My #1 Rule for Building 7-Figure Print on Demand Brands
HTML-код
- Опубликовано: 1 окт 2024
- My #1 Rule for Building 7-Figure Print on Demand Brands. You should never skip this one out.
Make 100 designs FAST: mysticpod.com
Want to START your POD business? Go here: www.skool.com/...
Want to SCALE your POD business? Go here: www.skool.com/...
Hi, I'm Chris Heckman. Over the past decade, I’ve built 8 brands to 7-figures, generating over $25M in sales, and exited from 6 of them. Now, I run a 7-figure POD Shopify brand to show that POD is alive and thriving with the right tools. Unlike others who sell pricey courses, I’m offering my complete course for free, so you can judge my credibility based on my results.
My brands:
- Historeetees.com (SOLD)
- Yogaste.co (SOLD)
Proof: Google "OpenStore acquires HistoreeTees"
My experience…
- 22: Graduated from Penn State, joined Amazon.
- 23: Quit Amazon to start a Facebook ad agency for e-commerce.
- 24: Joined a house with 12 entrepreneurs.
- 25: Ran four 7-figure Shopify brands.
- 27: Reached $20M in e-commerce sales; exited all brands (e.g., Yogaste.co).
- 28: Launched 2 more 7-figure POD Shopify stores (historeetees.com).
- 29: Sold 1 POD store, started a RUclips channel to share free POD success tips.
- 30: Created a 21-hour course, now growing We Scale and Mystic POD to simplify POD for beginners.
Today: Our POD Shopify store does +10K profit/month and we are going to scale this to 40K profit/month, showing all the steps along the way.
To those just starting their journey, burn the boats. Business is never easy, but the wins outweigh the lessons that are learned along the way. Take the leap because you’re never guaranteed tomorrow.
Let’s scale,
Chris
#ecommerce #shopify #printondemand #ecommercesuccess #printondemandsuccess #shopifystore #onlinestore #etsy #amazon #challenge #printondemandtips #ecommercejourney
I'm at ~70 designs now, and they are getting so much better, I definitely can see why this is such an important rule.
Volume and repetition is key!!!! I love how he say “throwing stuff against the wall” that’s my approach now! ☺️
Another point worth making is that people's tastes vary widely. Those designs you think may sell the most often do not, and those you were ready to scrap turn out to be hits. The market will tell you what is good or bad. Give them one hundred to choose from; there is strength in numbers.
I had 350, absolute rubish results, tested FB and what, it did nothing
when you lunch a bunch of designs , how you select which ones to promote via ads?
you will promote entire collection, FB will test them all
As a lettering artist, I'm lucky to get one out per week or month depending on the quote. So other designs I need to source.
Thank you for these insights`,and thank you for your generosity with your course which I shall certainly take full advantage of.
132... And straight back to 1.
Yes Lord! You helped me tremendously!! Thank you for your transparency!
Hi, is there a problem with skool? I can not get past uploading a profile pic and adding bio. I have been stuck there for several weeks unable to access the community.
Thank you for this great information. Luckily, I'm creative and love to design
I have a question. So you’ve made 100 designs and found 1 or 2 winners. Then you make 300 more designs based on those winners. How do you organize your collections? The original 100 designs are all over the place (obviously to find out what direction the store should go) so do you remove them or place them in a random collection.
Just throw them all in a big collection in the beginning, worry about organizing after $5k profit /month
@@ChrisHeckman okay! Thanks ☺️
Do you have an example of your trello board design pipeline?
When building a brand or a company, a quality is one of the biggest pieces of it. People stop buying your stuff when it's the same shit that you can buy from store with $5, but you sell it $30.
If you fix cars for a living and everytime something goes wrong, your company goes down.
Question: Do you ever cull the herd? Suppose you have 1000 designs. Let's say it took you a year to get to that point. Do you ever eliminate the non-sellers from the first batch or do you hope against hope that someday somebody may buy one of those early designs?
Good question and yes occasionally but just when I feel like it’s getting to be too much to work with. Not a specific number cutoff or anything
@@ChrisHeckman Also probably depends on the platform. If they're charging you to have the listing up and it's not selling in a very long time - Probably makes sense to kill it. But if you're running a Shopify site, it doesn't cost you anything to keep it up.
@@JaredFL very good point - yes, this rule is specifically meant for Shopify POD sellers.
I would think that this is true as I use that strategy in my etsy shop and do quite well. I’m currently moving over hundreds of etsy designs to a new Shopify store, excluding only items that really don’t sell at all for a year on etsy or don’t fit in my niche. But how is 100s of designs helping you if you are only advertising a handful? I’d think you are not advertising them all. Is the benefit that when a lead gets to your shop they are buying more? Is it for your organic reach since you have more listings up in google? Thx
@@JaredFL Yes but FB costs you since you have to test ads for much longer to test 1000 designs than 100, that's where you burn the money
Can't wait!
but you have to 🥳
Where do you hire your designers from and what is their hourly rate?
can you tell us the best niches .Is a legging store worth ?
Thanks for sharing
Great video, love you channel. I have had an Etsy shop for 14 months, 2,197 sales/ star seller. 500+ listings, all POD (Printify). I signed up w/ Shopify yesterday. Want to migrate majority of listings there. Any tips on Shopify? I feel lost and overwhelmed. Thanks!
@@pubgiant24 the free 21 hour course has everything you need
Was hoping you would’ve also touched on the value of not just the number of designs, but the number of products that the design is applied to. Sometimes the design becomes recontextualize when it’s put on a different product thus also potentially attracting a sale.
T-Shirts always make up 80-90% of our sales regardless of other product types
I know the high design volume strategy is the nature of the game in marketplaces like Etsy, but even in a niche branded Shopify store? You can only make so many designs for one niche unless you have a general store. I heard having one niche one brand for a given shopify store is way more successful than having a general store. So what’s the strategy then? Is it the same as Marketplaces? Just high volume of designs in many niches? Or high volume in one niche one brand? Which one is it?
Yes and you can make 1,000’s of designs for a niche store
How many designs do you keep on the site though? Or do you retire an underperforming design each time you upload a new one?
We currently have over 700 designs
✔️
Always appreciate your stuff, Chris. Off topic question, what position did/do you play? I've always been a LW
Goalie!
@@ChrisHeckman That tracks - given your content saves people from making bad POD decisions!
Well. I have stores with 1000s+ designs and no sales.... so.... It is not as simple
Let's see the store
What is your niche? If it's something everyone else is doing, that may be the issue
Show us the store we’ll help get it looking better, something is wrong for sure
Hey chris , very good video ! I was wondering if I can help you with more Quality Editing in your videos and make Highly Engaging Thumbnails which will help your videos to get more views and engagement . Please let me know what do you think ?