What a brilliant topic, Luc! 34 year veteran editor here. I started on the very last dying moments of 16mm reversal film and in the middle of the tape era we scoffed at the idea that there would come a day that computers would have sufficient storage and data handling speed to execute editing. How very wrong we were! The take home message is - adapt, or die trying in this business. But I agree with you though on “AI”, because AI isn’t artificial intelligence, it’s machine learning. It’s ‘stamp collecting’ information created intelligently by humans and rearranging it with the semblance of creativity. Whilst the biggest question in academic philosophy remains unanswered, namely, “What is consciousness?”, true AI is unattainable. How can human conciousness and intelligence, the essence of being alive, be imitated if we don’t even know what it is we’re trying to imitate?
I'm not sure if this is quite the same as adapt or die. This feels way different than a transition from analog editing or capture to the digital realm. This feels more akin to the creation of motion pictures themselves over a century ago, disrupting the theatre industry. The creators of this technology claim it will empower artists and inspire a new style of content to live alongside filmmaking. But I'm really not so sure of their optimistic outlook.
I think a lot of the production pipelines will be reduced, e.g. one skilled VFX artist + AI tools will do what previously required a big team of artists to do. Same with many other film industry jobs. However, you may find that some of those out-of-work artists may then become producers of their own projects using those same tools.
The fact that luxury brand purses are still being made and knockoff factories are still copying them probably tells us where AI will fit in future. Brand and perception will always be key.
I do have a concern, Luc. Many people today are seemingly desensitized to quality and value expediency more, especially in the arts. I consider storytellers and the cinematographers who turn their stories into productions, to be collaborators in the making of art. In my view people's taste has deteriorated over time at about the same rate AI has advanced. I don't think AI is the culprit, but our loss in appreciating the aesthetics of art is the problem. I'm not sure people are even aware of these changes since it has been occurring slowy over years and is difficult to descern. PragerU did an interesting piece on this very subject on Jan 2nd of this year ("Why Is Classical Art So Good?") although it was aimed at art specifically. Apart from the "Breath of life" given to man by God to distinguish us from the rest of creation, AI is soulless and is just a machine that has been made by man and should be used for benefit of man.
People want their quick fix and want it with minimal effort. I agree, people will trade quality all day long for a significant drop in quantity (speed) and if we're being honest money. Humans typically cost more than robots to do jobs, the concern is how the top 1% "elite" feel about us 99% and how they will go about steering our future.
@@LucForsyth Average consumer doesn't give a shit. Only aspiring filmmakers and production design artists scrutinize and wax nostalgic about stuff like that.
@@AntonioPerez-zk2mb I disagree. I wouldn't buy a photo or painting created by AI because it would have no value to me, just disposable art. I would buy a photo print or a painting from a photographer or artist though because there is a story attached, and I think many people would feel the same. Things will change though and future generations might be different, but I'm neither an aspiring filmmaker or a production design artist and yet I care! Time will tell.
The emotional value is so true. I've seen b-roll sequences of people on vacation which wasn't great on a technical aspect but I felt connected to it knowing that people were out and enjoying themselves. But I've seen some AI sequences that were about the same, but because I knew it was an AI edit, I really didn't give a shit lol
AI is used in DaVinci Resolve to do things like selecting people’s skin (so that you can grade people’s skin without messing up the colors of other stuff in the scene) so that you don’t need to do rotoscoping. I think people will use the AI because rotoscoping is hard to do and I think most people would want an AI to do it for them. Resolve can also use AI to remove objects from a video.
Its an incredibly interesting development for online content. I believe our relationship with content is going to change forever, we've never had to second guess who or *what* produced the content-imo that fact alone will polarize but also we'll see some new things! which is exciting! I've been using AI to enhance what I'm already coming up with, and once people realise that the hype was never supposed to be about AI creating from scratch on its own (which is interesting sure..) but instead combined with your own ideas, you start unlocking creativity and ideas you didn't know you had! So much to be discovered this way! Great topic Luc! Thank you :)
Very interesting! AI is also used in more subtle ways already, like the 'auto' button on Premiere's Lumetri Colour panel. Definitely a huge time saver when you need a quick colour grade! I'm curious what you think about the potential of user generated content. It would be like reading a book and asking AI to generate a new ending or an entire new book with a specific plot and characters. If this materializes, it would have a massive impact on the entertainment industry as audiences wouldn't have to rely on other people to create movies, TV shows, music, and books for them.
Hi Luc, looks like my last comment didn't go through, so trying again. I have really enjoyed your videos over the past several months. Was wondering how you source news clips for your videos. I've only really been able to find things clips from tv shows or movies, but not news sources. I've wanted to incorporate news clips into short documentaries, but they've been pretty elusive to me. Would you consider sharing how you do that, or at least making a video about how to use news clips? I think that would be a great topic.
We have worked in the industry for many years and cannot believe the rate of acceleration of AI over the last few months, now quite common to work with the Unreal engine combined with AI , loving the excitement in gives us , but do feel like we may need to put the brakes on just a little, feels like we are running down a hill at great speed , always a little risky.
Great video! Totally agree (or hope so) that people won't value AI generated stuff as human made. For the same reason people buy extremely expensive art.
Imagine a youtube studio tool that will scan any clip and make it snappier in order keep viewers attention based on interaction. Or if Netflix/HBO feeds their viewers habits into AI. I'm sure hollywood will co-produce in post with a machine as side-help to keep a viewers interest in movies like starwars. Even when it comes to dynamic in audio and sound effects. AI will not do all the work, but I'm sure many will consult it for production value based on attention and make sure publishers/investors make their end of the deal. Wild times.
Hi Luc. The problem is not AI having autonomy to fully generate a film on its own. The real imminent problem is the way AI generators are going to facilitate and totally replace a major section of filmmaking. If you picture Unreal Engine fused with an AI generator (which is where we are headed), you’ll have something that will let you generate, customize and fine-tune photorealistic results of whatever location, production design, art direction and light quality you want, including camera placement, camera movement and lenses. Integrating actors (when AI actors don’t cut it and quality acting is required) will be easier than sending a text message. Which studio, production company or client would, in their right mind, willingly pay hundreds of thousands of dollars a day to get permits, build sets, hire crew and equipment, move everything to locations, get food (and accommodation in a lot of cases), when they can pay a fraction of that by sitting at a computer and output what they want? In the next few years, more than ever before, one-man band films will be able to reach a level of production-value that no one can achieve right now by themselves. The most a filmmaking team will consist of is heads of department - director, writer, DP, editor, production designer, art director, sound mixer and composer - sitting at a computer offering input and making choices on their respective fields. The rest of the film crew has its days numbered. The deluge of audiovisual production that will be thrown at us is going to make the current output of streamers seem like a glass of water in the middle of the pacific ocean. As to what safe zones will be left - documentaries, because it lives off of registered reality. Coding, as you suggested (half-jokingly, I reckon) will not be a safe choice as AI will absolutely be able to code and fix itself.
At last! Someone finally stated the obvious that no one else is saying. First to go will be advertisements and music videos. Then television and finally features. There's going to be a gradual reduction in manpower needs on these shows over the next few years.
@@AlexGarcia-ze4yg Absolutely, but people seem to only be focusing on and worrying about AI’s ability to autonomously output stuff. That is not a problem. AI making it possible to achieve high production-value results while ditching 90% of the workforce and resources that, until now, were needed for such quality is the true dormant volcano about explode and obliterate the industry - unless the technology unexpectedly plateaus or the unions wake up and demand proper legislation.
This AI thing is moving so fast that I honestly believe that we will have a video shot with a phone that will be indistinguishable to a high end cinema camera very soon. I told this a friend of mine, and he didn't quite understood what I meant. he answered: yeah, but then you can't do anything with it because of the terrible codec. (he owns a red komodo) but we already have programs that make photorealistic images out of nothing. that is harder in my opinion than to turn a chap looking image into an expensive looking image.
I got color lab ai a few months ago because it just looked so awesome and I am starting to use it to get my footage to a good starting place to start grading my footage.
Good point. I've been thinking along the same lines. I honestly think that AI is currently a very useful tool and will become a better tool with time, but I just don't think that it will be able to do creative things. It will be able to do things very well and some things a lot better a lot of average people, but it will definitely take away from the boring things that nobody wants to do. In a way that's a good thing because you'll be able to concentrate on the creativity.
@@LucForsyth I've never been one to be scare of new tech, even though I might not like it or agree with how it's used. More often than not the tech integrates into society and doesn't change much short term. There's a line I heard in a movie of all places and it went something along the lines "First they screamed about print taking over theater, then radio taking over, then TV taking over and then the internet. What's next?" Yet people still read books, go to plays, listen to the radio and watch TV. Even when stuff changes it doesn't and if you're a creative person, then maybe your workflow changes but you adapt and become even better.
Great video, Luc. But I think you’re making two mistakes. First, the speed of improvement in the capabilities of AIs and quality of their end products is incredibly fast and getting faster. I’m dusting off old scripts that I could never have made without multimillion dollar budgets and I’ll probably be able to make them within one to two years. By myself. Yes, that includes acting all the roles (not that I’ll go that far, but other filmmakers will). Second, studios no longer care about quality they way the used to. They’re starting to accept “good enough.” As long as the audience tunes in and/or buys tickets, the studios will be happy and with budget’s collapsing as a result of AI, they won’t need to generate nearly as much revenue to be massively profitable.
Colorists use judgement, as do set designers and every other player in production. We hire them for their judgement, their finesse. I think AI will (and already has) reduce the demand for rote, mind numbing work (like roto), but AI text has no voice, no personality and same goes for most Midjourney images. These things have severe limitations - and are much more limited than the people hyping them would have you believe. Don;t worry (unless what you do is mostly rote)
This conversation will be very different 10 years from now, when AI would have advanced to beyond it's High school level. ONCE studios/streamers realise that the $$ saving then content production will change. Artistry will still be around but viewed through an elite lens. BUT I think current filmmakers will naturally evolve to fit into the whole AI Filmmakers landscape.
We are still asking AI to make something, and it’s throwing something back, then you ask it to refine it, and the process is iterative enough to generate a rough draft you need to humanize and polish through. If you ask 2 expert craftsmen to make something trained in the same genre you won’t get the same thing. It will be a while for AI but it will probably reduce iterations but may impact creativity if not handled right
Learning how to code will definitely not be the answer. That’s even more under threat. I think the key (in the intermediate time) will be having good taste and knowing what to make, as the how to make things will get much easier. That’s an oversimplification, as being out in the field with a camera is hard. And even if you have the best storyboards you and a machine can make, you still might not bring it home “in the can.”
There is a big difference between a tool that helps YOU create your vision and a tool that creates that vision on its own. If AI can reach the point where it can literally create a motion picture that is as good (or God forbid even better than a human can) it will be game over because not only will filmmakers will be out of a job so will every white collar worker. in other words there will be no movie industry unless they suddenly start paying minimum wage earners a fair wage, fat chance of that happening.
It just completely depends on how good the results are. Once the results are as good as a skilled human then it will take over. Although you will still need humans to wrangle it, tell it what to do and quality check it
I'm not sure. I think humans will find even an amazing film cheapened if they think a computer made it. But tastes will change with generations, so who knows what the next round of kids will like. You're probably right!
Creat shot list for documentary on Tacqueria Sure, here's a shot list for a documentary on a Taqueria: Establishing shots of the exterior of the taqueria, including any signage or decorations. Shots of customers entering the taqueria and being greeted by staff. Close-up shots of the taqueria's menu, showcasing the various dishes and options. Shots of the chefs preparing food in the kitchen, including close-ups of ingredients being chopped, sautéed, and grilled. Interviews with the taqueria's owner and staff, discussing the history and philosophy of the restaurant, as well as their approach to cooking and customer service. Shots of customers enjoying their food, both inside the taqueria and on the go. Close-up shots of different types of tacos and other dishes, highlighting their presentation and ingredients. Time-lapse shots of the taqueria during different times of day, showcasing the hustle and bustle of the restaurant. Shots of the taqueria's interior design and decor, highlighting any unique or interesting features. Interviews with regular customers, discussing why they love the taqueria and their favorite dishes. Shots of the taqueria's neighborhood, including any landmarks or other businesses that help give context to its location and place in the community. Closing shots of the taqueria at night, with the lights on and customers still enjoying their food.
Create Interview Questions for a retired cop that's seen it all Sure, here are some interview questions for a retired cop who has seen it all: What led you to become a police officer, and what did you hope to achieve through your work? Looking back on your career, what would you say were some of the most challenging cases you worked on, and how did you handle those challenges? Can you describe a particular moment in your career when you felt especially proud of your work or felt like you made a significant impact on the community? Given your experiences, what advice would you give to young people who are considering a career in law enforcement? How do you feel about the current state of policing in this country, and what changes do you think need to be made to improve the relationship between law enforcement and the communities they serve? What role do you think technology has played in law enforcement during your career, and how have you seen it change over time? Can you describe a time when you had to make a difficult ethical decision in the line of duty, and how did you approach that decision? Looking back on your career, what would you say was the most important lesson you learned about being a police officer? How do you think your experiences as a police officer have shaped who you are today, and how do you approach everyday life differently now that you are retired? Finally, what message would you like to leave for the next generation of police officers, and what do you hope they will learn from your experiences?
Great references for sure. I think the shot list doesn't help me much as a DP, but that's probably because I"m so used to covering scenes without a list. The questions would be a great starting point too, but they're quite generic. Good place to begin though!
AI may be a billion times smarter than us in 5-7 years. People's sense of time is linear, but AI is exponential. The advancement in AI must be controlled and aligned with human values for us to survive this will not be an easy task for humankind.
I have a particular interest in AI being able to deepfake the faces of historical figures onto the actors' faces in biographical films. It's tricky, I know. But if done right and with good intentions, it may just heighten immersion and that feeling of authenticity in the storytelling all the more.
Interesting points. But I think that you are remiss in one of your metaphors and that has to do with the purse metaphor you say would you rather have a purse that was a name-brand that was invested with hard work or a copy made by slave labor the problem with your metaphor is that all of these bags and other high end label items, are made by 3 world low pay labor with horrible conditions. Second I think that that given the state of the money and control of Hollywood and and commercial commercial video, clients are already being trained to think that work can be done with a i and are also already being trained to think that production schedules can be 10% of their usual length as well as far cheaper because of the examples that they are seeing online of what a I supposedly can or will do soon. So respectfully according to hire and videographer and industrial video people that I know as well as people that I know in entertainment video film industry it seems to me that they're already getting the demands that are either unrealistic, or are putting them out of work already. Entertainment commercial and industrial video industry people have a far shorter window make a plan about what to do and they're already having demands made on them last point the HBO story that you described that director is going to be forced to work with an AI situation very very soon and there won't be any choices in it because HBO holds the cards because they have control on the budget and more and more people at higher and higher and are going to be told point-blank you're going to work this way or you can go elsewhere I think you're incredibly well-intentioned but I don't agree at all with your timeline nor what is impending in terms of really hardship and disruption that is going to be irreparablel for a large swath of production people.
Thanks Gregory, probably whatever happens will be different than any of us can imagine. I've actually been to numerous sweatshops as a photojournalist while living in Cambodia and Bangladesh, so you're totally right about the purses - but my point was that once people found out the story was an illusion they didn't like it. The realities of supply chains don't really play into perceived value for most people in my experience, even if they should.
There is a utility aspect to AI which is positive and helpful. There is a very sinister and dangerous aspect that is not science fiction. Transhumanism is fueling it.
Unfortunately, we’ll have a growing generation of brainless copycats lol. We are an advancing civilization, so it’s part of the growth. Just imagine, a little over 100 years ago was the invention of the first airplane.
this video is biased as hell my uncle is a professional photographer. when I said a few years ago your job wil become obsolete, and I was saying iPhone can make just as good pictures as a 4000 dollar camera. I have such a camera I tested it out and iPhone was not performing less. my uncle does not want to believe it but he had to switch jobs and he was one hell of a good photographer. this dude in this video reminds me of my uncle. and he got no clue what he is talking about. 10-15 years time or even sooner big Hollywood productions. won't be hiring VFX artists or 3D animators. I think complete movies will be made. I am sorry for those who are gonna lose their jobs but its going to happen.
Yeah, the filmmakers will not have any problems. But we, the students will. There will be a huge gap between those who already are in the business and us, who need to get a foot in the door. And trust me, nobody will hire us anymore. Why? Because the cheap stuff can be rushed by Sora. The expensive stuff will be curated by Pros like you and there will be no place for us newcomers. And if someone says "yeah, but the old ones will go in pension one day", sorry to shatter your worldview. This is a race. The AI will be driven by so much money and greed, that the techbros speculate to replace us all, even the professionals in a few years. So, maybe the big names will survive. But there will be less and less air for those who come after. If you are not 150% perfect as a Filmstudent and a total genius, you are out of the job. And thats a fuckup, because I am not a genius. I am casual and man, thats ok. Not everyone can be Mozart on the camera. I just have fun with my work and I like to make people happy, when they see the final product. But I never was one of these extrovert filmmaker, who proudly called himself "director" at every first semester party, stomping around and telling everyone how great they are. I was silent and yes, it prevented me from many chances, because only the loud ones get the job. I accepted being not good enough for the German filmacademy. But I have nothing other than this. I tried many jobs. And this one stuck. If I get washed out of this business by the cruel modern mentality of "adapt or die" (no shit, why is our society so asocial since covid?!) I have nothing left. Than, life took everything. I started filming after my mother died, because I needed something to get over this horror of seeing someone die and being not able to help. I made bullshit videos with a 5D mk2 in times, when everyone was running around with Sony Alpha, creating stunning pictures in remote places on this planet. I never filmed something special or artistically great. But from now on, I will not even be able to earn my money through cutting, the only thing I am good at. And that sucks. I wasted seven years, five in university for this dream. And it will stay a dream. And the nightmare of poverty and possible homelessness will stay. I could shot min the head right now, nothing would change. My life was a waste of time and resources. Man, I just wanted to work in a field that makes me happy, instead of draining my life energy away to make some business asshole richer and richer. "Adapt or die"... yeah. Then I am weak. Then I will die. That's ok, because it's evolution I guess.
What a brilliant topic, Luc! 34 year veteran editor here. I started on the very last dying moments of 16mm reversal film and in the middle of the tape era we scoffed at the idea that there would come a day that computers would have sufficient storage and data handling speed to execute editing. How very wrong we were! The take home message is - adapt, or die trying in this business. But I agree with you though on “AI”, because AI isn’t artificial intelligence, it’s machine learning. It’s ‘stamp collecting’ information created intelligently by humans and rearranging it with the semblance of creativity. Whilst the biggest question in academic philosophy remains unanswered, namely, “What is consciousness?”, true AI is unattainable. How can human conciousness and intelligence, the essence of being alive, be imitated if we don’t even know what it is we’re trying to imitate?
Thanks! Yeah, I've been wrong about so much, I can only imagine whatever happens will be totally unlike what I'm even imagining!
Wow, this is confounding. I want to save your comment to look back on as we move through this phase in history
I'm not sure if this is quite the same as adapt or die. This feels way different than a transition from analog editing or capture to the digital realm. This feels more akin to the creation of motion pictures themselves over a century ago, disrupting the theatre industry. The creators of this technology claim it will empower artists and inspire a new style of content to live alongside filmmaking. But I'm really not so sure of their optimistic outlook.
So, AI steals like an artist?
@@joaopaulodasilva4899 artists ‘steal’ the ideas of others with imaginative intent. ‘AI’ just steals.
I think a lot of the production pipelines will be reduced, e.g. one skilled VFX artist + AI tools will do what previously required a big team of artists to do. Same with many other film industry jobs. However, you may find that some of those out-of-work artists may then become producers of their own projects using those same tools.
The fact that luxury brand purses are still being made and knockoff factories are still copying them probably tells us where AI will fit in future. Brand and perception will always be key.
I do have a concern, Luc. Many people today are seemingly desensitized to quality and value expediency more, especially in the arts. I consider storytellers and the cinematographers who turn their stories into productions, to be collaborators in the making of art. In my view people's taste has deteriorated over time at about the same rate AI has advanced. I don't think AI is the culprit, but our loss in appreciating the aesthetics of art is the problem. I'm not sure people are even aware of these changes since it has been occurring slowy over years and is difficult to descern. PragerU did an interesting piece on this very subject on Jan 2nd of this year ("Why Is Classical Art So Good?") although it was aimed at art specifically. Apart from the "Breath of life" given to man by God to distinguish us from the rest of creation, AI is soulless and is just a machine that has been made by man and should be used for benefit of man.
Agreed, I think people will have a hard time attaching value to something made by a machine, even if the quality is amazing.
People want their quick fix and want it with minimal effort. I agree, people will trade quality all day long for a significant drop in quantity (speed) and if we're being honest money. Humans typically cost more than robots to do jobs, the concern is how the top 1% "elite" feel about us 99% and how they will go about steering our future.
@@LucForsyth Average consumer doesn't give a shit. Only aspiring filmmakers and production design artists scrutinize and wax nostalgic about stuff like that.
@@AntonioPerez-zk2mb I disagree. I wouldn't buy a photo or painting created by AI because it would have no value to me, just disposable art. I would buy a photo print or a painting from a photographer or artist though because there is a story attached, and I think many people would feel the same. Things will change though and future generations might be different, but I'm neither an aspiring filmmaker or a production design artist and yet I care! Time will tell.
@@LucForsyth Yep. Time will tell.
The emotional value is so true. I've seen b-roll sequences of people on vacation which wasn't great on a technical aspect but I felt connected to it knowing that people were out and enjoying themselves. But I've seen some AI sequences that were about the same, but because I knew it was an AI edit, I really didn't give a shit lol
AI is used in DaVinci Resolve to do things like selecting people’s skin (so that you can grade people’s skin without messing up the colors of other stuff in the scene) so that you don’t need to do rotoscoping. I think people will use the AI because rotoscoping is hard to do and I think most people would want an AI to do it for them. Resolve can also use AI to remove objects from a video.
Yeah, all very useful, love these features
That aint AI. Except as far as the marketing dept at Blackmagic are concerned.
@@robertdouble559 I thought Resolve used deep learning to do those things.
Its an incredibly interesting development for online content. I believe our relationship with content is going to change forever, we've never had to second guess who or *what* produced the content-imo that fact alone will polarize but also we'll see some new things! which is exciting! I've been using AI to enhance what I'm already coming up with, and once people realise that the hype was never supposed to be about AI creating from scratch on its own (which is interesting sure..) but instead combined with your own ideas, you start unlocking creativity and ideas you didn't know you had! So much to be discovered this way! Great topic Luc! Thank you :)
thanks, it's going to get reeaaalll interesting!
I'm wondering how soon I'll watch a movie and read in the credits: "This film proudly made by real humans."
Very interesting! AI is also used in more subtle ways already, like the 'auto' button on Premiere's Lumetri Colour panel. Definitely a huge time saver when you need a quick colour grade! I'm curious what you think about the potential of user generated content. It would be like reading a book and asking AI to generate a new ending or an entire new book with a specific plot and characters. If this materializes, it would have a massive impact on the entertainment industry as audiences wouldn't have to rely on other people to create movies, TV shows, music, and books for them.
I guess we'll just have to wait and see! Whatever I think now will almost certainly be wrong in a few years!
Hi Luc, looks like my last comment didn't go through, so trying again. I have really enjoyed your videos over the past several months. Was wondering how you source news clips for your videos. I've only really been able to find things clips from tv shows or movies, but not news sources. I've wanted to incorporate news clips into short documentaries, but they've been pretty elusive to me. Would you consider sharing how you do that, or at least making a video about how to use news clips? I think that would be a great topic.
I have a wonderful editor who has a system for finding this stuff that I don’t understand!
We have worked in the industry for many years and cannot believe the rate of acceleration of AI over the last few months, now quite common to work with the Unreal engine combined with AI , loving the excitement in gives us , but do feel like we may need to put the brakes on just a little, feels like we are running down a hill at great speed , always a little risky.
Thanks for this video. I'm trying to keep things upbeat at my studio. We're looking at AI as a tool, not a threat. Take care!
That's the best perspective I think. Same here!
Great video! Totally agree (or hope so) that people won't value AI generated stuff as human made. For the same reason people buy extremely expensive art.
Imagine a youtube studio tool that will scan any clip and make it snappier in order keep viewers attention based on interaction. Or if Netflix/HBO feeds their viewers habits into AI. I'm sure hollywood will co-produce in post with a machine as side-help to keep a viewers interest in movies like starwars. Even when it comes to dynamic in audio and sound effects. AI will not do all the work, but I'm sure many will consult it for production value based on attention and make sure publishers/investors make their end of the deal. Wild times.
Oh man, when AI can remove all my ummms and uhhhhhs I'll be a happy man!
@@LucForsyth aaaa XD
Would love to see a video in which you create a pitch deck in Tome. Just made one today and it took me a while haha, should have seen this earlier
noted!
Great points. I'm taking online classes to get better at putting ai into my editing pipeline.
Great idea...will pay off in the long run
I don’t ever think it will replace actors
Hi Luc. The problem is not AI having autonomy to fully generate a film on its own. The real imminent problem is the way AI generators are going to facilitate and totally replace a major section of filmmaking. If you picture Unreal Engine fused with an AI generator (which is where we are headed), you’ll have something that will let you generate, customize and fine-tune photorealistic results of whatever location, production design, art direction and light quality you want, including camera placement, camera movement and lenses. Integrating actors (when AI actors don’t cut it and quality acting is required) will be easier than sending a text message. Which studio, production company or client would, in their right mind, willingly pay hundreds of thousands of dollars a day to get permits, build sets, hire crew and equipment, move everything to locations, get food (and accommodation in a lot of cases), when they can pay a fraction of that by sitting at a computer and output what they want? In the next few years, more than ever before, one-man band films will be able to reach a level of production-value that no one can achieve right now by themselves. The most a filmmaking team will consist of is heads of department - director, writer, DP, editor, production designer, art director, sound mixer and composer - sitting at a computer offering input and making choices on their respective fields. The rest of the film crew has its days numbered. The deluge of audiovisual production that will be thrown at us is going to make the current output of streamers seem like a glass of water in the middle of the pacific ocean.
As to what safe zones will be left - documentaries, because it lives off of registered reality. Coding, as you suggested (half-jokingly, I reckon) will not be a safe choice as AI will absolutely be able to code and fix itself.
At last! Someone finally stated the obvious that no one else is saying.
First to go will be advertisements and music videos.
Then television and finally features. There's going to be a gradual reduction in manpower needs on these shows over the next few years.
@@AlexGarcia-ze4yg Absolutely, but people seem to only be focusing on and worrying about AI’s ability to autonomously output stuff. That is not a problem.
AI making it possible to achieve high production-value results while ditching 90% of the workforce and resources that, until now, were needed for such quality is the true dormant volcano about explode and obliterate the industry - unless the technology unexpectedly plateaus or the unions wake up and demand proper legislation.
This AI thing is moving so fast that I honestly believe that we will have a video shot with a phone that will be indistinguishable to a high end cinema camera very soon. I told this a friend of mine, and he didn't quite understood what I meant. he answered: yeah, but then you can't do anything with it because of the terrible codec. (he owns a red komodo) but we already have programs that make photorealistic images out of nothing. that is harder in my opinion than to turn a chap looking image into an expensive looking image.
Oh yeah, the quality will be there for sure. Whether or not people value it when it's made by a computer is a different story
That beginning footage was funny haha
haha, nice!
Can a MacBook pro 16 inch laptop with an M1 chip play AI generated Videos?
Or is it too weak?
I got color lab ai a few months ago because it just looked so awesome and I am starting to use it to get my footage to a good starting place to start grading my footage.
Good to hear. Haven't played with it seriously, will have to dive in deeper
Greats points.
Thanks!
Good point. I've been thinking along the same lines. I honestly think that AI is currently a very useful tool and will become a better tool with time, but I just don't think that it will be able to do creative things. It will be able to do things very well and some things a lot better a lot of average people, but it will definitely take away from the boring things that nobody wants to do. In a way that's a good thing because you'll be able to concentrate on the creativity.
Yep, there will be a lot of good and a lot of bad. Only time will tell!
@@LucForsyth I've never been one to be scare of new tech, even though I might not like it or agree with how it's used.
More often than not the tech integrates into society and doesn't change much short term. There's a line I heard in a movie of all places and it went something along the lines "First they screamed about print taking over theater, then radio taking over, then TV taking over and then the internet. What's next?" Yet people still read books, go to plays, listen to the radio and watch TV.
Even when stuff changes it doesn't and if you're a creative person, then maybe your workflow changes but you adapt and become even better.
I think most people are greatly underestimating the development timeline. Things are happening FAST right now.
so fast.
Great video, Luc. But I think you’re making two mistakes. First, the speed of improvement in the capabilities of AIs and quality of their end products is incredibly fast and getting faster. I’m dusting off old scripts that I could never have made without multimillion dollar budgets and I’ll probably be able to make them within one to two years. By myself. Yes, that includes acting all the roles (not that I’ll go that far, but other filmmakers will). Second, studios no longer care about quality they way the used to. They’re starting to accept “good enough.” As long as the audience tunes in and/or buys tickets, the studios will be happy and with budget’s collapsing as a result of AI, they won’t need to generate nearly as much revenue to be massively profitable.
On a completely unrelated to AI question, where'd you get your shirt?
An AI made it! No, it's from Ten Tree Apparel
Colorists use judgement, as do set designers and every other player in production. We hire them for their judgement, their finesse. I think AI will (and already has) reduce the demand for rote, mind numbing work (like roto), but AI text has no voice, no personality and same goes for most Midjourney images. These things have severe limitations - and are much more limited than the people hyping them would have you believe. Don;t worry (unless what you do is mostly rote)
This conversation will be very different 10 years from now, when AI would have advanced to beyond it's High school level. ONCE studios/streamers realise that the $$ saving then content production will change. Artistry will still be around but viewed through an elite lens. BUT I think current filmmakers will naturally evolve to fit into the whole AI Filmmakers landscape.
💯 - it's going to get very, very weird down the line!
@@LucForsyth My new TV pilot delves into this, hopefully y'all see it soon
We are still asking AI to make something, and it’s throwing something back, then you ask it to refine it, and the process is iterative enough to generate a rough draft you need to humanize and polish through. If you ask 2 expert craftsmen to make something trained in the same genre you won’t get the same thing. It will be a while for AI but it will probably reduce iterations but may impact creativity if not handled right
Totally agree!
Learning how to code will definitely not be the answer. That’s even more under threat.
I think the key (in the intermediate time) will be having good taste and knowing what to make, as the how to make things will get much easier.
That’s an oversimplification, as being out in the field with a camera is hard. And even if you have the best storyboards you and a machine can make, you still might not bring it home “in the can.”
Good taste is the key for sure!
I would like to see Laurel and Hardy brought back. In new black and white movies. Same style, same everything
There is a big difference between a tool that helps YOU create your vision and a tool that creates that vision on its own. If AI can reach the point where it can literally create a motion picture that is as good (or God forbid even better than a human can) it will be game over because not only will filmmakers will be out of a job so will every white collar worker. in other words there will be no movie industry unless they suddenly start paying minimum wage earners a fair wage, fat chance of that happening.
It just completely depends on how good the results are. Once the results are as good as a skilled human then it will take over. Although you will still need humans to wrangle it, tell it what to do and quality check it
I'm not sure. I think humans will find even an amazing film cheapened if they think a computer made it. But tastes will change with generations, so who knows what the next round of kids will like. You're probably right!
Type "Create Shot List for [insert creative concept]" into Chat GPT and be amazed. Same with: "Create Interview Questions for [insert topic]"
Creat shot list for documentary on Tacqueria
Sure, here's a shot list for a documentary on a Taqueria:
Establishing shots of the exterior of the taqueria, including any signage or decorations.
Shots of customers entering the taqueria and being greeted by staff.
Close-up shots of the taqueria's menu, showcasing the various dishes and options.
Shots of the chefs preparing food in the kitchen, including close-ups of ingredients being chopped, sautéed, and grilled.
Interviews with the taqueria's owner and staff, discussing the history and philosophy of the restaurant, as well as their approach to cooking and customer service.
Shots of customers enjoying their food, both inside the taqueria and on the go.
Close-up shots of different types of tacos and other dishes, highlighting their presentation and ingredients.
Time-lapse shots of the taqueria during different times of day, showcasing the hustle and bustle of the restaurant.
Shots of the taqueria's interior design and decor, highlighting any unique or interesting features.
Interviews with regular customers, discussing why they love the taqueria and their favorite dishes.
Shots of the taqueria's neighborhood, including any landmarks or other businesses that help give context to its location and place in the community.
Closing shots of the taqueria at night, with the lights on and customers still enjoying their food.
Create Interview Questions for a retired cop that's seen it all
Sure, here are some interview questions for a retired cop who has seen it all:
What led you to become a police officer, and what did you hope to achieve through your work?
Looking back on your career, what would you say were some of the most challenging cases you worked on, and how did you handle those challenges?
Can you describe a particular moment in your career when you felt especially proud of your work or felt like you made a significant impact on the community?
Given your experiences, what advice would you give to young people who are considering a career in law enforcement?
How do you feel about the current state of policing in this country, and what changes do you think need to be made to improve the relationship between law enforcement and the communities they serve?
What role do you think technology has played in law enforcement during your career, and how have you seen it change over time?
Can you describe a time when you had to make a difficult ethical decision in the line of duty, and how did you approach that decision?
Looking back on your career, what would you say was the most important lesson you learned about being a police officer?
How do you think your experiences as a police officer have shaped who you are today, and how do you approach everyday life differently now that you are retired?
Finally, what message would you like to leave for the next generation of police officers, and what do you hope they will learn from your experiences?
Great references for sure. I think the shot list doesn't help me much as a DP, but that's probably because I"m so used to covering scenes without a list. The questions would be a great starting point too, but they're quite generic. Good place to begin though!
@@LucForsyth agreed, if anything, AI seems to be an “accelerator”, not a replacement for planning and due thought.
AI may be a billion times smarter than us in 5-7 years. People's sense of time is linear, but AI is exponential. The advancement in AI must be controlled and aligned with human values for us to survive this will not be an easy task for humankind.
I have a particular interest in AI being able to deepfake the faces of historical figures onto the actors' faces in biographical films. It's tricky, I know. But if done right and with good intentions, it may just heighten immersion and that feeling of authenticity in the storytelling all the more.
Interesting points. But I think that you are remiss in one of your metaphors and that has to do with the purse metaphor you say would you rather have a purse that was a name-brand that was invested with hard work or a copy made by slave labor the problem with your metaphor is that all of these bags and other high end label items, are made by 3 world low pay labor with horrible conditions.
Second I think that that given the state of the money and control of Hollywood and and commercial commercial video, clients are already being trained to think that work can be done with a i and are also already being trained to think that production schedules can be 10% of their usual length as well as far cheaper because of the examples that they are seeing online of what a I supposedly can or will do soon. So respectfully according to hire and videographer and industrial video people that I know as well as people that I know in entertainment video film industry it seems to me that they're already getting the demands that are either unrealistic, or are putting them out of work already. Entertainment commercial and industrial video industry people have a far shorter window make a plan about what to do and they're already having demands made on them last point the HBO story that you described that director is going to be forced to work with an AI situation very very soon and there won't be any choices in it because HBO holds the cards because they have control on the budget and more and more people at higher and higher and are going to be told point-blank you're going to work this way or you can go elsewhere
I think you're incredibly well-intentioned but I don't agree at all with your timeline nor what is impending in terms of really hardship and disruption that is going to be irreparablel for a large swath of production people.
Thanks Gregory, probably whatever happens will be different than any of us can imagine. I've actually been to numerous sweatshops as a photojournalist while living in Cambodia and Bangladesh, so you're totally right about the purses - but my point was that once people found out the story was an illusion they didn't like it. The realities of supply chains don't really play into perceived value for most people in my experience, even if they should.
Things incl 8K will probably affect filmmaking more than AI PDF on networking still a useful tool. Thanks Luc.
you might be right!
yeaahh scary stuff
Yeah, nothing stays the same as much as we want it to!
There is a utility aspect to AI which is positive and helpful. There is a very sinister and dangerous aspect that is not science fiction. Transhumanism is fueling it.
pros and cons, as always!
Unfortunately, we’ll have a growing generation of brainless copycats lol. We are an advancing civilization, so it’s part of the growth. Just imagine, a little over 100 years ago was the invention of the first airplane.
this video is biased as hell my uncle is a professional photographer. when I said a few years ago your job wil become obsolete, and I was saying iPhone can make just as good pictures as a 4000 dollar camera. I have such a camera I tested it out and iPhone was not performing less. my uncle does not want to believe it but he had to switch jobs and he was one hell of a good photographer. this dude in this video reminds me of my uncle. and he got no clue what he is talking about. 10-15 years time or even sooner big Hollywood productions. won't be hiring VFX artists or 3D animators. I think complete movies will be made. I am sorry for those who are gonna lose their jobs but its going to happen.
well, they showed SORA and we're already there.
Yeah, the filmmakers will not have any problems. But we, the students will. There will be a huge gap between those who already are in the business and us, who need to get a foot in the door. And trust me, nobody will hire us anymore. Why? Because the cheap stuff can be rushed by Sora. The expensive stuff will be curated by Pros like you and there will be no place for us newcomers. And if someone says "yeah, but the old ones will go in pension one day", sorry to shatter your worldview. This is a race. The AI will be driven by so much money and greed, that the techbros speculate to replace us all, even the professionals in a few years. So, maybe the big names will survive. But there will be less and less air for those who come after. If you are not 150% perfect as a Filmstudent and a total genius, you are out of the job. And thats a fuckup, because I am not a genius. I am casual and man, thats ok. Not everyone can be Mozart on the camera. I just have fun with my work and I like to make people happy, when they see the final product. But I never was one of these extrovert filmmaker, who proudly called himself "director" at every first semester party, stomping around and telling everyone how great they are. I was silent and yes, it prevented me from many chances, because only the loud ones get the job. I accepted being not good enough for the German filmacademy. But I have nothing other than this. I tried many jobs. And this one stuck. If I get washed out of this business by the cruel modern mentality of "adapt or die" (no shit, why is our society so asocial since covid?!) I have nothing left. Than, life took everything. I started filming after my mother died, because I needed something to get over this horror of seeing someone die and being not able to help. I made bullshit videos with a 5D mk2 in times, when everyone was running around with Sony Alpha, creating stunning pictures in remote places on this planet. I never filmed something special or artistically great. But from now on, I will not even be able to earn my money through cutting, the only thing I am good at. And that sucks. I wasted seven years, five in university for this dream. And it will stay a dream. And the nightmare of poverty and possible homelessness will stay. I could shot min the head right now, nothing would change. My life was a waste of time and resources. Man, I just wanted to work in a field that makes me happy, instead of draining my life energy away to make some business asshole richer and richer. "Adapt or die"... yeah. Then I am weak. Then I will die. That's ok, because it's evolution I guess.