Behind the Brand: Melanie Duncan and Truvani’s Journey to Category Dominance | RISE EP. 37

Join host Gary Lipovetsky, the renowned serial entrepreneur, business partner, and husband to social media celebrity Valeria Lipovetsky, in this captivating podcast "RISE, Life Stories of Accomplished Individuals". Gary not only delves deep into the lives of notable figures to extract their fascinating origin stories and the hurdles they faced, but he also meticulously draws out the specific knowledge and expertise they hold in their respective fields. Through in-depth interviews, Gary unravels the secrets to their achievements and highlights the value of their unique experiences and insights. Tune in to gain invaluable wisdom from these remarkable individuals and be inspired to reach new heights of success.
Welcome to our latest episode of RISE where we dive deep into the world of entrepreneurship with the remarkable Melanie Duncan! Join us as we embark on an insightful journey with Melanie Duncan, a seasoned entrepreneur, business strategist, and advocate for women in business, as she shares her invaluable wisdom and experiences. Get to know Melanie Duncan and her inspiring entrepreneurial journey, including the rise of Truvani and its journey into the retail market. Discover Melanie's vision for the future of Truvani and its impact on the health and wellness industry. Gain insights into effective brand marketing strategies from Melanie's expertise and the delicate balance of being a mother and a successful entrepreneur, as well as the dynamics of working with a spouse in the business realm and the secrets to success. Explore the strategies and considerations behind expanding a business into mainstream retail markets. Tune in to gain valuable insights, practical tips, and inspiration from Melanie Duncan's wealth of entrepreneurial knowledge!
Timestamps:
00:00 Introduction and Background
08:51 The Rise of Truvai, and transition into Retail
11:53 The Future of Truvani
37:10 Understanding Brand Marketing
40:05 Advocacy for Women in Business
40:13 Challenges of Female Founders
41:06 Balancing Motherhood and Career
51:23 Working with a Spouse in Business
01:04:29 Expanding Business into Mainstream Retail
Gary Lipovetsky: / garylipovetsky
Melanie Duncan: / melanieduncan77

[@BlueBizAfrica]

So good to see Melanie here. She's such an inspiration and a big part of my journey. I was in one of her programs, "Business Class" back then and I remember exactly when she had to go have her daughter. Her story about working until last minute to go have her son reminds me of my 2 first kids also. I worked until "last minute" as a nurse in the hospital simply because I wanted to have more leave time in the front end after having the babies than using the time up on the back end.
Please tell her she's the best! I still go to her website for insights u=even up till today. I'm having to see all she has achieved.

[@ernestogaita]

Great episode!

[@neonlights777]

I have lost all respect for Gary when I saw him in the comments of an Instagram post saying women shouldn’t pay anything in a relationship.
Stop teaching young boys that their value is their wallets. You’re old and from a generation where men and women weren’t equals and your values aren’t fair for average middle class boys and men today.