Companies have tried to push Rivian around through notional JV relationships. Rivian hasn't liked being pushed around. And they won't like it, as far as I can tell, when it comes to VW and any other potential business partner. The conventional wisdom here and elsewhere is that the R2 will be a Model Y competitor. This is mostly silly. The R2 will be an off-roader first and foremost. The Model Y isn't. R2 will define a new competitive space no one has yet occupied.
You are correct that the R2 won’t actually be a direct competitor to the model Y but you are incorrect when you say they are carving out a space that is yet to be occupied. The R2 will actually compete with the Bronco Sport, the higher trims of the Subaru Outback and a little bit with the RAV4 Prime. While the R2 will be off road capable it’s not going to be a rock climber. It’s going to be a car you take to go camping, to the cabin, to the beach or maybe a little overlanding. It is also going to attract people who would like to have a Bronco Sport or Outback with a plug but can’t get it because they don’t exist.
Rivian becomes the repair and design shop for VW. Very nice.
Companies have tried to push Rivian around through notional JV relationships. Rivian hasn't liked being pushed around. And they won't like it, as far as I can tell, when it comes to VW and any other potential business partner. The conventional wisdom here and elsewhere is that the R2 will be a Model Y competitor. This is mostly silly. The R2 will be an off-roader first and foremost. The Model Y isn't. R2 will define a new competitive space no one has yet occupied.
You are correct that the R2 won’t actually be a direct competitor to the model Y but you are incorrect when you say they are carving out a space that is yet to be occupied. The R2 will actually compete with the Bronco Sport, the higher trims of the Subaru Outback and a little bit with the RAV4 Prime. While the R2 will be off road capable it’s not going to be a rock climber. It’s going to be a car you take to go camping, to the cabin, to the beach or maybe a little overlanding. It is also going to attract people who would like to have a Bronco Sport or Outback with a plug but can’t get it because they don’t exist.
@@kenyattaclay7666 We disagree.
Volkswagen