Movie Marketing is Weird -- Diamondbolt
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- Опубликовано: 29 сен 2024
- THIS SUMMER...
SPOILERS FOR:
○ Godzilla (2014)
○ Psycho (1968) - I guess???
○ Scream (1996)
MUSIC:
"Rolling Start" - Daytona USA
"Am I Only Dreaming" - Metropolis Street Racing
"Outside In" - Metropolis Street Racing
"LEAVE ALONE - Stage London" - Street Fighter III: New Generation
"Welcome to Station Square" - Sonic Adventure
"Airship Stage" - Marvel vs Capcom 2
"Amalgam" - Undertale
"Windy and Ripply (Emerald Coast)" - Sonic Adventure
"Introducing Ulala!!" - Space Channel 5
FOOTAGE SOURCES:
○ "Chimpanzees Get Ready To Watch "War for the Planet of the Apes" - Myrtle BeachSafari
• Chimpanzees Get Ready ...
○ "Experiential Marketing - Ant-Man ‘Billboards for Ants’ By Mr Glasses Creative" - ShowtimeMarketingAU
• Experiential Marketing...
○ "Flying People in New York City" - ChronicleNYC
• Flying People in New Y...
○ "Kwik-E-Mart The Simpsons Movie Promotion California" - MarkAndreasen
• Kwik-E-Mart The Simpso...
○ "Mission Impossible 3 Bomb Advertising mistake" - SoCalKevVideos • Mission Impossible 3 B...
○ "Morbius Teaser Trailer Reaction Mashup" - GORILLA REACTSTREAM
• Morbius Teaser Trailer...
○ "Samuel L. Jackson Calls" - amaznace - • Samuel L. Jackson Calls
○ "Star Wars The Rise Of Skywalker Palpatine's Sith Message for the Galaxy (From Fortnite Event)" - BattlePope
• Star Wars The Rise Of ...
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► Letterboxd - letterboxd.com...
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One of my personal favorite bait and switch teasers popped up in 2011. They spent a good two minutes advertising this romantic comedy that Jason Segal and Amy Adams were in, then out of nowhere they show Kermit and Miss Piggy. And then they just toss the romantic comedy stuff out the window to say, “Yes. This is a trailer for a Muppets movie”.
I think Austin Powers being the biggest and best spoof just allows them to make dumb jokes and poke fun at themselves, which makes the Star Wars bait and switch so much funnier
The part where the transformer attacks the rover and the “AMONG US” noise plays in the background. 3:50 I couldn’t stop laughing.
My favourite example of movie marketing is that one poster for the 2018 Illumination movie The Grinch which had The Grinch saying, “Green and salty, just like me.” Which some absolute saint then photoshopped, “me.” to, “My nuts.”
THE MY NUTS WASN'T REAL?? 😭😭😭
@@yeethittter1285 yes
that photoshop did more to promote the movie than the original poster
@@yeethittter1285 zote
@@yeethittter1285 I seen you before
Fun fact: Kangaroo Jack had more screen time than Captain Marvel in Avengers Endgame
kangaroo jack is in endgame????
@@drrentzel535i can confirm he is in endgame, sad he died tho😔
rip he was a real one
Jack’s Gonna Be In Seacret Wars?
Man I remember going to see Frozen after seeing that teaser that was literally only Olaf and the moose fighting over a carrot..
I got a princesses musical instead 💀
I would say that A24 is changing how trailers work. You still get a sense of what the movie's themes are, but you never really get a good grasp on the plot or any twists in them.
I remember the weirdest movie trailer I seen was Tangled. It was just a tower and some voices and... That's it.
I remember there was a scene where Rapunzel throws Flynn off the tower while still in the chair... turns out it wasn’t really in the movie
They also had a fake scene where Flynn fights Rapunzel’s hair like the thing is sentient and trying to capture him and they play a rock song over it
My philosophy when it comes to modern movie trailers is:
Watch The Teaser and the one that comes after it. Don’t watch ANYTHING else.
I'm a huge fan of weird marketing
China had one real odd case of Marketing sometimes one show had a set of characters show up for one scene then those characters turned out to be from another show entirely that aired around the same time
Bro forgot to mention how Morbius straight up lied to everyone that Spider-Man would be in the movie 💀
Why you using skull emoji???
@@imniceboyeverits modern shorthand for laughter
One interesting thing is a read a study and they took a bunch of literature for people to read. There were three groups one had the story spoiled beforehand the second had it sort of spoiled in the beginning, and the last group got nothing to spoil what they were reading. The group who liked the books the most on average were the ones who got everything spoiled in the beginning with the group that had nothing spoiled on average liking everything less.
When a book series I honestly don't remember the title of was translated into Norwegian the fans would make a note saying "Når du minst venter det (When you least expect it)" decorate it with a rose and place it around schools in 2013 i think. People were understandingly frightened as 22. July 2011 a political party using a rose as their logo were attacked in a terrorist attack (read about it) and people thought someone were threatening to do it again.
Madlads
2022: plot spoilt completely in trailer
2010: ha ha we dont give you no trailer
I kinda wish you covered more marketing stunts (like the dark knight ARG), maybe that could be a future video?
Hell, if you make this a video in the future, you could maybe even cover video game marketing stunts (like the bioshock 2 "something's in the sea" ARG, or the halo 2 "I love bees" ARG)
Not many people say it so I will but I really like the thumbnails for your videos
One of my favorite teaser trailers to date is the Moonfall Announcement Teaser Trailer, if the movie could’ve captured the energy of its early marketing I’m sure it would’ve been a much bigger hit in the box office.
The Problem is The Marketing is so annoying it ruins the film
**TL;DR is, marketing goes for hype instead of intrigue.**
Longer version of comment:
The best movie trailers are the ones directed by the movie director themselves, without a doubt. When a marketing team makes a trailer, they don't think about what's intended to be known before seeing the movie, they try to get as much hype with the trailer that they can.
An example is Harrison Ford in Cyberpunk 2077, they showed him in the trailer which the director didn't want, but since the marketing team knew that showing Harrison Ford would give "more hype" for the movie, they included him there for that purpose.
That reminded of the people getting upset that The Village was marketed as a horror movie and when it was actually a love story.
In a perfect world we would only have teaser trailers
I just don't watch trailers anymore
My favorite movie trailer I’ve ever seen is the one for walle where it hypes it up as one of the ideas that was discussed during that lunch that spawned movies like monsters inc or finding nemo. Its really iconic and awesome
psycho is probably the best trailer of all time, it tells you everything yet nothing at the same time. the way he describes everything just makes you want to know what he's talking about so badly.
i totally forgot about that austin powers trailer, man that was amazing, i remember being the theatre to watch another movie when they played that and laughing out loud at that reveal
That thing with being misled about vehicular action in the Drive trailer was my experience with The Aviator too. I went to see it not realizing it was a biopic and spent quite a bit of time going "wait I thought this was supposed to be about planes??"
The Black Phone, Barbarian & Smile marketing fire!
Daimondbolt is such a good yt hes one of my main inspirations for my own yt channel
I wasn’t born at the time, but I love the Spider-Man teaser trailer. It comes off like a typical heist movie until the helicopter gets stuck in the web on the twin towers. Then it zooms out into Spider-Man’s eye lense, and the rest of it just shows him in live action glory swinging around. Obviously that was less common along with the early posters because of 9/11, but it was effective at getting people excited for a live action Spider-Man movie
rewatching this video after seeing people in Skrull costumes in the background of the morning news to promote the Secret Invasion series on Disney+
The Scooby Doo 2002 teaser is a great teaser too
Making Companies got payed for making Company Adaptations!
From Games, Novels, Apps, EVERYWHERE And it's look so AWFUL!
Advertisements and trailers for movies are dead-ass so funny and seriously are like spoilers.
The problem with trailers isn’t what they show, it’s the context they give with those shots. The Batman had so many scenes at the end that were in the trailer but because of the lack of context we had no idea.
Same thing with video games. At this point imma just wait till it comes out cause I was already gonna play it.
Directors and writers don't have anything to do with trailers. That's all a third party company (that are usually technically owned by studios but with a separate shell name). Then the marketing company is separate from people who make trailers that are also usually just studio shell companies as well.
bolt, I love your videos. so based.
I liked the thing they did for Smile, though. It’s such a simple idea, but it blew up on TikTok for a couple days.
Movie marketing that doesn’t spoil anything can be good if done right tbf
I love how every trailer spoils the entire movie nowadays I haven't seen a movie since 2008
OMG that was hilarious it literally made my day🤣
I'm surprised you haven't seen the ad campaign for The Nun where they literally made a screamer and it got so widespread that people were making tweets saying "yeah don't actually see this ad it's literally a jumpscare"
I still watch trailers.
Mostly because for some reason my brain doesn’t give a shit and will be more surprised watching the film even after reading about leaks and watching trailers.
Don’t ask why or how.
I want to see a Diamondbolt Harry Potter video
Godzilla 2014 comic con trailer was good.
Daimondbolt, I want my money back! On the thumbnail, it shows Mario, but he gets like two seconds of screen time! Money back, or I sue you! My Mom is an admin!
I saw the trailer for silent night deadly night it shows every single kill
4:07 i love you bolt
The joke is that Mario is on the thumbnail but never appears in the video.
I miss the old setup
Me when i saw thumbnail and title of the video: minions
Thanks for the spoilers WaRnInG .
Check the vid. Discription
I know some people sued the producers of the movie 'Yesterday' because Ana De Armas was in the trailer, but she wasn't then in the actual movie.
Was that the movie about the guy who sings Beetles songs or are you talking about a different movie?
@@wisconsinking323 Yes the one where The Beatles magically don't exist and only one guy remembers them so sings their songs.
Early video for the day for me at least
Did anyone else think the robot was saying "AMONG US" at 3:52
I swear, yk Sing 2? I watched the trailer to that movie and i felt everything i would feel in the actual movie during the trailer. The movie is bad, ik, but watching the trailer to it is literally just a summed up version of the WHOLE ASS MOVIE.
Most people hate the dub of Pokemon Mewtwo Strikes Back because of this.
I heard rolling start in the background love that song
1:22 it's new rockstars!
Great video
This is why I only watched the teaser trailer and not the trailer for John wick chapter 4, I know the idea of the film, that’s good enough for me, ima go into it blind
remember how the Demon Slayer movie trailer spoiled Akaza and honestly I understand why
that movie was so slow and full of nothing until that point they absolutely had to put him there
wtf see you talking about?
@@randomgamer625 did you not watch the video?
@@r.a.fgattaiguy845 I did but as someone who read the manga the movie was just an accurate telling of it. I don’t know why you would expect Akaza to show up at the start and have a 1 hour fight scene when the movie is about the train arc and it covers, the train arc
@@randomgamer625 I was talking about the fact that the trailer straight up spoils Akaza showing up, that was meant to be a big reveal and yet they just slapped it on the trailer
my reasoning is that they thought just the train part was too boring for the trailer so they added Akaza out of necessity
@@r.a.fgattaiguy845 It’s an adaptation of a popular manga, why should they care? They certainly aren’t doing a good job at hiding any of the big reveals for the infinity castle and even before that we knew what the upper moons looked like as early as Rui
I think the next video should be video game trailers I do think movie trailer are annoying but game trailers are interesting so you should make a video on this topic
Psycho came out in '60 not '68.
Understandable.
Here we go
Still prefers VA more credit in the marketing
1:21 Do people not like surprises
Well there are people who data-mine and leak info about the latest games so no no they don't
Such a sad reality 😞
How about a video covering video game marketing.
I am going to be completely honest, I don't like surprises.
Jesus even the fortnite lamas in uk were bombs?
I really prefer posters for movies.
Do a video of video game movies
did Optimus prime say amoungus
Yes
Cool
I would honestly prefer movies lie to me about scenes then tell me all the secrets. I dunno I never watch movie trailers ever cause I don't wanna see all the funny or scary scenes before getting to the movie.
One misleading marking thing I’ll always remember is the second SpongeBob movie. Literally every trailer focused on the 3D live action versions of the characters, mostly their superhero forms. Most of the film is in 2D, with the 3D coming about halfway though and the superheroes only appearing like 20 minutes till the end. It’s not even a bad thing, I appreciated that we were getting some sort of 2D film in theaters and it is a noticeable quality bump over the show, but it’ll always stick out to me
Yeah it's comediclly misleading
I was bummed that the trailer featured a cameo of Slash but that small part didn't even made it to the final movie but as an unfinished deleted scene instead.
I was pleasantly misled lol
@@racool911 That's a good way to put it
Another one I'll remember is Amazing Spiderman 2, which seemed to depict Rhino as a major antagonist when he only appeared for like three minutes lmao
When marketing is good, it’s VERY good. I can think of a handful of ads, commercials and product placement over the past decades that are famous for their creativity. These are the kind that respect and understand who theyre marketing to.
But when it’s bad…oh boy it is truly bad. These are the kind that treat their audience like idiots.
This is the comment of the century
Anime Openings are trailers done right. OP's get the tone of their respective show right but also provides you intrigue in what the story is all about and makes you want to watch it.
OLD SPICE DEODERANT GIVES YOU POOOOOWWWWWEEEEEEEEEEEEREEEER tutu tu tututu tu
I remember the trailers for the Nun where they kept hyping it up as the scariest movie of all time when it was kinda mid
Sakeru gummy vs long sakeru gummy is another good example, An ad that has a fun silly story across all of its ads that’ll stay in your mind after watching, with everything focusing on promoting the gum simultaneously.
the Cloverfield one where people believe it is a Voltron movie because of someone said "lion" is just funny to remember.
I just watched cloverfield and now i cant sleep
One of my least favorite parts of movie marketing is hiring A list actors with no voice acting talent for voice acting roles just so they can put the name on the posters. Voice acting brings life to animated media, it takes a special set of skills.
Blame Disney’s marketing for Aladdin for that, and with how well it did. Since everyone loved the late Robin Williams as the Genie, Hollywood execs decided that EVERY animated film released in cinemas would require an A-List cast. The most insulting thing about that story is that Robin Williams specifically requested Disney to not promote his name in the marketing.
i know what your talking about but sometimes its good and chris pratt is all over the place but is good in the lego movie and im hyped for mario movie
Alas. The spectrum is hard. For every Wreck-It Ralph or Lego Movie that actually uses it's star studded cast for reasons beyond just being marketable names, we get stuff like Emoji Movie or the Sing films which seem like they put more money into getting these names and putting them on marketing than they did their actual films.
I have no problem with that personally
Chris Pratt is gonna be a good Mario
One of my favorite marketing campaigns ever was for Godzilla 1998 where they put signs on bill boards and skyscrapers saying “His tail is the size of 4 of these billboards” and stuff like that. It was an interesting way to get people so exited for a disappointing movie lmao
Still can’t believe they got millions of people to watch a Godzilla movie that straight up didn’t have Godzilla in it. They really tried to hide the actual creature design to trick people into thinking it wasn’t… that
@@daednu1197 yeah that sucked. The movie felt more like Jurassic park and not Godzilla.
I actually liked that movie.
@@wisconsinking323 I’m glad you enjoyed a movie that I couldn’t :)
@@wisconsinking323 i see you're a man of culture as well
My favorite campaign is when they premiered the Lego Movie as a RUclips ad. Genuinely brilliant
Please explain
@@zackarysmith4097 Well, I only know about the time they advertised the lego movie 2 by just putting the original as an ad on youtube for free
I love how when you said “It’s honestly incredible.” that you had the Hulk on screen
The thing about Kangaroo Jack is even crazier with more context on its creation.
Basically, the film was originally going to be an R-rated heist comedy. But after the film was fully finished, they thought it was garbage. So with the talking kangaroo dream, it was decided to completely change the movie into a family-friendly talking animal movie. The trailer clickbait seems to have been the only way they could have feasibly sold this dumpster-fire to kids. Yet they kept some of the more mature material as well, such as a scene where the main character literally sexually assaults a woman!
I wish we could've seen the original R rating version of Kangaroo Jack and the trailers for snow dogs did the same thing.
Why they make the Title Character a Cameo in his Movie?
@@wisconsinking323 We need a Snyder Cut of this Heist Movie.
"You guys have a Denny's?"
The release version is still real fun but yeah also wanna see the OG
My favorite promotional piece I ever saw, was when Godzilla 2014 was coming out they put out an ad campaign where it was just a guy in like a Heisei Godzilla suit, doing stunts on a quad
My favorite was that one car ad.
I remember that actually it's on RUclips too!
Sorry I'm late, just wanted to check. Was that the Snickers commercial?
The marketing team for Smile made bot accounts on Reddit and spammed horror subreddits with promotions for the movie. Being on any subreddit related to horror during that time sucked.
At least the movie turned out good tho
I will always be confused at the marketing for Godzilla VS Kong. They literally revealed nothing about the movie for years, the only news we got being leaks or that damn poster/banner that they kept reusing to tease people, and then barely two months before the movie releases they drop a bunch of 10 second TV spots and then a full on trailer that reveals pretty much the entire movie’s plot and ending. Yet somehow despite all of this the marketing NEVER officially revealed Mechagodzilla’s design, the main villain of the movie! I have no idea what the thought process was with that.
It was because of KOTM trailer literally revealed the whole movie so they learn their lesson and reveal less of the movie
It was an Adam Wingard movie so nobody gave a shit
@@Charles12 ..... No and Legendary made the decision to reveal less
I imagine all the delays the movie got had something to do with it, but it was still really odd. The previous Godzilla movie also showed its best trailer like a year before the actual film came out too
@@ningenslayer6306 Old WB CEO probably had something to do with the marketing for the movie
I really admire Sony’s persistence in NOT spoiling Tobey and Andrew’s cameo in NWH. The movie benefited from it
Edit: wow 813 likes tnx fellas
I will never forget the sheer excitement in my theater when Tobey and Andrew showed up. Probably one of my favorite theater experiences.
I believe Sony actually did want to reveal it but Marvel Studios objected
Everyone kinda already knew anyway by the time the movie came out, especially with the villains from those films showing up.
@@ginogatash4030 plus people spoiled them before the film was even out in a lot of countries
@@bengilhooly3616 that's just kinda what happens when something is too overhyped, and this was just the worst kept secret in cinema in general
The only good trailer was the one for the sonic movie, which caused so much uproar that it single handedly caused the design of the main character to be changed from actual nightmare fuel to a semi tolerable design
Semi how dare you say the redesign is not perfect
I think ant-man has like really good marketing. They don’t take the movie seriosly at all, like the ants promo or the ant sized trailer. It’s really funny and fits the movie really well
In a comic con in my country there was a tiny fake popcorn that you could watch with augmented glass and a gigant popcorn too
This doesn't just apply to movies. I was so excited for Metroid Dread that I didn't watch anything beyond the initial teaser trailer. No gameplay, no trailers and then when I played the game and Kraid appeared I felt hype because Kraid is awesome and he's not been in a Metroid game since 2004 and it wasn't until a month later that I learned that reveal was totally spoiled in one of the early trailers.
I’m waiting until the new god of war comes out on PC (annoyingly, that might be awhile and I don’t own or want a PS) So far I’ve guarded myself from spoilers but at least I know the reviews are great
@@delusion5867 Can you believe I waited on the hope that GoW 2018 would be released on PC for so long, and have not spoiled myself right until about a month before the PC announcement came. I just figured if it didn't happen yet, ain't gonna happen no more. So I watched the whole story on RUclips, only for the PC announcement to come a month later 😢.
This time though, we can be more sure that Ragnarok will come to PC as well, but it will take one year at the least. Anyways, I don't care about spoilers anymore and just watched the whole story on RUclips again 😂.
Even as weird as movie trailers were during the 2000s, they still had charm. Especially when you had DVDs & trailers would play till the main menu
Man that brings back memories of simple times I remember back then as a kid I played around with DVDs so much and was obsessed with watching trailers.
I never skip the trailer on the Megamind DVD, it's a staring contest with Po
I'm usually not an "old days were better" type of person but I still agree with you. Nowadays you rarely get trailers before (or after in rare cases) the movie/TV show on home media (mostly talking about big studios).
@@80sDisneyFan Same. It honestly makes me sad to feel nostalgic talking about DVDs & 2000 trailers 😂
Tonami an Adult Swim ads are golden
with the amazing spider-man 2 the writers were mad because they intended for Rhino to just be the opening villain for the film but the marketing team decided to make it look like he had bigger importance
Fair enough, rhino isn’t compelling enough to be a major villain in a Spider-Man movie. Even the shows treat him more like the common super villain than an overall threat, unless he’s working for another guy
the trailer inception drum sound effect is so excruciating ive learned from them and now my trailers are stronger that my actual movie sometimes
Kangaroo Jack is probably the biggest lie I was ever told
>me and brother were fucking HYPED by this movie after seeing trailer
>we really, really believed it would be about a rapping Kangaroo
>we used to hop around our bedroom for several hours at a time shouting fake rap lyrics we made up
>nothing offensive just Kangaroo related stuff like 'You,me and daddy are gonna go see Kangaroo Jack; And you, me and daddy are gonna laugh until our hair turns black; and you and me and daddy are gonna see that Kangaroo; and you and me and daddy but not dead mummy too'
>Brought fucking kangaroo costumes to go to the cinema and see it
>went in, so excited and the movie plays
>almost no fucking talking Kangaroo whatsoever
>we get so annoyed that we start to actually believe the Kangaroo is talking when on screen and IS rapping even when its just a Kangaroo standing around
>spent weeks telling each other about all the great lines and basically convinced ourselves it was rapping Kangaroo kino and every other line was an awesome Kangaroo rap, even had quotes scratched into our wooden bunk bed
>got the DVD
>remembered the truth
>brother actually started crying as we watched
This was an emotional rollercoaster I just read
Alfred’s house tour surely was a seminal part of why Psycho’s hailed as a classic. The film would’ve fallen apart without it
"THE BATHROOM"
Fun fact, The Lorax actually not only had that car promo, but they literally had over 70 different tie-ins.
I honestly felt like the Mario Movie trailer was one of the better trailers I've seen recently, it doesn't seem to spoil too much but shows just enough to get you interested and leaves room for speculation.
Not only did 2 and Genisys spoil their twists, but Salvation did that same thing too with Sam Worthington being revealed to be a Terminator in the DAMN TRAILER. The whole franchise really had a lot of bad luck with how they adverstised their films lol.
I always dig trailers that bait you into thinking it’s one thing when really it’s something else, an example being the teaser to the 2002 Scooby Doo movie where it leads you into thinking it’s a Batman film.
I'm 28 years old now and I'm still salty about Kangaroo Jack! They had me hook line and sinker with the talking rapping kangaroo, and I was hyped as hell to see it. Needless to say I was beyond pissed when it became clear I was lied to. It was a good learning experience at least
My biggest pet peeve with movie trailers is when the audio doesn’t sync with the clip that’s playing. They do this with a lot of animated movies and idk why, but it’s annoying