The Downfall Of Airline Liveries
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- Опубликовано: 12 мар 2022
- A livery that is plastered on an aircraft is often a beautiful sight. From the very first passenger aircraft, liveries have been present. New designs have come through through every era, sometimes more complex and sometimes more advanced than ever before. However, why have recently airline liveries become boring? Why is it that we're greeted with the term 'euorwhite' and a scheme that is generally unimaginative and lacklustre with every airline livery rebrand? Tune in to find out why!
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You can’t deny JetBlue does good advertising with their aircrafts, each plane has a punny name and their tail liveries actually are good
American livery is top 5 best
Aircraft, not aircrafts.
Jetblue just became my favorite airline. Going to try and find all the names now.
Volaris also gave names on their aircraft
Ok, but why is not one talking about KLM? They've been keeping their recognizable livery for decades now!
just like many other airlines
Almost a century
KLM, the most experienced intercontinental airline in the world, knows how important their brand is. this is why they don't go for eurowhite. This video was about eurowhite. Why should they talk about KLM ?
Airlines installing barebone liveries on their planes.
ITA Airways : hold my limoncello
I was thinking the same! 😂
ITAs livery kinda stinks though
Was thinking about ITA through the whole video. Can’t stand their livery, it seems so wrong and of bad taste...
@@Enceladus2106 ikr it’s way too blue! It doesn’t remind me of Italy apart from the very small Italian flag on the back of the tail..
@@Enceladus2106 thought the same until i saw it live, it really does look good in person.
Emirates have a Eurowhite livery AND invest heavily in the brand.
Yeah - brand.
Well, the first Emirates livery was with a white fuselage, anyway.
he was just saying in general, some airlines actually do invent but others dont
Emirates has the best Eurowhite livery. Nowadays, they have a more complex flag on the tail.
More complex or interesting liveries may not benefit an airline economically but its just so much better. I might be able to recognise the Iberia livery, but the Kulula or the Vietnam Airlines liveries are so much more memorable and interesting.
My favorite liveries are (in no particular order) Air Tahiti Nui, Hawaiian Air, Air New Zealand, and Alaska. All bring distinctive art to their planes. Honorable mention to the now defunct Aloha Air. And who can forget PSA’s smiling 727s? 😎✈️
Imo etihad also has a beautiful one.
Air Tahiti nui and Air New Zealand too.
The tails on Frontier are really nice as well. The fuselage not so much.
ITA also has a really nice blue livery now
It is kind of funny that most cargo airlines have liveries with more color then passenger ones
What I think airlines are doing is focusing more on the tail liveries than the whole aircraft.
Some of them... 😉
look at condors new livery. best counter to your statement. but i must agree most airlines are sadly only tailpainted
@@lars9966 Yeah but to be fair the livery looks kinda tacky and the previous one looked much nicer
@@SOCALAVIATION2K idk i personally like it. its something new and looks good in sunny or rainy weather
I imagine most people couldn't care less what airline they board, and marketing research may reflect that, hence the simplistic designs by airlines.
When I book a trip, I don't care if Lufthansa, British Airways, Air France, or whoever takes me there, it plays no factor in the planning tree.
I think the vast majority of travelers are like me.
I suspect the livery may start to matter if the different flights of different airlines are exactly the same. Then the livery could become a tiebreaker with the passenger booking the airline they know best.
Nok Air is how you should make a brand with your liveries. The nose is so memorable and every livery is so beautiful and colourful!
The Air Caribes graphic is at least interesting.
White does reflect heat well, a great advantage!
But these schemes do get boring.
Hope they sort out the A-350 corrosion issues and move on, we need more peace. 🙏🇺🇦
Etihad's latest color scheme is the best looking livery......🛫🤓
Vietnam and Fiji as well!
and Kuwait Airways simply because that's the airline I've traveled most with
Personally, as an American, my two favorite liveries are Alaska Airlines and Hawaiian Airlines. Both of them use the "billboard" type livery with their names to the front of the aircraft but in unique fonts and with beautiful logos on the tail incorporating more than one color. Out of the big 3 U.S. carriers I'd have to go with Delta's livery as my favorite. I've said it before (endlessly, it seems) that United's livery is just Continental Airlines' with "UNITED" slapped over it and American's is, well, they tried. I get that airlines have to save a dime when it comes to liveries but that doesn't have to come at the cost of a unique corporate identity. Delta post-merger came up with a new brand and livery altogether. That said to me that they had a respect for both NWA and Delta, but wanted to create something entirely new from what they had to work with. They did it by creating a crisp, clean livery that retained Delta's logo and colors (mostly) and it didn't seem to cost an arm and a leg in terms of repainting their existing fleet and the fleet of Northwest. Eurowhite doesn't have to be boring.
Just wanna point out how the late PAN AM livery since 1985 was a eurowhite too. Even a more extreme one as the „Billboard“ scheme basically feautured the lettering and the logo without any more color on the tail at all…
With all the Euro White around the globe.
Although still not a popular livery, at least AA made some effort on their rebranding.
@@simonlam33 yes they made an effort. Too bad nobody else has input
Alaska and Hawaiian are also my favorite for U.S. carriers. Yes, both are eurowhite, but they’re unique with the Eskimo and Pualani faces and the bright, vibrant colors they also have splashed on them. I also love Hawaiian’s lei-wrapped design and the flower design on the tail. Other than that though, Southwest’s bold blue and Spirit’s bright yellow may not be everyone’s favorites per say, but I think we can all agree that colors just stand out more among all the eurowhite out there. And even though Airline executives don’t want to admit it, airlines that have painted planes like Southwest and Spirit do better in terms of marketing since their planes are so recognizable at first glance. So, color is actually pretty important when it comes to airlines and marketing.
Southwest has really nice liveries too imo, especially with their numerous special livery planes, Freedom One and Arizona One are my two favorites.
My favorite livery is the old America airline, Unpainted aluminum. Problem with that is that the 787 would be black with that livery..
Eastern Airlines in the 80s as well.
This is why airlines like Southwest, Spirit, and Silver Airways are so recognizable here in the US. It’s a break from the predominant white of the industry
KLM still has its iconic blue scheme :)
I believe they've had their largely blue colour scheme since the 1960s starting with their first jetliner the DC-8.
Qantas have been doing it right for years. Their planes are so distinctive yet simply with their red + white livery.
The Lufthansa livery didn't have to change. It was perfect and just as easy to paint as there current livery. Lufthansa's livery went from a memorable and iconic brand to that of a low cost Budget Airline. When a logo works redesigns should only serve to enhance not completely change. "If it ain't broke don't fix it."
Sometimes when landing I'd see Wizz Air parked around, and I always wanted to try them after I saw one of their planes (very pink and purple colour scheme). I always wondered why, as I've never been magnetically drawn to a particular carrier before like that, but now that I think about it, It was the livery that was my 'first sight' of their brand. While staring at the pretty colours, I also saw their website printed on the engine, and actually checked that website later to see where they fly, and now they're my favorite low cost carrier. They really shouldn't discount the marketing, I'm always looking to see who else flies to where I like to go.
Philippine Airlines' Eurowhite Livery has been there since 1986. Most call it a classic; some bland. At the end of the day it all boils down to one's aesthetics.
Personally, i would love PAL to follow the trend where the Sunriser logo would stretch vertically towards the underbelly of the plane similar to that of Lufthansa, Qantas and SAS..
I agree with you sir
They emphasize on the "Philippines" statement on their fuselage rather than the livery.
My favorite liveries in no particular order are Etihad, Qatar, Air New Zealand, Tahiti, Fiji, Vietnam, Uzbekistan, Areolinas Argentinas, Caribbean Airlines, Hawaiian Airlines, Egypt Airlines, Kenya Airways, TAP airlines, Aero Mexico, Avianca, Saudia, Royal Air Maroc, Air Senegal, Serbia Airlines, American Airlines, Quantas and KLM.
Qantas*
White paint is lighter, but it becomes bland over time. Air New Zealand's all black aircraft never fail to dazzle the crowd.
Interestingly, Air New Zealand has only one example of each aircraft model they operate with the All Black scheme. Remaining fleet is Eurowhite with a black tail section only.
My favorite livery is Air Greenland's. It's a lovely red, and really stands out against the snow.
And in contrast of it is Vietnam Airlines' blue
It reminds me of New York Air
White paint is lighter than colored and also reflects heat. It's cheaper too so it's cost savings for paint and fuel usage and AC in the cabin.
Yes, but Eurowhite is also in "premium" airlines. If i pay premium i wanna more than in Wizzair or Ryanair.
Air New Zealand have All Black
@@mateuszzimon8216 thats because black is the national color of NZ
@@dopepopeurban6129 Yes, and it's unusual for aircraft to be black....
If u are premium airline then u are make customer feel premium
@@mateuszzimon8216 yeah and that’s exactly why airlines are moving towards a blank-space concept. Minimalism is considered premium, colorful isn’t. That’s a universal trend you can observe around every market, look at phones, cars or apps f.e.
What about Ita Airway’s new livery? I believe that was quite a surprise
Seems that it's mainly flag carriers that hit the Eurowhite trend...
leisure and LCC's seem to have the right idea, here's a bunch of examples of European airlines with creative or appealing designes:
- Neos
- Smartwings
- TUI Group
- Trade Air
- SunExpress
- Condor
- Jet2
- Eurowings
- Enter Air
- BUZZ
- French Bee
- La Compagnie
To name but a few, and none of these are flag carriers, coincidence?
Personally I see TUI group as bland. They took all their owned airlines and make them all look relatively the same. Some of them used to have a distinctive livery. Thankfully TUI no longer owns Corsair. Corsair has a gorgeous livery currently and their former paint schemes were also really nice until TUI came along and they were just TUI blue with that red smile.
Don't forget Norwegian and Nordica
I think Lufthansa’s newest livery is one of the more lazy and boring ones we’ve seen in recent years. The yellow was such an integral color to their company.
The thing I don't understand is that they still use that yellow a lot everywhere else, but just not on the planes for some reason.
KLM definitely said no to eurowhite and they r right
there are definately some AMAZING eurowhite liveries that just look elegant, sleek and timeless like Lufthansa, Finnair and Swiss.. Then there are some cheap horrible looking ones like Iberia and Icelandair.. I think it really comes to topography, brand image and colour matching to pull it off..
This is like my local airline BWA( Caribbean Airlines) But the new livery is pretty cool compare to the old one
There a reason why for the "Eurowhite": lower weight and lower maintenance costs. For example, how much Korean Air and KLM are paying for plane surface maintenance with their bluish fuselage colors?
I hope though that it's not the death of airline liveries though, but interesting explanation on what's causing every airline to switch to Eurowhite!
I love the China Airlines livery, an elegant hand painted plum blossom with bands of purple and blue around the nose!
Air France is one of the oldest eurowhites liveries. It was adopted in 1976 and since then, just minor changes it has suffered but the essential remains, Qantas is another example of keeping its base.
Because most airliners, even narrow bodies are so large, the pigment in colored paint can add quite a lot of weight surprisingly. While I would love to see liveries with more heart, I also appreciate the economical, and even more so, the environmental impact of creating lighter, more efficient aircraft.
Condor be like: “I’m gonna do what’s called a pro gamer move”
My favorite was Northwest Airlines.....the logo on the tail was awesome. A compass, an N and a W. Loved the NW colors as well.
Honestly as a plane spotter I don't care if the livery is white and bland, All I care about is getting variety and the special livery here and there.
Finally someone that I can agree with.
The new Icelandair livery is an absolute sin.
It makes it look like a budget airline in the vein of Ryanair and Play!
Actually, Ryanair has a pretty good livery.
I don't really care about how planes are painted and all white with a logo is good enough.
But damn, those are ugly as sin.
So true.
Though Air New Zealand's All Black planes look superb!
I've searched for your podcast but can't find it.
Could you give a link??
In the past American Airlines didn't paint the planes white to slightly lighten the weight of the airplane to save fuel. Why don't more airlines do that and then they could paint on a unique livery?
Or do the new composite fuselage materials require paint?
My 2 favorite liveries of all time will always be the old Lauda Air livery and the old flyNiki "fly" (as in the insect) livery. They are so extremely distinct, i love them.
I like southwest blue planes….air Alaska has a few cool paint jobs
i think Etihad's livery is one of the best and beautiful out there..
Same...it's modern yet has a life.
I love new start-ups like PLAY Braking this hopefully they make change for the future
Liveries are boring these days. But design tends to be faddish and run in cycles, so I expect that once most airline liveries look the same, some airlines will feel the need to differentiate themselves with unique liveries.
I occasionally go through the Miami airport, and one of the nice things I remember about it from years ago was all the different, little Caribbean airlines with their very colorful liveries.
You need to get in touch with Alaska Airlines. They have so many liveries that even plane spotters couldn’t tell you all of them. They hold a certain sense of pride with their liveries. I am very curious how they view that investment vs other airlines.
Happy that there’s a video on this, I’ve noticed the same thing and it makes me sad to see that these airlines kinda downgraded their liveries. (at least in my opinion) Aer Lingus is especially sad for me :(
I LOVE the TUI livery, one of the most exciting and out there ones these days
Condor with their new socks livery: *imma pretend i didn't see that*
Agree but i like euro white and i like to see some creative or modern/complex lines liveries, the problem i see is, the Carriers Logos get simpler, full white with no livery details or 2, 3 colors scheme. Other thing i don't like is the font type, looks like someone just typed a carrier name in the MS World and just printed... unique font type create a visual identity too!
You can't beat the classic liveries of the 1970s and 1980s when each airline had their own very distinct liveries and the stripes sweeping along the window line down to the nose or under it just looked fantastic. Everything now is just so boring and lifeless compared to back then.
i wish aer lingus sticked with the old livery. it was so good
Including FEDEX.
Really enjoy your stories DJ 👍
Very interesting topic. You do mention economics briefly, but mostly you talk about executives lacking basic marketing and brand building understanding. I cannot believe that all these airlines have no people who know about that. I guess, but I don't know and I'd really wanted to hear about this in your video, that the cost difference is a significant factor. How does a color scheme, maybe multi-color impact the bottom line? Are there other factors like light/heat absorption?
Who remembers Braniff International Airlines ?? :)
I'm really disappointed with the Aer Lingus livery. Just feels so bland and dull. Teal was not the way to go as the primary colour imo. Sprucing up the old livery with the new logo and font would have been better at least.
Agreed 100%
i agree
Like the final livery of Sabena (bancrupcy in 2001): blue tail with the logo ("globe" with a styled "S"), white fusilage, blue engines (again with logo), the bird on the sharklets and SABENA in Blue letters
*Condor has entered the chat*
Airfrance was the first airline which I noticed with the Eurowhite livery in the 70s. The tail livery did not extend into the rear fuselage however.
Yeah Air France always was a boring livery even in the 1970s ... I did however love their Caravelle aircraft the strip along the window line and dipping under the nose looked really good.
You are an absolute champion you are very clear well done
Aircraft could in future become digital billboards with display screens on the outside of aircraft following the shape the aircraft but only used in certain areas to avoid unnecessary distraction.
As a person who first flew trans-Atlantic on a jet airliner in 1958 (DeHaviland Comet), really, I am just fine with Euro White livery. One barely sees the outside before boarding and generally they look so similar on the inside the colour scheme there does not matter much either.
Back in the 1930s and 40s, most aeroplanes were military surplus in bare metal with black letters above the windows or the arch doorway which you saw momentarily as you ascended the airstairs to board: with perhaps a registration on the wings that you would see from inside the plane. No white, no cheatline, not colors anywhere. I suppose American had the most spartan design into the early 70s with an orange or red lightning bolt horizontally under the windows in bare metal.
I always thought the SAS euro white on the fuselage from the 1980's looked great. Their current livery isn't half as good.
I miss the old american airline liver planes, pity the new composite construction doesn't really allow for it.
And now, Condor looks like a collection of socks people lost during laundry.
I don’t necessarily mind the Eurowhite scheme, but I don’t care for Lufthansa removing the yellow/gold from the tail logo.
Most airlines don't own the planes they use and have them leased or rented.
Keeping them mostly plain white makes it easier, cheaper, and faster to repaint them when a plane is returned and given to another company.
The UTA livery brought back memories, that also around the time airfrance went all white.
American had the reflective bare metal then went all grey.
I loved the old American Airlines livery
American was forced to paint their planes grey when airplane with carbon composite components started coming out. The polished metal look only works if the whole plane is made of aluminum. Like the older planes were (DC-10, MD-88 etc..)
Only 2 airlines have really elaborate and stand out liveries really are korean air and KLM
WRC cars gets delivered In a standard white and then gets wrapped with everything in order to weigh less or meet criterias.
But certain liveries are awesome.
Icelandairs trio TF-FIU TF-FIR & TF-ISX
But the best colourful liveries are Qantas' Nalanji and Wunala or their dreaming liveries In general.
BB8, R2D2. C3PO. or Lani, Kai, Ka La are good examples also. But my fav is All Black by ANZ
I live in a city that’s a Southwest Airlines hub. Believe me when you look overhead at planes approaching the airport, you know which ones are SWA. The rest are “some other airline”.
Aeroflot new a350 one is eurowhite too 😍😍
Thai Airways is my favorite color scheme. It's just hard to see when they don't up keep their plane's colors and let it look faded.
This is a interesting topic 🤔
You are missing one crucial point. White is the most reflectable colour. There were some issues with whole black colour schemes on composite aircrafts because not only does it make the climate control more stressed and demanding it also heats up the composite structures which are not as heat resistent as alloys. From this view an interesting livery might proof not only more expensive from the design point of view but also from the technological point (+ creating a risk).
I don’t agree that airline execs “don’t understand” branding and marketing. Those plus managing costs are the vast majority of what the airline business is about. Rather they choose cheaper and simpler livery schemes in order to maximize financial returns. They well know what they are giving up on the branding side. It’s a conscious decision.
Condor - Hold my beer
It's a shame that a lot of companies are now going for the dull eurowhite livery, but at least there are still some stunning liveries out there in particular Azerbaijan Airlines & Vietnam Airlines are my personal favourites at the moment!
Aerolineas Argentinas is similar.
Southwest Airlines: laughs in blue red and yellow
Is it just me thinking about EVA airplanes featuring hello kitty or ANA with Startwars? Everyone in the tarmac looking at the plane and smiling xD
I know it's hard to put a price on it but...
Airlines need to learn from Trains, Trains have really good liveries, like Network Southeast, Intercity Swallow, and Amtrak Phase III (Which looks very similar to American Airlines' former Stainless Steel livery)
Eurowhite wouldn't be so bad if each airline adopted a distinctive font for the large titles on the fuselage. Surely that wouldn't cost much more and it would be aesthetically pleasing as well as providing some individuality to the brand.
Condor: "Hold my Bier!"
Las Vegas based National Airlines did this also.
Brussels Airlines really did something weird but modern, but it's really not original. Air Belgium has the best european livery on my opinion, having the belgian flag displayed along the aircraft in a classy manner.
Condor saw this, and decided to make stripes
Corporate and regular consumers don’t make purchase decisions based on liveries. Hence,
revenue’s don’t come from here. Airlines are businesses with some of the worst ebitda margins, why add complexity that drains the margins. Cool to look at on the terminals though - but how many passengers actually care or look out the window.
As a kit builder I hate Eurowhite, it is no fun to paint and it is why I am unlikely to ever build a modern airliner scale kit unless I decide "Screw it, I am making a fictitious airline livery!"
In my opinion, Lufthansa previous livery is still pretty okay for today's standards.
Most airline execs don't care as much about the "Product" as the do about the "PROFIT". If they could they would have us just send them money. That way they could just get ride of all those MESSY airplanes and personal. Now that's the way to run an airline.
You should mention Air Serbia YU-ARB livery :D
Condor must have seen this video ;-)
Aside from money and business decisions, another factor to take into consideration is HEAT. White reflects the sun's rays, which results in cooler cabin temperatures, especially in the summer months and in tropical regions. This is the same reason why most cruise ships are painted white: to reduce heat. Additionally, more paint on a fuselage equates to more weight, which affects fuel consumption.
White is just cheaper and easier to change so a better price on selling on and I suppose also less of a need to cover up with heavy paint later when liveries may change. Principally about economics right?
Anyone else had problems finding it on DJ Transport
Also heard👂 that different colors🎨 affect aircraft's✈️ mass. Unsure🤔 if thats true✅
I like Air New Zealand's livery..
Icelandair is a warning story in this regard. They went from an elegant livery (plus the 3 "special" ones) -to an absolute stinker. Bland eurowhite with no verve whatsoever !
Airline branding has become too copycat but I'm happy that the trend is moving away from the giant billboard branding (I believe started by Pan Am?) a la American Airlines, Spirit, etc. The smaller logotypes above the window line (or below in the case of Northern Pacific) do appear more premium and elegant. But in my book no livery has ever dared go where Braniff had gone with their "end of the plain plane" that extended to every touchpoint from livery to matchbooks. Perhaps one day some carrier will again approach branding in such an artful, exciting, creative and daring manner that Braniff used to differentiate their product.
And thank you DJ for your informative and entertaining presentations. Truly appreciate it.
I don’t mind a mostly white livery like Japan Airlines but I just hate the painted tailcone look that Lufthansa and Iberia are using.