Marketing Matters: A Conversation with Elizabell Rivera Marquez, CMO of Dreyer’s Grand Ice Cream

Marketing Matters: A Conversation with Elizabell Rivera Marquez, CMO of Dreyer’s Grand Ice Cream
In this episode, we explore the proactive steps Dreyer’s Grand Ice Cream is taking to uplift underrepresented communities. They've committed $1.5 million to nonprofits and are setting the bar high when it comes to diversity in all aspects of their marketing.
Key Points:
Financial commitment to nonprofits
Partnerships with Allies in the Arts, La Cocina, and She Is the Music
Focus on diverse talent both behind and in front of the camera
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