How Virgil Abloh was So Successful

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  • Опубликовано: 5 ноя 2024

Комментарии • 163

  • @teigeo
    @teigeo 2 года назад +143

    Yo I just wanna say that this has honestly become one of my favourite channels over the last few weeks. Your perspective and style of delivering it is refreshing my man.
    One day I’d like to think we’ll have an in depth conversation about fashion, design and culture.
    Keep on keeping on.

    • @noahbarton2809
      @noahbarton2809 2 года назад

      agreed.

    • @fashionlover4
      @fashionlover4  2 года назад +8

      Thank you! I'm amazed by the support, send me a DM about whatever you want to chat about whenever, I'm always up for it.

    • @teigeo
      @teigeo 2 года назад

      @@fashionlover4 honestly I’m chuffed you’ve replied, I’ve DMd you on Instagram!

  • @Gashag5
    @Gashag5 2 года назад +143

    I agree that selling prints on cheap blanks and selling for hundreds of dollars is not the most ethical way to go with a brand but I think that what he was trying to do with it was done perfectly and worked really well. I also think you should’ve talked more about his shows at LV because his fashion shows are like no other and I think he was in the process of trying to recreate how runway shows are done, he was really innovative in that direction and that’s what I appreciate most about Virgil.

    • @levim.3505
      @levim.3505 2 года назад +7

      this. SS19 show will always be up there as one of my favorite fashion moments.

    • @understitchYT
      @understitchYT 2 года назад +3

      I think these clothes (the early streetwear pieces) were almost irrelevant as long as they learnt to market them, it was like a test, and damn did it work

    • @fashionlover4
      @fashionlover4  2 года назад +28

      I'm doing a part 2 where I talk about his LV shows so I will get to them next

    • @jacofbisher
      @jacofbisher 2 года назад +1

      I agree, his work doing stage design for Kanye really shined during his LV and Off-White shows

  • @josephnieto9335
    @josephnieto9335 2 года назад +70

    it’s crazy to me how much he was memed and hated on when he was alive but after death he is praised by pretty much everyone

    • @levim.3505
      @levim.3505 2 года назад +4

      Yeah, I've noticed that too. Hate to admit it, but I was one of them... Didn't really look beneath the surface of his work when he was still around and I deeply regret it

    • @danieladetona7717
      @danieladetona7717 2 года назад

      Wow

    • @fashionlover4
      @fashionlover4  2 года назад +17

      I feel like that's kind of common with death but is a bit superficial? However, I followed Virgil through his career but only after he died I really thought about what he meant to me and what I could learn from him. I think that's just what death does.

    • @morrisonjosh6855
      @morrisonjosh6855 2 года назад +6

      Unfortunately, "career progression" for most artists usually begins with their death. It's a recurrent historical flaw.

    • @justinhenryrebel
      @justinhenryrebel 2 года назад

      Ikr. It amazes me. I remember when been trill dropped when I was in nyc.

  • @shdw.cartier9955
    @shdw.cartier9955 2 года назад +74

    Virgil is really the only designer that made me believe I can do this shit too. His design language is not particularly visual but in thinking, and that was an eye opener for me. If Duchamp can put a urinal in an art museum and call it art. Virgil can use that frame of thinking and transfer it into a different medium and I think that’s what is so genius about him. He didn’t go and take a sink basin and called it art that would have been lazy. But that’s what this generation is doing. It’s not left field enough for it feel like a fresh narrative.
    You can’t stop people copying you unfortunately, it’s going to happen if the blueprint is laid out as crystal clear as he did. But I completely agree that it’s created a generation of lazy brand building. Too many people are using his design thinking, when the world needs a new design thought.
    Amazing video man really loving this Chanel.

    • @fashionlover4
      @fashionlover4  2 года назад +10

      And I think the amount of people like you and me that he inspired is his greatest achievement. Thanks for the love!

    • @youwomanyou
      @youwomanyou 2 года назад +8

      Ahhhh! I love this comment because YES. This is exactly what I feel when I think of his work. And within my own work in a different arts space I have really admired his kind of archival approach to his collections at LV. The clothes themselves not necessarily being “original” but pulling from and referencing long-standing traditions related to streetwear, as well as ancestral and cultural themes that have not been present or even acknowledged in the larger fashion houses until this more recent moments where he and his peers are leading creative direction (Matthew Williams, Kim Jones). The show notes were amazing and he very clearly showed us how he was the architect of his creations. And as you said, that we can do it too :)

  • @understitchYT
    @understitchYT 2 года назад +4

    I feel a bit for Kanye for discovering Virgil and then him to overtake so entirely, gwtting Kanye’s dream job. But for those with eyes it was always going to happen. Virgil seriously understood branding and marketing within the digital media, he knew exactly what to do to get people talking (whereas kanye was a bit more outspoken, even then, that made him look less calculates). Both Pyrex and Beentrill were HUGE in the streetwear scene because of the pricing and marketing, and here I think they learnt not to even try with quality because it didnt matter. He knew the fashion ‘elite’ wouldnt be as forgivign with quality tho and so adopted that concept as irony when matched with exceptionally high prices. Its genius, exceptional marketing. He learnt how to sell what he had instead of learning how to design what would sell

    • @fashionlover4
      @fashionlover4  2 года назад

      He definitely was a marketer before a designer it seems and I think him being one of the first and most successful to do it is pretty significant. Thanks for your input, I'm excited to watch your JW Anderson vid!

    • @understitchYT
      @understitchYT 2 года назад

      @@fashionlover4 Virgil gives me 2010s Tom Ford, they both did exactly the same thing, just for different media, you know?
      I'm happy to hear you're excited to watch, I respect your opinion, so to hear youre coming back means a lot, thank you

  • @davidpachecogarcia
    @davidpachecogarcia 2 года назад +15

    Coming from the same field as Virgil, architecture is all about designing every aspect of the built environment. So "setting the stage" is part of the overall design. Virgil is one of the people that has influenced me in drowning myself in the world of fashion due to our shared architecture education. A lot of what he did i can totally see from that architecture design lens and makes total sense to me. Anyways great insight!

    • @hankhillsnrrwurethra
      @hankhillsnrrwurethra Год назад +2

      This is an aspect I think about. Trained engineers have put a lot of thought into elegant design. Before Virgil picked up shears, he already knew more about design than a thousand kids combined who just want to slap some PS stuff together.

  • @DrewJoiner
    @DrewJoiner 2 года назад +4

    In my opinion this is one of the most accurate depictions of Virgil’s and Off white’s success. 👏 another great video

  • @JxninGxld
    @JxninGxld 2 года назад +42

    I think Virgil’s simplified ethos leans to more units sold but I don’t at all think that it’s “lazy design”. Design itself doesn’t have a rule book so saying things like Virgil brought exposure to “lazy” art is shallow. We could say the same for Keith Haring or Basquiat but something tells me you’d never say that….

    • @wizzyschannel2405
      @wizzyschannel2405 2 года назад +16

      This is a good take imo. For example, let's say Virgil *strictly, and only* operated by the 3% change rule. Have you ever tried to actually take a product, adjust it by only "3%" but still make it interesting and enticing? It's actually more difficult than you would and is an interesting design philosophy in itself. Finding what to change, and how to change it is actually quite interesting.

    • @zaxchannelproject
      @zaxchannelproject 2 года назад +3

      Perhaps not 'lazy', but certainly pushing derivative.

    • @fashionlover4
      @fashionlover4  2 года назад +5

      Of course, design is subjective, there's no rules it's just my thoughts. To me I find the nature of Virgil (and Haring's) work a bit lazy but that doesn't necessarily mean it's always going to be bad or good. I just found that it often was hit or miss for me and a bit repetitive. Again it's all just my opinion, I'm not claiming to know best.

    • @fashionlover4
      @fashionlover4  2 года назад +3

      @@wizzyschannel2405 I agree to an extent, but you could also go in the opposite direction and say that it isn't hard to do. In the end I found a lot of the products that Virgil designed that way to be very hit or miss and too derivative.

    • @wizzyschannel2405
      @wizzyschannel2405 2 года назад +6

      @@fashionlover4 fair enough, each to their own for sure. I definitely don’t think Virgil employed this “3%” rule at all times in his career , but I think The 10 were a perfect example of it… and personally I think it’s Genius. Virgil managed to take 10 classic Nike Silhouettes and tweak them more than Nike ever has in 30 years. And on top of them, while still being completely recognisable, they’re also changed enough that they’re engaging, especially when you look at the details - ie the deconstruction of the flaps, stitching, panels, the attention to detail in the smallest areas such as reverse perforated insoles, the intention and use of materials that “age” quickly.
      Personally I think The 10 is the epitome of effectively using “3% change” rule

  • @biascutfashion
    @biascutfashion 2 года назад +19

    First off, outstanding video. As for your takes on Virgil’s design process, I think a lot of his aesthetic can be traced to his influence from Marcel Duchamp. Just my interpretations based off the work Virgil had put out, but I believe a majority of his lure and model was this extremely unorthodox juxtaposition of “high” and “low”. “Luxury” and “trashy/cheap”. So, I suppose he consistently attempted to disrupt the space in some format by doing this. Definitely rubs people the wrong way and others resonate immensely with it. Either way, Virgil’s influence on our creative culture can’t be denied like you mentioned. Keep the good work 🤝

    • @fashionlover4
      @fashionlover4  2 года назад +1

      Thank you and you make a good point. I think in the end it really is up to personal preference. While I do see the point he was making and understand where he was coming from I felt a little let down by the actual products that he released and how he went about it. Thanks for your input!

  • @francescobarbante5438
    @francescobarbante5438 2 года назад +4

    I think that Virgil Abloh’s work is extremely compatible with the era we are living in, the capitalist one, and it’s stupid not to exploit it. What he made is comparable to what the brand and the corporation do. They all take a model or an influencer and they sponsor their product through them. This then allowed him to be able to create a smart and “easy” design (I would not use the word “lazy”), such as pyrex or the 2017 off-white hoodie and tee at the same level as some luxury brands. He did exactly what he said in the zoom calls, he worked on the room and then he put the clothes in the middle. As you said his latest works are surely better (more complex) than the earlier ones, but he had a whole team behind him. There is so many aspects within the video that it is impossible to cover them. Nice video.

    • @fashionlover4
      @fashionlover4  2 года назад +1

      Thanks for your insight and yea I've began to realise this from reading other comments. I guess I have a bigger problem with the system and Virgil was smart enough to exploit it however in turn also encourage it which is kind of inevitable? I guess I just want to see designers rebelling against it in a different way rather than indulging in it. And yea a lot of the topics I mentioned, I could go into much more detail about and it was a struggle to try to combine them cohesively. Glad you enjoyed it

    • @francescobarbante5438
      @francescobarbante5438 2 года назад

      @@fashionlover4 I hope that designers are gonna rebel against the system. But at the same time, I think that this generation of possible rebel designers is gonna sell more than actual designers that try to surf the system. We will see and maybe we should hope to be part of this.

  • @jacksonryan8745
    @jacksonryan8745 2 года назад +1

    Although I disagree with a lot of what was said in the video I can still appreciate how well made the video was and how much I learned from it. Please make more like this

  • @itskidstime1063
    @itskidstime1063 2 года назад +23

    great vid. i think the substance of his design WAS the shameless lack of substance of the individual pieces. when you think about it, it's kind of incredible how, through marketing & curation, he was able to decorate with the bare minimum, yet be so prolific. i think he was intentionally pushing hype to its extreme to show that design & fashion doesn't need to be at all visible to be meaningful- a less cynical way to say that fashion doesn't need to have essence to make tons of money. he played the game & broke it to reveal its flaws. good point about sustainability though. if he embodied the fashion industry and brought it to its extremes as a statement, still he did very little to find solutions to those kind of problems

    • @levim.3505
      @levim.3505 2 года назад +2

      "the substance of his design WAS the shameless lack of substance"
      You put that particularly well. It's so ironic and will be always be controversial for that particular reason, but I personally think it's genius.

    • @fashionlover4
      @fashionlover4  2 года назад +1

      Very well said and I agree although that is sort of the reason why I didn't enjoy his design a lot of the time but I do see the point that he was making.

    • @itskidstime1063
      @itskidstime1063 2 года назад +2

      @@fashionlover4 yeah, it's sort of like trying to enjoy a single one of warhol's campbells soup screenprints on its own aesthetic merit. it was more about how it was made

  • @mattmcjagger2582
    @mattmcjagger2582 2 года назад +6

    What made Virgil unique was his social circle literally all of the streetwear culture and rappers in the beginning like A$AP Rocky, Kanye, Ian Connor, Bloody Osiris, Bella Hadid, A$AP Bari, Tremaine Emory/ Heron, NYC Skaters, etc was at his disposal.

  • @user-fi7up4bw6u
    @user-fi7up4bw6u 2 года назад +4

    Love all your insights, as a young designer I really appreciate multiple angles of things that inspire me.

    • @fashionlover4
      @fashionlover4  2 года назад +1

      Glad that I could offer a new perspective!

  • @DavidMoreira4
    @DavidMoreira4 2 года назад +2

    man, i follow your channel for like 2 weeks now, and i love it, finally some new fashion content in this platform, keep the amazing work

    • @fashionlover4
      @fashionlover4  2 года назад +1

      Thanks so much, I'm glad people are enjoying it!

  • @luckyblue3501
    @luckyblue3501 Год назад +2

    I truly have never cared for Virgil. I still don’t after his death and I still consider what he did to be part of “in the right place and right time” kind of thing. He wasn’t a designer per say. He was a glorified stylist. He styled things. He didn’t design.

  • @nimigeorge8089
    @nimigeorge8089 2 года назад +1

    0:31 as Virgil said in one of his presentations "finesse" 😂😂😂

  • @domlen
    @domlen Год назад

    Hey! I'm new to your channel and an instant fan (and subscriber). Your Balenciaga “controversy” video was the first I came across, which brought me to your channel. Great stuff!
    What you are sharing here is of course a valid opinion and I can follow your point of view, even if I don’t share all of it. Though I personally think you are missing two essential things in your analysis and critic:
    1. Streetwear and Virgil have their roots in Hip Hop culture. Sampling and remixing are a big part in this culture, and it is what Virgil has been doing in his work.
    2. I’m also very much annoyed that Streetwear equals “yet another printed hoodie”, BUT it’s just THE standard piece of streetwear. And every style has their standard piece. Just think about a formal shirt for man - many brands release the same classic cut year after year, just changing from stripes, to color, to color bocks, to blank, back to stripes again and so on. And like with formal shirts I also like to have a variety of hoodies. Tho I’m with you that I think for a FASHION Brand, it takes more than just printed hoodies and t-shirts and I would love to see actually more fashion and not yet the next hoodie drop (and still I’m buying it 😉 )

  • @nomads4286
    @nomads4286 2 года назад +1

    Somebody finally spoke how I’ve been feeling about these af1 and dunks reps🙌🏾🙌🏾🙌🏾

  • @mateobonny7620
    @mateobonny7620 2 года назад

    Your view on eveything is so good, love the content man keep it up

  • @ccchase420
    @ccchase420 2 года назад +1

    if this isn't even semi-scripted, your editing really makes you the most consise and eloquent person ever. i think i'd be happy listening to you compare something as mundane as TV dinner options. stay up!

    • @fashionlover4
      @fashionlover4  2 года назад +3

      Thank you! it is semi-scripted otherwise I wouldn't sound so concise and eloquent lol

  • @stuffysquare9966
    @stuffysquare9966 2 года назад

    I agree with the design, good video. Time to binge your channel.

  • @mikolaj7686
    @mikolaj7686 2 года назад

    I love the style of these videos, it seems so effortless and honest. Keep up the work!

  • @Blackjeans6002
    @Blackjeans6002 2 года назад +1

    Lower the volume on the meme or sound effects they over power your voice and I have to lower then increase the volume after each one
    Love the videos btw

  • @EinYTKanal
    @EinYTKanal 2 года назад +1

    Just discovered your channel: I really like your videos. Very thoughtful and interesting. If you would make a podcast, I would also listen to that :)
    Keep doing the great work!

  • @metro3ds35
    @metro3ds35 2 года назад +1

    "Fashion is funny because people always love to use extreme language and be judgmental". How can you say that and proceed to state that his Nike footwear collaborations are lazy designs that aren't thought provoking? The Ten Collection that he curated highlighted design themes that he coined "Revealing" and "Ghosting"- 5 of the silhouettes are deconstructed to reveal internal components of the sneaker ("Revealing") and the other 5 utilized primarily translucent materials to imitate the likeliness of spirits ("Ghosting"). Dismissing an aesthetic as lazy before you fully understand it is a dangerous perspective towards fashion and art in general. I can definitely agree with you on your take about Been Trill though.

    • @fashionlover4
      @fashionlover4  2 года назад +3

      I wanted to keep the video concise so I can't go into and explain all of my thought processes. And obviously this is all my subjective opinion and I really don't try to make concrete initial judgements as I agree that it's very dismissive. To explain my thought process, deconstruction as a general idea isn't as interesting to me as it once was when someone like Margiela sort of coined it.
      I don't think that Virgil's deconstruction of the Nike shoes were the most impressive or how I personally enjoy to see deconstruction done. I'm personally not a fan of his use of quotes, I get the ironic point to them but it doesn't evoke anything within me. I do think it was a novel design aspect when he first used his quotes and actually when his shoes came out, I also enjoyed them from the perspective of someone who didn't know that much about fashion history. I'm not trying to be demeaning to the people that do like them, they're just not as impressive to me anymore.
      I don't really see much significance in the ghosting idea for the other 5 however I do think that they were executed better. In hindsight I think that calling the design lazy was lazy on my part. I've only really started making longform RUclips videos and speaking publicly about my thoughts but I have to learn somehow right. Regardless thanks for the feedback!

  • @Devananta-Rafiq
    @Devananta-Rafiq 2 года назад

    Virgil design approach is easy to understand and to decipher which makes him accessable in a way. Not highly conceptual in the forms of deconstruction in line with the language of Margiela and Rei, but thought provoking enough. He mostly exploring the space between: the offwhite of black and white, the high and low of streetwear, the fine art and found graphic (like industrial design graphic in OW), the inside and outside of shoe, the purist vs tourist, the fake and the real (in LV AF1), etc.

  • @benjimarshallbra
    @benjimarshallbra 2 года назад +1

    The off white Jordan 5 is probably the best Reimagined product that he did. He changed completely. He made a normally bulky sneaker into a slim model that fits pants perfectly. The material change made the shoe into a more durable shoe and modern take on the normal leather.

    • @zzirfamo24
      @zzirfamo24 Год назад

      They are still bulky and the material he used was ugly. I think it’s one of the worst

  • @silasditzer
    @silasditzer 2 года назад

    that early edit hit a special place in my heart

  • @MXSabol
    @MXSabol 2 года назад +4

    What I learned from Virgil is how big of a nightmare starting your own brand is in a world that is Post Streetwear (but I’m still working on it), that being said great video, can’t wait for the next one.

    • @user-xn7vy9lt6c
      @user-xn7vy9lt6c 2 года назад +2

      It´s so ass, creating a brand by itself it´s very frustrating and stressful, on top of that you have a million streetwear startups creating the same god damn product inflating the market.

    • @alexanderzierhut9201
      @alexanderzierhut9201 2 года назад

      at his time it was Hard af aswell to do his shit. Infrastructure to easily start brands these days is mostly due to him.

    • @wama2002
      @wama2002 Год назад

      @@user-xn7vy9lt6c I can understand the frustration, but wouldn’t this enforce unique ideas to thrive? And isn’t this a good thing?

    • @user-xn7vy9lt6c
      @user-xn7vy9lt6c Год назад

      @@wama2002 It depends, because even if you have an original idea, it doesn´t mean ppl are going to like it, most people just want to wear what´s trending, but I see where you coming from, there´s truth to that.

  • @highlyimpossible7304
    @highlyimpossible7304 2 года назад

    always has one of the most interesting perspectives and respectful , W mans

  • @forcastfascistfuture
    @forcastfascistfuture 2 года назад +2

    These are fair criticisms but I feel like that's kinda the genius of Virgil. Like, to come from being an outsider to work out a way into the fashion industry in such a "pisstake" kinda way is pretty based. He worked out that the whole thing was a bit of a popularity contest and beat them at their own game, so to speak.

  • @finnharney3687
    @finnharney3687 2 года назад +1

    I think that Virgil’s art wasn’t based on the final product, but the process of making it and the experience surrounding the product

  • @ramenisbombman
    @ramenisbombman 2 года назад +2

    I have vast respect Virgil. But I honestly have never seen something by him I enjoy (that I'm aware of at least) and thats not me dogging on him I just don't find it fashionable on myself or for myself

    • @roryalexanderm
      @roryalexanderm 2 года назад +2

      i think his clothes works best in the wider context of a fashion show, his LV stuff im thinking of anyways

  • @pseudo148
    @pseudo148 2 года назад

    Finally gifted tailor has uploaded

  • @HYPRdream
    @HYPRdream 2 года назад

    This is my favorite channel.. I’ve never said that before

  • @stainuponmypreme2001
    @stainuponmypreme2001 2 года назад

    amazing video man, keep doing the same (you dont talk too fast u good)

  • @mindcntrl
    @mindcntrl 2 года назад

    I love virgil for the fact that he made fashion and starting your own brand easily acesinle say what u want about him but he's the reason most young ppl even care about or are into fashion. I'd love to be able to hoprfully do cut and sew peices one day but for now my man form of expression is the fun medium of streetwear

  • @LakeKyle_
    @LakeKyle_ Год назад

    Original pyrex t-shirts were under $100 . It wasnt until the second campaign with the graffiti where the prices went up . Rsvp gallery was a tool that helped push the early designs

  • @joaomiguel178
    @joaomiguel178 2 года назад

    the classic queshua polo lmaooooooooooooooooooooo

  • @ntsakomathebula4840
    @ntsakomathebula4840 2 года назад +1

    I think all art can be objectively critiqued, post modernism can hide the fact that art has been on a steady decline. Di Vinci was a master of his many crafts that's why we still see his work today, I don't know if Virgils work will translate in the future, but his influence will.

    • @teigeo
      @teigeo 2 года назад +2

      You raise a very interesting point .. at the risk of sounding pretentious I think Virgil (similarly to someone like Warhol) almost became like a ‘performance artist’ as their career progressed? Like whether that was his intention or not isn’t clear but like there’s almost an Oscar Wilde quality to him that him as a character seems to fascinate/inspire/interest people as much if not more than his work? Just my thoughts on it.

    • @fashionlover4
      @fashionlover4  2 года назад +2

      I think we are definitely missing Da Vincis in today's world and I've come to resent postmodernism for that reason. Saying that I still think that artists like Virgil should be able to exist alongside the Da Vinci's.

    • @ntsakomathebula4840
      @ntsakomathebula4840 2 года назад

      @@fashionlover4 he's legacy as "Artist" is cemented, but his work itself, won't become synonymous with fashion/art, maybe a movement within Fashion/art.
      Da Vinci was part of the renaissance movement, yet his work extends itself to the broader definition of art. The reason I specifically used Da Vinci is because he was a jack of all trades, mastered them all, and displayed today. Virgil never displayed mastery in his art, fashion, architecture, dj-ing, but definitely mastered his marketing and Ted talks. I wish personally I could point to a work of art, other than an off-white Hoodie or Nike shoe and say "that's Virgil amazing", but I probably will point to an up and coming Virgil understudy who will do bits in the art world no doubt.

  • @yamean8102
    @yamean8102 2 года назад +1

    Common fashionlover 4 W

  • @shshshebl
    @shshshebl 2 года назад

    finally was waiting for this

  • @sp_ce2737
    @sp_ce2737 2 года назад +1

    For your collab-culture video: What is your opinion on Nike collabs with designers in general? Ofc there are bad ones like off white who have the problems of a 'nike-like' production AND uninspired design but what about sacai or A cold wall?(not the AF1, I mean the other ones like the vomero 5s) With what they want to make theyre kind of forced to go down that road.

  • @SCHOOLBOYQUAN
    @SCHOOLBOYQUAN 2 года назад

    I think simple isn’t lazy, design is subjective. But i understood what you were saying tho, keep working bro! You should talk about Kerby jean Raymond with pyer moss!

    • @fashionlover4
      @fashionlover4  2 года назад +1

      I meant it from my perspective, I'm never talking objectively although looking back lazy may have been too harsh. Thanks for the support!

  • @glorixx5974
    @glorixx5974 2 года назад

    Keep up the content, awesome job!

  • @jacobmarceau2721
    @jacobmarceau2721 Год назад

    In my opinion, Virgil Abloh is brilliant at marketing, I'd go as far as calling him a marketing genius, but nothing further.

  • @iffymist7564
    @iffymist7564 Год назад +1

    Virgil did nothing and y’all just overthink his simple “art”

    • @zachariah7114
      @zachariah7114 5 месяцев назад

      Okay Brandy…. Go uh… sit on a tuffet

  • @jackwiese2746
    @jackwiese2746 2 года назад +4

    Great video. One thing I would like to say is that I don’t think small brands using existing silhouettes and adding a new graphic - or changing an existing one slightly such as the swoosh of a dunk - is an active act of lazy design but more of a subconscious expression of the zeitgeist through design. We are living in such a commodified society where big brands are so rampant and their products and silhouettes so ingrained in our minds that they can effect the way people design. The only defense against this is being privy to a countless number of brands and silhouettes and keeping a dandified distance from the popular crowd - as most fashion purists do. Designs, in my experience, are a direct result of our aesthetic experience and knowledge. The owners and designers of these streetwear brands are often fully ingratiated in the popular crowd - fully participating in contemporary culture such as collecting sneakers - and as a result in the spontaneous nature of design are more likely to reference and perhaps outright use those silhouettes and designs which are so ingratiated in all our minds, but especially theirs. I am a freelance fashion designer and work with many brands that do this so this “issue” of “lazy design” is very close to me. Personally, I believe the stigma against streetwear brands that do this has something to do with underlying class and intellectual barriers. It comes down to accessibility and familiarity. What’s more accessible for the average more broke than rich teenager, screen printing a blank hoodie, or a fully cut and sewn garment no one has ever seen before? Obviously the former. Creating ONE sample of a fully cut and sewn garment can cost thousands. Not only is there a fiscal barrier, but an intellectual one too. These brand owners and streetwear designers aren’t less intelligent by any means, but often times they haven’t exposed been exposed to as wide as a swath of broad fashion knowledge - that would be deemed necessary for “good design” at least by fashion purists. Designs are a derivative of mental images and inspirations. Their idols are Michael Jordan, Virgil Abloh, Takashi Murakami, etc not Rei Kawakubo, Issey Miyake, or Craig Green. As a result, their designs rely much more so on the graphic side and they merely require a familiar and accessible canvas upon which to rest their expressions and thoughts. I myself have designed a few shoes and I am getting better but I still find it a little difficult to design shoes devoid of any references to Nike or Adidas shoes. Their silhouettes and characteristics are still much ingrained in my mind despite undergoing a serious self inspired personal aesthetic exploration two years ago now. It pains me to see the auspices of design and its parameters used as tools of classism which many don’t do intentionally but it is an issue I see seldom discussed and I will likely make a video on it one day. Virgil did get some provoking going on the broad topic but it was associated with a commodified collection so it doubtfully garnered any meanwhile dialogue. Fashion purists vs. small streetwear brands is just the newest battlefield upon which this unspoken battle is waged. It is also my opinion that hardcore fashion enthusiasts - not saying you - have a subconscious fear of losing their individuality from the democratization of fashion and in particular the ever growing popularity of what some would consider for lack of better words “archive” designers. Everyone is getting Rick Owens and other such designers so hardcore fashion enthusiasts who have coveted these designers for ages are subconsciously panicking about the new guard and in an effort to preserve their seemingly secure position - as their self-perception and confidence is directly related in part to their relationships with these brands especially in the fact that they aren’t “mainstream” as to preserve a thin veneer of individuality - they retreat to the fact they have “superior knowledge” and “taste” to the new guard and attack that new guard in any way they can as a coping mechanism. In a broad sense, this may be making fun of the way someone puts designers pieces together, saying someone has bad taste, etc. In a specifically brand owning and designer sense, fashionably and aesthetically design forward individuals with relative experience - most often fashion design students and fashion connoisseurs - with criticize novice designers and often streetwear brand owners on using existing silhouettes merely as a canvas for their graphics. I am not saying streetwear brands are invincible to bad design, but there is more at play than just “lazy design” is at play - subconsciously speaking. Why they design the way they do is more of an expression of their zeitgeist and aesthetic experiences. Many designs I see make me wince but instead of making fun of these designers I try my best to encourage them and give them honest feedback because I am secure in myself. Everyone starts somewhere. I encourage anyone reading this to do the same. If everyone had the same design sensibilities and aesthetic experiences and proclivities as you, life would boring as fuck. Encourage and empower others, we’ve got enough bastards in this world. Design, art, and fashion don’t have to be so elitist and classist. Giving accessibility to these young - often not classically trained such as myself - designers is the core directive of my fashion design agency. I want to allow these brands to have access to resources and someone with the technical knowledge that they lack so they can get inspired by new possibilities. Put an embryo of an idea in someone’s mind that relates to what they have created instead of cheaply dissing them. This isn’t a direct response to the points made in the video per say but more of a related discussion.

    • @jackwiese2746
      @jackwiese2746 2 года назад +1

      Virgil is certainly to most famously designer to do this - usually subconscious - zeitgeist expression consciously through design with his 3% rule which is what makes him so prolific. He was and in many ways still is the perfect indicator of the zeitgeist as an individual considering our society commodified to the point of ridiculousness: brands that should never collab, design template repetition, etc. Him being an outsider was refreshing. Long live Virgil.

    • @jackwiese2746
      @jackwiese2746 2 года назад

      Virgil is certainly to most famously designer to do this - usually subconscious - zeitgeist expression consciously through design with his 3% rule which is what makes him so prolific. He was and in many ways still is the perfect indicator of the zeitgeist as an individual considering our society commodified to the point of ridiculousness: brands that should never collab, design template repetition, etc. Him being an outsider was refreshing. Long live Virgil.

    • @karigrandii
      @karigrandii 2 года назад +2

      Bro why you defending screenprinting tees and doing fake jordans so bad lmao calm down no need for an essay

    • @itskidstime1063
      @itskidstime1063 2 года назад +1

      @@jackwiese2746 well said

    • @jackwiese2746
      @jackwiese2746 2 года назад

      @@karigrandii you misunderstand my intentions. Quite frankly streetwear is not too much my style. I am not defending screen printing tees and fake Jordan’s in themselves, I am going beyond that and trying to highlight why they design the way they do and why the hatred against them is concerning with its classist and elitist undertones. The have vs have nots in art, design, and fashion is as old as time. Basement screen printers vs fashion purists and archivists is just the latest battle in fashion and fashion design. What separates the have nots and the haves - in this scenario - is knowledge they believe to be more aesthetically relevant. My favorite example in art history is the de Stijl art movements’ and other turn of the century’s’ art movements rejection of the proper historical art canon and establishment. You clearly align yourself with the haves. There is nothing wrong with finding these designs ugly because well, they often are. But it is also important to understand the deeper reasons as to why we find these things unappealing and why others design the way they do because they can have deep implications.

  • @greenstreetmusic4683
    @greenstreetmusic4683 Год назад

    I have very scuffed feet after an accident and operation on my feet! And these "new" Off-White shoes that they do themselves are a true game changer for me and I will be forever grateful.
    They make their own comfortable form and are made for wide feet and dont have the usual tight off in the middle for me. I tried over 10 brands of shoes and nothing has ever fitted me correctly.
    This is also kind of innovation for me. :)

  • @Johnny-pm6up
    @Johnny-pm6up 2 года назад

    You are the best, more videos like this pls🙏🔥

  • @scum3757
    @scum3757 2 года назад +3

    Your videos just hit diff bro, need more irreverent but thoughtful fashion content

  • @stuffysquare9966
    @stuffysquare9966 2 года назад

    Long love Virgil

  • @charlessarsfield2816
    @charlessarsfield2816 2 года назад

    Editing went dummy

  • @chiefhussam
    @chiefhussam 2 года назад

    upload more !! your videos are awesome

    • @fashionlover4
      @fashionlover4  2 года назад +3

      I'm trying to do once a week, I fell behind this week but I'm back!

    • @chiefhussam
      @chiefhussam 2 года назад

      @@fashionlover4 YEEEE

  • @Lordlasagnaa
    @Lordlasagnaa 2 года назад

    Another great video

  • @williamfrimpong137
    @williamfrimpong137 Год назад

    In retrospect virgil was perfect for louis vuitton, lmao

  • @tengoodquestions
    @tengoodquestions 2 года назад

    Also I thought that was you on the runway at 11:52 😂

  • @orangy8549
    @orangy8549 2 года назад +1

    what’s the instrumental at the end?

  • @icaprone1
    @icaprone1 Год назад

    when your mo is pr there are no "altruistic" acts

  • @coner3232
    @coner3232 2 года назад

    Great vid

  • @bingflosby
    @bingflosby Год назад

    I was to poor as a kid to care about fashion but I always tried and would learn that ross dress for less would be my best friend lol I am more into fashion now but because I have multiple sclerosis it’s still from afar when I was 19 I was able to act on a xfiles episode (post modern Prometheus)(izzy berkowitz) I actually spent ten thousand dollars on karl kani clothing and other cool stuff like military fatigues lol anyway don’t know if I even just said anything besides rambling lol/hug subbed and liked video

  • @sayf6324
    @sayf6324 2 года назад

    irrelevant question bu what was the song at the end of the vid? been searching for ages trying to find it now. the one at 16:00

    • @fashionlover4
      @fashionlover4  2 года назад

      It was just the song at the end of the Harvard Lecture, if it's not listed in their description then I'm not sure, sorry. Let me know if you find it, I quite like it too.

  • @CIP3RM
    @CIP3RM Год назад

    Anyone know the name of the song at the end of the video?

  • @user-qv4cr5bj2f
    @user-qv4cr5bj2f 2 года назад

    great video

  • @cassidycastleberry6936
    @cassidycastleberry6936 8 месяцев назад

    He was being sued by pyrex company. Had to stop production

  • @Shaab990
    @Shaab990 2 года назад

    Love your videos man. Do you think you will do a video on Yohji Yamamoto in the coming future?

    • @fashionlover4
      @fashionlover4  2 года назад

      Definitely down the line, but not on my list at the moment! I'm thinking of doing CDG sooner

    • @Shaab990
      @Shaab990 2 года назад

      @@fashionlover4 both classics

  • @Whatever-u5w
    @Whatever-u5w 6 месяцев назад

    For the love of god, stop hating on the guy..
    You're acting as if he's supposed to reinvent the wheel and make a w-shirts instead of t-shirts.. like a shirt with 2 head slots to help the wearer find a hole to stick his head out easier.
    The basis for clothes is the same, but you're faulting him for not changing the status quo - making a 3 sleeved pants when people have 2 legs.. You cant innovate practicality - the clothes serve their functional purpose, the only difference is presentation and design.. Stop overcomplicating it.

  • @P.Aether
    @P.Aether 2 года назад +1

    Those who can, do; Those who can't, teach.
    Those who can, teach; Those who can't, learn.
    Those who can, learn; Those who can't, criticize.
    Those who can, criticize; Those who can't, subscribe

    • @fashionlover4
      @fashionlover4  2 года назад +1

      Nice one, If I had to critique it tho, it's a bit long and confusing

  • @MiloGDJextraordinaire
    @MiloGDJextraordinaire 2 года назад

    Ur Eastern European?! I thought you were northern Irish lol

  • @abdallahebbo
    @abdallahebbo 2 года назад

    I think the reason he said off-white is meant to inspire you is because he wasn't a gate keeper. He might be the first head designer of a fashion house who makes expensive clothes but was also relatable to normal kids either through Dj'ing, skating or lectures. which means there were a lot of people who weren't able to buy his products regardless of what he meant to them. off-white isn't targeted to people can't afford it but it can inspire you to create something within your reach and through him, the gates are opened. Obviously that worked as you see Virgil influenced creatives everywhere.

  • @tobeydior1897
    @tobeydior1897 2 года назад

    U kinda look like bob Dylan (non derogatory) anyways great video 🔥

    • @fashionlover4
      @fashionlover4  2 года назад

      Lol thanks I've got that before but I don't know..

  • @lilclout9798
    @lilclout9798 2 года назад

    Bob dylan

  • @tengoodquestions
    @tengoodquestions 2 года назад

    You dont talk too fast

  • @bizarro20daves
    @bizarro20daves Год назад

    I always found him to be so overrated and never really dug what he made but i like hearing him speak and watching him teach people

  • @novelenterprise
    @novelenterprise 2 года назад +1

    If u can put a shark in formaldehyde and call it art you cant be that upset at Virgil lol

  • @writerkraft3407
    @writerkraft3407 2 года назад

    Do a video about kidsuper

    • @fashionlover4
      @fashionlover4  2 года назад

      Understitch did a good video on kidsuper recently, maybe in future when I familiarise myself more with the brand!

  • @metaworldpizza
    @metaworldpizza 2 года назад

    💫💫💫

  • @luthomvoko5670
    @luthomvoko5670 2 года назад +2

    Look at his Louis Vuitton shows mayne you spoke about them for 5 seconds and didn’t analyse the change in the level of his design😐come on mayne I think you had great points at criticising his early works and collabs but you didn’t even go into his actual design at a high luxury brand 😭come on mayne. His street wear brands are exactly that, street wear 😭 how are you analysing the design of his streetwear more in depth(so you can pick it apart and criticise) but not his luxury work which was actually good and I don’t feel you touched on it enough

    • @fashionlover4
      @fashionlover4  2 года назад +4

      This is a part 1, I said at the end I'm making a second part on his lv work

    • @luthomvoko5670
      @luthomvoko5670 2 года назад

      @@fashionlover4 thank you so much cause I’m excited to hear that ❤️

  • @vinceswen
    @vinceswen 7 месяцев назад

    L take

  • @yeungeddie
    @yeungeddie Год назад

    Yooo

  • @heathermurphy1556
    @heathermurphy1556 Год назад

    I would actually wear Virgil… Even the greats you shared look creative but completely out of touch to lifestyle…or reality lol

  • @pelle...
    @pelle... 2 года назад

    Interacting video

  • @aiwo42
    @aiwo42 2 года назад +2

    fashionlover4 is fashion karl marx

  • @nxthxniel8068
    @nxthxniel8068 2 года назад +1

    i like the way you think fashionlover4

  • @Annq974
    @Annq974 2 года назад

    fashionlover4