You got to hand it to this guy. He is advertising his product, showing the complexity and detail put into making it, educating on how to find a fake, insulting forgers and daring forgers to copy his design all at the same time... thats pretty freakin clever.
Dave here. Thank you for the kind words. It took a lot of thinking on this to figure it out. I was wanting to tell on the knocker offers and also wanted to highlight the details that go into quality that most people would never know. Seemed to be the perfect mix
I have absolutely no need for one of these bags, but I absolutely want to buy one now because this man is hilarious, and is very clever on his sneaky way of showing off how well-made his product is.
i LOVE THIS! It goes to show just how much you trust your process. You make it very clear to your customers that you're building a quality product, taking zero shortcuts. Over-engineered and robust. Just made an order, thank you Dave!
There is so much sass in this video. I love it. And as a leathersmith, it was great to get a look at how the Saddleback bags are made, and I picked up some good tips. I'm making a similar briefcase for my dad, but I'm not planning on taking the shortcuts!
I'm a leather worker too, but I just make bags for myself and my wife. It seems we have similarly exacting quality standards. I'm into my latest leather backpack for a little over 40 hours. Every hole I punch myself and every stitch I sew by hand with two needles. Quality like ours is truly something worth the investment. I'll be taking my pack to Nepal next year. It's a bag I plan to give to a child my wife and I haven't had yet. I've looked through so many of your photos and videos for inspiration and tips. Not to cut corners, but to find great design tips. You really do set the bar properly high for quality. Well done!
I came across this video while researching different leather qualities in regards to shoe manufacturing. It convinced me to buy some belts from Saddleback, and now I own a tobacco brown 4-stitch and a chestnut tow-belt. The customer service rep on the phone mentioned this would be the last belt I ever purchase, to which I replied, "well I doubt it, I still have to buy a dark brown and black one." Super happy with the quality and they look good with a pair of slacks or jeans.
Oh my LORD!! Award of the Year to the Marketing Campaigner for this video. I have always loved your videos Dave and your sort of no-frills, take-it-or-leave-it ho-hum approach to each presentation but this one...this my friend takes the cake. This video is absolutely ingenious. Love your swag and love you...keep 'em coming my Christian brother. I am still cracking up while typing this. "You can even nickel plate your crackpipe." and "you will end up saving more money than you will ever make from those gold fillings and the jewelry you get from digging up those graves." Priceless!
This is the most brilliantly beautiful, passive aggressive addressing of a knock off product I have ever seen! Well done! It is great how you show off the details of the actual bag while tearing apart the short cuts these guys are taking!
I have never posted a comment on RUclips before seeing this video. I absolutely love your approach to dealing with people knocking off your work by calling out what goes into making an expensive designer bag. I have tried explaining this to people before but this video is perfect. From now on, I will just refer people to this video.
I'm a British leather hobbyist and this film is awesome to watch. Well done on producing a superb looking lifelong quality product in an age of plastic Chinese tat guys. Would love to spend a day watching you make one but sadly live 6000 miles away.
Dave here. Thank you for that. Actually, we were just trying to educate folks. Figured we'd get at least 12,000 views. Didn't know it would go crazy like it did. We sure had a good time making it.
As someone just scratching the surface of leatherwork, I found your video both amusing and helpful at the same time. I like the very tongue-in-cheek comments that go with everything. The people that want to pay extra for the quality will always pay that bit more than people that want something that looks nice but won't last the distance.
Ok, so I happened upon your video. I have never heard of your company or seen any of your products or any of it's knock off's. This video has prompted me to buy something from you SIMPLY due to your sense of humor! That was fantastic!
Saddleback Leather Dave, I am flattered...now I just have to shop your site for something I can afford without the wife shooting me in the face...Being a woodworker, I appreciate what you do! Happy new year!!
Josh Herzberger Yup, I have been researching what goes into leather products because I'm buying loafers and wanted to get a decent pair. I came across this video because of a recommendation to learn about leather manufacturing from it, and now I'm planning to buy a messenger bag from them because I really liked this video!
I just bought a “doctors” bag (who has time for that much school?). Got to love this video and the guys attitude. It’s done in such a unique way to see every bit of care and money into these. Yes you need to make a profit, that’s a business, but you got to invest in quality. Society has ditched quality for that 6-month longevity. I want to own this 20-years from now. Now I’ve got the wallets, bags, I really just want to keep buying stuff from this guy. Maybe I’ll enter a contest. I never grew up around leather, but now that I have it, it’s incredible.
I saw a guy on Reddit who built his own bag based on this video for inspiration. Said the time it took to make it perfect was not worth it. Just ordered a bag from your website and I'm really excited to see it!
I really love this reaction to a knockoff of your high-end product. Well handled; the snark is spread thinly enough over a genuinely interesting How It's Made kinda vibe that it doesn't come off as overly frustrated or bitter, which it easily could. I may never own a Saddleback Leather bag (too heavy for my screwed-up shoulders) but I totally respect this brand and its integrity.
Just got yourself a repeat customer.. Got my girlfriend a saddleback briefcase, somehow managed to get jealous of my own gift and bought myself one too!
When we go into business making things we love, the last thing we(i)think of is that people will steal your designs and pass them off as their own. I make kites. Once in Columbia, years ago, I was explaining to a flier that my kites fly a bit different from the current market batch. The flier told me, 'oh, we all learned to fly on Jordan's.......' Strange, I thought, I've only ever sold one to one Columbian. . . . Turned out, the flier was right. He'd copied them right down to the signature. Had him a great little business. So, yes, it's not.
This video was ingenious. I love the deadpan and the occasional polite snark, all the while showing off how high quality Saddleback is. I love high quality craftsmanship. Laughed when he kicked the chair and chuckled at "Bring your Kids to work day". Though now, I can improve cosplay pouch I made thee years ago, now I know why its so flimsy.
I purchased one of these when Dave was just starting out selling these on eBay. I remember looking for a bag and coming across his auction for the coolest briefcase. I read in the auction about his story and the quality of his bags and the passion he had and I had to have it. He was great at sharing his passion then and hes only gotten better. You won't find a longer lasting bag.
Saw this video a few months ago on Reddit. Ever since then I've wanted one. This past week my laptop bag broke giving me the perfect excuse to buy a good quality replacement. Order is placed, I'm looking forward to looking that much more respectable :)
Thanks So Much! I made almost four million dollars last year! Just following your instructions in India! The bags are beautiful. You are so thoughtful! Thank you, thank you, thank you!
I just bought my husband a wallet from this company, not 10 minutes ago and I feel 1000X better (I already felt great) about my purchase. I happened upon this company cruising for an anniversary present for my 3rd anniversary (we like the traditional gifts) and the way everything is designed and the stories behind everything earned my respect. I'm saving money to afford one of their bags. I'm not a typical female who has a ton of handbags and shoes, I'm just not into that lifestyle. I want something I can go on adventures with, something I can give to my children when it's their turn to travel and go on adventures.
Straps as belts - GENIUS. How could I have never thought of this. I stare at them every day! AWESOME bag - I've had mine for four years and it's just the best.
Love this. I don't own one of these bags and I don't need a bag, but I want to show this to people just to explain to them why real quality is a lot deeper and more complex than they think it is.
Oh that was good. I've had a Saddleback bag for about 6 years, use it every workday to haul network service tools and laptops. Everyone who picks it up comments on how heavy it is with all the stuff I cram in it, but it still looks great and hasn't stretched. This bag has been one of the best things I ever purchased.
"You can even Nickel plate your crack pipe." Best line EVER. Been looking for a new bag to replace my leather satchel I've had for about 20 years. It's just not big enough anymore and I love all the storage you have managed to put into your bags. This video sold me. Best marketing video I've ever seen. One that both showed in detail how your product is designed and utterly destroyed the knock off artists out there. Only bad thing is, they are dumb enough to actually belive you want to help them and probably show this as an instructional video to all the children that make their bags.
Love the metaphorical middle finger given all while displaying the quality of your product. On my way to your website now. Saddleback Leather = winning
Glad ya'll made this clip. I bought my med. briefcase and side pouches almost a decade ago back when they came with a 400 yr warranty. Have always wondered what went into making it. Thank you for this clip of some of the work in progress. Semper Fi
Oh man, I love, absolutely LOVE the little jabs you put in during the process. "Nickle plated crack pipe" brilliant. It makes me want to buy one out of principle now.
What bag is in the video? In the amount of time it took this man to impress me with the setting, amuse me with the jokes, and scare away knockoffers, he also sold me on this bag. I want.
I will likely be moving in about 6 months so I began a search for a leather bag, one that will likely last for subsequent travels around the world - one that I might be able to pass on to my son. Because I repair houses, I appreciate good construction. True I often balk on the price the first time. Then I buck up, save my money and later buy the item in question. I plan to be buying your duffel bag in the near future! Totally dug this vid!
As a young professional, I had no idea what the heck to buy in terms of a messenger bag/briefcase. Boy, I'm glad that I stumbled upon this video! I'm sold. At age 24, I'm already thinking about passing this puppy on to my (non-existent) kids when they start their career....and it hasn't even shipped yet. Great job, keep up the good work!
Great video that helped educate me but ultimately led me to choose a different bag... other ways to save/make money: chrome tan for hours vs. vegetable tan for weeks, try to market the imperfections in the hides (scars, brands, etc.) vs. incurring the cost of avoiding them, use steel hardware vs. brass, use cheaper rivets, form your handle with plastic vs. leather, oh, and double your prices while reducing your quality. Great looking bags that are things of beauty, but do your research folks, and make an informed decision. Lots of videos out there explaining how this company cuts corners with respect to their product, notwithstanding the smugness, marketing, and pricing.
I looked through every stinking product on you're website. You guys really put genuine care and effort into your work. Everything looks beautiful. Unfortunately I'm a student so it'll be a decade or so before you see my purchase go through. Keep up the good work guys.
"You could even nickel plate your crack pipe" AHAHAH I was DYING. Just ordered a M BiFold from you guys... I am so impatient I paid for 2 day air shipping. Cant wait!!!!
***** Not so simple. He lived in Mexico. He sought out a craftsman to create a bag he designed for himself. Other people liked it, so he had more made- etc., etc., and a business was born. Not a classic offshore scenario. He's clearly providing quality work for people in Mexico, meaning they won't be desperate to cross the border looking for work.
My name is Zach, son of ***** who pushed me to watch this video, I watched it for a few times and finally got the point from your video to get real and not fake stuff :) although I am only 11 and didn't really understand your point at the beginning because I don't use bags :( but I used to buy fake games now I understand to get real games the original ones. Thank you, when I grow older I may get to use your bags.
Hey, I absolutely LOVED this "how to knock off" video. I build custom furniture and run into this same mentality all the time. We live in a society where there are too many who are willing to rip off their fellow man in any way they can. The sad thing is that the customer hasn't educated themselves and sometimes think they are getting "something for nothing" when they are just getting royally ripped off. Keep up the good work.
Ive watched this like 10 times. It reminds me why I bought a saddleback squared backpack. Saddleback leather and Dollar Shave Club both have great videos that show the company founders intense personalities. Inspiring entrepreneurs.
That is the best video I have ever seen. I have been looking for a bag like yours for awhile and have to admit, price was a concern. From this video I now understand that I am buying something that will last a lifetime and this is priceless. I love your sense of humor...
This weekend I stopped at Wilson Leather in Grapevine Texas Mall. I looked for the things you pointed out and there they were. Single stitch. Nylon Thread. Bottom was 3 pieces sewn together, etc. Thanks for education.
I love this video. Not just because it's about a great product but even more so from the pure salesmanship demonstrated in it. I work for a custom manufacturer and compete against "knock offs" of our products and this is a great tact to take. Thank you!
This was a great video because I want to work in leather not to sell or knock off someone's design/work but to expand my skill set. This showed me how to, even though it will cost more, make quality items using quality materials.
OK now i know why your bags cost what they do! :) damn it! now i can't settle for anything of lesser quality.... thanks a lot! I have to start saving :)
Bought a wallet years ago from you guys. Just seeing this today made me even happier about my purchase. Love it and your product! Keep up taking pride in your work and the way you do business.
You make the best leather gear I've seen so far. I'm a very picky bugger. Perfectionist by nature, Tool Maker Machinist by trade, among several other "maker" type skills. Beautiful work. This is something I would like to step into.
Hey there Jason, Dave here. You're welcome. People have shown me and now I'm showing you. Cool how that works. Now you'll need to show others one of these days.
This taught me a lot about how to knock off you bag. And why it's just not worth it to knock off your bag. But it actually gave me an insight for what I can do right should I ever want to make my own bag.
Saddleback Leather This video is hilarious. I recently got the "simple" [largely understated] backpack as a graduation gift. This is hands down the best piece of anything that I've ever owned. A buddy of mine saw my bag at a rehearsal and said "hey I used to have a bag like that"...I laughed and showed him this video, it wasn't quite "like that" as he initially stated. Anywho, this bag is awesome, your company is awesome, once I finish selling the rest of these nickel plated crack pipes, I'm definitely buying another bag. Keep up the amazing quality work, you're doing.
![Coheed and Cambria - Searching for Tomorrow [Official Video]](http://i.ytimg.com/vi/hDsYGLbmadg/mqdefault.jpg)
This is what unforgettable advertising looks like. Loved. It.
Dave here. Thanks. It was fun making
It's been four years and I still think of this from time to time.
This is how marketing and advertising should be! 😆
Absolutely. This is pretty awesome. I really enjoyed it, and really appreciated the roasting that he laid on the lesser bags.
He forgot it himself LOL
You got to hand it to this guy. He is advertising his product, showing the complexity and detail put into making it, educating on how to find a fake, insulting forgers and daring forgers to copy his design all at the same time... thats pretty freakin clever.
Dave here. Thank you for the kind words. It took a lot of thinking on this to figure it out. I was wanting to tell on the knocker offers and also wanted to highlight the details that go into quality that most people would never know. Seemed to be the perfect mix
I have absolutely no need for one of these bags, but I absolutely want to buy one now because this man is hilarious, and is very clever on his sneaky way of showing off how well-made his product is.
I ordered lots of his stuff because of this video
i LOVE THIS! It goes to show just how much you trust your process. You make it very clear to your customers that you're building a quality product, taking zero shortcuts. Over-engineered and robust. Just made an order, thank you Dave!
There is so much sass in this video. I love it. And as a leathersmith, it was great to get a look at how the Saddleback bags are made, and I picked up some good tips. I'm making a similar briefcase for my dad, but I'm not planning on taking the shortcuts!
Wow. I am not in the leather business nor close to it and I still felt the burn. Best video ever.
"you could even nickel plate your crackpipe" this guy just sold me a bag
I'm a leather worker too, but I just make bags for myself and my wife. It seems we have similarly exacting quality standards. I'm into my latest leather backpack for a little over 40 hours. Every hole I punch myself and every stitch I sew by hand with two needles.
Quality like ours is truly something worth the investment.
I'll be taking my pack to Nepal next year. It's a bag I plan to give to a child my wife and I haven't had yet.
I've looked through so many of your photos and videos for inspiration and tips. Not to cut corners, but to find great design tips. You really do set the bar properly high for quality.
Well done!
I came across this video while researching different leather qualities in regards to shoe manufacturing. It convinced me to buy some belts from Saddleback, and now I own a tobacco brown 4-stitch and a chestnut tow-belt. The customer service rep on the phone mentioned this would be the last belt I ever purchase, to which I replied, "well I doubt it, I still have to buy a dark brown and black one."
Super happy with the quality and they look good with a pair of slacks or jeans.
Oh my LORD!! Award of the Year to the Marketing Campaigner for this video. I have always loved your videos Dave and your sort of no-frills, take-it-or-leave-it ho-hum approach to each presentation but this one...this my friend takes the cake. This video is absolutely ingenious. Love your swag and love you...keep 'em coming my Christian brother. I am still cracking up while typing this. "You can even nickel plate your crackpipe." and "you will end up saving more money than you will ever make from those gold fillings and the jewelry you get from digging up those graves." Priceless!
Thank you Jason. I very much appreciate your kind words. It was fun making
Thank you Dave enjoyed your video's
This is the most brilliantly beautiful, passive aggressive addressing of a knock off product I have ever seen! Well done! It is great how you show off the details of the actual bag while tearing apart the short cuts these guys are taking!
I have never posted a comment on RUclips before seeing this video. I absolutely love your approach to dealing with people knocking off your work by calling out what goes into making an expensive designer bag. I have tried explaining this to people before but this video is perfect. From now on, I will just refer people to this video.
I'm a British leather hobbyist and this film is awesome to watch. Well done on producing a superb looking lifelong quality product in an age of plastic Chinese tat guys. Would love to spend a day watching you make one but sadly live 6000 miles away.
This is such a good advertisement for your company's products. So glad to support a company that makes quality stuff.
This is one of the best sales video I've seen in a while.
Dave here. Thank you for that. Actually, we were just trying to educate folks. Figured we'd get at least 12,000 views. Didn't know it would go crazy like it did. We sure had a good time making it.
As someone just scratching the surface of leatherwork, I found your video both amusing and helpful at the same time. I like the very tongue-in-cheek comments that go with everything.
The people that want to pay extra for the quality will always pay that bit more than people that want something that looks nice but won't last the distance.
They just showed me how to rip off one of their bags. But for some reason I want to buy one of theirs twice as much now.
Noble909 you are so right. I might just have to buy two.
*You leading the kiddos to the sewing machine room with a trail of candy was HILARIOUS!!!*
Ok, so I happened upon your video. I have never heard of your company or seen any of your products or any of it's knock off's. This video has prompted me to buy something from you SIMPLY due to your sense of humor! That was fantastic!
Saddleback Leather Dave, I am flattered...now I just have to shop your site for something I can afford without the wife shooting me in the face...Being a woodworker, I appreciate what you do! Happy new year!!
Josh Herzberger Yup, I have been researching what goes into leather products because I'm buying loafers and wanted to get a decent pair. I came across this video because of a recommendation to learn about leather manufacturing from it, and now I'm planning to buy a messenger bag from them because I really liked this video!
I just bought a “doctors” bag (who has time for that much school?). Got to love this video and the guys attitude. It’s done in such a unique way to see every bit of care and money into these. Yes you need to make a profit, that’s a business, but you got to invest in quality. Society has ditched quality for that 6-month longevity. I want to own this 20-years from now. Now I’ve got the wallets, bags, I really just want to keep buying stuff from this guy. Maybe I’ll enter a contest. I never grew up around leather, but now that I have it, it’s incredible.
I have to say.. I love the premise of this video. Good on you Dave
Been watching your products for more then 4 years now. Just picked up my first wallet last year. love it, great vid too!
I saw a guy on Reddit who built his own bag based on this video for inspiration. Said the time it took to make it perfect was not worth it.
Just ordered a bag from your website and I'm really excited to see it!
Do you know where I can find that video? :)
Martin Christiansson It's just on imgur.
imgur.com/a/Kbsc5
BRILLIANT! The quality of your deadpan sarcasm matches the quality of your bags!
I really love this reaction to a knockoff of your high-end product. Well handled; the snark is spread thinly enough over a genuinely interesting How It's Made kinda vibe that it doesn't come off as overly frustrated or bitter, which it easily could. I may never own a Saddleback Leather bag (too heavy for my screwed-up shoulders) but I totally respect this brand and its integrity.
Hey cool, no I hadn't heard of them before! Right in time for my upcoming birthday. Hint hint, Grant K. Roberts. :)
Love the way you knock off the BAG off the Table ... again Love it ! ! ! ! you Made my Day ... JP
Just got yourself a repeat customer.. Got my girlfriend a saddleback briefcase, somehow managed to get jealous of my own gift and bought myself one too!
as someone who knows what it is like to have a product knocked off, i can only say, thank you. Never has it been put so brilliantly.
When we go into business making things we love, the last thing we(i)think of is that people will steal your designs and pass them off as their own.
I make kites. Once in Columbia, years ago, I was explaining to a flier that my kites fly a bit different from the current market batch.
The flier told me, 'oh, we all learned to fly on Jordan's.......'
Strange, I thought, I've only ever sold one to one Columbian. . . .
Turned out, the flier was right. He'd copied them right down to the signature. Had him a great little business.
So, yes, it's not.
This video was ingenious. I love the deadpan and the occasional polite snark, all the while showing off how high quality Saddleback is. I love high quality craftsmanship. Laughed when he kicked the chair and chuckled at "Bring your Kids to work day". Though now, I can improve cosplay pouch I made thee years ago, now I know why its so flimsy.
I purchased one of these when Dave was just starting out selling these on eBay. I remember looking for a bag and coming across his auction for the coolest briefcase. I read in the auction about his story and the quality of his bags and the passion he had and I had to have it. He was great at sharing his passion then and hes only gotten better. You won't find a longer lasting bag.
Hey Paul, I'm sure when Dave reads this, he'll want to reply. Thanks for the kind words and all your support over the years. -William
Saw this video a few months ago on Reddit. Ever since then I've wanted one. This past week my laptop bag broke giving me the perfect excuse to buy a good quality replacement.
Order is placed, I'm looking forward to looking that much more respectable :)
Saddleback Leather The Classic Briefcase, Large, Carbon :) It's in customs now, can't wait!
Thanks So Much! I made almost four million dollars last year! Just following your instructions in India! The bags are beautiful. You are so thoughtful! Thank you, thank you, thank you!
Can I have 10%? - Nick
Really great, and such love for the crafting. Got a flashback to my grandfather who was a saddler, and also did some bags for family.
I have one of their bags... can not recommend it enough! outstanding quality and craft!
I just bought my husband a wallet from this company, not 10 minutes ago and I feel 1000X better (I already felt great) about my purchase. I happened upon this company cruising for an anniversary present for my 3rd anniversary (we like the traditional gifts) and the way everything is designed and the stories behind everything earned my respect. I'm saving money to afford one of their bags. I'm not a typical female who has a ton of handbags and shoes, I'm just not into that lifestyle. I want something I can go on adventures with, something I can give to my children when it's their turn to travel and go on adventures.
I lost it at the child labor bit. This is the best kind of advertising and I hope to see more of this in the future
Straps as belts - GENIUS. How could I have never thought of this. I stare at them every day!
AWESOME bag - I've had mine for four years and it's just the best.
Man, that's a serious operation you're running. Great video.
Love this. I don't own one of these bags and I don't need a bag, but I want to show this to people just to explain to them why real quality is a lot deeper and more complex than they think it is.
"You could even nickelplate your crackpipe."
YOU COULD EVEN NICKELPLATE YOUR CRACKPIPE?!?
I like this guy.
Oh that was good. I've had a Saddleback bag for about 6 years, use it every workday to haul network service tools and laptops. Everyone who picks it up comments on how heavy it is with all the stuff I cram in it, but it still looks great and hasn't stretched. This bag has been one of the best things I ever purchased.
Dave here. Sounds like we have things in common
You need Chinese captions so they can learn a thing or two.
Lol
brilliant illustration of how you get what you pay for. now to start saving up for a bag i didn't even know i wanted. well done.
Very funny video. But I enjoyed seeing part of the process and how well done your products are built.
Gives me even more appreciation for my genuine Saddleback gear! Thanks Dave!
"You can even Nickel plate your crack pipe." Best line EVER. Been looking for a new bag to replace my leather satchel I've had for about 20 years. It's just not big enough anymore and I love all the storage you have managed to put into your bags. This video sold me. Best marketing video I've ever seen. One that both showed in detail how your product is designed and utterly destroyed the knock off artists out there. Only bad thing is, they are dumb enough to actually belive you want to help them and probably show this as an instructional video to all the children that make their bags.
Was traveling a lot this year didn't get to see this amazing! Still want a bag, still saving that space in my life for yours. No garbage in my house!
I have a new ambition to save enough to buy a bag "they'll fight over" when I'm dead. Genius.
Your passion alone makes me want to buy a Saddleback leather bag. I mean I really, really want one now... Excellent video, thanks Dave.
OMG ;) You can nickle plate your Crack Pipe ! Actually great video on why great bags cost more money.
Stephanie Manley crazy.Love the implications of the music used.
Karen Cokenour I think this guy will have a new customer next time I want to get a purse.
Stephanie Manley It would be a good one!
Love the metaphorical middle finger given all while displaying the quality of your product. On my way to your website now. Saddleback Leather = winning
This is Genius, I'm definitely buying a Saddleback Right Now!
+Angel Pagan can we get an update on what you bought?
How much something like that cost???
Glad ya'll made this clip. I bought my med. briefcase and side pouches almost a decade ago back when they came with a 400 yr warranty. Have always wondered what went into making it. Thank you for this clip of some of the work in progress. Semper Fi
Great video but my major complaint is not being made in the USA.
you wont be able to buy it anymore, if it was was made in US
Why are Americans so obsessed with everything being made in the USA?
Because we don't like Globalism and care about our local economies.
I bought one but I would have still purchased it for an extra $250 if it was made in the US.
AppleAssassin, ..Imprinting
this is honestly a really clever way to point out the superiority of your product.
Man I'm so sold. I am saving money to buy one of your bags. Greetings from Greece.
Oh man, I love, absolutely LOVE the little jabs you put in during the process. "Nickle plated crack pipe" brilliant.
It makes me want to buy one out of principle now.
What bag is in the video? In the amount of time it took this man to impress me with the setting, amuse me with the jokes, and scare away knockoffers, he also sold me on this bag. I want.
Saddleback Leather Thanks! Looking forward to getting it, looks great + well made.
'integrity marketing' with a serious kick in the tail! I loved it!
.Wow made in Mexico, sold in the USA. Hot Damn.
I will likely be moving in about 6 months so I began a search for a leather bag, one that will likely last for subsequent travels around the world - one that I might be able to pass on to my son. Because I repair houses, I appreciate good construction. True I often balk on the price the first time. Then I buck up, save my money and later buy the item in question. I plan to be buying your duffel bag in the near future! Totally dug this vid!
Anyone else getting some John Mcafee vibes from this dude?
As a young professional, I had no idea what the heck to buy in terms of a messenger bag/briefcase. Boy, I'm glad that I stumbled upon this video! I'm sold. At age 24, I'm already thinking about passing this puppy on to my (non-existent) kids when they start their career....and it hasn't even shipped yet. Great job, keep up the good work!
Great video that helped educate me but ultimately led me to choose a different bag... other ways to save/make money: chrome tan for hours vs. vegetable tan for weeks, try to market the imperfections in the hides (scars, brands, etc.) vs. incurring the cost of avoiding them, use steel hardware vs. brass, use cheaper rivets, form your handle with plastic vs. leather, oh, and double your prices while reducing your quality. Great looking bags that are things of beauty, but do your research folks, and make an informed decision. Lots of videos out there explaining how this company cuts corners with respect to their product, notwithstanding the smugness, marketing, and pricing.
I looked through every stinking product on you're website. You guys really put genuine care and effort into your work. Everything looks beautiful. Unfortunately I'm a student so it'll be a decade or so before you see my purchase go through. Keep up the good work guys.
"You could even nickel plate your crack pipe" AHAHAH I was DYING.
Just ordered a M BiFold from you guys... I am so impatient I paid for 2 day air shipping. Cant wait!!!!
This is a great affirmation for all the artisans and craftsmen who value their pride and quality over quick profits. Thanks.
Loved the sarcasm....roflmao.... Anyway I love the great craftsmanship on your products!
***** Not so simple. He lived in Mexico. He sought out a craftsman to create a bag he designed for himself. Other people liked it, so he had more made- etc., etc., and a business was born. Not a classic offshore scenario. He's clearly providing quality work for people in Mexico, meaning they won't be desperate to cross the border looking for work.
My name is Zach, son of ***** who pushed me to watch this video, I watched it for a few times and finally got the point from your video to get real and not fake stuff :) although I am only 11 and didn't really understand your point at the beginning because I don't use bags :( but I used to buy fake games now I understand to get real games the original ones. Thank you, when I grow older I may get to use your bags.
You saving thousands of dollars just by making them in mexico i work at making car seats and we only get paid 70 bucks a week here in mexico
Hey, I absolutely LOVED this "how to knock off" video. I build custom furniture and run into this same mentality all the time. We live in a society where there are too many who are willing to rip off their fellow man in any way they can. The sad thing is that the customer hasn't educated themselves and sometimes think they are getting "something for nothing" when they are just getting royally ripped off.
Keep up the good work.
This is really funny and very clever!
Glad you liked it! -Nick
Ive watched this like 10 times. It reminds me why I bought a saddleback squared backpack. Saddleback leather and Dollar Shave Club both have great videos that show the company founders intense personalities. Inspiring entrepreneurs.
Hey Trystan, me too. But I work here. But it's a great video! Thanks for the kind words to Dave. It's pretty great having him for a boss. -William
This dude is freaking great, lmao
We're quite fond of Dave, here too. Thanks! -William
Saddleback Leather I wish saddleback would make chaps or jackets for riders
Dave here. Thanks so much. Y'all are very kind.
I'm (re)starting on this world again and have to say: CAN'T STOP TO WATCH YOUR MOVIE! LOVED IT!!!!
Marketing at its best
That is the best video I have ever seen. I have been looking for a bag like yours for awhile and have to admit, price was a concern. From this video I now understand that I am buying something that will last a lifetime and this is priceless. I love your sense of humor...
why don’t you start by telling us , how much profit you made ?
This weekend I stopped at Wilson Leather in Grapevine Texas Mall. I looked for the things you pointed out and there they were. Single stitch. Nylon Thread. Bottom was 3 pieces sewn together, etc. Thanks for education.
I am going to start ripping off nikel plated crack pipes! This bag thing is too much work.
I love this video. Not just because it's about a great product but even more so from the pure salesmanship demonstrated in it. I work for a custom manufacturer and compete against "knock offs" of our products and this is a great tact to take. Thank you!
Great now I have to buy the real thing
This was a great video because I want to work in leather not to sell or knock off someone's design/work but to expand my skill set. This showed me how to, even though it will cost more, make quality items using quality materials.
Brilliant.
I'm subbing just because the smart assness of this whole video is pure awesome.
OK now i know why your bags cost what they do! :)
damn it!
now i can't settle for anything of lesser quality.... thanks a lot!
I have to start saving :)
Bought a wallet years ago from you guys. Just seeing this today made me even happier about my purchase. Love it and your product! Keep up taking pride in your work and the way you do business.
Hey Matt, thanks for the kind words, we appreciate you. Glad you're enjoying your wallet too! -William
Dave here. Thanks for the encouraging word. We're just trying to do the right thing.
One way to really save money on your knockoff bags is go ahead and get the labor done in Mexico. :)
If you only knew. -William
I've done little projects with people in countries known for cheap labour. It adds a lot of extra work. Not so keen on that anymore.
OOOOOOOOOOOooooooooooooooooo shit!
You make the best leather gear I've seen so far. I'm a very picky bugger. Perfectionist by nature, Tool Maker Machinist by trade, among several other "maker" type skills. Beautiful work. This is something I would like to step into.
Love to, 'cept I'm a bit north of the Pacific Northwest.
Now I really want a bag... But I can't even afford the cheapest knock off there is...
+Smulenify Hang in there. Just save a little at a time. You'll get there. - Sid
+Saddleback Leather I attest.
Thank you so much for showing buyers what to look for when buying your quality product vs knock off stuff from the secondary market.
Hey there Jason, Dave here. You're welcome. People have shown me and now I'm showing you. Cool how that works. Now you'll need to show others one of these days.
Ok this is definitely my favorite leather bag video. You said you can nickel plate your crack pipe. Hilarious
I love my messenger bag (chestnut)! I got my wife the large tote and it gets more use than anything in her inventory. Simply the best.
You could even nickel-plate your crack pipe! Hahaha
This taught me a lot about how to knock off you bag. And why it's just not worth it to knock off your bag. But it actually gave me an insight for what I can do right should I ever want to make my own bag.
The sarcasm was very amusing.
Has anyone told you that you look a little like Serj Tankian?
probably the best marketing video on the internets. Bravo. Bravo. Cannello!
I will go buy me one right now...
Thanks i used this video to make my knock off saved a ton of many and i sold i for 85% of what you guys sell yours for. jk
Saddleback Leather This video is hilarious. I recently got the "simple" [largely understated] backpack as a graduation gift. This is hands down the best piece of anything that I've ever owned. A buddy of mine saw my bag at a rehearsal and said "hey I used to have a bag like that"...I laughed and showed him this video, it wasn't quite "like that" as he initially stated. Anywho, this bag is awesome, your company is awesome, once I finish selling the rest of these nickel plated crack pipes, I'm definitely buying another bag.
Keep up the amazing quality work, you're doing.
This is so snarky.