7 Brand Strategy Examples (Top Brands)

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  • Опубликовано: 7 сен 2024
  • ​Do you wonder what are the strategies behind some of the top brands?
    BTW, Also check out my new article where I feature NEW BRANDS (2023) and the strategies behind them: www.ebaqdesign...
    In this video I show you 7 brand strategy examples.
    What Is A Brand Strategy - 0:46
    1. Tesla Brand Purpose - 2:33
    2. Starbucks Brand Vision - 4:23
    3. Apple Brand Values - 5:32
    4. Amazon Brand Positioning- 7:22
    5. Harley Brand Personality - 8:40
    6. Tiffany Brand Voice - 9:39
    7. Nike Brand Tagline - 11:22
    By the end of this video, you’ll see some brand strategy examples and understand why strategy is important to brand building.
    Understand key components of developing a successful brand strategy on the examples of top brands.
    You'll also get my step-by-step process to brand strategy development.
    👉 Learn more about brand strategy (Free Guide)
    www.ebaqdesign...
    👉 Level up and become a brand strategist (Premium Guide)
    www.ebaqdesign...
    Use code "RUclips20" to get 20% off.
    ---
    👉 Subscribe to my channel: / @ebaqdesign
    👉 Follow me on Instagram: / ebaqdesign
    ----
    Subscribe for tips on branding, strategy and design.
    #brandstrategyexamples #brandstrategy #branding

Комментарии • 137

  • @elishscott
    @elishscott 3 года назад +44

    This is an underrated video. The way you deliver information is clear and easily understandable. I'm totally sharing this video of yours. Cheers!

    • @ebaqdesign
      @ebaqdesign  3 года назад +2

      Thanks Mark I really appreciate that!

    • @fifaelite4791
      @fifaelite4791 3 года назад +1

      Very informative. How can we get in contact with you to get more information

    • @florachama3661
      @florachama3661 Год назад

      i share this thought. so eloquent and well spoken.

  • @poorvasharma116
    @poorvasharma116 3 года назад +9

    You teach better than my professors! I’m glad I found this channel , thanks a lot for this informative video!

    • @ebaqdesign
      @ebaqdesign  3 года назад

      Thanks Poorva - thanks! Thats great you were able to discover my channel here!

  • @SaltLake180
    @SaltLake180 Год назад +2

    Excellent information in a short time. Thanks

  • @shuaibmian
    @shuaibmian 3 года назад +2

    Awesome video. Checking out your blog.

  • @RealAadip
    @RealAadip 2 года назад +6

    This is an incredibly efficient, helpful, and engaging video! Thank you!

    • @ebaqdesign
      @ebaqdesign  2 года назад

      Thanks Aadip - I'm glad you liked it!

  • @kofheartsdesigns
    @kofheartsdesigns 29 дней назад +1

    this was very informative. thanks for teaching!

  • @idabrinck-lund8755
    @idabrinck-lund8755 3 года назад +3

    I like your systematic approach

  • @SoundGuyKelz
    @SoundGuyKelz 3 года назад +2

    I learned so much in such a short time watching this video. Thanks a lot.

  • @Fantasticfive2
    @Fantasticfive2 2 месяца назад

    So how do we decide how to brand ourselves after following these tips ? Maybe I need to watch again

  • @victoruchechukwu5488
    @victoruchechukwu5488 2 года назад +1

    Well detailed and explicit. Thank you for your simplicity and great understanding.

  • @pingolgenesiss.8910
    @pingolgenesiss.8910 3 года назад +1

    Thank you I passed my entrepreneur subject because of you

    • @ebaqdesign
      @ebaqdesign  3 года назад

      Congrats! and happy to help.

  • @youness_daoudi
    @youness_daoudi 2 года назад +1

    thank you so much very helpful Arek

  • @serdargunelkan2903
    @serdargunelkan2903 10 месяцев назад +1

    I think you are fantastic. Thank you for helping me to understand.

  • @ravichandranbranding
    @ravichandranbranding 3 года назад +1

    266 likes??? OMG! what you gave was totally worth it. I'm brand strategist and i cant agree more... You are point on.

    • @ebaqdesign
      @ebaqdesign  3 года назад +1

      Thanks, much appreciated!

  • @MrBaileyBaby
    @MrBaileyBaby 3 года назад +1

    Cool to find this video ! I had a screen shot from a google search on branding, It was your content from here. Thanks for your information and delivery

    • @ebaqdesign
      @ebaqdesign  3 года назад

      I'm glad you liked it Mr. Bailey

  • @anncabras3961
    @anncabras3961 2 года назад +1

    Thank you very much! I really needed clear examples to understand it better

  • @bennylatlhang
    @bennylatlhang 4 месяца назад +1

    Thanks Arek, loved this video presentation 🙂🙏

  • @marlyben4910
    @marlyben4910 5 месяцев назад

    Thank you,you explained it best❤️

  • @anushaohri3708
    @anushaohri3708 2 года назад +1

    best video. Dont even think before watching.

  • @pingamishra1347
    @pingamishra1347 Месяц назад +1

    A very informative statement.

  • @Cosmoshairco
    @Cosmoshairco 2 года назад +1

    I’m going to strategize my rebranding!

  • @shacuzi
    @shacuzi 2 года назад +1

    Love this video helped bring me a lot of value

  • @BaselinksConsult
    @BaselinksConsult 3 года назад +3

    This is a very well detailed information. Thank you for breaking this down. I'm surprised it's highly underrated. Thanks again. I will surely share this.

    • @ebaqdesign
      @ebaqdesign  3 года назад

      Thanks Samson, very much appreciated!

  • @edzahrin7283
    @edzahrin7283 2 года назад +1

    Thank you. Your sharing is truly gold.

  • @MrAnjana001
    @MrAnjana001 Год назад +1

    Lot of Love💝

  • @tosact.impact
    @tosact.impact Год назад +1

    This is highly informative, clear, inspire with with a well and details examples . I really gain so much idea about Brand strategy from lessons.
    Good job and thanks

  • @FreeQuick
    @FreeQuick 2 года назад +1

    This is so great, thanks Arek!

  • @playifyre
    @playifyre 2 года назад +1

    An eye opening video it was totally helpful.

  • @stephaniesong5452
    @stephaniesong5452 2 года назад +1

    Omg love the video!!! So understandable and detailed!! Thanks a million! Pls keep posting! Subscribed your channel already!

  • @princesymenouh2949
    @princesymenouh2949 3 года назад +1

    This video is GOLD. 😎👌🏽😎

  • @cansutaskinkopuz7730
    @cansutaskinkopuz7730 3 года назад +2

    Very useful information supported by very clear examples. I am a brand identity designer with marketing background and I couldn't agree more...Thank you!

    • @ebaqdesign
      @ebaqdesign  3 года назад

      Thanks Cansu and always nice to meet you fellow brand designers!

  • @MrJamesmasey
    @MrJamesmasey Год назад +1

    Great video and with really good examples

  • @katesithole8629
    @katesithole8629 Год назад +1

    Very insightful! Thank you for well researched work, Arek.

  • @andresroque1214
    @andresroque1214 2 года назад

    Just subscribed! Been wondering on youtube to find this type of content regarding brand strategy. Keep up its amazing

  • @Ayataelfaidi
    @Ayataelfaidi 3 года назад +3

    you are a legend

  • @jessycabellinger7202
    @jessycabellinger7202 2 года назад +1

    Literally everything I needed to know and more 🙌🏿 so informative and concise👌🏿

  • @mskayelbaby
    @mskayelbaby 2 года назад +1

    amazing informative video!

  • @waelimohdan5260
    @waelimohdan5260 2 года назад +1

    Thanks Mr. Arek very insightful, All about brand very easily and clear when you teach
    Brand content so confused when other speakers deliver but you dont
    THANKS! Hope I can join your workshop or get premium brand strategy guidelines

  • @mannoubouba9204
    @mannoubouba9204 2 года назад +1

    amazing video ! useful information well summed up ! thank you so much !

  • @lihlemathobela1718
    @lihlemathobela1718 2 года назад +1

    Thank you so much for so much value!

  • @mercurious6699
    @mercurious6699 2 года назад +1

    Terrific value, thanks for this great video

  • @SarahSprogis
    @SarahSprogis 3 года назад +1

    Watching from Brazil. Thank you!

  • @tonyahuwa
    @tonyahuwa 3 года назад +2

    I find your videos really insightful. Thank you!

    • @ebaqdesign
      @ebaqdesign  3 года назад

      Thank you Anthony! - Simple comments like that motivate me to make more videos for you guys. 🤓

  • @milenasalcheva8571
    @milenasalcheva8571 2 года назад +1

    Thank you, this was very useful and insightful!

  • @allthingsshapewear5592
    @allthingsshapewear5592 3 года назад +2

    Gold!!! Great Information.

    • @ebaqdesign
      @ebaqdesign  3 года назад +1

      Thanks Henrica - I appreciate that!

  • @cretinatube
    @cretinatube 2 года назад +1

    APPRECIATE THIS A LOT!

  • @snayemdubu2988
    @snayemdubu2988 2 года назад +1

    This is so insightful! Thank you!

  • @neeleshkamkolkar1085
    @neeleshkamkolkar1085 Год назад

    Awesome video. Thank you. How do you best inform if a client wants to be a Brand House or Brand of Brands for example like Berkshire’s companies run as independent Brands vs. Microsoft has a single company brand and then product brands.

  • @Mendy_Ahbizzy
    @Mendy_Ahbizzy 3 года назад +1

    Very educational video tbh, and your beard on point

  • @lemonhaus7364
    @lemonhaus7364 2 года назад +1

    Great !

  • @nneamakauyakonwu1234
    @nneamakauyakonwu1234 7 месяцев назад +1

    Thank you for this! A quick one what strategy would you suggest for a brand like Harley, which has recently not been very successful at innovating (E-bike segment), but has a solid brand equity and following?

    • @ebaqdesign
      @ebaqdesign  7 месяцев назад +1

      Good question. They launched Livewire sub-brand and quickly realized that it wasnt good for their brand equity. Thats not what Harley is about. People were furious. Harley is about loud bikes and distinctive rumble. That’s why they decided to completely separate that e-bike section as a stand alone brand. I think it was a good move.

  • @erica24465
    @erica24465 2 года назад +1

    great great stuf!

  • @smm8267
    @smm8267 3 года назад +1

    Great content! Thank you for sharing your knowledge

  • @krushnatgujjar4855
    @krushnatgujjar4855 2 года назад +2

    2:01 , 6:01 , 11:51

  • @davidstewart2672
    @davidstewart2672 2 года назад

    Valuable content. Keep it up

  • @kritisaxena1098
    @kritisaxena1098 3 года назад +1

    Content is gold

  • @ranjitgorde3612
    @ranjitgorde3612 2 года назад +1

    Very well explained

  • @EfrenBuzzo
    @EfrenBuzzo 2 года назад +1

    So good!! Thanks

  • @terrenceds
    @terrenceds 3 года назад +3

    I am you 1,000th subscriber.

    • @ebaqdesign
      @ebaqdesign  3 года назад +2

      Thank you guys so much! Im getting back at making videos.

  • @aeromedinnovative9805
    @aeromedinnovative9805 2 года назад

    Very informative. Loved the way you presented. Thank you

  • @haithemferdi6198
    @haithemferdi6198 2 года назад

    You are amazing 🤩

  • @beautybycarito397
    @beautybycarito397 2 года назад +1

    Amazing content. You got a new subscriber :)

  • @HadiPahmi
    @HadiPahmi 3 года назад +2

    Love the quality and concise content, but would really appreciate if you add little pauses where needed because I find your video a little too fast to digest.

    • @ebaqdesign
      @ebaqdesign  3 года назад +2

      Thanks for the feedback, I just assumed that you would rather want to have a concise video that you can pause and rewond antytime rather than having long video with a lot of BS just playing for view time.

    • @HadiPahmi
      @HadiPahmi 3 года назад

      @@ebaqdesign I do pause occasionally on videos that I watch. What I really mean’t was basically the flow or style of the video. 1 think that I could point out is the fast cut on the b-rolls. Thanks for the reply! 🙏🏻😄

  • @calvinlamusa
    @calvinlamusa 2 года назад +1

    Fantastic. Love it.

  • @mzilikazimashobane5543
    @mzilikazimashobane5543 11 месяцев назад

    Excellent

  • @bhagat24
    @bhagat24 3 года назад +1

    Very informative content. Thanks Arek!

  • @Rafsmokedyou
    @Rafsmokedyou 3 года назад

    Great Content! Much appreciated

  • @shawnfrank5303
    @shawnfrank5303 3 года назад +1

    Hi Arek, thanks for a wonderful video. I was just wondering if the free guide is no longer available or I just could not find it ? Thanks !

    • @ebaqdesign
      @ebaqdesign  3 года назад

      You can find it right here: www.ebaqdesign.com/blog/brand-strategy

  • @Candiistar21
    @Candiistar21 2 года назад +1

    Once we start our brand how do we remain consistent and how long does it usually take to establish good standing?

    • @ebaqdesign
      @ebaqdesign  2 года назад +1

      You remain consistent by sticking to your strategy fundamentals. Brand building takes time, but solid foundation will help you move faster, and in the right direction!

  • @droove
    @droove 2 года назад +1

    hi, I loved your video for understanding brand strategy. how can I have access to your premium brand strategy package, or do you do consulting for brand strategy building ??

  • @umeshmandve3421
    @umeshmandve3421 Год назад

    Many times clients feel that their purpose and vision are the same. Can you please help with some examples to show the key difference between purpose & vision?

    • @ebaqdesign
      @ebaqdesign  Год назад

      Purpose is WHY you do things you do, but Vision is „ideal future state” how would the World look like in perfect case scenario / the ultimare outcome youre working towards.

  • @sokohmary5486
    @sokohmary5486 Год назад

    I have a question... those the brand strategy covers design thinking for business or that is separate? Because for me if you are trying to posting a brand, it still requires thinking process to get it right. I would love to hear you reply om this.

  • @jakubkantor7
    @jakubkantor7 3 года назад +1

    Great content Arek.

  • @zohrehzibaei590
    @zohrehzibaei590 3 года назад +1

    grate, thanks

  • @melkamudoyamo8743
    @melkamudoyamo8743 2 года назад

    Awesome, where have you been all my life :) LOL

  • @mariz9350
    @mariz9350 2 года назад

    Why didn' I find this video earlier?

  • @cyrillaalexis8795
    @cyrillaalexis8795 3 года назад +1

    Thank you. That was a great deal of useful information. Do you focus on destination branding?

  • @mohammada9418
    @mohammada9418 Год назад +1

    You didn't mention mission and story?

  • @rimsin2107
    @rimsin2107 3 года назад

    Hi
    How to do a planning campaign to sustain the brand reputation of an insurance company kindly help me with a gd answer

  • @kokoalert
    @kokoalert 2 года назад

    Hey Arek, free guide e book lands on the paid version. Doesn't really work.

    • @ebaqdesign
      @ebaqdesign  2 года назад

      www.ebaqdesign.com/blog/brand-strategy

  • @kosial
    @kosial 2 года назад

    What is the difference between slogan and tagline?

    • @ebaqdesign
      @ebaqdesign  Год назад +1

      Brands develop multiple slogans (for new advertising campaigns), but have only one tagline. Slogans can change every year (new campaign) but tagline is more like a brand name-it stays the same forever.

  • @fkphotographyzm5042
    @fkphotographyzm5042 2 года назад +1

    🙏

  • @barabasiistvan1709
    @barabasiistvan1709 3 года назад

    What I experienced, that images with lass Logos/brands, have much lesser impact on Social Media, like an image with lots of logos/brands. For example, an image with a sport car and one logo VS a picture witha car and a list, of car parts logos on it. Thanks!

  • @Prince-gb5lr
    @Prince-gb5lr 2 года назад

    Hello arek, should all these brand strategy examples be applied on a business at the same time or should one just pick one strategy out from examples and work it?

    • @ebaqdesign
      @ebaqdesign  Год назад

      These are just example to help you understand what's possible. You should develop a unique brand strategy for your brand.

  • @vinmark5246
    @vinmark5246 3 года назад

    May I ask is there's a clear fine line between purpose and vision? Thanks

    • @ebaqdesign
      @ebaqdesign  3 года назад +1

      Brand Purpose describes the WHY-why you do what you do, it's about every day work. Brand Vision, is about the future that you are ultimately working towards-what would ideal world look like? E.g. Taking Tesla as example, their purpose is "to accelerate transition to sustainable energy" (here and now, every day work), while their vision is "A world without fossil fuels" (the ultimate goal they're working towards).

    • @vinmark5246
      @vinmark5246 3 года назад +1

      @@ebaqdesign Many thanks!

  • @journey2millionaire
    @journey2millionaire 3 года назад

    Do you're a rockstar!

  • @MarinasFlorin
    @MarinasFlorin 3 года назад

    Hi Arek. What kind of teleprompter are you using?

    • @ebaqdesign
      @ebaqdesign  3 года назад

      This one amzn.to/36UsDbX

  • @artbyheights3904
    @artbyheights3904 2 года назад +1

    For a designer point of view ,your example pictures are too short when you show them. Give your audience time to digest the information. Even though you are talking, keep in mind you do have visual learners as well. Just something to consideration.

    • @ebaqdesign
      @ebaqdesign  2 года назад

      Thanks for the tip, will make these b-rolls longer next time.

  • @mommyriya6886
    @mommyriya6886 3 года назад

    Thank you for your knowledge. Subscribe and going to purchase your product to learn more.

  • @SPElitegear
    @SPElitegear 2 года назад

    Thank you for the great info. We would love to get in contact and get more information. Can we get an email address? Thanks

  • @user-tq9uo5pu4r
    @user-tq9uo5pu4r 9 месяцев назад

    @@@hello

  • @tvaa9758
    @tvaa9758 Год назад

    Blablabla