Muted, moody & magical 💫 Creative swatching of DeepDeepLight watercolours & a chat about burnout
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- Опубликовано: 23 апр 2023
- Swatching 34 beautiful colours from deepdeeplight. These are handmade watercolours from Latvia and they're truly magical! I'm going to swatch these ones in my Etchr watercolour sketchbook in a simple botanical style. I'll also chat to you about creator burnout and what you can do to help support your favourite online creators.
You can find deepdeeplight here: www.deepdeeplight.com and don't forget to use the code deepdeepnatasha for 10% off your order!
*This is not an affiliate link and I won't earn anything if you place an order via this link or if you use the discount code.
Mentioned in this video: @kriksis
My Patreon: / natashanewtonart
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Love your tips. Even artists who reach huge audiences feel insane amounts of pressure. I’ve seen so many “big” artists vanish for months because they couldn’t cope with the pressure to always be better and provide more and “feed the monster.” So whether big or small, it’s a struggle. The general public doesn’t see it because not everyone shares that side. I love when you speak about these issues in a wholesome way ❤
Thank you, Sarah! That's interesting. It's something that so many creators go through, I think.
As always your videos bring me such joy. I am truly grateful when you (and any artist for that matter) choose to share your work with us. I value your tips, your swatches, your recommendations. Thank you for always bringing us such great content and for sharing your journey with us xxx
*P.S If anyone is thinking about becoming a Patreon of Natasha's I highly recommend it !*
Thank you! Your support means so much to me - I appreciate it more than you know. xxx
All I can say is that I’m so glad you took the time this weekend to paint and to feed your own creativity in addition to feeding ours. Truly grateful for the content always-and these colors are stunning!
I'm thrilled to have set aside some time to work on the big forest painting! I needed that. :) Thanks Ginger! x
As a patreon supporter, I can honestly say that Natasha's patreon channel is so well worth what she charges. I think she undercharges tbh. Great mix of podchats, painting, inspring journal prompts and more.
That's so lovely of you to say, thank you Maria! x
I agree ! If you've been thinking of becoming a Patreon you won't regret it!
This palette is outrageously beautiful
I want to come back here again as I was just watching and listening as if you were talking to me. I do feel pressure to feed the social media monster to be seen and to share and share as I want to do art full time but by doing so burnout can come quickly. I feel that it's sometimes so hard to balance creating content and personal wellbeing. Such a thin line. I do enjoy creating content but I am in the phase where I feel if I will stop for a week or two I feel so much will change. I am so grateful for my Patreons and agree for what you said they help and support my creative journey, like a big family, I feel happy to have everyone there and you as well. And I am also happy to support you on your Patreon! Thank you for this beautiful video and message.
About the watercolours - they all look so beautiful! That reed buff is gorgeous! Im sure you will have a lot of fun creating with them.
Hi Kriksis!! Ia m sharing with you the same comment that I shared with others here:
Hi all 😊. Thank you for sharing your thoughts and for commenting. I’ve been wondering how you manage all this! I really respect that you are all discussing your burn out.
To all content creators: just remember, if you do decrease the number of uploads, we will still be here and you will still put a smile on our faces when you upload 🙂. We do not expect you to stop your lives and engage solely with videos and social media.
Also, I, and probably many, many others, do understand when you do not answer our comments; I/we know that you can’t possibly respond to 100+ comments.
Create and upload what you can and whenever you can; I honestly don’t care how often you do it. It’s just nice to be part of your communities!
Hi Kriksis! It's a very difficult balance, isn't it? I too love sharing my creative process, but I'm going to have to make sure that both my art and my wellbeing are prioritised. Thank you for being one of my patrons - I'm really enjoying being one of yours!
Deep Blue, River and Dragonfly Blue are all very beautiful!
Okay I'm first here, happy to watch the video! :)
You're mentioned in it, Kriksis! :D
STANDING OVATION 👏.
🥇 🎉🎉🥳
😂 😂 👋🏼
What a gorgeous palette and sketchbook! Very soothing and restful.
As someone who mainly produces short-form art content for Reels and Shorts the burnout discussion is so incredibly important. I'm lucky with the fact that I can batch content and film most of my videos in a single day most weeks but long-form art content that simply isn't doable. I think it's incredibly important that we make the art we want to make because it can be so easy to want to change what we create to feed the algorithms of various platforms. As artists I think its important that we remember to take time for ourselves especially when creating.
It is so true! The art I do takes time and feed the monsters is an endless and a frequently non rewarding task.
I appreciate you, Natasha. I don't comment often because I know the overwhelming feeling when you try to please everyone.
Thank you, Erica!
I know we all appreciate so very much the time and effort that you put into these video….I know for myself I have learned Soooo much! As for me….when I comment….it is only myself expressing my feelings….I never really expect any response at all….this is true. Please take care of your physical and mental health….i am really in a period of burnout in my medical career……having to push forward in an unhealthy manner…so I know where you are coming from…it happens to us all. Please take care and know we love you out here!
Please take care of yourself too! I appreciate you so much. xx
Natasha, your swatches are always SO beautiful and INSPIRING! Thank you so much! ❤
This idea is gorgeous, it really makes a swatch page look far more exciting ☺
Thank you so much for these wonderfully nice swatching artwork! I love deep deep light colours - I actually received a palette for Christmas and I‘m in awe! I fully understand all you say about burnout. I never expect regular content or answers to my comments from the channels I follow, I‘m really just so happy and thankful for all this lovely art content, which inspires me so much. So don‘t feel under pressure and try to enjoy yourself! ❤🎨
Thank you Natasha for your kindness, your peaceful voice and your inspiring artwork. Sending you all my support from Belgium ❤
I so appreciate your support, thank you Sarah!
It helps if people would just be kind and have gratitude. Thank you Natasha for your talent, time and voice.
That helps hugely!
Exactly! And if they don't, I'd wish they just shut up.
Greetings! I wanted to express my deep appreciation for your captivating videos. Your undeniable talent shines through in each one, but what truly captivates me is the harmonious blend of background music and your soothing voice. It creates a tranquil atmosphere that keeps me fully engaged and at peace. Your use of moody colors resonates with me, as it mirrors the essence of my own photography style.
Having dabbled in drawing and sketching in the past, I recently made the decision to reignite that creative spark within me. I've come to understand that art can serve as a powerful tool for healing, particularly for those who have endured trauma. With my newfound collection of art supplies, I eagerly anticipate exploring my own artistic expression on paper.
I want to extend my heartfelt gratitude for the dedication and effort you put into crafting these videos. The time and energy invested in this creative process may often go unnoticed, but please know that your content has a profound impact on many of us. It has been a privilege to stumble upon your channel in the vast realm of RUclips. Thank you for sharing your artistry and inspiration with the world.
And I love the soothing music you add…
Lovely swatches and great tips to take care of our hardworking artists! Amazing as always. Thanks for sharing Natasha!
Oh I have paint envy. I love their paints so much! I could watch your videos every day. But I would never ever expect one every day. When one pops into my notifications it's such a nice surprise. I aim so grateful and appreciative to you and all the other creatives I follow. As a fellow creative (but not a YTer) you all make my day sunnier and happier and inspire me so much. There is nothing I would like better than to join all of your patreons but sadly that does not fit my financial reality. But you will always get a thumbs up and a comment :).
Thank you so much - I appreciate you! Thank you for all you do to support me and my fellow creators. :)
The most creative and beautiful swatching I've seen yet. Thank you!
Thank you Natasha, great video as always and an important message for artists and there supporters and the creative community as a whole. Thanks & these colours are stunning!
What a stunning way of swatching, thank you Natasha.
Absolutely gorgeous, Natasha! And so restful to watch and listen as you paint. And the "painting" is the thing that is so important here. So carry on, you're doing wonderful work for all of us, and it is much appreciated! ❤
Thank you!
Thank you Natasha for sharing your thoughts on burnout. You express it perfectly. I realised quite recently that I had been suffering and have been trying to be kinder to myself and not beat myself up, when things don't get done. The watercolours look beautiful and its so peaceful watching you paint and talk. :) x
Thank you! And please take care of yourself. x
This is the most beautiful swatching I have ever seen. And gorgeous paints. But mostly I love the kindness.
Thank you Sheila!
I just love to watch you play in the beautiful colors swatching.
It's easy for those who don't create content to forget what a gift it is and what hard work it is and the level of commitment necessary to keep doing it...especially for free. It's really a challenge to do something like this on an ongoing basis. When do we take a break, a sabbatical of a sort? Because when we do, the algorithms work against us and there goes our audience. And I produce weekly articles/newsletter, not a weekly video. I thought about doing it but then just what you are talking about changed my mind. Thank you, as always, for your honesty, creativity, and commitment.
This is exactly it, Paula! It's easy to make a few videos, but to keep doing it for years, consistently, is when it becomes more of a challenge. This is why so many creators start channels, and when they realise how hard it is, they just stop uploading. And as you said, we can't take a prolonged break, because the algorithm will punish us! It's interesting that the most demanding comments or those that are harsh or hateful ALWAYS come from people who don't have channels themselves.
its always a joy to watch a new video of you, no matter how much time passes between videos =) forced content usually feels a bit off if it happens more often. ive experienced this with other channels im watching. i rather watch one video a month knowing the creator actually enjoyed making it and wasnt stressed/in a hurry rather than having 2-3 uploads a week that just feel like mass-produced. its like in art, an original holds a higher value than a mass-produced print =)
Love this way of thinking!
As an almost 70 year old semi retired artist I have to say take care of yourself!!! Once you've lost your health your fans will not take care of you! Natasha, you give so much especially as a sensitive intravert. I am so relieved to be out of the gallery system and do little works for myself and friends. I am having trouble joining Patreon for you as creditcard changes but I will work out when I can!! Thanks for your work but do take care Natasha!! Love ❤ from Canada 🇨🇦 artist 😊❤
Thank you, Anna! I'm so sorry that you had trouble joining Patreon - I can see that you tried to join. Hopefully whatever the problem was it will get solved. :)
Gorgeous video. Thank you for sharing your thoughts and these beautiful colors with us !
What a lovely way to swatch colors!
Natasha, I love the way you always come up with new ideas for swatching…so relaxing to watch and I love that you are highlighting ways people can help support you and content creators in general. I have helped people when they have asked me questions following a tutorial and then been told that they don’t subscribe to anything on YT. Which is a real shame and will put people off sharing in future. Any free content should be valued and so should supporting artists via means like patreon too. Take care x
Thank you! x
What beautiful colors!
Hi! I’m here 👋🏼. Oooh! Many of the RUclipsrs I follow are here. Hi all 😊. Thank you for sharing your thoughts and for commenting. I’ve been wondering how you manage all this! I really respect that you are all discussing your burn out.
To all content creators: just remember, if you do decrease the number of uploads, we will still be here and you will still put a smile on our faces when you upload 🙂. We do not expect you to stop your lives and engage solely with videos and social media.
Also, I, and probably many, many others, do understand when you do not answer our comments; I/we know that you can’t possibly respond to 100+ comments.
Create and upload what you can and whenever you can; I honestly don’t care how often you do it. It’s just nice to be part of your communities!
I love this comment. It's so kind. Thank you! x
@@NatashaNewtonArt Always, always a pleasure.
I second this. I also sometimes save up certain creators' videos to watch when I need to - I love watching Natasha's videos when I'm painting or when I want to relax. It's like saving a special treat for when I need it most.
@@schuyler6583 That is so sweet 😄.
I enjoyed your creative swatching, and beautiful watercolors! Thank you!
Thank you, Natasha ❤
Beautiful swatching! Thank you for everything you do!❤❤❤
Fabulous colours and lovely swatching. I have cured my frequent migraines by having some filler put in the frown lines between my eyes. Botox works too. No migraine at all for 4 weeks so far when I was getting them every couple of days.
I love how you have swatched these paints and the colours are beautiful
I never know what to try and draw . Now I will draw simple leaves ,, they look well smart and easy enough for a non drawer.
Wonderful pallette and swatching of the colors. Thank you.
Thank you for such a lovely video. I appreciate what you said & how you represented your ideas. Love your new swatching patterns & the colors are all so pretty!❤
Perfectly! I adore you, your reasoning and your art!
Love all of your videos, and the fact that you are talking with us about this ❤🙏 Also, beautiful colours!
Such an important discussion, and the most beautiful swatch sheet of all time! 😍
Thank you!
Absolutely love your videos watching swatches is so relaxing
I swatch my colors by doing leaves Also ❤❤
Thank you Natasha for sharing your thoughts and very beautiful swatches take care of yourself love and light beautiful Natasha 😘
Absolutely beautiful - this is as special as I thought it would be. Thank you for sharing your time with us and exposing your followers to the art supplies you swatch. I have learned a lot watching your swatching videos. When I started watching I had never even used watercolor really , only colored pencils.
Thank you Angela! x
As a retired elementary art teacher, your video filming and editing process sounds very much like my lesson planning and prepping materials for each grade level for each week. Can't say I miss it all. Am still trying to deal with the trauma, stress, and burn out after being a puppet for District for 30 years. And getting rid of all the art stuff I purchased over the years to keep my program afloat. Gave lots away but still have far too much stuff. Just now getting back to art for me and me alone but it has been hard to do with chronic illnesses (CFS/FM, chronic migraine, et al) on top of a mental block left over from harsh/sarcastic voices of college profs and their minions in my head.(I was self taught and didn't have much of a clue about techniques, etc.) Comparing my art to others like an older cousin who could do anything and everything in many art mediums and do it with excellence. Watching your lovely "swatches" are just the ticket, though, for me to boost my courage and start again. Thank you for sharing your gifts with us and for your encouragement.
Thank you so much for sharing your experiences. :)
Thank you for such a lovely and creative swatching vid and insightful dialog. The paints are gorgeous with their earthy subtle coloration and granularity. Thanks for taking me along.
Thank you!
Those are beautiful. I just committed to a no-buy until my birthday in September because I splurged on A. Gallo earlier this year. I need to be happy with what I have for a while.
Your swatches are all so flowy and glowy! Just awesome! I'd be happy if I could produce such tiny pieces of art! Do you know that you are like a special kind of lightworker? Bringing joy to others is lightwork!
Thank you!
Thanks for making this video Natasha, a lot of what you said about burnout really resonated and I loved your idea of giving practical tips to help the creators that we love. The swatch you made is beautiful too! X
Thanks Lee! x
Beautiful colors! 💙🤍🖤
Well said Natasha and thank you for all your content.
Appreciate it all. No need to answer .
I felt as though you were describing me at the beginning of this video. It’s strange that I hadn’t realised it was burnout I’m suffering from. It’s made me a bit tearful to hear this but also grateful to you for drawing attention to how it feels to be an artist in these times of constantly producing content for the socials. Thanks Natasha.💖 These pages are so so beautiful!😍😍😍
I'm so sorry to hear that you may have been dealing with burnout too, Jess. Take care of yourself! x
Lovely lovely colours....
Thank you 🎨
Such beautiful watercolours! Love all of them. I presume they are lightfast, I will have to have a look at them as I spotted some many I would love to add to my collection.
I am a Patron of Natasha’s as well and would completely recommend joining for anyone thinking about it. I think someone else commented that Natasha is probably undercharging for the content created on Patreon. x
Also such an important discussion topic. I used to do film all my sketchbook and creative work as I was doing them to make reels, I just got sick of constantly filming but also just making content for the sake of it and not really enjoying the process. Now I just enjoy the process and film the odd thing if I feel I want to. The algorithm does not see me at all, and I think that also doesn’t help creatives as the algorithm is completely against artists and small businesses and makes it hard for them to grow so again feeds into the constant feeding of the machine as you put it. It’s hard. I think all creatives watching can relate and also appreciate any content created.
Thank you so much, Sarah! That's a really kind thing to say. :) And I agree with what you've said about creating content. I'm glad you're prioritising enjoying the process now! xx
❤ love when a new video is out. This is a wonderful inspiration,an insight in to how much work it takes.thankyou.😁
Thanks Lisa! :)
This is such a beautiful way of swatching! These paints are gorgeous.
Thank you!
ugh, social media can make all of us into monsters looking for new content for those highly addictive dopamine-hits. This video swatch n' chat is an excellent reminder that there is a real human behind the screen, doing all this work for viewers while trying to live a real human life and take care of their real human selves. Thank you so much, Natasha, and please continue on with your self-care because it is also a good reminder that we all need to do self-care in our own weird little lives. ♥from one of your Patreon Patrons.
PS: Every time I thought I found my absolute favourite DeepDeep Light colour as you swatched, the next swatch would change my mind. haha
Thank you so, so much. I hugely appreciate your support!
Wow Natasha those are such beautiful colour’s they look fantastic watercolours. I think your amazing trying to fit everything in I understand how difficult it must be for yourself and other creatives to produce your own art and also fitting in social media work and Patreon. You have to do what you can when you can no pressure here, sending lots of love your way and take it easy 💗🥰
Thank you Louise! xxx
those colors! absolutely amazing. i love River and Cherry Blossom, but it’s hard not to love the other shades just as much. Thanks for putting up another great video. I love the channel and am glad I found it.
Thank you, Karlijn!
Love it!💕 Once again you have reinvented the swatch. It is really helpful to see how the paint looks as an image might in a painting instead of a random rectangle. Thank you for sharing your art, your process, and your experience as an artist. Your time and effort is so appreciated. Also, thanks for sharing the discount code because those blues are calling to me.😘
Thank you so much! x
First of all thank you for all the inspiring videos you make, I truly appreciate all your hard work. The colors are incredible, I know I will be saving up for them. Thank you again for another wonderful video
Thank you, Mary!
The paints are beautiful. These swatches could be lovely postcards. 😊 I always enjoy when you chat whilst swatching, but the music is nice too. I've always marvelled at the expectations people have of content creators. Do more of this, do less of that, reply more, change your posting schedule to suit me better.
I'm just happy there are so many people sharing what they do, for me to enjoy when ever I have time to sit down and watch. Expecting more is like expecting a friend to make time when I have time and not realising they have a life too. It is good to keep making people aware how much time and anergy goes into making content. Have a good week, we've had more sunshine lately, hope you too 🥰
Thank you, I wish more people were like you! I appreciate you. :) x
Stunning paints! I love this swatching method. I would imagine that it is far more enjoyable to you as well. I mean, who doesn't love creating botanicals? As for burn-out, kudo's to you for taking care of yourself and knowing your limits. Your content is always so meaningful and soul nourishing that I am more than happy to patiently await your next post. I would hate to think that I would ever contribute to someone's unhappiness due to my lack of patience (well, generally, I don't tolerate incompetence very well). The points you made about what artists need to do in order to be successful these days is exactly what keeps me from ever trying to RUclips. I have a tiny Etsy shop that I recently started and hope to find a gallery, but that will be the extent of what I could ever do. At the tender young age of 67, I don't have the energy nor the desire to deal with it all.
Thank you Tracie!
❤ lovely video. Always so calming and zen ❤
Thank you so much for sharing these beautiful watercolors!
I think the social media monster has a bottomless pit for a stomach. Hehe. I appreciate any content you're able to make and share (the same with other creatives I enjoy). So thank you for taking the time to do so.
I learned through February and March that not allowing myself enough downtime to rest in between drawings will burn me out and exhaust me. So I have made a rule for myself to allow the process to take the time that it takes and forget social media's demands. I don't have much in the way of a following or anything but I just can't feasibly output constantly.
Love this video Natasha, stunning colours and swatching! I was nodding in agreement here to all you said about content making; filming and editing really takes a lot of time and effort. I’ve been trying to celebrate small achievements and not get stuck in the feeding the monster cycle as you put it, but it’s hard, also not to compare to others. I really appreciate when people take the time to comment and appreciate the effort, so I try to do the same. Just got a few watercolours from DDL and I can’t wait to try them. Now with your swatches I may need to order again!
Thank you Carol! I hope you're enjoying your DDL colours as much as I am!
I agree with pretty much everything you've said. It's so many balls to juggle all at once XP
I love this creative “ artistic” swatching. Wondrous colors! I feel , despite our different callings , we’ share similar pressures. I appreciate your reflections in this manner. You work at creativity , beautifully, but not effortlessly. Save some for the special you inside. Many thanks.
Thank you. :)
Thank you! Wonderful as always ❤
These are beautiful watercolors. One day I’ll be able to afford them, but not today.
Very inspiring! Thank you. 😊
Such stunning colours and beautiful swatches❤️ Your videos are a source of joy and inspiration, thank you🙏🏼
Thank you!
I‘m so happy I found your channel. Your swatch page is beautiful and thanks for the important message.
Thank you, Viola!
Stunning colours :-)
This is such a beautiful, thoughtful video. Thank you so much!!!!
So glad you enjoyed it! Thank you. :)
Great swatching, lovely watercolours!
Thank you!
Such a nice video Natasha, loved all the ideas and the swatching was lovely as always. The colors look so unique, you can tell these paints are so special ❤ big hugs
Thank you so much! x
.. beautiful colours from DDL & an important message so beautifully put.
Continue being your creative, thoughtful & expressive self my darling.
I, together with many others, am greatful for your presence & content .. in whichever way is comfortable for YOU.
Much Love, as always (& no need to reply 😉😋) xx
Thank you Jo! Your support means so much to me - I appreciate it more than you know. xxx
Thank you for everything you do for your community! You are one of my favourite RUclips artists.. your swatches and commuted colour combinations are pieces of art unto themselves, this colour choice being no exception. Crossing my fingers for a palette collaboration. Your work with Arkaar was inspired. Hoping for a sea foam or woodland themed colour selection.. I would be first in line to get one! ❤
Woodland themed would be amazing. If the DeepDeepLight makers are reading this, I'm up for it! :D And yes, I adore the Arkaar Creation paints I own. Both makers create magical and unique colours.
Thank you, for sharing your Art xxxxxx Lovely as normal Thank you
Thank you, Beth!
Glorious video as ever Natasha, many thanks! So relaxing to watch and those colours, especially the dragonfly blue! Please don't pressurise yourself about keeping fans happy with constant new videos etc, I'm very happy to rewatch old ones to get my fix! Xx
Great video! Summarises the struggles of YT creators to the tee! 😁👍🏼🧡
Hi Alyona! I am sharing with you the same comment I left for this video. I am sharing it with content creators whom I follow or admire:
Hi all 😊. Thank you for sharing your thoughts and for commenting. I’ve been wondering how you manage all this! I really respect that you are all discussing your burn out.
To all content creators: just remember, if you do decrease the number of uploads, we will still be here and you will still put a smile on our faces when you upload 🙂. We do not expect you to stop your lives and engage solely with videos and social media.
Also, I, and probably many, many others, do understand when you do not answer our comments; I/we know that you can’t possibly respond to 100+ comments.
Create and upload what you can and whenever you can; I honestly don’t care how often you do it. It’s just nice to be part of your communities!
Beautiful swatches 🤩
I love the leaf pattern swatches, they are so pretty! And the colour range is a dream, all those lovely nuanced dark hues.
I just recently got a new palette of colors and am loving this swatch technique - maybe I'll try it out with my new paints!
Beautiful!
Thank you for making this video. First off, I absolutely got online to purchase some paints! Secondly, I appreciate everything you post, whether here or on Instagram. I like that you're not a constant poster because your content always ends up being so thoughtful. So when I see something, I know it's going to be special. It's a shame that the "monster" demands so much, but most of us get it and love to support you!
I appreciate this so much, Meg, thank you!
Such gorgeous colours ❤ .. speaking of comments and replies, I once left a comment on the video of a famous band member (morten harken of A~ha). I never expected a reply but low and behold 9 years later he replied. It was a very pleasant surprise 😁😂
Morten Harket! I LOVED him in the 80s! Wow, 9 years. You just never know when you're going to get a reply, I guess!
@@NatashaNewtonArt oh me too he is so gorgeous 🤩😍
Thanks so much for such a insightful video. Burnout is so real and its something I've been dealing with on and off for many years. Although I've been filming and editing when creating classes when I decided to pursue RUclips more seriously, I had every intention of producing a video a week. However, in the real world that is unsustainable so now it's more like every 10 or 14 days which suits my lifestyle better. I agree that unless you are a dedicated creator and involved / reliant on social media you might not realise how every heart and thumbs up affects the algorithm, and to the extent that our art content is shown. Right now, I am having a tough time grappling with needing to create for myself and not sharing which is a Catch-22.
I can totally relate to all of this!
absolutely stunning palette..thank you
Beautiful video! I really like how you did the swatches. I'm going to try that with color mixing practice as well. I appreciate what you do, and the care you put into your content.
Thank you, Kristin!
Hello Natasha! Everything you said about all the things an artist must do these days are so true!
I feel the pressure of IG and I tried to do what they supposedly want but the reach of my posts are ridiculously low compared to the one they had in the past. I admire all artists who, in addition to the social media monsters, also have a channel here and Patreon.
I cannot. It would be the end of me and of my sanity.
The watercolour and your swatches are beautiful!
The reach of my posts on IG is about 1/10th of what it was. It's hard on there right now for so many of us!