Why is Liquid Death SO Popular?
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- Опубликовано: 3 май 2022
- Liquid Death is making health and sustainability cool through their ingenious marketing and advertising. But is this all as exciting as they make it out to be when it's literally just... water?
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Maley
Editor: Reid Valaitis
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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I was deployed on a wild fire once where a town was completely cut off from the outside for weeks, and the only water we had was flown in from helicopters or given to us by the local store. The only water they had was liquid death because it never sells, so all of the firefighters looked like we had beers for a week. Good memories, very normal water.
it doesn't sell because a 12 pack of water is almost $20 lol
@@georgehernandez2156 horrible deal lol
@@norgepalm7315 $12 for 12 isn’t that bad compared to other brands or compared to the $20 for 12
🤣🤣 my nephew picked it up and I thought it was beer too! It tastes like my well water
@@andrewirazaba what brands are those lol you can get 24packs for 9.99
I’m non-alcoholic, so liquid death’s beer-like packaging has really helped me blend in at parties. It really helps to cut down on the ‘oh, you don’t drink? WhY???’ Conversations a lot.
@ISitOn MyArm no, why? most of the time is just someone who don’t want to drink.
@ISitOn MyArmshut up nobody cares about how you correct someone on the internet
@Felix The Cat still sticks out less than glugging on a nalgene
Same! I’ve been 58 days sober now. Never have felt so much better. I have never drank liquid death but I have had a few people ask me about why I am sober. Not many judge but a few have been pretty rude.
just say you don't drink. its not that hard. if people don't understand that you shouldn't be around them. you shouldnt even be around those people period
I saw cans of this in the grocery store when shopping today. If it didn’t have the word “water” on it, I would have thought the stuff was a 200 proof alcoholic beverage. ☠️
i'd like to imagine someone actually fell for it and got disappointed when they get tricked into drinking something healthy for once
I don't care for the standard liquid death but I really like the sparkling one because unlike some other "unflavored" sparkling waters, it doesn't have an odd taste.
Somehow...I missed all this Liquid Death marketing. I had seen it a couple times at the gas station but I always skipped over it since it looked like an energy drink.
Yep exact same
We'd probably do the same, it definitely doesn't look like water! But that's the whole point 🤷
@@FutureProofTV they should write a big "water" on the can! the spotify album is fire btw
ive definitley never seen liquid death ads yet but I am familiar with the brand because I am an avid festival/concert goer and see these sold at all concession stands
I discovered Liquid Death through the video Scott Cramer made about it. Not even an official add, just a RUclipsr who was confused why there was so much hype around canned water.
Have you considered sending this video to someone at liquid death? If theyre so invested in destroying brands that create plastic pollution, they may be interested in those programs that allow clean drinking water to be more accessible and protected. Just to do my part I might do it myself! Either way this has the potential to spark a dialogue in their company and you guys would have more expertise than I do. You guys have a gift! Thanks
Wow, that's a great idea! Thanks so much Kyle, glad you're enjoying the videos we're putting out 💪
ruclips.net/video/SPLl7UgvuLE/видео.html
I think this is a great idea. To Future Proof's point, they're selling a human right and need as a commodity. Sucky, stinky capitalism rears its head once again. But I would be curious if given the statements made in this video, how they'd respond. It seems like they have the global best interest in mind while selling expensive (at least compared to a Dasani) water.
Being a Liquid Death enjoyer, I'd be curious to see if they'd come back at you with all the other things they're doing outside of just selling water "with a purpose".
Mate, this was probably paid for by Liquid Death...
Agreed
After clicking on this video previously knowing nothing about the brand and finding out they sell water, I will admit I was a bit disappointed as I'm staunchly against bottled water. But after finding out more about the brand and its goals being to get people to drink more water and reduce plastic waste I'm very impressed. Hope they continue to do well in the future
Don't you guys have Glass bottles in America? Those cans are still lined with plastic on the inside
@@EinfachFredhaftGaming It often feels like Americans are trying very hard to reinvent the wheel. We do not mind if you just copy us in Europe: drink tap water, introduce more glas and maybe some kind of deposit system for bottles to cut down waste (look up the German Pfand system).
I support Liquid Death because they support metal music! Any brand that will sponsor stages at metal festivals and be the only stage giving out water to fans at those festivals will continue to get my personal support
I’ve had this water a few times and it’s actually pretty good. I’m sure it’s just filtered tap water but overall I would recommend it. I actually thought it was an energy drink when I first saw it.
We've seen a couple comments talking about how it looks like an energy drink, we agree! We haven't tasted the stuff personally but good to know 😀
Its actually not though...it is water from the Austrian alps. Not that it makes that amazing or anything but at least its natural spring water and not from municipal sources.
@@zachleary108 Water, shipped from another country… too bad there is no water in this country worth drinking. Looking at you, Flint!
could it be the placebo effect based on the container you drank it from? My wife had the same reaction and so I put Liquid Death in one mug and filtered tap water in another mug and I tried to have her guess which one was Liquid Death. She couldn't tell. Sample size of one, though.
@@FutureProofTV I got it at Whole Foods, but I’ve seen it at gas stations and other grocery stores. I’ve only had the black can, but not sure what the difference is between the white and black cans.
One thing I think you neglected to mention was that as their marketing is deeply rooted in metal/punk culture, this appeals a lot to the "straight edge" crowd. A can of liquid death strongly resembles, say, modelo, and I've noticed a lot of sober punks and metalheads choosing liquid death as the experience more closely resembles the beer the water is replacing.
he said it started with a punk rocker haha
that's kind of poser though, like just drink or beer or drink water, who gives a fuck. disguising your drink to fit in with the right crowd is not punk at all though
@@771shadowolf yes, I meant the connection between the punk scene and straight edge culture. The SxE part is the focus.
i mean it looks like a beer or energy drink
so it kinda serves the purpose of a 'mocktail' for social settings
It helps that Liquid Death hired the animator or team behind Mr. Pickles (an extremely graphic animated show on Adult Swim).
I recognized it immediately and I’m loving them using the animator/team for their advertising.
That waterboarding in their first commercial though…😬
I got liquid death at a wholesale retail place for like $5 for a case. I actually really liked the lack of taste of the water, as some brands have that mineral taste or like an aftertaste. Liquid death really tastes clean/smooth and its a refreshing tasting water. I also like that it is in a can not a bottle. Tastes like a nice purified brita water but I will pick this one out of a lineup.
I'm honestly a huge fan of LD, It's also the best-tasting pre-packed water I've ever tried. I'm honestly surprised that they *don't* have a water initiative and kinda bummed. I thought something like that would go hand and hand with the branding, especially in competition with brands like Boxed water which has a tree planting and cleanup initiative.
I love it. I personally think the water out of a can taste 10x better and way more refreshing vs a plastic bottle. Idk if it’s because the can makes the water cooler, or, the water absorbs some extra metallic taste from the can to give it that crisp flavor. Idk, but what I do know is it taste way better than regular wattee
A rock concert I went to recently only had Liquid Death as an option for water, which I thought was weird until this video- that is so on brand for them. Really interesting to learn about!
Honestly, their water tasted waaaay better than the mainstream bottled waters. It wasn’t super salty/mineraly, just tasted like plain water. With that being said, I’m sticking to my trusty refillable Nalgene whenever possible.
$5 for a can of water at a show. Its highway robbery but what you gonna do? I like the taste
Good old plain tap water
I'm glad you focussed on the aluminum mining problem but there's also another issue. The energy required to ship canned water around the world basically kills any carbon offset that they achieved from not using plastic. That's a massive operation that uses tons of fuel and creates emissions. Liquid Death is a clever brand and uses well sourced water but the "death to plastic" tag line is a pseudo-spin on environmental issues. Its trading one issue for another. If everyone just bought a Berkee and stopped buying bottled water all together we'd be in better shape.
Thanks for bringing that to our attention, Zach! It's definitely a whole big load of marketing and not a lot of substance, so we agree!
Basically all water companies can/bottle their product in the country of destination. Water is very heavy and expensive to ship for how much it is sold for, so companies don't do it. Also the weight difference between canned water and bottled water is negligible so the carbon emissions from shipping would be the same regardless of material. So then the difference you are left with is the carbon and pollution differences between each container. And if you need a single use container to hold water Aluminum is a much more environmentally friendly option than plastic. It's not perfect, but it is better. And nothing is ever perfect. Yes, obviously by far the best option is for people to have their own refillable bottle that they bring with them. But in cases where that is not an option Aluminum is far better than plastic.
You have to ship plastic bottles too so it's not a difference. Most of the weight is the water inside and not the bottle or can.
Any savings or increased costs associated with aluminum are passed on to the planet / environment.
As claimed, aluminum is better for the environment than plastic. Aluminum costs 30% more compared to plastic so we can assume it's 30% worse for the environment - however 70% of aluminum is recycled and 10% of plastic is (recycling either is very energy and impact cheap compared to new). Therefore, aluminum is "cheaper" for the environment compared to plastic.
@@SuperFlamethrower Right. All true but then plastic bottled water is exponentially worse all around. Im just saying that shipping water around the world no matter what kind of container its in is not eco-friendly. The amount of energy required to get a case of water shipped from Austria to Austin, TX isn't a sustainable proposition no matter how you look at it.
@@zachleary108 That is an impact, definitely.
They literally had a ad run on the boys with the deep, first time I heard about it... Pretty funny that a show which makes fun of corporate culture had a ad run with a actual product, which felt so in character with the entire theme. I congratulate their marketing team
The can. There. Saved you 12 minutes.
I can’t explain why but it is legitimately the best packaged water I’ve ever tasted, sparkling or still. Maybe my brain is just a slave to the marketing but I love the shit
We've heard it's great from some people and awful from others, but glad to hear you're in the earlier category!! 💪
Might have something to do with the taste of aluminum can itself.
@@_Dimon_ definetely possible or just the lack of plastic taste
It has to be the metal taste. Any time i drink from my metal water bottle it tastes like heaven to me.
I agree that it tastes much better, it doesn’t have the super salty/mineraly taste like other bottled waters. I want my water to taste plain goddammit!
I came across Liquid Death in a grocery store and immediately bought it, I had no knowledge of the marketing behind it. I just liked the name and was curious about canned water.
So you spent like $15 on a 12pk of 16oz cans of water?
@@Milkyshake117 $2 on a single, actually.
So you did have knowledge of the marketing behind it? Since you bought "canned water" which is in itself a marketing ploy to get you to buy water.
@@IceSick88 Only things I knew were that it was in a can, it had a cool looking skull logo, and that the name me laugh. I only stopped to actually look at it because I was taking pictures of weird items in the grocery store to send to my friends that day. I discovered it was water then.
I don't drink beer or energy drinks (both taste disgusting to me), so I never looked at it before.
So in a way, the marketing worked, even if I wasn't aware of it.
I picked it up because it had a weird and interesting name that I thought my friends would think was funny, and I ended up buying it because it was something I would actually drink in a cool can.
I'm probably not going to buy it again, because it's just water and the novelty sparked what was a one time interest.
I think the main gimmick with it is that it's marketed to look like it's beer so when you see kids drinking your caught off guard and then you start asking questions on what it is.
I've tried their stuff a few times. It's alright. Their advertising is what really caught my attention. It was so bizarre and honestly kind of funny that I couldn't help but be interested in the product.
honestly if nothing else its a breath of fresh air from the overly clean, saturated products that if they even THINK something has a dark comedic twist about it will refuse to show it, i dont really care about anything about this company im just glad its not using the ctrl C ctrl V advertising stuff
The water is so normal that it kinda wraps back around to being amazing when paired with the marketing
Liquid Death started minting NFTs, which kind of threw off anyone I know (including myself) that used to buy it when we were out and about. They say that they're offsetting the environmental impact, but pretty much anyone I know are immediately turned off when they hear "NFT" from a company.
NFTs are probably good for sex workers or other people selling services that are legal to do for free but illegal to sell.... But offsets are bullshit.
You've got to be fucking kidding me. They really minted those damn things?
Why do so many respected people and companies seem to shill for NFTs now?
@@jojidubi4 because respecting companies is at best a mistake.
It also really can’t be great to be shipping all that water from Austria. Not very environmentally conscious IMO
I thought this was just another energy drink company, but this is a marketing case study. I wonder how canned water stacks up against boxed water?
Haha we were actually thinking of talking about boxed water but realized it'd be better suited for it's own video. Is that something you'd be interested in???
@@FutureProofTV I would!
i legit thought this was beer
Well boxed water is into boxing so it would win.
It's 3x more expensive. That's how it stacks up!
Are you kidding me… WATER!!! This whole time I thought it was an energy drink!
One interesting thing about their branding that you didn’t mention is their focus on festivals. They sponsor festivals like ACL so that all the young festival goers buy liquid death when they’re extremely dehydrated and need water. They introduce themselves to their target audience and seeing everyone around drinking liquid death certainly doesn't hurt marketing.
I come from a third world country and the fact that some people have access to drinkable tap water and still choose to buy "retail" water is weird to me.
Especially people who stock their fridge with bottled water. That's weird, just buy a water cooler if you don't like the taste of tap water.
The problem is that our infrastructure is rife with lead pipes and lots of communities can't drink their tap water because of lead poisoning that it would cause.
It seems like it's for convenience. I personally don't understand it though since tap water costs significantly less, is better for the environment, and my reusable water bottle is much more sturdy. Also tap water tastes much closer to any natural source to me so I don't get why people like bottled mineral water flavor so much.
Edit: I should specifically I'm talking about the majority of the US where tap water is perfectly safe. If it's lead pipes or other issues it makes more sense to get water from another source. I've known too many people who don't drink tap water even in areas where the tap water tastes better than average (and is safe).
You forget 1 thing with that -
We are fat, entitled, lazy & demanding.....
We are 'Muricans !
( getting water from waaaay over at the faucet is just...too...far... & it's just icky too .)
some places its because the water on tap isnt always trustworthy.
some places, some really lucky rich places, like here, its just because we're priviledged enough to be able to choose what water we drink based on taste and convenience... personally i rarely buy bottled water, but when i do its because im thirsty, and would rather pay 500 times (not hyperbole) the price for a glass of water right now, than wait 5 or 10 minutes for it.
Actually, the place I work, sometimes the town gets warnings about water quality. Where I live has good water though.
Kind of interesting how marketing has gotten us to spend an excessive amount of money on one of the most basic resources on the planet that many of us in America have easy access to at home
"Evian is naive backwards " Winona in reality bites
@@nomanejane5766 Never saw the movie, but sounds relatable.
yeah theres water at home but there is a difference in how it all taste honestly
I’m not drinking lead-induced Chicago water lol
@@burn_out We have well water where I live, so filtered through the fridge is fine, but the town we're just outside of has water so hard that your sink turns white after just a few uses. All the faucets are just crusted with lime and scale and the water tastes stale. Absolutely disgusting. And that's not saying anything about Flint water...
They sell flavored carbonated water too. It’s pretty good. I like that it has a bit of sugar (like 1g) so there’s a hint of sweetness but it’s not bad for you.
iam so happy i found you months ago & have subscribed to your channel because i've never heard of this product. having inform me bout this item is most fun & informative. thank you.
As someone who enjoys sparkling water and doesn’t drink, liquid death has been a life saver at bars from the dreaded “why aren’t you drinking question??”
Also the berry flavor is a 10/10, one of the best sparkling water flavors out there!
I don't usually drink and have this question plenty. I just tell them I don't want to and most people get over it. I think for a lot of people they see it as implicit disapproval of what they're doing and this causes them discomfort; I usually accept this and move on, sometimes I make my disapproval explicit.
"I don't drink much, prefer drugs if I'm honest..." 🤣🤣🤣
I don't drink and I was the designated driver for years for friends when I used to go to the bar and no one ever bothered me about it, if anything they were happy there was someone who could drive them home. LOL
Sparkling water tastes like shit
@@rainypath96 to each their own, but seems weird just to waste time to comment something on a sparkling water focused video…
Visiting Bulgaria we experienced real mountain mineral water… there’s so much of it they have public taps where you can fill up bottles for FREE all over the place. Yes you can buy it prebottled (and in naturally carbonated too) and it’s like less than a dollar for a really huge bottle (like 3 liters.) (the main reason for buying bottled are the pink cap bottles, those are “low mineral content” for children.)
same in romania..even so far as naturally carbonated spring water taps
you still pay for your "free water" in billing
thanks for the recycling walk-thru, i even learned a little bit after being an early ('70's) reduce/reuse/recycle fan, one can always learn/adjust info.
I knew of liquid death but I didn’t realize how deep their “lore” and the “in joke” goes. I’m very here for it.
I think it's also worth noting that the branding a great tool for people who wish to be sober at bars and concerts. While that isn't necessarily improving the environment, allowing people to occupy social spaces without the pressure to drink is a good thing.
(though obviously it'd be better to have them donate their profits rather than just be another for-profit company)
It's less embarrassing to drink liquid death than hard seltzer
I actually seen people do this. Took me double take and knowing the branding to know, they're true r/hydrohomies
I'm not drinking anything at a concert regardless of what it is, especially not a probably $5 can of water lol
Or sack up and find some real friends that won't pressure you into drinking anything lame
They don't actually give a shit about being environmentally friendly it's all just marketing shit. All aluminum cans have a plastic inner lining. It's less plastic than the average bottled water but it still has plastic in it.
Glad liquid death is getting popular . I remember when it first came out I would bring it to school and people would think it’s alcohol. helping the planet while look cool. Awesome video
The cans _are_ really cool looking ngl
I really like their “severed lime” sparkling water. Crisp and refreshing with just the tiniest touch of sweetness from agave nectar
Aluminum is actually incentivized to recycle, fresh mining a source is like "600%" more expensive than actually recycling the same amount.
This stuff got its start mostly on indian reservations and other places that banned plastic containers on their lands. First time I worked at a concert on an indian res as a paramedic, I was really concerned about how nobody seemed to be drinking water. People literally asked me where the hell they could get water, and I had no idea.
Took half the damn night for me to figure out that the water came in a can that was every bit labeled like freaking beer.
Do I approve of water not coming in plastic containers? yes. Do I wish they labeled their stuff less obnoxiously? also yes.
Aluminum is almost infinitely recyclable. Plastic is maybe once, twice at best. The only thing on an aluminum can that isn't recyclable is the label. There is something to be said for providing single-use containers of water. Sports events, concerts, etc. It can be hard to get on-site water to things like amphitheater concerts with 50k people. But selling it at gas stations is a bit tacky.
Holy shit I have not seen their marketing. That waterboarding scene made me full on laugh harder than I have in days.
Warped tour never had an issue with this for over a decade and there was more people in attendance at venues for warped than a regular concert would even have. Greed is just too much of a prevalent thing.
Lol at "putting water in cans for sustainability" like bro water flows out of your faucet for pennies just fill up a reusable bottle.
You're not wrong 😅🤣
I think that responsible decision making and proper research and planning can totally flip the script on what businesses you choose to buy from.
I genuinely love Liquid Deaths Sparkling Water. While a lot of sparkling waters have a ton of bite, which makes them hard to drink sometimes. Liquid Death’s are so smooth and easy to drink.
My friend is hooked on the stuff. I tried it and it actually tastes pretty good. Like a cream soda just missing the vanilla flavor.
Same the Only marketing I've seen is onling creators drinking it
So it's just sparkling water?
@@calebangell77 Pretty much, I'm a picky eater and was super surprised that I liked it. It was the black can. It had some hints of flavors so IDK what it is.
@@calebangell77 Nothing special, it's just" Water "like tap water. IDK why this guy saying like a cream soda? The only thing is good is the graphics, that's it. Just buy lacroix and waterloo pretty much the something lol
So.... Carbonated water then? LMAOOOO TF this comment got me busting out bruh hahahaha
As a Hungarian and a health conscious person this video sparked joy and made my day! 🤩 I do remember the disaster u mentioned and agree with u in that case that we should help the planet by not makeing more stuff.
Thanks for the amazing content Levi & Leah! Have a great day and roadtrip. 😉
Woah, thanks so much Fabian! We appreciate you 🙌🔥
You must be very proud to be Hungarian…
For some reason, empty, rent-seeking businesses like this make me lose hope for the future. They take probably the cheapest possible product you could ever sell, put it in an artistic can, and price it higher than soda, energy drinks or alcoholic beverages. At least those other drinks cost more to produce and the consumer actually gets some value. Their marketing makes regular consumers feel like they're being cool, edgy, progressive, and environmentally conscious, but all they're doing is making some business an absurd amount of money without getting anything of value in return. I could at least respect the company if they charged something like
Neat vid. Explains a lot about that can of water I bought from a gas station once while browsing sparkling water options. Got home with it and had a riot reading the flavor text on the can. Not a bad time and it helped it was pretty decent water.
Thank you so much for stating what should be obvious, that products claiming sustainability are still frequently massive polluters. Cutting consumption is how to fight pollution, not buying unnecessary stuff that claims to be environmentally friendly. I mean, the aluminum is a step up from plastic, and taking customers away from unhealthy drinks and plastic bottles is a good thing. But even more sustainable? Just drinking from your own tap. Buy a filter if you want. Cuts out the aluminum processing, resource exploitation, and transportation costs. I seriously could never imagine paying for water, in a bottle OR can, except in situations where I have no other option.
I work in wastewater (sewage) treatment, and my time in the field has been incredibly fulfilling as far as learning about the water process and environmentalism goes.
Like, it’s kind of gross to think about, but sewage water can be treated to such a level that it can become drinking water again. And short of that, it can be used to irrigate crops, or merely get nutrients added back into it before it’s released into rivers to improve their quality and promote the health of the organisms living in the receiving waters.
I’ve started filling my water bottle up with the tap more often.
In western countries you can sell water in more ways than i imagined
I know right 🤣😓
I remember seeing an ad for it a year or two ago and it immediately caught my attention. Their sparkling water is pretty good
I met the owner years ago at a food and beverage trade show, he literally just laughed when I asked what the point was the reply I got from him was essentially there wasn't one and the team just knew they could take advantage of counter culture/shock marketing to make an EZ buck.
They don't care about the environment, they want to get rich.
Still super nice dude though, respect his hustle.
Those aluminum bottle-shaped Coke cans…I loved those. I used to refill them with water in college. The bottles were awesome.
Red Bull also has a one size aluminum bottle (I don't remember how many mL it is) and I love reusing them for water. Because if I am not using my backpack but a small sling bag or purse then I like a smaller sized water container.
i always intentionally avoided it because someone trying to upsell me water via cool teen marketing turned me off. but i guess if its a slightly (?) better alternative to the bottled stuff ill pick it up instead. but honestly one of the appeals of the traditional plastic bottle for me is that i can refill it and close the bottle again, so idk
Plastic is at least equally as recyclable as aluminium. The claim is misleading. If plastic is used for food (especially oil) it cannot be recycled. For water, it is definitely really easy to recycle
@@growtocycle6992 it's recyclable but it's not recycled, which aluminum is.
I still think packaged water is just bad anywhere tap water is drinkable.
@@growtocycle6992 The thing is though, plastic _isn't_ equally recyclable. Melt elemental aluminum, you get elemental aluminum. Melt plastic, the polymer chain shortens eventually enough to not be usable. And that's before that fact that it just isn't recycled by most companies.
As@@scaper8 says, the recycled plastic can't be used for another bottle but only for a lower grade plastic (like a plastic bag). So yeah, not equally recycleable and not tending to be recycled at the end of the day either due to the financial incentives.
Before Liquid Death hit our shores here in the UK there were other companies who had introduced canned water for those wishing to minimise plastic consumption. Some have an ingenious opening mechanism that can be resealed. Admittedly this involves some plastic parts but the percentage of plastic used is obviously a tiny percentage of a plastic bottle.
Marketing is really everything, really all it took to get me to buy their water
The water taste like metal. It's the only option at concerts which I'm curious as to how they were able to corner that market so quickly
Although it's just water I love this company's attitude. We need more like this in my opinion
Marketing genius for sure!!
Tap water with a Nalgene sustain is all I need. The bottle is bigger and more durable than any disposable options so it's actually more convenient for me personally.
It doesn't reseal though. And how durable do you need your drinks containers to be? I use "disposable" plastic bottles for months, usually until I lose them.
Also, what's nalgene?
@@grey-yem Nalgene is a plastic laboratory equipment brand that's now known for plastic bottles and the one I use is the most common sized 32oz wide mouth. The sustain version is a few dollars more expensive but is made of 50% recycled materials.
These can take drops, be thrown around on hard surfaces, handle hot water, you name it. They're often popular with outdoorsy people.
@@grey-yem It's bad for you to reuse plastic water bottles. As the bottles age, microplastics from the bottle will leak into the water which you're drinking. Just get a Hydro Flask and refill it.
I was at a concert a while ago. It was set to start at 6:00, but delayed so far the doors didn't even open until 8:00. People were in mile long lines outside in 98 degree heat (Farenheit). And to respond to this, they passed out these cans for $5 a piece. It's a really good way to make you hate it.
My grocery store puts Liquid Death away from the other water and near the soda and energy drinks and I was fooled.
I'm really curious to see what's next! will they make a food company and call it "solid poison"??
K but that'd be hilarious 👀
It would be hilarious if a non-hotsauce brand would use edgy hotsauce branding.
I think you missed a couple key points with Liquid Death- one of which is that it's a great for filtered hydration when you're away from your BRITA filter at home, ie on a roadtrip. It's a great alternative to plastic bottles and they sell them at easy to access places such as Sheetz gas stations, Targets, Walgreens etc. The other is that it's a big part of the going sober community- it's a way for them to not stick out of a crowd at a party and most people who glace would just assume it's a beer. It also can kind of be like what a vape pen to a cigarette smoker is to help them ease off it but with alcohol.
In the long haul you're right it's not the solution overall. However I'll still pick it up when I'm out and about as opposed to any other plastic drink
My issue isn't other people seeing my hands empty, it's seeing the cans of beers in THEIR hands
@@Brandon-bc5um Sounds like a personal problem
But at $3.25 a can, is really worth it just to look cool at a party while drinking water?
@@rookmaster7502 it's not for looking cool, it's for not getting harassed. Yes you can buy a more permanent reusable solution that still looks at home in a party, but not everyone has the foresight to.
Speaking myself I think the branding is cool and I glad they use container that isn't plastic. Honestly I would be so be happy if bottling companies had to use primarily glass.
I admit that it happend to me as well... Just as you described it. Like it or not, the marketing is Genius. I got some because I kept seeing them in my co-workers offices, and sure enough I was like "What do THEY know that I don't?" In the end, it's just filtered water.
I got a promo a while back and ordered some cases of water, and it's been my "quick grab-and-go" water for when I'm not able to refill one of my gallon bottles. I might be remembering wrong, but I think they do donate water or something. Another great video.
I bought a few glass water bottles with a clasp closure that are always in my fridge. Now I have always cold water when ever I need for my reusable water bottle. I think plastic water bottles should have a huge premium (places with clean tap water) so people think before buying a giant pack of them when there is perfectly good water from your tap.
That's a good idea! Thanks for sharing and joining us here 👍😃
The issue is tap compared to spring. I'm a big Poland spring person. Even if I finally get off of plastic bottles I'm still gonna end up buying the gallons of Poland spring. But maybe that's better
@@thisisawasteofyourtime4843 once you go poland spring any other source of water pales in comparison, the only water i've had that was better was straight from an actual mountain spring lol
@@TheKidJake yeah. I mean Fiji is almost as good but Fiji also is letting people die of dehydration sooo
Deja Blue is my all time favorite water, but with how crazy difficult it is (and how lucky you have to be) to find it, I gave Liquid Death a try, and every variety is now my go-to when looking for refreshment.
I love the Sparkling Severed Lime and Mango Chainsaw!
I came across this stuff literally 2 weeks ago at a party store near me.
I pulled it out of the display - I glanced at the price & then looked at the can to see what it was.
I put it back immediately.
We usually fill up reusable bottles at home but sometimes they run dry while we are out and about. For this reason, Liquid Death is a great grab and go option at gas stations. We also try to keep a case in the car for this purpose. We prefer it for long time storage like in the car or with emergency preparedness supplies because the aluminum doesn't degrade the same way plastic does.
Yes, filtered tap water is more sustainable but there are situations where it's not an option and it's nice to have something that is not plastic.
In regards to the sustainability of aluminum, as someone mentioned in another comment, you should reach out to the company with your concerns. With the way they are pushing to ditch plastic, I wouldn't be surprised if they were willing to take your thoughts into consideration.
I think that mailing the plastic bottles back thing also didn't age well, since Coca Cola and Pepsico are taking back the whole bottle including the lid (I think only restricted to 20 oz bottles at this point) now. I also saw one of those 100% recyclable bottles in person with the space edition Coke flavor Starlight.
The recyclable ones occasionally have a weird off-putting smell; blech!
Genius advertising. I've never heard of this brand before but I enjoy that the value is in the marketing rather than, the water.
I totally also thought it was another energy drink!
Also, can you guys add "the viability of home heat pumps" to your ever-growing list of ideas? The RUclips channel Technology Connections did a great series on how it can be more eco-friendly than a gas furnace in most instances
Kinda boring but also important!
That's a great idea, Anton! We'll definitely add it to our list for future videos 😉
As a French guy completely oblivious to what "Liquid Death" is; I thought that the video would be about alcohol because of the cans and the fact that alcohol is actually a liquid causing death.
But I'm happy to have learnt something new even though I had to work hard to resist the urge to facepalm myself when discovering that it's just a big marketing stunt.
Also it drives me crazy seeing a company telling that they are sustainable while carrying water (water!) from Austria to America just for fun. At least the Nestle & Coca Cola are using "local" water. Sure it causes other issues but they don't pretend otherwise.
Seeing Evian or Perrier all around the world seems so stupid to me. It's just water ffs! At least I can understand why they do that with wine and Champagne (even though I don't drink it, as you would have probably understood earlier) since the actual content depends on chemicals and chemical reactions that occurs only on specific places.
Anyway, thank you for making me less dumb but also less hopeful regarding mankind.
Well... about nestle....
They have stated to believe water isn't a human right and use literal child slave labor for their chocolate
From Spain , same so lame, sorry
fiji water is worth it though. i did a bottle water taste test with several diff brands. fiji was frst place. smartwater was econd place
@@PhaseSkater voss > fiji
I was at a music festival in the Vegas heat, I bought one of the Sparking LDs, and the bartender put it on ice. That was easily the most refreshing drink of water I've ever had.
Not to mention that all major plastic cans have a plastic liner inside of them is a little bit sus 🤔💭
This video actually got me to buy 2 cases of liquid death, Ill still keep my Britta but I did like how this video showed how interesting the brand is.
I’ve been to 3 concerts this year so far and all I see is liquid death sold at the venues. I never heard of this brand and was surprised by the presentation but I honestly like the water and been having it at every venue.
I'm doing my part to recycle aluminum by drinking a case of canned beer a day, and recycling every can. Sure my garbage can sounds like snare drum solo, but I'm saving the planet dammit. Now, if you'll excuse me, I need another beer. Hope my mom didn't hide them from me again. I'M SAVING THE WORLD MOM, GOD.
I don't have cable, and the few commercials I do see haven't been for this stuff. Being unplugged like that feels good.
First world Liquid Death means more Death in Third world Countries. Bottled water shipped around the world, now water in cans:/ Can't stand this madness anymore. Thx a lot for focusing on this topic.
Thanks for joining us here ❣️☺️
Liquid Death is still packaging it's water in plastic. Every single aluminum can has to have a plastic lining to prevent the aluminum from affecting the taste of the drink.
Okay and?
The can it's self is still much more sustainable than any plastic bottle.
@@michelestaffiere7422 Their entire bullshit marketing ploy to win over the sheep is specifically about how plastic is horrible and that they don't use plastic, they use aluminum. They expect dumb sheep to not realize that they not only use plastic in their packaging but that their packaging is more environmentally damaging than the alternatives.
I can refill a plastic bottle and store the water.
Can't say the same for cans
@@garystinten9339 I saw that Disney has a Chewbacca themed metal water bottle that has actual fur.
still better than current water brands lmao
imo the part thats actually good about liquid death is how poisonous for humans plastic containers actually are, and the fact that everyone ignores it
That waterboarding cut was the hardest I've laughed all week.
Why dont you provide list of references in your description?
Thanks for flagging that! Just a human error on that side, it will be updated asap 👍🏻
Or you can buy a reusable collapsible bottle, refill it anywhere with a tap, and create practically 0 waste. Their aluminum cans > plastic bottles approach would work better if they sold literally anything other than water.
Totally agree here!!
I freaking love the whole death metal tongue-in-cheek thing. I drink a metric ton of la croix already. Maybe I should switch.
The marketing missed me on this. I dont watch regular tv, but everytime I saw an "influencer" drinking it I thought "theres no way theyre drinking that trash...I bet its just water". I was somehow right and wrong.
Btw...Im not personally above an energy drink, but when I see people who obviously take care of their health drinking energy drinks, my impulse is that its either canned water specifically made for the advertisers, or an actual reusable cup/glass designed to look like the product so I am gonna say I was more right than wrong.
I pack shipments for Amazon (whole other can of worms there), and in my department we've come to HATE the packs of Liquid Death that get shipped out. Before this, I always assumed it was an iced coffee because of shipping out Death Wish coffee beans, but now I hate them even more. Even when packing single items, those things coming through is a strain to pack from start to finish.
Get yourself a good metal double-walled water bottle and a filter, guys. Save yourself so much money, and save someone else's back and shoulder health!
And here I was thinking it was some kind of hyper concentrated coffee beverage.
That's exactly what I thought when I heard of it lmao
@@kartikphadale1067 I've seen it in convenience stores but honestly never bothered to even hold the can to read it was water.
The sparkling water in the can has really helped since I've stopped drinking soda.
Get a water filter pitcher or another filter system for you house or apartment! I do love their ideas for marketing!! It would be cool for Liquid Death to also sell water filters for home use and maybe nice stainless steel reusable water bottles.
The only time I've encountered LD out in the wild has been at outdoor concerts. Since you're not allowed to bring your own in, I've been forced to purchase them for $5 per can (plus tip), which is fucking outrageous if I'm literally just trying to stay hydrated and enjoy the show. I have to admit, their marketing is genius, but in practice just an insane waste of money and resources.
Tbf tho water was never cheaper than $5 at shows and the only concerts that give it away for free was warped tour
Idk why to me it is just the best testing water I’ve ever had. I’ve tried all there other flavors which are good as well but nothing beats their black can. I always struggled drinking enough water, I also don’t drink soda anymore because it’s not healthy but I still miss that carbonation feeling. So the perfect solution has been liquid death.
It's litterally water. It doesn't "taste" like anything.
Whoa. In Finland EVERYONE takes back their plastic bottles and every second person atleast puts plastics to their own bin. You get 20-40cents when taking the bottles back to the stores. Only 15cents when taking back aluminum cans, but we take them back too because you pay for the "pant" in the store.
I never saw their original ad that blew up, but I did notice the cans at 7/11. I thought it was beer for a long time until I read it and realized it's water. Instant buy, whenever they're on sale for 2 for $4
I was curious what the hype was about this stuff! I carry my water bottle everywhere, so I'm not often in the market for water, sounds fun though!
Yes, fun... until you realize it costs a whopping $3.25 a can.
I would be very careful with drinking this while driving, people have been stopped by the cops because they thought they were drinking beer.
So especially if you are a minority the cops already tend to not treat that kindly don't drink it in the car even if you aren't the one driving.
Hadn't even thought about the implications of drinking this while driving, thanks for pointing that out!!
@@FutureProofTV people have gotten stopped for it before. I already saw a few Reddit and Twitter posts about it. Can't even blame the cops really because water usually just doesn't come in cans but beer does. They don't think it's an energy drink either because those are in more colorful cans.
Definitely a safety issue you only think about once it happened.
I like it because the mouthfeel of the carbonation used in the black can feels exactly like drinking beer, it's not too harsh like most seltzers, and it gets me to drink more water when I'm out.
brilliant video, I had heard about the brand but never really knew what they were selling, I'm extremely interested in their marketing techniques now
I always walked past LD at the grocery store and thought to myself, "what a dumb name. Who'd wanna drink something that sounds poisonous?" But after noticing it on sale, I tried it and it was ok.
it's. water.
I saw this stuff at a concert in Albuquerque during the start of the year, I was amused and bought some
I first heard about this from The Boys, The Deep did a fake commercial about ocean plastics. Then I later tried it at a music fest, nothing special but I prefer the taste of canned water over bottled.