I don't know how I missed this one, but this info is perfect timing. I really loved #8 and am currently adding some steps in my process to develop unique adjectives and key phrases associated with my client's brands. I'll turn to the tagline section (I've been skipping this one for whatever reason -- I think based on personal bias about taglines), but see the value in at least having a few key words that help differentiate a brand in the marketplace. Kudos, Stephen. Can't thank you enough for your ongoing wisdom!
You can watch these videos: ruclips.net/video/IKT7XhDc2C8/видео.html ruclips.net/video/EEcMv45AKu8/видео.html ruclips.net/video/GnL1T1gtJ-A/видео.html ruclips.net/video/IKT7XhDc2C8/видео.html
There are many metrics to measure the awareness of the brand. You can also interview a segment of customers and get a feel for what they love about the brand.
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this is great material : positioning simplified. Thank you Stephen, for this insightful and inspiring video !
Great to hear thank you 🙏
I don't know how I missed this one, but this info is perfect timing. I really loved #8 and am currently adding some steps in my process to develop unique adjectives and key phrases associated with my client's brands. I'll turn to the tagline section (I've been skipping this one for whatever reason -- I think based on personal bias about taglines), but see the value in at least having a few key words that help differentiate a brand in the marketplace. Kudos, Stephen. Can't thank you enough for your ongoing wisdom!
Much appreciated 🙏
I can be pro at making brands just by watching all your videos
👍👍👍👍
Have you got any videos going more in depth on tag lines?
What makes a good tag line etc
You can watch these videos:
ruclips.net/video/IKT7XhDc2C8/видео.html
ruclips.net/video/EEcMv45AKu8/видео.html
ruclips.net/video/GnL1T1gtJ-A/видео.html
ruclips.net/video/IKT7XhDc2C8/видео.html
@@BrandMasterAcademy thanks for your reply. I appreciate it. Will start going though them now.
What do you think can be a measurement of the successful brand? And how to estimate the existing brand positioning?
There are many metrics to measure the awareness of the brand. You can also interview a segment of customers and get a feel for what they love about the brand.
Hey I have a question.
Do you first define your audience, user persona etc or you first define your positioning statement?
Always start with the audience. Without them you dont know what they want therefore you dont know how to position