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Creating Moodboards for the Hacksmith Website (StudioXperience Ep. 2)
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- Опубликовано: 7 дек 2023
- Join the wild ride as 10 designers reimagine the Hacksmith brand and website with guidance from Ran, and Flux Academy mentors and educators!
Learn with Flux Academy: bit.ly/40VlRN6
👉🏻 See the full season here: bit.ly/3tbw2Rn
Want your website & brand redesigned as well?
Join the waitlist for next season: flux-academy.t...
Participants:
Matt Brunton (team lead) - www.mattbrunto...
Fungi Dube (team lead) - www.fungidube....
Andreas Kruszakin-Liboska - www.andreaskru...
Paul Kelsall - www.paulkelsal...
Matteo Fabbiani - www.matteofabb...
Alexander Olivier von Stauffenberg - www.alexyo.co/
Tin Majetić - www.majesticti...
Gang Rui - www.gangrui.de...
Randy Barias - www.randybaria...
Lotem Aharon - www.deskiter.com/
Pedro Neves - www.independen...
Juan Sandia - juan-sandia.we...
Would you like to be a designer on StudioXperience season 2? Join the waitlist: flux-academy.t...
This show was sponsored by Webflow, our favorite web development platform: webflow.partne...
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#hacksmith #WebDesign #FluxAcademy
Hearing Fungi articulating the designs is simply inspiring. Big kudos to everyone! This is one of the best series on Flux hands down
She's brilliant. 👏
I think Matt bruntons team is the highest quality, love the logo and colour scheme. The duality and everything. Fits the brief so well.
Only thing that didn’t fit is the gradients. Lose that and you are golden.
Matt absolutely killed that pitch!! He did a great job selling the concepts through and reiteraing the clients reference points with visuals
Thanks David! (Just seeing this now.)
I Loved the first design proposal better. Makes it look professional and not boring at the same time
Great series! keep the episodes coming please.
More coming up!
What an insane pitch from Matt!! Adding concepts in each idea to create something really authentic! I buy it, just take my money! hahaha..
Haha. Appreciate it.
I am catching up with the videos but guys, these series are such a great idea! Well done! Having in mind the client brief, their goals and target users, both initial ideas are on spot. I can't wait to see what Hacksmith team has chosen.
Thanks! We enjoyed making it
I love the logo of team Matt! It's so clean incorporating futuristic and AI Image is included.
I'm a bit disapointed with the logo work in both examples.
The first one paired 3 different elements, and ended up not evoking resemblance on neither of them. In case you weren't told what were you looking at, maybe (arguably) you could see the anvil, the knife and the saw, but you would have to try very hard, and hit quite a few misses before you do, which is the opposite of what the purpose of the logo in this case is.
The second one communicates far better what it represents, but the circle, paired with the flow this type face creates is dragging it down quite a bit. Second thing is that although some logo marks can work well in both, positive and negative space, this one doesn't, at least not in a way it's done here, by a simple color inversion, which is quite a common thing observable for the most part among amateurs.
Simple color inversion mostly works well with abstract shapes, but not so much in this case where you have sort of a scene contained in a circle consisting of a white background area and a black foreground silhouette of an anvil and a hammer. In case the background is dark, those silhouettes should inherit the color of a dark background and remain dark, rather than becoming white like we see it here, as white silhouettes is not something that exist, unless they emite light, but if anvil and a hammer do emit light in case thats being an artistic choice, which doesn't seem to be the case here, than it should be comunicated in both, light and dark versions.
After so many deep dive logo design videos that came out of this channel, greenlighting these designs that were made with fundamental flaws are very surprising.
This video is very helpful for beginners to get an idea of working on a design team and how the process looks in real time. Thanks for this.
Happy you found it helpful!
Love your YT channel ! Incredible content !
Wow. Matt's pitch is definitely quality. And he even offered more "stretch" ideas for the client. 👏🏻
Thanks! (Just seeing this now.)
I'll like the first team most. That's just so clean idea.
I am team #1 ! I love work of all but i am #TeamFungi here. Congratulations to all
Great process! The only thing I would’ve liked to see differently is the icon… going for the direct reference for the smith is redundant imo, if you look at the companies they want to look like you’ll see that they never go to the obvious place for their designs. Just my 2 cents. Amazing team and top level process you showcased here!
incredible series!
Thanks! We had a lot of fun making it.
Perfect timing thanks flux
You got it!
I can't wait to see results
The site is already live lol. Just google hacksmith industries. In a way, seeing the final product and now how they got there is pretty cool.
The site is already live .. i couldn't hold myself .. and out of curiosity I checked their website .. turns out that they went with the design that team A presented i.e fungi dube
I like Matt's but both have intersting concepts to consider. Would you ever use Relume AI to put the wireframe together and also follow client first for a project this size?
The first direction is better IMO.
Matt would be a business person.
I like the ideas in the second presentation - I think the duality between sketch and photography would look awesome. But the visuals didn't come together for me. The first proposal is the direction I would choose
I really like the second presentation and the ideation thoughts, but the sneak peek was rather off as it incorporates blurry colorful images. It feels like too immature and too digital, almost negating the concept of duality. Maybe they can add a texture in it, or make it darken, to minimize the full-blown colorful effect it has.
I agree. Those bright gradients kinda slightly swayed away from the direction and made the site less technical.
Quality content
Appreciate it 🙏
Both the logos are not that great... at all... was kinda disappointed with how bad they looked
I don't see the point of video like theses : it's student exposing their works, nothing relevant from teacher
Awesome series! First direction has more feeling of current brand issues with modernized designing and its really doing it well. Well done!
For second direction, there is a story to want to be build, fiction to reality, if whole page design can show these fiction-blueprint-reality story with high quality of fiction, blueprint and reality transition, I would choose second version with those little extras
Lovely. The depth in design is outstanding
Thank you!