How to Optimise Your Google Search Result Ranking using Google Free Tools

Google analytics can help marketer to shape the success strategy of your business using these 2 free tools which are Google Analytics and Google Search Console (previously was known as Google Webmasters).
You can learn the inner structure of website using Google Analytic tools. You can retrieve the details of what people do when they visit your website and how long they stay on your website. You can instantly make an improvement on your website performance using these insights.
Google Search Console can help you to show the most common keywords that attract people to view your website. You are going to learn which pages show up for the specific keyword, what country do people come when searching the keyword and what devices they are using.
What you can learn from Google Search Console is how the usage of different keywords can bring different results in terms of the clicks, impressions and click-through rate. It will help you to acknowledge which of your web pages that bring the most people to your website.