Welcome to the internet, where you are now forced to compete against the entire world, including the third world. Devastating for creative types. I would never go into graphic design today.
Unfortunately places like Fivrr make it where people have to charge less for hard work. On top of that, they all did this in a week. Think if this was a professional job where they were given more time. They could have refined their work even more. Sad how all of this hard work is being done for cheap.
take the amount of companies that need a new logo then divide that with the amount of designers (Or "designiers" - note anone can say they are one, and with modern programs to the layman even make a product that looks like one). I bet there a 50thousand designers for every new logo needed. Especially after lockdown when everyone has been sat at home for a year. And new gen kids all know hoe computers work and all can smash out a logo or website in 15 minutes. My nephew can make a better website and logo now in an hour than I would have done in the early 2000s and charge 10k for,.
@@MadEmuMedia that isn't true though because design isn't a demand based market it is future based. Every company will need a new brand in the future every new start up needs a brand. Being a graphic designer is being a good investor in clients I was only noticed by agencies because I started taking some of their clients. Because I offered more personal design for their brand.
I mean they only made a logo. Design in general is a business where you hire a designer that designs either multiple things for a larger project or you hire him permanent because you will continuesly need design. Its not a business where you make logos all day
@@MadEmuMedia yep, as nathan said, your argument doesnt hold much water. a logo is the face of a company. how to put a price on that? you resorted to demand and offer to do that, which is basically the worst way to go about it. if you expect your company to be taken seriously, you dont want anyone's nephew designing your logo. and you definitely dont want your logo or website done in 15 minutes. you want quality, and quality is expensive.
@@TheRealColonel it should be like that, yeah. but are you a designer? nowadays, companies mainly work with designers in a freelance basis. the vast majority of them dont continuously need design. whenever they do need, they just go to those online freelance platforms and offer 50$ for something they should be paying 500$. and the saddest part is that they get it their way! graphic design has been trivialized in such a way that, even good designers now have to list their services in such platforms, coz very few companies are willing to hire them fulltime. so, yeah, the sad truth is that many do spend their time making 50$ logos all day.
Yeah I think he meant something less like a manufacturing or shipping company, which usually have “harder” logos with sharper edges. I think he wanted something softer
I'm thinking a lot of these designers have "templates" in place for themselves, so the hardest work is creating the actual logo, but then they can use the same layout/design/website/mockups for their presentations, and simply insert their newly created logo or banner. Requestors aren't going to be seeing other requestors' presentations, so it would be efficient to just copy-paste a lot and modify certain pieces to cater to who you're presenting to at any given time.
I've spent almost 50 years as a professional designer, and respectfully, I have some insights on your comment. 1. The select group of designers probably spent a week of ours on this project for ANY low amount, just to get the exposure to a half a million eyeballs. 2. If someone's doing a logo for you and they normally charge $1000, that probably means they've established a reputation for providing outstanding RESULTS of the logo design. If not they won't be in business for long. A great logo that's well researched and on target can elevate a brand into the next level- of earnings. 3. Speaking of research, only one of the four designers actually, (vaguely) got what a steel trap refers to, which should have been the ESSENCE of the logo design.
@@LaNoir. Design is not art though, it’s a process, a means to an end, a solution to a problem. And of course, there are several schools of thought about this topic, and a piece of design can certainly become art later down the line, but generally speaking, design work is not treated the same as art, mainly because its purpose is different, even more so when there is commercial purpose. Therefore it has to have deadlines and limits.
Wow it's insane! Thanks again for the opportunity to participate in this project!!! It was challenging but also fun... I really need spend more time in kerning lol
Me an Illustration Major: Yeah I would say Im confident with logo design. Graphic design sometimes be my passion. This video: really good logos with in-depth design that all gets critiqued hard. Me: yeah nevermind I'm just going to stick with illustration...
noo you should keep at it if its what you want to do! every designer is as good as the time & effort they put into developing their skill. im sure your logo designs are great :)
He critiqued it like a client that's very vocal about what he wants. What you get out here are clients that say "good job" but don't really like your work and won't refer you.
In my brief years of graphics design, logos were the one thing I found extremely hard to do. Seeing what these guys did in such a short time is quite amazing
That $200 one was by far my fave. It looked professional, unique and the S/T were easily identifiable in the logo. That $150 one made me just think of the Ford ST brand and I couldn't get off of that.
And you hear the Argument- „we can’t pay more money but it will be a great exposure for you“ every week. Thanks for the video. It makes the situation for designers even worse.
I find this premise disingenuous. You found these designers by using your personal Twitter handle. So, you can’t be sure that these designers aren’t doing it for the exposure, as opposed to this reflecting the cost of what you would really receive for a project like this.
Yes one of the artist even admitted that ahe normally would charge 10x more for the work she did if wasn't for the video in on of the top comments. They just used it for promo.
Thank you so much for posting this comment. I was just about to leave a tirade about the differences between industrious and industrial, and how designers must have a mastery of their language if they expect to meet their clients’ specifications. Also, good on ya, Will, for acknowledging this.
12:09 logos like this show that it's always worth doing your research into letter pairings of existing logos. I would say this is too close to the Ford ST line of cars.
Guys don't undervalue your time and yourself and please don't do that much work below $400-500. I wouldn't even consider sending a presentation below $400, let alone sending multiple variants...
The sad thing is that if they raise their prices people who don’t understand the hard work that goes into it will think it’s ridiculous and won’t pay. And most people don’t understand how hard it is to design a logo so they would likely loose a large amount of customers. It’s the same for most artists.
@@rachelcookie321 Not even remotely true. Serious clients are willing to pay a fair price for good design. If you had any idea what ad agencies charge corporate clients for this kind of work you would fall off your chair. I can't speak to the art scene. I have no idea what goes on there.
@@TigerLily61811 ad agencies and freelance artists are different though. Freelance artists almost always get under valued unless it’s another artist buying their work.
in theory yes, and I agree people should be paid for their work 100%, but.. and a BIG BUT. there are a million deisgners. Good and bad, and there is ALWAYS someone who will do it cheaper and in many cases better than you. This will bring everyones price down and down,
The third one is the best imo. It's clean, but at the same time, it stands out a bit from all of this tired minimalism. It's got dimension to it. The S and T complement each other in the design and form that iron chain bond. You got ripped off with the fourth one. The second one is boring and the first one feels like someone fresh out of school.
Definitely, he got ripped off on the 4th one. I'm not saying the person copied it and it certainly doesn't look like it from the mood board but if you look up "Ford ST Logo" you'll see its basically the same just not slanted and more curvy at the joint connecting the S and the T.
when asking designers for a logo it should be manditory to include at least 2 photos of the vibe the client is looking for, no?! i think its a great idea! 12:07 WOW!!!! they so got it! what an amazing process
I'm really loving that 3rd logo. It may "seem" industrial, but (at least for me) it harkens back to the classic Super/Stussy-S of the eighties. Don't know how well that tracks with millennials, but as they say "everything old is new again".
I've spent almost 50 years as a professional designer. I'd like to offer some insights on your contest. 1. The select group of designers probably spent a week of hours on this project and could've charged any low amount, just to get the exposure to a half a million eyeballs, so the $ values were irrelevant. 2. If someone's doing a logo for you and they normally charge $1000, that probably means they've established a reputation for providing outstanding RESULTS for the client's investment in the logo design... if not they won't be in business for long. A great logo that's well researched and on target can elevate a brand into the next level- of earnings, and pay for itself 1000 times over. 3. Speaking of research, only one of the four designers actually, (vaguely) got what a steel trap refers to, which should have been the ESSENCE of the logo design; "I'll remember that because my mind works like a steel trap".
Awesome ideas! The 4th ST logo would look better if the border radius matched the curve on the S (so the negative space doesn't look like it gets wider in the middle)
Came down here to say this. Complete ripoff (or extreme coincidence). I drive a 2014 ST and see this literally everyday, but anyone with a passing interest in cars would recognize this immediately.
From my perspective, the red and yellow immediately reminds me of McDonald's. And the logo itself kinda looks like a badge that would go on a sports car.
The last two were the best, the last was the most creative but I liked the second to last logo best. The last designer would benefit from showing sketches in their PDF imo
Great work by the designers, but these prices are a short step away from a free pitch, which no-one should have to do. People need to charge fairly for the their time and expertise, not give it away.
I know the vibe you were going for, but I think its weird on itself for a company called STEEL TRAP (harsh, alluding to trapping, bear traps, etc) to be millenial and friendly! I think the name lends itself to the more industrial-esque logos you were given. of course, the brief is still the brief, but if anyone was considering making a "drive clone" company and decided to name it STEEL TRAP of all names, i would personally advice them to change the name. Heck, it reminds me of SpringTrap of all things lol Regardless, I enjoyed seeing the challenge and how people came up with the designs!
I adore that semi-rounded font that Scandinative used, I just spent the past 10 mins digging for it to use in my own project! I have a question, as someone who works with fonts, do you know of the best way to purchase licenses so that their authors are given the highest percentage of the profits? I assume that the sites I found the font on all charge a commission, since the prices vary on each. I haven't had much luck finding the original author and want to ask them if they have a preferred purchasing method. I know that usually there's a readme bundled in a zip with fonts to give credits, but I would only receive it after making a purchase, so it's a chicken-and-egg issue. I've only dabbled in typography so I'm not terribly in-the-know yet (which is why I've been watching your work for some time here, thanks for sharing your wealth of knowledge, by the way!)
This is the first time that I have seen on of ur vids but this is amazing. Not only u gave 5 people work that they got payed for, this people also get promoted to everyone watching the video and on top of that u give them advice on how to be better. U deserve a like and I can tell u I dont like many videos.
Really appreciate the fact that you pay designers for their work. I believe many youtubers would simply consider this video as an ad for their services to justify not spending a few hundreds on a handful of logos.
I really love the concept - paying designers for the same design This is really interesting and people will watch this too, but it will be even good if this work is given to beginners on Fiverr, etc ( coz no one will give work to beginners for commercial purposes) as the designs are not for real purposes they can actually get work and they can learn about their mistakes :)
For me, the first one was my favorite direction. For an online training company, it was heading in the right direction. That designer worked so hard. Top work.
Eventhough the design looks simple..you dont know how much time & effort it take to make it perfect.. cuz my manager probably would say u can easily draw an infinity to make it
its always like this sadly :D actually most peoples under rate 99% of jobs out there until you've tried something you should not be able to talk about how easy it is imo :D
I didn't explain this well enough in the video: The designers are paid for three hours of their time. It would break the bank to ask them all for more! --- I know I say "industrious" - I meant to say "Industrial". Thanks for letting me know :) Hope you guys enjoy the video! Let me know which one you liked the most :)
Typically these sort of videos are used to gauge what sort of skill divide their is in the actual market over the cost. But when you just use twitter to ask your subscribers "who wants to be featured in one of my videos" it completely undermines the entire concept.
Bruh I didn't click this vid when I saw it in my recommendations, cause I thought it was the old vid. I realized it was new when I saw it in the discord server
Oh holy heck! hahaha I have never seen that before but thank you for bringing that up! Definitely far too similar for my own preferences as well and I should have known that ;) This is why sharing your designs with friends and your little design community before you finalize your designs is so important!
@@Scandinative Oh for sure. There are so many logos nowadays that it's hard not to step on another design's toes. I have no doubt that you organically came to something similar. I didn't mean to imply that you stole it, so sorry if it came across like that. Otherwise you provided a great service!
@@FPDirtyTeaLeaf You're totally right that its like, nearly impossible nowadays to come up with something completely unique haha, i didn't take that as you insinuating i stole fords idea at all. Totally cool! I appreciate you bringing it up and saying something, it's a good reminder to do a lil google search before presenting ;) hahaha
Designers underselling themselves is the biggest problem within the design industry, it's the biggest contribution as to why so many designers are paid peanuts. It often feels like a competition to see who can tolerate the biggest loss in income whilst providing the largest output of time and resources. Its such a toxic culture within the industry.
@@asronome A lot of designers are artistic introverts, and as a result they rarely push for better conditions, promotions or more money. I've known designers like this who should be on twice as much as they settle for.
@@observantgeezer3292 it's why you should not do it commission based but hourly pay. From personal experience there are people who take advantage with the low price and try and shove everything at you for you to sort and a £100 logo commission takes 2 weeks. That's why hourly rates is the best way.
I also want to add that the company's color palette of choice is also tying it back to the "industrial" aesthetic... Caterpillar Inc is a world renowned manufacturer of construction equipment, and what is their color palette? *yellow and black* It makes sense, then, that the designers are having difficulty getting a poorly named company with a poorly chosen palette to fit into a youthful, educational, and "millennial" aesthetic
I give my vote to the fourth. Her logo is elegant and you see the steel trap name at a glance which is important if you're looking at a phone screen. I also feel that it can be stretched into a square without too much hassle.
![Twenty One Pilots - The Line (from Arcane Season 2) [Official Audio]](http://i.ytimg.com/vi/XCz7WUotXs8/mqdefault.jpg)
I love the timestamps: Intro, First logo for all of the logos
😂😂😂😂
😂 yup, a solid B grade for effort
Which free software is best for graphic designer??
@@rewrose2838 okay thank you 🙌
He just gave up mid-way lmao
I feel like none of these people are charging enough money.
100%!
Couldn't agree more
facts but if it was just for an experimental video then it's a concept project with Will then I think it's alright.
Welcome to the internet, where you are now forced to compete against the entire world, including the third world. Devastating for creative types. I would never go into graphic design today.
Unfortunately places like Fivrr make it where people have to charge less for hard work. On top of that, they all did this in a week. Think if this was a professional job where they were given more time. They could have refined their work even more. Sad how all of this hard work is being done for cheap.
A good design is priceless to a company, it's criminal how little they're paid.
take the amount of companies that need a new logo then divide that with the amount of designers (Or "designiers" - note anone can say they are one, and with modern programs to the layman even make a product that looks like one). I bet there a 50thousand designers for every new logo needed. Especially after lockdown when everyone has been sat at home for a year. And new gen kids all know hoe computers work and all can smash out a logo or website in 15 minutes.
My nephew can make a better website and logo now in an hour than I would have done in the early 2000s and charge 10k for,.
@@MadEmuMedia that isn't true though because design isn't a demand based market it is future based. Every company will need a new brand in the future every new start up needs a brand. Being a graphic designer is being a good investor in clients I was only noticed by agencies because I started taking some of their clients. Because I offered more personal design for their brand.
I mean they only made a logo. Design in general is a business where you hire a designer that designs either multiple things for a larger project or you hire him permanent because you will continuesly need design. Its not a business where you make logos all day
@@MadEmuMedia yep, as nathan said, your argument doesnt hold much water. a logo is the face of a company. how to put a price on that? you resorted to demand and offer to do that, which is basically the worst way to go about it. if you expect your company to be taken seriously, you dont want anyone's nephew designing your logo. and you definitely dont want your logo or website done in 15 minutes. you want quality, and quality is expensive.
@@TheRealColonel it should be like that, yeah. but are you a designer? nowadays, companies mainly work with designers in a freelance basis. the vast majority of them dont continuously need design. whenever they do need, they just go to those online freelance platforms and offer 50$ for something they should be paying 500$. and the saddest part is that they get it their way! graphic design has been trivialized in such a way that, even good designers now have to list their services in such platforms, coz very few companies are willing to hire them fulltime. so, yeah, the sad truth is that many do spend their time making 50$ logos all day.
"You could've chosen something less industrious"
You keep saying that word, I don't think it means what you think it means.
Couldn't agree more.
Meaning: "diligent and hard-working."
I think he meant industrial
Yeah I think he meant something less like a manufacturing or shipping company, which usually have “harder” logos with sharper edges. I think he wanted something softer
@@NightshiftMindDrift Deffo #dyslexialife
Incredible how much work some people do for just 50 dollars. 1000 dollar designers would have made way less effort.
Less effort does not mean less quality. People who charge $1000 probably know what they are doing.
That's what happens when you're raised in a country where money is scarced
I'm thinking a lot of these designers have "templates" in place for themselves, so the hardest work is creating the actual logo, but then they can use the same layout/design/website/mockups for their presentations, and simply insert their newly created logo or banner. Requestors aren't going to be seeing other requestors' presentations, so it would be efficient to just copy-paste a lot and modify certain pieces to cater to who you're presenting to at any given time.
@Isaac Cardona but u can also buy for less in Mexico... that's why PPP is better for comparing wages and stuff
I've spent almost 50 years as a professional designer, and respectfully, I have some insights on your comment. 1. The select group of designers probably spent a week of ours on this project for ANY low amount, just to get the exposure to a half a million eyeballs. 2. If someone's doing a logo for you and they normally charge $1000, that probably means they've established a reputation for providing outstanding RESULTS of the logo design. If not they won't be in business for long. A great logo that's well researched and on target can elevate a brand into the next level- of earnings. 3. Speaking of research, only one of the four designers actually, (vaguely) got what a steel trap refers to, which should have been the ESSENCE of the logo design.
Mabye a suggestion to the series. At the end include your own design on how you would have created the logo with said brief.
Love your videos
b̶u̶t̶ ̶t̶h̶a̶t̶ ̶w̶o̶u̶l̶d̶ ̶m̶e̶a̶n̶ ̶t̶o̶ ̶w̶o̶r̶k̶ ̶i̶n̶s̶t̶e̶a̶d̶ ̶o̶f̶ ̶s̶h̶o̶w̶c̶a̶s̶i̶n̶g̶ ̶o̶t̶h̶e̶r̶ ̶p̶e̶o̶p̶l̶e̶s̶ ̶w̶o̶r̶k̶
xD
That's too much pressure
That brief was so confusing lmao, well done for even making a result out of that.
ikr? lol
The 5th designer is a legend. Earned a special spot 😂
kind of a lesson on getting work in on time, lost the spot because they were late
I like the message they convey: it is done when it's done
how art should work.
@@LaNoir. Design is not art though, it’s a process, a means to an end, a solution to a problem. And of course, there are several schools of thought about this topic, and a piece of design can certainly become art later down the line, but generally speaking, design work is not treated the same as art, mainly because its purpose is different, even more so when there is commercial purpose. Therefore it has to have deadlines and limits.
"Simplify it more" it's literally a t and 2 triangles
Wow it's insane!
Thanks again for the opportunity to participate in this project!!! It was challenging but also fun... I really need spend more time in kerning lol
Thanks again!
Well done! 💪🏼
You’re an amazing designer
@@ajeelkarattil2419 thanks! I'm very happy with that comment :)
@@AvelinoPatacho
could someone please explain what kerning is? i didnt see anything wrong with the writing?
The logo at 11:58 looks almost exactly like the Ford Focus ST logo
You were the comment I was looking for!!!!
Agreed. It's basically identical
it's close, i wouldn't call it a ripoff tho
The logo at 7:29 looks like BMW logo :)
ST isn't limited to just the focus but yeah I get what you are saying
"It's not simple enough" I just hate this perspective, all logos lose their identity, art and feeling just because of this.
I had the same thought, like wtf any simpler and it's just a line
Me an Illustration Major: Yeah I would say Im confident with logo design. Graphic design sometimes be my passion.
This video: really good logos with in-depth design that all gets critiqued hard.
Me: yeah nevermind I'm just going to stick with illustration...
saaaaameee
noo you should keep at it if its what you want to do! every designer is as good as the time & effort they put into developing their skill. im sure your logo designs are great :)
He critiqued it like a client that's very vocal about what he wants. What you get out here are clients that say "good job" but don't really like your work and won't refer you.
LOL same
In my brief years of graphics design, logos were the one thing I found extremely hard to do.
Seeing what these guys did in such a short time is quite amazing
I totally agree with you 💯💯
That $200 one was by far my fave. It looked professional, unique and the S/T were easily identifiable in the logo. That $150 one made me just think of the Ford ST brand and I couldn't get off of that.
Great video. Someone explain to this guy that "industrial" and "industrious" are different things.
This really confirms for me that I don't wanna work in this industry anymore. Look at these prices, *so* much work for so little money.
They knew it was for this project, so they charged less bc they would gain exposure
And you hear the Argument- „we can’t pay more money but it will be a great exposure for you“ every week. Thanks for the video. It makes the situation for designers even worse.
I find this premise disingenuous. You found these designers by using your personal Twitter handle. So, you can’t be sure that these designers aren’t doing it for the exposure, as opposed to this reflecting the cost of what you would really receive for a project like this.
Yes one of the artist even admitted that ahe normally would charge 10x more for the work she did if wasn't for the video in on of the top comments. They just used it for promo.
@@AMK650 Well that is in a certain way better because what the fuck doing all of that work for 50 - 250 bucks would be absolutely unreal to me.
Industrious - "Diligent and hardworking"
Industrial - "Relating to or characterised by industry"
I saw this comment at the same time he said it
I came here to say the exact same thing.
I commented the same thing only to find you! XD
Yuppers!
Great video! Just a note I think "industrial" might be a more adequate word than "industrious" --grammar pol
Thank you so much for posting this comment. I was just about to leave a tirade about the differences between industrious and industrial, and how designers must have a mastery of their language if they expect to meet their clients’ specifications. Also, good on ya, Will, for acknowledging this.
@@Steve_Marsden I knew someone would commented on this... saves me the bother! Plus I didn't want to sound TOO pedantic, which sadly, i usually do.
12:09 logos like this show that it's always worth doing your research into letter pairings of existing logos. I would say this is too close to the Ford ST line of cars.
I knew it looked familiar
Really surprised it wasn't picked up
@@Garethcostan I think the shade came in at 13:15...
or STMicroelectronics logo, I see that everyday!
Came here to say that. Looks almost identical.
I’m so confused by the first logo. Isn’t the S backwards, if you look at either positive or negative space? I feel like I’m missing something…
Guys don't undervalue your time and yourself and please don't do that much work below $400-500. I wouldn't even consider sending a presentation below $400, let alone sending multiple variants...
The sad thing is that if they raise their prices people who don’t understand the hard work that goes into it will think it’s ridiculous and won’t pay. And most people don’t understand how hard it is to design a logo so they would likely loose a large amount of customers. It’s the same for most artists.
@@rachelcookie321 Not even remotely true. Serious clients are willing to pay a fair price for good design. If you had any idea what ad agencies charge corporate clients for this kind of work you would fall off your chair. I can't speak to the art scene. I have no idea what goes on there.
@@TigerLily61811 ad agencies and freelance artists are different though. Freelance artists almost always get under valued unless it’s another artist buying their work.
They are all should charge 500$ each for this, giving presentation and everything amazing0
in theory yes, and I agree people should be paid for their work 100%, but.. and a BIG BUT. there are a million deisgners. Good and bad, and there is ALWAYS someone who will do it cheaper and in many cases better than you. This will bring everyones price down and down,
The third one is the best imo. It's clean, but at the same time, it stands out a bit from all of this tired minimalism. It's got dimension to it. The S and T complement each other in the design and form that iron chain bond.
You got ripped off with the fourth one. The second one is boring and the first one feels like someone fresh out of school.
Definitely, he got ripped off on the 4th one. I'm not saying the person copied it and it certainly doesn't look like it from the mood board but if you look up "Ford ST Logo" you'll see its basically the same just not slanted and more curvy at the joint connecting the S and the T.
Agreed.
when asking designers for a logo it should be manditory to include at least 2 photos of the vibe the client is looking for, no?! i think its a great idea! 12:07 WOW!!!! they so got it! what an amazing process
a lot of clients in the real world at least dont even know what they want haha
I'm really loving that 3rd logo. It may "seem" industrial, but (at least for me) it harkens back to the classic Super/Stussy-S of the eighties. Don't know how well that tracks with millennials, but as they say "everything old is new again".
I was born in the 2000s and was still a thing when I was a kid.
I've spent almost 50 years as a professional designer. I'd like to offer some insights on your contest. 1. The select group of designers probably spent a week of hours on this project and could've charged any low amount, just to get the exposure to a half a million eyeballs, so the $ values were irrelevant. 2. If someone's doing a logo for you and they normally charge $1000, that probably means they've established a reputation for providing outstanding RESULTS for the client's investment in the logo design... if not they won't be in business for long. A great logo that's well researched and on target can elevate a brand into the next level- of earnings, and pay for itself 1000 times over. 3. Speaking of research, only one of the four designers actually, (vaguely) got what a steel trap refers to, which should have been the ESSENCE of the logo design; "I'll remember that because my mind works like a steel trap".
Awesome ideas! The 4th ST logo would look better if the border radius matched the curve on the S (so the negative space doesn't look like it gets wider in the middle)
The last one was my favorite!
4th design is basically the Ford ST logo
Came down here to say this. Complete ripoff (or extreme coincidence). I drive a 2014 ST and see this literally everyday, but anyone with a passing interest in cars would recognize this immediately.
exactly, the only difference is the stem from the T not being curved.
I see I'm not the only one who saw that reference :)
Sure is! I was just going to comment that...
Or the STMicroelectronics logo
this series never gets old
Thanks for letting me be a part of such a fun project!
Thanks for taking part!
From my perspective, the red and yellow immediately reminds me of McDonald's. And the logo itself kinda looks like a badge that would go on a sports car.
Your logo is probably the best out of these
@@dusk4092 thank you!
The last two were the best, the last was the most creative but I liked the second to last logo best. The last designer would benefit from showing sketches in their PDF imo
As someone that knows absolutely nothing about design, this video was really interesting to watch
Great work by the designers, but these prices are a short step away from a free pitch, which no-one should have to do. People need to charge fairly for the their time and expertise, not give it away.
They were for the three hours. They know it's for a video also.
Him: i paid 5 designers
Time stambs: F I R S T L O G O
I know the vibe you were going for, but I think its weird on itself for a company called STEEL TRAP (harsh, alluding to trapping, bear traps, etc) to be millenial and friendly!
I think the name lends itself to the more industrial-esque logos you were given. of course, the brief is still the brief, but if anyone was considering making a "drive clone" company and decided to name it STEEL TRAP of all names, i would personally advice them to change the name. Heck, it reminds me of SpringTrap of all things lol
Regardless, I enjoyed seeing the challenge and how people came up with the designs!
The one you liked most from the first set looks a lot like the Macromedia/Adobe Flash logo haha
Great video, I really enjoy these comparison ones. And you break down their ideas in a fair and constructive way. Great stuff!
I adore that semi-rounded font that Scandinative used, I just spent the past 10 mins digging for it to use in my own project! I have a question, as someone who works with fonts, do you know of the best way to purchase licenses so that their authors are given the highest percentage of the profits? I assume that the sites I found the font on all charge a commission, since the prices vary on each. I haven't had much luck finding the original author and want to ask them if they have a preferred purchasing method. I know that usually there's a readme bundled in a zip with fonts to give credits, but I would only receive it after making a purchase, so it's a chicken-and-egg issue. I've only dabbled in typography so I'm not terribly in-the-know yet (which is why I've been watching your work for some time here, thanks for sharing your wealth of knowledge, by the way!)
Hey thank you! I actually just customized the Poppins font for that, by just rounding a couple of the corners to match the curve of the lettermark.
The fourth one looks the best by far in my opinion, the second one had great concepts but what he chose was not the best. Loved the video :)
Glad you liked my logo! Thank you!
Such a good idea, bro! You guys killed it as always!
Glad you enjoyed, David! 🧡
This is the first time that I have seen on of ur vids but this is amazing. Not only u gave 5 people work that they got payed for, this people also get promoted to everyone watching the video and on top of that u give them advice on how to be better. U deserve a like and I can tell u I dont like many videos.
The icon on the £150 was insane I think, maybe a bit industrious as you said but so professional
The 5th designer should raise his price. Amazing piece of work !
Seriously one of my favorite series to watch
Deffo my favourite too! It’s always so interesting to see different interpretations of the same brief 👌🏼
The yellow on red logo looks stunning. 150$ aint enough for this
I friggn' love you! Yer personality is Bomb... and so is your advice!
Thank you!
Really appreciate the fact that you pay designers for their work. I believe many youtubers would simply consider this video as an ad for their services to justify not spending a few hundreds on a handful of logos.
I really love the concept - paying designers for the same design
This is really interesting and people will watch this too, but it will be even good if this work is given to beginners on Fiverr, etc ( coz no one will give work to beginners for commercial purposes) as the designs are not for real purposes they can actually get work and they can learn about their mistakes :)
We do this also :)
For me, the first one was my favorite direction. For an online training company, it was heading in the right direction. That designer worked so hard. Top work.
I LOVE videos like this 💪🏼💪🏼💪🏼💪🏼
i loved the 3rd one it
looked really nice
Thank you! Hopefully, that was mine, although the reason for the number of emails was that I sent updates to my original which were not used 😔
Luv ur vids. Inspired me to venture into Graphic Design.💗
That’s so awesome 🙌🏼
Eventhough the design looks simple..you dont know how much time & effort it take to make it perfect.. cuz my manager probably would say u can easily draw an infinity to make it
its always like this sadly :D actually most peoples under rate 99% of jobs out there
until you've tried something you should not be able to talk about how easy it is imo :D
I really like the 3rd one, it's logo is really pretty!
I quite like the third one! It’s probably my favourite one!
I didn't explain this well enough in the video: The designers are paid for three hours of their time. It would break the bank to ask them all for more! --- I know I say "industrious" - I meant to say "Industrial". Thanks for letting me know :) Hope you guys enjoy the video! Let me know which one you liked the most :)
I missed this type of videos
You should use Fiverr next time
I like the last logo. Kinda nice to feel different
Hi Will. In the description check the links of the designers. You forgot Robin 8:53
Hi Will, how can I send my logo to you for private critique?
Wow! All logo designs are amazing
Love these videos. Gives me inspiration seeing all these different logos.
The $200 and the $50 was the best haha. All their presentation designs were amazing. Did you ask permission to present on RUclips their stuff?
Yes :) Not that we have to ask them - we always make sure they know what's going to happen :)
The last one really reminds me of the game trailers logo.
Also I think you should have gone in a strict ascending order of price.
Thank you for giving me this opportunity to showcase my work, I have learned alot from this exercise
Disclaimer from a designer: I would starve taking that many hours to create a logo for $50 to $100. (and I'd never EVER show my process)
Wow, I cant believe these designs for those prices!
If I am being completely honest, I would never charge this in the real world haha, i just wanted to be a part of something fun hahaha
@@Scandinative Wich one were you ?
@@Scandinative Thank God! You scared me that I'm a lazy overpriced pice of shit :D wich one are you?
@@piotrolejniczak4393 I am the last one! haha
@@Scandinative Nice work! i liked your presentation the most:)
Thank you!
Your work really inspired me to start making videos
I really like the last one . cause it looks so unique and concise
I like this series 😍
The last logo is on another level, love it
Lol that last one is just a SLIGHT tweak on the Ford Focus ST logo
I learned so much from this video! Thank you!
Typically these sort of videos are used to gauge what sort of skill divide their is in the actual market over the cost. But when you just use twitter to ask your subscribers "who wants to be featured in one of my videos" it completely undermines the entire concept.
Okay I'm gonna make a compilation of ALLL the times will have said "KERNING"
Bruh I didn't click this vid when I saw it in my recommendations, cause I thought it was the old vid. I realized it was new when I saw it in the discord server
People are waayyyy undervaluing themselves. My last 3 logo projects have been over 2k
Wow...sick, any tips for beginner?
@@kuteken6312 Strive to be the best, when your work speaks for itself, clients will come. They are out there looking for the best already
its weird how the cheapest logo of them all is the best one ( not the final delivered one but the logo that will choosed )
The logo at 11:33 is way too close to the Ford ST logo for me
Oh holy heck! hahaha I have never seen that before but thank you for bringing that up! Definitely far too similar for my own preferences as well and I should have known that ;) This is why sharing your designs with friends and your little design community before you finalize your designs is so important!
@@Scandinative Oh for sure. There are so many logos nowadays that it's hard not to step on another design's toes. I have no doubt that you organically came to something similar. I didn't mean to imply that you stole it, so sorry if it came across like that. Otherwise you provided a great service!
@@FPDirtyTeaLeaf You're totally right that its like, nearly impossible nowadays to come up with something completely unique haha, i didn't take that as you insinuating i stole fords idea at all. Totally cool! I appreciate you bringing it up and saying something, it's a good reminder to do a lil google search before presenting ;) hahaha
This logo looks amazing and almost gives off that car brand type of logo 11:59.
That's really cool, but it's too close to the Ford ST logo. So no wonder it gives automotive vibes :D
@@Kimelsson haha 😂 I do t know of very many car logos but yeah it does
i love how you appreciete every logo ;)
Designers underselling themselves is the biggest problem within the design industry, it's the biggest contribution as to why so many designers are paid peanuts.
It often feels like a competition to see who can tolerate the biggest loss in income whilst providing the largest output of time and resources. Its such a toxic culture within the industry.
Designers out here trying to minimize profits lol
@@asronome A lot of designers are artistic introverts, and as a result they rarely push for better conditions, promotions or more money. I've known designers like this who should be on twice as much as they settle for.
@@observantgeezer3292 it's why you should not do it commission based but hourly pay. From personal experience there are people who take advantage with the low price and try and shove everything at you for you to sort and a £100 logo commission takes 2 weeks. That's why hourly rates is the best way.
Very nice! Reminds me of the video I just made where I hired 5 artists to draw me without seeing my face :P
Anyone else notice the third logo is a spin off of the “Cool S”... Kind of shocked you said it wasn’t “millennial” enough lol
the 5th is on my opinion also a spin off of the Ford ST logo.. but they all look nice
the last one looks like the "ST" from FORD Focus
4th one was def my fav
Yayyyyy so glad you liked it! Thank you!
i love these videos and im a great fan of modern logos :)
Oh wow they presented their work so well. I should learn to do that.
Beautiful video!
The last logo reminded me a lot of the Ford st logo. Really similar. But I really liked it.
The 3rd and 1st are really good
I love how you support other designers on the way.
I also want to add that the company's color palette of choice is also tying it back to the "industrial" aesthetic...
Caterpillar Inc is a world renowned manufacturer of construction equipment, and what is their color palette? *yellow and black*
It makes sense, then, that the designers are having difficulty getting a poorly named company with a poorly chosen palette to fit into a youthful, educational, and "millennial" aesthetic
That is an incomplete brief, by miles. The *first* thing they should do is ask more questions.
The question sounds like something that would be on a test
Bro Pls do the Branding/logo challenge on reddit and review the logos something like that
im in love with the last one
The last reminds me of a race track, it would work well for a motorcycle/car company
9:51, wow that guy with the brown shirt is seriously sweating. Look at those pits! LOL
I give my vote to the fourth. Her logo is elegant and you see the steel trap name at a glance which is important if you're looking at a phone screen. I also feel that it can be stretched into a square without too much hassle.
Need more videos like this