Patriotic Adverts! British VS American Commercials 🇬🇧📺🇺🇸
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- Опубликовано: 15 май 2020
- Advertisements and commercials aren’t the only things that vary between the USA and UK! Today we’re wading into controversial territory and comparing British vs. American patriotism via some of the UK and USA’s best patriotic adverts! 🎉🇬🇧📺🇺🇸
A huge thank you to everyone who recommended adverts for us to include!
If you'd like us to react to more British commercials, let us know! And drop your best UK adverts down in the comments! 👇👇
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US Army Ad. "You are the chosen one"
UK Army ad. You don't have to feel like the loser that you are"
UK Car ad. Piss take of patriotism - look at the grandpa saluting. Did you get the irony? also, forty years old.
US Car ad. I could see a similar ad occurring in the UK. It was ironic, right?. Until the last line I thought it was tongue in cheek. Brit soldiers should have run sideways. We all know American cars don't do cornering😉
US Sports ad. Didn't spot the patriotism (until the moron chant at the end) but it was, I thought, quite inspiring. Shame it was for a brand that exploits it's workers so badly.
UK Sports ad. It's a mobile phone provider that sponsored the England rugby team during the world cup. The idea that the team are great but our support makes them giants - or they are heroes/giants in our eyes. Yeah - national sports teams drag the nationalism out of us! The rose (Tudor rose) is the symbol of England.
UK Drink ad. Didn't even have to watch this one. Yorkshire people stereotype (and I am from West Yorkshire) is that they are fiercely proud of being from Yorkshire. It is true, in part, but it is also a running gag that we play along with - along with being spendthrifts and being tea addicts in a country of tea addicts. Yorkshire Tea ads. play on this stereotype and take the piss out of it brilliantly. Sean Bean being from South Yorkshire is excellently cast. NB in Yorkshire we call him, alternately,. "Seen Been" and "Shorn Born"
US Drink ad. Very patriotic but, actually really cool. You couldn't get away with being that genuine-sounding in the UK.
Well done! You found the patriotic underbelly of the UK - international sporting events!
Don't forget the role propaganda has in many of these adverts - if you want to show any military, then they have editorial control over your content - including ads like the Hovis on or Budweiser ones in the States.
@@YourBeingParanoid We haven't seen this one yet - saving it for a future adverts video haha
@@tonycasey3183 "You don't have to feel like the loser that you are" 😂So good! I love how brutally honest British self-deprecation and advertising is.
And yes, that US car ad was ironic (off camera, Eric actually made the same comment you did about that specific ad seeming very British).
About the Nike advert, yes, it's a shame that companies can prey on Americans' patriotism in order to generate sales. A question we had, what do you think is the British equivalent of that? What aspect of the British personality do companies take advantage of for marketing?
@@WanderingRavens
Good question
There are a lot of adverts that celebrate togetherness, friendship and family. I think that has a lot to do with Brits finding it difficult to be open and sincere - it's kind of aspirational. It's one of the reasons we take the piss out of Americans for wearing their hearts on their sleeves - we're jealous that we don't think we can pull that off. See Tetley Tea, "Now We're Talking" adverts. MacDonalds got this spectacularly wrong, though when they featured an ad with a young boy realising he had nothing in common with his recently dead father. His mother comforts him by saying they both liked McDs. Loads of complaints. Ad withdrawn.
Brits are quite parochial and do not find value in the vernacular. You rarely hear a British song about a British city unless, maybe, it's London. American songwriters love namechecking their hometowns in their songs. With that in mind, we find it hilarious when you put an exotic Hollywood celeb in a British everyday situation. See Warburton bread adverts with DeNiro, EE ads with Kevin Bacon, Some Insurance company with Iggy Pop and Direct Line Car Insurance with Harvey Keitel, etc.
There is also a thing that UK advertisers do where they make an entertaining advert that has nothing whatsoever to do with their product. But the next day people are saying to each other, "did you see that Cadbury advert with the gorilla drumming to Phil Collins?". You saw that, right? The only thing that gave it away as a Cadbury advert was the purple background - a specific shade that Cadbury has licenced as a trademark.
I think, basically, Brits don't trust people and companies that big themselves up too much or that take themselves too seriously. Ever talked to a Brit who has had to write about themselves in a CV/résumé? It's hilarious.
For the UK, ego doesn't sell. That's why generally you'll only see patriotism displayed in international sporting event adverts.
Though you could also argue that it’s more egocentric to appeal to what something can do for you rather than an appeal to duty or what you can give to your country or a cause.
UK ads do tend to be more about humour rather than being patriotic.
Interesting with the military ads; I don’t think I can ever remember a UK military ad where a shot was fired. That was weird to hear.
UK ones are never really about patriotism but more about what a life in the military will give you.
Great observation!! I don't think US military ads ever finish without squeezing off at least a few shots
@@WanderingRavens some US millitary adverts have some unrealistic hollywood movie style scenes. Great vids by the way
I'm British and I am sure there is one with shots fired
@@varathrognagodofvictory7521 never seen one or at least i don't remember any
The UK military adds all focus on personal development and being the best 'you', regardless of which area of the forces it is. Could easily include an example of these in future a video
if you want a more UK patriotic advert, the jaguar British villains one is probably the best.
That's the only thing that came to mind when they said car advert, opportunity sadly missed.
You are quite right there!
Factss that shit gave me chills
Yes!!!
One of the most patriotic ads is the tenants caladonia ad
My TV (I'm British): "I was born in Carlisle, but I was made in the royal navy"
Me: *I know you've told me every night for the past idek how long please stop*
That advert is a literal meme 😂🤦🏼♀️
I actually laughed at this, thank you mate
Carlisles actually a really nice place
I know you never said it wasn’t I’m just saying
@@Submarine_2010 that's cool I just automatically feel angered towards it from the advert😂😂😂
We British tend not to be overtly patriotic until someone annoys us. When they do, Herr Hitler for example, God help them because even though we don't shout about it we love our country.
Your damn right
It is crazy that Grace said the UK army ad was scary and the US one with all the shooting wasn't! I can't imagine gunfire ever being portrayed as a positive thing in UK media
The Yorkshire Tea advert isn’t really patriotic. It’s more regionalistic. It’s about Yorkshire rather than the country.
Ian Salisbury Spot on! I’m not from Yorkshire, or anywhere else in the South of England! It’s - Regional Pride, not Patriotism. That’s not knocking regional or civic pride. My Pride is for Northumbria, and for Tyneside. It is far stronger than any element of patriotism. In fact, I feel no patriotism at all for England, I’ve far more in common with a Glaswegian than a Cockney or Bristolian. I do have a strong sense of Patriotism about Britain,and I always have and continue to regard myself as European.
Yorkshire is Gid's own country
sashh all the more reason to be atheist then!
I'm Manc but my favourite tea brand is Yorkshire Tea. Closely followed by "Monkeh"
Yorkshire comes first for me then England
As an ex-British soldier, I'm here to tell you that in the army you fight for your mates, then your 'sub-unit', next your unit, after that the army itself and finally somewhere down at the bottom of the list Queen and Country!
Same in Australia. Existential notions of patriotism, rarely factor in.
That car ad was ancient! We probably wouldnt do something like that now. You cant really compare it tbh as it is vintage Re the Military, yes, the more recent adds talk about being born in a place, but made in..the Navy or whatever. The adverts for the Marines is more like the American ones. The rose is the ENGLISH rose - not British
We'll look up more military adverts!
@@WanderingRavens I think this is a key point with the adverts in the UK, they've certainly changed over the decades and were more overtly patriotic after WW2. Now a days patriotism has a connotation with nationalism and conservatism hence the care around the topic in adverts.
Yeah, I think it's tongue-in-cheek. The stuffy old gentleman saluting shows us this level of patriotism is silly but it still might appeal to the small seed of patriotism that might be in the average Brit.
The car ad was also made during the Cold War too I think, think some of the transit vans or new corsa might play up the Britishness of things. A few years ago there were a lot of Christmas adverts that went back to ww1 and things they were good
@@Theinternalrewrite Good to know! Thanks for pointing that out for us! The old stuffy gent is a great indicator of irony.
No joke, I've never seen ANY of those British ads before, I obviously haven't watched enough TV in my life 😂
We hadn't seen them either! 😂
I’ve never seen any of them either, possibly a bit of the rugby one
I've seen them all
Apart from the Yorkshire Tea ad. they were all adverts I saw at the cinema, not on TV.
Most British adverts use humour to sell. It sticks in our head more than someone shouting a brand at us.
You have to watch the Sainsbury’s 2014 Christmas advert. One of the best British ads of all time !
We will!
Definitely, it’s beautiful.
Wandering Ravens Please do UK Christmas adverts, they are amazing. Especially the one mentioned and John Lewis adverts.
John lewis ads are better
Amelia Clark John Lewis ads are good your right :)
I think us brits don't feel the need to prove how patriotic we are, and will be patriotic when its needed. Not a dig at americans in anyway.
Agreed! With us our patriotism is showing respect.
When you're the best it should be obvious, you don't have to shout about it. Overt patriotism is seen as bragging, which is just bad manners, and possibly a sign of insecurity.
The exception with sport is that you are cheering on your team, but you are techically supporting other people (the players).
duckwhistle Patriotism is not showing respect it’s passion and devotion and loyalty to you’re country . Any body can have respect not everybody is passionate and devoted and loyal about a country they love .
@Dale ...excellent way of putting it!
@@duckwhistle Absolutely agree.
Nearly all British patriotism is tongue in cheek except Queen and country and defence of the realm.
Thank you for sharing your insight, Peter! We have a lot to learn about patriotism in the UK.
No, the rugby players were literally gaining stature. It's about how we have a lot of respect for our rugby players.
I took it as being an advert for O2 (who are The England rugby team's shirt sponsor). I'd never seen it before … O2 are a mobile phone network.
The 1% of English people who are actually rugby union fans maybe have respect for them...the rest of us probably couldn't even name more than two members of the England rugby union team, if that.
@@57bananaman Yes it was; O2 advert. Not one I'd seen before though.
Can't help but think that there are echo's of the Big Friendly Giant movie in its execution.
@@zargonthemagnificent330 1% maybe 20 years ago, Rugby Union is the third most followed sport in the UK.
In Britain we’re a bit too cynical for the “my country do or die” style of the American Army advert.
I’d say it’s because Europe was much like America a century or two ago but obviously time has passed and certain "things" have happened that makes people as cynical or suspicious as they are about patriotism of that level.
Ryan Renshaw Read “Stalky and Co.” by Kipling, it’s a collection of autobiographical short stories about his school days. In one of the stories the local MP donates a Union Flag to the new Cadet Force in the school. The boys in the cadet force (all of whom are to go into the Armed Forces or Colonial Service) are disgusted and ashamed of the MP’s jingoistic behaviour, and the cadet force folds.
If we consider Kipling to be the arch-imperialist author (he was a friend of Cecil Rhodes, after all), one would expect his books to be full of jingoistic, death-or-glory, dulce et decorum est guff, but they are not. Soldiers are portrayed as being proud of their Colours, as soldiers In British Regiments still are, and of being soldiers of “the Widow” (Queen Victoria), but they fight because they are ordered to by officers they respect.
Jingoism only really came to the fore in Britain in the Second Boer War, First World War and Second World War.
Keith Orbell I was thinking more in terms of modern civilian day to day life, war is different jingoism or not. My point is that America is a younger country and has going though it’s imperial superpower phase like Europe did, now Europe has a different that kind of patriotism, one that’s more practical, while in America we are indoctrinated to sing the pledge of allegiance to the flag, country, and the Christian god every day as a child until it seems normal to everyone or even apolitical. It’s easy to see why it would appear cult-like to outsiders and rightfully so.
To understand British patriotism, you should watch the ending of the Last Night of the Proms, any year. That's when we really get patriotic and it's fun and inclusive and people from all over the world get involved.
Yes, yes, yes! LOVE Last night of the Proms. It really doesn't get more British or patriotic!
@Kristian Hansen I completely agree and that's what makes the evening so enjoyable. There's almost a naughty school kid element to it, when else can you let off an air horn in the Albert Hall?!
Also love that it's not just the Union Jack that's waved but flags from lots of nations. It's a great excuse to come together for a bit of a knees up and a sing along!
@British Teeth www.medicinenet.com/script/main/art.asp?articlekey=192566#
American teeth are actually worse, makes your name and what you believe in a bit laughable 😂🤣😁
@British Teeth on average, Americans have more missing teeth than British people.....that makes you to be a bit of a twat! 😁🤣😂🦷🦷🦷
@British Teeth I suggest you learn how to spell and use punctuation correctly.
yes the car advert was entirely satire
the uk rugby ad was actually done by O2 a phone service provider, it was for the 6 nations rugby tournament, standing on the shoulders of giants is an ancient british moto and was stamped into the edges of our old £1 coins, the ad is saying that we as a nation need to make our team win by making them giants and standing with them
@daro2096 what was on the edges of the £1 coin then?, the latin phrase?
@@TheHarleyEvans There were numerous but the main one was "DECUS ET TUTAMEN" (An ornament and a safeguard).
I don't know about ancient, but it was famously said by Sir Isaac Newton who was Master of the Mint when he wasn't discovering Gravity, Optics and Calculus(*) (hence being put on the coins) although some people think he said that as a dig at Boyle (founder of the Royal Society and inventor of Chemistry) for being fat.
me at 1:24 "i was born in carlisle, but i was made in the royal navy."
waaay better than our army ads 😂😂
We finally figured out what the US military spends their budget on!
@@WanderingRavens 😂☕
The ironic thing about that ad is the narrator isn't from Carlisle, but actually a Geordie!
@@animationcreations42 ahaha that's so interesting. i love geordies!
@@animationcreations42 He could've been born in Carlisle but moved to Newcastle when he was young
Was that Jack Daniels advert trying to give the impression Televisions and Radios were invented in the US? Lol
Same with the shot of jeans aka denim... "de Nîmes" (France).
Adeptus Mushin
There is quite the argument that electronic television was 'invented' by an Idaho (born in Utah) son of a farmer Milo Farnworth, with Bairds television having a manual basis.
Radio is usually attributed to Marconi an Italian, however his was more of a consolidation role with research into a 'wireless telegraph' spanning many decades.
@@michelmartin6509 Denim is the material . Jeans as we know them with metal studs etc were first made (then patented) by Levi Strauss and used' by Californian Gold miners .
Before that trousers made of Denim had been made for sailors but they didb't have the same type of seams or studs.
I have great difficulty in getting my head around anyone being considered the inventor of trousers
Don't start. Next thing you'll be telling us is that Henry Ford didn't invent the car or that Thomas Edison didn't invent the motion picture camera!
@@WanderingRavens
Inventing the car was a German Carl Benz.
Ford didn't even invent the production line the first one of that was the 'Long shop' ,in Suffolk, which made steam engines
Motion cameras were quite a while before Edison . A forerunner in 1845 by an Englishman an actual camera in 1876 again an Englishman
Thomas Edison invented very little but he had a workshop full of inventors working for him.
How's that for patriotism (apart from the German bit ;O) ) everything was English.
Hold on I am not English so I can't be patriotic to England, oh Flip.
That Austin Metro ad was definitely ‘tongue in cheek’, self deprecating, taking the ‘p**s patriotism! Having once owned an Austin Metro no one in their right mind could compare it to a German, Italian or French car of that era.......or maybe I just bought a Friday afternoon made model. 😂 😂 😂
Thanks for the insight! We had a feeling it was being ironic!
Look there’s a reason why Austin isn’t around anymore 😆 jaguar definitely does it better
Made me cringe, felt ashamed being associated with that car lol
I don't know how anyone can be patriotic about British built cars from that era. Even we think they were all terrible. They were shoddy unreliable rust buckets, built by people who were usually on strike.
l3v1ckUK yeah strike definitely had something to do with the bad quality of them
You're spot on about sports in the UK, and probably Europe as a whole actually.
Modern Europe has shunned out and out patriotism for obvious reasons in favour of a more united image but that's not to say we're not still proud of our countries. And sport gives an outlet for that patriotism.
The Six Nations Rugby is a fabulous example. What I love about it is the friendly rivalry, and I stress friendly. I may have a red dragon painted on my face and sing Tom Jones til my lungs explode but win, lose or draw, you all have a pint together after the match.
(please do watch the Guinness six nations ad, The Purse)
If you look up the "Keeping my faith" british army advert you'll find another example of how different the two countries approach army recruitment.
Woah!! Suffice it to say, I don't think that advert would be well accepted in the USA.
@@WanderingRavens Yeah I think you're right about that 😅
@@WanderingRavens It wasn't well accepted here either in fact there was such a furore about them I think they were pulled. I don't actually remember them on broadcast TV
Make them giants: what I like with these is it humanises the heroes. They are fathers and husbands. Everyday normal blokes. It highlights them as representatives of us.
It was a great ad!
There's no direct connection between the product and the team. O2 is a mobile phone service provider that is the official sponsor of the England rugby team, so the ad is just about brand awareness. Guinness is famous for its advertising, and has a long-term association with the annual Six Nations rugby championship, so they make some clever ads of a similar tone.
If you want to see Sean Bean live to the end, give Sharpe a watch. Think that's largely where his character in the Yorkshire Tea advert is coming from
Thank you for the recommendation!
It might worth bearing in mind that Yorkshire is considered the Texas of England, and the local patriotism of that county is well-recognised to the extent that, for a general British audience, Yorkshire's own patriotism might be played up for comic effect. Yorkshire Tea is a good example of this -- all their ads make fun of how things are only done properly in "God's own county" and the rest of you (us) don't know what you're doing.
@@leohickey4953 Aye lad, the rest of you know nowt. 😉
@@cutthr0atjake Ha ha, Jake lad. I was born in Lancashire but went to Sheffield uni. The locals always seemed grateful for my missionary work (!). In fairness I've got a few boxes of Yorkshire Gold in the kitchen, and I'm trying to civilise Londoners these days, which is much more like hard work, as you can imagine. Stay healthy 😊.
@@leohickey4953 You may be from the wrong side of the Pennines 😉 but its good to see you're doing your northern duty in bringing civilisation to the heathern southerners. Good luck & keep safe! 😀
The Metro advert was definitely "tongue in cheek" , but also about 40 years old
The car advert is really old and I haven't seen it before. It's definitely taking the piss as well.
I agree that sport is probably the UK's acceptable way of showing patriotism. Particularly rugby, in the Six Nations Championship in which England, Wales, Scotland, Ireland, France and Italy compete against each other. The pageantry around the national anthems shows a lot about how each of the nations see themselves.
Wales has by far he best national anthem; England hasn't got a national anthem. What is the nearest thing England has? “Jerusalem”!
I think the big difference in the military one is that no one fired a weapon in the British one and come to think about it that isn’t something often shown in the military ads. And yeah, they do tend to have the theme of ‘be all you can be’ rather than ‘ask not what your country can do for you but what you can do for your country’ theme that seems more prevalent in the American commercials.
The most famous forces recruitment ad is “if you can fix a bike you can fix an aircraft carrier, I was born in Scunthorpe but I was made in the Royal Navy”
One of the best recruitment ads was the Army one from 20-30 years ago, where it shows a disagreement between a squad of British soldiers and a group of armed locals in a desert area. The shouting is getting louder and the body language turns aggressive. Instead of bringing his rifle to bear, the squad leader de-escalates the conflict by taking off his mirrored shades and showing a human face.
Just watch a british Royal Marine advert and suddenly your watching a horror movie.
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I definitely think that a big part of this is the fact that being emotionally reserved is precisely one of the things which people are proud of in the UK; so it's kind of inevitable that our patriotism is less overt, since "not being emotionally overt" is kind of a British patriotic virtue.
A brit basically couldn't do the Americn style overt patriotism, because to do so would be a paradox since being overtly patriotic is kind of unpatriotic.
Being quietly proud and emotionally reserved *is* being patriotic in Britain.
The American army and would not go down well as they focus heavily on "killing" whether that is shooting the gun or blowing things up. It would definitely not go down well here.
It makes me wonder how they get people cause I got from the advert that it's their duty to be blown up
I was going to say exactly the same. I think ruclips.net/video/TBVAzfpjzGc/видео.html is a really good example of a British Army advert. The focus is on using smarts to avoid conflict rather than just going in with all guns blazing.
@@niamhduffy2012 the military job is to kill people and blow things up that's are main job and people should know the risks upfront before they join
@@donaldharris3037 risks not duty. The army's duty it to protect people and try and fight for peace. To me it sounds like the American army is a safety buffer that can just be eaten through and then topped up with more people who will die.
@@niamhduffy2012 yes the army job is to protect people but we are not the police the quicker and harder you go in and the more bad guys you kill the quicker the enemy will surrender
That Austin metro add, was so old, I'm pretty sure I was a small child when that car was out. I'm 45 now, we are not patriotic about cars.
Good to know! xD
Unfortunately so, if we were we a little more patriotic about our cars we might still be building some of our own rather than building for foreign owned companies
monstercrx tbf british Leyland didn’t help themselves with poor quality cars. Somewhat unreliable and with half the workforce on strike
@@lukedoherty8062 no they didn't, but don't forget that British Layland weren't the whole of the british car industry.
I always this it's funny when travelling abroad that the majority of Germans drive German cars, the French drive french cars, the Spanish driver Spanish cars, the Japanese drive Japanese cars and Americans drive American cars but British people for some reason seem to think that a British car couldn't be as well engineered as a German one, even though nearly all the F1 teams apart from Ferrari are in the UK as are many of the other Motorsports teams.
monstercrx this is true. I’m from the Midlands with family all working in the car industry around here. The family car sadly are no longer british all that’s left are luxury cars Morgan’s Lotus JLR ect not for the everyday person.
Please check out the 2014 sainsbury's christmas ww1 advert. probs my fav advert of all time!
We will!
@@WanderingRavens That advertiment is the most patriotic add that we've got I'd say! It really makes us feel proud to be british :D Love you too react to it!
British adverts will always aim to be emotive, there may be patriotism but it won't be obvious, we don't shout about it. British adverts will either make you feel sad, make you smile and laugh or have a memorable caption or song.
So they aim to be boring
@@elvangulley3210 that's your opinion. Understated and not having to over the top and shouting about it doesn't make it boring.
The rugby advert was for 02 mobile phone who sponsor England rugby
And O2 are Spanish owned.
Don't you find some of the American ads being a bit cringe though, where the patriotism is overly forced.
"We're American. We're the best. We're the most free. We make the best this and the best that. We do this better. We have the biggest this. Woooo land of the free."
Like no other country on the planet has freedom or does certain things better hahaha.
On the other hand, a lot of British ads can be silly, have nothing to do with the brand/product and very annoying so that people remember it (e.g. the Go Compare man).
That's what you get when you brain wash your citizens from birth that they are the best and everyone else is second class
Were the most free
Recent events (and the beginning of the country) would tell you that’s a lie
@@Alucard-gt1zf I think it's more the opposite. They only teach you about America so you think everything is like America. I remember my first time going somewhere else and the whole time I was thinking about how weird it was.
Haters gonna hate
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Biscuit dunking - digestives for coffee, rich tea for tea - easy
Is that Austin ad from the 70's, thats prob the last time we made cars....
😂😂
The metro was a horrible horrible car
Rupe overlay
I liked the metro, I learned to drive in one, and drove several more.
we are still the third largest car producer in Europe.
@@aj-rp9kb but their not british owned any more.
The Shaun Bean ad is taking the piss out of patriotism.
The "Sports" ad was for a mobile phone network, and it was trying to stir up support for the England rugby team.
The "car" ad was from a million years ago, when there were lots of people left who remembered the war.
The American ads were cringe worthy.
DON'T drink your tea with the bag still in it!!
Yay! We successfully identified piss-taking in the Sean Bean advert :D
The English car advert is 100000% tongue and cheek 😂
The Metro ad was definitely tongue-in-cheek; I remember it well and it was just us laughing at ourselves. We were the "sick man of Europe" at the time and we still had a car-making industry, which was struggling and we were trying to revive. The Metro was successful but nowadays it, and anything made by Leyland, is a bit of a joke (but that's a separate issue and nothing to do with the ad).
The rugby one wasn't an ad for English Rugby; it was an ad for O2, the mobile phone carrier that sponsors the English rugby team. See it in that context.
Digestives dipped in COFFEE!? And here I was being a fan of this channel and all!
As a heretical Australian, try dipping them in the following: hot chocolate ("hot cocoa" to Americans), whisky (take your pick on type), beer (again, try a variety), barbeque sauce, salsa and grapefruit juice. Things we try when we are pissed!
Jack Daniels advert tried to insinuate that the television was invented in USA its from Scotland
If I'm not mistaken isn't Jack Daniels from Ireland and started as a medicine when the Irish family took it over to America lol
Carl Boardman you mean it was made by a British person in Britain.
The Baird Television system was a dead end, was not going anywhere. The electronic system using cathode ray tubes was an American invention. So television was 1st demonstrated by a Scott but it was the American system we all use.
@@gordoncampbell3514 American system we all use what 50 years ago we watch Japanese TV system
@@gordoncampbell3514 but not any more.
Just a heads up, Sean Bean is referenced in the Yorkshire Tea add because of his role as Lieutenant Colonel Richard Sharpe from the very popular TV series Sharpe, set in the Napoleonic Wars era. Also with the British Army ad you'll find most Brits have a sense of duty because that's what others have done before you so you feel obligied to pick up where they left off the tag line "Army, Be the Best" emphasises being world class, also being the best you can while helping people. Whereas the American one appears more to be we give you gun, you go where we say.
Bastard
I love "Sharpe!"
The rugby ad was all about drumming up support for the England rugby team for a tournament, it kinda has to be patriotic. I also took the "growing" thing as if you wear the shirt and offer your support then the players will "grow in confidence", because every time they saw someone supporting them they physically grew in the ad. A kind of "Growing in confidence" type thing.
Love how the JD ad references things like the TV, invented by John Logie Baird ... in Scotland.
The British car ad was 100% sarcastic
I used to own an Austin Metro, it was the worst car ever made. Seeing that ad brought back some terrible memories LOL
Those oil leaks!
Yes, the gear box was horrible, and the body was covered in rust
Love how far back you have to go to find an advert for a British made car 😂
There are more recent patriotic car adverts than that. This one is from 1996: ruclips.net/video/WPXwjhXLzrU/видео.html
Great video guys . The Austin Metro ad was certainly tongue in cheek and found it an eye opener watching how direct the US adverts were. Slightly off topic , a rare example of British patriotism being openly shared is the Last Night of the Proms (the end of a classical music festival)
I think the Austin Metro ad was definitely self aware and not too serious in making the point.
It was the only real selling point of that hateful little car.
I cannot remember who said it, but very many years ago I read a quotation which went something like “My country right or wrong makes as much sense as my mother, drunk or sober“.
red rose=Lancashire. white rose =Yorkshire. lookup the war of the roses.
Oh!! Thank you for the reminder! Been ages since I read about that.
White rose all the way
The English Rose comes from the Tudor Rose. When Henry VII defeated Richard III to unite both Houses he combined their symbols in one.- a white rose superimposed on a red rose.
@@WanderingRavens it was the biggest historical influence for Game of Thrones. George RR Martin threw in references and similarities everywhere!
#Lancashire
Weird but I have never seen that British army advert before
It was an interesting advert!
It's very recent, I saw it on TV last week.
That and the Yorkshire tea ones were the only ones I'd seen before. There are other armed forces ads that take a different tone, but generally seem to focus on bettering yourself. Like the older "be the best" ones for the army and the royal marines soundbites like "you can be more than you ever thought possible. All a royal marine does is change what they think is possible" and "it's a state of mind, you may already have it".
@@magnusbruce4051 We watched a few more tonight and you're right, they all seem to follow a theme of bettering one's self.
It's very new
I seem to remember something about the British Army adverts are not allowed to glorify war. Having said that, I can't find anything about it online.
If my military was as weak as yours i wouldn't show anything involving war either. But i guess being a weak passive European country hamstrings your military.
For other instances of Sean Bean living to the end, hunt down the Sharpe series “Richard Sharpe, so badass he actually survived being played by Sean Bean”.
Interesting that you did pick some recruitment ads - think one key thing to help consider British patriotism is the following: from my understanding from all of my friends that have served in the military, which is most of my close friends, if you go into a recruiting office and say you “want to fight for your country” that’s not really a good enough reason, they say you’ll probably get laughed at and asked by the recruiter “why do you really want to join?”
I can’t imagine that situation arising exactly in the US, the notion that someone expressing patriotism to the military as a reason to join being something that’s laughable. Not that the men and women of the British forces aren’t patriotic, they certainly are, but we have a layer of cynicism that goes with it (in contrast to the earnestness of Americans you mentioned elsewhere).
You're right! Everyone I know that has joined the US military has done so out of duty and to "serve their country," rather than for what the military can do for them.
Wandering Ravens I think there is still very much a sense of duty and a desire to serve the country but that in itself isn’t seen as a good enough motivation, it’s too nebulous for us, certainly as a reason to risk your life for - and I think military service here tends to be longer on average, I know a few Americans who’ve done a couple of years and that’s it, here you’re looking at least 5 years and often it’s essentially a lifetime career. They want to know you’ve really thought about it and are serious about the commitment.
The English army ads are a joke and barely patriotic. Line of recruits English gay man, Pakistani Brit, Seik Brit, Chinese Brit, black Brit. Then goes on to say the Pakistani Muslim can join the army and pray while the squad cover him. With those kind of military adds its surprising we have anyone in the army!
I saw the American ad as "Serve your country and have an excuse to shoot people and blow stuff up" and the British ad as "Join an army filled with people becoming the best they can be".
@@davidhurcombe6505 Why cant those people be British?
The only time the United Kingdom 'unites' is during the Olympics. Even then, we bitch about medals won by Scots/Irish/Welsh/English/Cornish/Yorhshire(wo)men etc.
If there's a war on, we're pretty good at pulling together. Then, normal service resumes.
The British and Irish Lions
Good to know!
The Olympics are boring.
@@teresafinch7790 Except, for the millions of British people who create surges on The National Grid by opening the fridge for another beer, or popping the kettle on, in unison.
At least the British people who find The Olympics boring are 'united' in their boredom! Ha! ;)
@@Damo2690 That's true. But, it's pretty 'niche' and there's usually a few arguments about team selection. If we - The Home Nations - win anything, on a tour, it's not widely recognised/celebrated.
Disclaimer: When I say 'Home Nations' I'm not, in any way, trying to offend Irish people and recognise that you are a separate political entity. I'm simply referring to 'These Islands', which are our home.
P.S. I nearly said 'British Isles', but the word 'British', to the Irish, is like mentioning Voldemort's name! 'Nough said, I'm slytherin off! ;)
Legendary Liverpool FC manager Bill Shankly once said "Some people think football is a matter of life & death. It's not. It's much more important than that". Sport is the medium that British people can best express their patriotism.
every brit knows this sentence:
"i would give my s p l e e n for claudia winkleman's hair"
I'd have liked to see the state of those Dodge Challengers if the Redcoats had unleashed a full volley at them. That would have taken the smile off Washington's face. 🤣
To bad your army couldn't and still cant.
@@elvangulley3210
Youd be surprised what their capability is.
It's not all about numbers.
You are more than welcome to stand in front of them.
@@elvangulley3210
I think you'd be too engaged standing up to your own military when it's deployed against you by the great Donald. 🤣
Im going to give you a tip since you Europeans keep making the same mistake. 50% of America hates trump and didn't vote for him so using him as an insult doesn't really work.
@@elvangulley3210
100% of the people who voted for Trump were Americans.
Own it.
You'll still end up fighting each other.
Most Americans are so ill educated that they believe that the revolution was American against British. It was not, it was British colonists fighting British establishment and the colonsists treasonously sought the help of Britains enemies to help without whom, there would be no USA.
Basically the 'war of independence' was actually a civil war, and Britain both won and lost it. Usa was not involved in it at all
Our founding fathers stopped being British when they went to war with you.
@@elvangulley3210 does that mean that due to the American Civil war, the south are no longer Americans?
At the time to them yes and if they won definitely. They had thier own president,government, capital the whole Shabazz.
All these British ads I thought I'd forgotten. Omg. Memories unlocked.
When I was younger (I'm 71) "British" patriotism was much more common. Partly because my parents generation had just been through the war, but also because the English (the majority) didn't distinguish between "British" and "English", to the annoyance of the Scots and Welsh (Northern Ireland is another discussion entirely!). In the 80's and 90's that changed - more started to identify as "English". But there were distinctly racist overtones - the flag of St George took on some of the overtones of the Confederate flag in the US, and the BAME community in England would always identify themselves as "Black British" ("Black English" still sounds like an oxymoron.) I don't think that's /quite/ as true in the 21st century, but part of the reason advertisers don't push the patriotism button is that it's unclear what we want to be patriotic about. The "United Kingdom" has very little appeal. "Britain" a little bit more. "Scotland", "Wales" and, yes, "Yorkshire" are all buttons that can be pressed for those particular communities. But outside a sports context I'm still not sure the English are totally comfortable about... being English.
The Austin Metro ad was definitely tongue in cheek, also, it was Rule Britannia not the national anthem
Good to know! Thanks for setting us straight!
Yep! There was no ‘God save the Queen!’ Just Rule Britiania! Also. It was old so have actually never seen it!
The main army one I’ve seen is the ‘made in the Royal Navy’ ad. That’s the one everyone remembers!
What I've realised is that in terms of merchandise such as cars, shoes etc. An emphasis is placed on 'Britishness' however when it comes to things such as the army, patriotism isnt really mentioned SPECIFICALLY'. I think this is because there is a large amount of different cultures and ethnicities in the uk that to appeal to everyone they seem to pray off this.
Where did they find the advert for the Metro ? It was thirty years old and yes it was tongue in cheek !! 😂
The Austin Metro ad is very old, maybe 1970s or 80s when us British were more worried about unemployment partly caused by cheap imports so the patriotism counted more. The army advert was more recent
Yeah, we had to go back in time to find enough patriotic ads for this video! I'm assuming that this means that patriotism doesn't sell like it does in the US.
Well those US adds were almost exactly what I was expecting. But I do think Eric hit the nail on the head by saying that in America Patriotism sells.
What would you consider the advertising equivalent of US patriotism in the UK? Or in other words, what aspect of the British character do companies take advantage of for sales?
Wandering Ravens good question and one I’m not really sure how to answer. I would say the equivalent to American patriotism would probably be British Heritage. But that would be at a guess
The NHS And Sports are what sells for patriotism here.
If the UK Prime Minister were to say "God Bless Britain" during a public broadcast, we would think he'd lost his mind, but US Presidents seem to say "God Bless America" every 5 minutes
'Blootered' welldone lass! you used that word like a true scot! had me in stitches! lol
The advert for the rugby was an ad for 02 (their sponsor) playing off of Rugby fan’s devotion to their team.
Was wondering what 02 was. A carbonated water, perhaps?
Wandering Ravens it’s a mobile phone network.
Where was the 2014 Sainsburies Christmas advert?
That has germans in
A few of points; 1. Where as the American army ad is aimed at 'Adults' the British Army ad is aimed at kids (legally if your parents allow it you can join any basic military entity (non special branch; commandos etc) at 16) leaving school
2. Austin cars doesn't exist as a everyday brand anymore, only at vintage car dealers
3. In reference to the Rugby ad, it was on tv during one of the early stages of one of the last Rugby world cups and they were encouraging people to watch (and support) the England team so 'the team' could possibly get to the final. Also, unlike the English national football (soccer) team the ERT actually gets to the final of their respective sport's world cup
Yes the Austen Metro ad was tongue in cheek.
The Metro advert was serious, if a bit over the top. I remember it. The parent company (British Leyland) was the last British-owned volume car producer at the time and was in a dire state, close to collapse. The Metro was their last hope of survival, if it sold. The first adverts (it was 1980) played on that - ie. buy this car & save our volume car industry. (It did become a top seller and the company was saved - until it all went wrong again in the 90s - but it was seen as a good car at the time. People didn’t just buy it because it was British). You wouldn’t get an advert like that now.
Thank you for giving us context for that advert! Love learning the history behind these sorts of things.
Finally, the real answer.
The Jack Daniels ad is hilarious. Of all the stuff shown in the advert only three are American inventions !
Television - Scotland
Denim jeans - France
Adjustable spanner - England
Fire Hydrant - England (16th century) !
Electric guitar - US
Lawn Sprinkler - Ancient Mesopotamia
Electric fan - US
Pneumatic drill - US
Radio - Italy
Motor car - Germany
Traffic lights - England
Motorbike - Germany
Telephone - Scotland
Coffee - Ethiopia
Hamburger - Ancient Rome
And finally Whisky - Scotland !
Ha
I can hear all the freedom getting triggered 😂
I am not Irish but they might have something to say about where Whiskey was invented.
The Rugby ad was for a mobile phone company 02. They sponsor England Rugby team. This ad was shown during the rugby world cup. During major sporting events many sponsors have these ads backing the national team.
Things you should try:
- find ads for the same company in both countries.
- look for award winning ads in both countries in the same industry
- look at the budget for the ads
React to the British enterprise car rental “US customer service “ ad for a British advertising teams take on U.K./USA advertising style.
Those adverts defiantly give a very different tone. I just had a thought maybe Americans are taught to be patriotic and brits are brought up to be proud of where they are from.
Anyway back to the adverts or to be exact one advert the “rugby” ad.
That was for O2 which is mobile company who sponsor the England rugby team. So the O2 r using the patriotism for the England rugby team to help them.
In addition I think People do get more proud and patriotic about there sports teams.
P.S. If you want to see some more patriotism look up the Last night at the proms (spesficly Rule Britannia), any royal wedding/ceremony, the London 2012 opening ceremony, (I remember, a bit about the industrial revolution, the NHS and the Queen jumping a helicopter),
We'll look up those events! Thank you for the recommendation!
@@WanderingRavens Love you too react to the rule britannia proms :D Thats definitly patriotic for us :D
Well no wonder you won the Revolutionary War, we were on foot and you had cars - not to mention a time machine. I love these history tutorials chaps.
That second advert in unlocked memories I didn't even know I had
With regard to the military, it’s seen in the UK as more of a job rather than a national pride (although that is the case with some people). The only time British people get to the same level of military patriotism that Americans do is when discussing the first and second world wars. For example, when I was visiting the states (Alabama, if that helps) once, an American friend of mine said this “There are 4 things that matter to people here, in descending order: God, the military, guns and country western”. Expressing distaste for the size of the military for example in the states would be seen as unpatriotic, whereas here it’s something that even some high profile politicians have advocated.
Thank you for the insight! And while you're friend's list does vary a bit in different states, the military is always high on the list of American priorities. It is considered very unpatriotic to criticize the troops.
It used to be that you joined the military to see the world and learn a trade you could use when you are discharged. That still can be true, but personal development and team building, etc., is also part of the experience. If you are promoted you might learn management skills too. Another reason as well as getting fit (not necessarily staying fit!). When I was younger it wasn't uncommon for a family to have a history of joining the military (especially in England) and the joining the army was seen as what male school leavers did if they had no chance of getting a job. Recruiters used to be allowed in to schools, but I don't think that happens now. I'm 60 this year, so I'm probably at far end of the your viewer demographics!
Hey 😊 There's a hilarious Six Nations ad from 2014 you guys should watch which shows the friendly rivalry between Wales, Scotland, England and Northern Ireland. I love all your videos ❤️
Thank you for the recommendations!
Nicole Pritchard Slight correction there is no northern ireland rugby team in the 6 nations ,the rugby team is an almagamation of NI and the republic of ireland,they play as one.Only in football are the two separate .Thats why irelands call is sung at away matches rather than the irish national anthem,Northern unionist irish players don't feel comfortable with it.
The British car advert was totally tongue in cheek
The way I saw the Rugby one is that the fans made the players bigger, so people supporting the national team made us a bigger team than the opponent. Our fans are pretty passionate.
In this country for most people over 30 Sean Bean is known for surviving.
He was in a show called Sharpe set during the peninsular war where he was a soldier that won every battle.
Fantastic show.
Shame you didn't have the blackcurrant tango advert for patriotism.
there was one that had a load of stereotypical Brits quoting jerusalem if for no other reason than to see the Yorkshireman with a look on his face like he was thinking of ways to re-conquer India for the empire.
"he was a soldier that won every battle" - Fuentes de Onoro wasn't a victory for the British, and neither was the failure to take Burgos. Whether you count either as a draw or a loss, both failures triggered a British retreat.
@@RichWoods23 You must be new to sharpe.
Thank you so much for the military ad comparison, as Irish in the UK, I find it really weird to see military recruitment ads on TV and even in the ads at the cinema. Back home in Ireland, our military is mostly assigned on UN peacekeeping, so anyone who wants to join has to actually look up how to join. One exception being an event for final years students, where the majority are universities but the military turn up too. But in comparison to the US one, I'm a bit more at peace with the UK ones.
Sport and patriotism go hand in hand, definitely rugby and football, and probably nearly everything else (but I can be corrected) breaks down into the nations. Scotland, Wales, England, Northern Ireland (for soccer, not rugby). That particular ad is for O2, the mobile phone company, who are the main sponsors for the English rugby team, so all their ads during 6 nations, world cup, any international fixture will use the rugby ones. TheI Vodafone are the sponsors for the Irish rugby team, so the minute I see one of those ads at home, I know there's a rugby fixture. Looking at the O2 ad, and from others I've seen, the purpose is more to build up support for the team then to actually sell products.
This was a great comment! Thank you for sharing the context behind the military and rugby adverts. We need to look up more sports adverts :D
In the Jack Daniels advert, you would assume the US invented television, radio, telephone, motor car etc, not to mention whiskey.
Really! The mini metro?? You could of chosen a Jag! 😂😂😂
I liked the comparison between the American and the British army advert. What they don't show is the underlying patriosm of the British armed forces. As a British armed forces veteran, on joining I swore allegiance not to the country, not to the people and not to the government but to Her Majesty the Queen Elizabeth the Second. I'd be interested to know how the American armed forces handle this aspect of allegiance.
And of course, great video, guys. 🇬🇧🇺🇲
The oath every enlisting member of the US military says the following "I do solemnly swear (or affirm) that I will support and defend the Constitution of the United States against all enemies, foreign and domestic; that I will bear true faith and allegiance to the same; and that I will obey the orders of the President of the United States and the orders of the officers appointed over me, according to regulations and the Uniform Code of Military Justice. So help me God."
We don't swear to any leader it's to defend the constitution against all enemies forgein or domestic
Please ask Taffe316 about how to get your episode up with a BBC television programme.
We sent him an email!
Wandering Ravens 🙌🏻
You two are a breath of fresh air. Keep it up
George Washington driving a Dodge Challenger is probably the most American thing I've ever seen