Americans React to VERY British Adverts (Top 5 UK Commercials) 📺
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- Опубликовано: 11 май 2020
- We've never seen any British TV adverts or commercials before, so today we're breaking the seal and reacting to 5 advertisements that scream Britishness! 🎉📺🇬🇧 Out of thousands of UK adverts, we chose these 5 with the help of our trusty RUclips subscribers and Patrons. A huge thank you to everyone who recommended adverts for us to include! And my, there are so many left for us to see!
If you'd like us to react to more British commercials, let us know! And drop your best UK adverts down in the comments! 👇👇
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Please try marmite in 2 ways, 1 very thinly spread on buttered toast with a poached egg 😍. 2. Toast bread lightly pop a bit of marmite on then cover with cheese and grill. I promise you will enjoy one of them just please spread extremely thinly x love you guys
You should try some british food and snacks and also do something on what you think a british school would be like
Patriotic advertisements only really exist on the UK during special occasions such as anniversaries or remembrance days.
You can buy Cadbury in America, sort of. It's licensed to the Hershey Company and taste absolutely nothing like the original.
I know I’m a little late to this, however this is a Christmas advert for football matches. Be warned there is some swearing but it’s bleeped out
ruclips.net/video/DXBGJMZa89I/видео.html
Any body in uk sees a black horse on an ad we would know lyods bank straight away
Lloyds.
Short synopsis here:
www.lloydsbankinggroup.com/Our-Group/our-heritage/2015-our-milestone-year/250-years-of-lloyds-bank/life-at-lloyds-bank/at-the-sign-of-the-black-horse/
or a woman in a black robe haha
@@jamesbarnes4964 It's not a robe, it's a cape. And it's not Lloyds Bank, it's Scottish Widows. Apart from that, you're right.
I heard the music as soon as i saw the horse, even though it's muted.
John Lewis Christmas ads have literally become a premiere event
Haven't they! :)
Alex Cox Including that very creepy one where a young girl sends a telescope to a dirty old man on the moon so he can spy on her in her bedroom.
There seems to be a rivalry between John Lewis, Aldi and Sainsburys every Christmas for who does the best ad
They were for a year or two, now nobody gives a fuck
@@christopher6921 You won't slay many dragons with that attitude you naughty boy...
Hovis bread ad:
Suffragettes: movement founded in 1903.
Titanic: Sunk in 1912.
WWI: UK entered conflict in 1914.
The Blitz (bombing raids on UK cities): Sep 1940 - May 1941.
Street party was for the coronation of QEII in 1953 (crown can be seen on table).
1960s clip of miniskirted girls and car with union flags with people cheering: England winning the 1966 FIFA Would Cup.
Miner's Strike: the UK miners' strike (1984-85). This was not part of the "winter of discontent of the 1970s.
Thank you 😊 I was about to put up a timeline 😊
So helpful! Thank you!
06802300 Hovis is only bread I eat, wholemeal thick sliced.
Although campaigning had begun decades before the official movement was set up. :)
@@WanderingRavens The Hovis advert is titled “Go On Lad” (a popular and historical working-class phase). It was released in 2008 to combat declining sales of Hovis Bread. Hovis Bread was formed in 1886. The advert celebrates 122 years of Hovis’s and Britain’s history (1886-2008). Thus, it’s exactly 122 seconds long with each second representing 1 year going by from 1886-2008. (Though the transitions between decades do not occur in real-time).
The advert shows particularly significant British events during that timeline in highly accurate historical detail. Most noticeably it changes the style of our lad’s clothing, to reflect the clothing style of the decade he's in.
At the beginning he's seen in late Victorian Britain with the Victorian street, shops and the horse and cart. Notice the Victorian flat cap our lad is wearing.
When he squeezes through the gate all his clothes change, particularly the loss of the flat cap. We’re in 1912 (Titanic & the Suffragette movement going strong). Then 1914 (Beginning of WW1).
He hops over the wall. His clothes change slightly. We're in the 1920s and early 1930s (The car & the clothes people are wearing). He runs through the alleyway and his clothes change again. It’s 1940-1941 (WW2 The Blitz).
He climbs over the wreckage. From this point on his clothes change very dramatically. It’s 1953 and the Coronation of Queen Elizabeth the 2nd. He runs from the street party and has another clothes change. It’s 1966, England has won the Football World Cup. (The Car waving the flags and the chanting. Also, notice the Black man our lad runs past, reflecting the mass immigration of black people from Britain's former Caribbean colonies that occurred during the 50s and 60s).
Again, his clothes change as he runs into the 1970’s. (Notice the Asian couple walking past, reflecting the mass immigration of Pakistani, and Indians from both India and parts of Indian Africa into Britain during the 60s and 70s).
Another change of clothes. It’s 1984-1985 and the brutal Coal Miners strikes and riots. His clothes change again and the night sky is full of Fireworks. It’s midnight January 1st 2000 the birth of the 21st Century. One final change of clothes. It’s 2008 and our lad is home and has his slice of Hovis bread.
The advert was incredibly successful. The whole nation loved it, talked about it for weeks and in 2009 voted it the best advert of the decade. Sales of all Hovis products went through the roof in the weeks and months following.
It also got people, particularly school kids talking about British History. Such that schools requested permission to use the advert as a history teaching tool. Which Hovis granted along with financing additional education resources to help get children interested in history.
It's the fact that British people have always loved absurdist comedy. Lol
Makes sense! 😂😂
@@WanderingRavens It's why we loved the Mighty Boosh and Monty Python.
"He's not the Messiah, he's a very naughty boy."
And farce. Fawlty Towers is pure class based farce. Glorious.
if you want a prime example of classic absurdist comedy that predates Monty Python, check out The Goon Show that ran on BBC radio through the 1950s
@@larryfroot Fawlty Towers is used in management training, every episode is basically a prime example of how not to be a manager
I think one thing that separates US ads from our ads is that a lot of the time selling the product is the secondary purpose. Generally speaking, we hate being told to buy things! The only exception I can think of is the Safestyle UK ads, but that's a classic so I'll let it off.
The main purpose is quite often to entertain, that's why a lot of the time the only place it tells you the advertiser is with their logo at the end
Great distinction between UK and US! Thank you for your insight :)
@@WanderingRavens ads in the UK tend to be more focused at gaining the watcher's attention as opposed to showing off a product
Irn Bru (pronounced iron brew) is a Scottish soda
The hovis ad, if I'm remembering correctly was for an anniversary
Lloyds bank's logo features a black horse
@@WanderingRavens I hate being shouted at by advertisers and will avoid their products at all costs. Eg Cillit Bang and Safestyle.
Oh and I forgot to say, Irn Bru is pronounced Iron Brew and is brewed in Scotland👍🏻
Good to know! Thank you!
Is it still made from girders?
I love irn bru
@@barrygower6733 I dont know mate all I know is Irn bru is pronounced Iron Brew and is made in Scotland😂👍🏻
And it was ruined when they changed the recipe to avoid the new sugar tax.
Cadbury advert became like a meme in England when it first came out it was everywhere
I can see why!! That's good marketing 😂😂
Ask anyone about a advert they remember that will be one of them 🤣
BUT all the following Cadburys ads were, like headscratch, WTF.
you need to watch the cadbury eyebrows advert!
Eye brow advert was legendary
a gorilla isn’t a mascot i think it’s just random 😂
Even better 😂😂
Yeah it's old and I think it's more that it's funny and yet cool.
Mainly tho everyone loves Cadbury so you don't really have to try that hard
Also to note, gorillas aren't monkeys, they are apes, but a very popular pub name in the north of England is " the drum and monkey", thought to originate from miners slang for the winding wheel and lift (elevator) used in coal mining.
It was a frame by frame recreation of a Phil Collins music video but with a gorilla
@@WanderingRavens Cadbury ads are a bit whacky, have a look at Cadburys Airport Trucks with Queens 'Don't Stop Me Now' as the soundtrack.
ruclips.net/video/BGYMMsPg_ME/видео.html
The British are patriotic, but to make a big thing of being British would seem like boasting.
You sort of hit the nail on the head. We Brits are quietly cocky, in that we let our achievements go without saying, a typical Brit won't brag about famous Brits or British inventions but he or she will argue obsessively with anyone who credits another nation with something that we did first. In fact I can't think of another nation that gets as annoyed as we Brits do over mistaken credit.
@rckt I think that is because far right groups have hijacked the St George, not to mention that a lot of people who do fly the St George tend to be bigots and are quite open about it. I imagine there are millions who are simply proud to be English, and they should be, but as a Scot my experience of people who dangle the St George out of their window tends to be string-vest wearing numpties who hate everyone who isn't English, Welsh or white.
rckt Wait where in the Uk are you living? In my road on VE Day, everyone had union jacks in their windows and we even had music and a mini gathering (in our respective front gardens aha) where we celebrated the UK so not everywhere is like that perhaps your dad’s friend just lives in a more diverse area which would mean it would be more excepted to not want a British flag but I think it’s unreasonable that the police got involved, he should’ve been allowed to have it :)
Rob Fraser I think we take it for granted that we’re best so we don’t want other people to feel too bad for being at the disadvantage of not being British
I remember Mrs Slowcombe becoming very patriotic when Old Mr Grace started filling her department with German goods, like brassieres called "bustenhalters"
at the time of the "drumming gorilla" cadburys were running a string of "what-the-heck-is-this-about" adverts; and if you watch the whole of that advert, it is a slow build-up, and then the reveal of the drumming gorilla. I remember this advert being talked about for months, Is it a real gorilla ? Is it Phil Collins in the suit ?
it was a very well liked advert and i believe it won quite a few awards.
Steven Johnson how many years ago was the advert because I don’t remember it at all 😂
@@charlielamb9365 mid 90s I think..
2010
Bl**dy hell..😲. My memory is worse than I thought.
Thanks for the shock 😂
The drummer was an actor called Garon Michael.
I just knew when i saw the black horse that it was going to be a Lloyd's bank ad
always is
"...stuck here in France"
Shows what Grace and Eric think of France 😂😂😂
France is a hell hole
Hundreds of people risk their lives every month crossing the Channel in flimsy boats to escape the place.
I've only ever flown over France and I couldn't wait to get out of its airspace.
We do like France, but we've been quarantined in the kitchen for a really long time 😂😂
@@cleric7788 so ignorant to say that. France has an abundance of beautiful places. it has its problems in some places but for people to say 'france is terrible' is ridiculous
I would say the Hovis ad is more nostalgic than patriotic. It's just referencing certain historic events to represent the timeline of Hovis' existence.
Good distinction - nostalgia over patriotism.
@@WanderingRavens All the flags and bunting he ran through were for the Coronation of Queen Elizabeth II in 1953. This was more celebratory than outright patriotism. The suffragettes, WW I troops, London in the Blitz were time markers, not patriotic celebrations. Moreover, the social disorder of the 70's was hardly a cause for patriotism.
@@WanderingRavens The classic Hovis bread advert "The Boy on the Bike" was made in 1973 on Gold Hill, Shaftesbury, Dorset.
It was directed by Ridley Scott and the music was Dvorak's New World Symphony.
I think our adverts can be works of art as well as trying to sell a product.
@Darth Wheezius Or like Britain today.
Hovis Boy on a Bike 73 ruclips.net/video/w4-EjJt52ZQ/видео.html
Cadbury's adverts are legendary! Check out the eyebrows one, its a classic!
We'll save that one for the next video! :D
I love that advert!!!!
That advert freaked me out
Eddie Sparxx An old ad with a girl eating a Cadbury Flake is a particular favourite.
Eddie Sparxx yes that was sooooo funny!
I'm amazed you thought so deeply into the Cadbury advert, honestly brits just want humour and wholesomeness
I think we've made quite a tradition of making and living ads where you had no idea what it was advertising until the end 😂
Great video, thanks for making
The Sainsbury's Christmas football war advert would be great to get your reaction to.
The historic adverts are more nostalgic than patriotic. For example the miners strike was not proud moment in British history (in terms of their treatment).
Companies don't really talk about mascots. They might have logos or slogans more often I'd say. So the black horse is the logo for Lloyd's bank.
Thank you for helping us understand the distinction between nostalgia and patriotism. I think you're spot on!
Great video guys , please do another :) The key points in the Hovis ad were : Titanic 1912 , suffragettes , World War One , the Blitz World War Two , the Queen's Coronation street party 1953 , England winning the World Cup 1966 , 1980's miner's strike , the Millennium . I think there are a few patriotic adverts like this , certainly remember British Airways 'Flying the Flag ' and recommend the 2014 Sainsbury ad which is very emotive.
Thank you for identifying all those events for us! And we're so glad you enjoyed the video :)
British ads tend to go for the comedy value or to pull at your emotions. British Christmas ads are a great example of both. It must be something memorable and iconic.
Added Christmas ads to our list of adverts for future videos!
@@WanderingRavens Be sure to watch the 2014 John Lewis one and the 2017 BBC one, I love those.
OMG. You have so much to learn... Irn-Bru (as in Iron Brew) is taglined as “Scotland’s other National drink “ and “made from girders”.
It is the most popular soft drink in Scotland and we are very, very protective of it. (Great for hangovers, by the way. Lol)
Irn bru floats r amazing
Pity they changed the recipe. The reduced sugar version isn't as nice as the original.
@@l3v1ckUK my brother gets so angry when he isnt drinking the original recipe😂😂
Thank you for letting us know how to say it! And for sharing the context behind the drink :D
Very popular in Russia too, especially with vodka
Slightly concerned when you automatically assumed the WW2 bombing was London. Is that an opinion outside of our Island that only London was bombed? Unfortunately the majority of UK cities were bombed in the 2nd world war.
By the way, Grace, I totally love your hair. Whatever style it's always gorge. ❤ x
I'm sure that people know other parts of the UK were bombed as well as London, but a lot of people automatically think of London when they're talking about The Blitz.
London got hit the hardest, plus it’s the capital city so it always comes up whenever people talk about both wars for numerous reasons.
I know this is a month old, but when we were in Bath and saw pix of the bombing damage, I said out loud (as I do) something like - Gee, I didn't know anywhere but London was bombed. Whoa. Was I ever put in my place! And almost not politely (gasp). I had to explain, quickly, that outside of the UK, only London gets the bombing press. And even though we were in Bath, they talked about Bristol being decimated as well.
Sheffield was a prime target outside London because it was an important center for the steel industry. Sheffield Steel was known around the world and if the Germans could interrupt our steel manufacturing, it would cripple our ability to produce aircraft and weaponry or the war effort
They weren't great at hitting their targets with bombs tho... My great grandma often told me about when the primary school and half of tupton in Derbyshire got blown up as they thought they were over Sheffield!
The first time I saw the Marmite ad I was literally crying with laughter.
....first time I've seen the ad...very funny...
Good tip with Marmite is putting a teaspoon full into gravy (onion or beef) when you are making it up. Really enrichs the flavor.
Thanks for the tip! We'll give it a try :D
Or use Bovril, which actually tastes of beef and is better in every way!
I thought I was the only one who uses it in gravy. It works very well when making gravy for liver and onions.
A truly heartwarming ending there, I teared up a little...
The music on the Cadburys chocolate, as others have pointed out, is a Phil Collins track which has a classic intro where everyone in the UK joins in and plays the "air drums" (I think it may actually be the law in much of the UK).
🤣
Keep up the great work guys, loving the videos!
So glad we were able to tug at your heartstrings. These advert videos are teaching us how to market to Brits 🤣
We'll do our best to keep the videos coming! x
Some of the Guinness ads were brilliant. I watched the Rutger Hauer one dozens of times before I even realised what it was advertising!
Alison Anthony OMG yes they were absolute classics.
Ooh, yes! Ravens, you absolutely HAVE to look at some of those. They're absolute classics of the school of "make the advert intriguing to make the product memorable."
You should try the John Lewis Christmas adverts if you haven’t already. Love your vids 👍👍🏴🏴
Such a good suggestion. They should watch the last 5 years of John Lewis Christmas adverts or something like that!
yes yes yes!
Thank you for the recommendations!!
Maybe, but they are very “over-reacted” to, and a bit overhyped too. They’ve become a bit of a cliché.
Zombie Atemybrain Definitely agree John Lewis Xmas Ads have become an event...
The street party was celebrating The Queen’s coronation
Good to know! Thank you!
I think you should watch Christmas adverts, particularly a John Lewis one and a Iceland one from a few years back that got banned! Lots of very sentimental cute/fun adverts, it’s a huge event to watch the Christmas John Lewis add :)
The Marmite advert is exactly made in the same way as the serious TV programmes on animal rescue etc.
I think the voiceover is by Michael Buerk who is quite a well-known TV news reporter.
My British self :
Hears a horse in an ad IMEDEATTELY thinks LOYDS (-oop I can't spell)
The events you did not recognise in the Hovis ad;
The street party was the Coronation of HM Queen Elizabeth II in 1953
The Miners Strike in 84/85
and the Millennium celebrations 2000
Also: the Irn Bru ad was not shown in England!
Brilliant! Thank you for identifying those for us :)
Wandering Ravens and it’s pronounced Iron like the metal, Brew like you would brew tea, but its a very Scottish soft drink, that add is showing a Scottish man having his Scottishness reinforced in the face of great adversary (a very British person in his house but he can manage with his all powerful Iron brew🤣 its a its a poke at both English and Scottish
The Irn Bru ad definitely WAS shown in England. I saw it enough times!
As an English person, I thought the Irn Bru advert was very funny.
The scene with the horses hauling the lifeboat out of the water is always my favourite. For our American friends horses were sometimes used to move the old lifeboats in and out of the sea.
The Hovis bread ads have been going for a long, long time. I'm 56 and remember them when I was a kid.
Wow! We'll look up some of their older ones then!
The iconic one was a boy taking the bread home up a steep street, with Dvořák's New World symphony in the background, played by a brass band.
@@jerry2357 that's the one!
The Hovis advert with the boy going up the hill was directed by Ridley Scott
We’re only patriotic if it’s a special occasion, Americans to me seem patriotic at all times
Like when Her Majesty went up in the helicopter to parachute down to the Olympics opening escorted by 007 from MI6?
They keep saying it's so patriotic
Every English peron :
It's just history literally EVERYTHING in England is history
That's true. If I ever had to be executed, I'd want it to be on Tower Hill.
Every English peron : ??
I thought Eva Peron was Argentinian ?
The Hovis bread ad was just showing that Hovis has been around a loooong time and has seen us through tumultuous times. Nostalgia of a kind more than anything. As bad or strange as it gets, there's always Hovis!
We like being obtuse and comedic.
The old Guinness adverts were good, The man dancing by a wall while waiting for the pint to settle and the surfers with the horse waves. I've never seen that Irn Bru advert though so this was 1st time for me too.
Pah, I say. If you want a good Guinness ad, it has to include Rutger
@@AndrewHalliwell Lol yeah you could be right.
The Hovis bread ad appeals more to nostalgia, than to patriotism.
Great distinction! Thank you!
The point of the Gorilla advert is actually quite Genius: In that there is no point. It's completely random on purpose. So people would go into work, school, pub the next day and someone would say, "did anyone see that advert last night with the Gorilla play'n drums? whats that got to do with chocolate?" the discussion would lead people to talk about the advert in detail, and thus the product. Word of mouth is one of the most powerful tools in advertising. the fact that it has reached you and you are both talking about it proves its effectiveness. What helped it even more was the rumour that Phil Collins himself was in the Gorilla costume playing the drums to his own solo, everyone thought so. It wasn't, he hates it when people ask.
The Brits are well known for making great commercials not only for domestic use, but across the world, including the US.
Many great film directors started by directing British ads, including Ridley Scott, Alan Parker and Hugh Hudson.
The Miner's Strike was in the 1980s not the 1970s. Brown bread has usually been linked with nostalgia in adverts. Irn Bru is pronounced like Iron Brew but in a Scottish accent so the o in Iron is barely pronounced sounding like Irn, and the ew in brew is pronounced like a Scottish u.
Helen Trope there were two miners’ strikes in the seventies.
There were two miners strikes . One in the seventies . I was at high school at the time and lack of coal led to power cuts . My dad was a ,miner and so were several of my uncle's and both my grandads which meant we were all the the same boat . When the second strike came I was married with children and my husband was a miner as well . But the one in the ad was definitely the 80s strike
Good to know! Thank you, Helen!
@@grahamboffey457 The one in the ad was in the 80s I believe.
You need to check out the Irn Bru “fanny” adverts. Keeping in mind Fanny is both a name in the UK and a much more vulgar term in the UK than it is in the US. E.g.we do not have “Fanny Packs” we have “Bum Bags”
Added it to our list of adverts for future videos!
Fanny = vulva
You have to admire a company that can make so much fun of the fact that so many people hate their product. Personally I love marmite
At a Health and Safety in the Workplace course I attended, we were told the reason for the Cadbury Gorilla ad. Cadbury had been responsible for an outbreak of salmonella, which had cost them millions of pounds, and the ad was basically a distraction and an effort to restore public trust.
Irn Bru outsells Coca Cola in Scotland
I hate coca cola, its far too sweat and just taste chemically. I don't know why it outsells irn bru here, I'd much rather a can of irn bru, im still stumped on the taste though it tastes strangely familiar.
Here’s some classics you need to see:
1. “Full moon, half moon, total eclipse!” - Jaffa Cakes. (Probably one of my favourites!)
2. “And all because the lady loves Milk Tray” - The Milk Tray man
3. Aldi tea advert
4. Any GoCompare advert with Gio Compario singing in it.
Don't forget Specsavers.
British Baguette of course! How could I forget the Specsavers adverts! I wear glasses from Specsavers too! I shouldn’t have forgotton those, I apologise!
I loved the Marmite add, especially how "ashamed" the families were to be caught with it in the back of the cupboard.
I loved your silly re-enactment of the marmite advert very amusing! It would be great if you could make more silly re -endactment videos in a UK vs USA manner? Doesthat sound like a good video idea to you, ay? :) Xx
The Cadburys ad is about making you watch and never forget you won't we you
The best adverts are the one's when you have no idea what they're advertising until the very end.
Also I think you should your little marmite jar another chance ;)
Steve Rich Hall did a great bit about that. “ A horse gallops out of the fog, a woman in a hooded cape walks by, violin music in the background. A crow calls somewhere, night falls....WHAT THE HELL WAS THAT!? WHAT WERE THEY SELLING?? “ 😁
We'll give it another go ;)
@@WanderingRavens A very thin scraping, and I mean sraping, not spreading over buttered toast is the way to go. Non Brits make the mistake of just using too much. The trick is to use as little as you can because the flavour is so intense.
@@larryfroot you are kidding,right? 1 rounded t-spoon per slice MINIMUM.
@@WanderingRavens You can also use it as a flavor enhancer; it falls into the umami flavor group, so consider adding it to things like beef casserole or cottage pie, about a ¼ tea spoon per serving, you won’t taste Marmite but it will enhance the flavor.
I'd second maybe reacting to Christmas adverts. It's kind of like the Super Bowl in the States where everyone competes to have best ones. The John Lewis adverts in particular are highly anticipated and go viral immediately after being released. The toy that's usually sneaked in to the ad becomes a must have item. But the greatest ever would be Sainsbury's 1914 which is just stunning in it's almost cinematic quality.
Lloyds bank adverts are cool. I personally love them because A) Horses and B) Gorgeous music choice.
The black horse is also instantly recognisable for a brit. There have been so many Lloyds bank ads over the years and you just need a music swell and a black horse to just know.
I think you guys will love the old Carling Black Label 'Dambusters' ad and Paul Hogan's ads for Fosters lagerfrom the 80s!
Thank you for the recommendations!
I agree. Would also recommend the Carling ad with Sylvestra Le Tousel, “ Water in Majorca “.
That's a classic.
Anyone remember the Woodpecker adverts? What a refreshing change!
Black horse ad= Lloyd’s bank
LOVE THIS! More please! Best advert ever is the Sainsburys Christmas ad (War one)
The irn bru advert was tongue in cheek and I think both Scottish and English people would find it funny. The Cadbury advert is very well known and you can see the gorilla and drum set at Cadbury world in Birmingham.
Love the hovis bread advert, it makes me feel proud to be British in a subtle and positive way 😊
You should do more advert reactions loved this and the dairy milk is my favourite and is pronounced iron like the iron you use for clothes just spelt irn and brew as in tea so irn bru
So glad you enjoyed it!! If this one goes over well we'll do another :D
@@WanderingRavens 😁😁😁
Irn Bru is indeed Scottish. As we say “pure Scottish” it’s as Scottish as Haggis and Tartan. Made just up the road from where I live. The factory is based in Cumbernauld and if my memory serves me right it’s only the owner and his daughter who know the recipe. I’m sure he spoke in an interview how he and her never fly on the same aeroplane. Loving the videos btw!👍🏻
Thank you for sharing the context behind Irn Bru! We're so glad you enjoy our videos :)
@@WanderingRavens The add is playing on England / Scotland football rivalry.
Your right. I watched the same thing
So happy to see this, especially glad to see that you're now looking after your marmite ;) I'd say the majority of are sadly stupid, but there are a fair number of witty ones. The emotional ones are amazing but typically only show up during major events or when an company has an anniversary. The classic tear jerkers are the John Lewis ads which you've seen mentioned everywhere on patreon and RUclips.
I think the tone of the ad depends on the age of the company/product and also when the ad is being aired. Usually, with old products, like Hovis bread or a bank like Lloyds, we have known them for all of our lives and so have a special place in our minds - this allows companies to play the nostalgia/patriotism card because they can literally say 'hey, remember that, well we were there with you too'. They like to do this around Christmas a lot as well.
That makes sense! Thank you for taking the time to share your insight :)
Cadbury Chocolate is a gift from the gods 💜
AMEN!!
@@WanderingRavens Yes it is,except for the Cadbury's sold widely in the USA since Kraft bought them and has the dreadful Hersheys making it under licence. Every time I return from the UK to California with Cadbury's chocolate my colleagues rave about it being so much better than the US version. The same applies to Kit-Kat (another original English product). Surely you must have seen Cadbury's Chocolate Orange on this side of the pond around at Christmas time ?
@@coliniancooke8848 I used to live in Australia and the Cadbury choccie doesn't taste the same there either. I think it's because the UK version has vegetable fat in it and the Aussie version doesn't, something like that 😁 Here's a question for you...Do you like to keep your chocolate in the fridge?
It was never that good, but it's inedible since Americans bought it and turned into sugary crap.
@@coliniancooke8848 Chocolte Oranges were originally Terry's of York, later owned by Rowntrees and nowadays Nestlé.
They were NEVER Cadburys.
Great vid, can’t wait for the next one!
So glad you enjoyed it! :D
Great video!
When the time comes around to react to UK Christmas adverts you have to react to the Sainsbury ad where it's the soldiers in the trenches at Christmas!
Added it to our list of adverts for future videos!
The Irn Bru Fanny advert is hysterical.I’m going to call our child Fanny.
Then your child is gonna hate you forever.Especially if it's a boy.
baylessnow It’s a joke.Watch the commercial.
Ahh Fanny, you've got your Daddy's eye's
And the British bulldog is the persona of Britain, like America’s is Uncle Sam
That bulldog "will nevva surrenda"
Another lovely video....lots of fun and wicked analysis!
The voice in the Marmite advert was Michael Buerk - he was a highly respected and professional journalist and news broadcaster, and more recently has done some animal rescue programmes on TV. So his authoritative voice adds to the humour of the advert.
Look up the 'Cadbury's Smash' ad - the best ad ever!
Definitely - the Smash adverts - haven't seen them since the mid '80s. For mash get Smash....
Naa the Pepporami ads, with Ade Edmondson are way better 😄
@@wyatt0003 "WHAT'S THE MATTER, TOO SPICY FOR YOU????" X¬D
Both of you should do ancestry DNA. See your ethnicity results
In 2015 a poll was taken by the British public for their favourite advert, and the Phil Collins Cadbury Gorilla won. It is indeed brilliant.
Omg you've had me in hysterics again 😂😂😂
Bread ad the street party was 1977 Queens Silver Jubilee...
It came before the world cup so I think it was the coronation
Good to know! Thank you!
It was the Queen's coronation in 1953.
i seem to see a lot of bread adverts that are emotional
Well, bread is a very emotional food.
@@WanderingRavens Not if you have to avoid gluten :(
Bread 4 Prez.
Great video, guys. A funny tradition of British advertising that started in the early 90s is entertaining with something that has nothing to do with the product. Fun to watch so the product must be fun to try.
i'd recommend watching British Christmas ads, John Lewis adverts are always an anticipated event in the UK, there are rivaries with other supermarkets every year to see which are the best. Sainsbury's has a specific one based on a historical event (pretty sure every Brit knows the one i'm talking about)
The best way to convince a brit to buy your product is to make us laugh... we're not fans of the hard sell in your face method.
The target market for Hovis is the working class and in the UK the working class is rather patriotic.
Good to know! Thank you!
Advertisement not pronounced like that in the U K except by kids that have grown up listening to Americans on T V They tend tosay schedule and research wrongly also
Elephants Memory this also annoys me greatly, so I’m glad I’m not the only one! It should be ad-vertise-ment, shed-ule, and reSearch with the stress on the S and not on the Re.
@@mirij7192 We are on a downward slope I'm afraid as we can not force people to speak decent English
I think you mean incorrectly, not wrongly. lol
Great video! You have to watch the Sainsbury’s Christmas advert from 2014! It’s the only advert that has made me cry, but not in a bad way 😂
It was actually Phil Collins in a Gorilla suit
The emotional, almost patriotic ones will require a strong brand to pull off. They're trying to demonstrate the consistency of their brand with it, so people have to know the company before the advert will work. You'll also find these are the types of company who you know who's advertising from the opening frame. Case in point, a black horse as the feature in an advert is always an advert for Lloyds. The wee boy carrying a loaf of bread is always an advert for Hovis. Grace was right about the purple background - Cadbury's every time. It's not that it's illegal or immoral for other companies to use them, they would just inadvertently be advertising these brands that are so well known for those particular things.
Most of our ads aren't meant to tug at your heart though. Well, christmas ads are, perhaps, but most of the year no. Most aim for the funnybone. Humour is key. I also believe in a collab video between Evan Edinger and Jay Foreman it was mentioned that British ads tend not to sell directly. Unless they're parodies (see Cillit Bang!). "We prefer to be nudged, than to be told what to do" was the quote (I totally didn't rewatch the video to find that). It's all about making people subconsciously remember the brand rather than actually trying to convince them to buy a product or service. I guess it must work well enough here or we wouldn't still be doing it.
Cadbury as is legendary
It's SOOO good!!
I think you were almost getting it at the end. Keep this up and we'll have to make you honorary Britons.
And definitely do more ads.
Something to remember about British adverts is that the breaks are fewer but longer. Easily enough time to go and make a cup of tea which most do. So they tend to make them random so you might wait and see what they did this time.
Personally my favourite ads have to be between Excitable Edgar which was last years John Lewis Christmas ad and the one Cadbury’s did where a Little girl buys her Mum a bar of chocolate from a Newsagents and the person running the shop sees that her mum is a nurse/doctor and he lets her pay with the random stuff she has in her pockets and gives her a little toy unicorn as her change
You guys should definitely do a John Lewis Christmas advert reaction video. It basically kicks of Christmas for brits, it even gets announced as a 'premiere' when it's first shown and after you've watched it you feel instantly festive
Loved it! We want more!!
Yay!! :D
One of my all time favourite adverts and I think you would love it if you like the hovis ad is the Saimburys Christmas Advert of 2014! It was amazing! And after this they sold the chocolate is the old wrappers too which was great to gift to people.
Omg haha that marmite one is epic lol. I live in England and haven’t even seen that one before. Patriotic ads are around, but they tend to be a bit more special - ie lengthy etc. Christmas ads have definitely become a thing too. We also get lots of dubbed ads for cleaning stuff - usually European...
Silly comedy, light hearted, escapism, makes us smile, doesn't take itself too seriously. Funny makes us like something so we seem more likely to enjoy the product.
Also nostalgia can trigger positive feeling.
That's smart marketing!
The thing about British adverts as opposed to (what I've seen of) American commercials is that American commercials tend to focus on showcasing the product, whereas British adverts focus on being as memorable as possible. That gorrilla one, for example, is so iconic that now people think of Cadbury's Dairy Milk whenever they hear a Phil Collins song. It's more about pushing a brand and finding ways for you to associate things you like with that brand than a product. I hope that makes sense! Great video.
I'm English and have never seen that Irn Bru advert so I'm guessing it only aired in Scotland. It made me chuckle and that's because the English/Scottish rivalry isn't controversial it's just fun banter.
I have to say though, I'd need a stronger drink if my daughter brought home that mess of a lad!
Irn Bru is Scotland's favourite soft drink, said to outsell Coca-Cola. It was originally called Iron Brew, but when strict consumer laws were brought in the makers were told they couldn't use that name because it does not contain iron and isn't brewed. They got round it by changing to Irn Bru, which is much like the way a Scottish person would pronounce Iron Brew. Very clever.
I've most likely watched more than half of your content, but had not subscribed - please note I hate marmite but you've earned yourself a new subscriber because of the little marmite (I've even clicked the 🔔). Those ad choices were VERY British. I think with many British ad's there is always a focus - more or less a telltale sign - that lets us guess the thing being advertised. Looking forward to seeing more vids as well as some comparisons between the UK and US.
P.S. As said by many others in your previous videos; a lot of brits (myself included) are proud to be British we just show it differently.
Welcome aboard! And we're glad our videos are helping you get through lockdown. 😊 PS: Excellent! I'm glad we chose well!
the marmite ad was made in the style of a lot of british tv shows where they go to certain people's homes and for example when they interview a person and go to their home to see how they live their life in like very messy conditions, it's made to look like one of those types of shows you often see on british tv
The controversial "you've been tangoed" ads are worth watching, particularly as they were eventually banned for obvious reasons
Irn Bru is a famous Scottish soft drink that has been around for over 100 years. It is pronounced the same as Iron Brew. Friendly banter is a large part of British culture and humour. It is what friends do. Taking the micky, ribbing each other. It is often used between rivals to joke about hating each other or being better than the other. A joke at a friends expense. The standing (long running) joke here is Scotland not qualifying for the World Cup (football/soccer). The Scotsman here is drinking Irn Bru to calm his nerves so as not to attack his daughters new English football loving boyfriend.
Love it! British banter is one of my favourite things about the UK!
The Marmite advert was almost banned! Animal lovers found it "offensive" because it so closely followed the format of animal rescue shows. The investigation by the TV regulators was finally dropped. Too funny!
You guys are hysterical. Keep it up.
Thanks! Will do! 😂😂
If you haven't seen the tango man advert, you really must... Its hilarious 😂🤣