SME News | Muslim friendly tourism - next big opportunity Malaysia should not miss

The Muslim tourist market is projected to contribute at least 230 million in global international tourist arrivals with a spending of US$225 billion by 2028. This forecast has prompted many popular destinations to come up with innovative offerings to attract Muslims tourists.
The Muslim tourist market is a goldmine for Malaysian businesses across various industries. Muslim tourists currently constitute about 20% of the total tourist arrivals to Malaysia, which contributed about RM14.7 billion to the local economy in 2023.
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