Why YETI Coolers Are So Expensive | So Expensive

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  • Опубликовано: 15 сен 2024
  • YETI coolers have become a status symbol in the United States. The expensive, high-tech coolers range between $200 and $1,300. The technology used to make the coolers, combined with a highly effective marketing campaign, has made YETI a popular lifestyle brand that also makes apparel, drinkware, and even pet products.
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    Following is a transcript of the video:
    Graham Flanagan: YETI is known for its expensive coolers that have become a status symbol in America. This is their most expensive, the 82-gallon Tundra 350, that retails for $1,300. Since the company was founded in 2006, YETI has become an iconic brand. And they make a lot more than just coolers. Drinkware, apparel, and even dog bowls.
    But the coolers are what they're best known for. Like the popular Tundra 35 that retails for $250. But you can get a comparably-sized cooler from legacy brands like Coleman and Igloo for around $40. Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing.
    The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt there weren't any coolers on the market that kept their catches, kills, and beverages cold enough for long enough. They teamed up with a factory in the Philippines to create a cooler that they described as indestructible, with superior ice retention.
    Their first cooler hit the market in 2006. If you were serious about keeping your catches, kills and "brewskies" as cold as possible, you needed a YETI.
    Fisherman: Whoop. Don't worry it's a YETI.
    Flanagan: So, how do they work? The cooler's shell is made of a common plastic called polyethylene with a process called rotomolding, which uses high temperature and low pressure to create one piece of hollow plastic. Rotomolding is also used to make kayaks. The shell is pressure injected with up to three inches of commercial-grade polyurethane foam. And that's what keeps your beers, I mean, that's what keeps your catches and kills cold for so long.
    The coolers feature a full-frame, freezer-quality gasket that seals around the entire lid to minimize air exchange. And I can tell you from experience, they work. But are they worth the high price tag? I asked on of those questions on my Facebook profile, and the responses were mixed.
    "Definitely."
    "They're heavy AF." They are heavy.
    "No."
    "There are cheaper brands that work just as well."
    There are some rotomolded YETI competitors like Orca, OtterBox and RTIC, that are slightly cheaper, but still comparably priced. None of them have been able to create the brand phenomenon that YETI has seen.
    In October of 2018, YETI went public when they filed an IPO on the New York Stock Exchange. And the company's market cap is now estimated at $1.5 billion.
    So, how are YETI coolers able to carry that high price tag? Marketing. Highly effective marketing. And their campaign to ramp up the population of YETI nation is just getting started. The company recently hired the former head of marketing for Calvin Klein to be its Chief Marketing Officer. And the company's effective use of the all-American, rugged, outdoor lifestyle keeps customers coming back for more.
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    #YETI #Coolers #BusinessInsider
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    Why YETI Coolers Are So Expensive | So Expensive

Комментарии • 2,2 тыс.

  • @emiliobriones5700
    @emiliobriones5700 5 лет назад +3022

    Damn for 1,300 you can literally buy a new fridge lol

    • @darksideorbit8898
      @darksideorbit8898 5 лет назад +70

      @MOTH I would rather get a new fridge than an iphone

    • @hinderance
      @hinderance 5 лет назад +45

      A samsung smart fridge, lol

    • @Crispr00
      @Crispr00 5 лет назад +4

      DarksideOrbit but would you really

    • @ShopwithSarah
      @ShopwithSarah 5 лет назад +27

      Don’t tell them that. They’ll make a $25k fridge.

    • @MuerteBolonesa
      @MuerteBolonesa 5 лет назад +1

      Or 2

  • @sofloparatrooper1486
    @sofloparatrooper1486 4 года назад +1563

    Yeti: "This year we made a record 50 million in sales!"
    No one: "How many coolers did you sell?"
    Yeti: 6

  • @seth3182
    @seth3182 5 лет назад +982

    The only cooler I'll pay $1300 for is one that doesn't need ice to keep contents cold.

    • @jackbob983
      @jackbob983 4 года назад +72

      Seth so a fridge?

    • @GaviRG1
      @GaviRG1 4 года назад +20

      @@jackbob983 exactly lol

    • @lgtv8526
      @lgtv8526 3 года назад +24

      Get married then wifes are cold af

    • @selmanyassin
      @selmanyassin 3 года назад +1

      I thought it was like that I swear

    • @nofsgiven3855
      @nofsgiven3855 3 года назад +1

      Yeah that’s called a refrigerator lol

  • @ErnestJay88
    @ErnestJay88 5 лет назад +1907

    YETI = Apple of ice box

  • @xsaviour755
    @xsaviour755 5 лет назад +911

    It ain't because of technology. I design and engineer this stuff 10 years ago and that yeti box is no different to what is standard coolbox from 10 years ago... It's all marketing!!

    • @mvzv3913
      @mvzv3913 5 лет назад +15

      Raymond Par why you gotta be so loud for ???

    • @joshd7064
      @joshd7064 5 лет назад +4

      Raymond Par, exactly

    • @MatanuskaHIGH
      @MatanuskaHIGH 4 года назад +20

      Actually there’s a huge difference from a 35$ Coleman than a yeti. Injection molded and better insulation and seals.

    • @mkirklions
      @mkirklions 4 года назад +18

      Either sell 10 coolers for 100$, or sell 1 cooler to an idiot for 1000 dollars. Whats harder? (selling 10)

    • @nyk3334
      @nyk3334 4 года назад +7

      100%. Look at, “what’s inside”. There’s $6 of more materials for all that extra cash. Nonsense.

  • @evaristegalois6282
    @evaristegalois6282 5 лет назад +3614

    0:15 Yeti cooler: $1300
    Consumer: “That’s a little overpriced don’t you think?”
    Apple: “That’s a little underpriced don’t you think?”

    • @danishrahim8669
      @danishrahim8669 5 лет назад +28

      Evariste Galois Apple user here and I approve 😂

    • @loukask.9111
      @loukask.9111 5 лет назад +28

      oh my god youre so funny, youre the 1000th person to write that, that's why it's so funny.

    • @raymond4955
      @raymond4955 5 лет назад +7

      @@loukask.9111 I know right 😂 I'm dying rn 🤣🤣

    • @emmakai2243
      @emmakai2243 5 лет назад +15

      It's like any other luxury item...you're buying status, not quality/practicality.

    • @kickof1
      @kickof1 5 лет назад +2

      It's all about good marketing.

  • @starcherry6814
    @starcherry6814 5 лет назад +3600

    “Teamed up with a factory in the Philippines.”
    Sounds ethical.

    • @markesteves8641
      @markesteves8641 5 лет назад +5

      Just wow

    • @markesteves8641
      @markesteves8641 5 лет назад +34

      Ganun tayo kagaling!

    • @DoctorWhoNow01
      @DoctorWhoNow01 5 лет назад +154

      @@markesteves8641 he's not saying anything bad about the Philippines... Do you not know the kinds of things that go on in factories which lack regulations?

    • @flyhigh1153
      @flyhigh1153 5 лет назад +41

      @@DoctorWhoNow01 idk if you don't understand Filipino. What he said was " we are that good"

    • @janen1120
      @janen1120 5 лет назад +9

      Maybe Yeti contacted the guys who develop a technology that keeps beer ice cold below zero degree celsius and we stil have the patent...

  • @mylifeisamememylifeispathe3140
    @mylifeisamememylifeispathe3140 5 лет назад +2538

    You're just buying the name that's all

    • @Daniel-qf5un
      @Daniel-qf5un 5 лет назад +57

      Alpha Warrior Terrible comparison. Samsung phones are the same exact price for the same technology.

    • @Daniel-qf5un
      @Daniel-qf5un 5 лет назад +8

      Alpha Warrior but with the laptops you have a point

    • @Jaffjv
      @Jaffjv 5 лет назад +24

      Danny if only Samsung’s could run iOS...

    • @serginaru
      @serginaru 5 лет назад +3

      @@user-nk5yt1ej9y misspelled sorry, I meant to say that it's been a long time since apple products stopped being a justified choice and became a luxury product for the purpose of status and what not

    • @ajg8600
      @ajg8600 5 лет назад +2

      @@Jaffjv id much prefer android anyways... I can change whatever I want. I could even make it act like ios. I can download whatever i want, i can change anything i dont like.

  • @MrBLAA
    @MrBLAA 5 лет назад +311

    Rubber gasket $0.50
    Done.
    Just boosted your cooler’s insulation by maybe 50%

    • @kylejscheffler
      @kylejscheffler 3 года назад +4

      @Jon Doe yeah, we should totally listen to someone named JON DOE with a blank account.

  • @hitzcritz
    @hitzcritz 5 лет назад +377

    Video: "All American."
    Also video: "YETI teamed up with a factory in the Philippines."
    *Kowalski, analysis.*

    • @MK_ULTRA420
      @MK_ULTRA420 4 года назад +20

      _Globalism allows for the exchange of goods and services between different countries to maximize company profit margins. Also, the term "All American" has no legal requirements, the correct term is "100% Made in the USA"._

    • @darkeye8669
      @darkeye8669 4 года назад +8

      @@MK_ULTRA420 THANK YOU KOWALSKI !!

    • @helpraznidentitystopanti-a3946
      @helpraznidentitystopanti-a3946 3 года назад +8

      Definitely American - Exploiting SouthEast Asia and reaping the Benefits.

    • @mihiec
      @mihiec 3 года назад

      @@helpraznidentitystopanti-a3946 so true

    • @flakgun153
      @flakgun153 3 года назад

      @@MK_ULTRA420 Fake: Maximize corporate profit margins at the expense of poor Asians and hard-working Americans
      Reality: In a competitive market, all savings must be passed onto consumers.
      Yeti actually doesn't have crazy high margins even on a $1300 cooler. Rotomolding is just that expensive.
      They'd cost $5000 a piece if made in USA.
      Instead they can pay people in the Philippines $5/hour and that's considered a very good wage there.

  • @Skankhunt-ry4qj
    @Skankhunt-ry4qj 5 лет назад +1492

    They are basically the supreme of coolers

    • @Dear_Mr._Isaiah_Deringer
      @Dear_Mr._Isaiah_Deringer 5 лет назад +22

      I don't believe in cooler supremacy.

    • @MichaelRockfez
      @MichaelRockfez 5 лет назад +29

      If Yeti actually has the superior product, then they’re better than Supreme. Supreme doesn’t even look good.

    • @ryan8885
      @ryan8885 5 лет назад +8

      Michael Chan nah supreme looks good imo but box logos are stupid, there shoulder bags and duffel bags are great same with their supreme loui v collar sweaters

    • @CarlosCabrera-mx2to
      @CarlosCabrera-mx2to 5 лет назад +3

      wtf is supreme?

    • @fishjohn014
      @fishjohn014 5 лет назад +18

      @@ryan8885 dear lord....did you just say supreme looks good?? 😂😂

  • @ocilassolrac14
    @ocilassolrac14 5 лет назад +855

    I think his eyes will pop out any minute now 😵

  • @Bigfoot_With_Internet_Access
    @Bigfoot_With_Internet_Access 5 лет назад +721

    They're made from real yetis

    • @user-hs2hd7wp9g
      @user-hs2hd7wp9g 5 лет назад +2

      lol

    • @chasedowney3358
      @chasedowney3358 5 лет назад +14

      They fill the voids with Hillary Clintons soul. That's why the ice never melts.

    • @ashketchup9555
      @ashketchup9555 5 лет назад +8

      @@chasedowney3358 if only they were filled with the vaccum inside trumps head. then we'd have 100% efficient insulation

    • @markreza8160
      @markreza8160 5 лет назад +1

      Dagan Ward lol

    • @rockwall5329
      @rockwall5329 5 лет назад +1

      W

  • @notablediscomfort
    @notablediscomfort 3 года назад +48

    $1200 for a chest cooler, it better come with high quality cold storage, a 2 year warranty, and $900 in cash.

  • @wr6392
    @wr6392 5 лет назад +640

    A must have for every insecure "bro" with a lifted truck he never takes off pavement.

    • @-sbin
      @-sbin 5 лет назад +6

      W R they’re like iPhones for dip receptors

    • @demented9131
      @demented9131 4 года назад +8

      @@-sbin nah. iPhones have a purpose and are different from the competition. This is just another cooler.

    • @christianbrewster2571
      @christianbrewster2571 4 года назад +11

      @@demented9131 Not true. Apple products are only worth so much because of the logo. Branding will do that. There are much cheaper and more powerful phones and computers than what Apple offers.

    • @christianbrewster2571
      @christianbrewster2571 4 года назад +6

      @@demented9131 you're just a fan of Apple probably. But their products are honestly garbage. They get away with charging 2 to 3 times more because of customer loyalty.

    • @demented9131
      @demented9131 4 года назад +7

      @@christianbrewster2571 apple phones are not just the same product with a brand logo like designer clothes are. Apple has OS that is arguably better for the average user, and I don't know where the whole apple phones aren't powerful. They are. To get a comparable Android you have to get a flagship which is similar in price to iphones.

  • @kylem9503
    @kylem9503 5 лет назад +472

    Apple - we are a rip off...
    Yeti - hold my beer

    • @THEFIRE360
      @THEFIRE360 5 лет назад +4

      Kyle M literally 😂

    • @kostam.1113
      @kostam.1113 5 лет назад +17

      Hold my cooled beer.

    • @LA12312
      @LA12312 5 лет назад +2

      Haha you win 😂🤣

  • @kylem9503
    @kylem9503 5 лет назад +1099

    Because people are stupid enough to pay for them

    • @thinkabout288
      @thinkabout288 5 лет назад +8

      SPOT ON

    • @marwanaldoual2503
      @marwanaldoual2503 5 лет назад

      Kyle M exactly 😂

    • @TransitAndTeslas
      @TransitAndTeslas 5 лет назад +12

      That would actually be Supreme.

    • @Daniel-qf5un
      @Daniel-qf5un 5 лет назад +5

      Kyle M I always cringe when I see a moron with one of these

    • @chasedowney3358
      @chasedowney3358 5 лет назад +2

      I got one for free from a construction company I did work for. They are like $200 new, I've never used it.

  • @Artofficial1986
    @Artofficial1986 5 лет назад +435

    So they're like the BEATS By Dre of the cooler industry

    • @mikec4308
      @mikec4308 5 лет назад

      bears can chew on beats

    • @marcocorona8085
      @marcocorona8085 5 лет назад +2

      Actually beats by apple

    • @HH-kl8ed
      @HH-kl8ed 5 лет назад +1

      Artofficial yeah accept yeti actually somewhat works

    • @fishin3196
      @fishin3196 5 лет назад +1

      @@mikec4308 bears can chew on you

    • @NoCluYT
      @NoCluYT 5 лет назад

      *cough cough* apple

  • @francispelletier9114
    @francispelletier9114 5 лет назад +196

    There’s no way Yeti didn’t pay for this, it’s straight up an add.
    Wack.

    • @ezakustam
      @ezakustam 4 года назад +8

      The guy brings up several of their main competitors and makes them sound overhyped and overpriced.
      In other words, what the hell are you talking about?

    • @pablocejas01
      @pablocejas01 4 года назад +2

      @@ezakustam he literally said "there are fierce competitors at much lower prices, but no one was able to become such a phenomenon" like if being a status symbol was a pro for quality/price lmao. Senseless

    • @CanadianPrepper
      @CanadianPrepper 4 года назад

      @@pablocejas01 Hes talking about branding not the product, I own one and the difference in how long it keeps stuff cold even in hot temps is VERY noticable, its literally keeps stuff cold 3 X longer.

  • @neshrajah4275
    @neshrajah4275 5 лет назад +292

    So it uses plastic and rubber like everyone else 😂

    • @gregistopal
      @gregistopal 5 лет назад +1

      It can keep ice in direct sunlight for and entire day

    • @gregistopal
      @gregistopal 5 лет назад

      Greg Fakerson no not like all coolers at all

    • @ig2965
      @ig2965 5 лет назад +18

      @@gregistopal i have a 20 dollar Rubbermaid cooler from walmart and it can keep ice in it the whole day outside in direct sunlight at a construction site and still have bits of ice the next day till noon. $20 cooler comparable to their $300 cooler. Doesn't seem worth the price difference to me

    • @2011blueman
      @2011blueman 4 года назад +1

      @@gregistopal any of the walmart ozark coolers are functionally the same and much cheaper.

    • @Louthemailman
      @Louthemailman 4 года назад +1

      @@gregistopaltry almost a week

  • @laughingdogges
    @laughingdogges 5 лет назад +273

    Your resource material was Facebook?

  • @AG.Floats
    @AG.Floats 5 лет назад +511

    Plastic and foam and a gasket
    Ooooooh wow lmao. You are buying a brand and hype.
    Using fancy words like polyurethane foam and low pressure mold is just silly.

    • @scroogemcduckenjoyer
      @scroogemcduckenjoyer 4 года назад +3

      hell that words aint even that fancy

    • @toky9_winter540
      @toky9_winter540 4 года назад +1

      Like supreme lmao

    • @cole3774
      @cole3774 4 года назад +4

      smell like broke in here

    • @paulcarlin5181
      @paulcarlin5181 4 года назад

      @@cole3774 Maybe, but goodness knows I have blown more than 4 bills (price of a Yeti Haul) on some stripper or some other BS. I guess its what you value and feel your money is worth being spent on.

    • @kyleb5518
      @kyleb5518 3 года назад

      lol, they're the normal names

  • @Pallepop909
    @Pallepop909 5 лет назад +433

    im betting you. that plastic shell and the foam they use inside costs AT MOST 4$ to make. thats an awesome marketing department right there.

    • @EgorKaskader
      @EgorKaskader 5 лет назад +11

      @Matt P Thing is, once the molds get going, USING them is cheap as hell. That is literally why the tech is so prolific. TS is very likely to be right if we don't take into account the cost of tooling being purchased and maintained, and even then a single box wouldn't cost that much to make considering the mass-production of them. No, most of the price here isn't the box-making, it's the brand name.

    • @TheEpicLinkFreeman
      @TheEpicLinkFreeman 5 лет назад +28

      it costs tens of thousands of dollars to make any real industrial machine, that's not what determines price.

    • @TheZchauvin
      @TheZchauvin 5 лет назад +2

      Says the guy who puts the $ after the amount. Did you ever make it out of high school?

    • @oriolopocholo
      @oriolopocholo 5 лет назад +1

      @James M what are you talking about? Rotomoulding is MUCH cheaper than injection moulding. Much cheaper.

    • @AG.Floats
      @AG.Floats 5 лет назад +4

      @James M and that expensive roto mold payed for itself in the first week.

  • @hariharanb785
    @hariharanb785 5 лет назад +188

    "Why are Yeti coolers so expensive?"
    Cause people still would buy it.

    • @Avorizky
      @Avorizky 5 лет назад +7

      Dumb people buy that worthless box

    • @bigcatdaddy76016
      @bigcatdaddy76016 3 года назад +1

      @@Avorizky Smart people buy the same size coolers from RTIC coolers at half the price from his brother at RTIC in Livingston, Texas

  • @armoredsaint007
    @armoredsaint007 5 лет назад +240

    R T I C? I thought it was pronounced "ARTIC"

    • @umangdbz
      @umangdbz 5 лет назад +25

      Its actually Arctic

    • @T512X
      @T512X 5 лет назад +8

      Woah, I've been calling it RTIC this whole time. Artic makes alot more sense.

    • @adriantrejo6696
      @adriantrejo6696 5 лет назад +9

      T512X it’s ok bro, some people like you are just alittle slower than others, nothing to be shameful about

    • @4shi10
      @4shi10 5 лет назад

      Adrian Trejo
      nah its cause rtic and artic sound the same

    • @toxicpurple7453
      @toxicpurple7453 4 года назад

      I thought was rtic one word and its the same as yeti

  • @mranonymous1547
    @mranonymous1547 5 лет назад +302

    This video was sponsored by YETI ;)

  • @SJM6791
    @SJM6791 5 лет назад +217

    I’ll stick with my $40 Coleman and spend the rest of my money on guns and ammo.

    • @wh2681
      @wh2681 4 года назад +41

      Damn this is the most american comment i have ever seen

    • @saab35draken39
      @saab35draken39 4 года назад +5

      @@wh2681 yea lmao i was boutta say dat

    • @Mark-vn7et
      @Mark-vn7et 4 года назад +5

      Don’t forget your bald eagles! ;)

    • @FullMetalJacket99
      @FullMetalJacket99 3 года назад +1

      Don’t forget your fast food

    • @JOMFSE
      @JOMFSE 3 года назад

      @@FullMetalJacket99 our greatest export smh

  • @jimteffeteller6447
    @jimteffeteller6447 5 лет назад +25

    It's good to know the yeti will hold up if a piano falls out of the sky and lands on top of it.

  • @jackinblack19
    @jackinblack19 4 года назад +78

    I used to think yetis were dumb af but then my climbing team got sponsored by them and we got a bunch of coolers for free. They were great for keeping food cold on 10+ day camping trips and allowed us to safely store perishable items. I don’t know if their priced fairly but they definitely work.

    • @derrickellis4710
      @derrickellis4710 2 года назад +8

      Same here. Got a tumbler and a cooler and I love them both. Overpriced? Absolutely. It’s all marketing. But they work and my wife and I use the cooler pretty frequently and it’s held up and performed fantastically.

    • @RobS123
      @RobS123 2 года назад +1

      After our old cooler failed to keep food cold enough for 1 1/2 days in 85' weather, 17 miles from town and fresh ice, we decided to invest in a Roadie 24. The quality and design was a factor in choosing it over a cheaper RTIC or an Igloo BMX. I'm sure marketing themselves as a Prestige brand has a lot to do with the price, but I think they do live up to the reputation of "you get what you pay for".

    • @drister007
      @drister007 2 года назад +2

      You can get cooler with the same performance at 2 to 3 times lower price. Yeti is not worth it.

    • @joeydunn1867
      @joeydunn1867 2 года назад +3

      @@drister007 no you literally can’t. If it’s Toto molded it’s gonna be expensive either way and if it’s not rotomolded it’s not gonna be near as good as a yeti

    • @drister007
      @drister007 2 года назад +1

      @@joeydunn1867 No, you are wrong. YES you can. Look at the tests. There ARE some cooler that offer same or very similar performance that cost 2 or some close to 3 times less.

  • @J_PIK
    @J_PIK 3 года назад +5

    I bought a ~$100 Igloo extra wide cooler from Costco (as wide as my F-150) and went camping for seven days. My blue ice packs I purchased from Wal-Mart were still frozen at the end of my trip. I can’t ever see myself going camping for more than one week at a time so this is perfect for me.

  • @ifalm4274
    @ifalm4274 5 лет назад +123

    It's a cooler. You're not going to a war with it so it needs to be bulletproof and bear-ressistant. All you do is put cold drinks and ice in it. Just that.

    • @ashketchup9555
      @ashketchup9555 5 лет назад +28

      apparently you dont have rifle-wielding bears in your area

    • @alfredogarciajr40
      @alfredogarciajr40 5 лет назад +4

      Overseas or in training we use igloo coolers on our tanks bustle racks. So idk anyone need those damn things

    • @thesm4rtestm4n92
      @thesm4rtestm4n92 5 лет назад +4

      I mean ive been camping and my cooler was opened and raided by a raccoon in the middle of the night, so the animal proof part is definitely worth it

    • @bradleybiederer8796
      @bradleybiederer8796 5 лет назад

      Part of the “bear proofing” is that it actually gets certified grizzly bear proof. I can’t say for sure if it’s necessary, but when camping in National parks, park rangers (usually) require you to have a grizzly proof cooler. But there are a lot of coolers around a third of the price that are grizzly certified.

  • @waterbottle4782
    @waterbottle4782 5 лет назад +204

    I do not care how good they are, I will keep my 25$ coleman cooler.

    • @thecloneguyz
      @thecloneguyz 5 лет назад +9

      Take a Coleman or an igloo and put a Schrader valve on it and suck the air out of it and now the ICE will last a hundred times longer than any YETI

    • @stevegps
      @stevegps 5 лет назад +1

      Well we won't have to worry about Wal Mart going out of business now.

    • @saynotop2w
      @saynotop2w 5 лет назад +8

      Ya pretty much.
      Getting a $2000 ice chest or using extra bag of ice, it's not a difficult choice.

    • @kaleybrown4427
      @kaleybrown4427 5 лет назад

      @Some 1poisoned the water hole - Hold my beer

    • @kungfoochicken08
      @kungfoochicken08 5 лет назад +1

      @@saynotop2w For the price of that large cooler, you could buy a generator and a deep freezer and keep your items cold forever.

  • @DaddyStarbuck
    @DaddyStarbuck 5 лет назад +12

    I’ve had the same old Coleman cooler for 20 years, works great.
    The yeti is great if you’re going out in the desert or where you won’t have access to ice or a way of keeping cold stuff cold though, for days on end

    • @RobS123
      @RobS123 2 года назад

      We have a big 20 year old Coleman Extreme that barely kept 4 bags of ice from melting in only 85' weather for 1 1/2 days, kept indoors. Driving the hour long 17 miles of dirt road to town to get more ice was out of the question for a 3 day trip. Wish we had a Yeti.

  • @armand0reyna456
    @armand0reyna456 5 лет назад +14

    950 dollars goes to the marketing management, the other 50 dollars is for materials😂😂

    • @jayzah
      @jayzah 5 лет назад +4

      And 10 cents an hour for the Filipino workers

    • @armand0reyna456
      @armand0reyna456 5 лет назад

      @@jayzah I know right, Americans are so proud of their "American Made" products but will always have them assemble and made over seas where labor it's cheap.They have the funds to pay those people atleast twice the minimum wage but they rather keep the profits to buy yachts and million dollar motor homes.

  • @jeffklaubo3168
    @jeffklaubo3168 5 лет назад +55

    You can literally buy an actual deep freezer with freezer grade gaskets for the same price, added bonus- when you get home, plug it in and it will continue to keep your stuff cold

    • @craigrison007
      @craigrison007 5 лет назад

      A yeti will keep ice for 10 days. You can hunt and camp for a week in the back country and be fine

    • @jeffklaubo3168
      @jeffklaubo3168 5 лет назад +1

      @@craigrison007 well I moved from south Georgia to Michigan mid summer with my deep freeze in the back of a baking uhaul for 3 days. Not a damn thing began to thaw. Point is.. "Yeti" is just a new name put on old technology. It's a sales gimmick. That is all.

    • @craigrison007
      @craigrison007 5 лет назад +1

      @@jeffklaubo3168 lmao you didn't even refute my point. You're taking a uhual in the back country on a 5 day elk hunt? That's the purpose of a yeti. To go beyond the normal. You hike the cooler in and carry everything out.... A deep freezer isn't going anywhere near a long hunt.

    • @jeffklaubo3168
      @jeffklaubo3168 5 лет назад +1

      @@craigrison007 no numb nuts... point was 1) it was 135 degrees in the back of that uhaul and still didnt affect the freezers contents. 2) a deep freezer footprint isnt much over a yeti's so no... you dont NEED a uhaul, it just so happens that that is where it was. 3) a deep freeze is cheaper than that yeti cooler 4) there is nothing special about that yeti cooler, they took 70 year old freezer technology, removed the compressor and ability to self cool, slapped a brand on it and charge you more 5) with the money you save on the deep freezer over the yeti, you buy a 1300 watt power inverter and plug it in and you arent limited at all by its ability to hold ice.
      Finally I have no need to refute anything, you replied on my thread. Not the other way around.

    • @craigrison007
      @craigrison007 5 лет назад

      @@jeffklaubo3168 learn reading comprehension. I said MY POINTS, I'm talking about the purpose of a yeti, not your deep freezer you keep doubling down on. I have a deep freezer. It's not going on a 5 day elk or mountain goat hunt period.... Reading this post makes me realize you're not an outdoorsman. Every pound counts and a deep freezer is over a hundred pounds and bulky. There's many ways to carry long storage coolers that are light and durable. Hold on let me tie my deep freezer to my bass boat. Hold on let me strap my deep freezer onto my back while we hike 5 miles up this Rocky incline for the final camp. Oh shit my deep freezer fell in water or down those rocks I hope it's okay Lolol. Look up back country hunting.

  • @Kwicdrawmcgraw
    @Kwicdrawmcgraw 5 лет назад +224

    The answer is because people are dumb enough to buy them. If you're dumb enough to put free fish in an 1800 dollar cooler you deserve to be ripped off.

    • @emmakai2243
      @emmakai2243 5 лет назад +17

      Agreed. Unfortunately we're all subject to wanting luxury/status. It's not limited to "fancy" folks. Just a different demographic of idiots buying $1000+ shoes.

    • @serginaru
      @serginaru 5 лет назад +2

      Americans LOL

    • @TM1995.
      @TM1995. 5 лет назад +8

      I bet you have an $1000 iPhone hahaha haters

    • @CHAD-RYAN
      @CHAD-RYAN 5 лет назад +10

      They were marketed for fishermen and hunters that will spend a week out on the water or woods and needed to keep fish or any other game meat cold.

    • @emmakai2243
      @emmakai2243 5 лет назад +2

      @@serginaru Where are you from? Waiting for any country to reply with ironic comment

  • @charleshetrick3152
    @charleshetrick3152 5 лет назад +10

    There’s another video actually testing the Yetis against other brands and the only comparable difference is that the tops are foam filled whereas others are not. So $7 worth of the window and door type spray foam and two drill holes and you’re sorted. Yes their plastic is much thicker but really that just makes them heavier.

  • @davids2885
    @davids2885 5 лет назад +11

    The video touched on this at the end: Other brands are comparable in performance but less expensive.
    I got an Rtic 145 for $264 while the smaller Yeti 125 is $549. Even if the Yeti does have better ice retention (which most tests reveal isn’t the case!) it’s certainly not worth more than double the cost.

    • @phz7107
      @phz7107 Год назад

      i went with an rtic and ive got no regrets

    • @sltga1254
      @sltga1254 Год назад +1

      @@phz7107 I went with the Yeti and have no regrets.
      Yeti has a high resale value and if you've got a limited edition colour, sometimes you get more than what you paid for it.

  • @RONNYfromOZ
    @RONNYfromOZ 5 лет назад +43

    Why are *insert product* so expensive?
    Because enough people are willing to pay the asking price.

    • @mrsteinbergenson7348
      @mrsteinbergenson7348 4 года назад +1

      Greg Fakerson - Yeah but what the he is saying is that IF there’s no demand for said product then the value would drop regardless of rarity/cultivation. People are willing to pay high prices because 1). People love to flash their cash and 2). People are suckers for marketing.

  • @hugedickerinokripperino5299
    @hugedickerinokripperino5299 5 лет назад +81

    Fools, i have a vacuum insulated titanium cooler with a flowing liquid nitrogen system.

  • @addanametocontinue
    @addanametocontinue 5 лет назад +7

    It's like any high-end brand: it's better than the regular stuff, but the extra price is hard to justify. However, it's also hard to find any brand that is worth the cost in the high-end spectrum. They are all usually overpriced because there is a lack of competition in that spectrum.

  • @BobMcCoy
    @BobMcCoy 5 лет назад +334

    *_Y33TI_*

  • @kujat3944
    @kujat3944 5 лет назад +25

    RTIC is pronounced Arctic w/o the first c.

  • @Camstratt
    @Camstratt 5 лет назад +32

    Soo... how much are yeti stickers? Asking for a friend

    • @brandon4391
      @brandon4391 5 лет назад +1

      They come with all the gear so just get a single can coozie and you’ll get a sticker

    • @tmoney8435
      @tmoney8435 4 года назад +3

      looking to make bootleg coolers are we?

    • @joanbriceno7634
      @joanbriceno7634 3 года назад +1

      Free if you know where to look

  • @BrotatoWedges
    @BrotatoWedges 3 года назад +27

    Yeti: how to tell if someone is an asshole without speaking to them.

    • @travisn346
      @travisn346 3 года назад +1

      Kinda like a Range Rover.

  • @migram4190
    @migram4190 5 лет назад +48

    My 15 year old Coleman still works just as fine. 😂

    • @BADVlBES
      @BADVlBES 5 лет назад +2

      My coleman has been passed down from my dad to me 😂 my future son/daughters next

  • @sonnybeltran7096
    @sonnybeltran7096 5 лет назад +172

    All American!!! (Made in the Philippines) .. 🤔 hahaha

    • @larrybking
      @larrybking 5 лет назад

      Wow! Is outsourcing still new to you? I'm sure you are willing to buy an expensive iPhone which we all know are made in CN.

    • @larrybking
      @larrybking 5 лет назад

      @Cassandra Not all products being promoted have to specify where the parts are made the fact that there is already bias on products manufactured offshore. That's what I am trying to say. If it's against business ethics for them to say that, let them explain then.

    • @austinjew3094
      @austinjew3094 5 лет назад

      China now

    • @peace10000able
      @peace10000able 5 лет назад

      Sonny Beltran well America does own the Philippines lol

    • @goosty17
      @goosty17 5 лет назад +1

      @@larrybking You are still missing the point lmao

  • @laughlikecharlie9040
    @laughlikecharlie9040 3 года назад +6

    Most coolers come with a plastic bin sitting in the thinnest foam you can imagine.. I just remove the bin and line the inside with styrofoam.. put as many layers as you can to be able to get the bin back in. it makes it 10x better! One cooler I had I even super glued a piece of foam board to the inner lid.. foam board from Walmart is about $1.50.. it’s thin so I use about 3 layers.. easy to cut

  • @SarahKay
    @SarahKay 5 лет назад +3

    Honestly, they WORK. The only thing I’ve been disappointed in with Yeti is there coffee thermos lids - the one with the magnetic clip at the top. It leaks. But despite that, it still keeps my hot beverages hot and my cold beverages cold for FAR too long, doesn’t make sense lol

  • @ms.goodiebones1969
    @ms.goodiebones1969 5 лет назад +5

    I've never seen a Yeti commercial before, but then again, I have watched regular T.V. in over 10 years. I have missed a lot of pop-culture.

    • @NA-sq1qs
      @NA-sq1qs 3 года назад

      What a stupid comment

  • @SeaJayBelfast
    @SeaJayBelfast 5 лет назад +16

    So by 'technology' you mean made in the normal way and basic plastic and foam?

  • @spam1698
    @spam1698 5 лет назад +58

    I never even knew they had coolers I just thought YETI just had cups

    • @AG.Floats
      @AG.Floats 5 лет назад +2

      Lol what Yeti is most known for their coolers. Though their cups are equally overpriced. Just buy Hydroflask same shit like half as much.

    • @brotherLee340
      @brotherLee340 5 лет назад

      The cups are overpriced but a little more worth it because they get alot of use. And they are good quality. But the coolers are just a waste

  • @loejets
    @loejets 3 года назад +7

    This felt like a massive advertisement

  • @JoeCheco
    @JoeCheco 3 года назад +12

    I used to go through 3 coolers a year for work. The bottoms kept braking out. I bought the yeti 20 three years ago and still going strong.

    • @philippal7985
      @philippal7985 3 года назад +6

      "Since the company was founded in 2006"....

    • @leosanchez1400
      @leosanchez1400 3 года назад

      So is a Yeti worth the price?

    • @chase86903
      @chase86903 2 года назад

      Either this guy is living in the future or somethings up 🤨

    • @robertpalmer3166
      @robertpalmer3166 2 года назад +1

      @@philippal7985 He didn't buy it 23 years ago numbnuts. Good Lord.

    • @porterj9360
      @porterj9360 2 года назад

      @@robertpalmer3166 2006 + 20 Years is 2026 what does 23 years ago have to do with anything

  • @Lanatus
    @Lanatus 5 лет назад +8

    The cooler is pretty good but not worth the price. You can get similar cooler with a slight lower quality online for $150.

    • @a.ortega4505
      @a.ortega4505 5 лет назад +1

      Lan C bass pro shop or Cabela's make one that looks just like a yeti and they work just as well for 160 or 250 for bigger ones

  • @KnightSlasher
    @KnightSlasher 5 лет назад +106

    Because they are overpriced

    • @MrJazer12
      @MrJazer12 5 лет назад +1

      Spongebob SquarePants I laugh seeing people with these, as they are incredibly expensive. Not overpriced if people buy them though, this cooler market is full of not the smartest consumers. And yeti knows it lol

  • @checkmyplaylist6879
    @checkmyplaylist6879 5 лет назад +38

    Where is Bigfoot cooler?

    • @bloatedsodium7301
      @bloatedsodium7301 5 лет назад +4

      "I think Bigfoot is blurry, that's the problem. It's not the photographer's fault. Bigfoot is blurry, and that's extra scary to me. There's a large, out-of-focus monster roaming the countryside."
      -Mitch Hedberg

  • @MitchRichard65
    @MitchRichard65 5 лет назад +7

    Soooo. Run of the mill plastic, run of the mill poly urethane, run of the mill freezer gasket. TECHNOLOGY . Its 200% marketing product.

    • @justin2956
      @justin2956 4 года назад

      ruclips.net/video/zu-V0ZqfYHg/видео.html
      no. these types of coolers are significantly better at retaining ice than something like a cheap coleman.

  • @sriramanandaraman4168
    @sriramanandaraman4168 3 года назад +2

    As an outsider it feels like Americans make choices based on the how expensive a product is lol

  • @bvkstha4944
    @bvkstha4944 3 года назад +3

    I'm from Nepal and from a newar community, the actual meaning of yeti is " how big or small" size that you show with your hand. Eg: how much rice can you eat? Show by ur hand and say this much (means yeti)

  • @BR-kn4hz
    @BR-kn4hz 5 лет назад +14

    i thought it said yeti cookies, which is the only reason i clicked on it

    • @mrpndaman129
      @mrpndaman129 5 лет назад +1

      why do so many people have your profile picture. i see it everywhere.

  • @thetranspanzer3692
    @thetranspanzer3692 3 года назад +5

    realized im watching this drinking out of my YETI Rambler, love how cold it keeps my booze for so much longer

  • @harrysuggs4706
    @harrysuggs4706 5 лет назад +13

    Yeti changed the game in cooler. Made other companies go back to the drawing board and make a better product. If you buy a yeti or other brand based off the yeti, in some aspect it’s because of yeti your getting a better cooler for your money.

  • @jqv94
    @jqv94 3 года назад +2

    I visited one of their factory here in Biñan, Laguna, PH. during my colleges years and believe me, you'd better buy a Coleman or those 12V cooler and have spare change for beer. It cost $25 to manufacture on of those Tundras they sell. (Shipping not included)

  • @zayzo007
    @zayzo007 4 года назад +6

    *Brand basically says "artic"*
    Correspondant: R-T-I-C 🙃

  • @Foimay
    @Foimay 5 лет назад +10

    The guy speaking sounds like such a “dude🤘” American

  • @cristianrodriguez5726
    @cristianrodriguez5726 5 лет назад +16

    I got 90$ cooler from walmart, N one of my friends has the 250 yety , they are identical, handle , seal, shape, latches, you just paid for brand name.

    • @nathanoconnor421
      @nathanoconnor421 5 лет назад +3

      @Cristian Rodriguez I wonder, is it possible that both the $90 Walmart version and the $1,300 Yety version are made in the same factory?
      I genuinely don't know, but it is something to ponder.

    • @nslouka90
      @nslouka90 5 лет назад +2

      I bought a Coleman cooler for 10 dollars at walmart, originally 30 but had a broken handle and kept getting reduced, took it home and made one out of about 2.50 worth of scrap about to be tossed and its still holding up to this day!

    • @MrZachgonz
      @MrZachgonz 4 года назад

      Nathan O'Connor no the 45 and up YETI are made in America.

  • @randyspotswood
    @randyspotswood 5 лет назад +9

    Walmart's Ozark Trail brand has a nearly exact copy of the Yeti for around 1/2 the price... :)

    • @Louthemailman
      @Louthemailman 4 года назад +1

      the ozark wont keep the ice as long as the yeti will

    • @Chrismorgan0000
      @Chrismorgan0000 4 года назад +3

      @@Louthemailman the fact you are going and commenting on everyone's comments defending your shitty buy is a new level of special lmao. Its a cooler lmao.

    • @zkurtz21
      @zkurtz21 3 года назад +1

      @@Louthemailman did your dad own yeti? There are RUclips videos testing coolers and yeti was middle of the pack but highest in price. Ask your dad why that is

  • @HP.Customs
    @HP.Customs 3 года назад +2

    Bought my Yeti back in 2011 when no other cooler was on the market that could withstand camping out west when it was a 110 degrees outside. Kept my drinks and food cold for 2 weeks just like I needed. Still have the cooler and am pretty sure I’ll have it 50 years from now. Say all that about your walmart cooler.

    • @conradmcdougall3629
      @conradmcdougall3629 3 года назад +1

      I bought a used Coleman cooler from the 1970's. It is made form metal.
      Nothing beats it.

    • @drister007
      @drister007 2 года назад +1

      Todays there are coolers on the market that perform BETTER for 2 or 3 times LOWER price. ;) Yeti cooler is good, but not worth the price (overpriced junk).

  • @dontjudgemyemailnameiwasli9830
    @dontjudgemyemailnameiwasli9830 4 года назад +6

    This guy has crazy eyes I be he putting bodys in his yeti

  • @Justsome_Randomdude
    @Justsome_Randomdude 5 лет назад +4

    $1300? 😐
    😂 That’s the price of a stainless steel fridge. With water and ice dispenser.

  • @Danlikescheesteaks
    @Danlikescheesteaks 5 лет назад +18

    Get a Grizzly. Cheaper, made in USA, lifetime warranty, and the model numbers are actually reflective of quart capacity

    • @thecloneguyz
      @thecloneguyz 5 лет назад

      I take an igloo or Coleman and put a Schrader valve on it and vacuum the air out of it and the ice will last a hundred times longer than any Yeti

    • @strangeclouds7
      @strangeclouds7 5 лет назад

      @J G Lmao

    • @strangeclouds7
      @strangeclouds7 5 лет назад

      @@thecloneguyz Seriously I think you responded to every single comment

    • @thecloneguyz
      @thecloneguyz 5 лет назад

      @@strangeclouds7
      If you call 5 comments every single comment then I can understand why Trump got elected

  • @rodneypratt4324
    @rodneypratt4324 5 лет назад +3

    Fun fact... one of the principal owners of Yeti had his wife walk out with her portion of the profits, and she gets to start her own line of products ASAP

    • @ZERO_42069
      @ZERO_42069 2 года назад

      Yeah its RTIC i believe

  • @Bestwrapperalive90
    @Bestwrapperalive90 2 месяца назад

    We bought a used yeti tundra 110 for $400 in mid 2024 and this thing is a beast. It holds blocks of ice and ice cream and stuff frozen cold while repeatedly opening the cooler over 15-20+ times repeatedly a day on 100 degree days… jus need a sufficient amount of ice and be quick while opening the cooler and doing what you need to do. YETI is no joke it’s the real F’in deal

  • @Theiliteritesbian
    @Theiliteritesbian 2 года назад +1

    These coolers are a quick way to see if a person has credit card debt. Its similar to seeing a big Traeger on someone's porch, one of those 2k kamodo shell grills, a yeti bike on the back of a tesla. Happiness and wealth is how little of this over priced stuff you don't feel you need.

  • @daweller
    @daweller 5 лет назад +6

    so much talk, and no one thought of putting some ice in that damn thing as well as a Coleman to see which melts first.

  • @andres.6126
    @andres.6126 4 года назад +5

    I don’t know about the best cooler, my fridge is kinda cool.

  • @nikkoangeles1914
    @nikkoangeles1914 4 года назад +11

    I've been to their factory and these coolers are really labor intensive. They really invest in quality of their products

    • @janbanzil3672
      @janbanzil3672 2 года назад

      Is it true that their factory in the philippines is in clark?

    • @gopackgo4036
      @gopackgo4036 Год назад

      There not $1300 intensive, especially with Filipino labor

  • @Stupidhaole808
    @Stupidhaole808 3 года назад +2

    Paying for a name, my pelican holds ice 4x as long

  • @benjamincho4819
    @benjamincho4819 3 года назад +1

    Damn, is this a commercial in disguise?
    Because I want one now...good job marketing team!

  • @pooldar
    @pooldar 5 лет назад +9

    I bought a cooler
    Than I realized I'm single and have no friends

    • @calvintuano557
      @calvintuano557 5 лет назад +1

      ill be your friend :-)
      Only when u give me free beers! Jk

    • @luisduron2333
      @luisduron2333 5 лет назад

      Same

    • @hughjanos3157
      @hughjanos3157 5 лет назад

      Hate to be that guy but I think you ment then

  • @wango6603
    @wango6603 5 лет назад +9

    So they also make 140 dollar yeti microphones

    • @christianquinones9347
      @christianquinones9347 5 лет назад +2

      Yeti microphones are worth it tho

    • @wango6603
      @wango6603 5 лет назад +1

      @@christianquinones9347 yep

    • @sondrejohansen48
      @sondrejohansen48 5 лет назад

      No! They are made by Blue, they are based in US and currency owned by Logitech

    • @wango6603
      @wango6603 5 лет назад

      @@sondrejohansen48 i was kinda sarcastic but oke

  • @krazykoala9369
    @krazykoala9369 5 лет назад +9

    Lol he said R-T-I-C... bruh it’s RTIC like arctic.. I think..🤨

    • @sammy4361
      @sammy4361 5 лет назад

      Well look at you being all brains.

  • @chloehennessey6813
    @chloehennessey6813 3 года назад

    My Yeti will keep my soda cold with ice still inside the cooler in the Texas summer heat for at least 5 days.
    That’s not just marketing. It’s worth it.

  • @calebpaddack7450
    @calebpaddack7450 5 лет назад +1

    Some guy: "I'm rich enough to own a Yeti cooler."
    Me: "I'm rich enough never to go anywhere that doesn't have a fridge nearby."

  • @brickzandstickz2749
    @brickzandstickz2749 5 лет назад +6

    It’s just like supreme, expensive just because of the name but not worth the price

  • @raymond4955
    @raymond4955 5 лет назад +8

    Yeti is secretly owned by Apple 😏

  • @earlspencer7863
    @earlspencer7863 5 лет назад +5

    Because they use real Yeti fur for insulation. PETA just hasn't cought on yet.

  • @DrNerf69
    @DrNerf69 3 года назад +1

    I have a yeti and used to have the Walmart version. The yeti works much better, better made and better shape/size. The yeti was about 50% more, but don’t regret it. Also their customer service is great.

    • @drister007
      @drister007 2 года назад

      There are coolers on the market that perform BETTER for 2 or 3 times LOWER price. ;) Yeti cooler is good, but not worth the price (overpriced junk).

    • @drister007
      @drister007 2 года назад

      Not every "Walmart cooler will be better afcourse, but there ARE some cooler that offer the sam or better performance for 2 or 3 times LESS money.

  • @muhammadaimanshaifuzain5195
    @muhammadaimanshaifuzain5195 5 лет назад +1

    Cant wait for YETI collaboration with Supreme.

  • @canineuniversity1015
    @canineuniversity1015 5 лет назад +5

    This guy sounds like the dude at 4 o clock on Fox

  • @sethrawbass
    @sethrawbass 4 года назад +5

    There was a trend in college called YETI hunting where dude bros would steal them out of the back of trucks

  • @SunriseTechnicolor
    @SunriseTechnicolor 5 лет назад +13

    Feels like I just watched a 3:18 Ad

  • @Themeshoots
    @Themeshoots 4 года назад +1

    Lifetime coolers work just as good for a third the price.

  • @CristianMtnz
    @CristianMtnz 5 лет назад +1

    I work at TJ Maxx and we occasionally get Yeti merchandise like apparel, cups and coolers themselves. People do not pay for the prices and they end up getting marked down so much, they’re sometimes just marked out and disposed of.

  • @undertakerzach642
    @undertakerzach642 4 года назад +3

    You should make a So Expensive about Hearses, and why they are so expensive.

  • @pajeirussaurio1405
    @pajeirussaurio1405 5 лет назад +31

    #sponsored

  • @lironamdour4511
    @lironamdour4511 5 лет назад +10

    This video is sponsored by Yeti

  • @WhatDoYouConsume
    @WhatDoYouConsume 5 лет назад

    I'll tell you another reason why they are so expensive. Shipping. I went down to Texas one time to get a load from them. I arrived about 2 hrs. early and and had to wait about 12 hours on them to load only 3 trucks in front of me. The whare house had at least 10 docking bays but would only use 3. Other drivers behind me I know had to be there for at least 20 hrs. because those people inside loading the trucks are worthless. There was no problems and no excuse for the wait. Charged them detention time. I watched the fork lift operator put one to two coolers at a time in the truck, lazy, just soaking up his hourly time as a bad employee, and they all had that same work ethic inside. This was back in 2017 if anyone from the company is reading this.

  • @thechubbylove69
    @thechubbylove69 4 года назад

    Was never a believer until I brought a yeti cup that keep the drink cold almost 10 hours in a day Vegas heat. Just brought my first yeti cooler $250