Opening the doors like this is fantastic. This has given me an amazing appreciation of the level of engineering involved, Love this style of Video, Nobody does this better
What engineering. They are assembling watch parts that came straight from China. Who do you think makes the cases, hands, dials, and probably most of the movement . Don’t be fooled.
@QUARTERS-EYE so in your eye, there is no engineering in the robotics, assembly line, and at any level established, along with there's no engineering in China, hmmm ok
@@quarters-eye8922 even if the watch parts came from China that has nothing to do with the insane engineering and robotics required to make the factory tick. Maybe someday you’ll be able to afford one 🤞
In the late 1800s, some Swiss watchmakers went to visit the watch factories in the US, where mass production with standardized parts was happening. They apparently were blown away by what they saw and couldn’t decide whether it was “real” watchmaking or not. I think an 1890 Waltham factory manager would look at Tudor’s operation and say, “Yep, good job!” 😊
It's futuristic looking in 2024. The robots driving around autonomously delivering trays, the way the watch pops up through a slot in your desk, it's honestly incredible. Their assembly process is insane
Very clever marketing tactics from Tudor. By opening up the doors to influencers like Adrian, their desirability, sales and thus market shares will go up.
ADRIAN! This was such an amazing, informative video. Really lifts the screen between the enthusiasts and the watchmaking process! You captured this and put it together so beautifully! 😱💕 I’ve got a small group of people saying “you have to stop saying Tudor has in-house movements! They’re made by Kenissi 😡😡” 🤣 and it’s always like… I mean, yes… but no! Yes it’s made by Kenissi but Kenissi is owned by Tudor! 🤣 Insane how automated it all is! I think I knew in my head it was, but sooo interesting to practically see it. Fantastic content Adrian!
@@BarkandJack WE MISSED YOUUUU! But it ain't no THANG A! you've been sooo busy! And the good news is....... These things happen all the time ;) We will hopefully be able to find a time that works!
@@BarkandJack clearlly you enjoy what you do... Your passion shines through we all love a bit of wrist candy ..your show is clear factual no gimmicks and chilled ..just great viewing
Thanks for watching mate. And although a Tudor’s watchmaking process it’s really a romantic one. It awesome to see such epic use of tech. And their drive to make great watches that are affordable. I like that.
@@BarkandJackI have had the divisive Tudor Royal 41 for a number of months. The idea of those cute, little robots shuttling parts of my watch around is brilliant to me. 😂
Tudor is a great brand, this video just solidifies it further for me. Value is just off the charts. Quick story about sub-supplier network. That concept of Tudor owned companies sub-supplying components is common in industry. I thought my story might be interesting as a perspective on this. I own a painting shop that works on Aerospace and military jobs (not watch industry at all). I had an offer once to get bought out partially and we'd be part of a network of suppliers that would deliver finished goods to big companies like Raytheon, Northrup etc. I ultimately chose to turn it down. My main reason was specific to the company that was spearheading the whole thing. I was doing work for them already and they couldn't pay their bills, always lied about payments etc. When I asked them where all this money is coming from to buy into several companies at the same time, they couldn't answer or dodged the question. Sketch of course. However, I probably would have turned it down if the money was there. My company was just a few years old, and although some guaranteed contracts would have been great, I banked on myself knowing the potential growth was much higher not being capped by demand of just a few customers. I had a steady base of customers already so made sense to me. Turned out to be right. That company who made me the offer is 250 days behind on payments to all their suppliers, including me, and still pulling that lying crap. My business is steadily growing 10-15% per year. Guess I made the right call.
"Tudor" has become my favorite watch as of a few weeks ago. The look, performance and craftsmanship is absolutely BEAUTIFUL. It SERIOUSLY is a fabulous brand..
I enjoyed that video a lot, factory tours of anything being made have always fascinated me. With Tudor realizing some efficiencies with the new factory, do you believe there is some possibility of them branching out with some more creative designs in the future?
The best compliment I can give you Adrian for your videos, is you are the Des Lynam of watch journalism and presenting. Controlled, informative but with a loveable engaging at-ease style. I hope this doesn't sound too weird, it's honestly a big compliment. 😂😂
Awesome video Adrian, thank you. As a BB58 and a just-acquired BB54 owner, seeing your video made me feel even better about both of my watches. It lets me know just how serious Tudor is about quality control and producing an affordable watch that can actually be bought. Good stuff man! 🏆😎
Coming from an engineering background and working with product consistency on a daily basis, seeing this gives me far greater faith in the Tudor product long term. While some comments are about the loss of "soul" I see this is as a way for them to control the product and make sure everything they sell is what they say it is. To me, it means I can rely on a Tudor watch day after day to not miss meetings and not worry about the accuracy of my watch over the course of a month or more. My Seiko runs 45sec slow a day, and while I love the style and ruggedness, I genuinely cannot rely on it for timekeeping after a week due to that inaccuracy and have actually arrived late to things due to it. While I love the romantic idea of a watchmaker making each watch by hand, I just know the reality of that is inconsistency between watch units, or a massively higher price to allow for remediation work at the end of assembly to bring it in-line with performance specifications. Tudor makes watches that are beautiful, but not art. They're meant to function. Other brands make art that are watches, and are meant to be admired, not necessarily relied upon
Great presentation and work, Adrian! I have a feeling that Rolex probably does the exact same thing as Tudor regarding highly automated assembly, but perhaps doing more in-house fabrication of component parts. A more physically integrated supply chain, but most likely the same sort of robotic assembly process. If that’s the case, then Tudor is the far more fairly priced of the two brands.
Was just thinking the same. Assuming Rolex are doing the same thing, they are essentially mugging everyone off. No one will be upset with Tudor given the price point but it does make you question the gap between Rolex and other higher end brands.
Rolex might have assembly automation, but everything is sourced and done in-house. It's not an assembly line there where parts ship in from different factories, and they're assembled in a sequential order in-house. Rolex makes the parts for their watches and then assembles them, which means they have full control over their product lines. But in order to pump out a million watches a year.. they're not building the parts by hand. So a Rolex is still a more special watch than Tudor, even if Tudor has a leg up being METAS certified, not just COSC certified.
Pelagos 39 is amazing. I just got one. You won't regret it. Better than my other watches that's twice to 3 times the price. The titanium feels like silk on the wrist.
I kinda bought a Tudor by accident this week because I fell in love with a black bay 39 in blue. Love the quality feel and modesty of it. Only afterwards now I want to know more about the brand. Although I like the warmth of microbrands I can appreciate the skills and automation and this video made me trust the brand more. Thanx a lot for posting it.
Great video, you’ve answered so many of my curiosities in these few mins. I am a Tudor (& Rolex) fanboy, and have a few pieces. Now I feel my pride in my watches are substantiated - thank you Adrian. Johnny
I Have Just Got The TUDOR -39 After Having 3-ROLEX Watches For Over 40 -Years.....Its By Far The Best Watch For Me...Great Content Love The Video...Nice To See How They Make Them..
Hasn’t changed my mind (I already enjoy Tudor and knew they were loving to Metas cert. ) Thanks for the tour vid, great to see more details from what they’ve been slowly rolling out (footage wise) since W&W. Personally I’d go for a Pelagos over the Omega, but I will say this, I’d like to see Tudor start to limit their watch cycles down and start to add in more variety. Otherwise it starts to get a bit stale.
You talk about the way that robotic assembly helps keep cost down by automating time consuming processes - like attaching the hands. But I'll bet that Rolex uses just as much automation in their processes. In fact I'd imagine that being the same company, the Rolex assembly lines look pretty much identical to these at Tudor. A Rolex probably doesn't cost that much more to make than a comparable Tudor, granted the Rolex cases and bracelets are in house, and finishing levels are (marginally) higher. But the marketing spend for Rolex will be in a different league, and much of the higher Rolex retail price will be needed to recoup it. We know from the grey market that Rolex could charge significantly more that they do and would not lose sales, and thus we know that brand cachet does much more for profit margins than any manufacturing cost savings can create.
Finally, someone mentioned Norqain. I think this is a brand to keep an eye on for the future. And yes, I have a Tudor watch so happy to hear news about Tudors.
Very smart. I’ve already been taken in by Tudor - I’m on Tudor #2 - but this makes me that much more willing to buy more and to be confident in those purchases.
My view on Tudor is more positive due to the upcoming METAS cert, the automation of manufacture and the subsequent savings they are passing to the consumer. That being said, Omega offers me a co-axial escapement and i can justify their price due to the exclusivity of it. Basically i can add both to my collection and be content and comfortable with my decision. Thanks Adrian superb information !!!
Tbh so long as the movement is accurate to 1 or 2 seconds per day the rest doesn't really matter to me. My decision to purchase will then be based on aesthetics and bang for buck.
So much for the “soul of a mechanical movement” and the “touch of human hand”. Unlike most in the comment section, I’m actually disappointed from what I saw from Tudor! Great video as always!
I have mixed feelings about the innovation seen in this video. It’s very impressive engineering and the precision of these watches must be something extraordinary at the same time as you sated the watch looses a bit of soul, or magic and that feeling of being put together by hand, piece by piece, which is one of the best things about watches.
Totally agreed. Nomos are able to offer more truly "in house" movements with visible decoration, equal or better specs, and a far more human and endearing touch at an equally competitive price point. This wouldn't turn me off from buying Tudor if I ultimately like the design and can afford the watch, but it doesn't endear me to the brand at all
Some things are best left to robots. I get it in most applications but does it increase efficiency? Probably, does it keep cost down? Idk but I love the product.
Omega is pretty automated in production as well. But not to the extent of Tudor. I like both. Now that Tudor is metas, I might be looking into them now.
@@michaelriera6277 I have a 300M in my collection. Omega set a standard, now Tudor might surpass them eventually. Metas is a strict rigorous certification that makes a difference in my book when it comes to investing in time pieces.
@@P1_M1ND i mean metas seems all cool on paper. But when it comes to acutal time keeping, I found that both my caliber 8800’s ran +5seconds. While time keeping isn’t the only criteria of a metas test, my op36 ran +1 sec consistently
@@P1_M1ND i’m not familiar with that new system, what is it? I’m team omega 100% and want them to exceed rolex in all criterias, because as oppose to Rolex, Omegas can actually be had. But i think credit should be given when its due, and the fact that rolex keeps better time than the metas movements is unfortunately true.
Very interesting video. I've just bought my first ever Tudor watch, having collected affordable watches for some time, and I'm absolutely blown away by its quality and beauty. Tudor really is a brand that has captured my eye recently. They make the style of watches that suit me, and I now feel connected to that brand. Seeing how everything is pulled together and with the thought from Tudor of how to improve production speed at a more affordable price and passing that on to the customer, just goes to show that Tudor is a well oiled machine that is only going to become bigger and better within the next few years.
I've got 3-4 watches that cost me less than £200 (vintage manual wind mostly), a £400 Tissot GMT and my Tudor Black Bay, the Tudor is the one I literally cannot stop looking at even after ten months of ownership, it just looks so perfect.
Greetings from St George Utah, I called Brilliant, kudos to Tudor for taking a few steps forward with technology and making sure you get proper watch ⌚️ and low cost for the consumer, Thanks again, Adrian, for taking time to film this impressive building, until next time ✌️..
My Tudor will be 4 years old in December. I bought the Pelagos LHD instead of the North Flag, which I still love, but didn't buy at the time because of the sharp edges on the top. My Pelagos still goes -2 seconds/day regardless of which hand I wear it on (98 % the left) and in what position I've left it overnight. In that line of thought, my Pelagos is also METAS without having a certificate. I work with electronics all day and privately I make loudspeakers with 2 Tesla chassis. My Tudor has been on my hand for 4 years continuously, with the exception of Saturdays and Sundays when I take it off to put on another watch, mostly a smart one for sports. The quality of this watch is killer. Tudor is what I expect from a brand, strength, reliability, quality and precision. The brand itself, whether it is called Longines Rolex, Seiko or Patek, does not concern me so much, the main thing is that the design appeals to me and meets my aesthetic demands, the quality, strength and precision. I claim that if a watchmaker was found to set my watch to 0 sec/day, he would keep them for 4 years as he keeps these - 2 sec/day. It's called isochronism.
My “goal watch” is a Tudor black bay GMT Pepsi. After watching this video it makes me even more happy to know how intricately made all their watches are and the process behind making them. Thanks for this enlightening video!
couldn't care less about a METAS certification, but the facility looks super impressive and makes me appreciate that their products must be of super high quality
Thank you for sharing this valuable information. I’m a huge Tudor fan. After seeing this I will be purchasing my 1st Tudor GMT watch. It is a used one but it is mint.
We're definitely heading into times where a lot more in the watchmaking process will be automated. It's not only the cost efficiency but it's really hard to find a watchmakers these days and their hourly rates are really high.
Adrian, thanks so much for showing us how Tudor makes it watches. If I did not know you were in Switzerland, I would have thought the factory is in Japan. You asked if this changes our perception of the Tudor brand, and it definitely does! I wanted to buy a Rolex Daytona, but realized only a few customers are ever going to get them from the AD, so I bought the Tudor Panda Chronograph when it was first announced. I absolutely love wearing it, and am thrilled that it is a high quality product! I am wondering if you asked Tudor if there are any restrictions on developing designs that may compete against sister Rolex. Essentially, is Tudor free to design a watch without consulting Rolex for permission? If you did not ask, can you speculate from conversations you had while on tour at the factory? P.S. Absolutely brilliant comment you made at 0:24 : "it's a day after, 'yesterday'!" Simply brilliant!
This video was gold Adrian. I actually learned something new about the watch industry and, yes, it makes me more likely to purchase a tudor in the future, Well done.
Somehow I always liked Tudor because of the quality of their watches and the down to earth mentality, I could never afford a Rolex and there is no pain there because I'd rater buy a Tudor and after seeing this that feeling is even stronger!! Great video!!
Cracking video, really informative and love to see these type videos, how things are made. I have a Bremont tour next week so very much looking forward to that.
Very well done video and also quite expected from Tudor. They are the value proposition in the market right now, especially with brands like Omega and Grand Seiko jacking up their prices. Pretty soon Tudor will have in-house movements that are METAS certified and in increasingly slimmer and more refined cases. If they stick to their largely-under-$5k price point, then they are going to gobble up market share like you wouldn’t believe.
That is a brilliant video, I love tudor. I have my Rolex Explorer but by far my 58 red with Eta movement and my Tudor sub, get the most wrist time. Looking to add a 54 next....... also helps that bark and Jack straps look phenomenal Tudors!
The Pelagos is the my favorite watch I’ve ever owned. Tudor has become my favorite watch brand, hoping will add another one to the collection some day.
Great work. I continue to be happy with my Black Bay Pro and am really appreciating that Tudor is doing some different things to stay ahead of the game.
Love the Vlog - very factual and detailed account of Tudors watch building and testing process , the automation , the robotics amazing technology !!! Adrian well done This has changed my view of Tudor -I’d buy one
love your content.. the quality of video and the picture you are able to capture are insane.. also big fan of your taste in watches.. CAPTAIN BORING IS THE BEST
Thank You Adrian, a interesting tour of Tudor, i now know where my new BB58, BB 925, and my Pelagos were manufactured all three are beautiful Quality watches, and brilliant time keepers 👍 Greetings from Australia
Opening the doors like this is fantastic. This has given me an amazing appreciation of the level of engineering involved, Love this style of Video, Nobody does this better
What engineering.
They are assembling watch parts that came straight from China. Who do you think makes the cases, hands, dials, and probably most of the movement .
Don’t be fooled.
@@quarters-eye8922do you have any evidence to back your claim?
@QUARTERS-EYE so in your eye, there is no engineering in the robotics, assembly line, and at any level established, along with there's no engineering in China, hmmm ok
@@Weakeyedominant of course he doesn’t. But he has a computer that he can hide behind😅
@@quarters-eye8922 even if the watch parts came from China that has nothing to do with the insane engineering and robotics required to make the factory tick. Maybe someday you’ll be able to afford one 🤞
Could you imagine watch makers of the 1800's early 1900's seeing this factory. Pretty futuristic looking.
with "" Influencers "" 🤣🤣🤣
In the late 1800s, some Swiss watchmakers went to visit the watch factories in the US, where mass production with standardized parts was happening. They apparently were blown away by what they saw and couldn’t decide whether it was “real” watchmaking or not. I think an 1890 Waltham factory manager would look at Tudor’s operation and say, “Yep, good job!” 😊
The founder of IWC brought those ideas from America to Swiss Watchmaking and brought the two together
It's futuristic looking in 2024. The robots driving around autonomously delivering trays, the way the watch pops up through a slot in your desk, it's honestly incredible. Their assembly process is insane
Very clever marketing tactics from Tudor. By opening up the doors to influencers like Adrian, their desirability, sales and thus market shares will go up.
Agree. And hoping as an OWNER (BB Pro and P39, Opaline on the way) I can visit 1 day also…
Rolex “liked” this comment.
It’s clearly a PR event
It's standard PR... not that clever
A hissing muppet 😂 won't make ANYONE BUY a Tudor watch 😂 or will it?!
ADRIAN! This was such an amazing, informative video. Really lifts the screen between the enthusiasts and the watchmaking process! You captured this and put it together so beautifully! 😱💕
I’ve got a small group of people saying “you have to stop saying Tudor has in-house movements! They’re made by Kenissi 😡😡” 🤣 and it’s always like… I mean, yes… but no! Yes it’s made by Kenissi but Kenissi is owned by Tudor! 🤣
Insane how automated it all is! I think I knew in my head it was, but sooo interesting to practically see it. Fantastic content Adrian!
Thanks so much Britt. That means a lot coming from you! Really sorry I couldn’t make RedBar last night. 🤦🏼♂️ but I’m sure you guys had a great time.
@@BarkandJack WE MISSED YOUUUU! But it ain't no THANG A! you've been sooo busy! And the good news is....... These things happen all the time ;) We will hopefully be able to find a time that works!
I thought Kenissi is owned by Tudor and Chanel!
Seeing this stuff always makes me appreciate the brand even more. Thanks for the incredible look inside Tudor!
Well done mate ...what a privilege and a pleasure to be invited and allow us to be involved to .Thankyou
Thanks a lot Adam. I appreciate that mate. 👍🏻
@@BarkandJack clearlly you enjoy what you do... Your passion shines through we all love a bit of wrist candy ..your show is clear factual no gimmicks and chilled ..just great viewing
Thanks for sharing this. I'm a Tudor fan boy so I've been anxiously awaiting this release. What an impressive factory the process they've built up.
Thanks for watching mate. And although a Tudor’s watchmaking process it’s really a romantic one. It awesome to see such epic use of tech. And their drive to make great watches that are affordable. I like that.
@@BarkandJackI have had the divisive Tudor Royal 41 for a number of months. The idea of those cute, little robots shuttling parts of my watch around is brilliant to me. 😂
Tudor is a great brand, this video just solidifies it further for me. Value is just off the charts. Quick story about sub-supplier network. That concept of Tudor owned companies sub-supplying components is common in industry. I thought my story might be interesting as a perspective on this. I own a painting shop that works on Aerospace and military jobs (not watch industry at all). I had an offer once to get bought out partially and we'd be part of a network of suppliers that would deliver finished goods to big companies like Raytheon, Northrup etc. I ultimately chose to turn it down. My main reason was specific to the company that was spearheading the whole thing. I was doing work for them already and they couldn't pay their bills, always lied about payments etc. When I asked them where all this money is coming from to buy into several companies at the same time, they couldn't answer or dodged the question. Sketch of course. However, I probably would have turned it down if the money was there. My company was just a few years old, and although some guaranteed contracts would have been great, I banked on myself knowing the potential growth was much higher not being capped by demand of just a few customers. I had a steady base of customers already so made sense to me. Turned out to be right. That company who made me the offer is 250 days behind on payments to all their suppliers, including me, and still pulling that lying crap. My business is steadily growing 10-15% per year. Guess I made the right call.
Great content and video. The manufacturing and certification process makes me even more impressed, not less.
Certainly! Already have a BB58 from them but now I’ll need to grab one of their METAS watches soon…
Thanks a lot AP. It really was a great experience seeing inside, albeit quite a rushed tour.
@@BarkandJack you should visit a Casio factory 😂
"Tudor" has become my favorite watch as of a few weeks ago. The look, performance and craftsmanship is absolutely BEAUTIFUL. It SERIOUSLY is a fabulous brand..
Oh, is it, you fraudulent bot?
Excellent work! This is an interesting video.
Thanks for watching Mats. It was a really interesting experience.
The production value of this video is amazing
I enjoyed that video a lot, factory tours of anything being made have always fascinated me. With Tudor realizing some efficiencies with the new factory, do you believe there is some possibility of them branching out with some more creative designs in the future?
The best compliment I can give you Adrian for your videos, is you are the Des Lynam of watch journalism and presenting. Controlled, informative but with a loveable engaging at-ease style. I hope this doesn't sound too weird, it's honestly a big compliment. 😂😂
Awesome video Adrian, thank you. As a BB58 and a just-acquired BB54 owner, seeing your video made me feel even better about both of my watches. It lets me know just how serious Tudor is about quality control and producing an affordable watch that can actually be bought. Good stuff man! 🏆😎
How are you liking your BB54 so far?
@@GianniAdduci I love it. It’s thin, light, and super-clean. The T-Fit clasp is killer, perfect bracelet feel.
Coming from an engineering background and working with product consistency on a daily basis, seeing this gives me far greater faith in the Tudor product long term. While some comments are about the loss of "soul" I see this is as a way for them to control the product and make sure everything they sell is what they say it is. To me, it means I can rely on a Tudor watch day after day to not miss meetings and not worry about the accuracy of my watch over the course of a month or more.
My Seiko runs 45sec slow a day, and while I love the style and ruggedness, I genuinely cannot rely on it for timekeeping after a week due to that inaccuracy and have actually arrived late to things due to it. While I love the romantic idea of a watchmaker making each watch by hand, I just know the reality of that is inconsistency between watch units, or a massively higher price to allow for remediation work at the end of assembly to bring it in-line with performance specifications.
Tudor makes watches that are beautiful, but not art. They're meant to function. Other brands make art that are watches, and are meant to be admired, not necessarily relied upon
Great presentation and work, Adrian! I have a feeling that Rolex probably does the exact same thing as Tudor regarding highly automated assembly, but perhaps doing more in-house fabrication of component parts. A more physically integrated supply chain, but most likely the same sort of robotic assembly process. If that’s the case, then Tudor is the far more fairly priced of the two brands.
Was just thinking the same. Assuming Rolex are doing the same thing, they are essentially mugging everyone off. No one will be upset with Tudor given the price point but it does make you question the gap between Rolex and other higher end brands.
Rolex might have assembly automation, but everything is sourced and done in-house. It's not an assembly line there where parts ship in from different factories, and they're assembled in a sequential order in-house. Rolex makes the parts for their watches and then assembles them, which means they have full control over their product lines. But in order to pump out a million watches a year.. they're not building the parts by hand. So a Rolex is still a more special watch than Tudor, even if Tudor has a leg up being METAS certified, not just COSC certified.
No shit
Great video, back looking at a Pelagos 39 again after turning one down last year.
Pelagos 39 is amazing. I just got one. You won't regret it. Better than my other watches that's twice to 3 times the price. The titanium feels like silk on the wrist.
I kinda bought a Tudor by accident this week because I fell in love with a black bay 39 in blue. Love the quality feel and modesty of it. Only afterwards now I want to know more about the brand. Although I like the warmth of microbrands I can appreciate the skills and automation and this video made me trust the brand more. Thanx a lot for posting it.
Adrian an excellent presentation. Well done. Packed with information.
Brilliant video Adrian. It’s great to get a view of what goes on behind the scenes and see some of the technology and processes used.
This video was such good quality and a nice suprise for a Monday evening that I watched it twice! Awesome video 😊
Great video, you’ve answered so many of my curiosities in these few mins. I am a Tudor (& Rolex) fanboy, and have a few pieces. Now I feel my pride in my watches are substantiated - thank you Adrian. Johnny
Great Video, no BS i love it. Only information. 👍👍👍
Thanks so much Jack.
Blimey .. the place is amazing...i would love to have a look round there.. you luck bugger Adrian..
It really was a treat to see inside.
I Have Just Got The TUDOR -39 After Having 3-ROLEX Watches For Over 40 -Years.....Its By Far The Best Watch For Me...Great Content Love The Video...Nice To See How They Make Them..
Alright, calm down
Haven't been binging watch videos in a long time. This is the first click and loving bit of this content.
Hasn’t changed my mind (I already enjoy Tudor and knew they were loving to Metas cert. )
Thanks for the tour vid, great to see more details from what they’ve been slowly rolling out (footage wise) since W&W.
Personally I’d go for a Pelagos over the Omega, but I will say this, I’d like to see Tudor start to limit their watch cycles down and start to add in more variety. Otherwise it starts to get a bit stale.
I like the way these watches are made, fast and precise. Values, that are close to my heart.
Great use of modern manufacturing techniques to increase productivity and accuracy. Tudor have nailed it. Thanks for the video Adrian.
You talk about the way that robotic assembly helps keep cost down by automating time consuming processes - like attaching the hands. But I'll bet that Rolex uses just as much automation in their processes. In fact I'd imagine that being the same company, the Rolex assembly lines look pretty much identical to these at Tudor. A Rolex probably doesn't cost that much more to make than a comparable Tudor, granted the Rolex cases and bracelets are in house, and finishing levels are (marginally) higher. But the marketing spend for Rolex will be in a different league, and much of the higher Rolex retail price will be needed to recoup it. We know from the grey market that Rolex could charge significantly more that they do and would not lose sales, and thus we know that brand cachet does much more for profit margins than any manufacturing cost savings can create.
Fascinating content combined with excellent presenation by Adrian. Subscribed....
Thanks a lot Stephen 🙌🏻
Enjoyed that, interesting stuff. Also like the vintage 70s style hotel room!
amazing video, so interesting. We want more visits in different manufactures.
Thank you for showing us the 'behind the veil' at TUDOR. Great brand!
Finally, someone mentioned Norqain. I think this is a brand to keep an eye on for the future. And yes, I have a Tudor watch so happy to hear news about Tudors.
Very smart. I’ve already been taken in by Tudor - I’m on Tudor #2 - but this makes me that much more willing to buy more and to be confident in those purchases.
My view on Tudor is more positive due to the upcoming METAS cert, the automation of manufacture and the subsequent savings they are passing to the consumer.
That being said, Omega offers me a co-axial escapement and i can justify their price due to the exclusivity of it.
Basically i can add both to my collection and be content and comfortable with my decision.
Thanks Adrian superb information !!!
Tbh so long as the movement is accurate to 1 or 2 seconds per day the rest doesn't really matter to me. My decision to purchase will then be based on aesthetics and bang for buck.
Had been so looking forward to this video release from the time that you first mentioned it. Has been well worth the wait , thanks Adrian
Fantastic video! What an eye opener into Tudor! This has increased my appreciation for the brand.
Just got my Black Bay all steel back from service and restoration in Switzerland they did a wonderful job it's like brand new again and I love it !!
So much for the “soul of a mechanical movement” and the “touch of human hand”. Unlike most in the comment section, I’m actually disappointed from what I saw from Tudor! Great video as always!
My thoughts exactly 😑
I have mixed feelings about the innovation seen in this video. It’s very impressive engineering and the precision of these watches must be something extraordinary at the same time as you sated the watch looses a bit of soul, or magic and that feeling of being put together by hand, piece by piece, which is one of the best things about watches.
Totally agreed. Nomos are able to offer more truly "in house" movements with visible decoration, equal or better specs, and a far more human and endearing touch at an equally competitive price point. This wouldn't turn me off from buying Tudor if I ultimately like the design and can afford the watch, but it doesn't endear me to the brand at all
Some things are best left to robots. I get it in most applications but does it increase efficiency? Probably, does it keep cost down? Idk but I love the product.
I absolutely love Tudor watches. Fantastic video Adrian, even if I'm a little late on this one!
It was a fun experience indeed. Very nice (yet unusual) of Tudor to let us see everything like that. Good seeing you too.
Omega is pretty automated in production as well. But not to the extent of Tudor. I like both. Now that Tudor is metas, I might be looking into them now.
Really? Design, movement ,technology, pedigree all seem more important. Why is Metas so important to determine whether you buy a watch?
@@michaelriera6277 I have a 300M in my collection. Omega set a standard, now Tudor might surpass them eventually. Metas is a strict rigorous certification that makes a difference in my book when it comes to investing in time pieces.
@@P1_M1ND i mean metas seems all cool on paper. But when it comes to acutal time keeping, I found that both my caliber 8800’s ran +5seconds. While time keeping isn’t the only criteria of a metas test, my op36 ran +1 sec consistently
Omegas new spirate system just took it to another level. Let’s talk about aesthetics at this time. Accuracy just left the conversation.
@@P1_M1ND i’m not familiar with that new system, what is it? I’m team omega 100% and want them to exceed rolex in all criterias, because as oppose to Rolex, Omegas can actually be had. But i think credit should be given when its due, and the fact that rolex keeps better time than the metas movements is unfortunately true.
Very interesting video. I've just bought my first ever Tudor watch, having collected affordable watches for some time, and I'm absolutely blown away by its quality and beauty. Tudor really is a brand that has captured my eye recently. They make the style of watches that suit me, and I now feel connected to that brand. Seeing how everything is pulled together and with the thought from Tudor of how to improve production speed at a more affordable price and passing that on to the customer, just goes to show that Tudor is a well oiled machine that is only going to become bigger and better within the next few years.
I've got 3-4 watches that cost me less than £200 (vintage manual wind mostly), a £400 Tissot GMT and my Tudor Black Bay, the Tudor is the one I literally cannot stop looking at even after ten months of ownership, it just looks so perfect.
@@rowananderson8318 beautiful watches, aren't they 🤩
Fantastic video, thank you! The camera, content, information, everything is top class. Love Tudor.
This is great! I recently bought a Tudor GMT and absolutely love it. I think their approach to manufacturing is very balanced.
Greetings from St George Utah, I called Brilliant, kudos to Tudor for taking a few steps forward with technology and making sure you get proper watch ⌚️ and low cost for the consumer, Thanks again, Adrian, for taking time to film this impressive building, until next time ✌️..
My Tudor will be 4 years old in December. I bought the Pelagos LHD instead of the North Flag, which I still love, but didn't buy at the time because of the sharp edges on the top. My Pelagos still goes -2 seconds/day regardless of which hand I wear it on (98 % the left) and in what position I've left it overnight. In that line of thought, my Pelagos is also METAS without having a certificate. I work with electronics all day and privately I make loudspeakers with 2 Tesla chassis. My Tudor has been on my hand for 4 years continuously, with the exception of Saturdays and Sundays when I take it off to put on another watch, mostly a smart one for sports. The quality of this watch is killer. Tudor is what I expect from a brand, strength, reliability, quality and precision. The brand itself, whether it is called Longines Rolex, Seiko or Patek, does not concern me so much, the main thing is that the design appeals to me and meets my aesthetic demands, the quality, strength and precision. I claim that if a watchmaker was found to set my watch to 0 sec/day, he would keep them for 4 years as he keeps these - 2 sec/day. It's called isochronism.
My “goal watch” is a Tudor black bay GMT Pepsi. After watching this video it makes me even more happy to know how intricately made all their watches are and the process behind making them. Thanks for this enlightening video!
I’m selling one on a curved end rubber if interested
@@realdata8624 man that thing is about $3500 lol im not there yet! I appreciate the gesture
couldn't care less about a METAS certification, but the facility looks super impressive and makes me appreciate that their products must be of super high quality
This is a cool video and answers to many questions I've been asking myself. Thanks a lot!
Thank you for sharing this valuable information. I’m a huge Tudor fan. After seeing this I will be purchasing my 1st Tudor GMT watch. It is a used one but it is mint.
Fantastic video, Adrian... thank you for this and other ones. Your balanced style is a real pleasure to watch. Please keep it up.
great video!!! love tudor for what they are … for me they offer the best bang for the buck !!!
We're definitely heading into times where a lot more in the watchmaking process will be automated. It's not only the cost efficiency but it's really hard to find a watchmakers these days and their hourly rates are really high.
Adrian, thanks so much for showing us how Tudor makes it watches. If I did not know you were in Switzerland, I would have thought the factory is in Japan. You asked if this changes our perception of the Tudor brand, and it definitely does! I wanted to buy a Rolex Daytona, but realized only a few customers are ever going to get them from the AD, so I bought the Tudor Panda Chronograph when it was first announced. I absolutely love wearing it, and am thrilled that it is a high quality product!
I am wondering if you asked Tudor if there are any restrictions on developing designs that may compete against sister Rolex. Essentially, is Tudor free to design a watch without consulting Rolex for permission? If you did not ask, can you speculate from conversations you had while on tour at the factory?
P.S. Absolutely brilliant comment you made at 0:24 : "it's a day after, 'yesterday'!" Simply brilliant!
Your videos brighten my day 🤩
You brighten my day!
This video was gold Adrian. I actually learned something new about the watch industry and, yes, it makes me more likely to purchase a tudor in the future, Well done.
Somehow I always liked Tudor because of the quality of their watches and the down to earth mentality, I could never afford a Rolex and there is no pain there because I'd rater buy a Tudor and after seeing this that feeling is even stronger!! Great video!!
Very illuminating - thanks for this video Adrian!
Definitely changed my thinking of Tudor great video 👍🏻
Great video, Adrian. You are looking into the heart of all future watchmaking, IMO.
I just bought my first tudor watch, royal 41mm blue dial. I love it.
amazing and very insightful as usual, Adrian!
Great video and thank you for sharing. I personally own a Black Bay bronze and a BB 41mm. Great watches and superb value. Thanks again!
Very thoughtful and insightful video, love this content. Would love you to do a Tissot video who are even more commercial but still very interesting
Very informative video! Catch any glimpse of a blue-dial Pelagos 39? 😅
Haha, I did look around for one.
That’s one of the hotter rumors (‘listening to their customers’ was the theme at the recent event at my boutique) - would be a gigantic hit.
Cracking video, really informative and love to see these type videos, how things are made. I have a Bremont tour next week so very much looking forward to that.
Absolutely fascinating stuff, great to get the clarification on the Kenisee side of the operation
Thanks for the tour of Tudors factory.
Thanks for watching Norm.
Very well done video and also quite expected from Tudor. They are the value proposition in the market right now, especially with brands like Omega and Grand Seiko jacking up their prices.
Pretty soon Tudor will have in-house movements that are METAS certified and in increasingly slimmer and more refined cases. If they stick to their largely-under-$5k price point, then they are going to gobble up market share like you wouldn’t believe.
Makes me look at my BB Pro in a whole new light. Awesome video
Great video. I appreciate your honest opinions and illustration of fact I your videos. Thank you.
Okay this was a Solid Wet Watch 💦 really informative and super exciting to see under the hood of Tudor. Just an awesome video 💦
Absolutely. It takes away any errors in manufacturing. I have 2 Tudors. Excellent watches
Very informative! Well done.
I’ve been enjoying your podcast with Andrew and George. 👍🏻
That is a brilliant video, I love tudor. I have my Rolex Explorer but by far my 58 red with Eta movement and my Tudor sub, get the most wrist time. Looking to add a 54 next....... also helps that bark and Jack straps look phenomenal Tudors!
Great video dude
Thanks Dan, hope you're well mate.
Fascinating video. Well done Adrian!
Hi Adrian, great content mate. Really enjoyable and a refreshing change from the norm.
What a fantastic video Adrian! Hoping to visit some factories in Switzerland at some point.
Interesting to see the process at Tudor. Great video.
Very interesting insights! Thanks and Cheers from Switzerland. Would be interesting to learn more about the "COSC-versus-METAS-war"!
Awesome no holds barred video
The Pelagos is the my favorite watch I’ve ever owned. Tudor has become my favorite watch brand, hoping will add another one to the collection some day.
Can't wait to watch this!
Thanks for stopping by.
Very interesting. Excellent work. Thanks for the information.
Great work. I continue to be happy with my Black Bay Pro and am really appreciating that Tudor is doing some different things to stay ahead of the game.
Love the Vlog - very factual and detailed account of Tudors watch building and testing process , the automation , the robotics amazing technology !!! Adrian well done
This has changed my view of Tudor -I’d buy one
love your content.. the quality of video and the picture you are able to capture are insane.. also big fan of your taste in watches.. CAPTAIN BORING IS THE BEST
+1, and specially great sense of humor
Haha. Thanks mate. #teamboring
Looking forward to watching this one!
Thanks for stopping by Patrick.
Great video as always! That’s an amazing factory, really cool opportunity getting to tour it!
Impressing!! Thx for sharing this content.
Very Informative on Tudor. Thanx Adrian
Hi Adrian loved the video; really interesting. Would it be possible to do the same with TAG Heuer? Great for comparison
Years ago The Urban Gentry made the same kind of video in Tag Heuer. Check it on RUclips
I like this video, I like the style and I continue follow you, Sir B&J)! Thank you for the great quality content as always!
Thank You Adrian, a interesting tour of Tudor, i now know where my new BB58, BB 925, and my Pelagos were manufactured all three are beautiful Quality watches, and brilliant time keepers 👍 Greetings from Australia
Great video. Very insightful. Smart business model from Tudor
Recently picked up my first Tudor (79230g) and very impressed my the watch. Best in the price bracket imo.