The Matthew Williams Story (Alyx, Givenchy, Been Trill)

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  • Опубликовано: 13 июн 2024
  • Matthew Williams is one the most popular designers to emerge in the past few years, and in this episode of Threaducation we will take a look at how that happened. All things considered, it’s a pretty crazy story. He started off woking for a brand in Los Angeles, began working with with Kanye West, started dating Lady Gaga, eventually joined Kanye’s creative agency DONDA, founded Been Trill alongside Virgil Abloh, Heron, Preston, and Justin Saunders, then eventually left that to found Alyx. After a few years of proving himself at Alyx he became the creative director of Givenchy. We’ll break down each step along the way along with some surprising facts and theories. This is the Matthew Williams story.
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    Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).
    Sources: docs.google.com/document/d/1P...
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Комментарии • 222

  • @slickrick1856
    @slickrick1856 2 года назад +343

    The more and more I watch these videos I understand that most of these success stories are nothing more than connections and people being in the right place at the right time. And many are 6 degrees of separation in terms of familiar circles. There are so many talented people in the world who never hit those connections, but to be fair, you also have to network and be more than regional

    • @justusgreen8498
      @justusgreen8498 2 года назад +40

      Hell yeah. No matter what anyone says connections will win 9/10 times.

    • @SadjadBoss
      @SadjadBoss 2 года назад +59

      almost every one of these stories involves kanye it’s hilarious

    • @JESUSISKING77742
      @JESUSISKING77742 2 года назад +19

      Exactly why good communication skills are so important.

    • @grinduntiludie
      @grinduntiludie 2 года назад +7

      @@SadjadBoss yea he’s basically at the top of the totem pole of this fashion/ culture shit…then you have Virgil, Bari, Rocky & Ian

    • @maverikregime6885
      @maverikregime6885 2 года назад +1

      super facts

  • @lone3727
    @lone3727 2 года назад +74

    I really want to see Lancey's story he went from a drug dealer to a model/music artist bcs of his appearance in this video

  • @Mcjacup
    @Mcjacup 2 года назад +260

    Kanye really influenced all these fashion designers the past 20 years

    • @arceustheo
      @arceustheo 2 года назад +3

      He is the voice and truth of this generation, of course he can and will influence others.

    • @User61918
      @User61918 2 года назад

      niggas as famous as Jesus

    • @chance5226
      @chance5226 2 года назад +4

      TOO BAD THE WORLD WONT REALIZE HOW GOATED HE IS UNTIL HE GONE

    • @annabarr1304
      @annabarr1304 2 года назад +5

      It was his gf who introduced him to fashion, she was a knitwear designer and sadly I forgot her name, but you can see how his style and interest changed after she took him to PFW for the first time.

  • @manic0902
    @manic0902 2 года назад +55

    He really supports younger generation and the rap industry hard hard i love that

  • @DarkSideOfTheBrightSide
    @DarkSideOfTheBrightSide 2 года назад +139

    I had no idea who Mathew Williams is, but after seeing this; it’s amazing how everything is connected in the fashion industry.. as a casual, I only see the surface, but seeing the roots of many popular brands? It’s actually not as complex, as I once thought, it’s more organic.. it’s ppl who have a vision, and the environment around that vision that makes it all rise- and, at times the reason why it falls too. At its core, it’s just a person who decided to be free with their expressions, and using their influences to make something so eye catching & unique.
    Another amazing video, man.. as always. Seriously. You haven’t had one bad video, or even mediocre, they’ve all been insane quality.

  • @3sr966
    @3sr966 2 года назад +26

    Been waiting on this one🧛🏽🔥🔥

  • @NBOBABY
    @NBOBABY 2 года назад +92

    The ECCO2K story/style evolution sometime soon would be a banger

    • @ichbeschlecht2547
      @ichbeschlecht2547 2 года назад +2

      Yes

    • @osvaldo4748
      @osvaldo4748 2 года назад +1

      that would be amazing

    • @JuniorBlacksBeatz
      @JuniorBlacksBeatz 2 года назад

      👀👀👀

    • @dvb013
      @dvb013 2 года назад

      Would definitely be sick but the dude is really elusive. It would be hard to find a lot of info on Ecco

    • @NBOBABY
      @NBOBABY 2 года назад

      @@dvb013 true, its difficult but theres definitely things like his friendship with Matthew M. Williams and his style evolution as a whole that would be good to almost put in a timeline if ya feel me

  • @rafowens3168
    @rafowens3168 2 года назад +11

    Man forreal if somone deserves every subscriber on his channel than its you big ups bro 🙌🏾 great videos

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 2 года назад +25

    super fire mini documentary, watched whole as usual.
    keep going fam, well done.

  • @obakengmojela9713
    @obakengmojela9713 2 года назад +17

    Definitely one of my favourite designers too, thank you for this one!

  • @goodguy2304
    @goodguy2304 2 года назад +33

    I feel like everyone’s stories are always the same in a sense , excluding matthew, they start off nobody then they randomly coincidentally meet someone that will "change their life forever". Life really is about who you know and being in the right place at the right time .

    • @frederikduplessis3836
      @frederikduplessis3836 2 года назад +5

      Just make sure when you meet them you've got something to say, both in your words and in your work.

    • @JESUSISKING77742
      @JESUSISKING77742 2 года назад +1

      @@frederikduplessis3836 so true man also why good communication skills are crucial

  • @hytechtech
    @hytechtech 2 года назад +6

    Great video! I really love the vibe and all the information packed into it
    keep it up :))

  • @gd4490
    @gd4490 2 года назад +4

    I love your content bro you’re the man you are literally the best RUclips has to offer at the moment.

  • @Alejandro-cw1uk
    @Alejandro-cw1uk 2 года назад +6

    The video many of us including myself have been anticipating. Thank you 🔥🔥

  • @Iamjeffsledge
    @Iamjeffsledge 2 года назад +22

    This installment was dope. I'm a fan of Matthew but I didn't know a lot about his background. I'm surprised you didn't talk about the MMW x Nike colab. It was fire. Dope episode though.
    Love to see you do Public School at some point.

    • @samsoom61
      @samsoom61 2 года назад +1

      Or the alyx x moncler colab🤯

  • @theBachelorofArts
    @theBachelorofArts 2 года назад +20

    I love your channel so much. I've learned so much from your well researched and presented videos. Hope you are having fun with all your creative journeys as well!

  • @Whodnl
    @Whodnl 2 года назад +15

    You already know this is already a Threaducation Classic

  • @okt8491
    @okt8491 2 года назад +6

    Thank you for this. Keep em coming please

  • @Alex-noyb
    @Alex-noyb 2 года назад

    Thx for making a video on him was hoping for it :)

  • @veening
    @veening 2 года назад +7

    In the early 2010's Williams was also affiliated with stussy a lot since he did quite a few direction and styling gigs for the lookbooks, which is probably how they managed to get the stussy collab.

    • @veening
      @veening 2 года назад

      If i remember correctly the timeline regarding alyx is a bit different. I think while the brand was doing okay, he needed an investor and thats when Luca stepped in and they moved the entire studio to Slamjams headquarters near modena and changed the name from alyx studios to 1017 alyx

    • @veening
      @veening 2 года назад

      What's also important regarding his love life is that around the time he started working for Givenchy, him and Jennifer separated. I do not think they are on good terms and I do believe its made a huge impact on Williams as an industry professional.

  • @babida9113
    @babida9113 2 года назад +6

    Always improving with the videos. love it

  • @marianacanizales6705
    @marianacanizales6705 2 года назад +6

    Like always, amazing work. Thank you.

  • @unshookclothing
    @unshookclothing 2 года назад +33

    You’re amazing keep it up. Everyone of these videos motivates me so much ⚡️⚡️

  • @rhulanimabunda5225
    @rhulanimabunda5225 2 года назад +2

    Bro, love your work! Keep doing your thing! Need a Heron Preston video to complete the "Been Trill" trio🛐❤️

  • @jacobnash1759
    @jacobnash1759 2 года назад +5

    Threaducation stays delivering 🔥🔥

  • @DavidMartinez-eq4iq
    @DavidMartinez-eq4iq 2 года назад +1

    Been waiting for this one 🔥🔥

  • @dannyowens3509
    @dannyowens3509 2 года назад +8

    I look up to Matthew and this video is gonna help me out thank you Threaducation

  • @tim0339
    @tim0339 2 года назад +7

    Oh bet one of my favorite designers. Also man great on all the videos keep em coming

  • @jasonlee9762
    @jasonlee9762 2 года назад +5

    Omg I learned so much from this. Such a great video 🤝

    • @Threaducation
      @Threaducation  2 года назад

      thank you for watching! glad you learned something

  • @lubomirmihaylov8820
    @lubomirmihaylov8820 2 года назад +2

    Thank you for the dope video ! MMW 🤘🏻

  • @feliciaassoo
    @feliciaassoo 2 года назад +2

    I love your channel and your videos the way drive through those designers histories the tone of your vocie etc ... , however i feel like you could improve the images that comes along with what you're saying

  • @karlitop7497
    @karlitop7497 2 года назад +42

    Kanye basically birth a lot of our favs

    • @grinduntiludie
      @grinduntiludie 2 года назад

      🎯 He don’t get enough credit but the proof is in the pudding and his pockets

  • @alexpietsch2108
    @alexpietsch2108 2 года назад +7

    Been waiting on this one big time! One of the most influential designers in the game right now.

  • @thomasfogarty2320
    @thomasfogarty2320 2 года назад +5

    Always killing it

  • @pariswildin4719
    @pariswildin4719 2 года назад

    I couldn’t wait for this one!

  • @ultra000
    @ultra000 2 года назад

    Great work on the vid. Evolution of Lancey next?

  • @IvarConq
    @IvarConq 2 года назад

    Dope work mane ✌🏽

  • @2dec1
    @2dec1 2 года назад +1

    Your videos never disappoint

  • @coqueice
    @coqueice 2 года назад +4

    no cap i'm learning so much from this chanel

    • @Threaducation
      @Threaducation  2 года назад +1

      happy to hear that thank you for watching!

  • @terictv237
    @terictv237 2 года назад +1

    straight heat your yt channel is fireee

  • @jthetailor6948
    @jthetailor6948 2 года назад

    Great content!

  • @theeuropeanreporter
    @theeuropeanreporter Год назад

    Good work !

  • @juca4523
    @juca4523 2 года назад

    thank you for this.

  • @alesandrobatista640
    @alesandrobatista640 2 года назад +1

    Love the videos

  • @alvin9713
    @alvin9713 2 года назад +1

    Love this channel

  • @amirrezadesignes7011
    @amirrezadesignes7011 Год назад +1

    Great as always.

  • @jjjiant
    @jjjiant 2 года назад +3

    interesting little side note, Jennifer & Matthew aren’t together anymore, she’s been with Blondey McCoy for a number of years now

  • @romainwarnotte1297
    @romainwarnotte1297 2 года назад +3

    Another great video man, thank you! Can you do a video of all the people what get famous because of Kanye? Thanks man

  • @miles7267
    @miles7267 Год назад

    I wanna know what music hes using im the background. That hiphop beat is super chill.

  • @jaymartin6099
    @jaymartin6099 2 года назад +1

    Another homerun. I'm so inspired🙏❤

  • @jackscanland9432
    @jackscanland9432 2 года назад +3

    best channel on youtube... by FAR

  • @jaylocopeso
    @jaylocopeso 2 года назад +1

    another great vid

  • @catwalkkcouture
    @catwalkkcouture 2 года назад +1

    Could you please do a video about Azzedine Alaia?

  • @olawaleaileru9495
    @olawaleaileru9495 2 года назад +1

    Thought you was gonna do a Burberry and roberto tisci one 😔

  • @ouuuzy4084
    @ouuuzy4084 2 года назад +1

    FINNALY MATTHEW.THANKS G

  • @bychyke9581
    @bychyke9581 2 года назад +2

    I’ll be on your channel in the next couple of years 🔒😁

  • @AsLittleDesignAsPossible
    @AsLittleDesignAsPossible 2 года назад +1

    Your videos are great

  • @shalomythehomie4407
    @shalomythehomie4407 2 года назад +1

    HES BACK

  • @mattmcjagger2582
    @mattmcjagger2582 2 года назад +2

    Next should be Cynthia Lu designer of Cactus Plant Flea Market, Heron Preston and Daniel Lee (Bottega Veneta)

  • @solootto
    @solootto 2 года назад

    Back with the clutch

  • @tomperry5947
    @tomperry5947 2 года назад +1

    I've been interested in MA because of his involvement with Carti. Dope designer

  • @treshoncapehart513
    @treshoncapehart513 2 года назад +1

    U never miss

  • @FazoSRT
    @FazoSRT 2 года назад +1

    Perfect time do kanye next bro luv the vids btw🔥🔥🔥

  • @babaramdass462
    @babaramdass462 2 года назад +3

    Make a vid on Alessandro Michele

  • @Vence.
    @Vence. 2 года назад +1

    Here as always.

  • @london8615
    @london8615 Год назад

    need a vid on Skepta & Lancey Foux

  • @andykurniawan5140
    @andykurniawan5140 2 года назад

    you forget to mention about the AP x ALYX its a hit! maybe should talk about Matthew and Drake im curious about NOCTA i think Matthew help drake with the collection. also forget to mention Matthew W Williams x NIKE collection, the Nike Free TR, Nike Zoom 4, etc

  • @alphalax7747
    @alphalax7747 Год назад

    The bgm is great

  • @crystalo3402
    @crystalo3402 2 года назад +3

    Hope to be like him one day

  • @socratessoto3805
    @socratessoto3805 2 года назад +1

    amazing video I discovered him through Gaga and I’m pretty sure she would call him Matty Dada 😂😂

  • @romeo9782
    @romeo9782 2 года назад +3

    Could you do CDG
    Next❤️

  • @vincentcdrn1094
    @vincentcdrn1094 2 года назад

    Do vintage tees next

  • @dadshoe
    @dadshoe 2 года назад +3

    Need a JJJJound video next

  • @MyNizzleTwizzle
    @MyNizzleTwizzle 2 года назад +2

    The legend!!!

  • @linklink7777
    @linklink7777 2 года назад

    can u make a video about helmut lang

  • @Recony0
    @Recony0 2 года назад +1

    YES THANK U BRODIE

  • @nicht.kreativ6084
    @nicht.kreativ6084 2 года назад

    The video about Kanye and Yeezy would be great 😄

  • @hubbardlaluce3932
    @hubbardlaluce3932 2 года назад

    No mention of Benjamin Cho

  • @dremalice
    @dremalice 2 года назад +2

    We need a Kanye threaducation

  • @ralugerxregular5560
    @ralugerxregular5560 Год назад

    I got the monumental lows ‼️

  • @fxckkyeh.h7
    @fxckkyeh.h7 2 года назад +2

    one day you’ll make a video about my journey

  • @DIO-ls7zi
    @DIO-ls7zi 2 года назад +2

    The Demna story next

  • @yessboydd9927
    @yessboydd9927 2 года назад +2

    Do palm angels 🙏🏽

  • @24kgoldplatedvermeil
    @24kgoldplatedvermeil Месяц назад

    Him and Gaga made a killer creative team. Always hoping they hook up again in the future but itll probably never be the same

  • @rhonwinjacobus1670
    @rhonwinjacobus1670 2 года назад

    Can your next video be on Hiroshi Fujiwara

  • @fionnlaghcarter9730
    @fionnlaghcarter9730 2 года назад +2

    Stadium status 🐐

  • @dicotfiend
    @dicotfiend Год назад +1

    crazy how asap rocky works w pacsun now however 😭

  • @Tauhir331
    @Tauhir331 2 года назад +1

    Bout to buy some alyx

  • @gd4490
    @gd4490 2 года назад +1

    15:55 had me 💀

  • @hov914
    @hov914 2 года назад

    Do a RHUDE video next.

  • @3pce
    @3pce 2 года назад

    Virgil & Matthew The Two Best Designers Rn

  • @mdflex3745
    @mdflex3745 2 года назад +2

    Clicked immediately

  • @menyamustdie
    @menyamustdie 2 года назад +7

    Lol I literally just bought a alyx bracelet last week. Coincidence? No

  • @RM19739
    @RM19739 2 года назад +5

    Plz do heron Preston or Samuel ross next

  • @ichbeschlecht2547
    @ichbeschlecht2547 2 года назад

    Is that lancey foux at 13:58?

  • @bl4ckmagic345
    @bl4ckmagic345 2 года назад +1

    Chest rig was a straight rip off of the Hill People Gear Recon Rig tho. Still cool brand

  • @yesdaulet
    @yesdaulet 2 года назад +1

    Make video about cashxo

  • @SEVYNTHEVILLAIN
    @SEVYNTHEVILLAIN 2 года назад

    yes.

  • @_KOANS
    @_KOANS 2 года назад

    Do Pharrell next please if you haven’t already

  • @RobertIsmyname
    @RobertIsmyname 2 года назад

    Errolson Hugh please from acronym