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Is there more to this episode? Would love to know how ms responded

This was fantastic - definitely grabbing a copy of Emma's book. It felt like I was sitting around at a happy hour talking shop with my colleagues. Thank you, ladies!

You are helping unlock so much business value from these deep insights. I'd request a role-play format to emphasise how this plays out in the real world.

This April's podcast is pure diamond 💎 💎 💎 I love it ❤

Missed Dan’s event due to an emergency :(

We definitely missed you❤

Pure gold

Now I want to read April's book *and* Emma's book! 🙄

You are soul friends for sure !

I like the sound of this video.

Thank you April for making these videos. They are all very critical on top of your books and talks to elaborate your framework and in depth thinking.

You made a lot of difference to my thought process _ Thanks April

great content which I consume avidly!

I read your 2 books and used themfor our posintioning and sales pitch.I recommended them to clients and partners. You are amazing!

Your teaching style is so helpful 😊

Thank you April really helpful 😊

You both are absolutely fabulous, focused, and flippin hysterical. I always love your work April. And I've taken a bit of a hiatus from consuming it but this one in particular was spot on for me to hear. I'm over the moon on being introduced to Emma. Pre-ordering her book now. Was the book that she was talking about of yours, Obviously Awesome or Sales Pitch? I'm thinking the former based on the timing of things. Both are in my shopping cart. And what are the chances that I'm working on copy and messaging with an accountant right NOW. I mean come on. I'm also laughing to myself that in our conversation yesterday, "leverage" came up well, let's just say more than once. Best, Erin

What a simple way to explain this to ANYONE in B2B- marketers, sales, founders. Fantastic, well done April!

This shouldn't be free

Hearing this kind of excellence, I feel like an idiot 😀 Thank you for raising the bar!

Thank you to redo the podcast!!😀

This is gold!

This podcast is awesome, I started from the top this morning and am taking so many notes! I had your book but misplaced it, but these podcasts are so helpful. How you describe the champion is almost like they find your company - what about when your company tries to find them? How do you know who the champion is?

April is a sense maker

Marketing often times seem like kids playing with knives; having their finger on psychology as a core input to their communication outputs, and without the proper constraints they seem to whip up things that sound better than they fly.

I am a fan of what you do, very inspiring. Is it possible to have subtitles in French for future content as well?

Thanks for sharing your insights. I really enjoyed the interview on Knowledge Project. That is how I found this podcast.

Two seemingly naturally blondes talking about Marketing! Awesome 👏🏻

If you close your eyes while Loren is speaking it's really Seth Rogan...

great video. really easy to understand breakdown of this concept. very valuable and insightful. thank you.

First, this guy needs to chill on the jargon. But I couldn't agree more with the sentiment. So, so many things that people waste their time on thinking it's a silver bullet. When I sold websites, the best thing I could do for a lot of prospects was tell them unless it's not worth it for them.

Just heard of your channel from every hates marketing. Louis. I heard of his channel from Allan’s podcast. Allan will be a guest on my channel tomorrow. Maybe one day I could have you as a guest. Ps new subscriber!

Let me be the pesky that I am. It all start by defining the vision. You create a rock solid plan (part of it is positioning). Then you devise an innovative strategy to implement the plan to bring your vision to fruition. There! In a nutshell. Go ahead and interview me.

This is really good

This is great . Thanks for sharing these experiences and viewpoints.

You don’t just throw a bunch of technical words on as you rather give understandable examples.😌 Thank you

Love love love this episode! Really great insights on how to build out your POV on your differentiated value and use this as a way to align your internal stakeholders

Currently going through this exercise for a social listening tool that captures sentiments from TV, print, and radio. Communicating value via investor relations, crisis comms, and market research use cases.

Outstanding!

Great content.

This is one of the best videos and it's helped me shape my own B2B coaching & consulting business here in Singapore. 'Differentiated value' is such a powerful part of positioning and my mission is to get as many B2Bs aware of this and not stop at just USPs.

Best training video I've ever seen. Amazing.

Love this detail dive on value April thank you!!

Thanks for sharing.

This is what I've needed the whole time that I've always believed, yet somehow wasn't bringing it. It changes everything. Thank you.

Great content!

valuable gem! thank you!

Gold! Very helpful thanks!

Great book but any kindle version coming out?

Great stuff ❤❤❤❤