The Marketing Masterclass: Ft. Sahiba Bali - From Zomato to Acting | Indian Silicon Valley

In today's episode, we speak to Sahiba Bali, the well renowned Marketer - the person who established Zomato's phenomenal presence on RUclips, alongside which she has continued her acting career and established a strong name in the acting ecosystem of India. She has also led Marketing for Unacademy, post Zomato.
It was lovely to understand how a Marketer thinks from Sahiba, tune in for a great conversation.
00:00 - Preface
01:07 - Introduction
01:46 - What drives Sahiba?
04:00 - Depth vs Breadth in life
05:55 - How did Marketing happen to Sahiba?
07:56 - Early Career
09:25 - Landing up at Zomato
10:35 - Major Stints at Zomato
13:28 - How to use Marketing Channels well as a Startup?
15:56 - Role of Data in Marketing
17:58 - Behind the Scenes of the Marketing Screen
20:10 - Collaboration in Marketing
21:40 - What makes a Great Marketer?
23:40 - You may NOT be creative yet you can be a Marketer
25:11 - Pace of Change in Marketing
27:20 - Culture at Indian Startups vs Corporates
30:45 - Generation of AND Careers
32:50 - Sahiba as an Educator
35:55 - Learnings in Teaching
37:20 - Authenticity as a Strength
40:40 - Business of Acting
43:25 - From Creators to Actors
44:24 - How do you navigate Acting?
47:07 - How India consumes Food?
49:35 - Superpowers for Sahiba
51:00 - Role of Travelling
52:44 - Playing the Algorithm as a Creator
55:00 - Learnings in Hindsight
58:15 - Final Learnings for Marketing

[@sahibabalii]

Thank you for having me!

[@IndianSiliconValley]

Thanks so much for being on the show!

[@Larry-se2ws]

she is really the best example of a "Dream-Creative-Corporate Girl"

[@sachinshajan8066]

Good video for first time marketers who are taking their baby steps

[@payalrustagi9013]

This girl is crazy, so proud of u🎉🎉🎉🎉

[@IndianSiliconValley]

We agree, thanksss!

[@jyotbirlamba3985]

Truly a marketing master class 🎉

[@IndianSiliconValley]

Thank you!!

[@firstand]

It was really insightful...thank you 🤗

[@IndianSiliconValley]

Glad to present great content!!!

[@ChetanSankhala]

Wonderful hosting Jivraj

[@measma6954]

Great practical questions 👍

[@IndianSiliconValley]

Thanks a ton!!

[@bhavenjain07]

❤️❤️

[@justtrend5730]

❤️❤️❤️

[@koustubhavachat]

Any good project based marketing course?

[@IndianSiliconValley]

Check out the one by Alteria Institute of Management!

[@LipockRahman]

No Disrespect but if you keep saying “If you can work in India then you can work anywhere “ then people will keep trolling you.

[@y2j11]

why????

[@syedyasir6896]

Stop saying lovely so many times, ghar ka naam hai kya?

[@IndianSiliconValley]

Sure - feedback well taken!

[@Johnsnow-pu4oo]

Hello sahiba mam, would you like to be a speaker at SRCC (Shri Ram College Of Commerce).
I have sent the invitation so many times through mail and DMs on Instagram but I got no response from your team mam.
Thank you

[@shafi07]

❤❤

[@IndianSiliconValley]

💯💯💯💯💯

[@ayishamajida2654]

❤❤❤

[@IndianSiliconValley]

💯💯💯💯

[@manpreetkaursachar7380]

❤❤

[@IndianSiliconValley]

Thanksssss