Why Thousands Flock to Saudi To Celebrate Music | Presented by Visit Saudi

Discover the rhythm of Saudi Arabia's music scene with Nadine Lingawi - best known by her stage name, Fulana. She takes us through some of Saudi's most groundbreaking new musical experiences - from Merwas, the largest music production studio in the world, to Soundstorm by MDLBEST, the region's biggest music festival. Our video traces an organic cultural shift happening in Saudi Arabia, and while music and art have existed here for centuries - a new era of artistic expression is thriving, bringing thousands to the Saudi capital of Riyadh for a music experience like no other. Listen in for a peek at how this is shaping Saudi's cultural identity.
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