do you think Katy Perry can come back as the "dream girl"? 💡 👉🏻if you also need creative inspiration & travels: use ZOEUNLIMITED to get 10% off PLUS the Klook 60% birthday sale!! t.ly/aA76T DO NOT MISS THIS- I used the deals myself it's so good hahaha
She can BUT very carefully too .. Look at Madonna , TayTay or Gaga .. They all have done rebrands , new styles off music etc etc .. But Katy Perry´s music was the best 10 years ago but she can do it
I think more popstars should aim to be like Enya; pop out a few hits, get your bag and dissappear into your castle surround by cats/kids/houseplants/whatever makes you happy
It's not profitable if music is your only source of income. The songs are now just a loss leader to get people to buy merchandise or as a way for brand deals or for live events.
@@klarapopilkova5791there's always someone ready to sh-- on fellow women who lose weight and get healthier, telling them they just did it for the male gaze
The first time I saw Katy's Women's World video my friend walked into the room, watched it, said "she's hot" and walked out. It's the best example of who this video is made for
Hetero man prone to occasionally ogling - I found it pretty embarassing, tbh. Being in good shape isn’t exactly enough. Nothing she was doing in the video was “hot” in the slightest.
My sense of Katy Perry is that she has no sense of self. She started her career as a Christian musician then she pivoted to a kind of alternative singer/songwriter - this was the genre she realllllllllly wanted to make it in but it just wasn't hitting. Then she was encouraged by her label to move into pop and went full camp pop for Teenage Dream. Her most successful persona was 100% created by her label and acted out and executed by her. The reason she can't succesfully chameleon her way through her career - like Madonna - is because there was never a solid foundation of self determinism to begin with. It doesnt feel like she is evolving and legit growing. Its more like shes trying on trends and discarding them in the desperate pursuit of relevance. Her 2010s image created her relevance and created the coolness of that decade but she didnt conceive that image - it was a persona constructed by her label. So she cant create new magic in a new era because the magic was never hers.
Witness was a good rebrand. The actual music was there. The problem is it existed in a world where Trump was just elected. She was out here visibility supporting Hillary and she got off to the wrong foot because of that. The timing was atrocious, not to mention it fused camp with serious topics in a way that wasn't understandable by the general public, like bon appetit being about how women being "consumed" after being created (cooked). The whole video and song is like a ironic take about the toxic nature of women having to be super desirable simply just for men, not for themselves or their own empowerment. Go listen to it again with that perspective. It's incredibly vapid and self-desrting (yes that's a play on words). It's like a bimbo song. The memes, the trendiness, the single choices, the leaning into leftism from a visual perspective, it was of the moment but on the wrong side. The single choices as well as the music videos could have gone a long way in saving this era. I'm not a Katy Perry fan, but this is my favorite album of hers. She has plenty of serious songs without corniness but all the corny songs got chosen as singles! Chained to the rhythm was good but it should have been followed with the title track, which has no cartoon elements and is a pure serious song.
Somebody pointed out that Katy Perry may not have a sense of who she is. Try as she may to appear deep, I’m starting to think she truly is shallow at her core.
I'm not saying this to be mean, I just don't understand why she came back... She doesn't feel confident at all. Her smile used to be so natural but now she seems like a doll smiling for no reason.. and she is not even enjoying it. I think it's sad because she is such a great singer. I think that is one quality we all remember about her and she could exploit that rather than to pursue the same old concept, which btw.. It feels so outdated.
I'm soo glad you said it. I've never found her version of feminism to be relatable. It ALWAYS felt like it was for men, but "for women" in name only, akin to girls who kiss and scissor for guys' attention, and NOT for equality and women's empowerment.
I feel like Katy never had strong stans to begin with, so her fall was easy. Yeah, her music was fun, but I don't have a single friend that was dying to get to a show or talked her up. Everyone just surface level liked her.
Yeah, its like the opposite of swifties. The woman has a writing talent and it makes fans feel like she's their sister to the point it is SO annoying like she is a goddess or something.
Yeah, I could see that. Her music was always fun party/feel good songs, but they never had any depth that made people connect to the music in a meaningful way. I think her and Jojo Siwa have the same problem - they are both trying to transition to a brand that they can’t actually authenticate. Jojo Siwa is not a “bad girl” at heart and Katy Perry is not a satire artist at heart.
Katy was a never selling albums. She was a singles queen. Britney and Taylor show that album sales are way more important. Selling a few songs but not selling albums show that she never was a pop icon to begin with
Jojo is a young adult who was never given the chance to find herself at a normal pace and is doing that now, as many child stars do. Kate is 40 or close to it.
People who are super famous when they're young and impressionable tend to get traumatized by it. They become so enmeshed with that image, that role, that it takes a lot of inner work later, to find their true identity and be free form the desperate need for validation. For women, this need usually leads them to objectify themselves. That's where the trend of hypersexualization among female singers comes from, and it's unfortunately getting stronger and stronger in our culture. It's sad to see many very talented women loose their authenticity, out of insecurity. Besides, they're role models, and they're teaching young girls that their value is mostly reliant on their looks.
hot people with no talent don't typically blow up, but okay. it really boils down to who can use their talent to put on an entertaining show and to be charismatic. looks play part of it, but it definitely isn't most of it.
It feels like her cringe factor is similar but distinct compared to Jojo. Katy Perry is a mom who shops in the junior's section at Khols, and Jojo dyed all her kid clothes
the cringe thing is you clearly not understanding what her music video is about. it's VERY telling to me when people will praise Sabrina Carpenter for being provocative, but will demonize Katy for playing into the male gaze. yall just don't like old people and see them self-sexualizing themselves as "desperate", whereas when Sabrina does it it's "OMG GO GET IT GIRLIE!!!!" you are ageist.
@@hoordeyahSabrina is doing it with a sense of humor without taking herself seriously. Katy Perry pretends to be doing something for feminism but works with an "alleged" 🍇pist. If Katy Perry had done these visuals for a fun and light-hearted pop song there would be no problem. What she's doing is just hypocritical
No surprise she's becoming less confident years after years with everyone saying her problem is she's to old. Omg she's a 39 yo women, not a f*kng dinosaur!
The harsh reality is that she IS now old for the Pop music industry whose main consumers are kids, teenagers and young adults! She is a 40 year old trying to be relevant to Gen Z and Gen Alpha (who are technically old enough to be her kids). If I were her, I'd just retire, focus on quality time with my family. It's not like she needs the money given her and her husband are both multi-millionaires.
@@taridean I see her as a mirror on how we treat women older than 35, like they can't work or do anything good. She can take care of her family and have a career. No women's life is finished at 40. (still, I don't agree with the message of her music and with whom she works).
@@Sarhhhhhhh trouble is too many times we're told to ignore reality as it is. Being over 35, she is not relatable to the audience she's trying to appeal to and seems to be forcing things. As you age, you need to accept that you can't be the same thing forever. Therefore change to adapt to reality. In her case she is lucky than most people in having family and financial security that she doesn't need a "career" anymore. The whole point of working is so you can have the resources to allow you time with your loved ones. She has them, so might as well change your purpose in life like being present for her children as they grow up. Its equally important as having a career.
Just wanna point out that the claim at 4:13 is untrue and was just a rumour started by an Australian journalist. She performed several of her new songs at the AFL show and that was always the intention, promo for her album and promo for the AFL.
At this point I can only love Katy Perry for who she used to be 10-15 years ago but not because she's "old now", it's just in the sense that I sometimes wish I could listen to California Girls for the first time again.
can you say ageist??? you are ageist lol. creativity shouldn't have a timeframe ffs. yall literally just hate old women just as much as any other incel and it's sad. also, was she EVER teen pop coded???
She needs to define Who she is. The only way to do it is for her to take a break and look within herself. Then rebrand, and work with worthwhile people that mesh with her deep values. A deep ballad should be her first release.
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments! Episodes also avalailable on spotify and apple apple.co/zoeunlimited open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
Hey Zoe I love your stuff! Well researched and it is clear you are a pro. Just wanted to say, when you say “ because many of whom do not ..” etc. in your series intro bit, that is not a correct use of “whom”. Doing this out of respect and because I want you to be flawless ❤
TEENAGE DREAM got me through so many dark times because it came out when I was a teenager. It's really hard in hindsight knowing what has transpired over the past 10 years when it's literally an album that I have memorized. The lyrics are catchy and fun. They employ a lot of hope. But some of her songs are really complicated too. "It Takes Two," "Pendulum," and "Never Really Over" come to mine. She said she wanted to do a dance album and acoustic album, and I wish her marketing team would have pushed for the acoustic. It's not that she can't come up with great music. We just need Katy Perry to grow up with us. I have loved her for years. She can easily tap into her sophistication, elegance, and motherly wisdom. She's been on American Idol and done a residency so she's not ignorant in terms of what new music is out there. I think everyone deserves another chance.
Even her "Thinking of You" song/MV had a depth to it that her current music seems to miss the mark. I'm all for artists making a comeback...but make it good. Don't ruin your good legacy.
This was so well put. I totally agree. I was really shocked when woman's world came out. I didn't even listen to it, heard snippets here and there, and it was a no for me. Edit: She's an icon. I wish she and artists in general would just tap in and ignore all the marketing drama and just create good stuff that means something to them. Because if it means something to them, if it's from a deep place, there's no way the songs/album won't find its audience even if everyone doesn't like it. Just make good art. Be intentional.
😂 I mean no offense to you, but I don't think anyone would ever describe her as sophisticated, elegant, or wise... As soon as I read that I immediately thought of the clip of her screaming, "I will suck your dick!" And then she played it in this video.. 😂😂😂
As someone who grew up listening to Katy Perry in the 2010's and haven't tuned in for years im shocked.As a woman,No I did not feel empowered.I remember watching the mv and thinking about what her daughter would think.
i'd LOVE to see you dissect the rebranding of camila cabello who went from charting songs like Havana, senorita and oh my to being considered a copycat of sabrina carpenter and releasing songs ("i luv it" i think) that are flops
camila just experimenting with her style, and she will probably not try hyperpop again FOR A WHILE, cuz C,XOXO was a massive flop with mediocre music that came at the HEIGHT of the charli xcx brat hype rocket, with TWO drake features (one of which is just a full drake song, no camila, on CAMILA'S ALBUM.) in a post-euphoria/not like us era where aubrey "drake" graham is the laughing stock of the music industry
Bro like for real what she was thinking??? I'm not surprised tho, used to be her fan when she was on fifth harmony but I stopped once I realized her annoying attitude of attention seeker, she didn't have the talent to be a main pop girl, she was just white and pretty@@auliamate
The last thing you said that was kind of a theme through this video:: Your brand has to come from your heart. People will follow when they see you’re genuine and align with your message. THANK YOU!!! 💗💗💗💗💗
She is proud of looking good after having a baby and after basically disappearing for 4 years to take care of Daisy. Give her some time, she’ll figure out her brand, she’s creative and campy, and she knows her target audience is gay men in their 20’s-30’s
When I first found out Katy was having a come back this year with Feminine Divine, I personally believed she’d be having this centered empowerment about her own perspective as a woman, a mother, a wife, etc., focusing on her experience going through all of that, and how that made her a powerful woman. but, oh well.
I do think that Women's World was meant as a tongue in cheek parody like a lot of her older music videos but the joke fell on its face and the visuals were just disturbing.
Love how you spilled facts without the need of trowing hate toards her. As a Fan I think we miss the Katy from the One of The boys, with really deep lyrics like Thinking of You. Where is the girl who wrote all that by herself? I think another problem she has is just that she is happy and full in her personal life... if you stop to really dive deep in the musics from 143... is a album about loving and being loved... and the healing she has. So... well... in a World where all is going to shit its hard to be that shallow about love.
The last thing I'm going to say. Sometimes they just need to give it up. She was relevant for a good 10 years at least. She's made her money. Now go enjoy that. I think a lot of these people just need to learn when it's over. Adele was huge. She put out her 3-4 albums. Amazing singer. She had her residency in Las Vegas. It came to an end. And she said she's retiring that's it. She said she did what she wanted to do And now she said she wants to start to enjoy the life that she's built.
I have just watched two videos of yours till now and tbh being a marketing student myself, I LOVE THE WAY you talk about the issues and best points of a certain celebrity or companies branding strategies. You get down to every detail of the matter and that helps a lot. I feel like the more i see your videos the more I learn how to be able to pinpoint where to pay attention to and what to focus on to be able to break down the marketing process for a person or company.
18:50 correct me if I'm wrong, but "Hit Me Hard and Soft"s producers are Billie and her brother. I doubt that they want to have anything to do with Katy xD
I think "disco queen" would work for Katy Perry. It would give, "social limitations wont stop me from having fun and partying in my own more grown up way." While just touching on feminism in a way that's not forcing. That's my opinion. It's also a clever way to leverage her age while not straying too far from camp. Also Zoe how do I get me a marketing gig. I would totally crush it !
I don't really know why I like Zoe videos so much when I totally loathe the concept she always talks about shaping my behaviors and personality around what some random I don't even know might think of me, like that opinion from a stranger was so important and whatever I think of myself doesn't matter. I will NEVER do that and hate the idea. But as someone who was there for KP and saw her live in all her dates in my country for the teenage dream and prism tours and then lost interest completely, Zoe absolutely spat facts with this video, as she usually does in this series
i remember when wide awake and dark horse came out i was so enthralled by them - like i was in love even at 12 when they came out and thought for sure that they would be the stepping stone into darker themes and more of that style of singing whic was my favorite, like the lyrics to wide awake specifically were so empowering to me ... at 23 years old? Instead of woman's world's shit attempt at feminism I would have preffered a reprise of part of me or even a pt 2 of it or LITERALLY ANYTHING that didnt spit in the faces of all women
soooo.. i asked chatgpt to generate a song abt femenism to see if it could be worse than katy perry's lmaooo--- here it is: "Rise Again" [Verse 1] I was told to sit down, quiet my voice, Like I didn't have strength, like I didn't have a choice. But this heart inside me, it's ready to break, Through walls that they built, through every mistake. [Pre-Chorus] I’ve been a spark in the dark, waiting to ignite, Ready to shatter, ready to fight. There’s power in numbers, there’s strength in my skin, This is the moment, let the anthem begin. [Chorus] We rise again, yeah, we break the chain, Stronger than ever, we’re shaking the pain. Together we stand, hands in the sky, No holding us down, we rise, we rise. Oh-oh, oh-oh, we rise again, Oh-oh, oh-oh, till the very end. [Verse 2] They said be small, keep it nice and neat, But I’m claiming my ground, I’m planting my feet. Look around, see us here, see us tall, We’re not backing down, we’re answering the call. [Pre-Chorus] Every word, every scar, a badge that I wear, A voice in the silence, we're everywhere. This is our time, yeah, our stories collide, Breaking the chains, side by side. [Chorus] We rise again, yeah, we break the chain, Stronger than ever, we’re shaking the pain. Together we stand, hands in the sky, No holding us down, we rise, we rise. Oh-oh, oh-oh, we rise again, Oh-oh, oh-oh, till the very end. [Bridge] (Soft and building) Feel the fire, it’s burning bright, A force that no one can deny. We’re a thunderstorm, we’re a hurricane, Carving a path, remember our names. [Chorus] We rise again, yeah, we break the chain, Stronger than ever, we’re shaking the pain. Together we stand, hands in the sky, No holding us down, we rise, we rise. Oh-oh, oh-oh, we rise again, Oh-oh, oh-oh, till the very end. [Outro] Oh-oh, oh-oh, no breaking now, Oh-oh, oh-oh, we’ll show you how. Together we’re strong, together we win, This is our anthem, we rise again.
As an Australian I’d like to say we were just as surprised as you when she was performing at the AFL… that gig is for like the winner of Australian idol at best 😂
i love zoe’s channel! but Katy Perry’s recent controversies have definitely been discussed at length by several people online :) everyone brings their own perspective ofc
Katy, if you write a album about just life after having a baby and parenting with your heart, I think people will like it and accept your new "mother" era
I would love to hear about Billie Eillish from a marketing perspective. I love ur vids and have been watching for abt a year now. Keep up the great work!
I just watched the woman’s world video like three days ago and called it unequivocally the most desperate, try-hard thing I’d ever seen. Now this. Thank you, Zoe. I feel heard and affirmed. 😂
The audacity for katy perry to make a song abt 'feminism' then be working with a man who assaulted kesha, was never a vocal activist for women especially for women of colour (e.g. silent on Palestine, Congo, Sudan, etc) is crazy dawg
isn't the point of feminism to show that women can be flawed too???????? why do people bring this up as if it means anything???? yall are ACTUALLY psychotic it's insane lmao.
I’d love to see you do a deep dive on Amy Lee. Even though she’s been out of the spotlight for years, Evanescence continues to get new fans, enough that their debut album just went Diamond. How does an artist who doesn’t care about topping charts remain an icon?
Amy is almost an anti-Katy. She’s always been true to herself and I think she’s okay with never getting the same success Fallen had; she just makes what she wants to make. Everything that comes from her is from her heart.
I think it's because she, and the whole band, have always been very unique and consistent in their quality. And they still evolved from album to album. And not being in the spotlight worked also because the main audiences of Evanescence aren't enthralled with visuals but with music - and Evanescence delivers every time
what do you mean their "debut" album? isnt a debut album the first ever album? When you "debut" something it means its being like shown out in public for the first time right? im 40 yrs old and was in gifted programs in school so if I have this so wrong im gonna be really embarassed
She had a really good song with Alesso that came out in like 2015. I remember when this was also when she revealed her black hair was back. It made me excited that she'd start explore dance and electronic sounds and possibly break into a housey dance record that I'd heard her dip her toes into before. Even the logo of her new era had me excited that it would be house or dance music inspired. But what got released fell so flat that there's a depression in my soul.
When it comes to artists who have been in the industry for so long i think its important for them to grow along with their audience. Back in the 2010s her audience were teenagers, she should've stuck with them & released songs which they could've related to rather than sticking to making teenagers/ party focused music. Fans love it when they see their favourite artists grow along with them. That's what makes them stick for long.
it really cant, age is not important anymore for female pop stars and it’s time everyone payed attention to this. beyonce is older than katy but no body is age shaming her bc it’s not a real argument. they just don’t vibe with katy perry and thats ok
Madonna, lately, no...and I always found her music latently sociopathic. She was cruel to her own body's limits to achieve success and it shows in her face. Kylie Minogue is the person I think of as someone who is super feminine, also Madonna's age, but fabulous and charming and talented still.
I used to love Katy Perry! Her music was so good. I’m not sure where she fell off. Last I heard she was forcing senior citizens out of their homes, I haven’t cared to look her way in a while.
It was after that weeks-long live stream on RUclips she did when she was rolling out Witness. The promo backfired hard. She revealed how really out of touch she was with herself and others in an album cycle she branded as 'purposeful pop'. She instigated drama against Taylor, she sloppily and lazily performed with Migos on SNL, she asked a respected physicist in the science community if math correlated to science. Her optics were in the chutes.
She reminds me of myself when I was at my lowest. I was trying so hard to be accepted by trying to be ironic and benefiting from the male gaze while making terrible choices that really hurt the people close to me. I was so insecure and instead of embracing myself I tried feeding my ego and lying to myself about my motivations and stuff. Katy comes across in the same way, by her appearance and style and the things she says and the way she's saying them. It just seems deranged. I wonder if she'll heal from it.
I'm early for once! I've literally been obsessed with these videos since i discovered you. As someone who wants to major in marketing/managing close to it, your videos really inspire me.
(When I tried to look up if there was another football game in England it only came up with soccer, so feel free to politely correct me if I'm misguided)
Fall in line from Demi lovato and Christina Aguilera was the right way to do purposeful pop but I never heard anyone talking about how amazing that song was
Accelerate being Xtina's lead single pretty much tanked the goodwill for the album. It was like she was trying to pull a Bangerz-era Miley Cyrus stint and people saw it as cringe. Fall In Line didn't really have a chance.
do you think Katy Perry can come back as the "dream girl"?
💡 👉🏻if you also need creative inspiration & travels: use ZOEUNLIMITED to get 10% off PLUS the Klook 60% birthday sale!! t.ly/aA76T DO NOT MISS THIS- I used the deals myself it's so good hahaha
Can you please make a video on Tyla and the way she grew so fast in the industry
She can BUT very carefully too .. Look at Madonna , TayTay or Gaga .. They all have done rebrands , new styles off music etc etc .. But Katy Perry´s music was the best 10 years ago but she can do it
I think her new song is good! People nowadays overreact to much🙃
But Katy Perry was stupid in the music video🤦🏾♀
Just flagging that the picture you used for Dr Luke and Katy "now", is a picture of her and Orlando Bloom (unless they look like twins now)
It's like the whole point of this "rebrand" was to show the world that she got her body back after baby. Girl you could have done that on instagram.
So accurate
Yes
Or just make actually sexy music that'd also work
istg🙄
@ I feel like KP always makes “comeback remarks” for superficial reasons.
I think more popstars should aim to be like Enya; pop out a few hits, get your bag and dissappear into your castle surround by cats/kids/houseplants/whatever makes you happy
Society has objectified women way too much today for an artist like enya to exist today
@@dis_appointed8626Sade proves otherwise, so does Adele.
It's not profitable if music is your only source of income. The songs are now just a loss leader to get people to buy merchandise or as a way for brand deals or for live events.
@@halo2d does she though? I dont know Sade, but Adele definitely feels like losing weight for the male gaze/society mostly.
@@klarapopilkova5791there's always someone ready to sh-- on fellow women who lose weight and get healthier, telling them they just did it for the male gaze
The first time I saw Katy's Women's World video my friend walked into the room, watched it, said "she's hot" and walked out. It's the best example of who this video is made for
Hetero man prone to occasionally ogling - I found it pretty embarassing, tbh.
Being in good shape isn’t exactly enough. Nothing she was doing in the video was “hot” in the slightest.
That’s so incredibly random. 😭
I don’t understand
@@shwanmama6528it's for the male gaze, not uplifting and empowering women
Lesbians?
My sense of Katy Perry is that she has no sense of self. She started her career as a Christian musician then she pivoted to a kind of alternative singer/songwriter - this was the genre she realllllllllly wanted to make it in but it just wasn't hitting. Then she was encouraged by her label to move into pop and went full camp pop for Teenage Dream. Her most successful persona was 100% created by her label and acted out and executed by her. The reason she can't succesfully chameleon her way through her career - like Madonna - is because there was never a solid foundation of self determinism to begin with. It doesnt feel like she is evolving and legit growing. Its more like shes trying on trends and discarding them in the desperate pursuit of relevance. Her 2010s image created her relevance and created the coolness of that decade but she didnt conceive that image - it was a persona constructed by her label. So she cant create new magic in a new era because the magic was never hers.
This. I always got a disengenuine industry puppet vibe from her, and it was only confirmed when she started to skin walk as Miley Cyrus.
Witness was a good rebrand. The actual music was there. The problem is it existed in a world where Trump was just elected. She was out here visibility supporting Hillary and she got off to the wrong foot because of that.
The timing was atrocious, not to mention it fused camp with serious topics in a way that wasn't understandable by the general public, like bon appetit being about how women being "consumed" after being created (cooked). The whole video and song is like a ironic take about the toxic nature of women having to be super desirable simply just for men, not for themselves or their own empowerment. Go listen to it again with that perspective. It's incredibly vapid and self-desrting (yes that's a play on words). It's like a bimbo song.
The memes, the trendiness, the single choices, the leaning into leftism from a visual perspective, it was of the moment but on the wrong side. The single choices as well as the music videos could have gone a long way in saving this era. I'm not a Katy Perry fan, but this is my favorite album of hers. She has plenty of serious songs without corniness but all the corny songs got chosen as singles! Chained to the rhythm was good but it should have been followed with the title track, which has no cartoon elements and is a pure serious song.
🎯
That’s exactly it. I’ve never seen her as genuine and that’s really showing now
You worded that well. I think the same as you. She was given an image which sold but the image doesn't work anymore.
She just radiates an underlying sadness every time she smiles, now. Hope she's okay.
Ozempic face
That can happen when you get too much Botox. Happened to the Kardashians too.
O O O Ozempic🤭💁🏼♀️
I don't think it's sadness you're sensing. I think it's a false identity.
Somebody pointed out that Katy Perry may not have a sense of who she is. Try as she may to appear deep, I’m starting to think she truly is shallow at her core.
I'm not saying this to be mean, I just don't understand why she came back... She doesn't feel confident at all. Her smile used to be so natural but now she seems like a doll smiling for no reason.. and she is not even enjoying it. I think it's sad because she is such a great singer. I think that is one quality we all remember about her and she could exploit that rather than to pursue the same old concept, which btw.. It feels so outdated.
Well I don’t think her coming back is the problem at all. I think the comeback was just poorly executed.
Honestly, if she'd done an album of kid's music dedicated to her daughter, it would have been so much better received.
@@fairpoet yes an album about her experiences of motherhood and how the change has impacted her mind 'from party girl- to mother'.
@@fairpoetl agree it will be much better 😌
@@bandanarathoreThat is great idea l hope so ☺️
She now reminds me of that mom from “Mean Girls”. Who wanted to be young & cool again so bad😬
This
That is the exact vibe
perfectly said
"Do you need anything? Water? A condom? Ohhh god love ya"
This but in some ways, worse.
I'm soo glad you said it. I've never found her version of feminism to be relatable. It ALWAYS felt like it was for men, but "for women" in name only, akin to girls who kiss and scissor for guys' attention, and NOT for equality and women's empowerment.
Like Cardi and Megan
@@yyoveltube sadly, i have to agree there, too. 👍
she did get famous with a song about kissing a girl but even back then it felt very... doing it to get attention from men.
🎯
@@robinbunn "I hope my boyfriend don't mind it" 😏
I feel like Katy never had strong stans to begin with, so her fall was easy. Yeah, her music was fun, but I don't have a single friend that was dying to get to a show or talked her up. Everyone just surface level liked her.
Yeah, its like the opposite of swifties. The woman has a writing talent and it makes fans feel like she's their sister to the point it is SO annoying like she is a goddess or something.
Yeah, I could see that. Her music was always fun party/feel good songs, but they never had any depth that made people connect to the music in a meaningful way. I think her and Jojo Siwa have the same problem - they are both trying to transition to a brand that they can’t actually authenticate. Jojo Siwa is not a “bad girl” at heart and Katy Perry is not a satire artist at heart.
I think most of her fans were children in the 2010s and now they’re both confused as to why she’s no longer satisfying their musical needs.
@@eliza6971 i used to be a katy perry fan as a young kid in the 2010s lol
Katy was a never selling albums. She was a singles queen. Britney and Taylor show that album sales are way more important. Selling a few songs but not selling albums show that she never was a pop icon to begin with
More Cringe than Jojo? I feel like "as cringe as Jojo" is more fair.
Nvm, she was right.
I've only just started the video-- but I think it bears notice that Jojo still has time to up the cringe game.
That what I thought until I watch the video lmao
She is indeed more cringe than Jojo
At least Jojo has the excuse of being young. Katy is almost 40 😭
Jojo is a young adult who was never given the chance to find herself at a normal pace and is doing that now, as many child stars do. Kate is 40 or close to it.
she wakes up everyday and spits facts
Yup
She looks like my next toxic ex ❤
@@m420-nd1if ?
The right way to live 🙂↕️🙂↕️
@@m420-nd1ifHUH
People who are super famous when they're young and impressionable tend to get traumatized by it. They become so enmeshed with that image, that role, that it takes a lot of inner work later, to find their true identity and be free form the desperate need for validation. For women, this need usually leads them to objectify themselves. That's where the trend of hypersexualization among female singers comes from, and it's unfortunately getting stronger and stronger in our culture. It's sad to see many very talented women loose their authenticity, out of insecurity. Besides, they're role models, and they're teaching young girls that their value is mostly reliant on their looks.
hot people with no talent don't typically blow up, but okay. it really boils down to who can use their talent to put on an entertaining show and to be charismatic. looks play part of it, but it definitely isn't most of it.
It feels like her cringe factor is similar but distinct compared to Jojo. Katy Perry is a mom who shops in the junior's section at Khols, and Jojo dyed all her kid clothes
the cringe thing is you clearly not understanding what her music video is about. it's VERY telling to me when people will praise Sabrina Carpenter for being provocative, but will demonize Katy for playing into the male gaze. yall just don't like old people and see them self-sexualizing themselves as "desperate", whereas when Sabrina does it it's "OMG GO GET IT GIRLIE!!!!" you are ageist.
@@hoordeyahSabrina is doing it with a sense of humor without taking herself seriously. Katy Perry pretends to be doing something for feminism but works with an "alleged" 🍇pist.
If Katy Perry had done these visuals for a fun and light-hearted pop song there would be no problem. What she's doing is just hypocritical
No surprise she's becoming less confident years after years with everyone saying her problem is she's to old. Omg she's a 39 yo women, not a f*kng dinosaur!
funny she JUST turned 40, like today, but your point still stands very well
What is old for faminists? Dinosaur yeah!
The harsh reality is that she IS now old for the Pop music industry whose main consumers are kids, teenagers and young adults! She is a 40 year old trying to be relevant to Gen Z and Gen Alpha (who are technically old enough to be her kids). If I were her, I'd just retire, focus on quality time with my family. It's not like she needs the money given her and her husband are both multi-millionaires.
@@taridean I see her as a mirror on how we treat women older than 35, like they can't work or do anything good. She can take care of her family and have a career. No women's life is finished at 40. (still, I don't agree with the message of her music and with whom she works).
@@Sarhhhhhhh trouble is too many times we're told to ignore reality as it is. Being over 35, she is not relatable to the audience she's trying to appeal to and seems to be forcing things. As you age, you need to accept that you can't be the same thing forever. Therefore change to adapt to reality. In her case she is lucky than most people in having family and financial security that she doesn't need a "career" anymore. The whole point of working is so you can have the resources to allow you time with your loved ones. She has them, so might as well change your purpose in life like being present for her children as they grow up. Its equally important as having a career.
NOT THE PICTURE OF ORLANDO BLOOM WHEN TALKING ABOUT DR LUKE 💀💀
Just wanna point out that the claim at 4:13 is untrue and was just a rumour started by an Australian journalist. She performed several of her new songs at the AFL show and that was always the intention, promo for her album and promo for the AFL.
the right person posting on the right moment.Everyone here please be safe and happy
I am loving this seriesss
love the deeper delve into marketing !!!!!
At this point I can only love Katy Perry for who she used to be 10-15 years ago but not because she's "old now", it's just in the sense that I sometimes wish I could listen to California Girls for the first time again.
That was such an experience. It feels like cotton candy and bubblegum. And I say that with the utmost respect. It’s amazing.
She needs to create music for adults not teenagers
can you say ageist??? you are ageist lol. creativity shouldn't have a timeframe ffs. yall literally just hate old women just as much as any other incel and it's sad. also, was she EVER teen pop coded???
She needs to define Who she is. The only way to do it is for her to take a break and look within herself. Then rebrand, and work with worthwhile people that mesh with her deep values. A deep ballad should be her first release.
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments! Episodes also avalailable on spotify and apple apple.co/zoeunlimited
open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
Hey Zoe I love your stuff! Well researched and it is clear you are a pro. Just wanted to say, when you say “ because many of whom do not ..” etc. in your series intro bit, that is not a correct use of “whom”. Doing this out of respect and because I want you to be flawless ❤
TEENAGE DREAM got me through so many dark times because it came out when I was a teenager. It's really hard in hindsight knowing what has transpired over the past 10 years when it's literally an album that I have memorized. The lyrics are catchy and fun. They employ a lot of hope. But some of her songs are really complicated too. "It Takes Two," "Pendulum," and "Never Really Over" come to mine. She said she wanted to do a dance album and acoustic album, and I wish her marketing team would have pushed for the acoustic. It's not that she can't come up with great music. We just need Katy Perry to grow up with us. I have loved her for years. She can easily tap into her sophistication, elegance, and motherly wisdom. She's been on American Idol and done a residency so she's not ignorant in terms of what new music is out there. I think everyone deserves another chance.
Even her "Thinking of You" song/MV had a depth to it that her current music seems to miss the mark. I'm all for artists making a comeback...but make it good. Don't ruin your good legacy.
@@Just999Me exactly
This was so well put. I totally agree. I was really shocked when woman's world came out. I didn't even listen to it, heard snippets here and there, and it was a no for me.
Edit: She's an icon. I wish she and artists in general would just tap in and ignore all the marketing drama and just create good stuff that means something to them. Because if it means something to them, if it's from a deep place, there's no way the songs/album won't find its audience even if everyone doesn't like it. Just make good art. Be intentional.
OK I guess you’re right because to be fair I love teenage dream and I totally totally cry when I hear the one that got away
😂 I mean no offense to you, but I don't think anyone would ever describe her as sophisticated, elegant, or wise... As soon as I read that I immediately thought of the clip of her screaming, "I will suck your dick!" And then she played it in this video.. 😂😂😂
“Aged like milk” is DEVASTATING 😂
And aged milk becomes cheese... perfect example!! 😂😂😂
@@thescarletgraywitch8052😂
Except Katy looks great.
@angelmartin7310 she really does.
As someone who grew up listening to Katy Perry in the 2010's and haven't tuned in for years im shocked.As a woman,No I did not feel empowered.I remember watching the mv and thinking about what her daughter would think.
‼
it was satire bruh
@@nxfelibata2403 Campy is not the same as satire
u sound like the tryhard soyboys harassing onlyfans women about what their kids "would think" of them once they found out their moms' onlyfans
Last sentence was not needed imo
i'd LOVE to see you dissect the rebranding of camila cabello who went from charting songs like Havana, senorita and oh my to being considered a copycat of sabrina carpenter and releasing songs ("i luv it" i think) that are flops
But she didn’t rebrand tho, she changed and tried a different style for this album release yet went back to herself.
She's just experimenting with her style. Hit or miss.
I'm also not seeing the Sabrina Carpenter comparison.
You're delulu.
camila just experimenting with her style, and she will probably not try hyperpop again FOR A WHILE, cuz C,XOXO was a massive flop with mediocre music that came at the HEIGHT of the charli xcx brat hype rocket, with TWO drake features (one of which is just a full drake song, no camila, on CAMILA'S ALBUM.) in a post-euphoria/not like us era where aubrey "drake" graham is the laughing stock of the music industry
Bro like for real what she was thinking??? I'm not surprised tho, used to be her fan when she was on fifth harmony but I stopped once I realized her annoying attitude of attention seeker, she didn't have the talent to be a main pop girl, she was just white and pretty@@auliamate
The last thing you said that was kind of a theme through this video::
Your brand has to come from your heart. People will follow when they see you’re genuine and align with your message.
THANK YOU!!! 💗💗💗💗💗
Yeah if you living in a vonderland 🙄
She is proud of looking good after having a baby and after basically disappearing for 4 years to take care of Daisy. Give her some time, she’ll figure out her brand, she’s creative and campy, and she knows her target audience is gay men in their 20’s-30’s
katy is that you?
When I first found out Katy was having a come back this year with Feminine Divine, I personally believed she’d be having this centered empowerment about her own perspective as a woman, a mother, a wife, etc., focusing on her experience going through all of that, and how that made her a powerful woman.
but, oh well.
I love her so muchh she explains everything super good I recently found out ur channel and I love ur videos
KEEP MAKING CONTENT ZOE
welcome and tyyyy!
I'd so rather retire at my peak, than come back and embarrass myself like that
I do think that Women's World was meant as a tongue in cheek parody like a lot of her older music videos but the joke fell on its face and the visuals were just disturbing.
this whole thing feels like something from a bojack horseman episode
fr
Love how you spilled facts without the need of trowing hate toards her. As a Fan I think we miss the Katy from the One of The boys, with really deep lyrics like Thinking of You. Where is the girl who wrote all that by herself?
I think another problem she has is just that she is happy and full in her personal life... if you stop to really dive deep in the musics from 143... is a album about loving and being loved... and the healing she has. So... well... in a World where all is going to shit its hard to be that shallow about love.
The last thing I'm going to say. Sometimes they just need to give it up. She was relevant for a good 10 years at least. She's made her money. Now go enjoy that.
I think a lot of these people just need to learn when it's over.
Adele was huge. She put out her 3-4 albums. Amazing singer. She had her residency in Las Vegas. It came to an end. And she said she's retiring that's it. She said she did what she wanted to do And now she said she wants to start to enjoy the life that she's built.
They dont know what else to do with their life. Literally. This is all they know, and know how to do. Theyre also addicted to the fame
I have just watched two videos of yours till now and tbh being a marketing student myself, I LOVE THE WAY you talk about the issues and best points of a certain celebrity or companies branding strategies. You get down to every detail of the matter and that helps a lot. I feel like the more i see your videos the more I learn how to be able to pinpoint where to pay attention to and what to focus on to be able to break down the marketing process for a person or company.
12:46 I think that’s Orlando Bloom
That’s what I was thinking
True and she showed him twice as Dr Luke.
It truly is!!
Either THIS is her authentic self and audiences aren’t interested OR she’s not in a place where she feels comfortable being authentic.
Shes def over after going after kesha and proudly working and defending DR luke
Every time Spotify reccomends Katy Perry to me I play a Kesha song in retaliation
18:50 correct me if I'm wrong, but "Hit Me Hard and Soft"s producers are Billie and her brother. I doubt that they want to have anything to do with Katy xD
yeah, we wouldn't want Katy's 40 year old ass having anything to do with Billie, because old people are stupid! being ageist is great!
If I was Katy and I saw this, I'd ask if I could hire you straight away
I think "disco queen" would work for Katy Perry. It would give, "social limitations wont stop me from having fun and partying in my own more grown up way." While just touching on feminism in a way that's not forcing. That's my opinion. It's also a clever way to leverage her age while not straying too far from camp. Also Zoe how do I get me a marketing gig. I would totally crush it !
maybe unpopular opinion but people dont need brands. destroys humanity.
Well, Madonna, when 39 years old, released Ray of Light-and it became the best selling studio album of her career
I don't really know why I like Zoe videos so much when I totally loathe the concept she always talks about shaping my behaviors and personality around what some random I don't even know might think of me, like that opinion from a stranger was so important and whatever I think of myself doesn't matter. I will NEVER do that and hate the idea. But as someone who was there for KP and saw her live in all her dates in my country for the teenage dream and prism tours and then lost interest completely, Zoe absolutely spat facts with this video, as she usually does in this series
The way you posted this the day before her birthday... Happy Birthday, Katy.
i remember when wide awake and dark horse came out i was so enthralled by them - like i was in love even at 12 when they came out and thought for sure that they would be the stepping stone into darker themes and more of that style of singing whic was my favorite, like the lyrics to wide awake specifically were so empowering to me ... at 23 years old? Instead of woman's world's shit attempt at feminism I would have preffered a reprise of part of me or even a pt 2 of it or LITERALLY ANYTHING that didnt spit in the faces of all women
19:10 the best advice you can give to someone when rebranding. Thank you so much. I love your videos.🌹❤️ I’m so glad I found your channel this summer.
"Cry about it later" is forever in my heart, but yeh, RIP Katy Perry
Russel Brand really saw her and that’s why he jumped ship as quickly as possible! 🤣.
soooo.. i asked chatgpt to generate a song abt femenism to see if it could be worse than katy perry's lmaooo--- here it is:
"Rise Again"
[Verse 1]
I was told to sit down, quiet my voice,
Like I didn't have strength, like I didn't have a choice.
But this heart inside me, it's ready to break,
Through walls that they built, through every mistake.
[Pre-Chorus]
I’ve been a spark in the dark, waiting to ignite,
Ready to shatter, ready to fight.
There’s power in numbers, there’s strength in my skin,
This is the moment, let the anthem begin.
[Chorus]
We rise again, yeah, we break the chain,
Stronger than ever, we’re shaking the pain.
Together we stand, hands in the sky,
No holding us down, we rise, we rise.
Oh-oh, oh-oh, we rise again,
Oh-oh, oh-oh, till the very end.
[Verse 2]
They said be small, keep it nice and neat,
But I’m claiming my ground, I’m planting my feet.
Look around, see us here, see us tall,
We’re not backing down, we’re answering the call.
[Pre-Chorus]
Every word, every scar, a badge that I wear,
A voice in the silence, we're everywhere.
This is our time, yeah, our stories collide,
Breaking the chains, side by side.
[Chorus]
We rise again, yeah, we break the chain,
Stronger than ever, we’re shaking the pain.
Together we stand, hands in the sky,
No holding us down, we rise, we rise.
Oh-oh, oh-oh, we rise again,
Oh-oh, oh-oh, till the very end.
[Bridge]
(Soft and building)
Feel the fire, it’s burning bright,
A force that no one can deny.
We’re a thunderstorm, we’re a hurricane,
Carving a path, remember our names.
[Chorus]
We rise again, yeah, we break the chain,
Stronger than ever, we’re shaking the pain.
Together we stand, hands in the sky,
No holding us down, we rise, we rise.
Oh-oh, oh-oh, we rise again,
Oh-oh, oh-oh, till the very end.
[Outro]
Oh-oh, oh-oh, no breaking now,
Oh-oh, oh-oh, we’ll show you how.
Together we’re strong, together we win,
This is our anthem, we rise again.
AI did as good, or even better, than that team of 6 professional songwriters.
Wow it’s not bad at all, I quite like it
Maybe she used Copilot
That corny sh is how most feminists sound anyway
As an Australian I’d like to say we were just as surprised as you when she was performing at the AFL… that gig is for like the winner of Australian idol at best 😂
My chronically online living under a rock hybrid ass learning more about drama with Zoe 😬😬😬😬
whats that girl
but with Zoe at least its kind of educational! its not just mindless drama yapping. at least to me I benefit from zoes marketing perspective 😼
@@cherie..cherry fr fr
1:47 made me chuckle. I think if she did more goofy stuff like that it would be more endearing and less cringe 😂
finally someone talks about this....
i love zoe’s channel! but Katy Perry’s recent controversies have definitely been discussed at length by several people online :) everyone brings their own perspective ofc
Video actually starts at @5:57.
No it doesn't
Wish I would have seen this comment earlier
Is a 20 minutes video. Is your brain that rotted?
We all saw how mean and jealous she was to other talented singers while judging, so people just dont like her anymore
Katy, if you write a album about just life after having a baby and parenting with your heart, I think people will like it and accept your new "mother" era
I would love to hear about Billie Eillish from a marketing perspective. I love ur vids and have been watching for abt a year now. Keep up the great work!
I just watched the woman’s world video like three days ago and called it unequivocally the most desperate, try-hard thing I’d ever seen. Now this. Thank you, Zoe. I feel heard and affirmed. 😂
Patiently waiting for Taylor Swift episode:) But Selena Gomez or Ryan Reynolds would be great too. This series is amazing 🎉
Those brands haven't flopped and I'm not their fan but those brands are still marketable
Taylor is way to far from being a flop
@@dafnevia3463 she bombed Kamala campaing with other celebrities...like Beyonce😂
@@cristalblackstar8177she supports kamala ?? 😭😭🤣
The audacity for katy perry to make a song abt 'feminism' then be working with a man who assaulted kesha, was never a vocal activist for women especially for women of colour (e.g. silent on Palestine, Congo, Sudan, etc) is crazy dawg
real, a song about woman with a ''rapist''
She's a singer, not a geo-political commentator. DAWG.
isn't the point of feminism to show that women can be flawed too???????? why do people bring this up as if it means anything???? yall are ACTUALLY psychotic it's insane lmao.
Can you also create video about how to create our own personal brand. It looks like you know a lot about it.Pleaseee
You never spill the beans on your own success
I’d love to see you do a deep dive on Amy Lee. Even though she’s been out of the spotlight for years, Evanescence continues to get new fans, enough that their debut album just went Diamond. How does an artist who doesn’t care about topping charts remain an icon?
by staying quiet i think lol, everything katy says or does seems to make things worse
Amy is almost an anti-Katy. She’s always been true to herself and I think she’s okay with never getting the same success Fallen had; she just makes what she wants to make.
Everything that comes from her is from her heart.
I think it's because she, and the whole band, have always been very unique and consistent in their quality. And they still evolved from album to album. And not being in the spotlight worked also because the main audiences of Evanescence aren't enthralled with visuals but with music - and Evanescence delivers every time
what do you mean their "debut" album? isnt a debut album the first ever album? When you "debut" something it means its being like shown out in public for the first time right? im 40 yrs old and was in gifted programs in school so if I have this so wrong im gonna be really embarassed
@@bearsbeetsbattlestargalactica8Yes! Fallen was Evanescence’s first album 20 years ago, and it’s their most popular.
Early gang 🎉
let's goooo
LETS NOT FORGET KATY PERRY'S CANDY STYLE EVERYTHING IN THE SIMS 3 TOO
Zoe I would love to see u do one about Jennie from Blackpink. its soo cool how she went from kpops most hated idol to making Jennieism a thing
The statement in the beginning "if desperation was a person, her name is Katy Perry" is EVERYTHING!
I’m 60 and always liked her music a lot. I thought her look was cute for her too. I don’t expect music to always be deep. Just good.
She is older. And still way hotter than most 20 somethings. She just needs a better brand
I still listen to dark horse and e.t. sometimes. i kissed a girl was my closeted anthem, loved the glee episode 😔
Her Superbowl show is still remembered as one of the best ever.
She had a really good song with Alesso that came out in like 2015. I remember when this was also when she revealed her black hair was back. It made me excited that she'd start explore dance and electronic sounds and possibly break into a housey dance record that I'd heard her dip her toes into before. Even the logo of her new era had me excited that it would be house or dance music inspired. But what got released fell so flat that there's a depression in my soul.
If it's what I'm thinking it is I think it came out in 2020 or 2021, not 2015
When it comes to artists who have been in the industry for so long i think its important for them to grow along with their audience. Back in the 2010s her audience were teenagers, she should've stuck with them & released songs which they could've related to rather than sticking to making teenagers/ party focused music. Fans love it when they see their favourite artists grow along with them. That's what makes them stick for long.
Zoe wakes up and speaks the sright truth, ily zoe
okay but “never really over” was a certified bop tho
I love this series! Please keep going
Age can't be an argument when we have Madonna, she was able to be a thousand of women in one and it always worked
it really cant, age is not important anymore for female pop stars and it’s time everyone payed attention to this. beyonce is older than katy but no body is age shaming her bc it’s not a real argument. they just don’t vibe with katy perry and thats ok
Agreed, Kylie Minogue is still making bops.
Madonna, lately, no...and I always found her music latently sociopathic. She was cruel to her own body's limits to achieve success and it shows in her face. Kylie Minogue is the person I think of as someone who is super feminine, also Madonna's age, but fabulous and charming and talented still.
I used to love Katy Perry! Her music was so good. I’m not sure where she fell off. Last I heard she was forcing senior citizens out of their homes, I haven’t cared to look her way in a while.
The nuns died of stress from Katy Perry trying to buy their home
It was after that weeks-long live stream on RUclips she did when she was rolling out Witness. The promo backfired hard. She revealed how really out of touch she was with herself and others in an album cycle she branded as 'purposeful pop'. She instigated drama against Taylor, she sloppily and lazily performed with Migos on SNL, she asked a respected physicist in the science community if math correlated to science. Her optics were in the chutes.
I genuinely hope katy watches this.....😭😭😭
Someone send this video to Katy’s team asap
She reminds me of myself when I was at my lowest. I was trying so hard to be accepted by trying to be ironic and benefiting from the male gaze while making terrible choices that really hurt the people close to me. I was so insecure and instead of embracing myself I tried feeding my ego and lying to myself about my motivations and stuff. Katy comes across in the same way, by her appearance and style and the things she says and the way she's saying them. It just seems deranged. I wonder if she'll heal from it.
I LOVE your hair-!it is always perfectly parted & beautiful!!💚
Marketing bestie, thank you so much for this! My comment suggestion came true, best day of my life.
Let her live.
I love your videos on marketing they inspire me to look at celebrities with a marketing perspective and really help build my opinoin
WAKE UP! ZOE POSTED A NEW VIDEO!!!!
In this video Zoe looks like a teacher in a lecture while explaining the student her mistake 12:25 😅
Oooooh do Kesha! Especially with how she successfully got her new single Joyride to trend for a bit on TikTok
I think she's a good contrast to Katy
This is my favorite series on RUclips of all time!! Thank you forever Zoe! ❤❤❤❤
I'm early for once! I've literally been obsessed with these videos since i discovered you. As someone who wants to major in marketing/managing close to it, your videos really inspire me.
19:23 The British flag in the tweet promoting Australian football 😭
(When I tried to look up if there was another football game in England it only came up with soccer, so feel free to politely correct me if I'm misguided)
I was WAITING for this video.
She’s making amazing albums and songs. She’s just failing only because her lebel isn’t giving her enough playlisting support on Spotify.
The ‘Australian football thing’ is like the Super Bowl in Australia. It’s a big deal in Australia.
Another vid to watch with my dinner ❤❤
enjoyyyy ✨
Just realized that am watching this on katy's birthday
I felt like this her first album.. glad y'all are seeing it now 😅
I've never been a fan, either.
Fall in line from Demi lovato and Christina Aguilera was the right way to do purposeful pop but I never heard anyone talking about how amazing that song was
Accelerate being Xtina's lead single pretty much tanked the goodwill for the album. It was like she was trying to pull a Bangerz-era Miley Cyrus stint and people saw it as cringe. Fall In Line didn't really have a chance.
@@aaliyahfoster2705 see I don’t think I’ve ever heard the song accelerate lol 😂
@@glowyaf AjayII's reaction when that song came out lives in my mind rent-free. 😭
@@aaliyahfoster2705 I just listened to it and I understand now 😂🤣