People give Gil Amelio a bad rap. He was literally given a huge bucket of shit after Spindler, and he was at least as responsible as Jobs for developing the iMac, for which he gets no credit whatsoever. And he had the sense to bring Jobs and NextStep back into the fold. He deserves credit for these things. Of course, Jobs took what he was given and built the Apple of today to a 2 trillion dollar company - which far surpasses anything Gil accomplished. But to simply paint Amelio as a complete bozo is unfair. He wasn't, and he did do good things to right the ship and position it so that Jobs could make it work.
Gil made the Fateful decision to buy NeXT and bring back Apple. So he was the right CEO at the right time and it was a ballzy decision to take that gamble. So in the end he did save Apple.
...but...his plan was too restore and make Apple successful again...and if bringing back Steve Jobs was apart of his plan....then I guess good ole' Gil lived up to his word.
@makkertje You guys should all read iCon and get the story straight: 1) Amelio was well along in eliminating 80% of waste in development before Steve took over, 2) he was the one who shifted to targeting consumers with a low-end computer designed with Ellen Hancock, and within 3 weeks of it being finished Steve came in and named it the iMac, 3) he improved Apple's cashflow by slashing inventory down to 400M, and Steve continued that effort getting it down to 75M (but got all the credit).
I think that the further history goes will show that Gil turned Apple around. Jobs gets the credit due but it was Gil who first realized that Nextstep was the way to go to create the future of Macs. From my perspective Apple was making and refining inventive products during this period Newton 2000, EMate, 20th Anniversary Mac, PowerBook 3500 g3. .
Gil had the sense to cut the cruft and tidy apple into a lean machine, and start development on a consumer mac, he then also had the sense to see that next was more capable in an Internet era than failed copeland, and he had sense enough to know apple needed a visionary, and helped set up finance and Steve jobs return
Get your facts straight, gil was brought into apple after steve was fired then ASKED HIM to come back, steve didn't fire him. Therefore gil saved apple, then brought back steve, your welcome
After Michael Spindler was fired. I don’t like to speak ill of the dead, but Spindler was truly incompetent. It’s a testament that Gil Amelio could turn that around to be honest.
You know, Apple is like a ship, that ship is loaded with treasure, but there's a hole in the ship. And my job is to get everyone to row in the same direction.
I know you guys can't help it, but Gil is my grandpa, and I love him dearly. The negative comments are extremely unnecessary, be careful what you post. Thank you.
Thank you Ally! I'm a huge fan of Dr. Amelio. I think he played a pivotal role in Apple moving in the right direction (he killed Copland, bought NeXT, etc) Also pretty cool he has Dubois family ;)
People have good and true things to say, even if they are not perfect. Gil is a good example of that. He may not be well liked as CEO, but I liked his speech, which I take some inspiration from.
Gil Amelio is vilified far too often unnecessarily. While he wasn't a "product guy", he did shore up Apple's financial situation in early 1996, and cancelled Copland when it was evident it would never ship. Ellen Hancock, who was a good advisor to Gil Amelio (and was hired by Amelio), also had Apple buy NeXT when it was clear that Apple could not develop a successor to the classic MacOS on its own. Also, MacOS 8 was launched under his helm, which was an immediate sales success and helped bring greater hope to those that had been loyal to Apple. For anyone to turn around Apple financially after Michael Spindler's reign is a definite feat.
I agree - he certainly doesn't deserve the way he's portrayed. He made some really good decisions, which he's not given credit for. He sholdl be judged for the good decisions he made to reduce the bleeding. To be fair, he wasn't the innovator Steve Jobs was, but he certainly played the foundation for Jobs did by streamlining the company, and of course bringing Jobs back into the fold.
What an inept speaker. "greater perceived customer value... improve the value proposition..." how uninspiring and tepid. "Our message is: that we're going to be here...." Great.
This guy brought the now second most valuable company In the world, down to its knees, him and John Sculley were the two that really brought apple down and had Jobs not come to save it we'd all be in Microsoft/Android hell
TheStuntGuys123 Unfortunately you have no idea what you're talking about. Michael Spindler brought Apple down. Scully was very essential in Apple's early growth and Gil was key to get Apple through the years 1996/1997 after Spindler brought the company down to the brink of bankruptcy.
Wow. "We need to put the customer at the centre" and "we need to simplify our product line-up". Exactly what Jobs said on his return in '97.
pix8175 Yes, Amelio started a lot of the things that turned Apple back in the right direction.
"Apple is like a sinking ship with a hole in the bottom and my job is to point the ship to the right direction"
People give Gil Amelio a bad rap. He was literally given a huge bucket of shit after Spindler, and he was at least as responsible as Jobs for developing the iMac, for which he gets no credit whatsoever. And he had the sense to bring Jobs and NextStep back into the fold. He deserves credit for these things. Of course, Jobs took what he was given and built the Apple of today to a 2 trillion dollar company - which far surpasses anything Gil accomplished. But to simply paint Amelio as a complete bozo is unfair. He wasn't, and he did do good things to right the ship and position it so that Jobs could make it work.
Gil made the Fateful decision to buy NeXT and bring back Apple. So he was the right CEO at the right time and it was a ballzy decision to take that gamble. So in the end he did save Apple.
...but...his plan was too restore and make Apple successful again...and if bringing back Steve Jobs was apart of his plan....then I guess good ole' Gil lived up to his word.
@makkertje You guys should all read iCon and get the story straight: 1) Amelio was well along in eliminating 80% of waste in development before Steve took over, 2) he was the one who shifted to targeting consumers with a low-end computer designed with Ellen Hancock, and within 3 weeks of it being finished Steve came in and named it the iMac, 3) he improved Apple's cashflow by slashing inventory down to 400M, and Steve continued that effort getting it down to 75M (but got all the credit).
Brian Lynn exactly. Gil Amelio's book is also a good source of information from early 1996. Michael Spindler had badly mismanaged company finances.
I think that the further history goes will show that Gil turned Apple around.
Jobs gets the credit due but it was Gil who first realized that Nextstep was the way to go to create the future of Macs.
From my perspective Apple was making and refining inventive products during this period Newton 2000, EMate, 20th Anniversary Mac, PowerBook 3500 g3. .
LoL. How about no...
Absolutely not Jony ives also turned Apple around with best designs, it wasnt just cutting products out.
Gil had the sense to cut the cruft and tidy apple into a lean machine, and start development on a consumer mac, he then also had the sense to see that next was more capable in an Internet era than failed copeland, and he had sense enough to know apple needed a visionary, and helped set up finance and Steve jobs return
Yeah Gil has not gotten the credit he deserves, his initial strategy and decision was genius.
What does he do about the hole?
vaj99 I see you’ve read the book
Which hole?
Point it in the right direction?
Get your facts straight, gil was brought into apple after steve was fired then ASKED HIM to come back, steve didn't fire him. Therefore gil saved apple, then brought back steve, your welcome
After Michael Spindler was fired. I don’t like to speak ill of the dead, but Spindler was truly incompetent. It’s a testament that Gil Amelio could turn that around to be honest.
Thank you Gil, for saving Apple!
I respect how long ago you uploaded this video. I'm reading the Steve Jobs book and it did not paint Amelio well.
is that a real apple behind him, I've only seen these kind of apples in crash bandicoot
You know, Apple is like a ship, that ship is loaded with treasure, but there's a hole in the ship. And my job is to get everyone to row in the same direction.
Wait, what about the hole.
Gil was a nice guy, but not CEO material.
that is my great grandfather :D
Actually he is, he made a great leadership decision to bring NeXT and SJ back in the fold.
And quite honestly he laughs at that quote, finds it just as amusing as you guys do.
This would have been March 1996
Addressing more of the stockholders than the consumer.
I know you guys can't help it, but Gil is my grandpa, and I love him dearly. The negative comments are extremely unnecessary, be careful what you post. Thank you.
Ally Dubois oh wow
Thank you Ally! I'm a huge fan of Dr. Amelio. I think he played a pivotal role in Apple moving in the right direction (he killed Copland, bought NeXT, etc)
Also pretty cool he has Dubois family ;)
People have good and true things to say, even if they are not perfect. Gil is a good example of that. He may not be well liked as CEO, but I liked his speech, which I take some inspiration from.
Gil Amelio is vilified far too often unnecessarily. While he wasn't a "product guy", he did shore up Apple's financial situation in early 1996, and cancelled Copland when it was evident it would never ship. Ellen Hancock, who was a good advisor to Gil Amelio (and was hired by Amelio), also had Apple buy NeXT when it was clear that Apple could not develop a successor to the classic MacOS on its own. Also, MacOS 8 was launched under his helm, which was an immediate sales success and helped bring greater hope to those that had been loyal to Apple.
For anyone to turn around Apple financially after Michael Spindler's reign is a definite feat.
I agree - he certainly doesn't deserve the way he's portrayed. He made some really good decisions, which he's not given credit for. He sholdl be judged for the good decisions he made to reduce the bleeding. To be fair, he wasn't the innovator Steve Jobs was, but he certainly played the foundation for Jobs did by streamlining the company, and of course bringing Jobs back into the fold.
That fucken "S" whistling, I cant focus
My one thorn with Gil is Copland being killed. I liked Gil, and didn't want Jobs back, but history is history, and is, thusly, unchangeable.
Copland was a sinking ship.
There will be a curse on your soul if you do not watch the other video I uploaded.
Gill was a good ceo but Apple needed a great one.
BLA BLA BLA BLA BLA BLA as Steve would say
I guess he did fix apple by buying NeXt?
Gil Amelio > Tim Cook
- เหมือนไม่เก่ง แต่ไม่ใช่ Jobs อัจฉริยะ ต่างหาก
- jobs เปลี่ยนวิธีการทำธุรกิจ
disrupted
ยกระดับทุกด้านขึ้นไปอีก
Jobs เปลี่ยนโลกอย่างแท้จริง
Gil เป็น ceo ยุคเดิม แต่ Jobs เหนือกว่านั้น เพราะ ไป disrupted ยุคเก่าทุกด้าน
(นี้สินะ ระดับที่เราต้องหา)
อีกคนที่เปลี่ยนโลกได้คือ Elon
- Jobs แทบไม่ทำอะไรเหมือนเดิมเลย
(คนมีประสบการณ์คือคนทำสิ่งเดิม มากสุดคือดีสุดในโลก ณ ขณะนั้น)
(แต่เราอยู่ในยุค ทุกอย่างเปลี่ยนเร็ว disruption สร้างให้เทศไป disrupt เขา)
@MSComputerVideos Doctor of Philosophy in Physics from Georgia Tech in physics
Pan your mouse across the time bar at the bottom of the video and watch Amelio in the pop up box, it's quite amusing.
My dad was at the show where he got booed off the stage. We just watched Blackberry and Steve Jobs really reamed BB
So brave
oh look it's herbert
He sounds like my dishwasher.
The Copland Killer himself.
Copland was a sinking ship.
He brought Ive
@moronpaul Sculley actually WANTED steve back, he just wanted to make up to steve for firing him.
HI reminds a bit of Vince "Mac"-mahon.
The next couple of years will be interesting... Or really bland.
@moronpaul He actually made very little, at least according to his book
OHMYGOD HIS EYES FOLLOW ME.
This guy makes IBM seem exciting.
famous gil quote: “apple is like a sinking ship, and my job is to get it steered in the right direction...” lol
If Jimmy Hoffa ran apple..
sssstop whissstling!
O...k....
I will give him this, he was the one who brought Jobs back but he was a failure nonetheless
He sounds so much like a politician... He should just run for political office or something, why business?
thats my birthdayyyyyy! feb2nd.
The only goof thing he did was when he bought NeXT.
THANK GOD FOR STEVE
Jobs described him as a Bozo
Doesn't mean he is right
What an inept speaker. "greater perceived customer value... improve the value proposition..." how uninspiring and tepid. "Our message is: that we're going to be here...." Great.
Gil Amelio on how he will fix Apple - Hire Steve Jobs and get the fuck out the way.
LOL
This guy brought the now second most valuable company In the world, down to its knees, him and John Sculley were the two that really brought apple down and had Jobs not come to save it we'd all be in Microsoft/Android hell
TheStuntGuys123 Unfortunately you have no idea what you're talking about. Michael Spindler brought Apple down. Scully was very essential in Apple's early growth and Gil was key to get Apple through the years 1996/1997 after Spindler brought the company down to the brink of bankruptcy.
@@McVaio Very True, out of all CEOs of Apple, Spindler was the biggest disaster.