Movie Marketing is Weird -- Diamondbolt

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  • Опубликовано: 10 ноя 2022
  • THIS SUMMER...
    SPOILERS FOR:
    ○ Godzilla (2014)
    ○ Psycho (1968) - I guess???
    ○ Scream (1996)
    MUSIC:
    "Rolling Start" - Daytona USA
    "Am I Only Dreaming" - Metropolis Street Racing
    "Outside In" - Metropolis Street Racing
    "LEAVE ALONE - Stage London" - Street Fighter III: New Generation
    "Welcome to Station Square" - Sonic Adventure
    "Airship Stage" - Marvel vs Capcom 2
    "Amalgam" - Undertale
    "Windy and Ripply (Emerald Coast)" - Sonic Adventure
    "Introducing Ulala!!" - Space Channel 5
    FOOTAGE SOURCES:
    ○ "Chimpanzees Get Ready To Watch "War for the Planet of the Apes" - Myrtle BeachSafari
    • Chimpanzees Get Ready ...
    ○ "Experiential Marketing - Ant-Man ‘Billboards for Ants’ By Mr Glasses Creative" - ShowtimeMarketingAU
    • Experiential Marketing...
    ○ "Flying People in New York City" - ChronicleNYC
    • Flying People in New Y...
    ○ "Kwik-E-Mart The Simpsons Movie Promotion California" - MarkAndreasen
    • Kwik-E-Mart The Simpso...
    ○ "Mission Impossible 3 Bomb Advertising mistake" - SoCalKevVideos • Mission Impossible 3 B...
    ○ "Morbius Teaser Trailer Reaction Mashup" - GORILLA REACTSTREAM
    • Morbius Teaser Trailer...
    ○ "Samuel L. Jackson Calls" - amaznace - • Samuel L. Jackson Calls
    ○ "Star Wars The Rise Of Skywalker Palpatine's Sith Message for the Galaxy (From Fortnite Event)" - BattlePope
    • Star Wars The Rise Of ...
    ► Patreon - / diamondbolt
    ► Twitter - / diamondbolt7
    ► Button Smashers! - goo.gl/K829xH
    ► Letterboxd - letterboxd.com/Diamondbolt/
    SEND ME STUFF-
    P.O. Box 4050
    Tranmere North SA 5073
    Thanks so much for watching!
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Комментарии • 652

  • @MrBrad12435
    @MrBrad12435 Год назад +1929

    One of my least favorite parts of movie marketing is hiring A list actors with no voice acting talent for voice acting roles just so they can put the name on the posters. Voice acting brings life to animated media, it takes a special set of skills.

    • @MrTherandomguy42
      @MrTherandomguy42 Год назад +190

      Blame Disney’s marketing for Aladdin for that, and with how well it did. Since everyone loved the late Robin Williams as the Genie, Hollywood execs decided that EVERY animated film released in cinemas would require an A-List cast. The most insulting thing about that story is that Robin Williams specifically requested Disney to not promote his name in the marketing.

    • @MelonSkywalker
      @MelonSkywalker Год назад +35

      i know what your talking about but sometimes its good and chris pratt is all over the place but is good in the lego movie and im hyped for mario movie

    • @motherplayer
      @motherplayer Год назад +64

      Alas. The spectrum is hard. For every Wreck-It Ralph or Lego Movie that actually uses it's star studded cast for reasons beyond just being marketable names, we get stuff like Emoji Movie or the Sing films which seem like they put more money into getting these names and putting them on marketing than they did their actual films.

    • @manuelvasconcelos8982
      @manuelvasconcelos8982 Год назад +11

      I have no problem with that personally

    • @urielgonzalez900
      @urielgonzalez900 Год назад +19

      Chris Pratt is gonna be a good Mario

  • @TyrantDweller
    @TyrantDweller Год назад +936

    My favourite example of movie marketing is that one poster for the 2018 Illumination movie The Grinch which had The Grinch saying, “Green and salty, just like me.” Which some absolute saint then photoshopped, “me.” to, “My nuts.”

    • @yeethittter1285
      @yeethittter1285 Год назад +159

      THE MY NUTS WASN'T REAL?? 😭😭😭

    • @Beavis-ej3ny
      @Beavis-ej3ny Год назад +10

      @@yeethittter1285 yes

    • @jockeyfield1954
      @jockeyfield1954 Год назад +124

      that photoshop did more to promote the movie than the original poster

    • @JHWaWa
      @JHWaWa Год назад +2

      @@yeethittter1285 zote

    • @jimmy_os
      @jimmy_os Год назад +1

      @@yeethittter1285 I seen you before

  • @myriadmediamusings
    @myriadmediamusings Год назад +648

    When marketing is good, it’s VERY good. I can think of a handful of ads, commercials and product placement over the past decades that are famous for their creativity. These are the kind that respect and understand who theyre marketing to.
    But when it’s bad…oh boy it is truly bad. These are the kind that treat their audience like idiots.

    • @Emiya491
      @Emiya491 Год назад +10

      This is the comment of the century

    • @bk2644
      @bk2644 Год назад +27

      Anime Openings are trailers done right. OP's get the tone of their respective show right but also provides you intrigue in what the story is all about and makes you want to watch it.

    • @IamFish_2009
      @IamFish_2009 Год назад +15

      OLD SPICE DEODERANT GIVES YOU POOOOOWWWWWEEEEEEEEEEEEREEEER tutu tu tututu tu

    • @theamazinggamerperson3474
      @theamazinggamerperson3474 Год назад +10

      I remember the trailers for the Nun where they kept hyping it up as the scariest movie of all time when it was kinda mid

    • @zellaus2649
      @zellaus2649 Год назад +4

      Sakeru gummy vs long sakeru gummy is another good example, An ad that has a fun silly story across all of its ads that’ll stay in your mind after watching, with everything focusing on promoting the gum simultaneously.

  • @vustvaleo8068
    @vustvaleo8068 Год назад +177

    the Cloverfield one where people believe it is a Voltron movie because of someone said "lion" is just funny to remember.

    • @Reflectionnal
      @Reflectionnal Год назад +3

      I just watched cloverfield and now i cant sleep

  • @mantarariana64
    @mantarariana64 Год назад +193

    My favorite campaign is when they premiered the Lego Movie as a RUclips ad. Genuinely brilliant

    • @zackarysmith4097
      @zackarysmith4097 Год назад +3

      Please explain

    • @capootiscrepitoos
      @capootiscrepitoos Год назад +19

      @@zackarysmith4097 Well, I only know about the time they advertised the lego movie 2 by just putting the original as an ad on youtube for free

  • @StripeSquid
    @StripeSquid Год назад +482

    One misleading marking thing I’ll always remember is the second SpongeBob movie. Literally every trailer focused on the 3D live action versions of the characters, mostly their superhero forms. Most of the film is in 2D, with the 3D coming about halfway though and the superheroes only appearing like 20 minutes till the end. It’s not even a bad thing, I appreciated that we were getting some sort of 2D film in theaters and it is a noticeable quality bump over the show, but it’ll always stick out to me

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 Год назад +23

      Yeah it's comediclly misleading

    • @spongebobfan78
      @spongebobfan78 Год назад +26

      I was bummed that the trailer featured a cameo of Slash but that small part didn't even made it to the final movie but as an unfinished deleted scene instead.

    • @racool911
      @racool911 Год назад +13

      I was pleasantly misled lol

    • @StripeSquid
      @StripeSquid Год назад +5

      @@racool911 That's a good way to put it

    • @MariOmor1
      @MariOmor1 Год назад +16

      Another one I'll remember is Amazing Spiderman 2, which seemed to depict Rhino as a major antagonist when he only appeared for like three minutes lmao

  • @jackreiter7291
    @jackreiter7291 Год назад +135

    One of my personal favorite bait and switch teasers popped up in 2011. They spent a good two minutes advertising this romantic comedy that Jason Segal and Amy Adams were in, then out of nowhere they show Kermit and Miss Piggy. And then they just toss the romantic comedy stuff out the window to say, “Yes. This is a trailer for a Muppets movie”.

  • @noobmasterruben5167
    @noobmasterruben5167 Год назад +869

    I really admire Sony’s persistence in NOT spoiling Tobey and Andrew’s cameo in NWH. The movie benefited from it
    Edit: wow 813 likes tnx fellas

    • @wetsockfullofhotmeat
      @wetsockfullofhotmeat Год назад +89

      I will never forget the sheer excitement in my theater when Tobey and Andrew showed up. Probably one of my favorite theater experiences.

    • @mrcritical6751
      @mrcritical6751 Год назад +37

      I believe Sony actually did want to reveal it but Marvel Studios objected

    • @ginogatash4030
      @ginogatash4030 Год назад +36

      Everyone kinda already knew anyway by the time the movie came out, especially with the villains from those films showing up.

    • @bengilhooly3616
      @bengilhooly3616 Год назад +8

      @@ginogatash4030 plus people spoiled them before the film was even out in a lot of countries

    • @ginogatash4030
      @ginogatash4030 Год назад +5

      @@bengilhooly3616 that's just kinda what happens when something is too overhyped, and this was just the worst kept secret in cinema in general

  • @zoohomeson6592
    @zoohomeson6592 Год назад +394

    One of my favorite marketing campaigns ever was for Godzilla 1998 where they put signs on bill boards and skyscrapers saying “His tail is the size of 4 of these billboards” and stuff like that. It was an interesting way to get people so exited for a disappointing movie lmao

    • @daednu1197
      @daednu1197 Год назад +34

      Still can’t believe they got millions of people to watch a Godzilla movie that straight up didn’t have Godzilla in it. They really tried to hide the actual creature design to trick people into thinking it wasn’t… that

    • @zoohomeson6592
      @zoohomeson6592 Год назад +21

      @@daednu1197 yeah that sucked. The movie felt more like Jurassic park and not Godzilla.

    • @wisconsinking323
      @wisconsinking323 Год назад +8

      I actually liked that movie.

    • @zoohomeson6592
      @zoohomeson6592 Год назад +8

      @@wisconsinking323 I’m glad you enjoyed a movie that I couldn’t :)

    • @ikaiju-eu9wn
      @ikaiju-eu9wn Год назад +4

      @@wisconsinking323 i see you're a man of culture as well

  • @mrbonesx9530
    @mrbonesx9530 Год назад +650

    The thing about Kangaroo Jack is even crazier with more context on its creation.
    Basically, the film was originally going to be an R-rated heist comedy. But after the film was fully finished, they thought it was garbage. So with the talking kangaroo dream, it was decided to completely change the movie into a family-friendly talking animal movie. The trailer clickbait seems to have been the only way they could have feasibly sold this dumpster-fire to kids. Yet they kept some of the more mature material as well, such as a scene where the main character literally sexually assaults a woman!

    • @wisconsinking323
      @wisconsinking323 Год назад +30

      I wish we could've seen the original R rating version of Kangaroo Jack and the trailers for snow dogs did the same thing.

    • @conradojavier7547
      @conradojavier7547 Год назад +3

      Why they make the Title Character a Cameo in his Movie?

    • @conradojavier7547
      @conradojavier7547 Год назад +17

      @@wisconsinking323 We need a Snyder Cut of this Heist Movie.

    • @connorbeith3232
      @connorbeith3232 Год назад +8

      "You guys have a Denny's?"

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 Год назад +2

      The release version is still real fun but yeah also wanna see the OG

  • @IcyDiamond
    @IcyDiamond Год назад +123

    I love how when you said “It’s honestly incredible.” that you had the Hulk on screen

  • @jcplays5831
    @jcplays5831 Год назад +201

    I think Austin Powers being the biggest and best spoof just allows them to make dumb jokes and poke fun at themselves, which makes the Star Wars bait and switch so much funnier

  • @gerogiles191
    @gerogiles191 Год назад +98

    Fun fact: Kangaroo Jack had more screen time than Captain Marvel in Avengers Endgame

    • @drrentzel535
      @drrentzel535 Год назад +11

      kangaroo jack is in endgame????

  • @Ramonaqueenofhell
    @Ramonaqueenofhell Год назад +119

    My favorite promotional piece I ever saw, was when Godzilla 2014 was coming out they put out an ad campaign where it was just a guy in like a Heisei Godzilla suit, doing stunts on a quad

  • @BrochachoTheBro
    @BrochachoTheBro Год назад +12

    Fun fact, The Lorax actually not only had that car promo, but they literally had over 70 different tie-ins.

  • @cluckbucketz
    @cluckbucketz Год назад +85

    The marketing team for Smile made bot accounts on Reddit and spammed horror subreddits with promotions for the movie. Being on any subreddit related to horror during that time sucked.

  • @Rchannel616
    @Rchannel616 Год назад +388

    Even as weird as movie trailers were during the 2000s, they still had charm. Especially when you had DVDs & trailers would play till the main menu

    • @FTChomp9980
      @FTChomp9980 Год назад +17

      Man that brings back memories of simple times I remember back then as a kid I played around with DVDs so much and was obsessed with watching trailers.

    • @Ninja_4561
      @Ninja_4561 Год назад +14

      I never skip the trailer on the Megamind DVD, it's a staring contest with Po

    • @80sDisneyFan
      @80sDisneyFan Год назад +11

      I'm usually not an "old days were better" type of person but I still agree with you. Nowadays you rarely get trailers before (or after in rare cases) the movie/TV show on home media (mostly talking about big studios).

    • @Rchannel616
      @Rchannel616 Год назад +8

      @@80sDisneyFan Same. It honestly makes me sad to feel nostalgic talking about DVDs & 2000 trailers 😂

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 Год назад +2

      Tonami an Adult Swim ads are golden

  • @rexcelsior5415
    @rexcelsior5415 Год назад +169

    I will always be confused at the marketing for Godzilla VS Kong. They literally revealed nothing about the movie for years, the only news we got being leaks or that damn poster/banner that they kept reusing to tease people, and then barely two months before the movie releases they drop a bunch of 10 second TV spots and then a full on trailer that reveals pretty much the entire movie’s plot and ending. Yet somehow despite all of this the marketing NEVER officially revealed Mechagodzilla’s design, the main villain of the movie! I have no idea what the thought process was with that.

    • @victorhernandez5013
      @victorhernandez5013 Год назад +25

      It was because of KOTM trailer literally revealed the whole movie so they learn their lesson and reveal less of the movie

    • @Charles12
      @Charles12 Год назад +1

      It was an Adam Wingard movie so nobody gave a shit

    • @victorhernandez5013
      @victorhernandez5013 Год назад +12

      @@Charles12 ..... No and Legendary made the decision to reveal less

    • @ningenslayer6306
      @ningenslayer6306 Год назад +9

      I imagine all the delays the movie got had something to do with it, but it was still really odd. The previous Godzilla movie also showed its best trailer like a year before the actual film came out too

    • @victorhernandez5013
      @victorhernandez5013 Год назад +2

      @@ningenslayer6306 Old WB CEO probably had something to do with the marketing for the movie

  • @anExclusiveEGGG
    @anExclusiveEGGG Год назад +66

    The part where the transformer attacks the rover and the “AMONG US” noise plays in the background. 3:50 I couldn’t stop laughing.

  • @wolvepotter5858
    @wolvepotter5858 Год назад +54

    Alfred’s house tour surely was a seminal part of why Psycho’s hailed as a classic. The film would’ve fallen apart without it

  • @PBK_
    @PBK_ Год назад +52

    the trailer inception drum sound effect is so excruciating ive learned from them and now my trailers are stronger that my actual movie sometimes

  • @BugsyFoga
    @BugsyFoga Год назад +29

    I always dig trailers that bait you into thinking it’s one thing when really it’s something else, an example being the teaser to the 2002 Scooby Doo movie where it leads you into thinking it’s a Batman film.

  • @seanreviews6054
    @seanreviews6054 Год назад +61

    with the amazing spider-man 2 the writers were mad because they intended for Rhino to just be the opening villain for the film but the marketing team decided to make it look like he had bigger importance

    • @antoniomerette8393
      @antoniomerette8393 6 месяцев назад

      Fair enough, rhino isn’t compelling enough to be a major villain in a Spider-Man movie. Even the shows treat him more like the common super villain than an overall threat, unless he’s working for another guy

  • @Chorutowo
    @Chorutowo Год назад +38

    The only good trailer was the one for the sonic movie, which caused so much uproar that it single handedly caused the design of the main character to be changed from actual nightmare fuel to a semi tolerable design

  • @samitamimi9714
    @samitamimi9714 Год назад +58

    Man I remember going to see Frozen after seeing that teaser that was literally only Olaf and the moose fighting over a carrot..
    I got a princesses musical instead 💀

  • @Zeus57234
    @Zeus57234 Год назад +14

    I'm 28 years old now and I'm still salty about Kangaroo Jack! They had me hook line and sinker with the talking rapping kangaroo, and I was hyped as hell to see it. Needless to say I was beyond pissed when it became clear I was lied to. It was a good learning experience at least

  • @connorbeith3232
    @connorbeith3232 Год назад +24

    I honestly felt like the Mario Movie trailer was one of the better trailers I've seen recently, it doesn't seem to spoil too much but shows just enough to get you interested and leaves room for speculation.

  • @phorchybug3286
    @phorchybug3286 Год назад +65

    I remember the weirdest movie trailer I seen was Tangled. It was just a tower and some voices and... That's it.

    • @noobmasterruben5167
      @noobmasterruben5167 Год назад +18

      I remember there was a scene where Rapunzel throws Flynn off the tower while still in the chair... turns out it wasn’t really in the movie

    • @mrcritical6751
      @mrcritical6751 Год назад +15

      They also had a fake scene where Flynn fights Rapunzel’s hair like the thing is sentient and trying to capture him and they play a rock song over it

  • @BradRLee
    @BradRLee Год назад +69

    This doesn't just apply to movies. I was so excited for Metroid Dread that I didn't watch anything beyond the initial teaser trailer. No gameplay, no trailers and then when I played the game and Kraid appeared I felt hype because Kraid is awesome and he's not been in a Metroid game since 2004 and it wasn't until a month later that I learned that reveal was totally spoiled in one of the early trailers.

    • @delusion5867
      @delusion5867 Год назад +1

      I’m waiting until the new god of war comes out on PC (annoyingly, that might be awhile and I don’t own or want a PS) So far I’ve guarded myself from spoilers but at least I know the reviews are great

    • @sergio_henrique
      @sergio_henrique Год назад +5

      @@delusion5867 Can you believe I waited on the hope that GoW 2018 would be released on PC for so long, and have not spoiled myself right until about a month before the PC announcement came. I just figured if it didn't happen yet, ain't gonna happen no more. So I watched the whole story on RUclips, only for the PC announcement to come a month later 😢.
      This time though, we can be more sure that Ragnarok will come to PC as well, but it will take one year at the least. Anyways, I don't care about spoilers anymore and just watched the whole story on RUclips again 😂.

  • @blandpotato545
    @blandpotato545 Год назад +75

    I think ant-man has like really good marketing. They don’t take the movie seriosly at all, like the ants promo or the ant sized trailer. It’s really funny and fits the movie really well

    • @josefagomezschmeisser8356
      @josefagomezschmeisser8356 Год назад +6

      In a comic con in my country there was a tiny fake popcorn that you could watch with augmented glass and a gigant popcorn too

  • @chaserseven2886
    @chaserseven2886 Год назад +70

    I'm a huge fan of weird marketing

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 Год назад +2

      China had one real odd case of Marketing sometimes one show had a set of characters show up for one scene then those characters turned out to be from another show entirely that aired around the same time

  • @gif303
    @gif303 Год назад +11

    The weirdest trailer I’ve seen was for the movie Chronicle. They played the entire movie in reverse and sped-up

  • @Eva01-jy2qu7pu9r
    @Eva01-jy2qu7pu9r Год назад +39

    Not only did 2 and Genisys spoil their twists, but Salvation did that same thing too with Sam Worthington being revealed to be a Terminator in the DAMN TRAILER. The whole franchise really had a lot of bad luck with how they adverstised their films lol.

  • @WillieWillious
    @WillieWillious Год назад +13

    My biggest pet peeve with movie trailers is when the audio doesn’t sync with the clip that’s playing. They do this with a lot of animated movies and idk why, but it’s annoying

  • @agrubohub4009
    @agrubohub4009 Год назад +12

    I remember there were rumors about the clown sightings in 2016 being a marketing stunt for IT,which came out a year later

  • @davidci
    @davidci Год назад +32

    I would say that A24 is changing how trailers work. You still get a sense of what the movie's themes are, but you never really get a good grasp on the plot or any twists in them.

  • @SomeoneIDKK
    @SomeoneIDKK Год назад +19

    Kangaroo Jack is probably the biggest lie I was ever told
    >me and brother were fucking HYPED by this movie after seeing trailer
    >we really, really believed it would be about a rapping Kangaroo
    >we used to hop around our bedroom for several hours at a time shouting fake rap lyrics we made up
    >nothing offensive just Kangaroo related stuff like 'You,me and daddy are gonna go see Kangaroo Jack; And you, me and daddy are gonna laugh until our hair turns black; and you and me and daddy are gonna see that Kangaroo; and you and me and daddy but not dead mummy too'
    >Brought fucking kangaroo costumes to go to the cinema and see it
    >went in, so excited and the movie plays
    >almost no fucking talking Kangaroo whatsoever
    >we get so annoyed that we start to actually believe the Kangaroo is talking when on screen and IS rapping even when its just a Kangaroo standing around
    >spent weeks telling each other about all the great lines and basically convinced ourselves it was rapping Kangaroo kino and every other line was an awesome Kangaroo rap, even had quotes scratched into our wooden bunk bed
    >got the DVD
    >remembered the truth
    >brother actually started crying as we watched

  • @C0C0MEL0NCLIPS
    @C0C0MEL0NCLIPS Год назад +9

    You mentioning Kangaroo Jack unlocked too many suppressed memories

  • @ender7278
    @ender7278 Год назад +6

    Remember when Bridge to Terabithia tricked a generation of children into seeing it thinking it was Narnia-style isekai?

  • @thefoxcritic1
    @thefoxcritic1 Год назад +7

    One trailer that needs to be pointed out as misleading is Doctor Strange in the Multiverse of Madness. The trailers made it seem like it was a Spider-Man: No Way Home sequel.

  • @girlywolfpup1588
    @girlywolfpup1588 Год назад +13

    Jennifer's Body is one of my favorite movies, I still am bitter about what happened to the movie marketing wise.

    • @erinnadia0409
      @erinnadia0409 9 месяцев назад

      Same I watched the film so late in life and feel I missed out! I just wasn't keen after seeing the trailer too 😅

  • @nikatname
    @nikatname Год назад +59

    I think that the Jennifer's body marketing is genius. It created a suprise for whoever watched it without knowing

  • @Potato_duck456
    @Potato_duck456 Год назад +11

    2022: plot spoilt completely in trailer
    2010: ha ha we dont give you no trailer

  • @thabreez456
    @thabreez456 Год назад +38

    My philosophy when it comes to modern movie trailers is:
    Watch The Teaser and the one that comes after it. Don’t watch ANYTHING else.

  • @elii.547
    @elii.547 Год назад +16

    One interesting thing is a read a study and they took a bunch of literature for people to read. There were three groups one had the story spoiled beforehand the second had it sort of spoiled in the beginning, and the last group got nothing to spoil what they were reading. The group who liked the books the most on average were the ones who got everything spoiled in the beginning with the group that had nothing spoiled on average liking everything less.

  • @kawaiiconcept7479
    @kawaiiconcept7479 Год назад +3

    My favorite so far was when the most recent Matrix movie was coming out they had a site that would show you the trailer but when you visited the site it opened with a speech from Morpheus that started with him saying the time and it somehow read the time from your device, it blew my mind.

  • @jellerstudios
    @jellerstudios Год назад +14

    I absolutely LOVED The Batman trailer, like it gave me goosebumps watching it in a theater with the theme blaring. But for the entire movie all I could think was, "Well the Riddler got caught in the trailer so he's going to jail sometime."

  • @gojithecringe
    @gojithecringe Год назад +12

    The Ant Man "Ant Size" trailer is really creative.

  • @TeruteruBozusama
    @TeruteruBozusama Год назад +22

    When a book series I honestly don't remember the title of was translated into Norwegian the fans would make a note saying "Når du minst venter det (When you least expect it)" decorate it with a rose and place it around schools in 2013 i think. People were understandingly frightened as 22. July 2011 a political party using a rose as their logo were attacked in a terrorist attack (read about it) and people thought someone were threatening to do it again.

  • @claytonrios1
    @claytonrios1 Год назад +30

    One of the reasons I appreciated Barbarian was because the few trailers I saw for it didn't give any of the big reveals away which honestly more films could hold back on those for the time leading up to the films release. It's part of why Barbarian was such an unexpected surprise for me.

  • @mynameisharry8739
    @mynameisharry8739 Год назад +5

    Not a movie, but the marketing for the cancelled SILENT HILLS was f***ing genius.
    Creating a playable teaser demo, disguising it as a new game by an unknown studio and then leaving it for the internet to solve. Solving and finishing it, giving you a teaser that actually revealed the game's true nature.
    That teaser was so good, it literally ended up becoming one of the scariest horror games of all time.

  • @markparkinson6947
    @markparkinson6947 Год назад +37

    I feel so bad for the marketing team that worked on Mission Impossible 3 and Aqua Teen Hunger Force, but damn, that was hilarious. 😂

  • @eatatjoes6751
    @eatatjoes6751 Год назад +3

    I'm a huge fan of fake trailers.
    Spongebob's first movie trailer was awesome because it spliced in Hunt for Red October footage and Das Boot - so when I saw Hunt for the first time on TCM years later it made me so happy.

  • @Mario_Angel_Medina
    @Mario_Angel_Medina Год назад +12

    Minute 10:57 yes, that's sort of the origin of the therm "snuff film". Back in the 70s a movie producer thought the horror film they've made inspired by the *then very recent* Mason Family massacre didn't turned out good enough to make a profit, so they filmed an extended ending in wich they break the 4th Wall to make the director, the actors and film crew kill a female mic operator and advertise it as a real murder (it wasn't, obviously). They also changed the original title of the film from "I Drink Your Blood" to just "Snuff" (wich was already 70s slang for killing something or someone)... it worked in the sense that the outrage gave that awfully bad B-movie a ton of free publicity, but the movie itself is so boring and cheap-looking that it was quickly forggotten and even fans of shocking and inmoral schlock often ignore it

  • @GlytchedGames
    @GlytchedGames Год назад +9

    The marketing for Chronicle was so fucking genius Adam forgot to mention it

  • @bowserwowser7212
    @bowserwowser7212 Год назад +8

    The Godzilla 1998 movie had some pretty good marketing with them hiding the design and only giving clues of it's size.

  • @comixproviderftw_02
    @comixproviderftw_02 Год назад +5

    That opening rant was me after seeing The Batman and how in the final trailer they pretty showed what the final battle would look like.

  • @DexterYesMandarkNo
    @DexterYesMandarkNo Год назад +19

    This video is very true! Also, The Simpsons Movie at Seven Eleven is absolutely wild and looks really cool!

  • @kirbymarchbarcena
    @kirbymarchbarcena Год назад +10

    Frankly, the trailer IS the summary of the movie in this era.

  • @bk2644
    @bk2644 Год назад +53

    Anime Openings are trailers done right. OP's get the tone of their respective show right but also provides you intrigue in what the story is all about and makes you want to watch it.

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 Год назад +14

      Some are major spoilers thou haha
      thou my fav are ones going for tone and or symbolic imagery the OP for Black Butler Season 2 would rock as a trailer

    • @WakerOfTheCryingRain
      @WakerOfTheCryingRain Год назад +6

      Nah they have a lot of spoilers in them so no

    • @Acidonia150reborn
      @Acidonia150reborn Год назад +2

      Then you have ones like some Yugioh showing Duels that never happen or just odd ones like Blend S that shows Character who dont appear until like half way though the show yet they slowly add the characters to the Ending theme as they show up. Ok that isnt a plot or lore heavy show and was never trying to be but that still a odd thing to do.

    • @ginogatash4030
      @ginogatash4030 Год назад +3

      @@WakerOfTheCryingRain they're mostly spoiler only if you already know the story, I've seen many anime openings that allude to future events and stuff but they're so specific and subtle that you're not going to know exactly what's gonna happen and when like you would for a film.

    • @noobmasterruben5167
      @noobmasterruben5167 Год назад +3

      Except when some anime OPs are the exact opposite of the show like in Death parade and Code Geass op 2

  • @bungieman2810
    @bungieman2810 Год назад +11

    Always a good day when Diamondbolt posts :)

  • @H-P-0-3
    @H-P-0-3 Год назад +5

    Brother I’m legit addicted to your videos at the moment. Keep this top stuff up and pleaseeee upload more

  • @spacemanspiralcatzero
    @spacemanspiralcatzero Год назад +4

    The marketing for Halloween Ends tried to hide all of the worse parts of the movie.

  • @CaptainCat101
    @CaptainCat101 Год назад +5

    I never understood trailers for trailers. It's like making a TV pilot FOR THE TV PILOT!

  • @Memelord2020
    @Memelord2020 Год назад +4

    The marketing for Deadpool is Godlike

  • @dopeanimations2339
    @dopeanimations2339 Год назад +5

    Diamondbolt uploads make my days better

  • @user-vi3bm2mx2h
    @user-vi3bm2mx2h Год назад +9

    I kinda wish you covered more marketing stunts (like the dark knight ARG), maybe that could be a future video?

    • @user-vi3bm2mx2h
      @user-vi3bm2mx2h Год назад +4

      Hell, if you make this a video in the future, you could maybe even cover video game marketing stunts (like the bioshock 2 "something's in the sea" ARG, or the halo 2 "I love bees" ARG)

  • @thetotaldramaking5427
    @thetotaldramaking5427 Год назад +7

    It’s a good day for us when you upload, even if it’s College final level 👏👏.

  • @a-simple-normal-toaster
    @a-simple-normal-toaster Год назад +15

    Every time diamond uploads,i honestly feels so joyful

  • @elliebingo
    @elliebingo Год назад +12

    One of my all time favourite teaser trailers was for El Camino, it's a short scene of Skinny Pete being interrogated and telling the cops to fuck off because he doesn't know what happened to Jesse. It works so perfectly because it gives nothing away about the plot but inspires a lot of questions. Why does Skinny not have his trademark hat? Why did he specify Mexico? Is he telling the truth? Etc, all of this gets paid off in the movie itself when Skinny comes through with the plan to help Jesse evade the tracker on the car he stole which would obviously incriminate himself, which led to him being interrogated which we've already scene. That's how I think teasers should be handled, they give no answers, only questions that reward you for seeing the movie and putting 2 and 2 together

  • @Xthebest_YT
    @Xthebest_YT Год назад +7

    It’s always a good day when you see that notification that he uploaded

  • @JaqAttaq5
    @JaqAttaq5 Год назад +3

    One of my favorite teaser trailers to date is the Moonfall Announcement Teaser Trailer, if the movie could’ve captured the energy of its early marketing I’m sure it would’ve been a much bigger hit in the box office.

  • @Mate397
    @Mate397 Год назад +2

    I assume the reason they keep using the "spoil the movie" type trailers is because of the short attention span people that tend to watch movies in mass.

  • @WillPaskee
    @WillPaskee Год назад +18

    A24 is one of the few studios that know how to do posters and trailers right

  • @_S_P_A_C_E_M_A_N_
    @_S_P_A_C_E_M_A_N_ Год назад +1

    Super8 had a really memorable video as part of an ARG. It tells you almost nothing about the movie itself but it's embedded in my memory

  • @samac4323
    @samac4323 Год назад +5

    Don't know if it was for promoting the film or merch made after the film came out.
    I remember in Tesco (British supermarket), there were 180g Caburys size, Wonka Bars from the Charlie and the Chocolate Factory film in '06

    • @specky4153
      @specky4153 4 месяца назад

      Hi Scottish person here. Yes they existed and they were amazing! I had no idea it was a film marketing thing cause I was a kid back then who never saw movie trailers.
      I remember growing up years later and having missed wonka bars cause it was the coolest shit ever lmao

  • @ds_damian564
    @ds_damian564 Год назад +3

    After watching this video, I believe that all movie trailers should be like cinematic video game teasers with no gameplay, just a little cutscene. Like the dead island teaser.

  • @SmokeTheHorsehog
    @SmokeTheHorsehog Год назад +3

    Outside of Hitchcock's trailers, probably the strangest film trailer I've seen is the one for Heavy Traffic on Amazon Prime. Because the thing is, it's not the actual trailer. It's just an excerpt from the film of Michael watching a live action movie from the 30s in the theater.

  • @cookimaus1
    @cookimaus1 Год назад +2

    My favorite movie trailer I’ve ever seen is the one for walle where it hypes it up as one of the ideas that was discussed during that lunch that spawned movies like monsters inc or finding nemo. Its really iconic and awesome

  • @Justsomething247
    @Justsomething247 Год назад +6

    The Problem is The Marketing is so annoying it ruins the film

  • @HelenaSan425
    @HelenaSan425 Год назад +5

    I'm excited for into the spiderverse sequel and it's trailer has been there for months

  • @kanyewest4761
    @kanyewest4761 Год назад +1

    I think movie trailers would be a lot better if we only got one. Just one trailer for each movie, but then we get stuff like teaser trailer, main trailer, trailer 2, trailer 3, tv spot 1, tv spot 2, etc

  • @jimkasi
    @jimkasi 11 месяцев назад +1

    The first teaser for The Amazing Spiderman with the pov view of Spider-Man is propably one of the best teasers ever

  • @realseal_6252
    @realseal_6252 Год назад +3

    Not many people say it so I will but I really like the thumbnails for your videos

  • @TheReZisTLust
    @TheReZisTLust Год назад +1

    I actively avoid trailers for games and Movies cause they ruin lots and it's surprisingly easy to piece together a entire plot from a few scenes. It's weird

  • @AdamBros
    @AdamBros Год назад

    One of the worst is Morbius with Spider-Man signs everywhere in the trailer and the vulture… and none of these things are in the final movie

  • @jacobtoney3538
    @jacobtoney3538 Год назад

    your new content feels really fresh. Hope you're having fun making it cause I enjoy tuning in

  • @OPornogeros
    @OPornogeros Год назад +1

    In a perfect world we would only have teaser trailers
    I just don't watch trailers anymore

  • @doktorweedus7659
    @doktorweedus7659 Год назад +11

    Ok few things to say
    1. Jennifer’s body was advertised on a porn site
    2. TASM 2 is low key the best movie of time
    3. The actors parents of The Blair Witch Project actually got letters and calls of condolences after the movie

  • @officialmonarchmusic
    @officialmonarchmusic Год назад +1

    "THE BATHROOM" -Alfred Hitchcock 1960

  • @TheLegendaryMovieCritic
    @TheLegendaryMovieCritic Год назад +1

    The Black Phone, Barbarian & Smile marketing fire!

  • @The__Wanderer.
    @The__Wanderer. Год назад +1

    There's any easy solution for trailers. Only use teasers, and have the director direct it. Then the message can get across and there won"t be spoilers.

  • @thescreamingicecube4666
    @thescreamingicecube4666 Год назад

    I was just doing a massive binge of your videos when this came out

  • @the_rustydoornob1164
    @the_rustydoornob1164 Год назад +2

    I’m surprised he didn’t talk about rouge ones trailer, like they basically rewrote the movie after the trailer

  • @BonW
    @BonW Год назад +4

    **TL;DR is, marketing goes for hype instead of intrigue.**
    Longer version of comment:
    The best movie trailers are the ones directed by the movie director themselves, without a doubt. When a marketing team makes a trailer, they don't think about what's intended to be known before seeing the movie, they try to get as much hype with the trailer that they can.
    An example is Harrison Ford in Cyberpunk 2077, they showed him in the trailer which the director didn't want, but since the marketing team knew that showing Harrison Ford would give "more hype" for the movie, they included him there for that purpose.

    • @noobmasterruben5167
      @noobmasterruben5167 Год назад

      That reminded of the people getting upset that The Village was marketed as a horror movie and when it was actually a love story.

  • @Nerdtendo6366
    @Nerdtendo6366 Год назад +2

    And the jackass movies still have some of the best trailers. They have nothing to spoil really and they get the audience hyped the fuck up to watch it

  • @FooFightersBootlegs
    @FooFightersBootlegs Месяц назад

    My favourite teaser trailer is one of you showed a little bit of in this video, the original Spider-Man teaser from 2001. There's no inclination that it's even a Spider-Man movie, you just see a robbery taking place and a helicopter escape and then it's just pulled back and revealed that it's been webbed up. Fucking awesome

  • @anth636
    @anth636 Год назад +1

    I remember a funny trailer was for Madagascar Escape 2 Africa, but the trailer called it “The Crate Escape.” I didn’t realize that it was for Madagascar Escape 2 Africa. I went crazy trying to find “The Crate Escape” despite having technically seen it dozens of times as a kid. Anyone else remember that “Crate Escape” trailer from the Bee Movie DVD?

    • @bemiatto67
      @bemiatto67 Год назад

      YES!! That confused me so much until I eventually realized as I got older that the sequel was either renamed or rewritten

  • @rushikeshsaitwal9617
    @rushikeshsaitwal9617 Год назад

    your research is fantastic , great work man

  • @Fantasygod930
    @Fantasygod930 Год назад +4

    I think a big part of a movie success it's probably the marketing yeah there's other factors but most of the time directors Studios and companies will focus on the marketing so they can
    1 show some scenes from the movie that they're advertising even if some of those scenes never existed or changed and
    2 see how many people will show up to movie they're seeing obviously I'm not an expert on movies on how they're produced and how the marketing works for them but marketing is kind of important to a movie success even if that movies is shit