Haier: From failing fridge manufacturer to global electronic giant | Inside The Storm | Full Episode
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- Опубликовано: 18 сен 2018
- “If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson.” This is Haier CEO Zhang Ruimin's story of how he saved the failing Chinese refrigerator company and took on one of America's most iconic brands, General Electric. Read more: cna.asia/2Jhpg0M
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I am greatly moved by the way CEO Zang Ruimin was able to change the mindset of the 'factory workers' to be the People who had a place in their industry. Important was the portioning of a large unwieldy super-factory into self- managed sections with immediate improvements to quality control and production.
The greatest change was when the secretive, fearful, patent hugging, litigation mongering of the past was replaced by encouragement in innovation and entrepreneurial skills; Bravo!
Jack Welch of GE was a legend in America. He boosted GE's value by 4000% during his 16-year tenure in GE. Jack graduated from Massachusetts University for undergraduate degrees and then gained his Masters and Ph.D. degrees from Illinois University.
Zhang Ruimin of Haier had a checked schooling since youth, interrupted by China's Cultural Revolution. He had discontinuous high school education and never went to University before he became the CEO of Haier.
These two great CEOs have very different backgrounds.
Whats ge doing now? down 3200%? Lots of people have a poor education & do just fine.
Jack Welch turned GE from an industrial giant to a finance company. It turned out that the new success was due to accounting gimmicks. His management style was copied by other American CEOs who outsourced well paying American jobs to China! Most of the products Made in China break down in a few years and have to be replaced by Americans that no longer have the same pay and quality of life that was present in the heyday of the American worker! The good jobs are gone forever in spite of MAGA movement. We are now dependent on China for industrial products, but also for medicines etc.
In 1973-74 when I was in Japan I used to think and said that Japanese technology and Chinese human resources if combined together could form a great industrial powerhouse for engineering and consumer products and meeting needs of the whole world. China did not look as industrially and technologically advanced then as Japan because of Japanese workers amazing capability to produce high quality products in the form of automobiles, steel making, ship building, heavy fabrication and other high technology and quality product Japan was making in high capacity competing USA. Amazingly in just 20-25 years of time since then China achieved tremendous technological breakthrough in a way perhaps the world has never seen before. Now it is a producer of all kind of high technology engineered product, machinery and equipment that only Europe and America could produce or producing before. This story of Haier is one story of one type of product and there are many more surprising stories not yet revealed.
Still not good as Japan does though.
@@jameschristophercirujano6650 Japan is still better in terms of robotics, high precision machine tools and carbon fibre, but in terms of telecommunication, semiconductors and high speed rails China is now better.
@@joseph_wei Shenzen isn't the hardware capital of the world for nothing. I think Japan is still ahead in high speed rails though but generally Japan is still ahead of China.
@@jameschristophercirujano6650 You have that impression most likely because China developed too fast. The high speed rail part has been tested by youtubers. They let a coin stands on the tables of both trains and see how long it lasts and on Japanese high speed trains it lasts only seconds, but on Chinese high speed trains it lasts minutes (it looked like it could last forever, but video is only that long). And we all know Chinese high speed train is faster now.
@@jameschristophercirujano6650 You might also ask well then why China's GDP per capita is still so much lower than Japan's. Chinese population is more than 10 times of Japanese population, so I think China needs to have 10 times more fields better than Japan to have similar amount of wealth per person.
My parents bought a haier ac when i was born. it is over 20 yrs old and still functioning.
There is a "Email Air" AC by "weatherwall" from 1965 in our house. Still works great. I think its made in England. How many times has your AC been touched by a serviceman? Ours has never been repaired or serviced. I just change the filter once every few years.
wow，thats impressive.
I might be interested in buying that off of you, Dayu.... The last haier fridge I bought only lasted 13 months.....
Seems like lots of stuff was produced sturdier from staplers to washing machines... but now it's race to the bottom, use cheap plastic and poor metal and plastic molds, shitty designs lead to the stuff breaking sooner.
Funny thing though, is that some prices on some items like staplers or major appliances haven't remain cheap, just bigger profit margins and more volume sells as life cycle of these things break faster.
Vehicles seem to be different though, cars do seem to be lasting longer with fewer repairs. Particularly transmissions and engine block and radiators.
Suspension systems suck worse though, fortunately fairly cheap to replace.
I bought an American made Amana refrigerator back in 1995.That's 23 years years ago! It has been with me through 2 marriages, also the appliance store I bought it from (SiLo) went under, because of Circuit City, which also went under years later. This Amana refrigerator is still going strong! No issues whatsoever. Very happy with my purchase.
We own a Haier fridge / freezer since 10 years - and it never let us down. Great appliance, and now I have begun to understand why.
@renge99O9 china produces pets' food now? you are a troll right?
Will Haier’s AI-equipped smart home appliances be banned from the US market, for fear of espionage?
Reasonable trade cannot exist, without reasonable trust.
A trade partner shouldn’t be treated as a servant.
America has to respect foreign investors, by adhering to basic market principles for the global economy to function properly.
Washington cannot dictate to the world.
@Cjango Freeman lol!!!!!!!!!!!!!
@Markus Patients wrong. goodman is made in the usa
After the first Year the Light died in my Fridge and when I tried to get it replaced under the Two Year warranty Haier Refused, and tried to sell me one.
Also my Haier Fridge Leaks since it does not have a Tray underneath it to catch the water.
I Would not buy another one.
So inspiring...Am currently working with Haier company in Kenya as a merchandiser..and am looking forward to growing and help grow the company in Kenya. Thank you Haier
I think i just watch some of the best documenteries in my life!
Such an inspiring story, CEO Zhang is an admirable manager
US GE felt running like empire or dictatorship while HAIER companies felt running like democracy!....really strange!
Name a single thing Haier has invented.
their own business ?
Invention of features or advancement of a product has limited benefit for a company. If you change the way they operate, now that has massive implications. Companies used to understand this, Ford while famous for an invention they didn't invent, Invented a process that changed the world in ways nothing else ever has. The invention of the moving assembly line created the world we have today.
Too late, but I got ways around that.
A company can not be compared to a country, what a silly premise.
It was such a great story I watched now. Truly inspiring! It's weird but I even almost cried seeing this rise from humble beginnings to that greatness, with being persistent, always learning and working on yourself, aiming to be the best but staying humble! Thanks for making this film
Our 20 year old GE fridge finally kicked the bucket and went cold yesterday. Went to the appliance store and finally settled on a Haier fridge. Found out thru this video that my fridge is related to GE
Very inspiring. Together we can make so much more
I had been inspirited by watching this wonderful documentary
@Mr Cabot Why did you insinuate this comment, dumb dumb. Inspirited means motivate or inspire. I just learnt a new word from this comment. Thanks Razzez Est.
We own a Haier fridge, we did not knew that it was a Chinese company while buying, now i do, but even though Chinese products are usually associated with poor quality, Haier is an exception, our fridge works really well, and we never had a problem with it.
I will recommend Haier refrigerators to anyone wishing to buy one.
What about the service and spare parts
@@rukmanibalaji2775 Well, it has never broken down or given any sort of problem since we bought it 8 years back, so there was never any service or need for any spare parts.
They say Haier uses Japanese compressors and these are best.
But i reckon their after sales service will be good too, tho i have never had any need of them.
Haier gives peace of mind.
When i bought a Haier notebook years ago i seriously thought it was a German company. Haier turns out to be a
very innovative company. Great job!
Me too, i thought it was German company
Didn't expect the content will be so much inspiring. Very interesting documentary.
I once had a Haier fridge, the thing lasted 10 years and was only decommissioned due to non-availability of parts. Went to the market and got another Haier fridge. Five years later, it's still running like new.
Good documentary. I want a documentary next about Volvo's sale revival under Geely.
I have purchased HAIER air conditioners and other products and have been very satisfied HAIER, I will continue to purchase these products as they last and last.
I hope this merger will become successful. Haier products can learn from GE to build rugged lasting products. I have been using a Haier AC for around 20 years and it's still doing fine. Keep up with the good job
It is a shame that this wonderful story hasn't continued. I purchased a new GE refrigerator for our kitchen remodeling based on the good name of GE. It failed after only 3 months of service. Following three visits by a repair service company under warranty, the compressor was replaced, however the refrigerator never cooled again. After discovering on the internet that many GE refrigerators were failing due to bad compressors, I requested a refund. That was 10 weeks ago and I am still waiting for my check with an inoperable refrigerator taking up space in our house. In trying to resolve this issue, they are now asking me to disable the refrigerator, send them proof via photos, and they will send the check directly to me. leaving me with the inoperable refrigerator. Customer satisfaction is no longer their goal.
Great storytelling. Thank you for covering this. I do not own any Haier products but I will be looking now as I purchase a home.
In the 40's, both of my parents worked at GE in Ft. Wayne, IN. My father in the Specialty Transformer Dept. and my mother as an RN in the in-plant medical facility. My aunt and two uncles all worked at GE too. When I graduated from high school in 1963, I also went to work at GE. All our appliances were GE, purchased at the employee store at a deep discount. GE is now gone from Ft. Wayne, with the acres of buildings repurposed or torn down. Our last refrigerator, a GE, lasted for 27 years before it needed replacement. A new GE from Home Depot replaced it. The new one has more bells and whistles than the old one but works great. I guess we made the right choice by picking GE.
I'm drinking cold beer from my Haier fridge right now. Thank you!
Brilliant CEO a man with foresight!
A very inspiring business story from China. It has proved China and US can work together and thrive both
ge is going down the shitter
No such thing as that. is either the strong survive or die!
Truly inspiring. Buy Haier with no second guessing.
Communist china cannot be any democracy nation friend. It is like different ways and either for democracy or communism. It is time to change into democracy or else risk being left behind.
@@proudtobewhiteprivileged9530 Even Lee Kuan Yew, the great statesman think twice ruling democratic without fusion.
Very informative and inspiring... Extreme out-of-the-box management, in product & services, in innovation mgt, in talent retention, accountability and etc.
Ha! Haier bought NZ's Fisher and Paykel Appliances at a time when the share price was very low in 2011. The technology was market-leading and innovative and F&P had 420 patents for their unique technology. Good on them for seeing value when all those other so-called "Market leaders" like GE were looking the other way.
Great documentary, just goes to show its all about the people and giving them accountability and ownership. If UK manufactures adopted this strategy 20+ years ago I'm sure the nation would have more larger scale manufacturing.
Sorry to contradict but Eddison did not solely provide the world with the electric light bulb. In fact, what he did was patent, in
1879 and 1880, the introduction of the carbon filament light bulb and the screw to hold the bulb in place, and that was in the
U.S.A. Before that, in 1878, Joseph Swann, in England had publicly demonstrated the first light based on commercially-viable
carbon. However, before either of those men had a light to shine on anything, the British chemist Warren de La Rue had already
solved the scientific challenges nearly 40 years earlier and even before him the basic idea of using electricity to create light was first
investigated by the English chemist Humphrey Davy. It was he that showed that when electric current flowed through wires, their
resistance caused them to heat up to the point where they gave out light. He also pinpointed the main problem in creating the first
practical incandescent light by finding a cheap material that both burned brightly, and lasted for many hours. These two major points led to the Davy Lamp used by miners. Sorry to break the myth about Edison but not everything was started or invented in the States, In fact, they often took inventions from other countries, similar to the way the Japanese did after WWII, and improved on them, e.g. the electric toaster, the electric vacuum cleaner by British engineer Hubert Cecil Booth, the car, the rifle, jet engines, in 1748, William Cullen, at the Universityof Glasgow demonstrated the first artificial refrigeration system, first working sewing machine, generally considered to have been the
work of Englishman Thomas Saint in 1790, the computer, etc.
'nuf sed.
Truly inspiring story
Good doc...i like this and DW documentary very much.
I don't want a talking refrigerator. I want one that keeps food cold / frozen, and lasts for 25 years. If my refrigerator talked, it would say "Ooops... I've just leaked water all over your kitchen floor. I think it's because of design flaw that my manufacturer refuses to acknowledge. Of course, I'm out of warranty, so you'll have to pay the repair bill for something that's the fault of the company that built me."
So, Mr. Heier or Mr. GE, how about designing a simple box with two compartments that keeps food cold / frozen and will last 25 years without a major repair?
Buy a Miele. They are more expensive but they are the best on the market. (German made)
Excellent example of refining Actual Intelligence inherent in the uniqueness of individuals, in mutual respect and competetive cooperation.
Disappointing that there’s no mention of the joint-venture with Germany’s Liebherr which was much to do with the quality improvements given the company was now using proven German technology and quality control processes. The name Haier even comes from the Chinese translation of Liebherr! The joint venture was the true turning point in the fortunes of the company, with the other changes at management level and in the attitude to workers ensuring the joint- venture delivered the results it was designed to.
so what you're saying is Liebherr shared it's main selling point to Haier and with all Merkel's newly invited "doctors and engineers" now working in Germany you'd surely be better off buying a Haier.
Hmm, that seems to be true.
en.wikipedia.org/wiki/Haier
To be honest, this entire program looks like a glorified informercial. Laudatory and lack of critical analysis.
Indeed, that has been omitted from the documentary...
+Jacqu J
This is the story of Zhang Ruimin. With out him -- no HAIER today. If it wasn't Liebher -- it would've been other foreign companies.
I’m Chinese and I’m thinking about the same thing. They even made an anime back then called haier brothers, staring a European kid and a Chinese kid, symbolizing the joint venture. It was a great anime too, the ultimate 90s collective memory of China.
Really good to see how two companies can grow together.
I have owned and still use haier products.
Learned alot here, thanks
wow to think like that in China back in the 80s is truly a sign of humility and vision. I mean u gotta remove ego and pride to acknowledge ur stuff is crap... and the vision to incorporate non socialist views during that era... I’m glad this dude wasn’t caught up in that mao propaganda... truly working with the people
I came from a small city next to Qingdao. My father bought a Haier refrigerator when he got married with my mothe, and it still working until last year, we stop to use to use it because of its electric cost was to hight and there is no place to put.
I have photos of myself when I was just 2 years old posing behind a GE refrigerator. In 2003, my mom bought a National refrigerator that's still working today. National is now known as Panasonic. I don't what happened to that old GE refrigerator from 1998, because we moved and left it, but I hope it's still working to this day.
Dont worry your GE in your basement will automatically change its name to HAIER that's how brilliant the Chinese are! Have a look tomorrow when you wake up!😉
I my Haier fridge and washer are over 10 years old and still running like they are new. No issues what so ever, and it was way cheaper than the other shitty brands like whirlpool and maytag
It is saying that Haier knows better the market economy's essence lies with clients and users. How amazing the legendary GE Appliance buys the open culture of Haier!
This guy is a visionary and innovator
Haier has made progress by leaps and bounds ❤ Great products ❤
An eye opener for me.
very interesting. One of the better documentaries I have watched.
Wow....amazing story haier
I bought Haier frudge 10 years ago and the freezer door wasn't sealed well when closed.
Wow this is so inspiring! One of the best documentary I have ever seen in my life. The CEO decisions and actions have changed many aspects of life. What a legend!
i was told by an appliance repair technician that haeir has a reputation for producing cheap disposable junk appliances that are not worth fixing. I'm not experienced enough to know but i know they are sold heavily at Walmart
Wow, i learn to love my Haier tv more
For those who are faired of Chinese SOEs, Haier Group is a publicly owned and publicly traded private company, only less than 3 percents of its shares are in the hand of the local city government's investment holding company via another internationally traded bank.
Brilliant
Very inspiring
In the EU we've Simens, Electrolux, Miele, Bosch, AEG, Whirlpool and of course the two Korean giants LG & Samsung. We don't use American or Chinees brands over here.
i have haier led tv id bought it 7years ago although its cheap and not famous. but still its working fine☺️
Today a HUGE recall of Haier Refrigerators was made in the USA, tens of thousands of them have defective electrics that can and HAVE caused serious fires in peoples' homes.
proudly from my hometown Qingdao!!
Try mapping ripe and unripe fruits and vegetables with infrared or other sensors continues monitoring and allowing the user to. Also provide a relative life span of the produce. Make ripe choices.
its amazing what they are doing with refrigerators but, i remember the GE units from grandparents days still running and new ones only last 8-10 years if your lucky. you pay a load of cash for something that dies in less then decade. but the old farm fridge from the 40s is still going strong behind the bar.
I’m 54 and I don’t ever remember GE being known for quality products, always avoided them. Looks like others did the same eventually.
I don't have great fondness for chinese brands, but our 15 year old Haier AC unit still works just fine
Owe, quality guaranted...from now on I will buy Haier products only, cheap and best.
Good job, Haier
Wow amazing
Haier is good love From India
Loved the lucid and engrossing narrative. Thank you
Really hardworking people,need some good management guys,
Excellent docus!!! Thanks!!!
Supreme brand delivering great products 👍🏻
A win win for both haier and GE.
It is a PR piece , not to take any merits from the Chinese, over Americans and how GE lost its ways. I would love to get posters on feedback from German makers such as Miele , Liebherr, Bosch . And top tier appliances such as Viking.
It is my honor work in Haier.
Amazing documentary !!
I fucking love this documentary!
The quality of Haier products had come through the joint-venture with Liebherr. Without this event, we woould not be seeing this triumphalist video.
The content hardly match the title
"How XXX nearly collapsed" is a series. They need that in the title so people get recommendations so as to get that sweet sweet view count. (Not criticizing, just saying it for what it is)
Agreed
@George David they have changed it now. Earlier it was about collapse or bankruptcy of haier
GE ....... what's that?
Did you watch the whole video? Because I find nothing unmatch about it.
Had a Haier fridge once. Broke down right after the warranty ran out. Never bought anything from them again.
All this technology isolates society and implements control by others of these isolated people. Big brother.
it is their story. My dishwasher broke twice in 8 months and they never came to fix it eeven I paid the service.. That's consumers reality.
All this modern IOT is all very well if you're busy in the city and haven't got time (but loads of money), but it doesn't have the quality of life I experienced in my granny's Welsh hillside cottage, which had no running water or electricity. Bathing in a tin bath in front of the kitchen range, listening to a old battery valve radio, climbing the hill with a bucket to bring back icy cool fresh well water, with the sound of the River Elwy rustling through the valley, and fresh tomatoes growing behind the 'petty', and breathing in the cold fresh winds off the Irish Sea - _that_ was quality of life.
Sounds damn cold and a little primitive from this point in time! But I can see your fondness for a simpler way of life.
*Lin Mai*
"Sounds damn cold" - just coolish if you were a 10 yr old.
"a little primitive from this point in time!" - There's nothing so sophisticated on YT.
"But I can see your fondness for a simpler way of life." - You had better believe it. I went on to build what you're using right now. It wasn't a fair exchange. I'd rather have the old world back. Too much has been lost.
I totally agree with you. I've been building most of these applications but mostly for companies, for home it would be nothing more than a novelty and a way to minimize meaningful interactions we have with other humans. There's certain things that technology can/should not replace
Sounds like my grandma's home. My ideal simple life.
I purchased a Haier washing machine 3 years back and once out of warranty it just had a pcb to be replaced as said by their authorized service man. I purchased it for $139 and they charged $70 for repair. They don't have good products; and I guess they don't test them. In the long run if you buy from this company you end up paying more. I have the receipts in case any one want to see.
I bought a Haier fridge and washing machine 8 years ago and they still are fine. You're just unlucky
i love the concept of reinventing again and never stop , i learn from this video that invention and individuals held responsible for their action is great technique to flourish.
17:14 i fail to understand what he trying to explain, please help anyone?
Innovation is great but it must remain affordable!
Unlike the UK foreign governments support their manufacturing industries & don't asset strip them
this is refreshing knowledge is power thank you
GE is still GE. unlike some other merges no layoffs from GE.
The only differences is that way better management concepts promoting innovations. GE is still made in US creating jobs locally paying taxes to the povernment people are happier than before.
Great documentary!
comments are for anybody who would like to express opinion here. Others who agree or not agree with each comment is very personal. Useless to attack others here just because their comments are not what anyone cannot agree. Learn to respect others and understand comments before contact anybody would be a good start.
Inspiring story of haier💙💙
A powerful lesson is made in this program. Listen to your markets, hear your employee's ideas on how to innovate, then begin the tasks of creating the processes to create the product/service which will improve upon it's previous version/iteration !
I have haier washer for my tenants and it lasts forever given that they use it almost everyday!
You probably have Chinese tenants!
@@SAGAWISIW30 Your response is INVALID.
u know what, my grandmother used to freeze food outside the horse in winter,and she is from northeast China.
Just bought a Haier dehumidifier for my basement 2 weeks ago at Wal-Mart. One reason: it says Made in USA. For real???
Haier saved GE Appliances from bankruptcy two years ago, and even retained its manufacturing facility in the US
In 1984 a Swiss appliance company named Liebherr opened a joint venture Qindao-Liebherr. "Haier" came from the last two syllables of the Chinese transliteration of Liebherr (pronounced "Li-bo-hai-er"). How and when Liebherr left China is a mystery they don't talk about it.
Liebherr still makes appliances but have no connection to Haier. Neither owned nor owner. It's really weird.
@@winstonwei9694 now they are 😉 no offense though. Made in Germany was also once meant to mark inferior product untill it didn't.
Though manufacturing won't stay in China forever either. The process that is industrialization will keep going around the globe. We just need to figure out how it can be done without the environmental damage in the phase right after textile and right before auto (sometime after heavy industry). Or there is going to be only a limited number of countries to follow.
@@winstonwei9694 once again I really don't care the for the brand name. As long as it's made in U.S. I'll buy it. Made in China products are cheaper but quality wise, very poor. From my own experience and talking with friends and relatives.
Most of job payment in China is under $800 per month,I don't think anyone in developed country want to get it. The rich Chinese are almost mine or property owners.
how long will the ref last.
How ironic, today Nov 9 2018, GE stock is just $8.59 and project to drop to $6.00.
later in the video there are very bad lip sync issues.
We use Hair, Chigo and Madie those Chinese brands when I was deployed in Afghanistan and Kuwait.
MINDBLOWING AND TOTALY INSPIRATIONAL - Why not make phones ,!? Watch out Apple & Samsung ...