What Happened To TISA : The Rise And Fall Of A Streetwear Brand
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- Опубликовано: 10 сен 2024
- How many people remember TI$A Vision? Tisa was a brand created by Taz Arnald, and made a name for themselves during the days of the snapback hat craze.
During the mid 2000s Tisa hats were among the most sought after accessories in the game, vintage snapbacks were booming and TISA commanded top dollar for their products.
But like many other brands, they fell off over the years and now you would be hard pressed to find the colorful logo on the back of anyone's heads.
I'm Nate the Great from Takeflight214 and this is the rise and fall of TI$A Vision.
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TISA was legitimately important in the history of hype and streetwear.
Yea it was was a vibe
Overpriced snap backs that just said Tisa… next
When I was in highschool, if you had a ti$a hat - it was the equivalent of having a Ferrari. On god
FRFR 💥
@@TooMuchHennyy 😂
You sounded like you was hating on this one brodie. He innovated fashion so much with this brand.
Yup
Honestly I think rockin a Tisa hat rn would be super sick. These things are so iconic, & I haven’t seen anyone with one on for at least 8 years. Yk what, I’m gonna get myself one😅
Just wait bro… all the Tisa stuff is going to eventually make a comeback. People forget that Taz Arnold was doing alot more than just putting out snapbacks and a few pieces of brand merch.
I remember getting them cuz of big sean was poppin
Just my 2 cents but Taz Arnold was doing ALOT more than just snapbacks or some brand merch. He actually was putting people onto vintage designer pieces and higher end vintage clothing from adidas, diadora, Pendleton, Benetton, polo, etc. He brought a lot of this stuff to the forefront of the mens fashion landscape and made it all popular to dress a certain way such as himself. Like nobody was wearing that stuff back then tbh. Not at that level besides maybe Ye. Y’all should really go peep some of his old interviews. He was good friends with Don C, Virgil Abloh, Kanye, any major name in fashion tbh. A very influential person in pop culture really. I just think we should all be showing more respect and appreciation to the guy but that’s just me.
Fax, not only that, he was in a music group, involved in the music industry & a all around creative & influencer
Only problem was he was fucking the people over. Most people realize now what a waste of money ed hardy had the same story least ed hardy had more designs lol
@@grinduntiludieSA-RA Creative
I'm going to be real, this video is more directed towards the brand Tisa, and really neglects to talk about the Brand's namesake Designer Taz Arnold. Between 05-12, Taz and his Group Sa-Ra were signed to Kanye's Good Music. Around the Myspace era Taz emerged to be the Biggest style star in the world. His dress code was and still is out of this world. He's more so known, for the infamous pics during 2009 fashion week, with Kanye, don c, Virgil, fonzworth Bentley, and Chris from fruition. After Kanye mentioned his name, in an article of complex in 07-06 as a fashion icon, everyone took notice. So When Taz capitalized on his success, started with a Tisa/mcm Collab, which fed the streets with the Tisa MCM jackets, fitted hats, belts and breifcases. Then came the snapback wave. What Taz was selling you, was his style and his child. Aside from the brand Tisa, Taz had cats in LA walking around rocking vintage Gucci loafers and breifcases. Everyone was tryna either own a piece of Tisa or Dress like Taz. The only thing that put a halt to Tisa, was the fact that Taz is a musician. Fashion is only one facet of bro. Dude is a whole producer(who got his start with Dr. Dre) along with being apart of a music Group. By 2012, Taz locked in with Kendrick Lemar, for his first album Good kid madd city. Taz's production is also on how to pimp a butterfly. So it's easy to see how his Brand took a backseat, to taz's music career. Can't front would have to seen what Tisa, could have become. He also did a Collab with Jacket maker Dr. Romenelli for exclusive Tisa biker jackets. What Taz's run taught, was how to brand yourself and capitalize off of what success, hype, or attention you have at the moment. 🔥🎩🚗👞 #FRESHANOMICZ #VINTAGESOULRADIO #LADYLBOUTIQUE #LDN
I got some old tisa stuff and I still rock it sometimes
Still got your tisa?
I’m actually warring a vintage Tisa hat I found in my grandpas storage and restored, he said it sat there for 12 years so it was some work but I’m so happy with the way it turned out.
Your math doesn’t add up Tisa is only 10 years old how are you even old enough to type
I remember when TISA, Obey and Last Kings was the trill brands to buy at that time 🔥
#2010Dayz
Maaaaan you’re making me relive high school. Ahhh good times I always wanted a last kings hat at the time
I still got my OG last kings red snapback from the first time Tyga sold em.
Still rock one till this day makes a regular SnapBack look more unique not to mention a little rarer because no one has one on lol
It’s pronounced “teeza” not no damn “tissa” smh.
Big Sean made this brand famous to me back in like 09 with his Finally Famous mixtape series.
Def agree with entire vid. I remember TISA (TeeZah). It was everywhere for the celeb culture and def played off of hype and that’s it. They never reached the consumer on a relatable level and the product was costly like the Don C strap backs, but without the quality. Great Vid!
So weird I saw an old music video and the artist had a Tisa hat on so I searched what happened to them and found this vid a day after it uploaded lol
Very ironic, glad u found us though. 🙌🏽
Sick vid man👊
@@Jeineh thx bro
I remember i was at the mall back in the day and some guy bought a hat and told the guy to put the letters on the hat and he did lol
I think one of the brands fall off is that they attach too much themselves to celebrities and once the celebrities stop wearing them or they fall off themselves a bit, the brand falls off with them...
The snapback has declined drastically over the years, but when marketed correctly, there is a strong niche that still wears them faithfully. Regardless, it's obvious that this brand's intended focus was never creating anything other than a hype train.
I still wear snap backs. I just love hats periods lol. I wear any type of hat depending on the vibe of the outfit
@@briifitXCIII Snapbacks are an essential staple in my wardrobe to this day! Mitchell and Ness snapbacks have to be my favorite. I tried getting some OG Starter hats. The way they fit was just too small for my head. lol
@@dezzy_yates I always loved the quality with Mitchell & Ness snap backs
I always wanted and still do want a Tisa SnapBack
This brand was so indicative of that whole era, interesting to hear more abt em 💪🏿
Wiz went crazy with his snapbacks and chuck taylors. Big Sean Breezy & Tyga helped influence the culture even further
This is true
I just found 4 original tisa snapbacks at a thrift store and they still fetch a premium on ebay. At least I have more info now because of this video. Thanks
I used to go after the proline hats from the 90’s 🔥
Always wanted to get a TI$A since the eighth grade.
I remember back in 2012 I wanted a TISA vision shirt so bad i spent a while finding out how to even say it & where the site was. I was a freshman & I paid $70 for a weak ass hanes t shirt printed TISA logo but it was a good moment in streetwear history
Facts😂
I remember Tisa being hyped & dying out in 2012 at least where I live at. Like you said there was no creativity with the brand. Especially with the hats, not to mention that Mitchell & ness killed them easily by being a cheaper option, & we’re creative not only with their hats but also with their jerseys, many people still buy them till this day including myself. Great video!
Mitchell & ness just reuses designs from older brands
I remember going to the Tisa pop up and getting a bulls hat. I don't even know where that joint is anymore.
The only thing I can say is…tisa was the first brand to make vintage a trend…places like Tilly’s, Urban, and Zumies all piggybacked off Tisa dropping snapbacks, Coogie print sweaters, and designer brand logo bite offs
I remember I was never into hype these two kids , always , followed me home and asked why I was wearing flights. Later they introduced me to retros , and brought the TISA hats into the mix, we only knew them because of TYGA , one of the kids my Bestfriend gave me his and the other just rocked Mitchell and Ness lol, he hated on the TISA shit but me and him stood faithful back then
The fake Tisas we’re laughably bad and easy to spot and since they used vintage snap backs they still retained their value they still go for a lot nowadays
My dealer once was like yo what does that say on them hats bruh. And I told him he said he thought it said tosa 😂never wore em since
tisa poppin back
As a kid I felt like they were Tacky, similar to Truckfit and Obey
Make me think of high school/ early college
I still have a Tisa they n got on a hat trade I haven’t worn it in years but I it’s still there
Y’all remember the guy with the eyebrows reviewing a tisa hat? 😂😂
I owned 1 legit n 1 fake Tisa SnapBack TAZ IS SO ARNOLD !
The kids nowadays dont know nothing bout this brand same as pyrex clothing crooks and castle stussy the hundreds goodwood nyc!
I still wear Stussy
At 34 yrs old now from someone who use to wear this dumb stuff in my 20s what killed it was.
1. Overpriced … they would take Walmart vintage hats and just tisa on to it. It came off really cheap .
2. Inconsistency with product. When ur hat was shipped u may get a Mitchell and nesr style hat or a starter hat and the quality varied from good to trash.
3. Same hats begin to pop up online minus Tisa logo for way cheaper
4. Logo is to faddy .. Tisa was essentially the Gino green global of the early 2010s.
I do want to say thanks to them . On my 22nd birthday day they I bought a shirt and the gave me a whole $90 tee different style tee shirt for free with it so major props to tax z for that 🙏.
Lol I actually got 2 Charlotte Hornets snapbacks by TISA that I bought off the site when it first launched...spent way too much for them 😅
How much
@@Unknown-vs4oi $60 each 🙄
Lemme buy them from you lol
I always through it was "tee" "sa"
We have rhude now which is spiritual successor to Tisa
Rhuigi at 4:00
I just subscribed man
Thx bro welcome
@@takeflight2142 no problem your content is amazing
"my president is black and my lambos blue".....
No. Hell no. Once SnapBacks fell off it was over for this brand.
I know you didnt say Chris Brown was new coming into the game at 2010
Ion kno what made me look up “what happened to TI$A”
I know this may sound lame lol, but I missed out on this part of the era completely(snap backs) cuz my head was so small I couldn’t even fit the smallest cap size.
In HS baseball I had my to get my hat custom made to fit my head 😂🤣😂.
Lowkey embarrassing but it’s in the past now
Literally only came here to find out the meaning behind the name and once I found out I was good 😂
This and creative recreation are throwbacks
Naa ur buggin Tisa was one of da best to come out ,dem snapbacks wit da tisa logo jus hit different back den
I owned one fake Tisa SnapBack and one Authentic SnapBack
I remember Taz getting roasted on south park. He was on the gayfish Kanye episode. His character model is dressed insane in the show also. Taz Reminds me of Don c's fraud ass. Both of them were Kanye dingleberrys imo.
this is a good video I always thought they was stupid
I remember yeah 😅
I always wondered what happened to them! Wouldn’t that be copy write infringement because it’s the sports teams logos!
😮
That definitely is not what the logo stands for but if your real you know
TisA is about to come back
2022/2023
Ain’t that lowkey illegal to just slap your own logo on a company’s item to make a profit? Unless they had a partnership, I’m surprised these franchises didn’t sue the crap out of them.
It pronounce (TEE•SAH) not tissa
Just So U Know Its (TEE-SUH) not TIH-SAH
It’s pronounced “Tee-sah”
In highschool me and my boy would get hats cheap from his older cousins shop and we would also stitch the TI$A logo on some so I would sell snaps to kids for $50-$150
Years later a kid I would sell hats to all the time sent me this video and was like
Made about $450-500 off of him
“You finessed the shit out of me!!!! Goddamn lmfaooo no hate though I still love the hats”
Mind you I sold him a bunch of fakes but then since he kept buying I gave him the legit ones afterwards
The original don c
Tosa
I’ma stay rockin TI$A. I Only have a few in the collection, But there gems for sure. And yeah you can always rock a Mitchell and ness like any other scrubb. But am authentic Taz Arnold Tisa hat. Can’t beat it. It’s right there with Don c, Dapper Dan, Peewee Kirkland etc.
What kind of tisa hats you got?
It's pronounced TEE ZA smh
This video is very misleading
What happened to them: FAKE took over lol
Yeah it was impossible to stop fakes with Tisa I knew people that made them 😂
This sounds like a hater hit Job Google TI$A MCM and the brand is pronounced Teesa some brands never fall off you slowpoke.
Oh ok… so ur telling me Tisa is still popping now??? Get real. They may not be dead completely but they are definitely not what they used to be, and that is the point of the series.
@@takeflight2142 Taz arnold’s burner account💀
@@Ruben_D hahaha it really is 💀