Create Your Value Proposition Map | ProductCamp DC

Join an engaging online discussion to understand how to build a unique value proposition that resonates with your target audience.
Positioning is a strategic activity that product management should be doing while building the business case. There are two key aspects to think about to do it right, strategic positioning in the market and a value proposition that resonates with the market.
In this session, we will discuss the importance of both activities, both strategic positioning and value proposition. We'll also explore mapping problems, pains and gains to develop a strong value proposition.
Grant Hunter, Co-Founder of Product Growth Leaders, helps you understand a simple process to map a unique value proposition for your product.
Speaker: Grant Hunter, Co-Founder, Product Growth Leaders
Grant Hunter is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. His approach is based on the belief that the job of product leadership is about doing the right things, right.
About ProductCamp DC
ProductCamp DC is a meetup community of over 800 product professionals that organizes monthly gatherings focused on product-related topics and best practices for designing, building, launching and marketing great products. We host monthly gatherings to connect, learn about leading methods and tools and share the latest techniques and experiences with like-minded product professionals.
ProductCamp DC was created to build our capability to conceive, build, and market great products through an open and collaborative community. Whether you are in a large enterprise, small business, startup, non-profit or government agency, this is the place you want to be to interact with the region's best and brightest product professionals. Get involved and get active!
We inspire modern product professionals to massively improve companies through the better management of their products.
Join us to connect, learn and grow from like-minded product executives and leaders.
For more information, contact Hector Del Castillo here: linkd.in/hdelc...