The label “singular sound” issue is largely driven by cash flow because every “genre” under a label is like running another team or division in a company to reach the intended audience. I think that’s why you see way less variety at the indie level. It’s also because buyers of talent, streaming, placements, etc…will turn up their nose if you are affiliated with something they don’t like and fans don’t understand and that closes doors. Seems you are better off doing one thing really well, and connecting with those fans, vs. throwing all your spaghetti at the wall. Interesting either way.
Dude drumcode has been the most guiding label ever, from basic techno back in the days to adams own your mind track to oliver heldens (hi-lo) wanna go bang and everything between it. It’s literally the best label there is and most reputable one. Where is spinnin records now? Bigroom and that shit is dying. Techno is thriving and it has always been and drumcode is the label that guided the mainstream techno scene very well. There is only one label you want to sign with, drumcode. Everything else is giving free money to A&R dudes like in this video. Maybe Exhale from Amelie Lens yet who the f*ck is checking out diplo’s label these days. Nobody.
@@derickatkins5032 shut up, drumcode is the most reputable label around these days. It’s rather him being arrogant or not understanding what the good labels are. Drumcode has been around for years and the most diverse techno label out there.
Some terms you are searching for might be producer, creative, writer, vocalist, arranger, sound designer, engineer, mix engineer, mastering engineer, etc…which is a lot of what he described…in addition to connecting them all 🤙🏽🕺
@@ItsWesSmithYo listen vocalist ok, yet everything else is bad advice. If you can’t do your own mix you are not a producer, sound engineering aka mastering is what gives you your own signature sound. No wonder most famous DJ all have that same sound, they all go to luca pretolesi for their mastering aka making it sound professional and acceptable.
@@ItsWesSmithYo and if that’s what he does, connecting them all he is better off going to a rave and hand pick the next amelie lens or sara landry out of the audience and make them the next big superstar techno DJ and earn a piece of their cake 🫡
@@djgueroxxx really? Again, if he connects a producer with a vocalist, ok. Yet if you have a label and you are getting producers who send in tracks who are not good enough and bring them in contact with another (ghost) producer to finish their track then you never get real talent in your label. You basically tell that young and upcoming producer; it's ok, you don't have the skills yet to finish your track yet it's ok I will bring you in contact with someone to finish it off for you (so he can make a little bit of money out of it). Instead he should say, you have more work to do, the track is not good enough, come back when it's finished. And again, when you go to a master engineer then you will never create your own signature sound. And if you go to a mix engineer you don't even deserve the name producer.
Get Adam Beyer on please, talking about the evolution of techno and techno going that mainstream lately.
Super dope interview man! Huge amount’s of good info! 😊
This was interesting, learned a lot from the discussion. Nice one!
fantastic episode, such a great insight!
Great episode Will & Sam, really needed to hear this right now!
Thanks for delivering these DJ WIllie Clarkie
Let’s gooo⚡️⚡️
BIG DADDDY DIPLOOOOOOO
Amazing episode!
Yes yes, BIG intro, let’s do this 🤙🏽😎🖤🕺
Love the genre / decade shifts…makes sense
That resource discussion is the money shot #1
That authenticity bit is legit, not being about what you are into but what you ARE into.
The irony, COVID was a great opportunity for many things
The label “singular sound” issue is largely driven by cash flow because every “genre” under a label is like running another team or division in a company to reach the intended audience. I think that’s why you see way less variety at the indie level. It’s also because buyers of talent, streaming, placements, etc…will turn up their nose if you are affiliated with something they don’t like and fans don’t understand and that closes doors. Seems you are better off doing one thing really well, and connecting with those fans, vs. throwing all your spaghetti at the wall. Interesting either way.
Uhhhhhhhmmm
Just came to look at the comments to see if anyone was annoyed by the Ummmmmmms. Oh boy.
Dude drumcode has been the most guiding label ever, from basic techno back in the days to adams own your mind track to oliver heldens (hi-lo) wanna go bang and everything between it. It’s literally the best label there is and most reputable one. Where is spinnin records now? Bigroom and that shit is dying. Techno is thriving and it has always been and drumcode is the label that guided the mainstream techno scene very well. There is only one label you want to sign with, drumcode. Everything else is giving free money to A&R dudes like in this video. Maybe Exhale from Amelie Lens yet who the f*ck is checking out diplo’s label these days. Nobody.
Wamp wamp you sound arrogant
@@derickatkins5032 shut up, drumcode is the most reputable label around these days. It’s rather him being arrogant or not understanding what the good labels are. Drumcode has been around for years and the most diverse techno label out there.
He basically said; my job is helping DJs who can’t produce their own track by get them in contact with another producer uhmmmm ghost producer.
Some terms you are searching for might be producer, creative, writer, vocalist, arranger, sound designer, engineer, mix engineer, mastering engineer, etc…which is a lot of what he described…in addition to connecting them all 🤙🏽🕺
@@ItsWesSmithYo listen vocalist ok, yet everything else is bad advice. If you can’t do your own mix you are not a producer, sound engineering aka mastering is what gives you your own signature sound. No wonder most famous DJ all have that same sound, they all go to luca pretolesi for their mastering aka making it sound professional and acceptable.
@@ItsWesSmithYo and if that’s what he does, connecting them all he is better off going to a rave and hand pick the next amelie lens or sara landry out of the audience and make them the next big superstar techno DJ and earn a piece of their cake 🫡
@@vmaestro-xj9mpyou get the most horrible take of the year mate, congrats! 🎉🎉
@@djgueroxxx really? Again, if he connects a producer with a vocalist, ok.
Yet if you have a label and you are getting producers who send in tracks who are not good enough and bring them in contact with another (ghost) producer to finish their track then you never get real talent in your label. You basically tell that young and upcoming producer; it's ok, you don't have the skills yet to finish your track yet it's ok I will bring you in contact with someone to finish it off for you (so he can make a little bit of money out of it).
Instead he should say, you have more work to do, the track is not good enough, come back when it's finished.
And again, when you go to a master engineer then you will never create your own signature sound.
And if you go to a mix engineer you don't even deserve the name producer.
One of my main goals is to get a record signed by these people at Higher Ground. Deff hope to accomplish that in 2025!!🫡