4 Service Design Techniques You Should Master
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- Опубликовано: 9 фев 2025
- If you want to master the craft of #ServiceDesign there are some techniques that you really should master. In this video you'll learn about 4 of them.
There is a lot of focus in service design on tools and methods but they are useless when you don't have the right technique.
The techniques that I discuss in this video are:
1. Interviewing
2. Workshop facilitation
3. Storytelling
4. Rapid prototyping
You'll learn why these four techniques are important and how they will help you to design better services. Regardless of the tools or methods you eventually decide to use.
Which technique would you have added to the list? Leave a comment down below 👇
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Notes for Self...
2:24 - Interviewing
Solid basis in doing qualitative research important to service design; uncover insights instead of just collecting data, learning how to listen & ask powerful questions aka Question Literacy.
3:10 - Creative Workshop Facilitation
Learning how to manage the energy flow in a session, how to engage, when to lead, create an inviting/safe space that offers freedom to discuss important topics & share ideas. It's NOT a business meeting, which is collaborative but tends to be performative instead of substantive. Seek sense-making, exploration, co-creation, etc. Host lots of workshops to master this.
4:32 - Storytelling
Both verbal & visual. Collaboration requires great communication. Study the Origins of Theatre, the Dramatic Arc, Hero's Journey, Anatomy of Story, etc. Learning how to hit beats & craft a story helps in creating a proposal, sharing research results, making a presentation or short movie so that you're telling the story of service design in an engaging & interesting way.
5:44 - Rapid Prototyping
Sets designers apart. Make intangible ideas --> tangible, whether it's a visual sketch, cardboard mockup, short movie. Get confortable with everything you create being a 1st shitty draft. Make things in order to think, rather than thinking what to make. Challenge yourself to bring a prototype to every meeting you attend to enhance this skill. No prototype, no meeting.
Hi Marc - you sing my song! So glad I found your show. I’ve been designing services, and redesigning processes, in higher ed for over 20 years and felt like something was missing. The principles in service design may be the missing link. To answer your question today - interviewing. It’s imperative to be able to get people to open up and share, minimize their feelings of threat and maximize getting to the heart and meat of the conversation. It’s a skill!
Welcome to our little community Tracy :) I know quite a few people who are practicing service design in the educational field so you're definitely not alone!
Totally agree on the interviewing skills, so few people have this skillset but can be a game changer to uncovering insights.
Hi Mark, thank’s for all your content and interviews. Keep going with this very good job
Thanks Carlos! Really happy to hear you're enjoying the Show. Be sure to spread the word so we can reach even more people :)
Thank you! Thats gives me confidence.
nederlander? really like this video.
I Agree with everything you tell us in your video, but unfortunately I can't find companies where these skills are value. What's your opinion?
I agree that it's not easy but there are more and more companies who do each and every day. Have a look at servicedesignjobs.com for instance.
Hi Mark; I love your videos. I have lead projects with all components using only Canva and word for my discovery sessions with stake holders. I wonder if you think there may be a another tool I need for a career as a service designer. I am thinking for customer journey mapping or service blue print. I am also confused if I need UX design software as I have seen some service design jobs asking for this background.
Hi Liz, I know many service design professionals who solely use sticky notes and sharpies :) If you need UX design software really depends on what you're trying to achieve.
What about prototype testing? This is an important part of design.
Great lesson. I have a question about having a prototype per meeting/workshop. What if the problem you're solving for is neither digital nor physical in nature, but a workflow between people? Can a flow chart then be considered a prototype? I don't like having maps as deliverables/prototypes but short of setting up a mock walkthrough which could be more involved than a simple prototype in a meeting.
Yes, I would consider that to be a prototype. Basically anything that helps you to test something can be a prototype.
Could you please link the episode you mention about Question Literacy [3:06]. Thanks
Sure, its the episode with Mary Alice Arthur - ruclips.net/video/eaTWrjX4bAo/видео.html
Are there any books or videos you would recommend on effective Story Telling?
Yes, check the interview with Annette Simmons (and her book) ruclips.net/video/EJGk3D4xRRs/видео.html
I’d love to take this course “Learn how to explain service design” but the sign in is not working
@gslapinsky send a message to marc@servicedesignshow.com and we'll fix that.
Great work! - A great technique for Interviewing for insights is GRAMS (RUclips/Google).
You wouldn't be shamelessly promoting your own product would you Gary #disclaimer ;)
@@Servicedesignshow Absolutely! Hopefully you find it completely relevant and worthwhile. #keepupthegreatwork!