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I have worked in Hollywood at places like Dreamworks and Digital Domain for 20 years. While AI is impressive and unfortunately will wipe out stock footage in the next few years, what I see from a production standpoint to make, lets say a Pixar type movie, isn't yet even on the horizon. Do we even know if those animated bits are textured CG models, or some 2d manipulation? How long did it take to render those few seconds? Do you have granular controls to tweak every finger, every eyebrow twitch to an exact frame? I have been a part of many things like this over the years, and when it finally gets in the hands of the artists, you see how little it works and the stuff shown in demos were the cherry picked few that actually worked. But thinking about moving up the pipeline from artists to managers to producers to directors to executives, will all of these people continue to lose jobs? As a narrative filmmaker myself, where is the limits of AI ability? In 5-10 years, would an executive just tell an AI terminal to make a scifi movie, a romantic comedy, and the AI just spits it out done? It would write the scripts, create the AI actors, etc etc. Then in 5-10 years after that, would an executive AI tell the AI team to make 10 blocbuster movies, and that is the only prompt needed to create all of them, from start to finish. Its a fascinating and worrisome time to be alive.
Yeah I agree, I think it will be used more focused. For example as a last step/filter for vfx fpr example. Imagine a poorly made cgi run through AI makes it hyperrealistic.
Telling AI to make any number of movies is nonsense. It's total content inflation in general. We already have too much content without being able to watch even a small fraction of everything. Which changes the laws and senses of choosing anything. Imagine you have 1 billion different cameras on market? Why and for what? We already have a problem with this unnecessary choices all where. This is a strange direction for development in terms of senses, some kind of artificial substitution of concepts.. And where are the new great names in filmmaking whose work fills you with existential feelings? They're all old. " The "democratization" of creativity as it stands as if it hasn't had a good effect on cinema as an art form in particular. And we keep going there only now we're having a hepatic leap🤷♂️ I realize I'm overreacting. But there's something to think about
Creativity is about hyper-communication and self-expression. And ai creativity, in such a statement as film automation, makes as much sense as an AI that will communicate with your friends or with you psychologist/confession to your priest... instead of you. What next in such of strange "logic"? Maybe AI audience? Problem that in ocean of AI content your self-expression can be lost. We are partly feeling this problem even now. It's a great challenge, including a philosophical one, to keep your creative voice in these conditions, using technology for yourself, not yourself in technology. And not to compete with what we shouldn't be competing with at all...
There's definitely going to be human intervention before a script and a movie are finalized. It will require a team of humans who specialize in each aspect of film making to train/direct the AI to accurately make whatever the company needs.
Are most things already not real on social media? Humans with tons of make up and filters? People posting their fake life 24/7 and the common humans are still hearting all of their post? For me definitely, thats one of the reason I dont follow any "influencers" but when looking around me? People are even paying ai generated women on onlyfans...these stuffs make you think twice when consuming online content these days.
Maybe in the future, documentaries will be more important than ever, those using real footage, and perhaps every movie or video will have to present some kind of certificate, for "real footage" or "AI footage"
To be honest: My brain just starts thinking about selling everything media related and move into the woods. I don't see anything good in watching machines without any human achievement that makes anybody proud. I only saw the lazyness of a new generation where everything is just a wish away. Like a computer doing music on its own to fullfil the needs of some teenager on tiktok etc. All I see are porn dolls on different levels now even pretending doing deep literature or cinematography with passion. Like watching a robot doing a 100m run better than a human being and applauding on top and being fascinated. Like being fascinated watching an accident. Sorry I am out. This is not art, call me conservative, I don't care at all. I don't feel this ai stuff at all. I have a soul and I don't like to get involved into things pretending they have a soul but are only calculating. Disgusting.
This is one of the best videos on the topic, because you mention some of the issues that need to be overcome. That said there is an inevitability to this. If we look back at the difference between how Napster vs Apple handled distributed music it gives us a little insight as to where we're currently at with AI, and that is in the realm of Napster. There is a high probability that once this goes through the courts a lot of the companies that have been using copyrighted material are going to have heavy fines that could potentially change the AI landscape; however, the cat is out of the bag and my suspicion is that laws are going to be passed requiring some kind of metadata identification of how the footage was made. That way in the long run AI videos won't be able to masquerade as real when under scrutiny for live production and political/juridically purposes. Basically if it's not identified properly then it's likely going to have to be assumed to be fake, which is unfortunate.
@@matteobertoli True, but at the end of the day...that's the direction the "convo" in general is going. The tech, the quality and comparison to actual film images, the speed and ease of use of it all.. The point is simple, the idea of watching a film or TV show completely created from AI, script included...sounds like torture. We gotta fight it, every step of the way ! lol.
I still believe this AI thing at the moment is just a great tool for referencing for real work, for instance, if you're developing an idea, AI can be a good tool to provide references for what you're imagining (I use it now for that). As a filmmaker killer...I doubt it, especially the way it's going legally. AI uses real world databases to develop these things, and I think in legal terms it's going to be hard for people or companies to be on the clear with AI stuff to be used for commercial purposes. I might be wrong, but that's how I see it now.
Really interesting topic! So you think that earning money as a filmmaker by contributing stock footage to platforms is not gone last a long time anymore?
a well balanced look at the development trajectory and possible implications of AI generated video...AI is, to me, something that is not going to go away and needs to be thought about in terms of how and why you would use it...or not...within your own sphere of creative endeavours. Producers of stock footage (for B roll) and commercials (advertisements) are the two areas I see as being under threat the most.
Everyone comes around at some point, its like when LF was dominating the market and people swore it was overrated then suddenly loved it when their favorite camera company released an LF sensor
I doubt that we will see coherent AI-generated films in the next five years but the stock footage industry will likely feel the effects of this the most.
Get the BUTTERY LUTs collection here: www.butteryluts.com. Get 20% OFF storewide with code WINTER20 at checkout! Get the BUTTERY ACADEMY here: www.butteryacademy.com. Get 20% OFF storewide with code WINTER20 at checkout!
I have worked in Hollywood at places like Dreamworks and Digital Domain for 20 years. While AI is impressive and unfortunately will wipe out stock footage in the next few years, what I see from a production standpoint to make, lets say a Pixar type movie, isn't yet even on the horizon. Do we even know if those animated bits are textured CG models, or some 2d manipulation? How long did it take to render those few seconds? Do you have granular controls to tweak every finger, every eyebrow twitch to an exact frame? I have been a part of many things like this over the years, and when it finally gets in the hands of the artists, you see how little it works and the stuff shown in demos were the cherry picked few that actually worked. But thinking about moving up the pipeline from artists to managers to producers to directors to executives, will all of these people continue to lose jobs? As a narrative filmmaker myself, where is the limits of AI ability? In 5-10 years, would an executive just tell an AI terminal to make a scifi movie, a romantic comedy, and the AI just spits it out done? It would write the scripts, create the AI actors, etc etc. Then in 5-10 years after that, would an executive AI tell the AI team to make 10 blocbuster movies, and that is the only prompt needed to create all of them, from start to finish. Its a fascinating and worrisome time to be alive.
Yeah I agree, I think it will be used more focused. For example as a last step/filter for vfx fpr example. Imagine a poorly made cgi run through AI makes it hyperrealistic.
Telling AI to make any number of movies is nonsense. It's total content inflation in general. We already have too much content without being able to watch even a small fraction of everything. Which changes the laws and senses of choosing anything. Imagine you have 1 billion different cameras on market? Why and for what? We already have a problem with this unnecessary choices all where. This is a strange direction for development in terms of senses, some kind of artificial substitution of concepts..
And where are the new great names in filmmaking whose work fills you with existential feelings? They're all old. " The "democratization" of creativity as it stands as if it hasn't had a good effect on cinema as an art form in particular. And we keep going there only now we're having a hepatic leap🤷♂️
I realize I'm overreacting. But there's something to think about
Creativity is about hyper-communication and self-expression. And ai creativity, in such a statement as film automation, makes as much sense as an AI that will communicate with your friends or with you psychologist/confession to your priest... instead of you.
What next in such of strange "logic"? Maybe AI audience?
Problem that in ocean of AI content your self-expression can be lost. We are partly feeling this problem even now.
It's a great challenge, including a philosophical one, to keep your creative voice in these conditions, using technology for yourself, not yourself in technology. And not to compete with what we shouldn't be competing with at all...
There's definitely going to be human intervention before a script and a movie are finalized. It will require a team of humans who specialize in each aspect of film making to train/direct the AI to accurately make whatever the company needs.
Is there really any point in spending time on social media if none of it is real
Are most things already not real on social media? Humans with tons of make up and filters?
People posting their fake life 24/7 and the common humans are still hearting all of their post?
For me definitely, thats one of the reason I dont follow any "influencers" but when looking around me? People are even paying ai generated women on onlyfans...these stuffs make you think twice when consuming online content these days.
👏👏👏👏
Matteo this is EYE OPENING... Now I wonder if I am wasting my time learning more about cinematography and running around getting b-roll...
Maybe in the future, documentaries will be more important than ever, those using real footage, and perhaps every movie or video will have to present some kind of certificate, for "real footage" or "AI footage"
My thoughts EXACTLY!
The way the audio translation keeps your "voice" in every language is insane.
To be honest: My brain just starts thinking about selling everything media related and move into the woods. I don't see anything good in watching machines without any human achievement that makes anybody proud. I only saw the lazyness of a new generation where everything is just a wish away. Like a computer doing music on its own to fullfil the needs of some teenager on tiktok etc. All I see are porn dolls on different levels now even pretending doing deep literature or cinematography with passion. Like watching a robot doing a 100m run better than a human being and applauding on top and being fascinated. Like being fascinated watching an accident. Sorry I am out. This is not art, call me conservative, I don't care at all. I don't feel this ai stuff at all. I have a soul and I don't like to get involved into things pretending they have a soul but are only calculating. Disgusting.
This is one of the best videos on the topic, because you mention some of the issues that need to be overcome. That said there is an inevitability to this. If we look back at the difference between how Napster vs Apple handled distributed music it gives us a little insight as to where we're currently at with AI, and that is in the realm of Napster. There is a high probability that once this goes through the courts a lot of the companies that have been using copyrighted material are going to have heavy fines that could potentially change the AI landscape; however, the cat is out of the bag and my suspicion is that laws are going to be passed requiring some kind of metadata identification of how the footage was made. That way in the long run AI videos won't be able to masquerade as real when under scrutiny for live production and political/juridically purposes. Basically if it's not identified properly then it's likely going to have to be assumed to be fake, which is unfortunate.
WHO WANTS TO SIT AT HOME AND WATCH A SCRIPT AND MOVIE CREATED USING AI ?! ENERGY - SOUL - PASSION - HUMAN CONNECTION - TRUE ART, WILL PREVAIL.
Unfortunately, most people don’t care….
@@mazli84 Well they can keep going to McDonalds if they want to lol, the real will keep cooking over the campfire lol.
That’s not really the point of the video
@@matteobertoli True, but at the end of the day...that's the direction the "convo" in general is going. The tech, the quality and comparison to actual film images, the speed and ease of use of it all.. The point is simple, the idea of watching a film or TV show completely created from AI, script included...sounds like torture. We gotta fight it, every step of the way ! lol.
I still believe this AI thing at the moment is just a great tool for referencing for real work, for instance, if you're developing an idea, AI can be a good tool to provide references for what you're imagining (I use it now for that).
As a filmmaker killer...I doubt it, especially the way it's going legally. AI uses real world databases to develop these things, and I think in legal terms it's going to be hard for people or companies to be on the clear with AI stuff to be used for commercial purposes.
I might be wrong, but that's how I see it now.
yeah, visualization tool helping to do storyboarding
As you said .. the thing that scares the most is the speed with which it improves .. within 5 years AI will be at professional levels ..
Goodbye artgrid and arrlist. Soon all ads will be AI and feature films.
Really interesting topic! So you think that earning money as a filmmaker by contributing stock footage to platforms is not gone last a long time anymore?
Bro for a second I was like "I didn't know he spoke french like that!" Caught me off guard 🙀
a well balanced look at the development trajectory and possible implications of AI generated video...AI is, to me, something that is not going to go away and needs to be thought about in terms of how and why you would use it...or not...within your own sphere of creative endeavours. Producers of stock footage (for B roll) and commercials (advertisements) are the two areas I see as being under threat the most.
Everyone comes around at some point, its like when LF was dominating the market and people swore it was overrated then suddenly loved it when their favorite camera company released an LF sensor
Awesome video Matteo!
The Arabic is both impressive and hilarious. The hilarious part that the last word in our dialect means to “beat you up”.😂
I doubt that we will see coherent AI-generated films in the next five years but the stock footage industry will likely feel the effects of this the most.
il pezzo in giapponese in realtà eri proprio tu :-)
Your french is pretty good 😉
german was perfect haha