The Price Is Right

✔️ It’s just as important to choose a vehicle that your customer can afford, as it is to select one that they need and want. 🥰 If you select a vehicle and your customer falls in love with it - and then you find out that they can’t get financing - ❌ then they truly CAN’T buy from you. If you must re-select a vehicle, especially one with fewer bells and whistles - 🙄 it will be very difficult to get your customer to fall in love a second time.
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