How Women of Sneakers Are Using Business To Come Together / Support Her Sole

Nice Kicks teams up with Nike and Hibbett Sports to present Support Her Sole, a new mini-series that takes us on a tour around the country to highlight women in sneakers. The show was written, cast, produced, and edited by an all female team - the first of its kind in this space.
Entrepreneur and lifestyle blogger, Jasmine Sweet, serves as the host of the series and introduces us to the different torchbearers of the industry. Our first stop is in Houston, Texas where we meet Tausha Sanders, the founder of Her Grails -- a platform that celebrates women by bringing them together for sneaker-centered events. Up next, we get to know Melissa Chanel, the founder of Kicks & Fros. With education and entertainment in mind, Kicks & Fros supports black women that are making a space for themselves within the sneaker community.
As the series continues, we’ll get to know more about the business-building and barrier-breaking women that are leading the pack. With industry trailblazers like Aleali May, Chitose Abe, and Rihanna shaking up the sneakersphere over the past few years, it’s time we start to look to the women in our local sneaker communities that are pushing the culture forward.

[@ashleylavender4479]

I LOVE IT! I felt that "not having our sizes" DEEPLY! Some many shops in L.A. and barely any sizes for me. We want kicks too 😂😂

[@narvaezstephani]

Wow, this makes me so happy and empowered! I love seeing women love sneakers. I just started my RUclips channel talking all things sneakers and literally Tausha motivates me to start a sneaker event!! 👟🤍

[@jays4dayzllc164]

🔥🔥🔥🔥 this do fire

[@dauchebates]

I love it ✨