Pharrell Shows Off His Louis Vuitton SS24 Collection Essentials | GQ

In an exclusive tour, September cover star Pharrell Williams shares his favorite items from his new Louis Vuitton SS24 collection. From new-age sunglasses designs to the new "Speedy" leather bags, Pharrell found inspiration in everything from Louis Vuitton's classic damier pattern to New York City's Canal Street.
Director: Cole Evelev
Director of Photography: Etienne Baussan
Editor: Brady Jackson
Producer: Camille Ramos; Nikki Petersen
Line Producer: Jen Santos
Associate Producer: Megan Sinanis
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Talent Booker: Dana Matthews
Camera Operator: Adam Pelle
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Courtney Karwal
Designer: Brady Jackson
Animation: Brady Jackson
00:00 Pharrell's LV SS24 Favorites
00:41 Millionaires (Throwback)
01:24 The New Speedy
02:49 Sunglasses
04:09 Damoflauge Jacket
05:15 Red Trench
05:34 Boots + Slides
06:00 Lifestyle, Comfort, Resort, Sport
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[@GQVideos]

Secure your copy of the GQ Hype issue before it's gone! bit.ly/446pMqy

[@bobbydennis8333]

2023(Gregorian) “Respect and dignity.” Furthermore:

[@AA-ji2my]

Drake is going harm pharrel soon 😊

[@Iconiquemusique]

No

[@DippedInInk]

So happy Pharrell is in charge of fashion on this level. I knew he had that sense of style.

[@wavey_b0ne]

Why does that make you happy?

[@gibberishboner8776]

@@wavey_b0ne maybe he's the mom?🤣🤣🤣🤣

[@junyaiwase]

why not?@@wavey_b0ne

[@AlexisJones-cs1my]

I just love the fact that you can see how this is his lane as well as music but fashion is for everyone and he’s making it that way

[@ericbrady8965]

Didn't know "everyone" could afford louis Vuitton

[@stringer6435]

… love pharrell love LV but lets be real.. the prices are for the very few..

[@gibberishboner8776]

lol

[@aroc3462]

everyone you say .... aite

[@fiveduece52]

You don't have to be gangsta you don't have to be feminine to prove you aren't either this nygga got a grace Jones pearl head band and shades what female or dude is wearing this shyt

[@ebonydurham4859]

The red over coat is everythinggggg

[@tsuileon]

Could listen to Pharrell talk fashion all dayyyyy

[@majikdivaa6199]

SERIOUSLY????? HAH HAH

[@highoffdank]

mid

[@muzicmanc945]

I got Waterfront property in IDAHO if you want to buy it :)

[@asadpeterson]

I love Pharrell, his aura is dope and grateful we got this video. The world is defintely interested in his direction.

[@shortsbydawn]

Colorful Aura

[@HighSociety420]

Pharrell congratulations on your success and GQ one day will cross paths

[@T2MARA]

I'm loving all of the design elements on the orange speedy bag. The way there is an actual place for the lock, the buttery/slouchy leather. I don't generally like bright colors since I usually carry black bags but I would make an exception for this collection. I wish I could afford one. And I wish he had made a speedy with that Damoflauge print. That would be fire.

[@ajo510]

Pharrell a unrated legend

[@blindboydevita]

the camo jacket and the bag are sooo dope

[@ObservingtheMatrix]

Not gonna lie he fits really well with the brand!

[@777VIV]

Pharrell is a visionary. I love it

[@salahr34]

Lol

[@mrjellow]

Hahahaha, a visionary..lol..because he makes clothes with huge brand names on them? Hahahahaha

[@JordanFields-jm8hi]

Yup

[@Findnewvintage]

That camo design is amazing!

[@princemarkanthony500]

The LG design language isn’t similar to KANYE style anymore. Pharrell is the best candidate.

[@jaytrumpwins5739]

THAT RED TRENCH 😍🥰

[@antwanjones6048]

This collection is CRAZY

[@cameronanns4506]

Brothers design is flawless ❤

[@samanthab1923]

I’m digging the orange LV bag. Leather you say ❤

[@PEPSIMAX2013]

and watching rebel tv

[@mikem3789]

Pharrell meets LV, it’s a moment. His moment, their moment together. A fashion collaboration, having a moment. Fashion history. Part of the story. Butter leather bags pitch clutch, seems he is solid frontman for the company. 👏

[@jessiejoseph1093]

Yep!

[@pureounce.9184]

The trench coat is TUFF

[@wahoo4uva]

🎯🎯🎯🖤✨

[@ivainyamutsamba8540]

I APPRECITE THE GROWTH

[@creativeartbyluvensky]

Hat off Pharrell! Brilliant

[@jmeas978]

The New Speedy Orange Bag, and The Damoflauge Fit 🔥🔥🔥

[@Tsechen287]

Love this guy. Always sounds genuine.

[@novelaentertainment]

effortlessly natural given talent

[@nbudda708]

Lookin like he's about to jump into Minecraft with that camo joint 😂😂

[@juRa6077]

Luvluvluv them all❤

[@HighSociety420]

I can’t wait to rock Louis Vuitton one day without having to look at the price tag

[@dadabut]

Really interesting study of how luxury, premium and comfort converge.

[@fancypants5490]

Looks like a collab more than a cohesive collection

[@MisterFoxx]

Collections don’t really need to be cohesive

[@totallynorthofanywhere3910]

I feel like that’s why it’s special everything doesn’t have to match. Stand alone it’s all bad

[@Jordine_06]

Ur just a hater

[@123jbuster]

he said it was like a collaboration. it’s his first collect off the back of Virgil. it makes sense

[@akram9744]

Ain’t that bad for a first collection, especially for LV where collections mostly lack cohesion.

[@jlrochacollections]

Great video, always wonderful to see an artist in share their inspiration.

[@CVinyl]

That camo outfit is fly!!! LV

[@stephaniemadjide-nf7no]

Awesome,it's a best vintage, with some Sun glasses❤❤❤

[@cmac3764]

Just came to say, Pharrell is just casually still looking 24🙂💙

[@constantineandreu9377]

Dude is a Hype job literally.....👌

[@bitsmagtv]

Love Pharrell!!!!!

[@Commonsenseisntcommon666]

Leather for a bag. Innovative

[@btherose]

Looooooved seeing Vashtie during the throwback segment! 😍

[@BWILLVLOGS]

The pixel camo is 🔥🔥

[@zeynepturk7734]

that jacket looks like it belongs to minecraft

[@AutisticBarbie]

I loved his look with the murakami scarf. RIP Mr. Abloh

[@nathanielsimmons9276]

The camp jacket go hard

[@Ravensregen]

Pharrell working at Louis Vuitton something I dreamed of! Skateboard P! 🛹

[@Freemindz418]

I Love Love! Thank you ❤🕊

[@fi-train8961]

Pharrell has certainly elevated the brand. Appreciate his vision.

[@enzigenes]

Damo jacket is 🔥

[@ClaudioRodriguez-zc9wq]

Not feeling the glasses look like alien

[@vetcharamraju5826]

Rugby leather shirt 🔥🔥

[@winguthepingu]

That red trench is stunning ❤

[@Row_lee]

"Since V not around, the members have hung up the Louie they not even wearing that ishh"

[@MLove-777]

✨✨💛✨✨...I love it!!

[@obsidiawn2852]

I like how you can wear a lot of different styles and it fits with you very well. I really do like how sunglasses can be accessorized and it works well with your short hair look. With the collar on rugby long sleeves men’s tops it has a semi casual look already so it can easily be elevated into a fashionable expensive clothing wear.

[@sherrionjenkins6171]

Perfect fit for LV❤️

[@jameslyyouyoute1337]

I need those boots😍😍

[@badlefeu]

I'm so happy ❤❤
These outfit are just T O P

[@can_dougie7581]

One of the coolest guys🙏🏾

[@BoricuaGirl69]

Me going to the gas station or Whole Foods for milk in my LV outfit 😂

[@lightingnabottle6065]

"The meaning of luxury is convenience." I love that ! 👏👏👏❤️❤️❤️. I am so excited about his creative direction ! Virgil did SUCH AN AMAZING JOB ! He was such an incredible designer/architect. Pharrell vision, IS SO WONDERFULLY FREE spirited and EXCITING, They both tap into the way modern men view fashion and life . BRAVO PHARRELL !!!! Lots of love to you and your team!

[@user-jx5ms3kp4k]

Such a class act

[@byxavi8710]

that last line, the synonym to LUXURY should be CONVENIENT. felt that.

[@iamcaitlinn]

The Red Damier🔥🔥

[@SohoJoe202]

Super Dope!!!

[@treesun-ps3xr]

Love it!

[@ChickenKormagarlicnan]

Yikesss, red Damier jacket was on timing

[@y.preyer]

I like the orange bag.🤩 It looks as stunning as a juicy orange fruit 🍊

[@VeleVlogs]

I love Pharrell 🤍

[@liliannetteojen9339]

Me toooooo

[@prettyguh_mxni]

I aint gonna lie that is fiyyya!🔥🔥🎆🎆🚒🚒

[@MoneyOverFame]

I hope he drops those light blue Damier jeans he has on in this vid. Those joints are amazing.

[@henrygarcia9553]

Virgil would be shaking his head

[@mikegonzalez4814]

Those boots are so🔥

[@lvettesonai]

Everything is just 😍🔥 I'm in tears with pride for Pharrell. 👏🏾👏🏾

[@TheeStrawberryLee]

Will need a piece or 3 for sure!! 💚💚💚

[@teishahowlett6342]

Big LV fan here, the collection is Fire 🔥..I love how he explained everything as far as the smallest parts of the collection..

[@milospanic89]

Looks different ❤

[@akeemhill1864]

Excellent 💡🔥

[@nawshlovestodance]

His new position is well deserved

[@bonvivant6550]

Once in a lifetime

[@MonaLisa-sq4oz]

Omg The Red Trench I love trench coats the style you’ve created is amazing

[@judeobi242]

💯

[@joshuabellamy6355]

Inspiration

[@MeanLoveyoutuber]

Pharrell is so talented!’

[@Classykim_]

Love it

[@phuongnguyen-qw6gl]

Thanks ❤

[@sam30296]

He’s so dope

[@CutFromADifferentCloth7]

Explanation = He's a true artist and visionary

[@massimogiordano2778]

Nice modern trendy fashion ❤.

[@brandwest592]

Bruh that Damoflauge suit he had on too 🔥🔥🔥🔥

[@Shontise_Shonie]

🔥🔥🔥🔥🔥🔥🔥🔥🔥 OH BOY!

[@mr__OK]

“You can pay for school but you can’t buy class”

[@fcknhollywoodz]

Love that Leather Jacket Mr. Williams.

[@clif7450]

I can’t wait for the PW collection to come out

[@mr__OK]

Can u even afford it

[@B4bytoya]

@@mr__OKunnecessary

[@mintstreaks]

So fire 🔥

[@Unknown-xx9rb]

0:07 stay humble bro, not everyone know you

[@silverdove9911]

no fr.

[@vbm2119]

Pharrell's LV collection is extremely dope!

[@sharkcoolstyles]

Amazing outfits and transition you did coolest job., honestly you Styled it amazingly and sunglasses is so cool. Keep doing great things and stay safe have a wonderful day

[@mightylikealisa]

Please tell how I can get the VL turtle on Pharrell's belt loop !?!

[@PPCCO.]

dope.

[@playhardworkhard_spreadlove]

Pharrell holla at me. I need some dope eyewear on some modeling sh*t ❤👓 😎

[@VCVINCI]

I’m inspired this is legendary

[@mawfy4871]

pharell ❤

[@Maymaymayok]

Mouth fullbof gold😂😂😂. He is the golden boy!!😂😂😂😂