Dodge & Chrysler are Failing Because of Stellantis…Are these Brands Dead?
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- Опубликовано: 8 июн 2024
- Today I wanted to make a video on Dodge and Chrysler and how these once popular brands with an extensive, diverse lineup of vehicles are both on the verge of death, hanging on by a thread. I want to evaluate how these two brands in particular are doing right now, review the Stellantis decisions that have caused this downturn, and talk about what could have been done instead. I have seen and heard a lot of different takes and opinions regarding Dodge and Chrysler, so I wanted to give my takes and sort of vent about this topic while sharing my view on these two brands that have been a staple of my channel for years. First, I will look at how Dodge and Chrysler are slowing down or failing you could say, and second, focusing on the transition period and obsession with EVs that is causing Dodge and Chrysler to go in a downward spiral.
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#Chrysler #Dodge #Stellantis #Dodgefailing #chryslerfailing 
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They are killing these brands by design.
It’s also their quality control and the fact that they literally have no variety amongst their platforms and all the same drivetrain. It’s nothing new and exciting coming from Dodge at all.
Stellantis bought Chrysler because they wanted to slowly kill that brand and replace it with Alfa Romeo. Now, they are finding out that the American consumers don't want to those cars.
They sure r
we will own nothing and be happy
For what benefit? How is that good for Stellantis?
Moment of silence for Dodge and Chrysler....they are screwed...May they rest in peace, alongside Plymouth.
Buy your parts now while you still can
Dodge should be doing fine but Chrysler not so much
Dodge will be fine, it's Chrysler that's on the brink starved down to only one model.
Don't forget Desoto as well as Imperial.
Plymouth will always live on in my heart, much like Oldsmobile, Pontiac, & Mercury.
GM: 1 billion into V8s
Stellantis: you will buy this EV and will like it
GM is an American company and understands the V8. Stellantis is a European company that sees no need for a V8.
@@steven4315 this Stellantis deal is going to be looked back on as worse than the Mercedes merger
@@ottovonbismarck7094 Will be interesting to see who ends up owning Ram and Jeep. Chrysler and Dodge are toast.
@@steven4315reminds me of the iacocca move with amc
@@ottovonbismarck7094Ooh, that’s a low bar because we all know how bad it was under Daimler. But yeah, similarly Stellantis doesn’t give a crap about American car culture and the V8, let alone any car for Dodge and Chrysler. At least Fiat was more understanding of the American car culture during Marchionne’s administration. Heck, he’s the reason why Mopar exists today. Dodge and Chrysler literally live off the reputation of the FCA era. Stellantis gets no credit for that.
They absolutely could have made the V8 cleaner and more efficient.
They could've. I don't know why they thought they could get away with their inefficient engines.
@@peaceable263 They stopped putting money into them. This must have been on the drawing board for a long time.
Because they were cheap n lazy. The 6.2 v8 made for the 5th gen camaro was less efficient and was developed in the mid 2000s. But they made a more powerful efficient variant called the lt1. Dodge developed the 6.4 in the early to mid 2000s n stuck with that old design ever since. Even the 5.7 was last updated back in '09 when epa standards werent as strict as they are today. N now, theyre gas hogs, smog makers, and are not making the true power that they could be making with modern updates. They claimed that the 6.4 was modded to the max. Thats why its piston rings are weal n cant even handle boost. They stayed cheap with everything and its now whats gonna ruin them @peaceable263
@@peaceable263 It was Greed, for years the Challenger & Charger had outsold the Mustang and Camaro for years. That LX Chassis goes back to 2009. So, its been paid for, as same for the Durango. So, they sat on the Money, until they had to go in Partnership again. Now, you have a Foreign Company that doesn't care or know the American Market. And only care about market share...
@@TimeisReel LX platform started for the 2005 model year early 2004
Stellantis could lose 7 brands .
And it would’ve been completely unnecessary. It’s all Stellantis’s fault.
Will lose
Stellantis=Loser brands
No actually im living in an European market and brands like Opel Citroen Peugeot all Stellantis brands except Americans are still making combustion engines and hybrids. Yes they have lower volumes but they are well. For instance Opel Astra and Peugeot 308 are using the same engine 1.2T Puretech and there are some hybrid models and as i remember Stellantis Europe sales are good. So Stellantis has to change dodge strategy even in ev models.
@@marcusclarkson5520
The Puretech engine is a very problematic engine.
The most important reason these brands are failing is the ridiculous sticker prices. Compounded by $10K dealer mark-ups. A muscle car costing over $80K is insane. Even the new Hornet "economy car" costs $40K. Who the hell can afford them?
the prices outside of USA are double-quadrupal insane as well noobdy cant afford
This is not the reason, mark ups blow up on social media but it is very easy to get one of those cars under MSRP. In 2023 model year you could get a 485HP 6.4L Scat Pack with a $50K MSRP. If you do you research you'll find plenty under MSRP. The 5.7 R/T is even cheaper
@petethecarfreak3486 Yes I completely agree. The dealer mark up noise I believe is a scare tactic being used to scare people away from V8 engines. We all need to pull our heads out of the sand before these eco- terrorists destroy our lives with their lies and unfounded dire warnings of impending doom.
No one wants a car on a 2005 platform with 2014 tech
I miss then the Avenger and first gen 200. They even made the se avenger with a v6 option and nothing else mandatory. They are very nice, quick, good mpg, fwd for snow -etc. Heck the MRSP for the phase out of the 200 was like 29? for fully loaded, but easy and out the door at 20k paid in cash. Still, have a few 200s in the family that had no large issues that were outside of a few getting clapped out from people hitting potholes until it ruins the chassis lol
When Daimler owned Chrysler, they discontinued Plymouth right when Chrysler was reinventing Plymouth as a value brand 😡 now Stallantis seems to be doing the same with the Chrysler brand and possibly the Dodge brand.
It's a crime to see this happening.
This is not the Chrysler I grew up with and purchased. Stellantis aka Chrysler is a foreign company that I dont care about. I hope they do discontinue the destruction of Chrysler by shutting down. It hard to watch.
Dodge CEO Tim Kuniskis retired on June 1st.
Fired
@@devonp5079he’s not the only one. A huge percentage of workers were let go.
Even Jim Morrison left Jeep. With so many heads leaving the brand that have been there since the 90s the clearly aren't confident in the directhe brands are planned to be moved.
He drove the Dodge brand to success. Imagine a 15 year old platform that had steady sales for pretty much its whole existence. The fact is, he found his customer base and shaped the Dodge brand around that. With the direction Stellantis are headed, how can he genuinely stand behind his product? He can't...that's why I think he left. It's so sad.😔
@@dhdmotorsHe narrowed Dodge into muscle instead of mass market though. I think that was a mistake because look where muscle is headed now. We could’ve had Cravans and Journeys too.
Decision was made long ago to kill off these two brands. It's a done deal. No engineers, designers, and nothing in the pipeline. Remember the life cycle of a new model is roughly 3-4 years. Once they sell what's on the lot's and the EV Charger bellyflops then they can start closing the dealerships. Jeep and Ram will live on alhough it might not be with Stellantis.
Chrysler and Dodge are going out the same way that American Motors did in the late 1970's and 1980's. AMC had no new models, and continued their Hornet after it's demise in the late 1970's with a heavily refreshed Hornet. They called it the Concord. Then the Concord became the Eagle in the early 1980's. AMC then hooked up with Renault. Chrysler got a bailout at the time too from The United States Government. AMC got nothing. Lee Iacocca restored The Chrysler Corporation back to profitability, and all of Chryslers brands were on fire. Chrysler had some of it's best years of profit when Iacocca was in charge. Iacocca then bought AMC, and then shut them down. Chrysler has done the same when they merged with Diamler, and when that failed, merged again with Fiat, and again into Stellantis. Now there is rumor that Stellantis wants to sell Chrysler and Dodge to someone else. Stellantis could sell Chrysler and Dodge while they keep Jeep, and Ram.
Honda has expressed an interest in acquiring Jeep and Ram, as they don't sell any trucks. They see how many full size trucks that we are buying, they have no product to sell.
@@ericknoblauch9195 Move over Studebaker, here comes Chrysler and Dodge to join you.
@@GaryH-pw9cm You forgot to mention Plymouth. Plymouth is already there.
@@ericknoblauch9195 AMC only survived because of Jeep, passenger car sales were declining.
This video was brutally honest. Europe won't hear it, or if they do they won't give a crap.
Remember when Jeeps weren’t the only cars from Chrysler corporation sold in Europe? Good times.
I've worked for European companies my whole career now. The Euros always know better and refuse to listen to the customer. Then they lose their minds when the customers abandon them. They'll deserve it in this case, yet again.
People don’t want these stupid EVs. You can’t force them to buy it. Stellantis is letting these brands die.
The politicians are forcing it. Even if this election cycle you elect people who don't push, the next cycle will bring back the EV crowd.
Well Stellantis wants to build a multi billion dollar battery plant in Windsor Canada.
Should just throw the money away.
Their focus is Alfa Romeo
The irony is that Dodge and Chrysler are in this situation because they refused to make a HEV/BEV. Part of the reason cars like the Volt and Prius were created were to comply with EPA regulation, hence the nickname "compliance cars". The thing is, the EPA mostly just cares about average MPG across the lineup, so all it takes is one car with 114 MPG"e" and you can pretty much make whatever other cars you want. Dodge never made a single EV to boost their numbers like other brands did.
Letting? They want this to happen. There are many examples of europeans being absolutely terrified of having to compete with American brands on a level playing field.
And the best example IS Dodge and Chrysler. Like you said, they're destroying them by design.
In the V8 sedan category, europe has NOTHING that competes with the Charger and 300. A 4 door V8 sedan for around $40K.
Europe, has, nothing.
The cheapest one that comes even close in price is the C63 amg which starts at $65K, and the one that comes close in size is the E63 amg which is even more expensive.
And the "german engineering" nonsense has been debunked over and over again. You can ask any real car mechanic who works on these cars daily, they'll tell you exactly how much german engineering is worth. Theres a good reason the german brands hold the record for depreciation.
Shortly, if the Charger and 300 were officially imported to europe, the entire C and E class of Mercedes would go out of business. So far europe has kept American cars from selling, in artificial ways with taxes and fees to push the price up. Europe has a history of doing this.
Whats about to happen is 2025 january, when its highly likely that the previous administration is coming in the US, and the previous guy will likely be pushing for American products to be sold in europe. Stellantis knows this, so destroying the US brands they can, while they can, is a strategy to save a few european automakers from losing a massive chunk of the market.
Before anybody starts screaming at me that "eUrOpEaNs dOnT bUy American vehicles", take a look at the netherlands. 9 out of 10 pickup trucks in the netherlands are the typical American trucks you see in the US. Thanks to a tax advantage, if people register their vehicles as part of their business, they can buy them for a proper price, no nonsense taxes and fees.
And will you look at that, when the playing field is leveled, the dutch choose to buy American.
The same thing would happen with the Charger and 300.
If europeans are so sure that these cars wouldn't do well then let the market decide.
I'll even take it a step further. If the Challenger, Camaro, Mustang were imported to europe, maybe they wouldn't dominate the 2 door coupe category, but they would sure have their own market share.
Like I said, europe is absolutely terrified of having to compete with American brands on a level playing field.
100% facts !!! I bought my last 2023 triple Nickle widebody charger last October. I won't buy from Dodge ever again. I've been a die hard Dodge since 2005.
I quit them after the Pentastar engine bullshit
Less than 7% of all Americans own a EV and the demand has decreased substantially in the last few years. Over 50% of the population say they would never buy a EV with a large portion saying that they are on the fence. Major manufacturers are reconsidering their EV futures as sales are just not there.
Stalantis is already suffering in European sales and they are definitely driving Chrysler/Dodge into bankruptcy.
I’ll be keeping my Hemi for years to come 🤘🤘
Before the tick takes it away 😂
Keep your hemi in sport mode - the engine stays in 8 cylinder mode far more often and the wash from the crank throws keeps the cam lobe and lifter bearing lubed. Also, don’t let it idle for long periods. Should last you as long as you wish to keep it.
I have an 06 Magnum SRT8 it just clocked over 200,000 miles. After driving it like I stole it for all these years I'm surprised that it's running beautifully. I race it on the street and at the track. I am sure sometime soon I will have to rebuild the 6.1L. when that happens I'm going with all forged internals. Then I intend to put a rear-mounted twin turbo kit. I will never buy an EV. That is a guarantee. The cost to rebuild is far less than buying a new car.
@@Dv087love the magnum most underrated car dodge made it was the last muscle wagon straight from the 70s
Do you understand that a lot of this stuff with EV's isn't being pushed by the automakers by themselves. It's being pushed by the Government. Specifically democrats. The automakers are finding them in a tough spot as the emission requirements get stricter and stricter every year, and the government is telling them to switch to ev's, and the customers are largely rejecting them. The auto companies really don't have a clue what to do or what they should invest in. It takes years to develop a new vehicle and the industry is changing so fast.
In 2019 Dodge was selling more Grand Caravans than Challenger and Charger combined. Chrysler minivan sales dropped off when the Pacifica was introduced. The Dodge Journey needed to be replaced with a 30K SUV not a 45K Alfa Romeo clone. Up until recently Jeep and Ram were the only vehicles keeping Stellantis going. I’m thinking Jeep and Ram get sold off to a holding company and Dodge and Chrysler go the way of Pontiac and Oldsmobile.
The Grand Caravan never should have been discontinued. Now another American car company is about to make the same mistake by discontinuing the Malibu. All three American car companies have handed the sedan, coupe, and hatchback market to the foreign car makers. The stuff that is left is some over priced SUV. Now they are making them with small engines, and turbos. I will be keeping my 2006 Ford Freestar even longer.
Yes I absolutely agree. Dodge dug their own grave by going all muscle when we loved the Caravan minivans, Avenger sedans, and the Journey crossovers. Dodge should simply revert to mass market because it’s Stellantis’s speciality with the Opel, Peugeot, and Citroen’s successful mass market lineups. Chrysler should partner up with DS and Alpha Romeo to build their luxury lineup to compete with the Germans. Stellantis could at least be thinking like this to get these brands to stay alive, but they can’t even bother with that. Pathetic. I hate modern administrators who only think about money and not brand equity and consumer preferences.
What sad is Jeep and Ram are struggling hard too, only brand loyalty created from great pass models are keeping them alive now
The Chrysler Corporation once had an identity. The Pentastar was instantly recognisable and everyone knew who made Plymouth, Dodge, Chrysler and Dodge trucks. The current dilemma just had to happen. Well with a new owner every second week obscurity is the inevitable result.
The way both Dodge and Chrysler are going, they might meet the same fate as what Plymouth got back in 2001
Let’s hope not.
I was so pissed when Daimler discontinued the Plymouth brand.
No way give me a break
Let's hope not because it will extremely difficult to get the taxpayers to bail out a car company that's not an American car company anymore.
@geraldstephens6612 they shouldn't want to bail out a non American car company. That'd be insane.
Funny how govt and media wants everybody in EV’s and says they’re the hot new toys on the block but Subaru Toyota and Mazda are booming rn with not a single tonka toy in their lineups. Yet every EV maker is facing a world of trouble trying to sell them.
Subaru has a PHEV. Mazda has a PHEV. Toyota sells SO MANY PHEVs, it's a three year wait list for a Rav4 Prime, two years for a Prius Prime.
Turns out you can sell EVs if you make one people want.
@@speedingoffence not to mention that both Subaru and Toyota have an ev as well, the solterra and the bz4x
Bro did 0 research whatsoever before talking 😂
No longer Chrysler and Dodge. Now it's Laurel and Hardy. Goodbye my favorite car brand since the sixties. Been a great ride.
I have owned a 2013-2015-
2019 300s models with Hemi’s and now 2023
Chrysler 300 C velvet red and my last Chrysler.
All STELLANTIS needed to do is do light updates on the 300 and I would’ve continued buying one but now they’ve lost a customer .
I do not want an EV vehicle .
Rest in peace, dodge Chrysler rest in peace
Inline 6 twin turbo
@evannelson3523 If I wanted an inline straight six twin turbo I would buy a BMW They are having too many issues with this new motor I'm not interested, I'll keep my Hellcat
Light updates!!!🤷 It's 20 years old!!!
The 300 is ancient.
No Wonder Tim Left , He knows they are doomed
But I bet he got a giant bonus when he left which is why America is so frustrated and the average man gets nothing
@@lenordbrazil9580 America can't be frustrated when it's own government bailed them out TWICE. 😂
@@Abel-Alvarez with taxpayer money
I owned a 2004 Jeep Grand Cherokee with the 4.0L in-line six. The Jeep was incredibly reliable and a family member still owns the vehicle. It has held up well, looks like new, and runs like a top. That said, my new Grand Cherokee Summit (2023), has the Hemi 5.7L V-8. I will keep the Jeep forever. I hope they can turn this travesty around, but not with Tavares. I have heard rumors about the Chinese being interested in Jeep and RAM. Now, that would be a real tragedy in my opinion, even though Buick and Lincoln are importing models made in China, not to mention Volvo being a Chinese owned company.
I bet Dodge will discontinue the Hornet in about 3-4 years like they did the Dart .
I have never seen one on the road, I live in the N.Y./ N.J. area.
@@markg7030 I only seen one on the road and i live in Los Angeles ca
The Italian government owns part of Stellantis and requires Stellantis to source a certain number of autos from Italy.
Dodge will not be around in 3 to 4 years
3-4 years? That’s generous
My first car was a 1989 Dodge Omni. Arguably the saviour of the Dodge brand at one point, ushering in the K-CAR. Which was cheap, effective and reliable in a time when inflation and interest were high. It was the right car that consumers need at the right time.
The hornet isn't. EV's aren't. Too expensive when people are trying to make their bills and grocery payments.
This isn't the time for EVs. Make something cheap, effective and accessible.
Rest in peace Dodge. You didn't deserve this.
Honestly, I just hope the future doesn't lead to a world mandated only by EVs leaving even used Gas powered cars scrapped. The fact old cars are still on the road at all are the main reason why I'm still into cars.
I don't care about new cars at all. It's just a bunch of SUVs and Trucks only sold because the manufacturers market them in a way that makes them more money, when they are worse for day to day transportation than Station Wagons, Minivans, even Hatchbacks. I could complain about other stuff like how speed is so much more accessible now and boring design language, but really the SUV thing is the whole bulk of it. And no amount of well crafted and opinionated videos, posts, and more is going to swade automakers from changing their minds.
I really couldn't care less if Dodge and Chrysler dies or not as a result. They can continue to sell their current vehicles and hype up any new ones, but I truly believe none of them are ever going to capture the same spark as the Viper, Challenger, Neon SRT4, or any of the 60's bad boys, even nowadays. Don't get me wrong, it will still be a sad day when and if it does happen, but at least I can still have a chance of seeing, buying, and experiencing a '96 Viper GTS on the road, and that's all that matters to me.
Watch how this comment gets next to no likes because it's long and very opinionated.
I agree, I haven’t really been into anything Chrysler related after the Viper went away. Sure the SRT Durangos and Wide-body Chargers are cool but they just aren’t exciting anymore. The only modern Chrysler that I actually could get behind and enjoy is the 300C but even that sours me a little bit because Chrysler chose to do it at the last second. They really shot themselves in the foot by not following through with the Dart SRT-4. That car would’ve had the reputation the Neon did if it had gone into production and would’ve reintroduced Chrysler to the small “tuner car” segment. When the Viper died Chrysler could’ve pointed more of their consumers towards the Chrysler brand by creating a flagship supercar that was more luxurious than the Viper but still appealed to consumers. Most modern cars bore me to the point where I get more excited over cookie cutter Malaise era cars than I do for new stuff.
Time to grow up and move on
The new leadership at chrysler really dont understand the market theyre in. They want to avoid paying fines and buying credits so they kill off the stuff that sells and theyre left with record high unsold inventory. Complete incompetence
They're not allowed to sell the 'stuff that sells'.
They're all rabid liberals. They think we're a bunch of American neanderthals because we want to keep our SUPER LOUD gas-powered engines. The more we object, the more "superior" they feel. It's as simple as that. New World Order buffoons!!!
Europe still does not understand the American and Canadian market. How many times has Fiat entered the market and left it? Chrysler would have been better off being sold to Toyota, Nissan, or Honda. Very disappointing. I had Chrysler products for years and loved them. Now, I own a Nissan, my wife a Toyota, daughter a Honda, and my son a 16 year old Nissan Altima with approximately 180,000 miles on it. I also wouldn't touch gm or Ford. JUNK
Chrysler should’ve just merged with Mitsubishi. DSM was the zenith of both companies and they both went downhill after that.
Nissan is now junk too.
@@timothydubois5834 also part of the Stellantis alliance! Coincidence?
I very much get the feeling that Stellantis doesn't want to kill off either of these brands but if they leave them out in the cold long enough, they might die on their own and spare them the trouble.
They don't have a choice. You're simply not allowed to have a model lineup that's all V8s anymore.
Sadly, I agree. Ford proves you can still have a V8, and besides, if they did have to pay Tesla credits and the people purchasing the V8 vehicle are ok with paying a premium to cover that, what is the problem?
People already whine about the price. Another $5k is gonna make it worse.
Thing is, they're not. They're just buying V8 Mustangs, because Ford ships EVs and is thus allowed to sell them.
It is not a sustainable business model. If I had to buy credits from a competitor just to sell a car with worse performance than a mustang, I would probably have to discontinue them soon
I'm 💯 sure Dodge & Chrysler are probably pretty tired of paying all the compliance fines from the EPA because because that's not sustainable for the long-term. Yes Ford and GM are still producing a V8 but keep in mind both of them are also producing small fuel efficient cars so their compliance fines aren't as high. That's why they're pushing more EVs. But I do pray they make it through this or someone buys them from Stellantis. 🙏
My dad is a Mopar guy and I am too. Unfortunately, it looks like I might have to start looking at other brands because I won't be wasting my money on any EVs because they just aren't suitable where I live.
Was watching the news today about how these EV's losing battery power and having some tech issues in this record heat. Yeah I'll take my chances and stick with these gasoline powered vehicles instead 😂
They are Doom to failure; The writing is on the proverbial wall…. And when this new Dodge Daytona so-called banshee comes purring or meowing that will be the nail in the coffin……💯💯💪🏾💪🏾🖖
Not only that if GM does come out with their new Pontiac firebird Dodge is royally screwed
That ended up being a fake post. GM made a statement on it
@@Jsv_1021O4 People are trying to hype it up to convince gm but i don't think it will work.
@@comicrandomness3289 exactly, like pontiac's whole goal used to be affordable cars that were exciting and with the way the car market is nowadays it would be so hard for them to even push a brand like that from a CEO perspective, like us as consumers would absolutely love to have another Pontiac but to GM they just see it as more work that they have to put in to run another company
Chrysler: Take Wagoneer, fix the numerous issues, make it a Chrysler Aspen. Build a couple smaller, Chrysler-exclusive crossovers (Airflow) to complement Aspen. Put the minivan back in Dodge. Look at the non-US Stellantis models to see if anything there can sell as luxury in Chrysler.
Ram: Quit pretending we don't still call them Dodges. Dissolve this silly "brand" and put the Dodge branding back on them.
Dodge: in addition to the Dodge Ram trucks, make a mid-sized option. Bring back Dakota. Take the Pacifica back into Dodge. Look at the Stellantis portfolio to see if anything there fits Dodge's spiriting pretensions.
All of this is HEAVILY dependent on reliability, but the brands need to fix the dealership experience, too. Put a heavy corporate hand on delaerships so the salesmen, F&I, and Service folks are professional. Don't know why these dealerships are too often a bunch of a-holes.
How about make the Wagoneer affordable for families? Jeep is trying to be Land Rover. They succeeded. Overpriced and bottom of the reliability charts.
Stellantis only cares about the Jeep brand and maybe the Ram trucks. History is repeating it self like when AMC got absorbed by Chrysler.
What were they smoking when they concluded that 'Jeep' was a premium brand?
Ram 🐏 is just as dysfunctional in the US as not having a compact/midsized truck for going on 13yrs and counting. Chrysler and Dodge may go the way of Sears, Blockbuster...
I’m not surprised, but honestly, it’s due to a plethora of reasons such as quality control, lack of variety,, and using the same platform for all of their vehicles doesn’t allow for anything new and exciting
I bought a 2020 Charger RT brand new. It has coming up on 70k miles and its had absolutely zero issues.
Dodge should have done what Ford did with the Ecoboost F150. They could have made it so that a good majority of the new ICE Chargers are Hurricanes, but still keep V8's optional. That way, the enthusiasts are still happy, but the general public who doesn't even know what's under their hood reduces their fleet averages for emissions
I remember the video you made when the merger happened back in 2020 and how it was eerily similar to the Daimler Chrysler merger because it was “a merger of equals”. 3.5 years later and Chrysler is still on the brink of death along with Dodge now too. Like others have mentioned, Chrysler just doesn’t seem to care about the U.S. market’s demands. People would’ve bought more into Chrysler even if they had just made a lousy rebadged Peugeot 3008 but they didn’t even have the decency to do that. Even back in 2007, during Chrysler’s darkest days, the brand still had eight cars in its lineup. Now it has just two (basically one now that the 300 is gone) which just is utterly disappointing considering how innovative they used to be.
Dodge - Muscle and sports cars
Chrysler - EVs
Ram - trucks and Commercial vehicles
Jeep - 4x4 and off road based
A simple formula that would give each a purpose. Just lower prices and give each brand a entry level vehicle
Dodge - junk.
Chrysler - junk.
RAM - junk.
Jeep - overpriced junk.
The answer isn’t what they build, it is how they build it.
Trouble shared is trouble halved.
Lee Iacocca
I've loved Mopar since the reintroduction of the HEMI but this Stellantis ownership seems like a disaster on every front. I think I will only buy used Mopar from now on.
Marchionne was a great CEO who understood the American market.
Those mincing french at Stellantis are turning Mopar into Nocar 🙄
As a hellcat owner, I think the main reason that dodge gives regarding them aggressively switching to EVs is somewhat true. Ford has all these hybrids, turbo 4s, and EVs that they can use to offset the CAFE rating such that they can continue to make Mustangs with the Coyote V8 without buying as many carbon credits, where as, if you look at Dodge, we don’t have nearly as many “cleaner” engine options to offset…it was a lack of foresight a decade ago which is ultimately Dodge’s doom.
Now if the Mustang is so good then howcome Ford didn't make a Muscle Sedan version of the Mustang called the Falcon and have the same 5.0L Coyote V8 as the Mustang? Also if the Mustang is so good then why didn't Ford invest into the Mercury brand back in 05 to create a retro style Cougar like they did with the Mustang?
@@CJColvin Because there's no market for it? WOuld have just eaten into their own sales. Ask Dodge how that went.
@@Nick-ue7iw I thought the Charger was great Muscle sedan and it ain't a flop like the Taurus was.
Chrysler really missed the opportunity with the 200. They nailed the design but the driving experience and interior quality was disappointing. If the 200 was decent enough like the Sonata/Optima back then; it would make the brand more mass market than it is today. Also, they totally ignored the SUV category in the past 10 years which is a very dumb decision.
Why did they even bother with the car?
Did they really think that renaming the Sebring to numbers to keep in line with the 300 meant something to the general public?
Everyone saw through it and everyone knew the Sebring 200 continued to be an enormous piece of shit.
And I totally agree with you on the SUV thing..
Their last SUV was what... The Aspen??
The 200 was a good car and sold well. 177k is its best year and 51k is to where it dropped. The 200 still sold more than the MKZ, ATS, and Regal. It was a success that was never acknowledged.
@@EMdemo I mean, it worked for the ford five hundred....er, I mean the fusion.
Dodge proved that large sedans and coupes could sell. People liked the fact that you could get a large rwd v8 car, and its very unfortunate where Stellantis is going in the future. dodge should have just made a new from the ground up charger, challenger, and viper, and dart (like a GR corolla competitor) have jeep continue to be the Stellantis north American SUV brand, have Ram make a small and mid size truck to compete with the maverick and ranger, and finally have Chrysler be the luxury brand with a mix of EV's ICE and hybrid cars.
They did sell. But is 120k units a year enough to justify a whole new platform? Most new car designs share parts with other model sresulting in at least 3-4x that total sales number.
Interesting. I just made a video on the Chrysler 200 not actually being the failure FCA claimed it was. But I agree Chrysler and Dodge are headed towards doom if Stellantis keeps pushing electrification on them.
The 300 should have gotten a long wheelbase version. And all v8s should have gone to overhead cam instead of keeping the old pushrod design
Pushrod design works perfectly for GM
Great video. You are. spot on. Chrysler and Dodge are all but dead. Jury is still out on Ram. And even Jeep has not gotten much investment. And now you are starting to hear stories of BEV being rejected by European consumers. Never saw such a long development cycle for new vehicles!
Chrysler and Dodge are screwed under Stellantis “leadership”. And to a lesser extent Ram . People want v8 engines. Especially in pickup trucks.
Their only hope for survival is if Stellantis loses so much money that they sell the brands and someone who knows and cares about American car culture brings them back to life. I simply don’t see how their strategy of electrifying everything will work out when their core customer base doesn’t want EVs. And the people who do want them will go elsewhere with a proven EV brand like Tesla.
To make a comparison: it’s like a successful burger chain that’s very popular all of a sudden deciding that they want to sell exclusively Chinese food.
Edit: The other major problem and I mean MAJOR problem is that these vehicles are no longer affordable. I know this is an industry wide issue and not exclusive to CDJR but it’s affecting them more than others. When even base model vehicles are close to 50 grand you’ll have a hard time selling them.
The government is the main problem. We as people are not standing up and saying we won't accept this destruction of our domestic brands.
The US government bailed out Chrysler twice. It’s a privately owned brand, not a government service. Their cars have been crap for 50 years and it’s finally catching up to them.
No this is a company being cheap and making shit, how the fuk is the the governments fault
@@woodenturkeyThe fck is that Stellantis took advantage of FCA and is stripping it of the profitable Jeep and Ram brand while they kill Dodge and Chrysler. The crap is being made by Stellantis.
@@edwardp3502 You're an idiot, the 300 was a solid vehicle as was the Town and Country.
@moonbeamskies3346 the US government TELLS you how things are going to go. The US government just signs deals, moves money, screws future generations over. . . Even if you blame them for this what difference can "the people" make? They've never asked any of us what we want. There has pretty much never been a demand for electric vehicles. They tried it before & it flopped. They manufactured a demand for it, wouldn't shut up about it on the "news" for years, tweaked stats, used selective polls, & lie about how harmful ice vehicles are & how little "fossil fuels" ev's spend by ignoring their manufacturing process. They did things like cash for clunkers & created more "pollution" by junking old cars & making new ones instead of using the old ones as long as humanly possible . . . When did "the people" ever ask or demand they do ANY of that? They don't care what you want. Sit back & enjoy the ride. This is their ship to sink.
Dodge/Stellantis is having major problems with there, new battery Packs catching fire for there new 2024 Dodge Charger cars !! Plus they are also having major problems with there new TT Hurricane 6CYI engines blowing up !! And Problems ranging from Headgaskets, Camshafts, Oil pump problems, and Crankshafts snapping in half !!! Plus that rebadge Alfa Romeo Call the Dodge Hornet SUV, they are having major problems as well !! So things are not looking good for this company right now !!😫😫😫🤦♂️🤦♂️🤦♂️
These car companies have no clue what their customers want..they are simply doing what the government directs them to do
Oh, I think they know too well what the customers want. They're just not allowed to give them it, because the government can, y'know, stop them. And does.
Would you trust a Dodge EV given FCA’s history with electronics?
Hell no!
I wouldn't trust *ANY* EV, except the Porsche Tycan
@@jacobpinkley232 Now I'm curious. Why that one? Wasn't it a Tycan fire that sunk that cargo ship?
All great points. I bought a 2023 Chrysler 300C. No more new Mopars for me.
I thought they were going to go 15 years ago as someone who’s been looking for Work a job I saw last November was that a Chrysler Dodge Jeep Ram dealership the manager I talk to basically made it sound like it was only a jeep dealer
Let ‘em both go quietly. They’ve been on a respirator since 2008, and neither has built a truly original car since the K-Cars in ‘81, which were middling at best. Chrysler hasn’t made a truly world-class car since the 1960s.
LH was a original design (unless you assume it based on the AMC Premier), also the cloud cars, Neon, PT Cruiser.
@@kevinwong6588 The LH was based on the AMC Premier platform. All other platforms from the early ‘90s and after were either based on that platform or borrowed from Mitsubishi or Daimler. After the K, Chrysler more or less gave up on creating anything truly new - or world class.
honestly, I don't understand why Stellantis bought Chrysler/Dodge. they have a zillion brands in Europe alone, many of them redunant, that they need to sort out in order to have a coherent product strategy. I have to wonder if the idea was to access the North American dealer/service network for their existing products (a la the Alfa/Dodge Hornet). the acquisition just doesn't make sense to me.
of course there's the whole Daimler-Chrysler "merge of equals" lie that destroyed the company, but that's ancient history now.
Chrysler and Dodge have had several episodes of near death since the 70's. They are brands irrelevant for the market, but still beloved by a small but decreasing crowd of loyal enthusiasts. It seems that Chrysler and Dodge are finally disapearing for good.
lets be honest. Stellantis is enormous and probably have too many brands to begin with, Chrysler and Dodge are niche american brands that have no brand appeal outside North America, if i were CEO i would probably do the same.
You sir are correct
Marspeed, those sales numbers are shocking... WOW
Its a holdings company. They've fired most of the engineers to pocket the cash. They don't care about the brand, only how much money they can get out of it. Sad.
they were on the decline even before Fiat came in.
Daimler ruined them. Even with the success of the LX platform they never really had a long term solution when they discontinued their cars; hence why Chrysler has only two models in their lineup as we speak. Any attempts to introduce new models or designs were shut down in favor of Daimler who basically had free range in terms of what they could add to their brands. During the FCA days there weren’t really any concepts (at least that I know of) that could actually be feasible long term solutions to Chrysler’s aging “cash cow” platforms. They’ve had the chance to rebuild Dodge and Chrysler by introducing new, restyled and rebadged versions of existing PSA platforms and they only even tried it once.
Finally a comment from someone with a brain. Thank you!
Duh. Daimler stripped them to the skin and laid them out to die. What do you expect? Fiat saved them through Marchionne who was a foresighted man, but FCA lost its way after Marchionne past away, and the Jeep guy who became CEO of FCA just dumped the company with PSA to make Stellantis. Our point isn’t that Chrysler/Dodge was a failure. Our point is that time and time again Stellantis and latter FCA refused to invest in these brands when the demand is and has alsways been there. It pisses us Mopar fans off.
My family had been buying Chrysler products since the beginning of time. I drove to High School in a 1999 Sebring Convertible and loved that vehicle more than anything. My Grandfather & Father drove Dodge Trucks, My other grandpa had a Plymouth Grand Voyager. Heck, Even my spouses family owned nothing but Chrysler still to this day. My family however began to slowly noticed the quality was dropping and we slowly moved away from the Brand as we no longer were enjoying the products. Now with Stellantis being 10x worse than Daimler the writing is on the wall.
ITT also makes me sad that Stellantis is ignoring the rejection to EV’s, They need to read the comments on their facebook page and RUclips comments and realize that the people who pays their bills are not happy with the direction of the company!
Hey, it's always cool to see a new video
Great video by the way.
I love my dodges/chryslers, but the latest (definitely not greatest) version is just pitiful. Thanks stellantis for f***ing everything up...
Maybe they wouldn’t be failing if they redesigned their cars more often than once every 10 years
I had a 1966 Chrysler "300" in the mid 90's as a daily driver. It was a great driving car.
This is all on Carlos Tavares!! He's only worried about cost cutting. Hopefully the board kicks him out before more damage is done.
You are right that the high-horsepower niche Charger and Challenger sold extremely well! But all the more average 5.7s etc are sitting around unsold as we speak. Think I saw that they are in the top 3 of days of orders of unsold vehicles, even though we haven’t made one since end of Dec 2023.
Chrysler and Dodge’s failure in their strategies go back as far as FCA but Stellantis is responsible for trying to kill what’s left of them.
Chrysler killed the 200 when it still sold 57k vehicles each year, compared to the 20~30k annual sales of the Lincoln MKZ and Cadillac CTS. And the 300 is gone too when it still had potential. Overall, Chrysler is pretty dead because they don’t even give a damn about their lineup of one car. RIP Chrysler.
Dodge definitely went the wrong path with their focus on the muscle niche instead of mass market cars like they used to be for much of their existence. I think Dodge claimed to transform into a muscle brand just to be able to get away with not replacing the popular Caravan and Journey with new models. Dodge created their own pitfall, because look where the muscle culture is headed. I think Dodge should go back into the mass market with a crossover, minivan, sedan, and some muscle cars, and use that profit money for investing in a proper V8 muscle car that’s up to speed. People be wanting a Dodge V8, but we also loved the Dodge Caravan and Journey and would die to have them back in a new form. I hope people at Dodge change their strategy and become more competent for crying out loud.
always liked them but seeing what ford and gm did to some of their best brands/cars put me off car culture entirely
Like GM killed Pontiac and Oldsmobile and Ford killed Mercury.
As the owner of a 06 Magnum SRT8, I say they are screwed. I haven't checked their stock prices. I would imagine their stock is way down. If it is it would almost be a little gamble to buy some stock and hope that they turn it around.
Stellantis wasn't at this year's Vancouver auto show. The dealers had to step up and provide the 4xe, Pacifica and Hornet PHEV. Chrysler is done, Dodge is not too far behind.
According to Cox Automotive, Chrysler + Dodge have over 140+ day of inventory (industry avg. is 76). They can shut production for a year and still have enough cars to sell.
Yeah they pulled out of all the Auto Shows, talked about that briefly (as you said they left it up to local dealers to bring vehicles, which I suppose could help that specific dealer sell those but still crazy a brand doesn’t go to the auto show!) They are screwed and won’t sell much because most products are too old and the replacements are arriving which are EVs that few want. So they’re not selling much. Other vehicles are just crap like the Hornet specifically, absolutely garbage.
I'm sorry but I have to point my finger at the ghost of Sergio Marchionne, as much as he saved Mopar, he also was for a merger and preached that to those who would succeed him.
Yeah he should have focused on building up FCA more instead of tryign to farm the brand out.
You can make tin can go fast. But who wants to drive a tin can??
Ya, if you want performance, the much lighter Mustang is a better buy. If you just want fast... Get an EV.
Mopar has had a quality control problem for a long time. Instead of improvement it has only gotten worse, that's their problem.
Did you know that to work on some parts of the Hurricane I6 in the Wagoneer/Grand Wagoneer you have to take the entire body off of the frame? The engine is crammed into the compartment so tightly there is simply no room to access most parts of it.
They should have gone under in the 1980s.
They have been pulled out from the deep end of the pool 2 times and in those both times they've just been shoveling garbage products after garbage products and some okay things here and there.
This time they should finally go the way of the dinosaur.
Everything I've seen points to disaster for Dodge with the new Charger EV. Whether it's RUclips, Facebook or the comments on Car and Driver, the muscle car faithful will be lining up none deep to buy it. If I can afford it, I might, but for totally different reasons. They're looking for a muscle car, I'm seeing it as potentially a cheap imitation of the Rolls-Royce Spectre. I like that both of them exist, in a scene flooded with trucks, SUVs and crossovers, none of which I give a voluptuous flying f### about.
It's my thought on Chrysler that the Daimler part of Daimler -Chrysler had to stop Chrysler from running over Mercedes Benz in the '90s.
Chrysler has been placed directly on top of Dodge for too long, and needs to find a more stratified place in the market. Stretch out the Charger platform, and give us a new New Yorker, in two and four door forms. Chrysler used to build cars as luxurious as any in the world, especially under the Imperial name. It's time to head back in that direction.
Not appearing at auto shows is just lazy and cheap. Their optimization sounds like another word for retreat.
Plymouth disappeared because Chrysler Corporation turned Dodge into a competitor for Chevrolet, which it was not until 1960. The erosion was complete by 1980.
To fix what is wrong with Chrysler and Dodge, some long standing problems need to be fixed. Chrysler should not be just a clone of Dodge. If the Dodge is cheaper and everything else is more or less the same, Chrysler will suffer for it.
After you showed the chart with the fines paid for the ChargerHemis, you showed us the real reason Chrysler and Dodge are screwed. That rat faced creep Carlos Tavares. He has impressed me as being both too stupid and too cheap to fix the problem.
Call me crazy on this one, but the cost of those fines might become a selling point, a middle finger raised to political correctness, even as the cost equals the production cost of the engine.
Another path might be for Chrysler to go completely with EVs while pursuing a more upscale image. After all, while electrification isn't ideal for a muscle car, it adds to the refinement of a luxury car, as Rolls-Royce has made quite clear.
Whatever sins have been visited upon Dodge, I think that the larger problem is the long term neglect and disrespect shown to Chrysler over the years. It shows clearly in the devolution of the logo from the blue ribbon logo of the '90s to the thing they put on the Halcyon concept car.
You have definitely provoked me this morning. The problem isn't EVs or Hemis, it's a long running set of problems that have left few choices, overseen by someone who lives in a country that treats V8 power as a privilege of the wealthy. Name me a French luxury car with a V8 built after WW2. Well, one that doesn't use an American V8, that is.
I understand why Stellantis is cutting buying carbon credits. They are paying this to their competitor - Tesla. I would do the same thing. CRJD needs to make efficient engines like the other auto makers. Or the US government needs to relax their emissions standards to enable the manufacturers to produce gas guzzlers
Stellantis just doesn’t understand the customer and the different product lines.
Where I used to work was bought out, plus our competitor was bought by the same company.
We made higher end buildings and our competitor made cheaper buildings.
They combined our product lines, loosing some of our quality, and adding cost to the competitors product line. Now our customers are unhappy on both fronts.
Bought a 2007 5.7 hemi. What kind of new or rebuilt Hemi would you do and where can i get it? Thank you.
I predicted this here; at least two years ago. All of it. I believe right around when they gave SRT to Stelantis. When they cancelled the Charger/ Challenger/ 300, they also cancelled over 4 billion dollars in sales a year with nothing to replace any of it. And they also lost the most popular 4 door sedan in the world. You don't bounce back from bonehead moves like that. And Stellantis is no longer paying their bills and were thrown out of the Auto Nation dealer group. If Auto Nation throws you out, you're finished. All 14 of them, according to Auto Nation. It's nice to see reality finally setting in here and I'm sorry for that. It looks like I'll be keeping my Charger for a long, long time.
Chrysler never marketed the 300s V8. This is a trim I saw in the dealer when I went to make a purchase.
This has been in the works since 2010, when FCA separated the trucks from Dodge and created Ram.
The reality is that FCA, like pre-FCA Chrysler, was not in great shape when Stellantis was formed in 2021. FCA had been pitching a merger for years, and after the failed launches of the Dart and 200 models, their product focus had shifted heavily towards Jeep and RAM, while Dodge and Chrysler languished with aging, minimally updated models like the Journey.
The market's decisive shift towards crossovers and SUVs, combined with the high costs of developing a full product portfolio for Dodge and Chrysler, made it increasingly difficult for FCA to justify investment in those brands. As a result, Dodge and Chrysler saw little new product development, while Jeep and RAM received the bulk of FCA's attention and resources.
When Stellantis was formed from the merger of FCA and PSA, the new leadership faced the challenge of integrating two companies with vastly different product roadmaps and capabilities. Undoing the neglect of Dodge and Chrysler will take time, as Stellantis must first navigate the complexities of merging the two organizations, aligning platforms and powertrains, and determining the future direction for each brand.
Expecting Stellantis to immediately revive Dodge and Chrysler with a wealth of new products is unrealistic. The process of transitioning the legacy FCA brands into Stellantis' long-term plans will likely take 2-3 more years before we see significant new investments and product updates for those brands.
Totally justified rant my friend. The 4k EPA fines suck but they’re not insurmountable. Dodge should be the last electric brand. Not one of the first
They are.
Starving these brands of popular product
Totally agree with your thoughts. Stellantis has no clue or interest in the American auto enthusiast.
I feel they could prevent these brands from dying off by offering EVs , ICE and hybrids, but they appear only to be interested in the EV option.
the very first car I owned was a dodge avenger and reliability was a living hell. I was saddened after it was totaled in a crash but I am so much happier with my nissan now. stellantis reliability is a joke, and I'm glad their company is tanking as they're learning their lesson
pretty big gamble IMO. I for one am not ready to buy a fully electric vehicle, still looking at ICE. Couple other things, I think price on the 2015+ cars are way too high, also killing sales. Dealership sale practices are also keeping people away. I am concerned, as to wether I should keep my Dodge/Jeep products, as getting parts may become impossible if they go out of business. I don't want to but its a very real concern with the current path Stellantis is on....
All this started actually during the FCA days. Sergio is the one who separated Dodge and RAM that never should have been done. Sergio also never invested in new vehicles for Chrysler. He easily could have made a few SUVs and giving them a bigger lineup. Forever Chrysler was the only and still the only brand that does not have an SUV in their lineup. This has been exaggerated by stalantis. I believe they're letting the brands die and the only one they want to keep going is Jeep. They have no idea what the North American market wants.
Give Sergio a break because he made Chrysler survive, Period! Yes, it was his mistake that Chrysler didn’t have many vehicles, but I truly think if he didn’t have health issues, he would’ve made Chrysler work out. I mean, the minivan was introduced under Sergio’s tenure and it’s the only surviving brand of Chrysler. He had more plans for Chrysler, for sure. Dodge, Ram, and Jeep also enjoyed a full lineup under Sergio’s leadership. It was the Jeep CEO following Sergio that narrowed down Dodge’s lineup and ignored Chrysler. Jeep and Ram thrive and Dodge and Chrysler are still here because of the hard work of Sergio Marchionne. Nobody else gets the credit. The Chrysler as a whole saw corporate expansion for the first time since before Daimler merger, but has been on a decline since.
@@mrgurulittle7000 Even if he was still alive, his decisions would come back to haunt him. No modern powertrains or new designs on the way. Orphaned nameplates and drivetrains. A colossal failure.
@@Nick-ue7iwFCA designed a platform under Marchionne that was to be used under al the FCA cars eventually. So he did make a new modern platform.
“Orphaned nameplates and drivetrains” came after Marchionne death. FCA was very optimistic under Marchionne.
I didn't leave Chrysler; Chrysler left me.
We've been buying Chrysler vehicles for a long time. Appreciated the "premium" market placement - nicer and more comfortable than most brands, but without the high pricing of actual luxury brands. Would have happily kept buying Chrysler... if they actually offered anything for sale. We're past the minivan stage and they have NO OTHER CARS. That is RIDICULOUS.
We bought our first non Chrysler/FCA/Stellantis vehicle in decades this year since Stellantis clearly doesn't want our money.
Your videos are great, I’ve bought Chryslers for over 50 years, and you are spot on, they have paid little attention to the Chrysler brand and milked it for the last 6-8 years, a real shame.
How many Chryslers did it take to cover 50 years?
@@speedingoffence 14
I hoped that Stellantis would fail once they announced that they would stop producing V8 vehicles and would make the Charger an EV and axe the Challenger.
The Charger and Challenger just needed an updated interior. They already had an adequate interior in the Durango to copy/paste into the Charger. All of that re-engineering, for what?
The Dodge charger is by far the best family sedan ever made, it’s a shame that Dodge is going dead because of Stellantis!
Stellantis are screwing the British car industry over here in the UK, they threatening to close both van plants in Luton and Elsmere Port that used to build the Astra. This wonderful company is not interested in building vehicles in the UK. The Astra is now built in Germany. When you consider that PSA had taken over Chrysler Europe back in 1979. PSA closed the Linwood factory soon after. Back in 2006 they closed the Ryton plant (which was the most reliable PSA factory) and transferred production to Europe, this was years before the UK left EU. Now they threatening to close the former GM plants in the UK. Funny how all the plants in Spain for example that were owned by Chrysler, GM and PSA are still kept open. The former Simca in France is still producing vehicles, but the Luton plant only produces righthand drive vans for the UK/Ireland, when they said that they were going produce vehicles for all European markets. But no, I guess even if everyone had voted to stay in the EU, they would still make excuses about labour rates in the UK are more. Stellantis are only interested in European jobs, and don't give a *^&£ about Britain. The EU is a con and I voted to stay in, because as the saying goes keep your friends near and your enemies close.
Stellantis is doing to Chrysler and Dodge what Daimler did to Plymouth during the DaimlerChrysler era: keep cutting back the models offered to the public until there is nothing left and then discontinue the brands saying that the "don't make sense" anymore. The idea of Stellantis pinning its hopes to all-electric vehicles for Chrysler and Dodge reminds me of that saying, "Don't put all your eggs in one basket."