Hey April, great episode. As for the episode planning pls consider talking about talking about positioning for different audiences: for an audience that is problem-aware and has no clue about the solution, and another audience that is solution-aware to some extent (word of mouth, conferences, etc) but is a bit not very keen to try now.
The company I quit was exactly like what you said about storytelling about our strategies. This drove me nuts!! Thank you for putting this problem on the stage. ❤
5 месяцев назад
This is an amazing and enlightment episode!. Thanks for your time and knowledge. Canyou please make an episode about your definitions of Marketing and Branding?
Hi April, again, another amazing podcast episode. I really appreciate your pragmatic approach to marketing and, of course, positioning in particular. What you said about the story and branding resonates with me and my own experience, or perception of business communications. I just love the way you state your view on things so clearly and straight-forward. Thanks for sharing all this amazing stuff!
Let me be the pesky that I am. It all start by defining the vision. You create a rock solid plan (part of it is positioning). Then you devise an innovative strategy to implement the plan to bring your vision to fruition. There! In a nutshell. Go ahead and interview me.
Marketing often times seem like kids playing with knives; having their finger on psychology as a core input to their communication outputs, and without the proper constraints they seem to whip up things that sound better than they fly.
I read your 2 books and used themfor our posintioning and sales pitch.I recommended them to clients and partners. You are amazing!
As an entrepreneur, I just discovered you on the Knowledge podcast show and I took an Uber straight to your page with my note pad ready😅😅😅
I feel like cheating for knowing that you exist.. I can't wait to indulge in your teachings!
Hey April, great episode. As for the episode planning pls consider talking about talking about positioning for different audiences: for an audience that is problem-aware and has no clue about the solution, and another audience that is solution-aware to some extent (word of mouth, conferences, etc) but is a bit not very keen to try now.
You made a lot of difference to my thought process _ Thanks April
Hey April, i'm new to your work but I'm already hooked. You make complex, disparate concepts easy to understand and I'm here for it
The company I quit was exactly like what you said about storytelling about our strategies. This drove me nuts!! Thank you for putting this problem on the stage. ❤
This is an amazing and enlightment episode!. Thanks for your time and knowledge. Canyou please make an episode about your definitions of Marketing and Branding?
Hello April, just came across ur podcast. It is amazing.
I love your insights and examples. Thank you
I love the way you explain, it’s so helpful and also I love your energy and knowledge. ❤️
Hi April, again, another amazing podcast episode. I really appreciate your pragmatic approach to marketing and, of course, positioning in particular. What you said about the story and branding resonates with me and my own experience, or perception of business communications. I just love the way you state your view on things so clearly and straight-forward. Thanks for sharing all this amazing stuff!
Thank you for the awesome content!
enjoyable talk, thank you
Let me be the pesky that I am. It all start by defining the vision. You create a rock solid plan (part of it is positioning). Then you devise an innovative strategy to implement the plan to bring your vision to fruition. There! In a nutshell. Go ahead and interview me.
Marketing often times seem like kids playing with knives; having their finger on psychology as a core input to their communication outputs, and without the proper constraints they seem to whip up things that sound better than they fly.
This shouldn't be free