Awesome content, April. Hoping to hear your new book on Audible soon. Can you help me understand how this position work translates to lead generation on a website?
Such relevant information and amazing experince behind all of this. Thank you for sharing it with us. Just read your new book and again, it is amazing! Congrats! Any change to write a book with your experience in B2B customer segmentation? I would be the first one in line to buy it :-)
This was AMAZING. It's SUCH a treat to listen to someone who knows so much and knows how to convey it in simple words that anyone can follow. 👏👏👏👏
Excellently accessible messages on what would otherwise feel too complex and difficult to get your head around 😊
Currently trying to convince a public company to change their positioning. Your knowledge is incredibly helpful.
Awesome content, April. Hoping to hear your new book on Audible soon.
Can you help me understand how this position work translates to lead generation on a website?
Such relevant information and amazing experince behind all of this. Thank you for sharing it with us. Just read your new book and again, it is amazing! Congrats! Any change to write a book with your experience in B2B customer segmentation? I would be the first one in line to buy it :-)
Hi April, by any chance are you going to be in Kelowna, BC with your tour?
Hey April, how different is positioning for SMB and enterprise? Is it easier when you sell to enterprise and use ABM rather than inbound mktg?