Yes. I also have a Master's in Digital Marketing. Everything changes sooo fast, and I'm constantly trying to keep up. I try not to follow every marketing trend, but I also worry that I'm missing out on information for my clients if I don't at least try some of those trends myself (which take time). + learning multiple things and trying to keep my own business. Thanks for sharing.
1. Be where your audiences engage - They are not everywhere and you shouldn't be everywhere. Commit to the platform they are at and be consistent with it. 2. Speak to emotions, not logic - Their buying decision is not based on logic most of the time, but to emotions, especially in our subconscious. Know the challenges and desires they are experiencing, and formulate your strategy about it. 3. Don’t be that guy (Taker) - Stop talking about yourself or your business, you should talk about your audiences instead. Understand them and give them value instead. Don’t focus on ads and just keep on asking them to buy. 4. Get follow-up activity - Before influencing them, be wary that you’d have to keep being consistent and it takes a LOT of touchpoints to do so. So be patient. 5. Give them a win - Show you understand their challenges and give the solutions, not just for huge ones, but micros as well. Assist them through small ones too. 6. Funnel the journey - Be in their shoes and map out the journey they'll take to be a customer. Make it an easy progress for them step by step through your guidance. Be consistent throughout all touch points.
Really good presentation, as always Stephen. Say, if you could learn Digital Marketing from a place (virtual or otherwise) for $15,000 or less, where would that be? A University, Bootcamp or somewhere else? A program will provide me with just that opportunity. Thanks!
Hi Bryan... I got my grounding with the digital marketing institute... Back then they were relatively new... I'd imagine their programs have improved considerably and they're well within your budget
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Yes. I also have a Master's in Digital Marketing. Everything changes sooo fast, and I'm constantly trying to keep up. I try not to follow every marketing trend, but I also worry that I'm missing out on information for my clients if I don't at least try some of those trends myself (which take time). + learning multiple things and trying to keep my own business. Thanks for sharing.
It's a big challenge for anyone involved in marketing. Thank you 🙏
1. Be where your audiences engage - They are not everywhere and you shouldn't be everywhere. Commit to the platform they are at and be consistent with it.
2. Speak to emotions, not logic - Their buying decision is not based on logic most of the time, but to emotions, especially in our subconscious. Know the challenges and desires they are experiencing, and formulate your strategy about it.
3. Don’t be that guy (Taker) - Stop talking about yourself or your business, you should talk about your audiences instead. Understand them and give them value instead. Don’t focus on ads and just keep on asking them to buy.
4. Get follow-up activity - Before influencing them, be wary that you’d have to keep being consistent and it takes a LOT of touchpoints to do so. So be patient.
5. Give them a win - Show you understand their challenges and give the solutions, not just for huge ones, but micros as well. Assist them through small ones too.
6. Funnel the journey - Be in their shoes and map out the journey they'll take to be a customer. Make it an easy progress for them step by step through your guidance. Be consistent throughout all touch points.
Your content is always on point 👏👏👏👏
Much appreciated 🙏
@@BrandMasterAcademy You are welcome, budd 👏👍
I am just on my way to take a course in Digital marketing. Feels like I have missed so much time with that but still better today than never :)
Never too late
Nowadays in the right environment it could be enough to be were audience is
Really good presentation, as always Stephen. Say, if you could learn Digital Marketing from a place (virtual or otherwise) for $15,000 or less, where would that be? A University, Bootcamp or somewhere else? A program will provide me with just that opportunity. Thanks!
Hi Bryan... I got my grounding with the digital marketing institute... Back then they were relatively new... I'd imagine their programs have improved considerably and they're well within your budget
@@BrandMasterAcademy Thank you Steven! Did you do your study on branding there also? Best to you!
@@BrandMasterAcademy virtual or classroom?