Omega Luxury Watch Brand DEAD?

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  • Опубликовано: 11 янв 2025

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  • @MrZman0004
    @MrZman0004 29 дней назад

    All my Omega watches were purchased brand new from ADs here in California with discounts and definitely under retail. Moonwatch/SMP300M/Seamaster

  • @nickjohnson217
    @nickjohnson217 Месяц назад +31

    I think your can’t swallow the pill because you have lost money on some omega watches you own, it’s well know if you buy watches as investment it will end in tears, omega is great brand and will always be a great brand with or without you, be a man Brenda and soak it up! 🤣🤣

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +4

      Look Nicole I don’t find you attractive anymore move on we are finished 🍀

  • @SlimMuss
    @SlimMuss 26 дней назад

    that was incredible. what a beautiful watch and what great work you did on it!I love MAMACOO watch!! Dream watch! Everytime I wear it, makes me feel amazing!

  • @NoNo-uy2bq
    @NoNo-uy2bq Месяц назад +11

    This man needs help

  • @LION_and_the_LAMB
    @LION_and_the_LAMB Месяц назад +1

    What did they think would happen when they sold all those watches to grey market dealers? RUclips watch dealers bragging about their massive discount was never gonna be a good look.

  • @mikelewis2456
    @mikelewis2456 Месяц назад +2

    Hi Brendan, thanks for keeping your subscribers informed. Brendan how many watches did you have to buy from boutique to finally sell you a Snoopy?Thanks!

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      I wasn’t in that position I was offered naturally after spending about 25k

  • @peterdenson7031
    @peterdenson7031 Месяц назад +2

    I always buy nearly new 2nd hand then in theory the bulk of depreciation has happened then watches have a good chance of maintaining value. If omega go boutique only do you think they will raise prices to give some perception of exclusivity even if overall sales numbers fall?

  • @ASB88
    @ASB88 Месяц назад +2

    This is why I’m glad I have one Omega, the 2255.80 Electric Blue from the early 2000’s
    . Their best years and designs that still hold value on the open market. Was tempted by the new Speedy but the depreciation is awful. The brand used to be so strong :(

  • @Mr-Merchant.
    @Mr-Merchant. Месяц назад +4

    Omega going boutique only is just them controlling the grey market (which they should be doing). Grey market watches come from ADs who couldn’t meet the quota and want to keep Omega on the books. So it’s not Omega flooding the grey market or doing 30% off its the ADs. Honestly after all the funny business with the ADs and Rolex over the years the ADs are good for it. I’d love to see Omega take full control of retail, it would only be good for the brand.
    So you are half right but Omega wants to stop it so that’s why they want to go Boutique only and there is most likely some legal reason they just can’t cut the ADs out or they don’t have enough Boutique yet.

    • @ColinMilton-vi5ys
      @ColinMilton-vi5ys Месяц назад

      Contractually, there may be a termination clause for 3 months notice. When a company has this strategy, it must be executed quickly and decisively. If this is going to take another 12 - 24 months to complete, I agree they will need to ramp up their Boutiques and simultaneousy close off the ADs.
      I am not suggesting that there will always be £1m of stock to shift in 3 months, but Omega may be picking off the biggest ADs first, (multisites), to avoid new start-up Boutiques having higher prices that a closing down AD.
      It seems Omega wants to distance itself (literally in-store) form Tudor, Breitling and Tag and become more exclusive. When it closes smaller ADs, it can afford to buy the stock back to move to the Boutique network..
      My nearest AD is 1hr 20mins away, family run 4th and 5th generation for over 140 years selling Rolex, Omega, Breitling and Tag as well as a regional Rolex Service Centre.

    • @vinceslapchopper
      @vinceslapchopper Месяц назад

      Most of these Omega boutiques are not corporate owned but belong to the same AD groups who sell multiple brands at the same time. And I would not trust a watch manufacturer like Omega to know how to sell 500000+ of their watches every year without any type of discount, when jewellers with decades of retail experience can't do it on their behalf.

    • @tellucas
      @tellucas Месяц назад

      Maybe they plan to sell 300,000 instead and make the same profit. I just don't like how they are treating their AD partners who should be bought out just as they had to pay to get in.
      ​@vinceslapchopper

    • @ColinMilton-vi5ys
      @ColinMilton-vi5ys Месяц назад

      @@vinceslapchopper Thanks for that clarification - that puts it in a different light!!!

  • @darkstar7742
    @darkstar7742 Месяц назад +1

    Don’t see any discounts at AD in the USA 😅

  • @chilli-badger
    @chilli-badger Месяц назад +3

    Lemmings was a great game back in the day. Thanks again for the update. I will check on Monday to see if any further models will be slashed in price.

    • @mortgagemartin3987
      @mortgagemartin3987 Месяц назад +2

      Just call and ask, I am considering calling and asking for a larger discount if I buy multiple models and book a hotel with the missus for a couple of days away,

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      @mortgagemartin3987 Greedy I’m telling your wife 😂

    • @Mtb6752
      @Mtb6752 Месяц назад +1

      @mortgagemartin3987 ooh, great idea mate. Please let us know if you have any luck.

  • @jhb072
    @jhb072 Месяц назад +1

    Hi thanks for your content Brenden. I think a similar thing happened by me state side where an AD that had the brand for years suddenly lost them. Not a very nice business model.

  • @SallaLaurila
    @SallaLaurila Месяц назад

    Been watching your videos for a while now and was inspired to start a collection. Started with the AMZWATCH, its specs for price and clean looks, now am looking for a dress watch to add.

  • @davehHH1
    @davehHH1 Месяц назад +2

    Thanks Brendan for these vids. Its important to understand how it all works with the ADs, so much appreciated.

  • @JShelby2021
    @JShelby2021 Месяц назад +2

    Great video. I have a great relationship with my AD here in the states, and have been getting similar or larger discounts on new Omegas for years!

  • @danielford7152
    @danielford7152 Месяц назад

    Brenny pragnells have reduced the white speedmaster already that's madness lol!! Down to £6,840 on bracelet

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      Yep keep watch for more updates ☘️

  • @tonydilucente2342
    @tonydilucente2342 Месяц назад

    No. What a ridiculous tagline.

  • @Kees_vH
    @Kees_vH Месяц назад +1

    It may be up to me but in my country Netherlands the prices at Omega have remained the same Sir

  • @capt.6644
    @capt.6644 Месяц назад +1

    You know these are just watches. You are talking like you are in the movie Taken.

    • @GyudonDream
      @GyudonDream 15 дней назад

      100% agree! What you just said is on point.

  • @poccipo
    @poccipo Месяц назад +1

    Omega have steadly been incresing their prices and what is happening was just a matter of time

  • @JR-nl3mh
    @JR-nl3mh Месяц назад +2

    Omega and JlC have irrealistic prices.

  • @comeonman7423
    @comeonman7423 Месяц назад

    Thanks Brendan, I think I missed the boat on the SMP 300M, any advice on how I can get it at a good price?

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад

      www.pragnell.co.uk/seamaster-diver-300m_2344981-p

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад

      www.pragnell.co.uk/omega-seamaster-diver_2344983-p

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад

      www.pragnell.co.uk/seamaster-diver-300m_2304107-p

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      Loads still available type in Seamaster

  • @Mtb6752
    @Mtb6752 Месяц назад +1

    Brenny!!! Brilliant video mate. You've saved me so much money on the Chronoscope - just ordered it from them at 40% off. Thanks!! Btw, do you think they'll drop their prices even more, or do you think this is it?

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      That chronoscope is a monster I almost came close to buying it for more than you paid with discount last year. No I recon you did great at 40% off!
      BTW have you googled how it works it’s mad 🍀

    • @Mtb6752
      @Mtb6752 Месяц назад

      @BrendanBoswell thanks again Brenny! That 40% price is even cheaper than Dubai. I was there a couple of weeks ago, and the ADs were all offering 15% off retail on everything (except the limited editions and specials like the No Time To Die). But even at 15% off and tax free in Dubai, this Prganells price is still cheaper than that. I haven't googled it, but will do now.

  • @joaquinbarreto9398
    @joaquinbarreto9398 Месяц назад +1

    I will keep being smart and buying low, enjoy them and turn them over as they come and go. So Omega do me a favor and keep dumping them. What would we prefer the shit Rolex does by manipulating the market. They are on opposite faces of the same coin. I rather be on the side that gives me value than “perceivable” status. Thanks for the videos.

  • @serifdincer208
    @serifdincer208 Месяц назад +2

    Brendan i like omega the black lacquer dial is stunning

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      No my cup of tea, I’m liking White dials atm!

  • @joonkt3483
    @joonkt3483 Месяц назад +1

    Great video and info Brenny. Thanks!!!

  • @jcwatches6573
    @jcwatches6573 Месяц назад +1

    Nice work Brenny. You have helped so many of us get a good deal. How many channels can do that so often?! The RRP is beyond stupid on so many of these watches.

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      Appreciate you sharing,
      I’m getting a lot of hate for my previous 2 videos.
      I don’t think people understand that drama sells 😂😂😂!
      Trying to save people making big financial mistakes and being attacked for it is part of the course! 🍀

    • @jcwatches6573
      @jcwatches6573 Месяц назад

      @ I can’t see what their problem is. It’s all upside from here on in. When they go boutique only they will not be able to carry those prices.

  • @davidbrown9947
    @davidbrown9947 Месяц назад

    The only Omega I want , really want is not being discounted. Two years ago it was £24k, its now £30k. Nah not for me.

  • @jonseal7965
    @jonseal7965 Месяц назад +1

    Omega trashed their brand with the swatch collab. I have a planet ocean from way back but would never pay anywhere close for any Omega watch now let alone play Rolex games with them

    • @AcmeRocket
      @AcmeRocket Месяц назад

      the Swatch collabs were close to being the most successful launch in the watch industry for decades. good for the whole industry

  • @DouvilleAndringa
    @DouvilleAndringa Месяц назад

    All dat MAMACOO watches sssssoooooooo gorgeous!

  • @CorneliusRushtie
    @CorneliusRushtie Месяц назад

    I took a drink on the smp 300 and the speedy 3861. Just how it is, with this hobby.

  • @Edinburgh81
    @Edinburgh81 Месяц назад

    Called omega Edinburgh today and they won’t price match at all

  • @lcddaniel100
    @lcddaniel100 Месяц назад +6

    Jeez not seen his vids for months, but I see hes still a moaning wannabe dealer 😂

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      Where was I moaning, looks like you’re the only one moaning 👋

  • @stevenbrown4060
    @stevenbrown4060 Месяц назад

    I hope Omega doesn’t have another price hike in January

  • @johnrudzinski3217
    @johnrudzinski3217 Месяц назад +1

    Onya Bren. Love Omega but stuff that paying full retail again

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      Where have you been missed you buddy ☘️☘️☘️🫡

    • @johnrudzinski3217
      @johnrudzinski3217 Месяц назад +1

      @ I’m there just not commenting much

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад

      @johnrudzinski3217 Glad to hear it buddy

  • @vinceslapchopper
    @vinceslapchopper Месяц назад +6

    You won't convince me this is not a blow to Omega the brand, Pragnell is a prestigious AD that also has Patek and Rolex. Omega needs them more than the other way around. That's why Pragnell is openly discounting online, they don't care about the relationship with them anymore. Too much hassle to sell their stock to retail users with no discount while at the same time dealing with Omega requirements like they are the Rolex golden goose. And I don't believe for a second Omega will manage to transition successfully to a boutique only model in the long run, they were never able to take advantage of the pandemic situation to elevate the status of their brand on the pre-owned market. Their watches still traded well below MSRP because they just pump way too many for what the market can absorb at the retail level.

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +2

      You are right so right, Omega did it all wrong and it’s showing wait till Jan 2025 when the real deals hit the market ☘️

  • @KP-ci8qo
    @KP-ci8qo Месяц назад

    Sour taste in my mouth with Omega. A watch I bought 14 months ago from their London boutique and was online from another Omega AD three months later with 25% knocked off. Will never go back to Omega.

    • @AcmeRocket
      @AcmeRocket Месяц назад +1

      Most watches, depreciate and are discounted. Including watches from the most prestigious, haute horology brands.

  • @rogerteague
    @rogerteague Месяц назад +4

    I watched yesterdays video and saw Pragnell were offering 30% off the Speedmaster I've aways wanted. As you suggested I checked with my local AD (WoS) and they price matched! Picked-up the watch this morning. You've saved me a bunch on a watch I really wanted so, thank you so much for sharing. The specific 'speedy' I've purchased was taken off-line last night about 7:00pm but appeared again this morning only to disappear around midday! Amazing to hear about what is happening behind the scenes!

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад +1

      I might be taking all this flack but you’re comment makes me stronger 👊☘️👍

    • @rogerteague
      @rogerteague Месяц назад

      ​@@BrendanBoswell You're very welcome. How do I reach out to you privately ?

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад

      Instagram 🍀

  • @wngimageanddesign9546
    @wngimageanddesign9546 Месяц назад

    F Rolex....and now GFY, Omega! Was a life long loyal fan of Omega. No more. They want the margins of Rolex and the monopoly power too over the brand. The great rep of Omega dealers was the foundation of our loyalty and their sales.

  • @nattybonga
    @nattybonga Месяц назад +2

    This only concerns collectors, I just want a nice watch to wear , maybe I can get a snoopy now

  • @simon0044
    @simon0044 Месяц назад

    To be fair that planet ocean for £4k is a lot of watch for the money 🤔

  • @Jasperroodog
    @Jasperroodog Месяц назад +1

    This happened at Lister Horsfall in Halifax earlier this year

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад

      Yes covered that too, At least you remembered ☘️

  • @joshuacreative-f4h
    @joshuacreative-f4h Месяц назад

    What do you think about us working together to create stunning thumbnails for your content?

  • @Gortrules
    @Gortrules Месяц назад +1

    I’d take the snoopy at 30% off😂

  • @davidpearson5618
    @davidpearson5618 Месяц назад +2

    Did you really just say your viewers will have forgotten all this because they are like Lemmings?! Really...is that what you think of us?

  • @ColonelLighthart
    @ColonelLighthart 22 дня назад

    I just got into watch collecting. I've loved watches since I was young but I never had anyone teach me or bring deeper into the world. MAMACOO brought closer to a community and hobby I always wanted to get into more and that is incredibly meaningful to me !

  • @fontyyy
    @fontyyy Месяц назад

    So what? So you kissed butt, played the AD game and they did you up the butt.
    I've got a white Speedy, a black Speedy, a NTTD Seamaster, a black dial Seamaster Pro 300m (currently on the NATO that came with the NTTD) and a sleak blue bezel, silver dial Seamaster Pro 300m on a B&J grey NATO.
    All secondary, all under retail.

  • @VincentDobbins
    @VincentDobbins Месяц назад +1

    Well done mate, keep up with the great work, some people can't handle the truth

  • @Beck-Stein
    @Beck-Stein Месяц назад +1

    Omega is a little sister to Rolex. Wanna be brand. Maybe Omega should stand on their own heritage instead of fawning over Rolex.

  • @AnotherDaveInParadise
    @AnotherDaveInParadise Месяц назад +2

    Serious delusions of grandeur from Omega, all driven by the Covid bubble. You are NOT Rolex, so stop thinking you are. This started with ridiculous price rises to try and tap in to Rolex scarcity in 2020-now. The dumping of ADs (Pragnell’s is the 3rd we know of) all part of some grand plan that will leave them looking foolish. Central London boutiques, both official Omega and those owned by WoS are always quiet, if not dead. Getting rid of AD competition isn’t going to bring customers back, as long as the prices are unrealistic.

    • @BrendanBoswell
      @BrendanBoswell  Месяц назад

      They have fluffed it for me and a lot of other people, even with 40% I’m not buying another Omega.

    • @markbannister8031
      @markbannister8031 Месяц назад

      Couldn’t agree more. Too much, too soon. SMP was3600 gbp when released. 5400 or spmething now. Madness. And don’t get me started on the new moon watch. Ahem, optimistic pricing I’d say.

  • @fontyyy
    @fontyyy Месяц назад

    Omega have been dead for a long time, any hope anyone had that anything resembling a respect for their heritage remained (rather than the name being a cash cow to be milked by the Swatch Group) should have gone when Swatch made the Moonswatch.
    That's a £250, fake, plastic, toy Speedmaster. And the Speedmaster was one of most iconic watches of all time ... was.