One problem with Traditional media outlets is their monetization strategy. Their content is often locked behind paywalls and other barriers to entry, so even if you thought they had something useful to say, actually accessing that is restricted in ways that require more effort and cost on behalf of the consumer, and that's just more effort than most people are going to put it into looking for news information. Any news organization that wants a broad audience has to go where the people are, not wall off information within a secret garden.
One problem with Traditional media outlets is their monetization strategy. Their content is often locked behind paywalls and other barriers to entry, so even if you thought they had something useful to say, actually accessing that is restricted in ways that require more effort and cost on behalf of the consumer, and that's just more effort than most people are going to put it into looking for news information. Any news organization that wants a broad audience has to go where the people are, not wall off information within a secret garden.