Why Are YETI Coolers SO Popular?
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- Опубликовано: 14 июн 2022
- We all know YETI coolers are durable and high-quality, but how exactly did these coolers become THE brand for anyone who wants to appear rugged, outdoorsy, and generally hardcore?
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Script: Holly Maley
Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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The stupid thing with vacuums is that companies used to make them quieter, but people didn't think they worked. So vacuum companies started making them louder, because consumers thought more noise meant better suction and cleaning. Psychology...
Get a Numatic Henry or Charles. MUCH quieter!
Reminds me of the fake engine noise piped into most modern cars
And people when buying vacuums look only for that 7500W which is not a synonym of the succion performance but hey, the more watts the better.
Thats hilarious😂😂😂
@@REMY.C. How do you get 7500W from a normal outlet? That's industrial Power!
We have an old metal Coleman cooler. Light aluminum works like a charm. Pro tip is to freeze empty milk jugs full of water before the trip. As they thaw they keep the cooler cold and once they’re half thawed it’s ice cold drinking water. Plus no water sloshing around all your food.
That's actually a great idea. Thanks for sharing.
They sell full gallon water jugs... does not have to be a milk jug
@@figsaregood You mean why use a perfectly good nearly free, re-used milk jug when you can buy an expensive Yeti jug?
I've bought bottled water and frozen it in advance of camping trips. Much more manageable size than a gallon jug.
You know if you bought a yeti you wouldn’t have to freeze other stuff just put the ice in it and go. Can’t beat a yeti with a 10 ft pole
Along the lines of Yeti and Arc’teryx, can you make a video on Canada Goose? Been interesting seeing their products go from extreme weather parkas to cashmere sweaters and $150 ball caps
We'll definitely look into them and add them to our list for future video ideas. Thanks for the suggestion, Kevin!!
He actually did it!! Lmao
I’ve owned a small yeti cooler since 2017, I won it in a raffle. My family is an outdoorsy family and it’s actually pretty great. It’s hella sturdy, and I don’t feel a need to purchase another one.
*That is certainly the wrong usage of "hella".
yay yetti
That's the only way I've ever seen hella used tho...
If I won one, I'd definitely keep it. But to pay the asking price is hard to swallow. My Coleman cooler is roughly 20 years old now and still works fine. Not sure what people are doing to them to make them break.
@@newttella1043 Bear attacks probably.
Yeti solved a problem people didn't know they had. And that was how do you keep ice cold for 5 days. Usually not very beneficial considering ice is everywhere and cheap. However during a power outage situation (which sounds like the US is gonna be hit with a lot of this summer) keeping ice for multiple day is critical for saving your food
Ice CAN be cheap but gas stations sell them overpriced. If you go to those self serve ice machines you can get a 16lbs bag for $2 where the gas station will sell you an 8 or 10lbs bag for $2.75 or more
@Hardware John I used to do that for work. I had a small cooler where I would keep just a few cans of drinks and I would just empty out the entire ice tray in it
Do I need a bear proof container? No. Am I still going to add a Yeti cooler to my wedding registry to see if someone will buy it for us? Yes.
i think yetti has branded itself well in the outdoors community, but through advertising they landed in the family home that enjoys the beach with wealthy families, and they are just sturdier/stronger then other coolers that break often. one yetti i have we found floating 10 miles offshore with water bottles on the inside, still works great
*Just 1(one) "T" in Yeti pal. It's right there in the title.
@@snakedoktor6020 man is anyone bothered , did you not still understand perfectly well the point he was trying to get across.
@@prestongarvey875 of course I did. Just no excuse.
@@snakedoktor6020 ...no excuse? Spelling a word slightly wrong on the internet is not something worth making an excuse for.
Were they cold?
You Betcha nailed it in his video by joking about each product being a gift. In my area Yeti products feel like the default gift when you don’t know what to get someone. Friend’s birthday? $30-$80 can get them some nice drinkware. Don’t know what to buy dad? Chip in with your siblings and get him the last cooler he’ll ever need.
No one will turn anything Yeti down so a ton get given as gifts. If you don’t know what to get someone, giving them something from a premium brand anyone can find a use for is less risky than getting something gimmicky.
Until next year... then... then its going to get tougher to choose! : )
If you live where it's really hot, the Yeti is super hard to open. The pressure difference is actually pretty difficult to overcome without wedging something in there to pry it open. Pelican coolers fixed that issue with better clamps. Even Cabellas have a pressure release button
Push that little spout on the bottom to let some water out and let some air into the cooler to release the pressure
Kong is another great made in America cooler. I was looking to invest in a cooler for camping and went with Kong because they're made in America, have solid handles which make it a lot easier to carry when full, and the lid latches are (in my opinion) significantly easier to operate. The only stickers on it are from the places we camp or visit while camping. We've had it for about 2 years now and I'm still a huge fan.
why does it matter if its made in america tho. doesnt rlly suddenly become much better
@@Terjecs because people are trying to support people in their country instead of outsourcing dollars to another like china. It matters to some people.
I have kong 25 Kong is king 🤴
Living on a ranch, surrounded by cowboys and married to a roper, the section about not knowing about cowboys made me LOL because people always think we are kidding when we travel abroad.
I think of it more like the last cooler you are likely to buy. Sometimes it is better to buy once and cry once. If you are the kind of person who has broken a cooler before I bet you would love one.
One of the things I picked up from living in a food desert was to put my cooler in the trunk. Toss the groceries in and worry not how bad the traffic is on the way back. Costco? No problem. Cooler gets used way more often that way. Don't even think about ice, but it is also an option.
Yup! In the summer I just keep my cooler in the back. My family makes fun of me because I have a small crossover and it takes up most of my trunk but guess who doesn't have to rush home after shopping 🙋🏿
When I was a co-op (intern) at AMD in Austin, we were given knock-off Yeti mugs. I still use mine. (I'm a full time employee now.) But I always found it kind of hilarious given we were literally right down the same road as Yeti's headquarters.
Their mugs are OEM's from china.
8:00 i was mostly asleep and woke up right as Levi was saying "Daddy?" in my ear repeatedly
What’s wrong with wanting to have the best? I bought a large hard cooler and it’s incredible for road trips to pack meal prep so you don’t have to be a slave to trash food on the road. Completely worth the money I spent on it. I’ll never need to buy another cooler again.
We actually don't use coolers anymore. We got a mini-fridge (seriously) and a long-term battery for long road trips. No ice, no mess, and it uses very little electricity! (And a lot cheaper than 2k 🤣)
Hey that's a cool idea! Definitely never seen that before but glad it works for you and your lifestyle 👋💪
I did the same thing! 12V fridge I can plug directly into my car, or use a portable power bank if I need the car off for a while.
It may not be as environmentally sustainable though, as all the electronics and batteries are unlikely to be ethically sourced and made.
Absolutely. We dry camp and was looking into yeti. Decided to get a cooler that could plug into a 12v plug in the bed of the truck that has an actual compressor. Actually has saved us money not having to buy ic and no soggy food!
I have the old yeti roadie-- bought it 3 years ago. It's been great. I also have a few of their cups and a couple water bottles-- love them as they actually keep drinks cold or soup hot for a long time.
Ok but the easy bake oven comparison explains it so quickly so nicely :D
Hahaha pretty proud of that one 🤪
Outline online named the yeti camp chair 'best for sitting out the apocalypse' which more or less transfers to all of their products, and it was a funny way of saying they're super overbuilt and durable....but for a hefty price tag.
Yeti is great (and through chats with their sustainability head are really starting the process to make MOVES), but as you said, we don't all need one :)
I have had a Yeti for 6 years here in Texas. It has been through 2 hurricanes and a tornado and has survived all of them. It still holds ice for days. It's worth it.
I own 4 yeti coolers, I couldn’t tell you how many cups, wine glasses, and own 2 bags, a backpack etc. We are yeti fans, I fish offshore in Florida, spend weeks in the mountains in Colorado hunting elk. Those coolers hold my meat cold and fresh. 2200 mile drive or 80 mile boat ride in 95 degree heat they do a great job.
Another interesting brand in this space is Zojirushi, they make a wide variety of vacuum flasks, including very neat sets for workplace lunches (they are Japanese after all), and electric cooking machines, such as hot water dispensers, bread makers, and rice cookers, which are far faster and more energy efficient than using natural gas for cooking even when using 110V mains (see the recent Technology Connections video), and, obviously, they can use renewable energy to cook food with zero emissions.
I can vouch Zojirushi's quality when it comes to rice cookers. I have purchased multiple due to their high quality
I can vouch
The Yeti image kinda reminds me of the Filson brand, different being Filson is much older and sells clothing mostly. Besides that very similar, built to last, expensive as a result, marketed as being for rugged outdoorsman, lots of collaborations with fishermen, wilderness guides, etc, and actual bought a fair bit by people who just wanna flex
Filson would probably actually make a good video
Yeah man, I'm a city letter carrier (mailman with the uniform you all know) and my $40 Igloo cooler lasts all day in my truck which always gets about 30 degrees hotter than the outside temperature. You can never go wrong with the mid to high end models of the cheap brands.
Yeti coolers have been shown time and time again to hold less ice and for less time than the competition (orca, rtic, Engel) etc yet people keep buying them even though they are more expensive than these high quality alternatives. Buying for the brand name only sadly
Not doubting you, but is there anywhere I could see this info? I'm in the market for a new cooler. Thanks!
@@carlover4239 if you search cooler comparisons on youtube there will be a few vids that come up. The yeti maxes out at 5-6 days in most of the others can go 8-10
@@carlover4239 ruclips.net/video/zu-V0ZqfYHg/видео.html
I go camping often and I absolutely love my yeti tundra cooler. If packed properly, you can usually go an entire weekend without having to worry about food going bad or ice melting
Another good reason and non-traditional use for Yeti or other similar coolers is the reason I have one: Hurricane season in Florida. When a storm is looming and we know we'll be without power for a few days or weeks, it's nice to know you can keep important things like breast milk and food on ice for nearly a week at a time without any power. I bought my Yeti the day before Irma hit Miami, and while I was lucky and didn't lose power, my family was able to use it for the 2 weeks they were without power.
A Yeti or similar level of quality cooler is almost a must for Texans. Hosting a party? Drinks in the Yeti. Hunting? Food and drinks in the Yeti, game in the Yeti on the way home. Fishing? Keeps the fish fresh all day and keeps your drinks cold so you don’t overheat in the 115° sun. It’s a buy once cry once purchase that’s almost a must for Texans at least.
You know future proof always making great videos
Thanks for the support!! ✨
Lifetime coolers are made in the us and sold at Walmart for a little over a hundred...works great and similar to yeti .
I have a Pelican and it works very good. All 15 years of it🙌🏾
I’ve been thinking about getting a high-end cooler for a while, but it has more to do with disaster preparedness. I live in Texas, we can’t really rely on our electrical grid here. In 2021 during Snowpocalypse, or some people called it Snow-vid, I was able to maintain the freshness of my perishable food by just putting it outside on the balcony. This summer there was a possibility of the grid going down again, and I wasn’t going to have that luxury of a cold balcony. Also I am very interested in other companies that make similarly rugged and efficient coolers and more affordable price.
I have a Yeti thermal mug. The beverage is still hot even 6 hours later.
We just passed Father’s Day, & I saw so many tweets about fathers getting asked what they wanted for their special day. For those that can afford it & would use it, a comparable cooler seems like a sensible gift that has longevity & generational transference opportunities. It could make sense as a business expense for transporting perishable items. I’ve had a basic 30 gallon unit for over 20 years that rarely gets used without car ownership. Would I accept one as a gift, sure. But I’d do better with an efficient freezer🙂
Wow that was some crazy timing on explaining rotomolding.
I was literally, and I mean that in the actual dictionary definition not the for emphasis meaning, typing "cooler" into costco's search as I started this video. The first result was a "rotomolded cooler" to which I asked myself "wtf is that" and you instantly answered that question.
I need the video explaining the phenomenon of the stanley thermos. At least here in Argentina it became fashionable 3 or 4 years ago and the very high price at which they sell it is incredible
A cheap coleman cooler. A can of spray foam. Two rubber draw latches. Some cheap freezer door seals to line the rim. Bout $40 in materials and it should be pretty good, right?
I won a Yeti in a raffle and I work in construction and so far it's been a great cooler. I can put it under the sun all day and it's still cool inside at the end of the day.
It's not the zippers. That's what gets the soft sided ones. Someone makes a replacement slider piece now so hopefully that will save me.
I love the Psychology with all of this. How most have no idea/clue why they buy or do what they do.
YETI been on that list of brands. Perception and emotional connection you have can out weigh a lot.
I have an orca cooler that I was gifted and gotta say, it’s worlds better than anything I had before. I rarely need ice for as long as it can keep it for but even shorter trips it keeps everything from getting as soggy and gross as the coolers I used to have. Do I absolutely need it? No, was it a great gift, absolutely.
I’m the type of shopper who does research, compares, and reads reviews but even I wanted yeti. I’ve always wanted so I got one, sometimes you have to indulge with a brand you’ve always wanted.
A bullet proof cooler that will last presumably longer than my lifetime. Seems more sustainable than buying and most likely replacing a Coleman later on. Call me a sucker but makes sense to me. Buy once cry once.
Curious if Levi is going to host from the back of his Prius
Haha we'll be releasing videos filmed in new locations soon enough, but don't bank on camera-on-dash Future Proof videos any time soon 😉😅
*Drinks out of Yeti tumbler while watching this*
My husband has a cooler that still works well. We aren't purchasing a yeti cooler until we need it.
That's awesome to hear! That's all we're trying to promote here 💪💪
I own a lifetime cooler and I love it. Just as good as a YETI and made in the USA too but, a fraction of the price of a Yeti.
It's the last cooler I'll ever need to buy and that's the value in the brand, as long as it doesn't walk away one day.
I bought a yeti because I can and I had a situation where I needed to keep stuff cold for a few days, I don't care at all if I overpaid a bit they are nice!
Thank you for the content!
A friend of mine gave his son a $495 Yeti Cooler for his high school graduation gift. The kid was thrilled.
What kid wants a $500 Cooler for a graduation gift 🎁? Craziness???
The thing about these overkill outdoor brands that go fashion viral is that their target demographic changes dramatically. Not only do these new buyers dont need indestructible coolers or jackets, they are much more likely to throw them out or buy a new one in a year because ultimatly theyre not buying for the quality theyre buying for hype
Yeti really is the Arc’teryx of coolers. Yes it’s expensive, no you probably don’t need it but take care of it and a freshly washed 7 year old cooler looks and works like you bought it yesterday. It’s pretty common to see 2,3,4 old crappy coolers in someone’s garage.
I bought one last month. Tundra Haul. Brand new out-of-the-box with a warped lid that wouldn’t seal. Going through the replacement process. Seems too common for a $450 cooler. (34 times the price of my other cooler)
So here’s the thing…these days I appreciate more and more the companies who make quality products that are almost heirloom quality. That being said, I don’t need everything to be of that quality and a lot of things are good enough for MY specific lifestyle and requirements. I would never pay this much for a cooler but that’s because I now have a spinal injury and don’t get to do much adventuring these days…but we do own a Yeti cooler…. 🤔…my wife just won it at a wedding raffle about a week ago 😂 🎉. So I guess we will be “testing it out” this weekend. We do own the Yeti Tumblers I think they are called and I use that every single day along with my Nalgene bottle…never leave home without it!
I laughed at the Yeti sticker part of the video and have similar thoughts about branded stickers to show off but hey if that someone’s thing and it makes them happy, who am I to say anything about it.
Appreciate the videos and info you provide 🇨🇦
Yetis are worth it if you use them a lot.
My roadie 24 is a cooler/seat/prep station. When l go fishing, plus l got it half off on craigslist!
I won a yeti cooler from an Instagram contest run by a boho wall decal brand (so strange…). It’s pretty great, but I would never have spent $300+ on it
Medical applications are also a market they have tapped into. Having a cooler that can guarantee that medicine is in a safe and climate controlled environment is perfect for emergency medical tents and camps around the world. I encounter a bear every year. I’m also an outdoorsy Alaskan
I'm going to copy paste what I wrote in another comment section about YETI...
"I had a YETI water bottle where I put carbonated water in it and then I couldn't for the life of me open the lid. It was stuck hard. It was all my fault since I didn't read the care notes that came with it because if I did, I would have seen the warning that said not to put carbonated water nor fruit juice in it because the gas will put pressure in the insulted water bottle. I had it for already three years. I called YETI not expecting them to do anything considering it was my fault, but I wanted to see if they had suggestions on how I could open the lid. YETI simply told me to throw away my bottle and they would send me a new one. I didn't have the receipt anymore but all they needed was that I take a picture of a number underneath the bottle. Some time later, I received a brand new bottle. Shipping was all taking care of. You really pay for the warranty service with these expensive products."
🤷🏼♂️😂 I LOVE yeti! Shits expensive but the BEST quality stuff.
The rambler lids on the bottles…. I Work outside and rough with my gear and clumsy. I dropped it full of water on concrete and barely a scratch on it while others I’ve had would snap apart just by using them.
I have a cabelas branded cooler thats roughly the same as cabelas. I love using it for hunting and a few times it's saved me when powers gone out. I slap in ice and save my freezer.
As a Canadian, I’m not a fan of all of the “Made in America” branding. It would be nice to see Levi advertising “Made in (insert any country that supports unions/fair wages/benefits etc”.
-I should also add, that after a bit of research, Levi is also Canadian. Why all the “Made in America” at the end of every video??
I'll say this. I own a singlesoft yeti cooler backpack. I live in Florida and it has been sitting in direct light in the bed of my truck for the last 4 days. May I mention I've owned it for 3 years and do it regularly. It is beefy and outlasts neglect. Which is what I needed.
But yes, cheeper options exist and they do the same thing... But honestly I don't think the would out last my negligence
I bought a Yeti cooler as a financial choice. Since you need ice every 4-5 days instead of 1-2 days, it rapidly makes sense to spend 250$ more on a good cooler.
Hey Levi, I found a Canadian brand that is somewhat affordable and build pretty well called Chilly Moose
Thanks for letting us know, we'll definitely look into them! ✨
Oh gawd, ice boxes as a status symbol... please kmn...
I considered getting a Yeti for my cross-Canada trip (there are just some things I can't get in BC) but am heavily leaning towards getting a Pelican instead, mainly because the "buckles" seem to be better and not so flimsy compared to the Yeti's.
Get an Orca - ice lasts way longer and has more space than a yeti for the 'same size'
I have a pelican and I have also sold Yeti products. I would recommend the Orca as well, but between the pelican and the yeti I definitely like the buckles on the pelican more than on the yeti.
I have a lifetime cooler that has been through it the past 2-3 years. Still looks brand new 👍
Levi, could you do a video about the new Dove body wash reusable containers? I have seen a lot of ads for this new product.
Yeti is big in the military community due to how well they work
I thought this upload would already be from the road. How many do you have in the bank? Or in other words: when can we expect the first Future Proof video from your new home aka the Prius? ;)
We've got a couple of videos banked, but soon enough we'll have new locations for these! It'll sure be a surprise, especially to those who don't follow the other channel 😂
watched this video after getting back from a camping trip that took 3 bags of ice over 5 days and really had me wondering if it might be worth biting the bullet on one of these "premium" coolers for the bulk of perishable items we trekked.
I have the Yeti /Orca/Igloo coolers product line and have to say it's very hyped up ( like Starbucks ) . Since I'm Austin based, I had to get a Yeti product, but do I really need a 200-1000 dollars when going fishing for 4-8 hours? No and not only no, but hell no.
To be honest, I don't need to own a Yeti cooler, but I could stand to rent a couple for a few days while I clean out my fridge (and freezer). Has anyone tried opening a business renting that kind of high-end outdoor gear?
It’s like buying an expensive pen, just so you don’t lose it.
I kinda scoffed at the Yeti cooler until I actually used one. They are legitimately amazing.
My one concern with quality products from a business perspective is that each customer only buys it once ideally. So often it’s hard to get the funds you need to compete with shitty brands.
I think an appropriate similar to the nespresso but not shitty will be the go to moving forward. Subscriptions and stuff like that can be a good thing if it supports ethical quality brands.
How is a quality lasting product a concern? Unless you're invested in Yeti, this just sounds silly.
@@Slam- oh you’ve misunderstood. My bad. I was more so referring to how can quality brands stay afloat.
You can market on quality and ethics, but with a product that really does last you slowly run out of customers.
I’m just interested in developing ways to alleviate that so quality brands can stay competitive and expand to more of the market. The ways I’ve noticed so far have been subscription models, nespresso models, large range of products backed by the quality of your main stays (such as Samsung with its TVs that they make very little on) or by just charging exorbitant amounts to you get enough money for the product to make up for never selling again.
In real life business terms this is important. Finding a sustainable way to make sustainable businesses succeed will make them more attractive for investment and allow an alternative to shit quality stuff
Quality & outstanding customer service is a winning combo. Yeti crushes it in both.
No clue what brand it was but the cooler I acquired in Iraq in 04 was insane. I would load it up with drinks and ice and head out on a convoy and the ice would still be there 4 five days later. In the bed of a truck. In the sun. In (again) Iraq.
8:03 was too perfect, meme culture speaks more than words can say - I'm referring to you as Eco Daddy from now on
Engel was founded in 1997 and at the time was making roto molded coolers. Maybe I’m missing something but I don’t think yeti was the first.
I like their travel coffee mugs. I've had 1 for 7 years and another smaller one for 3 years
Yeah I went for RTIC coolers and tumblers. Same performance and almost half the price.
Don’t even need a Yeti cooler when Cabelas makes a clone without the brand name tax.
"Daddy? Oh I'm sorry. Daddy? Oh uh sorry daddy- daddy- sorry daddy?" - Levi, 2022
Amazing conclusion to the video, keep up the amazing videos!!!
Thanks so much, Oscar!!
I will say that Yeti waterbottles are the best waterbottles ever. Hikes, camping, or getting hit straight on by a car because it was on the left side of your backpack while biking while being hit by a car, it really is indestructible, and keeps everything either warm or cold, sometimes even to a detriment because after a day your coffee is still too hot to drink if you forgot to open the lid.
I have quite a few yeti hard coolers and a few other brands Like ozark trail and lifetime. Honestly you don't need to spend yeti money to get yeti results as far as hard coolers. Now when we are speaking if soft coolers particularly the yeti m30 it is absolutely the best soft cooler on the market. I have other soft cooler brands as well and nothing comes close to the m30. Ice in the m30 will last almost as long as ice in a hard cooler.
Are they over priced? HELL YES, are they over hyped? HELL YES! But I have a couple and I have a 45 quart in the back of my work truck and hasn't left the back of the truck in over 4 years and iv slammed shovels, bricks, toolboxes and all kind of crap against it and it looks beat but it's still holding on strong
Im sticking with my Yoo-Hoo promo igloo cooler lol
3:59 pretty sure it's not water tight, it will leak if tipped over.
My ~ $50cdn cole man cooler keeps ice (3 x 4L milk jugs) on Vanc. Isl. in summer for 7 days. So why bother with Yeti?
I’d love it if there was a place where you could specifically find alternatives to hyped, admittedly good but insanely pricey products that are just as good or even just almost as good but more affordable for the everyday person 👀
Gotta do your own research, only you know what you can compromise on. Unfortunately it is time consuming and you'll end up wrapped up in that culture. That's why I read a lot about boots and knives and watches and stuff.
I' m not worried about bears where I go camping but bear proof coolers double as racoon proof coolers which I have had issues with
Never underestimate word of mouth, Grado is all word of mouth. Everything expensive and reliable quality becomes co-opted by dinguses.
Great overview! Thank you.
Thanks for joining us here! 🙏
in the beginning I thought you were going to throw us off and say pelican
Damn $500 for a cooler is mad, only use case to dash out that amount of money is if you'll use it alot like your car i.e going camping, having BBQs and many more events
I own a “Lifeerime 28 QU. Kept drinks cold for 7 days in my car and cost $105. It is certified by the the Grizzly Bear council as well. Yeti has their own store in the mall and sells all that overpriced stuff
I feel like you dug a little too hard into people buying Yetis as a status symbol. Yeah people do that, but you spent very little time comparatively talking about why they’re worth buying.
Here’s my story. I go on 5-6 camping and float trips a year. I bought a Coleman cooler in 2019 for around 70 bucks, a higher end model of theirs. After 3 trips I found myself drilling into it and buying screws and epoxy to repair the hinges and keep the lid from falling off, which proved to be a losing battle. Shortly after that started, one of the handles broke off and I had to “customize” and make my own, further modifying the cooler. Also, if I’m anywhere more than 2 days, I inevitably have to leave camp to get more ice.
Eventually I saved up and bought a similar sized Yeti late in 2021, it’s been on several trips and I have had no issue with it at all. Very durable, very insulated and reliable. Honestly, the only downside is that everyone thinks I’m some rich asshole, but whatever. They’re drinking warm beer