Leigh Anne is loved in Brazil. She just sang at a black Brazilian festival a few weeks ago with Iza, a Brazilian singer. Leigh Anne said she loves going to Brazil because she feels seen and she's not the "least favourite one" there.
Little Mix isn't famous here. But Leigh Anne and Perrie are the only one that some people know the name. Perrie mostly because of Zayn and Leigh Anne she can.
@@lillylilly5714 I don't know about you, but I'm Brazilian lol. Most people outside of the LGBTQ community doesn't know who LM is. 5th Harmony was way more popular with straight guys knowing at least who Camila and Lauren was and even some older people knowing Camila's name.
@@lillylilly5714 I don't know if it was Naomi or Kayla Says that said that for her she knows an artist is popular when even her parents know them. I use the same metric as well. If it ain't like this how it works, how does it work?
Columbia and DJs blacklisted them because they would not flirt with the bosses. They were 17-20 at the time. Perry was just 17. British girls young women are generally more clued up than Americans and obviously didn't like the idea. They were also as you say dragged away from touring which would have increased their fan base.
That’s exactly what it was. They were blacklisted and that’s truly sad. After that, they didn’t get any real opportunities over here despite there being interest. It was very deliberate and they aren’t the first to have to had deal with that. Mya actually left the industry because she said there was certain things she wasn’t willing to do, and has remained independent since. 17-20 was at the START of their career, so they didn’t have a chance over here tbh.
@@aureliasea3741that’s not fully true yall always talk out your asses … they def did chart in America they just weren’t bigger than half the ppl there that’s all boo don’t switch the narrative
@@bgcrp2005 I was there from the beginning. They have talked about being told to do that on MULTIPLE occasion. You need to research before coming at anyone. They COULD and SHOULD have been bigger in America. The music industry is political, them doing that did unfortunately stall their career over here. Mind you in Japan, the second biggest market in the world, they had NO PROBLEMS!
@@aureliasea3741 lmao that’s not the reason they didn’t break America bro it was one group here and they weren’t even that big … groups were fading in America regardless . The last wave was one one d 5h and LM , as an American their music don’t got the appeal
I really really REALLY need Leigh, Warner and her teams to pull it together and get a collab with an artist that can give her the exposure in the US. They need to promote the hell out of her. Her 3rd single is rumored to be heavily promoted and she said a lot more stuff is coming this year, even more than we had in 2023. She deserves to break through!!
I think the UK has a larger Girlgroup scene than in the US. I think it meant that Little Mix saw a marker for their music. In the 2000’s (the decade previous to Little Mix’s debut in 2011) Girls Aloud, Sugababes (my favourite girl group), Spice Girls and The Saturdays dominated the UK charts. I can only name Destiny’s Child and Pussycat Dolls as US girl groups who had multiple chart successes in that decade.
The UK also had atomic kitten and misteeq in the 2000s, all saint's had comeback in like 2006(?). UK/Ireland had many groups who were succesfull, while the pussycat dolls debuted right after destiny's child disbanded because the US can only have one succesfull girl group at a time.
@@jazzingirl But before that, their was Fifth Harmony, Little Mix & TLC (who've been having success since the '90s). Even now, their are western girl groups such as FLO & Citizen Queen.
As a former directioner, I remember seeing one direction’s come up and their raise to ginormous fame. I can say that zayn and perrie’s relationship wasn’t a factor for little mix not popping off as much in North America. It’s just something that zayn girls conjured up because she (perrie) was dating their favorite band member
So are we all just gonna pretend that Fifth Harmony wasn’t the reason LM didn’t pop in the USA. 5H always charted higher here and sadly there wasn’t room for 2 GG only one was pushed.
@@tatum635 I don’t think that Fifth Harmony was the reason why Little Mix was not been recognise in the US. I mean yeah, Fifth Harmony was an American version of Little Mix. As they both came from their version of X Factor and even they struggle to maintain, recognition in their own country as they weren’t getting appreciation as a girl group just like Little Mix. And even Fifth Harmony were forced to be over sexualised in the music and videos, opposite to what music and video that Little Mix was given. As they were more towards to be kid friendly type, for about first 2 years or so before went a little bit adult and grown up. As they move away from that and became more adult vibe, while Fifth Harmony were young kids force to be adults. Even though knowing that between the two groups, Little Mix was already an adult or young adult when they a group. With Fifth Harmony on the other hand were still kind of kids and teenagers, except for Ally who a few years older than the other girls being 19 only adult in the group. Were forced to be an adult, while it’s uncertain whether they chose to be kid friendly. During their the first two years with their music.
It was definitely cooked up by syborg cowbell. Or as an attempt to capitalize on both success of 1D and the growing success of LM. It was definitely pushed by tabloid reporters and in turn that got both fanbases talking. At the end of the day, both sides got hurt pretty badly by some disgusting and very outdated buisness practices within the entertainment industry. The zerrie thing was definitely not a part of the reason why LM didn’t properly break in America though.
I think a video looking into pre-BTS K-pop groups' attempts at cracking into the US market would be interesting. I'm thinking of BoA's debut album era from 2008-2009, Wonder Girls touring with the Jonas Brothers in 2009 and SNSD's release of The Boys through Interscope in 2011 in particular. Thinking about what happened and how it went in comparison to the final stage of the globalization of K-pop.
there’s a lot of lore about them and their relationship with their label. Their american sector of their label told them in order to get their song played on the radio in the US that they had to flirt with the heads of the radio station or ceo’s and Jade was like “wtf hell no” also this isn’t a conspiracy, Jade has recounted this story before.
11:45 I think all of Little Mix’s songs are very complex and thorough vocally. Not only do they have amazing vocals, but also incredible adlibs, harmonies, unisons, background vocals, and even background adlibs. For example, Sweet Melody is a vocal masterpiece. You can hear so many vocals, harmonies, and adlibs in that song. You can watch some vocal stem videos for their songs. In terms of vocal performance in their songs, Little Mix definitely exceeds many other if not all girl (and probably boy) groups.
I can’t remember if it is rumoured or not but apparently Little Mix didn’t have a good relationship with their label. LM had more control over their music and would reject songs to record that label wanted them to but fifth harmony didn’t really do the same, or at least to the same extent so the label would punish LM. Like they wouldn’t let LM release a song unless they recorded a song the label liked and released that as well. I think it’s also the reason why they left Syco in 2018 bc I remember hearing that they didn’t like Woman like Me and would only release it if Nicki was on it. LM leaving messed up the LM5 album roll out because apparently there were mvs that got vaulted and they didn’t get to do a lot of promo for the album. I think if LM5 got the same push that glory days did then they would’ve had more of an impact on the US since it was more rnb inspired. Your video was really good and I enjoyed it a lot! As for the video suggestions at the end I think they both sound really interesting but tbh I’d listen to anything you put out!! 💕
I still hold the grudge of Columbia Records, RCA and Sony for blocking their success because they wanted happy bright generic, predictable Pop music and not wanting authenticity from LM which is NOT FAIR and that label sucks anyway. They would've dominate the world if they were in like UMG, Republic Records and allowing LM to be authentic and had creative control of music.
5H wasn’t allowed to have any creative control whats so ever. Lauren has publicly talked about this. LM had more control over their music than one direction. LM are lucky to be able to have creative control over what they released.
yeah fifth harmony have talked about how everything was controlled by the label: the concepts, what part of the song they got to sing, etc. little mix actually tried to fight for creative control and continue to stay a group whereas fifth harmony just decided to disband to have that creative control. plus little mix always had a good genuine friendship but you can't really say the same for 5H
@@bastetowl3258genuine friendship? Such a genuine 10 year friendship, where jesy went on to do blackface and bully Leigh Ann w Nicki minaj on live. ☠️ mixers need to stop w this “genuine sisterhood” LM had. Jesys exit was far more messier than Camilas + All the 5H girls r fine w eachother and rekindled friendships
I love little mix and their music. I always wondered why they didn’t get as much popularity here in the U.S. when they had potential to do very well here. At the time I was really into one direction and little mix and were sad that LM didn’t get as much push like 1D. To me LM’s music was great and had a mature sound. I think if they toured in America I think they could have had a bigger impact in America but I still think they did very well as a group despite that.
I'm an American, and they peaked my interest with Woman Like Me, and they caught me with their vocal and performance ability. I think that part of why their music wasn't as successful here was because it stayed firmly in a bright Pop/R&B lane whereas American music was starting to become dominated by hip hop and moodier dark sounds.
I think if Salute was properly promoted it would’ve been one of their best selling albums. Sonically it’s cohesive and most of the songs on there has no skips. Their record label dropped the ball in America and it’s sad to look back.
@@DexiDadzie I still hold the grudge of Columbia Records, RCA and Sony for blocking their success because they wanted happy bright generic, predictable Pop music and not wanting authenticity from LM which is NOT FAIR and that label sucks anyway. They would've dominate the world if they were in like UMG, Republic Records and allowing LM to be authentic and had creative control of music.
@ssectorlap they also are British, so what the British public like Vs, the American public is also the thing that plays against them. European music scene is always more club friendly than Americans wanting music to just chill to and smoke a bowl with friends.
i grew up in the uk and i've been a fan of little mix since i saw them on x factor as a kid, i remember writing out the lyrics to their songs from memory so my friends and i could sing them together in the playground at school, it's interesting to hear an american's perspective considering how big they were here!
I think it just how it's always been. The 2000s was filled with many girl groups, I think the sugababes and miss-teeq were close with at least a song charting on the hot 100. Also, the US would've liked some of their sound at some point, especially the Sugababes at their peak and Miss-teeqs second album. Their song scandolous was in Catwoman in 2004.
they did a podcast episode explaining how they had been writing their third album while preparing to go on the US salute tour, but the label didnt like the album so they went into a panic where they had to decide between US exposure thru the salute tour, or fix their third album to keep their flow going, and they ultimately decided to cancel the US tour for fear of going on a too long hiatus from releasing music and losing their hype that they were missing during salute, compared to dna. im pretty sure they were also told they had to flirt with some higher ups to try and get their songs on the radio (not sure if this is related to us radio stations but it might be?), and they declined (and have spoken about this multiple times too). the label also just DID NOT promote them in america at all.
12:14 TRUE there’s so many acts that are popular world wide MINUS America but this is where everyone wants to make it. like they’re trying to get recognized my someone who closed the door on them. There’s so many global acts I love and deserve more recognition 😔 As an American mixer since X factor it hurts they that it feels like they weren’t given a chance in America but thankful I got to see them at least once 😭 thank you for talking about it, I appreciate how people discuss their “rise” in America to this day.
i know that besides the UK and Europe, they were def popular in korea. they influenced so many girl groups, and a lot of them trained and practiced to little mix's song. i think Jade wrote a song for Twice recently as well. they are the blueprint for a modern talented girl group with good performance skills
The label was awful. They should've never cancelled the America leg in the Salute tour. They were already doing tv appearances, touring with Demi, and sold tickets because during DNA era, they came to US for promo. The videos are still on their RUclips. The girls could've done their album during the tour, and they confirmed themselves they already had an album done, but the label scratched it cause they wanted (bubblegum) pop, when that album was even more R&B than Salute because its what the girls wanted. And I never understood the "too childish" cause once they got to Glory Days, they weren't childish and proven that enough of America liked them touring with Ariana and singing at malls and meet n greets. Then, the LM5 era came, and they were grown, heading into the R&B direction that they did in the Salute era, and had Nicki Minaj, but the label flopped them, not even allowing them to perform the best songs on that album. (The way we didn't get Motivate, Monster In Me, and Notice live was criminal.)
I love them so much, their friendship, their vocals, their outfits, their MV's (their GD era or the Confetti era: the MV are insane and live in my mind rent free, the LM5 era the vocals were out to bite us and the messages of the songs are so good).
They deserve better it's frustrating that the GP doesn't appreciate anyone that doesn't succeed in US. I get it it's the biggest market but like so many other talented people deserve recognition too❤
@naomi.cannibal Madonna, Tina Turner, Kylie Minogue, and Michael jackson were all successful internationally. When Michael issued his remix album, it was known that he didn't need the US Market as they only counted for 10% of his sales of history. History sold 3 million in the US, and it sold 20 million worldwide, and since it's a double album, each disc was counted twice. So it was 40 million albums that were shipped, so it was globally his best-selling era since thriller in terms of international sales and huge radio hits. Back then, the industry didn't care if it flopped in America. If it sold extremely better overseas, it was huge. Madonna's Ray of light sold 20 million worldwide, and only 4 million in the US worldwide it had more hits. So people need to understand the industry that little mix sold 85 million worldwide, was solid proof of you. Don't need success in America. They're closing in on dethroning the Spice Girls one day as the world's best-selling girl group
I really think having Fifth Harmony created just year after them affected their chances to break into America. Their label was truly horrible and it was clear they planned to have one girlgroup in US and one in UK and nothing more. They could promote both Fifth Harmony and Little Mix at the same time but they were assholes, it´s simple as that. What i think could´ve been done to promote them in the US was for example make them be an opening act for someone big in 2013, then release a collaboration with someone very popular at the time and then in 2014 let them headline their first tour. Cancelling that tour definitely hugely affected their position in America, i don´t think girls really wanted to do it but at the time they were scared they´d get dropped by the label because label scrapped their original LM3 album, which might have been reason why they decided to purely focus on making new album at the time and cancelled the tour. Also having them perform at award shows, late night shows and stuff like that would´ve helped too.
It's just weird cause LM and 5H both had very different demographics. LM was more known in Eurasia, whilst 5H appealed to the Americas (they were quite large in Spanish speaking countries especially). So I guess the labels didn't want them to mix too much so it didn't seem like they were 'competing' against each other.
@@tjsquibbofficial east Asia was heavily dominated by Kpop girl groups LM don’t even have a fraction of their popularity ☠️☠️☠️ the only country they were significantly popular in was the UK
As someone who was both a Mixer and Harmonizer, most of the arguing was caused by Mixers tbh. I feel like some mixers had a little bit of a superiority complex since they'd always bring up 5H and brag about how more talented they were which was just rude. That behaviour became even more visible when Jesy left LM, since suddenly Mixers started calling her talentless and say how the other girls didn't need her. Sadly, the Little Mix fandom sucks. I never really ran into Harmonizers who were jerks, they mostly were just busy being bullied and trying to defend 5H.
@@tjsquibbofficialevery fandom has people who suck I've seen many 5h fans who always brang little mix into the convo and spoke bad about them so let's not act like it's a one sided thing only caused by one fandom
@@nl887nah it was mostly mixers hating, the only reason I found about LM is through mixers hating under 5H songs like “going nowhere”. LM also have a song w the same title, all i saw under the comments of 5H songs were of mixers saying LM song was better ☠️ mixers were horrible and also slut shamed tf out of 5H. The reason why I never cared for LM was because of their horrible misogynistic fandom lmao not to mention the racial slurs they called Zayn after Perrie and him broke up.
@@tahreemiqbal5238 different experience from mine as I saw 5h fans do the exact same thing they slut shamed little mix and hated just as much in fact only a few years ago they created a whole argument again on Twitter which ended up trending
iI think that the reason they didn't have a major breakout is really just poor marketing, 5th Harmoney had that Monsters movie to promote their song. And I think the reason why Perrie is more popular is because of the Zane scandal. And they should've done that tour at the time. Also, they could've done magazine shoots and so on so really their marketing was what lead to their downfall in my opinion.
I'm from the US and many people in my school were definitely aware of little mix. I remember "Wings" being popular around the time of its release here. I remember there were rumors of Perrie Edwards's sister transferring to our high school and it was the talk of the town for at least a few days, but it never happened. I think most of the people who got into little mix in my area of the US were originally fans of 1D and checked out their music around the time Zayn and Perrie were dating.
Their label didn't push enough, and they never had them tour or promote here. But i remember during the dangerous woman tour when they toured with ariana, they were complaining they were home sick a lot and never came back for a headline shows afterwards. That tour was only 4 months long and they toured the majority of that year and DWT was the first tour of that year. There were so many empty promises of a headline US tour. But honestly, Jesy, i think, held them back because of her insecurities, so i think it was partly them as well as their team.
I don't think Jesy was one of the reasons they didn't breakthrough America, she was very devoted to LM, in terms of writing music, performing their songs,... I even think her more mature and sexy appeal and her straightforward personality definitely did attract more fans for the group.
I don’t like Jesy but it definitely wasn’t her fault it was all the label 100% they were lazy and had no faith in them in America which was highly dumb
the tickets were def not nearly sold out for the us leg, at least here in florida. they were supposed to play an amphitheatre in south florida and there were tons of tickets available, to the point where it was speculated they cancelled due to low ticket sales
I feel their music wasn’t mature enough for the American taste until get weird or glory days and people couldn’t get the word generic away from their image. Despite that they are one of the most successful groups ever. I feel like them solo perrie and Leigh Anne have very high potential for American success. Leigh Anne because her music taste fits the American audience more than the uk audience and perrie is hugely popular and has the Adele type of sound which American fans also love. I don’t care who or how I want one of them to get some American revenge.
Great video I’ve been a fan of little mix since my junior year in high school when I got introduced to them by my friend I love their music and overall sisterhood friendship I remember around 2015-2018 their televised live performances had me in a chokehold rather they were giving me intense choreography or stripped beautiful vocal harmonies those girls tear up the stage, I feel Simon and Syco records hold them back, cancelling that north’s American salute tour to finish the deadline of their get weird album, not making them tour on subsequent headling tours and the creative differences just didn’t help. There’s also the fact that the landscape of music changing was factor 2015-2019 were little mix’s best chances to breaking out in America with their albums get weird, glory days and LM5 but i also the timing where music changing played a factor as well remember this was when that pure radio friendly pop music era was ending and music that was more darker, experimental and less mainstream appealing like dark/alternative pop, R&B, hip hop/rap (more specifically the subgenres of trap, emo rap, drill) and Latin American urbano was taking over the charts, streaming playlists and award shows, etc and little mix making that pure pop music that was reminiscent of early to mid 2010s was seen as outdated, not to say their music was outdated bc it wasn’t but it was seen as such. This is why I also think fifth harmony despite being pushed and promoted all over the place didn’t have the big blockbuster success you would think American girl groups of the past did like destiny’s child, en Vogue, the supremes, TLC and spice girls, this is why KPOP boy bands and girl groups like BTS and black pink broke out in America and achieved fair more success both here and around the world than not only little mix but also fifth harmony and one direction as a whole bc they fit the unconventional, experimental sound that was/is happening. It’s unfortunate but to me little mix are icons ❤❤❤❤
i just hope they can take over the whole world with their solo acts since many in america failed them as a group. Love them with my heart and I'll always be the person to be talking abt them whenever i get the chance lol
I feel like it was hard to market their image by the time it got to Get Weird and Glory Days because their music overall was wholesome and not expected of a girl group especially in America. Not since the Spice Girls Fifth Harmony also had more pull and their image was a little more sexual and they were younger...with songs like Worth it and Work. Little Mix music was safer but passable to American audiences. Team little Mix tho I wish we would've got a full R n B album from them. I feel like that's the era they needed in America.
Yup, I do think the image played a role for sure. Bc even thinking about 5H I kinda ignored them bc I thought they were targeting kids until Worth It/ Work from Home etc, those got me on board
@@naomi.cannibal Yaas same. I do believe Little Mix tried to up that side of their image but it was kinda cemented by that time. That they preferred a safer image and when getting songs like Bounce Back it was shocking lowkey. Cuz y'all the black magic and friendship girlies ✨ lol
Between syco, 1D running off of prettyboy privilege, 5H already filling the American pocket, little mix never had a chance, and with the way the American music market operates where there can only be one thing at a time, there was no way they were going to pick up LM despite how Uber talented they are, and now that LM disbanded, FLO is in the picture as far as UK groups go, but in general I feel like these days we’re getting more girl groups, and that’s mostly due to the kpop market
As someone who likes different genres of music, I became interested in Little Mix when “Touch” came out in 2017. I was captivated by the video and the song. Fast forward to 2018 I became more invested and decided to go back and listen to each album. In terms of singing groups, they are in my Top 5. I know EVERY SONG ON EACH ALBUM!!! Each member is talented. Their harmonies (especially live) feeds my musical soul. They should’ve been a huge global success.
One artist that I love who’s more popular overseas is Pink $weats! I think his whole story is inspiring and also the way he leaned into the Asian music market because it was his Japanese fan base that was showing him the most love. Also his wife Bunny is from Philly and used to also be in a girl group called Good Girl. They were on America’s Got Talent
I remember knowing about them and some songs but i really got into them with Move when I saw them perform it on the Wendy show Wendy’s only question for them was about Perrie’s engagement to Zayn 😭 (from my memory)
They are the only girl group i like since the Spice girls, Atomick Kitten and Sugababes. But they are like the singer Anastasia or the boys band Blue, very popular in Europe but not in the US. Love your videos, you have always great ideias for videos. No one does this so well like you Naomi. Thanks ❤
British girl group Girls Aloud fall into the category of being extremely popular in the UK and in some places in Europe but on a global scale couldn’t get that same momentum
I do believe why One Direction, was so popular wide world. They were a boy band and they target, both young audience and girls. As they pondering over boy band, specially pop boy band that girls dreams. To be dream boyfriend or husband, while Little Mix on the other hand. Is a girl group as girl group that don’t seem to get, the same attention and praise as boy bands as they are marketing towards fans girls. Crazy over a boy bands while girl bands doesn’t have, the same energy and popularity as boy bands does. And also it hard of artists, outside of US to satisfied American industry. Well a lot of groups and artists from the UK and other countries, difficult to get into the US market as from the outside of the US. Doesn’t always hit or makes in the American industry.
Their biggest misstep was cancelling supporting 1D on the 'Where We Are Tour', instead opting for a headlining tour (which we know was subsequently cancelled.) You only have to look at the effect it had on 5SOS - their album debuted at #1 in all big markets. They were tired of the 1D connection and wanted to branch out - but 1D went on a hiatus a year later. They would've filled the gap for the teen market easily, like they did in the UK. People forget 'Get Weird' was outselling 'Made in the AM' consistently during the Christmas period (UK total album sales: Get Weird - 950,000, MITAM - 546,000).
I love their music! I discovered them a few years ago. Maybe 2016, 2017 or 2018. Still try to keep up with them. I forget how I 1st came across them but glad I did.
Right I’ve always wondered… bc I would see them on tumblr all the time but almost never see them on tv/ the radio so I never fully grasped how big they were in the UK
As I was listening to some of Little Mix's older hits, This video suddenly appeared on my feed. As a fan since their X-Factor days, I've always hoped for their success in America. When I heard that they were opening up for Ariana, I knew that I had to see them live. It was my first concert ever, and the girls put on an unforgettable performance. 💛❤️💙
I dunno if it was intentional but they successfully solidified a Halloween hit with Black Magic…at least at all the Goodwills in Los Angeles cuz it stays on repeat every year.
the label & management didnt really try imo. the girls were always very vocal about wanting to reach america and i genuinely think they werent supported by the team. i don't remember where she said it but leigh said the label cancelled their American tour bc it wasnt sold out fast enough (i guess they were expecting one direction numbers?) but she is sure that if they waited a bit they would sell all the tickets. they did very well for the debut album in the usa. i am sure that that tour would've been the key for their success in the states. also i know america isnt everything for an artist's success but as a latinamerican the only way for them to really tour latam is if they tour the USA first and they never did. 😢
It reminds me of the whole NSYNC vs. Backstreet Boys or Britney Spears vs. Christina Aguilera back in the day. Thank goodness there was no social media back then.
Great video. It would be interesting to see a video like this about Kylie Minogue. She is a pop icon, and her impact can't be denied. However, she was never big on the U.S. Sure, he has a fandom there, and had a hit or two, but never was as big as Britney or Gaga, even though she has reached that level in the U.K. It would be interesting to do a deep dive. Love your chanel!
Love your videos! It'll be great to see your take on kpop, maybe explaining the whole genre, the generations, or even the motown origins, I feel most people hear the songs and sometimes misses to understand the way they are done or even the work idols have to put in, as music and artists are different in the west...but anyway love the channel ❤
Note: between Salute and Get Weird, they had written a third album which they didn’t think was good enough. This was entirely scrapped, and because they needed to write a completely new album (after having put a lot of work into the scrapped album already), I think they were forced to postpone and eventually cancel the US leg of the Salute tour.
Little Mix should’ve absolutely dominated, they were literally the second coming of Destiny’s Child in just about every way, and also sprinkled some TLC here and there. The individual vocals were always flawless (especially when Leigh-Anne was allowed to rap), the harmonies were air tight, and the choreography was always on point, and they lyrics were deep. They even beautifully handled the departure of a member 9 years into their run. Little Mix are and will forever be my favorite group point, black, PERIOD.
DC? LM wishes ☠️ and they literally all unfollowed and blocked jesy after she left? They did not handle jesys departure well at all, it was worse than Camilas from 5H ☠️ so much for “sisterhood” mixers would always preach
their team was so shit, they were signed to modest management and Simon’s label syco who held them back so much. kinda makes me scared for new girl group say now because their with modest.
Boa is another artist from Korea I feel is massively popular in Korea or Asia (and she has influenced almost every Kpop female act in Korea) but she was not able to break America or the western world the way she did Korea or Japan. She attempted to break here, but it felt like her timing was bad. I would love to hear your take on her as an artist. I wonder why she was never ever to break our market when she is super talented?
Thankful for WWE for putting me on to Little Mix in 2018 because of their women’s wrestling division. Specifically the Mae Young competition, they played Women Like Me and Salute non stop during the promos and I got put on
as an american fan of theirs since 2012 (i discovered them a couple months after one direction), i always wondered why they never really broke through here. they had the talent, the looks, the aesthetic. even a hit with nicki minaj & still 😭 i hope theyre thriving now
A similar thing happened to Westlife. They are an extremely talented vocal band from Ireland. They were huge overseas but are underrated here IMO. 🥺 In 2000, their first single, "Swear It Again", did moderately well in the US but their eponymous debut album underperformed there. This was during the boyband era were Backstreet Boys and NSYNC were super popular in America. About 2 years later, in 2002 they did a 2nd attempt to break into the American market with a US version of "World of Our Own." That single was sent to American radio stations without their band's name. DJs and radio stations loved the song until they realized it was Westlife and that they were a boyband. At that time, no pop boybands were being played and so Westlife ended up blacklisted. 😢😭 In August 2023, they anounced North American dates for a St Patrick's Day Special in March 2024 and made their first American TV appearance on Good Morning America. You should react to their music someday 🥹🕺🏼🕺🏼☘️🕺🏻🕺🏻😍
I'm just wondering if you can maybe do a video on why Tori Kelly isn't bigger then she is now. There are lots of videos talking about her incredible vocal talent but not really looking into her music or carrier.
Little Mix was signed by Columbia Records in the U.S. and refused to do the "tit for tat" that's commonplace in the music industry and that hurt their U.S. promo.
i’m from colorado and have always loved little mix and fifth harmony. it’s sad that little mix wasn’t as big here but they still had great success. and i still had them to go to when 5h disbanded/went on hiatus
omg I’m from the uk I found this so interesting!!! I was 14 and a huge fan of the girls when they won the x factor, less so when I got older but have always loved them and their music (maybe even more now bc it’s over lol) I genuinely was shocked to hear they never did a headline tour in the US!!! never knew that. I was a part of 1D twitter and from what I can remember a lot of the american 1D fans caught onto little mix and loved them but maybe it was just within that subculture. also the Perrie point is so valid cos when ur a teenager and your MCM is with someone else you’re gonna be saltyyyyy
Honestly, as an American fan of little mix I remember how Wings and black magic used to play on radio Disney alongside Becky G. My middle school self loved wings and black magic along side salute because Salute made me feel confident.
Loved this video, I have been a Mixer for years and I am from the UK. I always wondered why they didn't make it over there. Similar to Take That, another massive British band, could you do a video on them too? :)
I don’t think Fifth Harmony has anything to do, why Little Mix not publicise or popular in America. I think it’s something to do with their management and label, controlling their where they are publicise and recognise. I believe they were just UK base , just like Fifth Harmony is American base. The only reason One Direction was popular, because the label managed made it happen. Because boy groups are easy to sell then girl groups, tell me why Little Mix was not as popular as One Direction. Because boy bands are for girls and fans, group doesn’t have the same as boy band. Because their targeted audience are not boys or girls exactly, I can boys, but it doesn’t have the same effect as. Boy band targeted girls fans, because girl band targeted both gender. So, yeah. I believe it’s nothing to do with the other group in America, I just think they never got a chance to have American to get into their music or play their music. Plus I also I think they get treated different because they are girl group, why boy groups don’t seem to have problem to be noticed.
I super agreed you on that. I don’t think that Fifth Harmony has anything to with, why Little Mix was not big or popular in the US as I believe. The label or management has something to do with it, nothing do with Fifth Harmony was a US X Factor contestant. That they were put like One Direction and Little Mix, it just they weren’t been properly been heard and put out there. So, I think it was they label and management.
In my opinion there was alot of factors to it 1. The label they sabotaged them wanted them to flirt with executives and LM said no 2. People thought their music was more childish and pg which never really made sense to me cause one directions songs were pg and look where they got but the differnece was that 1d were men and LM are women are MISOGYNY exists. When 5h came onto the scene to i think there was just discusions about letting 5h focus on US market while LM the uk
I just got into them last year. It’s so sad because they are one of the most, if not the most, talented girl groups. I love them and bought their 4 latest albums.
LM got pretty nice US promo from 2013 to 2017, imo things only started going south after they left Syco. Demi/Ariana opening acts, summer shows, TV performances (The X Factor, Got Talent, Wendy, Letterman, Corden twice, the KCAs, and the TCAs), and radio promo (Ryan Seacrest, Zach Sang, plus other smaller radio shows). Songs got pop radio push, Touch and Reggaeton Lento got good airplay (RL charted at 3 at the bubbling under). Woman Like Me didn't, probably because of the label changes but it still went 4 in the bubbling under. When they left Syco in 2018, their touring and promotion was in their hands, and yet they still didn't go back to the US. Last US promo was the iHeartRadio Festival in September 2017, a 2019 Corden in London performance and a 2020 Zach Sang interview. Back in 2018, they talked about having once been told to flirt with high ups at a US radio event, and they didn't. Some think they got blacklisted, but I don't think so, RL got pushed to pop radio in October 2017 (CNCO was no big group an pop airplay). Columbia moved on imo. Now onto 5H, they really didn't get much UK promo either, it was even less actually. They toured there off those 2 top 5 hits that they got over the UK's liking of groups. Only Worth It and WFH got actual radio push. Boss got a X Factor performance, Worth It got Good Morning Britain, the Summertime Ball and a BGT spin off, and WFH got Alan Carr, BGT and the Live Lounge. Down went top 50 and got certified with 0 promo. Personally I like their performances are nice and they sure can sing but their music, I really don't go back to a lot of it. Like I'm not American, but like a lot of people I follow what's popping there and LM was just really UK pop, promoting a Black Magic or SOTME in a US that is consuming trap and EDM is well, that's not gonna work.
Fr like how did 5H go so far in America and not LM?? Not to be rude I love some of the 5H girls but they were much messier when it came to band dynamics, performances, fashion, and all that
@@honestlyali27 They didn't get promotion in the US and were never played on the radio, I'm not sure why. I'm sure they could've had success in the US if people were actually aware of their existence.
As an American, I have underestimated the States' familiarity with Little Mix, but one person to whom I have spoken has indeed said that she (and likely many others) knew them from when Perrie was dating Zayn. I was not like that, though; I discovered them on RUclips and always hated One Direction, which I am sure would make Little Mix happier, anyway, seeing as Perrie and Zayn's relationship ended badly. There are a few other British artists whom I like and wish were more prominent in America, in particular George Ezra and Mabel. Why have THEY not caught on on our side of the pond? (I will note that George Ezra has also been signed to Columbia Records, like Little Mix, although Mabel has never had a record label in common with them.) I wonder whether I have underestimated America's familiarity with George Ezra, though, seeing as I heard his song "Shotgun" playing on the radio at a Christmas party at a bar for my work at a retirement home in 2021 and I saw a copy of his second album, "Staying at Tamara's," at Barnes & Noble last year (although I did not buy it.) Neither of those has ever happened with Little Mix or Mabel in my experiences. A few things that have increased my optimism for them in America, though, are that Mabel released "Take It Home" in 2021 for Pokémon's twenty-fifth anniversary and that both George Ezra and Mabel played at Queen Elizabeth II's Platinum Jubilee in 2022. (That also brings me to another point about Freya Ridings, also British, who was supposed to play at King Charles III's Coronation Concert last year but became ill just before it happened and had to back out. I was disappointed because it would have been big for her. Shortly before that would have happened, I lamented on her Community tab Americans' general unfamiliarity with her and other British artists, invoking Little Mix, George Ezra, and Mabel, but also HRVY and Jamie Miller, although those two probably are not as big as anybody else whom I have named here. I was thus glad that she would have been at the concert-and, as I said, disappointed that she could not deliver.)
Hey, Jpop stars have tried to crack into the anglophone music industry for a long time, starting in something as early as the 1950s-60s. It’s only now that a couple of Jpop superstars are daring to top up the charts of most nations with theme songs of popular anime shows based on manga books.
I think the main main problem is the choice of singles . They feel childish and very generic whiles they have a lot of other versatile songs that show off their talent a lot more .
I love how they and other talented artists have proven that being popular in the States isn't the only way to have a successful career. In my country we have so many amazing artists who could make some chart toppers ones in the US eat dirt, as we say here. haha
Little Mix was not important to Simon Cowell as much as fifth harmony and especially one direction. He did not respect Little Mix enough to trust that they’d make a lot of noise in America. I’ll admit I was a semi late mixer around 2015. I am sickened how they dropped the ball with little mix because I know for a fact if they would have stuck with it when black magic gave them American attention it would have gotten bigger through the years and America would have gotten to hear their best albums after their child eras. You know they would have killed it in America if they still managed to be one of the best ever without it.
![ATEEZ(에이티즈) - [GOLDEN HOUR : Part.2] Preview](http://i.ytimg.com/vi/X4PfgRPBUVo/mqdefault.jpg)
Leigh Anne is loved in Brazil. She just sang at a black Brazilian festival a few weeks ago with Iza, a Brazilian singer. Leigh Anne said she loves going to Brazil because she feels seen and she's not the "least favourite one" there.
Little Mix isn't famous here. But Leigh Anne and Perrie are the only one that some people know the name. Perrie mostly because of Zayn and Leigh Anne she can.
@@augustooliveira518little mix is very famous in Brazil and they especially love Leigh Anne
@@lillylilly5714 I don't know about you, but I'm Brazilian lol. Most people outside of the LGBTQ community doesn't know who LM is. 5th Harmony was way more popular with straight guys knowing at least who Camila and Lauren was and even some older people knowing Camila's name.
@@augustooliveira518 that’s not how it works lol. Little mix are very popular in Brazil like very popular
@@lillylilly5714 I don't know if it was Naomi or Kayla Says that said that for her she knows an artist is popular when even her parents know them. I use the same metric as well. If it ain't like this how it works, how does it work?
This group was never my guilty bloody pleasure, they were my favorite group of all time
Same. I love them they deserved so much better.
Same here their songs are amazing! Body positivity, self love, dealing with heartbreak, pain and ofc there was empowerment! 💅
'i don't wanna be anybody's guilty bloody pleasure, we're very bloody talented actually'
They were so slept on here in the US. When they harmonized 😍 it sounded heavenly! And I love leigh anne ❤ she's my fav
Columbia and DJs blacklisted them because they would not flirt with the bosses. They were 17-20 at the time. Perry was just 17. British girls young women are generally more clued up than Americans and obviously didn't like the idea. They were also as you say dragged away from touring which would have increased their fan base.
All their music didn’t hit in America tho they had a uk thing about their sound
That’s exactly what it was. They were blacklisted and that’s truly sad. After that, they didn’t get any real opportunities over here despite there being interest. It was very deliberate and they aren’t the first to have to had deal with that. Mya actually left the industry because she said there was certain things she wasn’t willing to do, and has remained independent since. 17-20 was at the START of their career, so they didn’t have a chance over here tbh.
@@aureliasea3741that’s not fully true yall always talk out your asses … they def did chart in America they just weren’t bigger than half the ppl there that’s all boo don’t switch the narrative
@@bgcrp2005 I was there from the beginning. They have talked about being told to do that on MULTIPLE occasion. You need to research before coming at anyone. They COULD and SHOULD have been bigger in America. The music industry is political, them doing that did unfortunately stall their career over here. Mind you in Japan, the second biggest market in the world, they had NO PROBLEMS!
@@aureliasea3741 lmao that’s not the reason they didn’t break America bro it was one group here and they weren’t even that big … groups were fading in America regardless . The last wave was one one d 5h and LM , as an American their music don’t got the appeal
I really really REALLY need Leigh, Warner and her teams to pull it together and get a collab with an artist that can give her the exposure in the US. They need to promote the hell out of her. Her 3rd single is rumored to be heavily promoted and she said a lot more stuff is coming this year, even more than we had in 2023. She deserves to break through!!
Where did you hear this rumor?
@@lillylilly5714 an music insider posted about it on twitter
I think the UK has a larger Girlgroup scene than in the US. I think it meant that Little Mix saw a marker for their music.
In the 2000’s (the decade previous to Little Mix’s debut in 2011) Girls Aloud, Sugababes (my favourite girl group), Spice Girls and The Saturdays dominated the UK charts.
I can only name Destiny’s Child and Pussycat Dolls as US girl groups who had multiple chart successes in that decade.
The UK also had atomic kitten and misteeq in the 2000s, all saint's had comeback in like 2006(?). UK/Ireland had many groups who were succesfull, while the pussycat dolls debuted right after destiny's child disbanded because the US can only have one succesfull girl group at a time.
And danity Kane
Danity Kane & Disney's Cheetah Girls had success in the '00s as well. But after 2009, their was a drought of girl groups for awhile until 2013.
kpop girl groups are huge in the US though, so that can't be the reason
@@jazzingirl But before that, their was Fifth Harmony, Little Mix & TLC (who've been having success since the '90s). Even now, their are western girl groups such as FLO & Citizen Queen.
As a former directioner, I remember seeing one direction’s come up and their raise to ginormous fame. I can say that zayn and perrie’s relationship wasn’t a factor for little mix not popping off as much in North America. It’s just something that zayn girls conjured up because she (perrie) was dating their favorite band member
So are we all just gonna pretend that Fifth Harmony wasn’t the reason LM didn’t pop in the USA. 5H always charted higher here and sadly there wasn’t room for 2 GG only one was pushed.
@@tatum635 I don’t think that Fifth Harmony was the reason why Little Mix was not been recognise in the US.
I mean yeah, Fifth Harmony was an American version of Little Mix. As they both came from their version of X Factor and even they struggle to maintain, recognition in their own country as they weren’t getting appreciation as a girl group just like Little Mix.
And even Fifth Harmony were forced to be over sexualised in the music and videos, opposite to what music and video that Little Mix was given. As they were more towards to be kid friendly type, for about first 2 years or so before went a little bit adult and grown up.
As they move away from that and became more adult vibe, while Fifth Harmony were young kids force to be adults.
Even though knowing that between the two groups, Little Mix was already an adult or young adult when they a group.
With Fifth Harmony on the other hand were still kind of kids and teenagers, except for Ally who a few years older than the other girls being 19 only adult in the group.
Were forced to be an adult, while it’s uncertain whether they chose to be kid friendly. During their the first two years with their music.
It was definitely cooked up by syborg cowbell. Or as an attempt to capitalize on both success of 1D and the growing success of LM. It was definitely pushed by tabloid reporters and in turn that got both fanbases talking. At the end of the day, both sides got hurt pretty badly by some disgusting and very outdated buisness practices within the entertainment industry. The zerrie thing was definitely not a part of the reason why LM didn’t properly break in America though.
I think a video looking into pre-BTS K-pop groups' attempts at cracking into the US market would be interesting. I'm thinking of BoA's debut album era from 2008-2009, Wonder Girls touring with the Jonas Brothers in 2009 and SNSD's release of The Boys through Interscope in 2011 in particular. Thinking about what happened and how it went in comparison to the final stage of the globalization of K-pop.
there’s a lot of lore about them and their relationship with their label. Their american sector of their label told them in order to get their song played on the radio in the US that they had to flirt with the heads of the radio station or ceo’s and Jade was like “wtf hell no” also this isn’t a conspiracy, Jade has recounted this story before.
can you send me links where they have said this
11:45 I think all of Little Mix’s songs are very complex and thorough vocally. Not only do they have amazing vocals, but also incredible adlibs, harmonies, unisons, background vocals, and even background adlibs. For example, Sweet Melody is a vocal masterpiece. You can hear so many vocals, harmonies, and adlibs in that song. You can watch some vocal stem videos for their songs.
In terms of vocal performance in their songs, Little Mix definitely exceeds many other if not all girl (and probably boy) groups.
Sweet Melody is one of the best girl group songs ever. They sound so powerful and intense
I can’t remember if it is rumoured or not but apparently Little Mix didn’t have a good relationship with their label. LM had more control over their music and would reject songs to record that label wanted them to but fifth harmony didn’t really do the same, or at least to the same extent so the label would punish LM. Like they wouldn’t let LM release a song unless they recorded a song the label liked and released that as well.
I think it’s also the reason why they left Syco in 2018 bc I remember hearing that they didn’t like Woman like Me and would only release it if Nicki was on it. LM leaving messed up the LM5 album roll out because apparently there were mvs that got vaulted and they didn’t get to do a lot of promo for the album. I think if LM5 got the same push that glory days did then they would’ve had more of an impact on the US since it was more rnb inspired.
Your video was really good and I enjoyed it a lot! As for the video suggestions at the end I think they both sound really interesting but tbh I’d listen to anything you put out!! 💕
I still hold the grudge of Columbia Records, RCA and Sony for blocking their success because they wanted happy bright generic, predictable Pop music and not wanting authenticity from LM which is NOT FAIR and that label sucks anyway. They would've dominate the world if they were in like UMG, Republic Records and allowing LM to be authentic and had creative control of music.
5H wasn’t allowed to have any creative control whats so ever. Lauren has publicly talked about this. LM had more control over their music than one direction. LM are lucky to be able to have creative control over what they released.
yeah fifth harmony have talked about how everything was controlled by the label: the concepts, what part of the song they got to sing, etc. little mix actually tried to fight for creative control and continue to stay a group whereas fifth harmony just decided to disband to have that creative control. plus little mix always had a good genuine friendship but you can't really say the same for 5H
@@bastetowl3258genuine friendship? Such a genuine 10 year friendship, where jesy went on to do blackface and bully Leigh Ann w Nicki minaj on live. ☠️ mixers need to stop w this “genuine sisterhood” LM had. Jesys exit was far more messier than Camilas + All the 5H girls r fine w eachother and rekindled friendships
I love little mix and their music. I always wondered why they didn’t get as much popularity here in the U.S. when they had potential to do very well here. At the time I was really into one direction and little mix and were sad that LM didn’t get as much push like 1D. To me LM’s music was great and had a mature sound. I think if they toured in America I think they could have had a bigger impact in America but I still think they did very well as a group despite that.
They have a lot of bops but I feel like they were not promoted enough in the U.S. cuz they are huge here in Asia as well
I'm an American, and they peaked my interest with Woman Like Me, and they caught me with their vocal and performance ability.
I think that part of why their music wasn't as successful here was because it stayed firmly in a bright Pop/R&B lane whereas American music was starting to become dominated by hip hop and moodier dark sounds.
I think if Salute was properly promoted it would’ve been one of their best selling albums. Sonically it’s cohesive and most of the songs on there has no skips. Their record label dropped the ball in America and it’s sad to look back.
@@DexiDadzie I still hold the grudge of Columbia Records, RCA and Sony for blocking their success because they wanted happy bright generic, predictable Pop music and not wanting authenticity from LM which is NOT FAIR and that label sucks anyway. They would've dominate the world if they were in like UMG, Republic Records and allowing LM to be authentic and had creative control of music.
@ssectorlap they also are British, so what the British public like Vs, the American public is also the thing that plays against them. European music scene is always more club friendly than Americans wanting music to just chill to and smoke a bowl with friends.
@@robertprice4826 I genuinely don’t like European happy club music it’s not my taste tbh 😕
@ssectorlap and that's okay, cos European feel the same way about the American music industry being to much into hip hop and not other genres of music
That is a good concept for a video: artist that are super popular in their country but not overseas. Great content as always!!
Opposite concept of “Big In Japan” by Alphaville. How an artist/act csn be “huge” in another country besides their own.
i grew up in the uk and i've been a fan of little mix since i saw them on x factor as a kid, i remember writing out the lyrics to their songs from memory so my friends and i could sing them together in the playground at school, it's interesting to hear an american's perspective considering how big they were here!
I am waiting for Jade's solo.. she'll kill it
I think it just how it's always been. The 2000s was filled with many girl groups, I think the sugababes and miss-teeq were close with at least a song charting on the hot 100. Also, the US would've liked some of their sound at some point, especially the Sugababes at their peak and Miss-teeqs second album. Their song scandolous was in Catwoman in 2004.
they did a podcast episode explaining how they had been writing their third album while preparing to go on the US salute tour, but the label didnt like the album so they went into a panic where they had to decide between US exposure thru the salute tour, or fix their third album to keep their flow going, and they ultimately decided to cancel the US tour for fear of going on a too long hiatus from releasing music and losing their hype that they were missing during salute, compared to dna. im pretty sure they were also told they had to flirt with some higher ups to try and get their songs on the radio (not sure if this is related to us radio stations but it might be?), and they declined (and have spoken about this multiple times too). the label also just DID NOT promote them in america at all.
12:14 TRUE there’s so many acts that are popular world wide MINUS America but this is where everyone wants to make it. like they’re trying to get recognized my someone who closed the door on them. There’s so many global acts I love and deserve more recognition 😔
As an American mixer since X factor it hurts they that it feels like they weren’t given a chance in America but thankful I got to see them at least once 😭 thank you for talking about it, I appreciate how people discuss their “rise” in America to this day.
Who?
i know that besides the UK and Europe, they were def popular in korea. they influenced so many girl groups, and a lot of them trained and practiced to little mix's song. i think Jade wrote a song for Twice recently as well. they are the blueprint for a modern talented girl group with good performance skills
The label was awful. They should've never cancelled the America leg in the Salute tour. They were already doing tv appearances, touring with Demi, and sold tickets because during DNA era, they came to US for promo. The videos are still on their RUclips. The girls could've done their album during the tour, and they confirmed themselves they already had an album done, but the label scratched it cause they wanted (bubblegum) pop, when that album was even more R&B than Salute because its what the girls wanted. And I never understood the "too childish" cause once they got to Glory Days, they weren't childish and proven that enough of America liked them touring with Ariana and singing at malls and meet n greets. Then, the LM5 era came, and they were grown, heading into the R&B direction that they did in the Salute era, and had Nicki Minaj, but the label flopped them, not even allowing them to perform the best songs on that album. (The way we didn't get Motivate, Monster In Me, and Notice live was criminal.)
they did motivate once but for the other two i agree ruclips.net/video/nAza0h5xaU4/видео.htmlsi=uzlSbEMgGpdqmDoY
I love them so much, their friendship, their vocals, their outfits, their MV's (their GD era or the Confetti era: the MV are insane and live in my mind rent free, the LM5 era the vocals were out to bite us and the messages of the songs are so good).
They deserve better
it's frustrating that the GP doesn't appreciate anyone that doesn't succeed in US.
I get it it's the biggest market but like so many other talented people deserve recognition too❤
Exactly… and they still dominated domestically. But I def get having wanted to go for more and feeling you were held back
@naomi.cannibal Madonna, Tina Turner, Kylie Minogue, and Michael jackson were all successful internationally.
When Michael issued his remix album, it was known that he didn't need the US Market as they only counted for 10% of his sales of history. History sold 3 million in the US, and it sold 20 million worldwide, and since it's a double album, each disc was counted twice. So it was 40 million albums that were shipped, so it was globally his best-selling era since thriller in terms of international sales and huge radio hits.
Back then, the industry didn't care if it flopped in America. If it sold extremely better overseas, it was huge.
Madonna's Ray of light sold 20 million worldwide, and only 4 million in the US worldwide it had more hits.
So people need to understand the industry that little mix sold 85 million worldwide, was solid proof of you. Don't need success in America.
They're closing in on dethroning the Spice Girls one day as the world's best-selling girl group
LM hopefully can get another round since anything can chart these days. Maybe a song on a hit movie one day....
I really think having Fifth Harmony created just year after them affected their chances to break into America. Their label was truly horrible and it was clear they planned to have one girlgroup in US and one in UK and nothing more. They could promote both Fifth Harmony and Little Mix at the same time but they were assholes, it´s simple as that. What i think could´ve been done to promote them in the US was for example make them be an opening act for someone big in 2013, then release a collaboration with someone very popular at the time and then in 2014 let them headline their first tour. Cancelling that tour definitely hugely affected their position in America, i don´t think girls really wanted to do it but at the time they were scared they´d get dropped by the label because label scrapped their original LM3 album, which might have been reason why they decided to purely focus on making new album at the time and cancelled the tour. Also having them perform at award shows, late night shows and stuff like that would´ve helped too.
It's just weird cause LM and 5H both had very different demographics. LM was more known in Eurasia, whilst 5H appealed to the Americas (they were quite large in Spanish speaking countries especially). So I guess the labels didn't want them to mix too much so it didn't seem like they were 'competing' against each other.
@@tjsquibbofficialEurasia? Let’s be for real, the only country they were popular in was the UK ☠️
Confidently, I'd say they were very big in their home country UK but not entirely the whole Europe and Asia. With 6 albums, they really sold a lot.
@@tahreemiqbal5238 I mean, they were very popular in Japan & South Korea so-
@@tjsquibbofficial east Asia was heavily dominated by Kpop girl groups LM don’t even have a fraction of their popularity ☠️☠️☠️ the only country they were significantly popular in was the UK
I remember the horrific fan wars between Mixers and Harmonizers… I am ashamed to say I was part of the BUT I CHANGED AND GREW AS A PERSON!!
As someone who was both a Mixer and Harmonizer, most of the arguing was caused by Mixers tbh. I feel like some mixers had a little bit of a superiority complex since they'd always bring up 5H and brag about how more talented they were which was just rude. That behaviour became even more visible when Jesy left LM, since suddenly Mixers started calling her talentless and say how the other girls didn't need her. Sadly, the Little Mix fandom sucks. I never really ran into Harmonizers who were jerks, they mostly were just busy being bullied and trying to defend 5H.
@@tjsquibbofficialevery fandom has people who suck I've seen many 5h fans who always brang little mix into the convo and spoke bad about them so let's not act like it's a one sided thing only caused by one fandom
@@nl887nah it was mostly mixers hating, the only reason I found about LM is through mixers hating under 5H songs like “going nowhere”. LM also have a song w the same title, all i saw under the comments of 5H songs were of mixers saying LM song was better ☠️ mixers were horrible and also slut shamed tf out of 5H. The reason why I never cared for LM was because of their horrible misogynistic fandom lmao not to mention the racial slurs they called Zayn after Perrie and him broke up.
@@tahreemiqbal5238 different experience from mine as I saw 5h fans do the exact same thing they slut shamed little mix and hated just as much in fact only a few years ago they created a whole argument again on Twitter which ended up trending
That summer when Black Magic came out was such a fun summer for me. So nostalgic!
iI think that the reason they didn't have a major breakout is really just poor marketing, 5th Harmoney had that Monsters movie to promote their song. And I think the reason why Perrie is more popular is because of the Zane scandal. And they should've done that tour at the time. Also, they could've done magazine shoots and so on so really their marketing was what lead to their downfall in my opinion.
I'm from the US and many people in my school were definitely aware of little mix. I remember "Wings" being popular around the time of its release here. I remember there were rumors of Perrie Edwards's sister transferring to our high school and it was the talk of the town for at least a few days, but it never happened. I think most of the people who got into little mix in my area of the US were originally fans of 1D and checked out their music around the time Zayn and Perrie were dating.
oh I loved them & went to their Salute album signing in LA! was waiting for them to tour that album in the US
Their label didn't push enough, and they never had them tour or promote here. But i remember during the dangerous woman tour when they toured with ariana, they were complaining they were home sick a lot and never came back for a headline shows afterwards. That tour was only 4 months long and they toured the majority of that year and DWT was the first tour of that year. There were so many empty promises of a headline US tour. But honestly, Jesy, i think, held them back because of her insecurities, so i think it was partly them as well as their team.
I don't think Jesy was one of the reasons they didn't breakthrough America, she was very devoted to LM, in terms of writing music, performing their songs,... I even think her more mature and sexy appeal and her straightforward personality definitely did attract more fans for the group.
Its the records label fault, they refused to push them in usa@quangduy9767
I don’t like Jesy but it definitely wasn’t her fault it was all the label 100% they were lazy and had no faith in them in America which was highly dumb
the tickets were def not nearly sold out for the us leg, at least here in florida. they were supposed to play an amphitheatre in south florida and there were tons of tickets available, to the point where it was speculated they cancelled due to low ticket sales
I feel their music wasn’t mature enough for the American taste until get weird or glory days and people couldn’t get the word generic away from their image. Despite that they are one of the most successful groups ever. I feel like them solo perrie and Leigh Anne have very high potential for American success. Leigh Anne because her music taste fits the American audience more than the uk audience and perrie is hugely popular and has the Adele type of sound which American fans also love. I don’t care who or how I want one of them to get some American revenge.
I’m so happy to see this video, it’s so good so far ❤️
I really did wish the toured here in the U.S.I would’ve bought tickets so fast 😭😭😭
OMG today is my birthday and you're talking about one of my favorite bands
Happy birthday!! 🎈
thank you
Great video I’ve been a fan of little mix since my junior year in high school when I got introduced to them by my friend I love their music and overall sisterhood friendship I remember around 2015-2018 their televised live performances had me in a chokehold rather they were giving me intense choreography or stripped beautiful vocal harmonies those girls tear up the stage, I feel Simon and Syco records hold them back, cancelling that north’s American salute tour to finish the deadline of their get weird album, not making them tour on subsequent headling tours and the creative differences just didn’t help.
There’s also the fact that the landscape of music changing was factor 2015-2019 were little mix’s best chances to breaking out in America with their albums get weird, glory days and LM5 but i also the timing where music changing played a factor as well remember this was when that pure radio friendly pop music era was ending and music that was more darker, experimental and less mainstream appealing like dark/alternative pop, R&B, hip hop/rap (more specifically the subgenres of trap, emo rap, drill) and Latin American urbano was taking over the charts, streaming playlists and award shows, etc and little mix making that pure pop music that was reminiscent of early to mid 2010s was seen as outdated, not to say their music was outdated bc it wasn’t but it was seen as such. This is why I also think fifth harmony despite being pushed and promoted all over the place didn’t have the big blockbuster success you would think American girl groups of the past did like destiny’s child, en Vogue, the supremes, TLC and spice girls, this is why KPOP boy bands and girl groups like BTS and black pink broke out in America and achieved fair more success both here and around the world than not only little mix but also fifth harmony and one direction as a whole bc they fit the unconventional, experimental sound that was/is happening. It’s unfortunate but to me little mix are icons ❤❤❤❤
They are my favorite group! Love them so much. So much talent
i just hope they can take over the whole world with their solo acts since many in america failed them as a group. Love them with my heart and I'll always be the person to be talking abt them whenever i get the chance lol
I feel like it was hard to market their image by the time it got to Get Weird and Glory Days because their music overall was wholesome and not expected of a girl group especially in America. Not since the Spice Girls
Fifth Harmony also had more pull and their image was a little more sexual and they were younger...with songs like Worth it and Work. Little Mix music was safer but passable to American audiences.
Team little Mix tho I wish we would've got a full R n B album from them. I feel like that's the era they needed in America.
Yup, I do think the image played a role for sure. Bc even thinking about 5H I kinda ignored them bc I thought they were targeting kids until Worth It/ Work from Home etc, those got me on board
@@naomi.cannibal Yaas same. I do believe Little Mix tried to up that side of their image but it was kinda cemented by that time. That they preferred a safer image and when getting songs like Bounce Back it was shocking lowkey. Cuz y'all the black magic and friendship girlies ✨ lol
Apparently jesy and Leigh Anne begged for more R&B but they were shot down and ignored. I think that would have definitely helped them in America
@@lillylilly5714 Salute was their R&B album tbh. Majority of those tracks were heavily influenced by R&B even though they’re a pop group.
@@DexiDadzie I agree Salute has alot those Rnb moments. mr.loverboy, boy and competition is still my faves
Between syco, 1D running off of prettyboy privilege, 5H already filling the American pocket, little mix never had a chance, and with the way the American music market operates where there can only be one thing at a time, there was no way they were going to pick up LM despite how Uber talented they are, and now that LM disbanded, FLO is in the picture as far as UK groups go, but in general I feel like these days we’re getting more girl groups, and that’s mostly due to the kpop market
As someone who likes different genres of music, I became interested in Little Mix when “Touch” came out in 2017. I was captivated by the video and the song. Fast forward to 2018 I became more invested and decided to go back and listen to each album. In terms of singing groups, they are in my Top 5. I know EVERY SONG ON EACH ALBUM!!! Each member is talented. Their harmonies (especially live) feeds my musical soul. They should’ve been a huge global success.
One artist that I love who’s more popular overseas is Pink $weats! I think his whole story is inspiring and also the way he leaned into the Asian music market because it was his Japanese fan base that was showing him the most love. Also his wife Bunny is from Philly and used to also be in a girl group called Good Girl. They were on America’s Got Talent
Good Girl had one of the best singing auditions I've ever seen on AGT 😊
amazing group. they're so talented
I remember knowing about them and some songs but i really got into them with Move when I saw them perform it on the Wendy show Wendy’s only question for them was about Perrie’s engagement to Zayn 😭 (from my memory)
They are the only girl group i like since the Spice girls, Atomick Kitten and Sugababes. But they are like the singer Anastasia or the boys band Blue, very popular in Europe but not in the US.
Love your videos, you have always great ideias for videos. No one does this so well like you Naomi. Thanks ❤
British girl group Girls Aloud fall into the category of being extremely popular in the UK and in some places in Europe but on a global scale couldn’t get that same momentum
I do believe why One Direction, was so popular wide world. They were a boy band and they target, both young audience and girls. As they pondering over boy band, specially pop boy band that girls dreams.
To be dream boyfriend or husband, while Little Mix on the other hand. Is a girl group as girl group that don’t seem to get, the same attention and praise as boy bands as they are marketing towards fans girls.
Crazy over a boy bands while girl bands doesn’t have, the same energy and popularity as boy bands does. And also it hard of artists, outside of US to satisfied American industry.
Well a lot of groups and artists from the UK and other countries, difficult to get into the US market as from the outside of the US. Doesn’t always hit or makes in the American industry.
Their biggest misstep was cancelling supporting 1D on the 'Where We Are Tour', instead opting for a headlining tour (which we know was subsequently cancelled.) You only have to look at the effect it had on 5SOS - their album debuted at #1 in all big markets. They were tired of the 1D connection and wanted to branch out - but 1D went on a hiatus a year later. They would've filled the gap for the teen market easily, like they did in the UK. People forget 'Get Weird' was outselling 'Made in the AM' consistently during the Christmas period (UK total album sales: Get Weird - 950,000, MITAM - 546,000).
I love their music! I discovered them a few years ago. Maybe 2016, 2017 or 2018. Still try to keep up with them. I forget how I 1st came across them but glad I did.
I always thought the reason was fifth harmony and little mix were on the same label under Simon. FH never were huge in the UK either
I listened to their music once, and I’m always gonna root for Leigh-Anne ✨.
Yupppp missed the chance to be a mixer but we def legion over here!!
I’ve asked myself this too
Right I’ve always wondered… bc I would see them on tumblr all the time but almost never see them on tv/ the radio so I never fully grasped how big they were in the UK
Been a mixer since high school lmao they're first album got me through school and bullying. They are everything
my favorite girl group ❤️ definitely deserved better
As I was listening to some of Little Mix's older hits, This video suddenly appeared on my feed. As a fan since their X-Factor days, I've always hoped for their success in America. When I heard that they were opening up for Ariana, I knew that I had to see them live. It was my first concert ever, and the girls put on an unforgettable performance.
💛❤️💙
OHHH this is my brand, I'm so excited to watch!!
I dunno if it was intentional but they successfully solidified a Halloween hit with Black Magic…at least at all the Goodwills in Los Angeles cuz it stays on repeat every year.
They performed on Late show with James Corden. I think three times 2015,2017 and 2020
the label & management didnt really try imo. the girls were always very vocal about wanting to reach america and i genuinely think they werent supported by the team. i don't remember where she said it but leigh said the label cancelled their American tour bc it wasnt sold out fast enough (i guess they were expecting one direction numbers?) but she is sure that if they waited a bit they would sell all the tickets. they did very well for the debut album in the usa. i am sure that that tour would've been the key for their success in the states.
also i know america isnt everything for an artist's success but as a latinamerican the only way for them to really tour latam is if they tour the USA first and they never did. 😢
Their era on stan twitter was unhinged looking back at it. Mixers vs 5h stans. Zayn/perfie shippeds vs ziam shipper:… my goodness 😭
It reminds me of the whole NSYNC vs. Backstreet Boys or Britney Spears vs. Christina Aguilera back in the day. Thank goodness there was no social media back then.
Heartbreak anthem went gold in usa last year
Great video. It would be interesting to see a video like this about Kylie Minogue. She is a pop icon, and her impact can't be denied. However, she was never big on the U.S. Sure, he has a fandom there, and had a hit or two, but never was as big as Britney or Gaga, even though she has reached that level in the U.K. It would be interesting to do a deep dive. Love your chanel!
YES IVE BEEN WAITING FOR THIS VIDEO.
Love your videos! It'll be great to see your take on kpop, maybe explaining the whole genre, the generations, or even the motown origins, I feel most people hear the songs and sometimes misses to understand the way they are done or even the work idols have to put in, as music and artists are different in the west...but anyway love the channel ❤
I have a video on this!! It’s called “Global Girl Groups: The K-Pop System Expands”
Note: between Salute and Get Weird, they had written a third album which they didn’t think was good enough. This was entirely scrapped, and because they needed to write a completely new album (after having put a lot of work into the scrapped album already), I think they were forced to postpone and eventually cancel the US leg of the Salute tour.
OMG… A Iggy and little Mix collab would have made so much sense
Little Mix should’ve absolutely dominated, they were literally the second coming of Destiny’s Child in just about every way, and also sprinkled some TLC here and there. The individual vocals were always flawless (especially when Leigh-Anne was allowed to rap), the harmonies were air tight, and the choreography was always on point, and they lyrics were deep. They even beautifully handled the departure of a member 9 years into their run. Little Mix are and will forever be my favorite group point, black, PERIOD.
'They even beautifully handled the departure of a member' ....Umm, that's debatable-
lol destiny’s child is a stretch their music fell short their so vocally great but the music didn’t match for me it felt very disney
DC? LM wishes ☠️ and they literally all unfollowed and blocked jesy after she left? They did not handle jesys departure well at all, it was worse than Camilas from 5H ☠️ so much for “sisterhood” mixers would always preach
their team was so shit, they were signed to modest management and Simon’s label syco who held them back so much. kinda makes me scared for new girl group say now because their with modest.
Ugh, and they’re just getting started. I hope they have a better time/ get all the support they need
@@naomi.cannibal I know right! their label atlantic records is really good though so maybe labels influence makes artists have better exposure?
Boa is another artist from Korea I feel is massively popular in Korea or Asia (and she has influenced almost every Kpop female act in Korea) but she was not able to break America or the western world the way she did Korea or Japan. She attempted to break here, but it felt like her timing was bad. I would love to hear your take on her as an artist. I wonder why she was never ever to break our market when she is super talented?
Thankful for WWE for putting me on to Little Mix in 2018 because of their women’s wrestling division. Specifically the Mae Young competition, they played Women Like Me and Salute non stop during the promos and I got put on
as an american fan of theirs since 2012 (i discovered them a couple months after one direction), i always wondered why they never really broke through here. they had the talent, the looks, the aesthetic. even a hit with nicki minaj & still 😭 i hope theyre thriving now
My niece saw them when they came too Atlanta with Ariana. She said they killed it on that tour. I hate I miss them on tour I love LM
They did some late night in the U.S. but I think only on the James corden show
The video I’ve been waiting for!
I AM SO EXCITED FOR THIS VIDEO OMGOMGOMG
A similar thing happened to Westlife. They are an extremely talented vocal band from Ireland. They were huge overseas but are underrated here IMO. 🥺
In 2000, their first single, "Swear It Again", did moderately well in the US but their eponymous debut album underperformed there. This was during the boyband era were Backstreet Boys and NSYNC were super popular in America.
About 2 years later, in 2002 they did a 2nd attempt to break into the American market with a US version of "World of Our Own." That single was sent to American radio stations without their band's name. DJs and radio stations loved the song until they realized it was Westlife and that they were a boyband. At that time, no pop boybands were being played and so Westlife ended up blacklisted. 😢😭
In August 2023, they anounced North American dates for a St Patrick's Day Special in March 2024 and made their first American TV appearance on Good Morning America.
You should react to their music someday 🥹🕺🏼🕺🏼☘️🕺🏻🕺🏻😍
I'm just wondering if you can maybe do a video on why Tori Kelly isn't bigger then she is now. There are lots of videos talking about her incredible vocal talent but not really looking into her music or carrier.
Omg wtf! I was literally thinking about this yesterday 🙈
Little Mix was signed by Columbia Records in the U.S. and refused to do the "tit for tat" that's commonplace in the music industry and that hurt their U.S. promo.
i’m from colorado and have always loved little mix and fifth harmony. it’s sad that little mix wasn’t as big here but they still had great success. and i still had them to go to when 5h disbanded/went on hiatus
omg I’m from the uk I found this so interesting!!! I was 14 and a huge fan of the girls when they won the x factor, less so when I got older but have always loved them and their music (maybe even more now bc it’s over lol) I genuinely was shocked to hear they never did a headline tour in the US!!! never knew that. I was a part of 1D twitter and from what I can remember a lot of the american 1D fans caught onto little mix and loved them but maybe it was just within that subculture. also the Perrie point is so valid cos when ur a teenager and your MCM is with someone else you’re gonna be saltyyyyy
Honestly, as an American fan of little mix I remember how Wings and black magic used to play on radio Disney alongside Becky G. My middle school self loved wings and black magic along side salute because Salute made me feel confident.
Loved this video, I have been a Mixer for years and I am from the UK. I always wondered why they didn't make it over there. Similar to Take That, another massive British band, could you do a video on them too? :)
I have been ranting about exactly this for YEARS! YEARSSSSS
I don’t think Fifth Harmony has anything to do, why Little Mix not publicise or popular in America.
I think it’s something to do with their management and label, controlling their where they are publicise and recognise.
I believe they were just UK base , just like Fifth Harmony is American base.
The only reason One Direction was popular, because the label managed made it happen.
Because boy groups are easy to sell then girl groups, tell me why Little Mix was not as popular as One Direction.
Because boy bands are for girls and fans, group doesn’t have the same as boy band. Because their targeted audience are not boys or girls exactly, I can boys, but it doesn’t have the same effect as.
Boy band targeted girls fans, because girl band targeted both gender.
So, yeah. I believe it’s nothing to do with the other group in America, I just think they never got a chance to have American to get into their music or play their music.
Plus I also I think they get treated different because they are girl group, why boy groups don’t seem to have problem to be noticed.
I super agreed you on that. I don’t think that Fifth Harmony has anything to with, why Little Mix was not big or popular in the US as I believe.
The label or management has something to do with it, nothing do with Fifth Harmony was a US X Factor contestant. That they were put like One Direction and Little Mix, it just they weren’t been properly been heard and put out there.
So, I think it was they label and management.
In my opinion there was alot of factors to it
1. The label they sabotaged them wanted them to flirt with executives and LM said no
2. People thought their music was more childish and pg which never really made sense to me cause one directions songs were pg and look where they got but the differnece was that 1d were men and LM are women are MISOGYNY exists.
When 5h came onto the scene to i think there was just discusions about letting 5h focus on US market while LM the uk
The girls have confirmed that because they didn't want to flirt with radio operators, the label pulled them out of america multiple times.
I just got into them last year. It’s so sad because they are one of the most, if not the most, talented girl groups. I love them and bought their 4 latest albums.
LM got pretty nice US promo from 2013 to 2017, imo things only started going south after they left Syco. Demi/Ariana opening acts, summer shows, TV performances (The X Factor, Got Talent, Wendy, Letterman, Corden twice, the KCAs, and the TCAs), and radio promo (Ryan Seacrest, Zach Sang, plus other smaller radio shows). Songs got pop radio push, Touch and Reggaeton Lento got good airplay (RL charted at 3 at the bubbling under). Woman Like Me didn't, probably because of the label changes but it still went 4 in the bubbling under.
When they left Syco in 2018, their touring and promotion was in their hands, and yet they still didn't go back to the US. Last US promo was the iHeartRadio Festival in September 2017, a 2019 Corden in London performance and a 2020 Zach Sang interview. Back in 2018, they talked about having once been told to flirt with high ups at a US radio event, and they didn't. Some think they got blacklisted, but I don't think so, RL got pushed to pop radio in October 2017 (CNCO was no big group an pop airplay). Columbia moved on imo.
Now onto 5H, they really didn't get much UK promo either, it was even less actually. They toured there off those 2 top 5 hits that they got over the UK's liking of groups. Only Worth It and WFH got actual radio push. Boss got a X Factor performance, Worth It got Good Morning Britain, the Summertime Ball and a BGT spin off, and WFH got Alan Carr, BGT and the Live Lounge. Down went top 50 and got certified with 0 promo.
Personally I like their performances are nice and they sure can sing but their music, I really don't go back to a lot of it. Like I'm not American, but like a lot of people I follow what's popping there and LM was just really UK pop, promoting a Black Magic or SOTME in a US that is consuming trap and EDM is well, that's not gonna work.
I ask myself that cause they have it all for international appeal
Fr like how did 5H go so far in America and not LM?? Not to be rude I love some of the 5H girls but they were much messier when it came to band dynamics, performances, fashion, and all that
@@honestlyali27 They didn't get promotion in the US and were never played on the radio, I'm not sure why. I'm sure they could've had success in the US if people were actually aware of their existence.
@amaliabaltodano8154 the problem was the label I don't why they didn't want both 5h Nd little mix promote both in usa and uk
As an American, I have underestimated the States' familiarity with Little Mix, but one person to whom I have spoken has indeed said that she (and likely many others) knew them from when Perrie was dating Zayn. I was not like that, though; I discovered them on RUclips and always hated One Direction, which I am sure would make Little Mix happier, anyway, seeing as Perrie and Zayn's relationship ended badly.
There are a few other British artists whom I like and wish were more prominent in America, in particular George Ezra and Mabel. Why have THEY not caught on on our side of the pond? (I will note that George Ezra has also been signed to Columbia Records, like Little Mix, although Mabel has never had a record label in common with them.) I wonder whether I have underestimated America's familiarity with George Ezra, though, seeing as I heard his song "Shotgun" playing on the radio at a Christmas party at a bar for my work at a retirement home in 2021 and I saw a copy of his second album, "Staying at Tamara's," at Barnes & Noble last year (although I did not buy it.) Neither of those has ever happened with Little Mix or Mabel in my experiences. A few things that have increased my optimism for them in America, though, are that Mabel released "Take It Home" in 2021 for Pokémon's twenty-fifth anniversary and that both George Ezra and Mabel played at Queen Elizabeth II's Platinum Jubilee in 2022. (That also brings me to another point about Freya Ridings, also British, who was supposed to play at King Charles III's Coronation Concert last year but became ill just before it happened and had to back out. I was disappointed because it would have been big for her. Shortly before that would have happened, I lamented on her Community tab Americans' general unfamiliarity with her and other British artists, invoking Little Mix, George Ezra, and Mabel, but also HRVY and Jamie Miller, although those two probably are not as big as anybody else whom I have named here. I was thus glad that she would have been at the concert-and, as I said, disappointed that she could not deliver.)
I think Little Mix did get on The Late Late Show with James Corden a few time but that was it for late night
I loved them soo much i still listen their songs ♥️♥️
Hey, Jpop stars have tried to crack into the anglophone music industry for a long time, starting in something as early as the 1950s-60s. It’s only now that a couple of Jpop superstars are daring to top up the charts of most nations with theme songs of popular anime shows based on manga books.
I think the main main problem is the choice of singles . They feel childish and very generic whiles they have a lot of other versatile songs that show off their talent a lot more .
I love how they and other talented artists have proven that being popular in the States isn't the only way to have a successful career. In my country we have so many amazing artists who could make some chart toppers ones in the US eat dirt, as we say here. haha
Little Mix was not important to Simon Cowell as much as fifth harmony and especially one direction. He did not respect Little Mix enough to trust that they’d make a lot of noise in America. I’ll admit I was a semi late mixer around 2015. I am sickened how they dropped the ball with little mix because I know for a fact if they would have stuck with it when black magic gave them American attention it would have gotten bigger through the years and America would have gotten to hear their best albums after their child eras. You know they would have killed it in America if they still managed to be one of the best ever without it.
I don’t think that Fifth Harmony isn’t the reason why, Little Mix was not very popular or publicise in the America.
@@CutieBearz yeah I know and everything I said is part of why….
@@AlwaysLM2011 Ok.
omg its been ages since i seeen ANY Little Mix video on yt, thank you! GG Legends of the world
I get so excited everytime u post a new video😂😭omg