Well Apple kinda famously did that with their “Get a Mac” campaign featuring Justin Long and John Hodgman.... although as the other person said perhaps they were completely able to admit they were desperate but its still not a particularly great look. And they were different in that they were going over the general characteristics of their respective operating systems rather than “I’m a Mac... and I’m shiny” or whatever, it was more like “I’m a PC and I’ve got another virus” or whatever.... they were more focused on the positives of their own brand compared to negatives of the general “opposition” and outlining the niggles that current PC users faced and offered a better alternative rather than just attacking windows and adding nothing about their own brand... Idk, kinda on the fence about this style of advertising and i feel I’m being somewhat hypocritical in believing Apple’s worked where-as Microsoft and Intel’s doesn’t but i do believe they’re different even though I can’t quite put it in words effectively.
@@Fetidaf yeah it's the style I think, both intel and ms are trying to cop consumers by comparing on specs, while apple's get a Mac ads, were, as far as I can remember seldom or never about specs, but more about how/what/why Macs/macos were the better choice. they did at one point target MS Vista specifically, but even those were done with style, and rode on the very fact that indeed Vista was the shittiest pretty
Irony, yes. In one of the world wide cell phone developer conference years ago, Microsoft & EVERY OTHER manufacturers only talked about......iPhone (reportedly)
i have a fully spec’d out 15 inch surface book 3 with a 1660ti in it. and yeah the keyboard is like a fun game of “can i actually use it today?” but every single day
I have the iPad pro- and it has a keyboard.....that always responds... this isnt to make fun of it or anything but just the ad gets it so wrong like I can get a stylus and a keyboard to-
@@Rokinbokinstudios I know this is an Apple/Mac heavy channel but that doesn’t mean we have to lie and pretend everything else is garbage. I use a MBP 15 but we also have a Surface Laptop 15 and it’s essentially a 15in MacBook Air. Lightweight, great battery and the touchpad and keyboard remind me of the Retina MBP 15 which is to say great, even if the touchpad could be bigger and I like Force Touch being able to click at the very top. I prefer the keys to the Butterfly ones on my MacBook. The speakers are surprisingly good and equal my MBP. Surface Connect also reminds me of MagSafe, but I rather USB-C charging on both sides. It also starts up much quicker with Instant On, sort of like what Apple did with M1 except this does it with Intel regardless. And Windows Hello IR face unlock is the Face ID that is missing on the Macs. I also appreciate having the option of a touchscreen from time to time.
@@GodisGracious1031Ministries: Good for you. Is your SP battery life good? Mine in few hours (2 hours) only for streaming had taken 50% battery life....so I sold it and replaced with 2020 12.9 ipad pro which literally my main device for the last one year, use it between 7 ish am to 11 pm work from home for work (zooming, emails, reviewing & virtually and sign docs/presentations, browsing, and entertainment/streaming, music, content, watching live sports games etc), messaging, etc) and it still has 40% more battery at the end of the day. Not to mention automatically synched tall data I need to my iphones. It is not perfect though, but at this point, it really is satisfying and worth every penny.
This helps promote Apple more than their own products. I don't actually like Apple, but I know it is superior (check the stats). Both Intel and Microsoft are showing that they are very desperate.
Seeing big companies compare eachother is like seeing Adults playing with kids toys. Also idk why they're so desperate, Windows is like 90% of computers OS, and intel is on 50% of them
@@why_oh_elle cuz the media coverage on m1 has been against windows devices and intel processors so, they need to make customer believe that their product is better but in reality isn’t. M1 has really shaken up the industry to say the least.
amd ryzen 7 5800u is actually better than the M1. the only people desperate are intel and Microsoft because they don't know how to make good processors. AMD is ahead of Apple but there's such a little amount of devices that uses 5800u.
@@rishibappanad what’s the wattage of that? It can’t reach that amount of performance in a thin and light design like the MacBook Air . M1 performs well even without a fan .Also its apples first chip wait for m1x which will come in the 14 MacBook Pro . That will be a fair comparison
@Unitech Software im not talking about the desktop ryzen 7 or the ryzen 7 h series. I'm talking about the ryzen 7 u series, made for efficiency rather than power. It runs on a 15 W package and gets largely better multi-core performance, with a slightly worse single core performance.
I am a proud owner of a surface book and I absolutely despise these ads. I always complained that Microsoft should focus on the great points of surface l, not denigrate apple products to make themselves look better. It’s pathetic.
I have a strong suspicion that these ads wouldn't even be allowed to run in the UK-the ASA (Advertising Standards Agency) would jump up and down on their bones over such misleading statements.
This makes my mind blow because in Italy is literally illegal to do something like this. You can do an ad where you compare two products (one frome your brand, and the other one from another brand) but if the ad is in any little way misleading, you literally can get sued. Something like this could NEVER pass on an Italian tv channel.
some countries don’t even let you talk about other brands, i think most of latin america worked like that (at least when i was a kid and watched tv), they had to say “compared to the competition” and show a generic no brand product. but this ad is outright lying lmao...
@@impendio Yeah, I understand why. In Italy even if it's not technically illegal to compare two products, no one does it because of the very high risk of being sued, so every ad is very generic and focuses on the product itself rather than the concorrence.
Notice the way they carefully constructed this advertisement. They only compare the devices physical characteristics, so they can argue they are comparing the devices prices based solely on those physical characteristics if push comes to shove. They actually make no claim that the Surface Pro has more processing power, storage, or RAM for the price. The only illusion they give to the Surface Pro’s actual performance as a computer is to say you can “play games on it”. But notice they *don’t* say you can’t play games on the MBP, and they don’t say that you can play games *well* on the Surface. It’s definitely misleading, but absolutely constructed in a way to carefully skirt around a lawsuit. Edit: people seem to think I’m trying to defend the ad or say that it could run in any nation in the world without a lawsuit happening. I am pointing out how sneaky they were with it. That is all.
@@spnvidz3265 And even, you can still be sued. You can use a product from another brand as a reference to show your product capabilities, but you can not feature a product from another brand and drag it down the way they did in this ad. For example in an ad about washing machines, you can use another washing machine (usually ads don't say the name of the other brand) to show that your washing machine is faster than other washing machines IN GENERAL, without any malicious comments to the other brand featured in the ad. But it's absolutely prohibited to just drag the other brand down in an ad. There is a specific European law that states this, I'll find it and copy and paste it in the comments
@@Justin-kd2zp but you realize that what you said has nothing to do with what I said and your "no" is completely wrong? I never said it would be base config. I said it is NOT maxed out. with which I am right. Please consider reading what I said before writing "no".
OMG your right... They showed the IPAD PRO price to be about the price of the 12.9 inch screen with 512 gigs of storage.... keyboard not included They really tried to do Apple dirty
It's a way for them to not even aknowledge the existence of other brands, so when you enter the "Apple ecosystem" you wont even consider going back, even their comparaisons, they compare their new stuff with older Apple stuff, Like "Something never seen before on an Apple device"
@@why_oh_elle They show graphs of them vs other phones and macs with the M1 chip vs next leading cpu. I know you watched Mrwhosetheboss' video on "Apple's Master Plan" but Apple is changing slowly.
Same,switched from windows to macOS with the M1 and loving it. Previous year switched from Samsung phones and tabs to iPads and iPhone. Not going back.
These intel and Microsoft (companies with bigger market share) adds are telling me that they are scared out of their minds of Apples M1 chip. So I am definitely getting an M1 device
The reactions I've seen from Apple fans tells me that something in these ads has struck a nerve with them and now they're lashing out in this way to try and rationalize their own purchases. I own a Surface Pro and an iPad pro; the surface is the only device suitable for getting real work done. The iPad pro is great for "fun" stuff like garageband and other scaled-up iPhone apps, but Apple tries to advertise it as a laptop replacement, which it just isn't.
@@jonathanbishopmusic don’t know what work you do that makes you think the iPad Pro is useless but I can see you have a lot of bias towards Apple saying the IPad Pro is only useful for garage band and other apps that fall under this category. Don’t know about you but for me the iPad Pro had become my go to for closing deals and showing clients projects and designs on the go. Now that doesn’t mean it’s the best and only option as thank god the market is starting to catch up and competitors are making their own version to compete with the IPad Pro. Also you get the tool that best suites your needs and compliments your tasks...but it’s a real stretch to claim the IPad Pro is nothing more than a toy all because you prefer the Surface Pro to it. You sound just as bad as these commercials for the surface pro 💀
@@hugorodriguez5521 Well I guess you're entitled to your own opinion but I've never found my iPad pro to be practical for getting any sort of work done; it's designed for and marketed to consumers as a consumption-oriented device. There are a few apps custom-designed to allow businesses to use an ipad (or any other tablet) as a tool to perform a very specific task, but that doesn't make it a productivity device. I could give a bunch of examples but basically it's simply too locked down by the OS to be a viable alternative to a computer. Things as basic as taking notes in OneNote or extending to a second display are either slow and impractical or simply not possible on an iPad pro.
@jo e mmm not really. It’s almost like me explaining my statement is part of this weird process called having a conversation. It’s almost like you talk about a topic and add additional information to your original statement to better explain your reasoning.
@@ronloc3309 Nah brah, he's rocking that windows 10 phone like a boss Edit: Actually not hating, I liked windows phone, hate that it went away. Would have loved to see it stay
"The only problem with Microsoft is that they just have no taste. They have absolutely no taste. And I don't mean that in a small way. I mean that in a big way. In a sense that they don't think of original ideas and they don't bring much culture into their product." - Steve Jobs
This was probably true when he stated this. Microsoft didn’t really make hardware before the Surface line. I have a Surface Pro 7 and it’s a great design.
I own Apple products and non-Apple products. But, let me just say: I DON'T WANT CULTURE IN MY PRODUCTS. I just want a decent product at a decent price. That's it.
The reason why these ads exist is because they can draw in customers that don’t have much knowledge in tech, because they wouldn’t know that the m1 is much much more powerful than an i3, and they see what the ad says, and it works.
Sure, but in doing so, you're cementing Apple's products as the premium brand to beat. And as soon as that person powers up their i3 with 4 gigs of ram and tries to load a game, they're going to realize they got duped.
right. saying it comes with the pen is like almost false advertising because technically comes with the pen, but not by default! it's a seperate product!
The ads are bad, but Apple does charge outrageous prices for many of its products. For the Mac Pro, you are paying $6,000 for an 8 core processor with a radeon 580 Pro. With mac Books, you cannot perform any upgrades and again Apple charges insane prices for memory and storage.
I do think it is truly about what you need. Both platforms have pluses and minuses. The Surface Pro is a good product but Luke is right, it is not comparable to the Mac Pro. My Surface Pro 7 is used for traveling and light work. I love your videos.
@@collan580 You make an excellent point. It really does boil down to need and budget. Apple does make great products. I use the Iwatch, Iphone and Ipad. They are great quality and work seamlessly together.
I asked my fiancé (who knows NOTHING about computers) what she thought of these commercials and she said that they felt, “REALLY desperate.” So yeah that’s all you need to know
Willing to bet my >500 dollar HP laptop running Garuda Linux on a AMD 2300u and Vega 6 graphics could still easily roast that 900$ surface tablet, full respect to that M1 Mac though, it would probably win even if I don't like Apple either
@@UNSCPILOT "it would probably win even though i dont like apple" mate, more people need to think like you. people these days be like "their devices bad and they have bad performance because i dislike them"
@@midleno8364 yup, even if I personally don't like a given thing I can still respect what it does, I have features/ compatibility/cost/connectivity I prefer and Apple doesn't match up with that, it doesn't make it "bad", it just makes Apple incompatible with my preferences. More so as I start to tinker with converting my PCs over to (Garuda) Linux and tinkering with more open source hardware / software / Projects. Apple is a much less tinkering friendly ecosystem for people that want stuff to "just work" out of the box and that's perfectly fine, I'm just a huge nerd for tech who wants to dig in and play/learn as much as I can with my stuff... and play games, lots of games
I CANNOT get over when the kid pushes down the laptop to show it doesnt have the stand Microsoft gives their *tablet*, and the laptop pops right back up lolololol
1:45 when you see that NFL logo. If you really want to see who’s winning, look up: Microsoft furious after spending millions in product placement and NFL broadcasters keep calling them iPads!
So, 2 weeks ago I started looking for a new laptop as my 5 year old Dell Inspiron 17 touch is well past its prime. I looked into the Surface and the M1 MacBook Pro and several other competitors. Long story short, my M1 arrived tomorrow 😁 and I’ve been a strictly PC only user since the late 90’s. The M1’s just offered way more bang for my buck without the hassles that PC’s have.
@@HavenMarches I am so conflicted about my surface pro. It is probably the worst quality device I’ve ever owned. My iPod I used to toss around when I was in middle school is it much better shape, for some reason there’s an unfixable dead spot in the touch screen, and it’s not really that optimized for touchscreen BUT it’s price, and the fact that it’s a full computer makes it so much better than my experience with an iPad
He makes it sound like their devices are a beast that can handle every game in existence and apple’s devices like a computer in the 1900s, I say that is pretty good acting.
@@phaserx3294 yeah, sadly he was dealt a bad hand with the ad, but he worked with what he had, the ad was bad, but the actor and his performance was fine
I first saw these ads and was annoyed. Then their ad with the iPad Pro, I saw the price and was like "wait a minute, there's gotta be something they're not telling me." Quick Google search later and the specs says it all. Gotta love it when they oversell their products.
They seriously think the i3 surface will outperform the M1 lol. I bet even the snapdragons in Android phones are far more powerful than that potato chip.
Something you didn’t mention is that you can get basically everything Microsoft advertised by buying the iPad 8, Apple Pencil, and Logitech keyboard (it even clicks!) for quite a bit less
But even with all of those things you still wouldn't have a device that could replace your laptop. That's something Apple fans and seemingly Apple itself can't quite grasp or understand the significance of, because their concept of a tablet is based on an iPad which isn't a real computer.
@@jonathanbishopmusic Unless you're a developer or using a proprietary software for work, iPadOS can get most of laypeople's things done. Apple is slowly leveraging iPadOS functionality with each update. You'll be surprised how many can survive with 'just' an iPad.
@@gonucksgo7073 It's not really subjective though is it, like when you look at the professional market as a whole the vast majority couldn't issue their staff iPad pros to work on over say a surface. However, Apple are doing good things with iPad OS and personally I just want them to give us a full MacOS experience.
I looked up the Geekbench 5 Benchmarks for both the i3 and M1. The I3 dual core Surface Pro 7 reaches 867 in the single core score and 2067 in the multi core scor, the M1 MacBook Pro reaches 1740 in the single core score and 7622 in the multi core score. Ah yes I see that the Surface is far more powerful, yeah, of course
I love how one of the arguments is that the Microsoft comes with a built in kick stand….like you can't easily find kick stand cases for like $5 for an iPad
Nice video. I think another good example is when Xiaomi AND Samsung pulled out ads making fun of Apple for selling phones without a charger, only to a couple of months later, they all followed protocol. At least from what I heard, in official Xiaomi stores you get to choose, with or without the power adapter, with no extra charge.
There are literally several channels that are talking about these ads (by the way, the worst comparison between Apple products and Microsoft ever seen).
“I love my games” my 2010 iMac would run games better than the surface. “The price of the iPad” I have a $500 IPad and it can do everything the surface can do.
I'm so happy someone finally talked about these. I saw the first ad a while ago and was literally in shock by just how wrong it was. Like trying to compare a mac book pro to a surface is just insane. And then to call it a gaming laptop smh.
I have a 64gb surface go and after updates with no apps on it, it says I have 44gb of space to use. Now with the 64gb ipad that my fam has, they have a few games on it, and it still has 60 gb of space.
The only reason the iPad keyboard is heavier is that it needs to be able to weigh down the iPad itself. This is why the part of your laptop where the keyboard is, is heavier than the display part.
What these ads from Microsoft basically tell me is that they are scared of the iPad and MacBook taking away sales from the Surface line. To be fair, Microsoft kind of has the right to be scared. Within the past year, the iPad and MacBooks grew significantly in sales, and partially ate away against Windows’ market share. Part of it was the pandemic boosting sales of computers in general, but also iPads and MacBooks have receive significant improvements over the past year. With iPadOS getting keyboard/mouse support, people are realizing that iPads are good options as computers now. In addition, the introduction of M1 chip, as well as Apple ditching the butterfly keyboard, gave the entry level MacBooks the necessary improvements to become the best overall laptops in the market. Overall, what these ads show is that Apple is doing something right.
They could've mentioned the fact of being able to use full desktop apps in a tablet form factor... Or maybe the keyboard click is really important I dunno
the difference between desktop and "mobile" apps is becoming increasingly smaller, to the point where app availability is rarely a deciding factor. the last holdout is AAA gaming titles, which i think is at a tipping point with the current generation
@@Haldered I think with only a few companys the line is getting blurred, From the top of my head there is still quite a few more specialized apps that Desktop OS's have over Mobile.
Ok, so it wasn’t just me who did not want to see an ad(s) with a CHILD talk about tech products that cost thousands of dollars in a way weird “I’m cool” pseudo review way?? I’m glad they hired a bipoc actor, but wut does a child who maybe plays fortnite /battle royale and def not playing that on a surface product… Such an odd premise for a commercial, they’re def mimicking many other review people on RUclips, but it’s so cringe !
They used the maxed out price for the iPad and the baseline price for the surface. Microsoft is being so petty! Plus they act like the pen comes with the package but it’s actually sold separately. This is misleading.
Another problem with comparative advertising is, you automatically put yourself in the underdog position trying to catch up with the other person/product/company
It’s interesting how companies mention one another directly in their ads in the US. It’s not really a thing in South Africa. I also think you’re giving your competition free exposure at your cost. If I didn’t know about your competitor, after your ad, now I do and I’m going to start considering them too.
@@Moon-lk8uc Very true. I game on Windows. I’m implying that Microsoft is thinking “oh since this insanely low powered device runs Windows it’s going to be suitable for gaming”
@@Moon-lk8uc Well, actually I believe Mac is not suitable for gaming because most games are not compatible with it. MacBooks are getting better with it with M1 although still, a long way to go since Apple Silicone has no dGPU and most likely not have any in the future. ARM architecture does not need one.
the library of big-budget gaming titles on Windows is bigger, yes. But the gap is shrinking and the definition of the gaming market is changing. Apple makes powerful machines every bit as capable of gaming, especially in the lower-mid tier, and more and more big titles are available to it. The fact is, you can do more gaming at a higher end graphic capability on an M1 than an Intel i3. Sure, you can't install the newest AAA title on an iPad, but you can't play it on a Surface Pro either, so whats the point?
Microsoft is always so cringe.... Whenever they try to appeal to the average person/user it's always so awkard to watch, and whenever they do something like "windows live" or "clippy" , and then this - its just bad
Apple tech here. That is the price of the 8/128 Surface Pro with the 10% education discount + surface pen. The iPad Pro is the base model 6/128 with magic keyboard. So the pricing is right.
The MACBOOK is a LAPTOP and NOT a TABLET! SO COMPARE IT TO A LAPTOP (in the same performance range) And the IPAD is a TABLET and NOT a LAPTOP! SO COMPARE IT TO A TABLET (also in the same performance range)
I think the problem is Microsoft knows that a ton of people have little to no knowledge of what any of the insides do or any of the other specs and that the main features are price and outside look
What I don’t understand is why they said that the Surface Pro 7 is a “full laptop”, but only listed the price of the tablet, while comparing the price to the iPad with the magic keyboard.
The advertisements like these are so strange to me because in my mind, the Surface and iPad couldn't possibly be any more different. Both have their strengths and weaknesses, but beyond the basic shape of the device itself and the touch screen, everything is just too different to compare.
OK WAIT, is the table in the Microsoft ad the same one I have????
Microsoft: You couldnt live with your own failure. Where did that bring you? Back to me.
Could be. But it seems like the gaps between the wood are further away.
Yes
Yup similar but different background
And it's the same room! Yikes! :p
I love how they say "Surface comes with a pen" and the fine print says "pen sold separately"
Because Apple always includes everything you need
@@AndyChamberlainMusic but Apple does not create misleading advertisement saying that their products comes with stuff that is sold separately.
@@terriplays1726 exactly lol
Apple always says sold separately in their ads while Microsoft says it comes with the device but it’s actually an ad on
@@terriplays1726 yeah.. yeah they do.. apple are very misleading with alot of their stuff
comparison advertisements honestly just look like the company is afraid of the other company and are begging the costumers to give them a chance
they might have been funny in 2008-2012 but they are just out of place in 2021
You look afraid.
Yeah, Apple legit had a tiny fraction of market share and were begging consumers to give them a chance. it's weird seeing it the other way around.
Well Apple kinda famously did that with their “Get a Mac” campaign featuring Justin Long and John Hodgman.... although as the other person said perhaps they were completely able to admit they were desperate but its still not a particularly great look.
And they were different in that they were going over the general characteristics of their respective operating systems rather than “I’m a Mac... and I’m shiny” or whatever, it was more like “I’m a PC and I’ve got another virus” or whatever.... they were more focused on the positives of their own brand compared to negatives of the general “opposition” and outlining the niggles that current PC users faced and offered a better alternative rather than just attacking windows and adding nothing about their own brand...
Idk, kinda on the fence about this style of advertising and i feel I’m being somewhat hypocritical in believing Apple’s worked where-as Microsoft and Intel’s doesn’t but i do believe they’re different even though I can’t quite put it in words effectively.
@@Fetidaf yeah it's the style I think, both intel and ms are trying to cop consumers by comparing on specs, while apple's get a Mac ads, were, as far as I can remember seldom or never about specs, but more about how/what/why Macs/macos were the better choice. they did at one point target MS Vista specifically, but even those were done with style, and rode on the very fact that indeed Vista was the shittiest pretty
"Comes with a pen"
Pen cost $140
Both of the Apple pencils are cheaper than that!
@@zainjessani7340 yeah
@@zainjessani7340 and they’re much better
And they're made by the literal technology KING and INITIATOR brand; apple.
Oh yeah I used the Surface pen for 3 painful years, Apple Pencil is SO MUCH better
It’s always funny to me that Apple doesn’t acknowledge the existence of this while Microsoft and Intel give Apple all the attention.
It’s because Apple is a lifestyle brand. If you use Mac, you’re probably not gonna switch to Windoze. Once you go Mac, you never go back.
😂Nice comment dude. I like it.
Irony, yes. In one of the world wide cell phone developer conference years ago, Microsoft & EVERY OTHER manufacturers only talked about......iPhone (reportedly)
@@Raditude I don’t know about that even though I love macOS and Macs , for gaming I prefer windows and I love windows too
I’d probably switch to android and windows if Microsoft and google implement nearby share and seamless integration between products
I have a surface and yes the touchscreen is really useful. WHEN THE KEYBOARD STOPS RESPONDING.
Thats hilarious! But obviously not to you when it happens. But the All Caps...LOL
i have a fully spec’d out 15 inch surface book 3 with a 1660ti in it. and yeah the keyboard is like a fun game of “can i actually use it today?” but every single day
I have the iPad pro- and it has a keyboard.....that always responds...
this isnt to make fun of it or anything but just the ad gets it so wrong like I can get a stylus and a keyboard to-
@@JohnJB-et1cw actually it does lol
@@JohnJB-et1cw it's a tablet dumbo of course it does lol
They're comparing a tablet to a laptop, and then complaining that... it's a laptop?
😂
It's so funny considering one of the best surface products is surface laptop 🤣
@@richardyudi1030 and by best you mean, Sort of tolerable? 😅
@@Rokinbokinstudios I know this is an Apple/Mac heavy channel but that doesn’t mean we have to lie and pretend everything else is garbage.
I use a MBP 15 but we also have a Surface Laptop 15 and it’s essentially a 15in MacBook Air. Lightweight, great battery and the touchpad and keyboard remind me of the Retina MBP 15 which is to say great, even if the touchpad could be bigger and I like Force Touch being able to click at the very top. I prefer the keys to the Butterfly ones on my MacBook. The speakers are surprisingly good and equal my MBP. Surface Connect also reminds me of MagSafe, but I rather USB-C charging on both sides.
It also starts up much quicker with Instant On, sort of like what Apple did with M1 except this does it with Intel regardless. And Windows Hello IR face unlock is the Face ID that is missing on the Macs. I also appreciate having the option of a touchscreen from time to time.
In the ad they were comparing a laptop to a tablet and then complaining that its an expensive tablet
“Yes I’m a gamer”
“What do you play games on?”
“On my Surface Pro 😼”
lmao it can barely run valorant with those specs
@@flatraul I can confirm I have an i5 surface with 8 gigs, and a m1 with 16 gigs. My Mac can run better emulations that my native surface.
Solitaire is a game. He's not lying.
@@cjsebes so is Minesweeper. You know what I can't play on Mac for free without ads? Minesweeper. Gtfoh.
@@GodisGracious1031Ministries: Good for you. Is your SP battery life good? Mine in few hours (2 hours) only for streaming had taken 50% battery life....so I sold it and replaced with 2020 12.9 ipad pro which literally my main device for the last one year, use it between 7 ish am to 11 pm work from home for work (zooming, emails, reviewing & virtually and sign docs/presentations, browsing, and entertainment/streaming, music, content, watching live sports games etc), messaging, etc) and it still has 40% more battery at the end of the day. Not to mention automatically synched tall data I need to my iphones. It is not perfect though, but at this point, it really is satisfying and worth every penny.
“It’s a way better gaming computer”
Ah yes, gaming on 4 GB ram and a core i3
Can’t wait to try out chess and sudoku.
Student *uses Google classroom and Google*
Google chrome tabs: seriously kid?🤣
Ah yes, I’m gonna play Skype on my Microsoft surface
Ah yes, time to play some good old solitaire on my surface
I totally dont have a core i3 that my parents bought years ago
If you cared about gaming you wouldn’t be looking at a Surface…
My iPhone runs games better than a fucking Surface
Damn that hurt... I play minecraft PvP for 2 hours a day on my surface
Ayeee PD’s here.
@@Mi78 …until the battery dies or sum
@@lawipod I play with a big monitor, speakers, gaming mouse and keyboard, while charging.
1:41 It is a much better gaming device
Microsoft is gaming that kid if he thinks that
I'd rather game on an Asus ROG Laptop than on a surface pro. 😏
No, that kid can still play some solitaire.
@@ashpal1484 He a real pro in Minesweeper. The eSports scene there is so hardcore
I have an 8th gen and I fell like it is better than the surface pro 7.
@@jay43868 i'd rather game on a Samsung Smart Fridge than a surface pro
This helps promote Apple more than their own products. I don't actually like Apple, but I know it is superior (check the stats).
Both Intel and Microsoft are showing that they are very desperate.
Seeing big companies compare eachother is like seeing Adults playing with kids toys. Also idk why they're so desperate, Windows is like 90% of computers OS, and intel is on 50% of them
@@why_oh_elle cuz the media coverage on m1 has been against windows devices and intel processors so, they need to make customer believe that their product is better but in reality isn’t. M1 has really shaken up the industry to say the least.
amd ryzen 7 5800u is actually better than the M1. the only people desperate are intel and Microsoft because they don't know how to make good processors. AMD is ahead of Apple but there's such a little amount of devices that uses 5800u.
@@rishibappanad what’s the wattage of that? It can’t reach that amount of performance in a thin and light design like the MacBook Air . M1 performs well even without a fan .Also its apples first chip wait for m1x which will come in the 14 MacBook Pro . That will be a fair comparison
@Unitech Software im not talking about the desktop ryzen 7 or the ryzen 7 h series. I'm talking about the ryzen 7 u series, made for efficiency rather than power. It runs on a 15 W package and gets largely better multi-core performance, with a slightly worse single core performance.
I am a proud owner of a surface book and I absolutely despise these ads. I always complained that Microsoft should focus on the great points of surface l, not denigrate apple products to make themselves look better. It’s pathetic.
I have a strong suspicion that these ads wouldn't even be allowed to run in the UK-the ASA (Advertising Standards Agency) would jump up and down on their bones over such misleading statements.
oy bruv ya got a loicense for that advertoisement?? a bit cheeky innit
@@strengthoveraesthetics239 BRUVVVVVVVVVVVVVVVV WOT THE FOCK ARE YA DOIN INNIT THATS A MISLEADIN’ STATEMEN
@@strengthoveraesthetics239 Bruv lying ain't cool.
@@jackkraken3888 ey bruv i got me loiying loicense roight here, just got it last chewsday fockin fabulocious innit
@@strengthoveraesthetics239 ay bruv ‘ere the FOK is yuor LOISENCE for your LOIYING LICENSE?? ANSWER ME THAT INNIT???
This makes my mind blow because in Italy is literally illegal to do something like this. You can do an ad where you compare two products (one frome your brand, and the other one from another brand) but if the ad is in any little way misleading, you literally can get sued. Something like this could NEVER pass on an Italian tv channel.
some countries don’t even let you talk about other brands, i think most of latin america worked like that (at least when i was a kid and watched tv), they had to say “compared to the competition” and show a generic no brand product. but this ad is outright lying lmao...
@@impendio Yeah, I understand why. In Italy even if it's not technically illegal to compare two products, no one does it because of the very high risk of being sued, so every ad is very generic and focuses on the product itself rather than the concorrence.
Notice the way they carefully constructed this advertisement. They only compare the devices physical characteristics, so they can argue they are comparing the devices prices based solely on those physical characteristics if push comes to shove. They actually make no claim that the Surface Pro has more processing power, storage, or RAM for the price. The only illusion they give to the Surface Pro’s actual performance as a computer is to say you can “play games on it”. But notice they *don’t* say you can’t play games on the MBP, and they don’t say that you can play games *well* on the Surface. It’s definitely misleading, but absolutely constructed in a way to carefully skirt around a lawsuit.
Edit: people seem to think I’m trying to defend the ad or say that it could run in any nation in the world without a lawsuit happening. I am pointing out how sneaky they were with it. That is all.
@@spnvidz3265 they're still comparing them
@@spnvidz3265 And even, you can still be sued. You can use a product from another brand as a reference to show your product capabilities, but you can not feature a product from another brand and drag it down the way they did in this ad. For example in an ad about washing machines, you can use another washing machine (usually ads don't say the name of the other brand) to show that your washing machine is faster than other washing machines IN GENERAL, without any malicious comments to the other brand featured in the ad. But it's absolutely prohibited to just drag the other brand down in an ad. There is a specific European law that states this, I'll find it and copy and paste it in the comments
I thought you would mention that they based the prices on the Surface's base price and the iPad Pro maxed out price.
they didn't. maxed out ipads are a whole other price league.
@@LarryMcLarren no. The baseline iPad Pro is $800, $80 less than the advertised surface price
@@Justin-kd2zp but you realize that what you said has nothing to do with what I said and your "no" is completely wrong? I never said it would be base config. I said it is NOT maxed out. with which I am right. Please consider reading what I said before writing "no".
@@LarryMcLarren yea ok my bad
OMG your right... They showed the IPAD PRO price to be about the price of the 12.9 inch screen with 512 gigs of storage.... keyboard not included
They really tried to do Apple dirty
Plot twist: The advert was intentionally so bad that Microsoft end up getting loads of free advertising on Pro Apple RUclips channels...
This could be what some people say... a "pro gamer move".
And? How is this bad ad going to covert people from *pro-Apple channels* to buy an MS device?
Genuinely not bad, they might’ve done this
That would make it worse
Yes!!! That’s what will happen. Lol 😂😂
I love how Apple remains silent and chill, knowing what they now have, watching the others squirm, panic, and run around in circles.
It's hilarious.
It's a way for them to not even aknowledge the existence of other brands, so when you enter the "Apple ecosystem" you wont even consider going back, even their comparaisons, they compare their new stuff with older Apple stuff, Like "Something never seen before on an Apple device"
@@why_oh_elle They show graphs of them vs other phones and macs with the M1 chip vs next leading cpu. I know you watched Mrwhosetheboss' video on "Apple's Master Plan" but Apple is changing slowly.
Apple is falling behind tho? Samsung has quickly surprised iPhones and now Microsoft is getting better and better vs Macs and iPads
@@hunterlivie7988 tell that to the M1 chip.
The magic keyboard is meant to be heavy, so when you turn or open your iPad it doesn’t flip over, JUST LIKE A MACBOOK! 🤣
I have used both the surface keyboard and the magic keyboard,the surface just fells pressing like a mousepad.
To be honest, I was a Windows boi. But now I’m more into Apple more than ever because of the M1 and iPads. I can’t wait tell the event!
Videos are awesome freeware keeping grinding!
FreeWare why do you think about the new iPads coming out. Can you make a video?
Can’t wait. I’m looking more forward to the new iPads
Same,switched from windows to macOS with the M1 and loving it. Previous year switched from Samsung phones and tabs to iPads and iPhone. Not going back.
@@Ka_T_ya AirPods & Apple Watch are next
Pay for iCloud while you’re at it too
These intel and Microsoft (companies with bigger market share) adds are telling me that they are scared out of their minds of Apples M1 chip. So I am definitely getting an M1 device
I got one a couple days ago, best purchase so far
The reactions I've seen from Apple fans tells me that something in these ads has struck a nerve with them and now they're lashing out in this way to try and rationalize their own purchases. I own a Surface Pro and an iPad pro; the surface is the only device suitable for getting real work done. The iPad pro is great for "fun" stuff like garageband and other scaled-up iPhone apps, but Apple tries to advertise it as a laptop replacement, which it just isn't.
@@jonathanbishopmusic don’t know what work you do that makes you think the iPad Pro is useless but I can see you have a lot of bias towards Apple saying the IPad Pro is only useful for garage band and other apps that fall under this category. Don’t know about you but for me the iPad Pro had become my go to for closing deals and showing clients projects and designs on the go. Now that doesn’t mean it’s the best and only option as thank god the market is starting to catch up and competitors are making their own version to compete with the IPad Pro. Also you get the tool that best suites your needs and compliments your tasks...but it’s a real stretch to claim the IPad Pro is nothing more than a toy all because you prefer the Surface Pro to it. You sound just as bad as these commercials for the surface pro 💀
@@hugorodriguez5521 Well I guess you're entitled to your own opinion but I've never found my iPad pro to be practical for getting any sort of work done; it's designed for and marketed to consumers as a consumption-oriented device. There are a few apps custom-designed to allow businesses to use an ipad (or any other tablet) as a tool to perform a very specific task, but that doesn't make it a productivity device. I could give a bunch of examples but basically it's simply too locked down by the OS to be a viable alternative to a computer. Things as basic as taking notes in OneNote or extending to a second display are either slow and impractical or simply not possible on an iPad pro.
@jo e mmm not really. It’s almost like me explaining my statement is part of this weird process called having a conversation. It’s almost like you talk about a topic and add additional information to your original statement to better explain your reasoning.
Thanks Microsoft I’m buying a IPad! 👍🏾
Dude plz dont buy stuff because ads!!!
Lmaooo
@Jeff Who? Am askin til not forcing him
@@emil25558 What
Bruh why u spending 1000$+ on a Netflix watching device, surface is much better just because of the OS
I genuinely feel bad for the actor in these. Getting paid a fee to end up as a meme because of Microsoft’s derpy marketing.
Kid actor who is about to get a career. Shouldn't feel too bad...
Jack Black was a child actor in an ad before he became a star.
That may be a good thing. This means the child actor gets more exposure to other talent recruiters.
What are the odds that he's got an iphone
😂
@@ronloc3309 Nah brah, he's rocking that windows 10 phone like a boss
Edit: Actually not hating, I liked windows phone, hate that it went away. Would have loved to see it stay
These products target two different audiences: one with money and one with more money.
you gave me a good laugh 😂
Except one gets software updates for many years while the other stops within two years.
@@swizzwizz12 fr fr
I made the likes to 69 ^~^
"The only problem with Microsoft is that they just have no taste. They have absolutely no taste. And I don't mean that in a small way. I mean that in a big way. In a sense that they don't think of original ideas and they don't bring much culture into their product." - Steve Jobs
I use these quote a lot when I talk to my PC friends.
This was probably true when he stated this. Microsoft didn’t really make hardware before the Surface line. I have a Surface Pro 7 and it’s a great design.
@@micdonmusic no it’s not!
I own Apple products and non-Apple products.
But, let me just say: I DON'T WANT CULTURE IN MY PRODUCTS.
I just want a decent product at a decent price. That's it.
@@ScottSpotMedia it is tho
The reason why these ads exist is because they can draw in customers that don’t have much knowledge in tech, because they wouldn’t know that the m1 is much much more powerful than an i3, and they see what the ad says, and it works.
Sure, but in doing so, you're cementing Apple's products as the premium brand to beat. And as soon as that person powers up their i3 with 4 gigs of ram and tries to load a game, they're going to realize they got duped.
True though.
Well said, that's exactly what happens
@@TimCortesi aaand the moment they realise they got duped, they're taking their money and their loyalty elsewhere!
But, news flash:
Some people don't need the best chips. An i3 would work just fine for them.
I'll bet my whole dinner that these adverts were made and edited by an apple device....
Using iMovie on an iOS device haha
@@homg85 or Final Cut on an *M1 Macbook*
You guys do know that premiere pro exists, and is by far the most popular video editing suite.
@@Mark-Mark-Mark-Mark really cause I actually hear the opposite
@@rotimika davinci resolve ┬─┬ノ( º _ ºノ)
Apple: “why are you so obsessed with me?”
Microsoft and Intel is like a yandere girlfriend to Apple
@@ashii_ii more like boyfriend tbh
@@user-pk3bn1pu6s r/suddenlygay
Microsoft : Is not that i like you or anything... ba BA BAKA!!
Not me!
Honestly, this makes me ever more mad than the Intel ones. The Intel ones were leaving stuff out, but these are straight up lying.
right. saying it comes with the pen is like almost false advertising because technically comes with the pen, but not by default! it's a seperate product!
The ads are bad, but Apple does charge outrageous prices for many of its products. For the Mac Pro, you are paying $6,000 for an 8 core processor with a radeon 580 Pro. With mac Books, you cannot perform any upgrades and again Apple charges insane prices for memory and storage.
I do think it is truly about what you need. Both platforms have pluses and minuses. The Surface Pro is a good product but Luke is right, it is not comparable to the Mac Pro. My Surface Pro 7 is used for traveling and light work. I love your videos.
@@bradleycochran4595 Yeah but its true for other ultrabook brands as well. But desktop prices are insane with apple
@@collan580 You make an excellent point. It really does boil down to need and budget. Apple does make great products. I use the Iwatch, Iphone and Ipad. They are great quality and work seamlessly together.
I asked my fiancé (who knows NOTHING about computers) what she thought of these commercials and she said that they felt, “REALLY desperate.”
So yeah that’s all you need to know
didnt know your right hand could talk
@@serenitysuccubus9231
“On a scale from 2008 MacBook Air to 2021 M1 MacBook Pro...that comment was a solid 1993 Macintosh TV.”
- My Right Hand
Well they have to be, because the M1 Macs are selling much much better than Intel and Microsoft devices.
I see a Microsoft's marketing department running to create ads like Intel, just too desperate to try to catch the wave...
@@80robs92 Not true though is it, Microsoft devices yes but intel devices outnumber Mac's and M1 Mac's massively.
Microsoft comparing an i3 processor to the m1 is hilarious. I bet even a snapdragon is faster than the i3 processors now.
And don't even get me started with a core i3 11th gen my phone has more cores then a i3 11th gen
Willing to bet my >500 dollar HP laptop running Garuda Linux on a AMD 2300u and Vega 6 graphics could still easily roast that 900$ surface tablet, full respect to that M1 Mac though, it would probably win even if I don't like Apple either
@@UNSCPILOT "it would probably win even though i dont like apple"
mate, more people need to think like you. people these days be like "their devices bad and they have bad performance because i dislike them"
@@midleno8364 yup, even if I personally don't like a given thing I can still respect what it does, I have features/ compatibility/cost/connectivity I prefer and Apple doesn't match up with that, it doesn't make it "bad", it just makes Apple incompatible with my preferences.
More so as I start to tinker with converting my PCs over to (Garuda) Linux and tinkering with more open source hardware / software / Projects.
Apple is a much less tinkering friendly ecosystem for people that want stuff to "just work" out of the box and that's perfectly fine, I'm just a huge nerd for tech who wants to dig in and play/learn as much as I can with my stuff... and play games, lots of games
@@UNSCPILOT id ask to marry you to create more people that think more realistically and fairly like you but… yea…
I CANNOT get over when the kid pushes down the laptop to show it doesnt have the stand Microsoft gives their *tablet*, and the laptop pops right back up lolololol
I like how they say that there is NO KEYBOARD ATTACHED WHILE LATER THEY JUST TAKE IT OUT
Surface comes with a keyboard. iPad does not.
@@Haybud the Surface Pro 7 only just recently started coming with a keyboard. Before that it was a separate purchase.
@@Haybud yea, ever noticed an iPad isnt a laptop? And the keyboard you can purchase is much better than any Microsoft keyboard ever
1:45 when you see that NFL logo. If you really want to see who’s winning, look up: Microsoft furious after spending millions in product placement and NFL broadcasters keep calling them iPads!
I have an iPad with the same specs as that surface pro from late 2019 that I bought for 399.
Lol
iPad mini 5?
Same specs?
@@Justliving514 yeah, but for less you can get an iPad 10.2 which has the same specs as the Mini 5
@@Connie_TinuityError Yeah, and the only thing you’re missing is a better front camera. But it’s worth it if you spending less money on a tablet.
So, 2 weeks ago I started looking for a new laptop as my 5 year old Dell Inspiron 17 touch is well past its prime. I looked into the Surface and the M1 MacBook Pro and several other competitors. Long story short, my M1 arrived tomorrow 😁 and I’ve been a strictly PC only user since the late 90’s. The M1’s just offered way more bang for my buck without the hassles that PC’s have.
pretty much same story with me, i loved my m1 since launch and about to upgrade to m2 max
They are bullying iPad for not being a computer yet the iPad still manages to be a better computer than their “computer”
Yeah, if you want to watch RUclips videos like this one all day. Not if you have to really work with it.
Reading this while the iPad Pro has M1
...no. This marketing style is awful but Surfaces are genuinely incredible products.
@@HavenMarches I am so conflicted about my surface pro. It is probably the worst quality device I’ve ever owned. My iPod I used to toss around when I was in middle school is it much better shape, for some reason there’s an unfixable dead spot in the touch screen, and it’s not really that optimized for touchscreen BUT it’s price, and the fact that it’s a full computer makes it so much better than my experience with an iPad
@jo e I'm a apple fanboy
Apple be like: Naa, Luke is going to argue about that, don‘t worry! We‘re staying in our bubble👍😂
Lmao apple suck 😂😂😂😂
@@jackevox3193 Ok Microsoft fanboi
Let’s just appreciate that kid’s really good acting 😹
He makes it sound like their devices are a beast that can handle every game in existence and apple’s devices like a computer in the 1900s, I say that is pretty good acting.
@@phaserx3294 yeah, sadly he was dealt a bad hand with the ad, but he worked with what he had, the ad was bad, but the actor and his performance was fine
1:43 tho
Dude that kid is going through puberty hella fast. Voice got so much deeper😂. Also these ads be misleading asffff
I thought that was posted 11 MONTHS ago, when you started talking about the intel ad campaign I realized that this video was posted 11 minutes ago
Apple : We have the revolutionary M1 Chips
Microsoft : wE hAve a KiCKsTand
I first saw these ads and was annoyed. Then their ad with the iPad Pro, I saw the price and was like "wait a minute, there's gotta be something they're not telling me." Quick Google search later and the specs says it all. Gotta love it when they oversell their products.
They seriously think the i3 surface will outperform the M1 lol. I bet even the snapdragons in Android phones are far more powerful than that potato chip.
Something you didn’t mention is that you can get basically everything Microsoft advertised by buying the iPad 8, Apple Pencil, and Logitech keyboard (it even clicks!) for quite a bit less
The ipad 8 doesnt compare to the surface pro at all in terms of specs
But even with all of those things you still wouldn't have a device that could replace your laptop. That's something Apple fans and seemingly Apple itself can't quite grasp or understand the significance of, because their concept of a tablet is based on an iPad which isn't a real computer.
@@jonathanbishopmusic subjective
@@jonathanbishopmusic Unless you're a developer or using a proprietary software for work, iPadOS can get most of laypeople's things done. Apple is slowly leveraging iPadOS functionality with each update. You'll be surprised how many can survive with 'just' an iPad.
@@gonucksgo7073 It's not really subjective though is it, like when you look at the professional market as a whole the vast majority couldn't issue their staff iPad pros to work on over say a surface.
However, Apple are doing good things with iPad OS and personally I just want them to give us a full MacOS experience.
I was like, “is anyone gonna talk about these ads?” And lo and behold, RUclips algorithm does it again
google spying moment
I looked up the Geekbench 5 Benchmarks for both the i3 and M1. The I3 dual core Surface Pro 7 reaches 867 in the single core score and 2067 in the multi core scor, the M1 MacBook Pro reaches 1740 in the single core score and 7622 in the multi core score. Ah yes I see that the Surface is far more powerful, yeah, of course
Yeah, even if you take the Surface Pro X with max specs, still falls behind the M1 by a long shot
Honestly, when I buy apple products i dont even consider buying from the competition because apple doesnt try and hunt the competition.
I love how one of the arguments is that the Microsoft comes with a built in kick stand….like you can't easily find kick stand cases for like $5 for an iPad
Send me one lol
They are 10$+
Nice video. I think another good example is when Xiaomi AND Samsung pulled out ads making fun of Apple for selling phones without a charger, only to a couple of months later, they all followed protocol. At least from what I heard, in official Xiaomi stores you get to choose, with or without the power adapter, with no extra charge.
Finally someone making a video on these ads!
There are literally several channels that are talking about these ads (by the way, the worst comparison between Apple products and Microsoft ever seen).
Yes
I made one on my channel surface pro 7 vs MacBook M1 a better choice. Btw Microsoft removed the ad “a better choice” from their RUclips channel
3:40 you get an extra port with the Magic Keyboard so it’s not only one port like they said.
These ads have felt cringy to me but I thought I was biased because I recently bought an M1 MBA. I'm glad I'm not alone 😂
I also bought my M1 MacBook air and when I saw the ad I thought "damn they're really desperate" 😂
Got a Mac book air m1 lol 😂
I recently got the M1 MacBook Pro. And unlike the Surface Pro 7, the MBP Can actually run minecraft well.
I saw that add months ago and it made me mad😂 thanks for covering it
“I love my games” my 2010 iMac would run games better than the surface. “The price of the iPad” I have a $500 IPad and it can do everything the surface can do.
True
I got a $329 ipad 8th gen and it does better gaming than my windows laptop LOL
@@iicarplaying1930 same
iPad is just a really good device for watching Netflix, nothing more...
"Bro what do you play games on ?"
"A surface pro"
I'm so happy someone finally talked about these. I saw the first ad a while ago and was literally in shock by just how wrong it was. Like trying to compare a mac book pro to a surface is just insane. And then to call it a gaming laptop smh.
I think my early 2008 pre unibody polycarbonate MacBook would smash that core i3 lol
Notice how Microsoft didn’t talk about performance 😂
I have a 64gb surface go and after updates with no apps on it, it says I have 44gb of space to use. Now with the 64gb ipad that my fam has, they have a few games on it, and it still has 60 gb of space.
“I love my games 😏”
His games: Asphalt Racing 9, League of Legends....
Don’t forget solitaire lol
As a european I can't even believe this is real lol.
Danish
@@isakayyik966 dansker
@@yujinhikita5611 ja
"comes with"
it took half a month extra for my sister's Surface Pen to arrive after she got her Surface Pro 7 (she got it before the ads of course)
Cute sona 💖
Okay. I've said it before. I really am seeing you everywhere. I'm kinda scared now
LMAO
The only reason the iPad keyboard is heavier is that it needs to be able to weigh down the iPad itself. This is why the part of your laptop where the keyboard is, is heavier than the display part.
What these ads from Microsoft basically tell me is that they are scared of the iPad and MacBook taking away sales from the Surface line. To be fair, Microsoft kind of has the right to be scared. Within the past year, the iPad and MacBooks grew significantly in sales, and partially ate away against Windows’ market share. Part of it was the pandemic boosting sales of computers in general, but also iPads and MacBooks have receive significant improvements over the past year. With iPadOS getting keyboard/mouse support, people are realizing that iPads are good options as computers now. In addition, the introduction of M1 chip, as well as Apple ditching the butterfly keyboard, gave the entry level MacBooks the necessary improvements to become the best overall laptops in the market. Overall, what these ads show is that Apple is doing something right.
and you know what they say: NEVER show the other guy how desperate you are
They could've mentioned the fact of being able to use full desktop apps in a tablet form factor...
Or maybe the keyboard click is really important I dunno
the difference between desktop and "mobile" apps is becoming increasingly smaller, to the point where app availability is rarely a deciding factor. the last holdout is AAA gaming titles, which i think is at a tipping point with the current generation
@@Haldered I think with only a few companys the line is getting blurred, From the top of my head there is still quite a few more specialized apps that Desktop OS's have over Mobile.
I watched the first one youtube and I was like pfft who the hell uses surface lmao
Nobody uses surface
When I think of gaming, I think of a 2 in 1 tablet
with an i3, integrated graphics and a snap on keyboard!
me too friend
I laughed so hard when it said "Offical Laptop of the NHL"
NFL you mean?
Lmao they specified it was a tablet and now they said laptop. *Instructions unclear meme alert*
Ok, so it wasn’t just me who did not want to see an ad(s) with a CHILD talk about tech products that cost thousands of dollars in a way weird “I’m cool” pseudo review way??
I’m glad they hired a bipoc actor, but wut does a child who maybe plays fortnite /battle royale and def not playing that on a surface product…
Such an odd premise for a commercial, they’re def mimicking many other review people on RUclips, but it’s so cringe !
They used the maxed out price for the iPad and the baseline price for the surface. Microsoft is being so petty! Plus they act like the pen comes with the package but it’s actually sold separately. This is misleading.
Absolutely agree on the method of advertising you talked about towards the end of the video. Great insight!
I like the way you break down the arguments. Also the background and lighting is pretty top notch
Oh, it clicks? IM SOLD!
Oh Microsoft managed to pay 966 people for disliking🤣🤣
Another problem with comparative advertising is, you automatically put yourself in the underdog position trying to catch up with the other person/product/company
Apple's complete ad response should be this, "... but Windows?"
It’s interesting how companies mention one another directly in their ads in the US. It’s not really a thing in South Africa.
I also think you’re giving your competition free exposure at your cost. If I didn’t know about your competitor, after your ad, now I do and I’m going to start considering them too.
Yes, but only in case of some products. You would rarely find people who knows a lot about Windows and none about Mac. Rarely.
The ads are garbage but may be effective with those less tech savvy, which is the majority of people.
True but for me as a tech enthusiast I thought these ads were pretty cringe
I think this was a pathetic move from Microsoft. Comparing a tablet to a laptop? Come on.
Microsoft’s logic: windows=gaming
very close to the truth id say, try gaming on anything apple
@@Moon-lk8uc Very true. I game on Windows. I’m implying that Microsoft is thinking “oh since this insanely low powered device runs Windows it’s going to be suitable for gaming”
@@Moon-lk8uc Well, actually I believe Mac is not suitable for gaming because most games are not compatible with it. MacBooks are getting better with it with M1 although still, a long way to go since Apple Silicone has no dGPU and most likely not have any in the future. ARM architecture does not need one.
honestly Mac gaming is getting better and better the must have stuff like tf2 and csgo is already on Mac
the library of big-budget gaming titles on Windows is bigger, yes. But the gap is shrinking and the definition of the gaming market is changing. Apple makes powerful machines every bit as capable of gaming, especially in the lower-mid tier, and more and more big titles are available to it.
The fact is, you can do more gaming at a higher end graphic capability on an M1 than an Intel i3. Sure, you can't install the newest AAA title on an iPad, but you can't play it on a Surface Pro either, so whats the point?
windows take atleast 100GB with some softwares installed on it. i use a separate 500GB ssd for just C drive and i still have only 80GB of space left.
"Wow the surface pro clicks this will be popular because it CLICKS."
funfact: in germany (i think its a european law) its illegal to run such ads like joking about the concurrent
I wrote the same thing! In Italy it's the same, it's absolutely illegal to even feature another brand in your ad.
@@Martina-od1wv oh nice. didnt see that but thanks for this info
Imagine them trying to roast the M1 iPad Pro 😂
the ipad… it’s… umm… ITS GREY! HA!
@@siinxkj lol
Microsoft is always so cringe.... Whenever they try to appeal to the average person/user it's always so awkard to watch, and whenever they do something like "windows live" or "clippy" , and then this - its just bad
After having an M1 chip on an iPad pro I have to say this, what is a surface board?.
I feel sorry for that poor boy in the ad...
why ?
On the price they put the surface starting price and the iPad maxed out
nah it’s pretty blatant that they put random numbers in the iPad Pro price lmao
They put random numbers in the iPad section. Plus yeah you’re right they do put the baseline price for the surface. Microsoft is being sooo petty.
@@swizzwizz12 1,348 was the best they could do lol
Apple tech here. That is the price of the 8/128 Surface Pro with the 10% education discount + surface pen. The iPad Pro is the base model 6/128 with magic keyboard. So the pricing is right.
those adverts make me wanna buy a Macbook than the surface pro even though I already have one and made this comment with it
From 0:00 to 0:43 Luke trying his hardest not to burst out laughing. 😂
The MACBOOK is a LAPTOP and NOT a TABLET! SO COMPARE IT TO A LAPTOP (in the same performance range)
And the IPAD is a TABLET and NOT a LAPTOP! SO COMPARE IT TO A TABLET
(also in the same performance range)
Microsoft is just being so petty. They used the baseline price of the surface and the maxed out price of the iPad. Lol
I think the only sales on these are confused grandmas who’s kid wants a gaming pc
My mom fell for these ads when I was getting my
MacBook Pro for college 😂
I think the problem is Microsoft knows that a ton of people have little to no knowledge of what any of the insides do or any of the other specs and that the main features are price and outside look
That is another good shirt. Thanks for the idea on my next shirt pattern :)
2:26 how rich do you have to be to confidently do that
Ikr all that hardware banging around really struck a cord with me for some reason
I dropped my ipad many many times and there’s not even a big scratch.
7:58 "poor actor" he is just paid to do his job broo
Saying "it comes with the pen" is incredibly misleading like wtf? I genuinely thought it included one based on the ad until Luke said otherwise.
I bet they held a bunch of “focus groups” to try and come up with these so called “good comparisons”
What I don’t understand is why they said that the Surface Pro 7 is a “full laptop”, but only listed the price of the tablet, while comparing the price to the iPad with the magic keyboard.
The advertisements like these are so strange to me because in my mind, the Surface and iPad couldn't possibly be any more different. Both have their strengths and weaknesses, but beyond the basic shape of the device itself and the touch screen, everything is just too different to compare.