way I dress and staying true to my personal taste, and I feel a lot more content. #pvv compete in my first bodybuilding show
Throw a nice fragrance on your style. Game over!
Great vid
I never thought about fashion in regards to soft power before, so big thanks for introducing and so eloquently breaking down the concept n how it's executed!
For me tho, I got a couple things to accomplish in 2023, mostly surviving the first half of the year n hopefully finding a roommate or a place to rent. Then it's moving in with my bf up north and getting acquainted with things up there. Beyond that, enjoy life as it comes along.
Preciate it Drew, till next time ✌🏽
in 2023 i hope to accomplish moving out from my country to another and starting again fresh and with a renew mind. much love and peace to everyone reading this.
Great Video 🔥
Good observation
As someone who’s non-conforming and into maximalism, I definitely get the sense that there are people who look down on me for my presentation. At the same time, there are people I stand out to in a meaningful way because of my style. You either think “oh that’s a weirdo” or “oh, that person has character” depending on your own personal style. The same way I frankly kinda judge people for wearing name brands (unless they style it), others can find it respectable.
I definitely want to travel more, was thinking of a solo trip to Japan next year - but I’m still too nervous.
Go for it! Japan is an amazing country!
P.V.V. Answer: 25 pull-ups. It's been one of my major fitness goals ever since I started working out in middle school, and yet, even now in college, I've never managed to "pull" it off. If I ever manage to accomplish this feat, to me it'll mean that I'm "truly" strong, it'll mean that I genuinely have the power to change myself into being like the people I admire. Is this a healthy mindset?... Now that I think about it, probably not. But regardless of why I want to do it, at the very least, it would be a cool accomplishment.
Your videos r 🔥
Amazing video
Thank u
Imo when you say fashion, what you really mean is aesthetics. The opinions about fashion I. This video should be extended to the aesthetics of your body, your car, your home... everything. Strive to be beautiful
Amazing vid
I’m going to Japan early next year and my goal is to visit at least two other countries next year!
Your outfit in the video says that you're smart, easy-going and artistic.
Yo u look just like this Korean model named Han Hyun min
💜🏆great video
Such a good topic. #pvv 23' aim: up soft power skillzz
Nice video. You should also do a video on the psychopathy of color, especially when it's combined with fashion as a form of communication.
On my list!
Ffffffffloored. Many thanks
Finally putting out my first album!! I've been putting it off for a literal decade, I finally made some decent progress on it though, so hopefully it'll be done by february!
My wishes for 2023 is enter my dream uni and live my best life
love the hat! Did you crochet it?
PVV: Bop, Bop!
I want to reinvent my style, I feel like I have fallen into the "hype" too much.
I'd like to get back to my roots, where I used to just do me, & not care about others' opinions as much.
Be the innovator again, & just go with my flow.
#pvv #bopbop
Drew keep it up, this is such good quality content
What movie is the scene from? 1:49
Excellent video btw!
Great video, would love to see this topic be delve more into in the future
More to come!
The desk. My vote is 3 then 1
Drew you are a Legend. I really want you to know that
Haha that’s too kind Langston
Already watched the whole thing 3 times
drew what it do my beloved
Launching my brand and going to college