Thank you so much for having me be a part of this, Alice! It was such a pleasure working with you and Daniel and I look forward to watching your continued success :)
Thank you for professional help and gathering and explaining all the data we were getting! It was a pleasure to work with you. And anyone out there, who needs helps IG/FB ads, I strongly suggest reaching out to Jacob. 💯
This led me to your high quality music in your page Jacob. Well done. Like what I found! Best of luck with everything! Best, random Swedish synthwave producer.
Have you gotten spammed by my ads past 4 weeks?😊Let me know ❤ Disclaimer: This video is not sponsored by anybody or company. I just wanted to experiment and just show the results without a bias so that you can decide if it is something for you 😊✌
That's a perfect video showing both your experience at promoting your song as an artist and also a lot of details about how the whole social media ad market works. Very interesting, thank you.
Thing is, tik tok and Instagram are exactly the weapons that are destroying music. It stopped being art and ended up being who's the most catchy marketable 7 seconds. That why you typically have female big boobed DJ's who only use the sync button and are completely trash, playing in big venues, widely known as social media DJ's. Think about Jeff mills, Cox, dj rush, Nicole moudaber, and how they hustled and grew up in the scene.l, being hardworking and talented ( unlike most "Instagram musicians". One way to promote yourself, is looking at sama abdulhadi, the way she worked, promoted her boiler room in a way that nobody expected and it paid off. Social media eventually will become boring, and true talent will emerge, such as yourself!
@@TC-lk2ev he means that music is now based on first looks that doesn't really have an audible impact, and are focused more on the image than the music itself, because to see you dont need a context, while to listen you do need a context, and building up a context takes time to do so, so probably a mediocre guy doing stupid things while promoting his music will get more attention than an awesome talented composer/producer performing it, the thing is that nowadays you need to be a lot more than simply a good musician to make it to the world.
@@TC-lk2ev Music is better than it's ever been. It's a great time to be a fan as there is so much easy access to any type of music you want. But it's destroyed music as a money making venture. It's so hard to make any reasonable money from music nowadays as far as I see.
I think you didn't understand the message of the video. Music production & songwriting is different from music marketing, though they can be related. If you just care about music production, then running ads has no sense, as it comes from music marketing. Thing is different when you want to generate income with music, so it stops being just an art, it starts to be a business. And then, music marketing is essential. Therefore, ads are no magic, if the song isn't good and doesn't resonate with the audience, then is doesn't matter how much traffic you bring into it, you won't have any results.
Thanks for sharing. Very interesting that the memes got high click rate but very low conversion rate - what you would expect from a click bait advertisement.
Hi Alice, enjoying your content and journey. Just wondering one thing - what exactly is your final and long term plan for earning cold hard cash off the music. Do Spotify / Apple streams or other social platforms like RUclips pay enough. Or do you plan to use those streams as a springboard for live shows. Or is it something else altogether. Thanks!
I like the experiment but I would have loved to see you advertise your samplepacks or courses instead. With advertising music you dont really have a bigger goal than growing your audience where as with samplepacks youd have a goal of generating more money than you spend on the ads. that would make measuring success alot easier as well. Anyways great video, the editing with the call screens and everything is really good!
Nah, making social media click-bait ads for your music is slimy. Nobody finds artists they like this way, it's just a steady stream of "corn kid" rammed down your throat as you scroll. The way I find music and artists that I stick with and enjoy is simple. I open RUclips or Spotify, and check out playlists recommended based on other artists I already know I like. And the way RUclips and Spotify do it is also simple - they find someone who listens to similar music as you, and they play you that person's other music that you haven't heard yet. All they're doing is modeling what you used to do with your friends back in the day when you talk about music and someone says "oh have you heard these other bands?" It's someone whose opinion you already value so of course you'll go listen to the music they recommend. YT and Spotify are just doing the digital equivalent of that. The other way is via internet radio stations like Nightride FM, Prime Thanatos, etc... or Spotify weekly playlists. They're the modern equivalent of old-school radio in the car. The common factor is the stuff you want to hear is coming from a source who curates stuff you already like - people with similar tastes as you. You can't get that via paid promotional ads, sorry, you just can't. The only thing social media like Instagram or TikTok will do for you is swarm you with bots and fake engagement numbers to make it look like you're more popular than you really are, and squeeze money out of you for their social media network. They're the modern day equivalent of a quarter-muncher arcade machine or candy crush mobile gaming. You insert coins, and you make marginal progress, so you insert more coins, you make more marginal progress; but you never actually "win" the game, you just run out of money. Since we've completely handed over the music distribution reigns to Big Tech, they're the ones who ultimately decide what gets pushed and what doesn't, and no amount of ad money you spend will change that. Their algorithms are already tuned for engagement, and if you make engaging music, they'll find your music and push it organically via curated sources/authorities to those who will be most receptive. TL;DR - skip the paid ads and focus on creating a steady stream of killer music.
Well said, but also the recommended Spotify playlists are made from the same people that charge you 1000k dollars for almost nothing in return. Lots of the artists that are in the spotifiy curated playlists, like techno bunker, should not be there if you ask me! Just my 50 cents!
@@audiostatero2321 I agree, there's always been a pay-for-play model with curators to some degree, but the thousands of dollars they charge to appear on their playlists aren't meant to be used often, they're metered out and meant to be a deterrent to keep their curated lists honest. Those artists who pay-for-play never have sticking power anyway. They're gone the next week. When the content speaks for itself, the curators come to YOU; not the other way around.
but how do up and coming musicians work their way into the algorithm of people like you without plays/followers? Horse can't come before the cart, you can't "discover" them if Spotify etc haven't deemed them worthy to be shown to you
@@PaulEubanks well, in a normal world this is how it should work! But from my personal experience and some insights from people that i know (people with high degree of credibility) it's happening as i said. If you know, let's say, one of their curators, you can get into those playlists very easily. And artists that are for pay to play thing? Half of the techno bunker is full of those artists...
Quite interesting to see the process,in s way it not very incourageing . Especially since we are talking about a professionally done piece of music. So realistically it takes money to promote your music.
As ever another great vid and insight into the journey. What I learned though is 99% of the people watching this will never splurge $1000 on an ad campaign, and even if you do, there will not be a realistic return on investment without natural listeners who promote so you grow. Of those who saved, how many are repeat listeners, and how many more have you gained and lost? Would be cool if you do a monthly feature on your spotify/ad campaign endeavours though
Very great insight, but at the end we don’t feel so much like it’s worth it for such amount of money while at the same time feeling there is no other choice but to do it at one point as part of the whole.. A bit difficult , kind of sad hard truth.
@@Alice-Efe sad truth I mean the ratio result /benefits. Your idea is great and thank you for the unbiased video. 👍🏼 So many around are promoting ads like it’s the ultimate way to go.
If there are men aged 25-34 that respond to Tik-Tok style adverts, they are probably educationally subnormal and I wouldn't want them following me, especially if you can buy them in packs of three for a dollar. Does the Tik-Tok/Instagram generation even buy music?
If you've ever watched the video "face book fraud" by varitasium many years ago then you'd have known not to do this. That video shows exactly what happens to paid ads.
Great exercise to share. What was the goal of the financial investment was it to buy more Spotify fans? Or to make profit … I’m curious to know what the ROI was. It seems like lots of financial outlay for little or no return. We are just starting out with our productions in Techno but it feels like the journey could be a real challenge… it has to be for the love first yeah?
Older people typically have more money to spend than the TikTok generation too. Some people in my age group still buy CDs, as well as sample packs and VST presets.
I think ads are a far better option for artist who want to grow their audience compared to playlist placements. With the ads you can send people directly to your page using smart links, on playlists somebody has to love your track a lot to actually go out of the playlist and go to your profile
It’s kinda frustrating to see that quality produced music, does not pay off! It hurts spending so much time in producing a record on top those 1000 USD for instagram promotion has not pushed streams or sales.
@@felixmarques a stream is worth nothing, that’s a hard fact, I’m well aware of it, it’s even more ridiculous and worthless spending 1000 USD for a streaming promotion in hope of a viral sensation pushing your streams on Spotify. Every lottery ha s a higher rate than this, very sad though.
This phenomenon reminds of the "pay to play" shenanigans that live bands used to do in order to get noticed by record labels and the media and maybe pick up some fans, except it seems you have to pay more these days and get even less in return.
@@AutPen38 it’s a common method in the dancemuscic industry since decades, before social,media it was paying promotion companies for dance chart promotion activities. Since social media it became out of control
iG and FB adds work are very dependant on the media you use the parts of the song and your targeting. Also you are cold targeting or retargeting existing warm audiences. You also have specific countries that perform better and target cities. FB/IG work but it’s a fine art. 😊
Nope. I just want to make music. Marketing does not inspire me in the age of narcissism, arrested development and the worst parts of ADD for the general population fueled by an overload of dopamine from excess/constant and cheap entertainment. I generally actively do NOT get converted by the quick/dirty/cheap tik tok ads. I refuse to even download the tik tok app. I mostly follow producers who are the talented brain childs behind the pretty people artists. If my friend tells me about a song or if my fav producer mentions something they just worked on, in a more grass root way, I WILL listen. I am a Millennial btw (Jaxton Gold & the Definitions on all streaming platforms)
I think such way to get popular by music is waste of time and $$$. People don't care, attention span is very wide + audience is random (kind of). It's better to find a label, radio or game/movie producer to sell your music. Everything else is a rabbit hole. Anyways good luck ;)
there is a video of some german pop producer (shitty tropical house) where he explained he spent like $150k for facebook ads to kickstart his career with his first track , he used targeted ads and targeted like around 15 year old girls that listen to that type of music and it worked, as far as i remember he's a successful artist now nothing groundbreaking here, just thought it was funny how accurate it is lmao my personal opinion on ads is pretty low, I don't think you need an expert, you just need to know the target audience and I don't think this is hard, if you're really into music I think only you can accurately decide on your ads
@@felixmarques well true hahahaha i actually thought about that, but forgot to comment on it, money makes everything business/career related easier, PERIOD.
any ad or video that uses this robot voice i will automatically click away or mute. please, for the love of god, use a less rage inducing transcriber directly baked into the video. :D
In my experience, I would have goon for a much simpler ad video, meaning the cover of the song on the moving background. Also I would run ads from Business manager, not Instagram. The results I usually get is a cost comparable to the best results you had and, weird enough, nowadays the most expensive countries are delivering as good as the cheapest.
TLDR. Don't. Certainly not on FB platform. It's the same outcome as buying likes, achieved in a slightly different way. You'll end up with a bunch of 'followers' that engage with absolutely nothing thus tanking you're channel worse than before when businesses and algorithms find that you're follower to engagement ratio is down trending.
"trust is the only long term currency" - Seth Godin You shouldn't be surprised that click baiting people with half naked girls led to bad click-through for a music product. That's breaking a customer's trust in the first 30s.
Bro, I don’t even use Tik Tok but I see that shit show up on RUclips and other platforms and it makes me want to jump off a cliff. Why or how anybody thinks that is cool or catchy is a mystery to me.
Advertising is like shouting imo. Artists don't understand that there is such a thing as 'audience quality '. Sure you'll get more attention by shouting but the audience that follows you from that is one of now 'sympathy clicks' than true fans. They're still not gonna buy your music or come to a show. You end up with a bigger audience but less engagement.
Every dollar put into marketing must return 333 streams to be break even.. not even to be profitable. That is complete bullshit to me. + You are against the owner of the music industry haha, they wont let you pick a dime and are willing to share their customers with you. Following the aim to make money with Art is nothing else than flooding other people to force to consume your art.... To me that is not a sensible goal. One has to be very narcissistic to keep on following that goal.
@@Divinewave yahh that is what is being told to you by the marketing industry :D i would tell you the same.. Marketing is a completely unscientific world, they just make money from peoples desires due to some personality issues, be it you as an artist or a consumer, it doesnt matter psychologically they work the same :d haha
Thank you so much for having me be a part of this, Alice! It was such a pleasure working with you and Daniel and I look forward to watching your continued success :)
Thank you for professional help and gathering and explaining all the data we were getting! It was a pleasure to work with you. And anyone out there, who needs helps IG/FB ads, I strongly suggest reaching out to Jacob. 💯
This led me to your high quality music in your page Jacob. Well done. Like what I found! Best of luck with everything! Best, random Swedish synthwave producer.
Have you gotten spammed by my ads past 4 weeks?😊Let me know ❤
Disclaimer: This video is not sponsored by anybody or company. I just wanted to experiment and just show the results without a bias so that you can decide if it is something for you 😊✌
i got spammed lol but it was one that said : "i played my track on this club and this is what happened", something like that
@@RemoverBacterias haha that one was the most popular one. Sorry for the ad spam 😊🙏
20 years a go, I chose to keep music making as a hobby. I've watched plenty of vids like this. I think I've won the lottery.
Yes. Lately I've been doing music only for hobby. If it's not a hobby, i want to kill myself. Because Ill never have the budget big artists do.
Really appreciate watching your journey from RUclipsr/production tutorials into Producer/DJ trying to build your brand
Thank you Sam! ❤️
That's a perfect video showing both your experience at promoting your song as an artist and also a lot of details about how the whole social media ad market works. Very interesting, thank you.
might be true, but you know nothing @galacticsymphony5646
Wow so interesting, thanks for sharing this behind the scene! This is not something to be taken for granted
Thing is, tik tok and Instagram are exactly the weapons that are destroying music. It stopped being art and ended up being who's the most catchy marketable 7 seconds. That why you typically have female big boobed DJ's who only use the sync button and are completely trash, playing in big venues, widely known as social media DJ's. Think about Jeff mills, Cox, dj rush, Nicole moudaber, and how they hustled and grew up in the scene.l, being hardworking and talented ( unlike most "Instagram musicians". One way to promote yourself, is looking at sama abdulhadi, the way she worked, promoted her boiler room in a way that nobody expected and it paid off. Social media eventually will become boring, and true talent will emerge, such as yourself!
Music is better than it's ever been. Not sure what you mean when you say it's being destroyed?
@@TC-lk2ev he means that music is now based on first looks that doesn't really have an audible impact, and are focused more on the image than the music itself, because to see you dont need a context, while to listen you do need a context, and building up a context takes time to do so, so probably a mediocre guy doing stupid things while promoting his music will get more attention than an awesome talented composer/producer performing it, the thing is that nowadays you need to be a lot more than simply a good musician to make it to the world.
@@TC-lk2ev "Music is better than it's ever been". ROFL.
@@TC-lk2ev Music is better than it's ever been. It's a great time to be a fan as there is so much easy access to any type of music you want. But it's destroyed music as a money making venture. It's so hard to make any reasonable money from music nowadays as far as I see.
I think you didn't understand the message of the video. Music production & songwriting is different from music marketing, though they can be related. If you just care about music production, then running ads has no sense, as it comes from music marketing. Thing is different when you want to generate income with music, so it stops being just an art, it starts to be a business. And then, music marketing is essential. Therefore, ads are no magic, if the song isn't good and doesn't resonate with the audience, then is doesn't matter how much traffic you bring into it, you won't have any results.
We need to produce music then to be marketing expert but in this way we lose the magic . All your tutorial are very good and helping :)
This is pure gold, thank you soso much!!
Thank you for sharing the insights! I'm about to run a similar campaign myself so it's a perfect timing!
you are sooooo much help. thanks, wish you a lot of success:)
great content as always, thank you !
Thanks a lot for the info. Very helpful!!
What a valuable honest insight! Thanks Alice!
Phenomenal info. Thank you Alice!
That's a very informative video! Thank You
Great video Alice! Thank you for sharing :)
Very insightful! Thanks a lot!
Thanks for sharing. Very interesting that the memes got high click rate but very low conversion rate - what you would expect from a click bait advertisement.
Very informative! Did those ads were run as stories or posts?
Hi Alice, enjoying your content and journey. Just wondering one thing - what exactly is your final and long term plan for earning cold hard cash off the music. Do Spotify / Apple streams or other social platforms like RUclips pay enough. Or do you plan to use those streams as a springboard for live shows. Or is it something else altogether. Thanks!
Thanks a lot for the insights!
Which landing page did you use?
I like the experiment but I would have loved to see you advertise your samplepacks or courses instead. With advertising music you dont really have a bigger goal than growing your audience where as with samplepacks youd have a goal of generating more money than you spend on the ads. that would make measuring success alot easier as well. Anyways great video, the editing with the call screens and everything is really good!
This was really interesting. I can see that doing this on your own will no help from people with experience could be a disaster. Take care.
Thank you! Very helpful
you just have to make music the way you want and enjoy it. money is not the main thing
Nah, making social media click-bait ads for your music is slimy. Nobody finds artists they like this way, it's just a steady stream of "corn kid" rammed down your throat as you scroll. The way I find music and artists that I stick with and enjoy is simple. I open RUclips or Spotify, and check out playlists recommended based on other artists I already know I like. And the way RUclips and Spotify do it is also simple - they find someone who listens to similar music as you, and they play you that person's other music that you haven't heard yet. All they're doing is modeling what you used to do with your friends back in the day when you talk about music and someone says "oh have you heard these other bands?" It's someone whose opinion you already value so of course you'll go listen to the music they recommend. YT and Spotify are just doing the digital equivalent of that. The other way is via internet radio stations like Nightride FM, Prime Thanatos, etc... or Spotify weekly playlists. They're the modern equivalent of old-school radio in the car. The common factor is the stuff you want to hear is coming from a source who curates stuff you already like - people with similar tastes as you. You can't get that via paid promotional ads, sorry, you just can't. The only thing social media like Instagram or TikTok will do for you is swarm you with bots and fake engagement numbers to make it look like you're more popular than you really are, and squeeze money out of you for their social media network. They're the modern day equivalent of a quarter-muncher arcade machine or candy crush mobile gaming. You insert coins, and you make marginal progress, so you insert more coins, you make more marginal progress; but you never actually "win" the game, you just run out of money. Since we've completely handed over the music distribution reigns to Big Tech, they're the ones who ultimately decide what gets pushed and what doesn't, and no amount of ad money you spend will change that. Their algorithms are already tuned for engagement, and if you make engaging music, they'll find your music and push it organically via curated sources/authorities to those who will be most receptive.
TL;DR - skip the paid ads and focus on creating a steady stream of killer music.
Well said, but also the recommended Spotify playlists are made from the same people that charge you 1000k dollars for almost nothing in return. Lots of the artists that are in the spotifiy curated playlists, like techno bunker, should not be there if you ask me! Just my 50 cents!
@@audiostatero2321 I agree, there's always been a pay-for-play model with curators to some degree, but the thousands of dollars they charge to appear on their playlists aren't meant to be used often, they're metered out and meant to be a deterrent to keep their curated lists honest. Those artists who pay-for-play never have sticking power anyway. They're gone the next week. When the content speaks for itself, the curators come to YOU; not the other way around.
but how do up and coming musicians work their way into the algorithm of people like you without plays/followers? Horse can't come before the cart, you can't "discover" them if Spotify etc haven't deemed them worthy to be shown to you
@@PaulEubanks well, in a normal world this is how it should work! But from my personal experience and some insights from people that i know (people with high degree of credibility) it's happening as i said. If you know, let's say, one of their curators, you can get into those playlists very easily. And artists that are for pay to play thing? Half of the techno bunker is full of those artists...
@@audiostatero2321 And if listeners drop as a result, so does the artist.
Quite interesting to see the process,in s way it not very incourageing . Especially since we are talking about a professionally done piece of music. So realistically it takes money to promote your music.
As ever another great vid and insight into the journey. What I learned though is 99% of the people watching this will never splurge $1000 on an ad campaign, and even if you do, there will not be a realistic return on investment without natural listeners who promote so you grow.
Of those who saved, how many are repeat listeners, and how many more have you gained and lost?
Would be cool if you do a monthly feature on your spotify/ad campaign endeavours though
AYE you are the Best......Artist....Vlogger...and Human Being......one of my Best channels!!!!!!
Aww thanks a ton, you are so kind ✨
Man I hate the TTS ads lol, it might work but its always an insta skip for me. Anyone els?
I am not a big fan either but it was really surprising to see that best performing ad had TTS. Maybe new generation is used to it?
Great insight on how this works. Thanks Alice
Another gem of info!
Interesting, thanks.
You rock Alice!!!
I think I'll just wait 10 years for the YT algorithm to recommend me such as the amazing tunes it is recommending right now 😂
thank you!!
Yeah, back in my day it was two turntables and a mixer….no bpm counters to sync
Very great insight, but at the end we don’t feel so much like it’s worth it for such amount of money while at the same time feeling there is no other choice but to do it at one point as part of the whole.. A bit difficult , kind of sad hard truth.
Thank you! Idea was just showing unbiased take so that everybody can decide themselves 😊 So I tried to be as objective as possible.
@@Alice-Efe sad truth I mean the ratio result /benefits. Your idea is great and thank you for the unbiased video. 👍🏼 So many around are promoting ads like it’s the ultimate way to go.
If there are men aged 25-34 that respond to Tik-Tok style adverts, they are probably educationally subnormal and I wouldn't want them following me, especially if you can buy them in packs of three for a dollar. Does the Tik-Tok/Instagram generation even buy music?
If you've ever watched the video "face book fraud" by varitasium many years ago then you'd have known not to do this. That video shows exactly what happens to paid ads.
tbh I think the biggest problem with a lot of the ads you tried is just that they were just a bit too cringe
Very cool!
Just downloaded your song..Lol..it really helps..i am a budding music artist..Hello from India!!
How much money did you make from the $1000 spent?
Great exercise to share.
What was the goal of the financial investment was it to buy more Spotify fans? Or to make profit … I’m curious to know what the ROI was. It seems like lots of financial outlay for little or no return.
We are just starting out with our productions in Techno but it feels like the journey could be a real challenge… it has to be for the love first yeah?
Waste of money imo. Spend a thousand for small (and likely fake!) engagement numbers? Hard pass.
Also fb ads work well. D9nt forget that the 90s housers are also in your target group..
Older people typically have more money to spend than the TikTok generation too. Some people in my age group still buy CDs, as well as sample packs and VST presets.
I think ads are a far better option for artist who want to grow their audience compared to playlist placements. With the ads you can send people directly to your page using smart links, on playlists somebody has to love your track a lot to actually go out of the playlist and go to your profile
I skip ads. I cue playlists and flag artists from them.
@@PaulEubanks 👍
It’s kinda frustrating to see that quality produced music, does not pay off! It hurts spending so much time in producing a record on top those 1000 USD for instagram promotion has not pushed streams or sales.
And after all what the hell is a stream to a musician? 0.00002€? It really makes you wonder what the hell is the point.
@@felixmarques a stream is worth nothing, that’s a hard fact, I’m well aware of it, it’s even more ridiculous and worthless spending 1000 USD for a streaming promotion in hope of a viral sensation pushing your streams on Spotify.
Every lottery ha s a higher rate than this, very sad though.
This phenomenon reminds of the "pay to play" shenanigans that live bands used to do in order to get noticed by record labels and the media and maybe pick up some fans, except it seems you have to pay more these days and get even less in return.
@@AutPen38 it’s a common method in the dancemuscic industry since decades, before social,media it was paying promotion companies for dance chart promotion activities. Since social media it became out of control
iG and FB adds work are very dependant on the media you use the parts of the song and your targeting. Also you are cold targeting or retargeting existing warm audiences. You also have specific countries that perform better and target cities. FB/IG work but it’s a fine art. 😊
Nope. I just want to make music. Marketing does not inspire me in the age of narcissism, arrested development and the worst parts of ADD for the general population fueled by an overload of dopamine from excess/constant and cheap entertainment. I generally actively do NOT get converted by the quick/dirty/cheap tik tok ads. I refuse to even download the tik tok app. I mostly follow producers who are the talented brain childs behind the pretty people artists. If my friend tells me about a song or if my fav producer mentions something they just worked on, in a more grass root way, I WILL listen. I am a Millennial btw (Jaxton Gold & the Definitions on all streaming platforms)
Was the gain worth the cost? Seems like a pretty big investment overall but maybe not that much traction for the cost....
Nothing is truly free in life :/
Dude no way
Too much work. Just finishing and releasing tracks by myself is work enough. 😂 I dont wanna hate my hobby more
Picked the wrong demographic, shouldve went with 35-50, your style is our style, the chosen demographic likes festivals
What would have happened if you had paid a famous tik tok'er tomake a video/s for your ad and then marketed it on your account
Wouldn't it have been more efficient to buy fake streams with that money instead, like many labels and record companies do ? 😄
You'll be blocked if you do that :/ and they find out
Okay what this comes down to is that social media advertising for small artists is basically snake oil selling without any real benefit.
I think such way to get popular by music is waste of time and $$$. People don't care, attention span is very wide + audience is random (kind of). It's better to find a label, radio or game/movie producer to sell your music. Everything else is a rabbit hole. Anyways good luck ;)
there is a video of some german pop producer (shitty tropical house) where he explained he spent like $150k for facebook ads to kickstart his career with his first track , he used targeted ads and targeted like around 15 year old girls that listen to that type of music and it worked, as far as i remember he's a successful artist now
nothing groundbreaking here, just thought it was funny how accurate it is lmao
my personal opinion on ads is pretty low, I don't think you need an expert, you just need to know the target audience and I don't think this is hard, if you're really into music I think only you can accurately decide on your ads
A successful artist now… what was he before if he had 150k lying around? 🙃
@@felixmarques well true hahahaha i actually thought about that, but forgot to comment on it, money makes everything business/career related easier, PERIOD.
I would focus on brand building first and completely do away with the idea that an add will generate streams and justify the investment.
any ad or video that uses this robot voice i will automatically click away or mute. please, for the love of god, use a less rage inducing transcriber directly baked into the video. :D
hahaha I was really curious to see what would happen 😅 Not a big fan of Tiktok voice either. I was really surprised that best performing ad had it.
nice info biskuwi!
Happy to help! 😊
@@Alice-Efe thank you so much for the videos, greetings for Argentina
Worst 1000k dollars invested!
Delete all social media
In my experience, I would have goon for a much simpler ad video, meaning the cover of the song on the moving background.
Also I would run ads from Business manager, not Instagram.
The results I usually get is a cost comparable to the best results you had and, weird enough, nowadays the most expensive countries are delivering as good as the cheapest.
So, it takes $1000 to figure out what kinds of ads are worth running in the future. Maybe ads are not the best way...
🤣 who promotes their shit on Instagram though
TLDR. Don't. Certainly not on FB platform. It's the same outcome as buying likes, achieved in a slightly different way. You'll end up with a bunch of 'followers' that engage with absolutely nothing thus tanking you're channel worse than before when businesses and algorithms find that you're follower to engagement ratio is down trending.
"trust is the only long term currency"
- Seth Godin
You shouldn't be surprised that click baiting people with half naked girls led to bad click-through for a music product. That's breaking a customer's trust in the first 30s.
Sad strategy... im antiti tiktok in general so that might be why i feel like this. I think its mediocre
I have a "moral limit" on not using the most annoying TikTok female AI voice. I hear that, I skip the video 😂.
If I hear that automated reading voice in a video/short I immediately cringe and shut the video off. It's really, really, really annoying.
Bro, I don’t even use Tik Tok but I see that shit show up on RUclips and other platforms and it makes me want to jump off a cliff. Why or how anybody thinks that is cool or catchy is a mystery to me.
@@based_circuit absolutely, I'm the same!! I just don't get it!
I don’t understand the fakery
Advertising is like shouting imo.
Artists don't understand that there is such a thing as 'audience quality '.
Sure you'll get more attention by shouting but the audience that follows you from that is one of now 'sympathy clicks' than true fans. They're still not gonna buy your music or come to a show. You end up with a bigger audience but less engagement.
@@Synthanicmusic The simple answer is monetary
Every dollar put into marketing must return 333 streams to be break even.. not even to be profitable. That is complete bullshit to me. + You are against the owner of the music industry haha, they wont let you pick a dime and are willing to share their customers with you.
Following the aim to make money with Art is nothing else than flooding other people to force to consume your art.... To me that is not a sensible goal.
One has to be very narcissistic to keep on following that goal.
it's not about breaking even, it's about building an audience and following who will in turn listen to new releases/repeat listen etc
@@Divinewave yahh that is what is being told to you by the marketing industry :D i would tell you the same.. Marketing is a completely unscientific world, they just make money from peoples desires due to some personality issues, be it you as an artist or a consumer, it doesnt matter psychologically they work the same :d haha
Oh wow. Making dumb fake tiktok ads with soy faces and AI voice... I don't need views that much.
did you try ChatGPT chat bot? you can ask him anything and it will understand step by step
just a smol tipp