5 Copywriting Exercises: How To Write Better Sales Copy
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- Опубликовано: 11 июн 2019
- 5 Copywriting Exercises To Write INSANELY Better Sales Copy
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In this copywriting tutorial, I’m going to walk you through 5 super simple copywriting exercises that you can start doing right away, to turn your copy from good to great!
These exercises are so valuable whether you’re a brand new freelance copywriter or a digital marketing pro and they can be used throughout the entire copywriting process.
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Thank you Alex. I'm SO glad I found your page and videos.. I've been trying to improve my copywriting and your tips have definitely helped me take my writing to the next level! Will try out these exercises next :)
Aw thanks Shannon! So glad you find my videos helpful!
@@AlexCattoni thank you for your videos I am trying to get into the copywriting business. And your. Videos. Are helping me
This was great, I have been researching "catchy recruitment headlines" for a while now, and I think this has helped. Ever heard of - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some extraordinary things about it and my mate got great results with it.
This was great, thanks, I have been researching "creative headlines examples" for a while now, and I think this has helped. Have you heard people talk about - Fonucas Ziyyatt Tip - (should be on google have a look ) ? Ive heard some interesting things about it and my friend got amazing success with it.
How u going with it?
I'm hoping to you are crushing it now and all your hard work paid off
"Copywriters not copycats" - I like that
"First write bad copy, then fix it!" I love that. I struggle so much with copywriting because I'm such a perfectionist and I get so angry when I find myself starring at the screen and not a single word comes out for the life of me...
I'm the opposite - I have TOO MUCH ready to 'hurricane' its way onto the screen - my dread is the 'fixing' part. I gotta stop getting all bent out of shape when editing tools start slapping my content around. Perfectionism is a shared problem only my editing tool is the perfectionist and I dread the negotiation of editing - it's like I take it personally lol
@@DynamicMentalFitness Ive been trying to create an headline for three days now and even when I try to write it's just keeps getting worse . Get men like me so sad for real , how do you have so much to sayyyyyyyy
@@overcomerssports1768 I have the benefit (sometimes irritating curse) of a very creative mind thanks to years of training in art, writing, and music - shutting it up when I don't need it is the challenge.
Stephen King says that if you want more to say - and have an easier time writing it - then you have to take in more than you give, meaning heavy daily reading and research habits which most copywriters are going to end up doing anyway if they follow an effective process.
@@DynamicMentalFitness big ups to you . All love on this side . I think I need to read heavily now on a particular niche I think that way I might have more to say
This video is:
• outstanding
• terrific
• two toes up
• lighting in a bottle
• fire
• jaw droppingly good
• ten out of five stars
• s-tier
Thanks so much!
This video is life-changing
This video is value packed
This video is forging the path toward mastering copywriting
This video is ear perking
This video have every copywriter’s mind *blowing*
My first exercise of the day i had to warm up :D
Now THIS is some amazing content!!! I can’t believe you gave this all away for free! Super valuable and really insightful, practical and actionable. Thank you!
Thanks L!!
All heroes don't wear capes.
Your passion and enthusiasm for copywriting is very compelling. I can certainly relate with my own love for making people emote with words. You have inspired me to open a new chapter in my life. After all, life is too short to not chase my dreams. Keep making tremendous videos, and I'll keep watching!
amazing! thank you
Being a rookie trying to understand the thin line of demarcation between copywriting and contentwriting, I find your presentation both content-rich and captivating... thanks a lot Alex Cattoni!
Your videos are always packed with value! This one’s another hit :) Love exercises 3 & 4. I SO appreciate the actionable content 🙏❤️
Thanks Nelliane! Really appreciate the comment!
I love your content and energy, I wasn't serious about the whole idea of copywriting but you're making it interesting and simple! Thanks for your efforts♡
Alex, I honestly cannot get enough of your content. Please don't ever stop.
Thanks, Paulo!
Love the Features/Benefits converter. I can always find something new to mprove the way I write by watching your channel. Thank you so much.
Wow! I'm a Copywriter beginner. Your video is very illustrious and exceptional. Did I mention mind-blowing; well, thank you so much!
Thanks for watching!
Wow! All I can say is...this is Oscar Winning Writing! Of all of the videos that I have watched on copywriting, this video gave me the most depth in the lest amount of time. Thank you for sharing! Looking forward to more Alex!!
Thanks Samuel!! Appreciate you being here and sharing your comment :)
Alex, thank you so much. Your video is phenomenal! I've been stuck on a writing project for a bit and your tips are just the inspiration I needed. Love the benefits to feature converter. So much info in such a short amount of time! Love, Love, Love!!
Aw yay!! Thanks Yvonne! Glad you found it helpful!
Great becomes superb we use that a lot in England I got to remember to spell American !!
Very generous soul. This is your greatest legacy you give to humanity. Sharing all these info for free. New sub here from the Philippines, and I devour your videos voraciously.
Your best video yet! Especially a fan of the Hemingway Editor, such a useful tool
Do not copy the Copywrite because of copyright.
Thank you so much! There is so much value in this 12 minute video than any copywriter I've seen. You are very professional because you get straight to the point and making things clear and concise. That is good copy.
Such great information, This video has gone above and beyond my expectations!
Thank you. Subscribed
I think I live on your RUclips page now... Lol
Thank you for all of the information! You are such a blessing. I can't go to school right now, and it is people like you who have big, generous hearts that help make people's goals a reality. Thank you for helping others, and making this content available. I have learned more in 2 of your videos than on ANY of the other channels. I am blown away with what I learn in such a short period of time.
Thanks so much for being here!! ⚡️
This is such a fantastic video! Thank you Alex for providing heaps of valuable tips and wisdom- your content makes me fall more and more in love with copywriting by the day!
PHENOMENAL....I didn't even blink my eye through the entire video. Unbroken 5 mins of my life. Thanks for throwing our way such a gem video
This video is REVOLUTIONARY. Alex, I'm finally daring to write copy. Thanks for helping me make that decision by showing me good steps to start. All the best to you.
Omg can't believe I haven't used the Hemingway app before! Life saver, as I've been manually rereading and simplifying my sentences. And ditto on making the thesaurus a best friend haha. Thank you for this helpful video! xx
Tania Safuan right!? The Hemingway App is a total life saver!!
The alternative for great is awesome, as awesome as is this video. thanks Alex for the valuable hacks and tools shared
Found your channel a few days ago and I'm blown away by the copy writing value you share.
Thanks so much Peter!!
U r enthusiastic woman & your expression is the excellent innovative way.
This video is mind-blowing and spectacular.
I love you, Cattoni. Energy, smile and high spirits are contagious❤❤. Love from here🎉
I've just discovered your channel and I just can't stop watching your high-value contents. Thank you so much!
Yay! Welcome!
Wow, those exercises are awesome. Thank you!
Been binge watching all your videos amazing content so far I'm impressed by your intelligence
Thank you!
Awesome advice! That feature to benefit converter is like an answered prayer in just learning to do copywriting. Thanks so much!
Yes!! You're very welcome!!
This video is MIND-BLOWING, the F2B ex really helps me write my copy way more persuasively. Thank you Alex.
You want great? Mind-blowing, game-changing, revolutionary, reality-altering, believe-shaking, utterly overwhelming, insanely perfect, frenzy-evoking, life-changing, life-easing, everyday-sweetening
Synonyms for great? Lets see: paradigm-shifting, fantastic, amazing, awesome, incredible, spectacular, stupendous, stupifying, outrageous, breathtaking, Awe-inspiring, inspirational, inspired, brilliant, visionary, jaw-dropping, earth-shattering, outstanding, exceptional, excellent, best in class. Hmm.. I'm running out of words here, I guess this will have to do.
No chat gpt back then huh?
Great : ground-breaking, jaw-dropping, head-turning 😁
Thank you so much Alex for your tips. It really helped me for my social media ads. I'm not a copywriter by profession, but these tips really helps. Love from India.
One of the best videos on copywriting I've seen. Great work, Alex!
This video = *FAB-TASTIC!* ❤
Can *YOU* imagine copywriting made so easy?
With over 25 years in the copywriter industry I approve 😉
Good work Alex.
Thank you!
I'm 16 and just watching this since I what to Build a skill in copywriting so when I'm older it becomes useful
So thank you Alex
if your the real Andrew tate I just what to say thank you for everything you did.
I know you probably won't reply but that fine
The 5th exercise is my favorite! Thanks, Alex. This is gold!
Thanks girl!!
A friend suggested your channel to me. 4 videos in and I am honestly blown-away. You're amazing!
Thanks so much!
Thank you! Very valuable information 🙌🏻🙌🏻🙌🏻🙌🏻 I found you today and will continue watching your content!
Thank you so much for putting all this together!
I particularly loved and enjoy this video because I'm an English learner aspiring to become a digital marketer for local businesses and finding synonyms is a challenge for me, but like you stated "use power words that evoke emotions and actions" this is huge for me since that even helps me with my every day speaking.
Alex, you are the best.!!
Aw thanks!!! So are you!
Great content as usual. RUclips is testing your patience before blowing you up.
haha aw thanks! I sure hope that's the case! I'm not giving up! ;)
I loved the features to benefit converter. That exercise highlights, how important it is to do thorough audience research.
Since yesterday.. I have been watching your videos...
Thanks for giving all this information for free..
When you say "Boom" I remember Dan Lok
Omg lol. Me too. Dan uses 'boom' a lot.
@@nidhijhawer756 me too same dude
Same here
🤣🤣🤣
😂😂
Great - Mind Bogling
A fantastic, insightful and concise account of how to improve your copy
Alex you made my day! such valuable information. Thanks a ton. Keep putting out this kind of content! p.s you look stunning!
Woah Alex, you know what you're talking about. Your feature to benefit lead magnet is so simple yet compelling. Like it's literally an excel file. Simple and awesome. Hope to learn more from you. Great content!
Glad you found it helpful!
Hey Alex
I am struggling copywriter and I wanna LET You know that You are gem of copywriting❤
Thanks for teaching us 😊
Thank you!
Welcome to the team
I love your videos Alex! They are super helpful and awesome. Filled with valuable content and yet for free! Thank you so much !! :)
Thanks so much Jan!!
One of the best things that has happened to me is finding your page Alex.
I love tip 3 and 4
Thanks so much!
how about ai content author?
This video straight Frosted Flakes 🐯
LMAOOOOO HAHAHAHHAHHA
This video is so helpful. Thank you for sharing it without cost. I'm a new follower of yours and an aspiring copywriter. I will definitely watch all of your videos! You're an inspiration. Keep it up!
Welcome aboard!
THis is one of the few genuinely useful channels I have seen on youtube. Also this video was terrific
Thank you!
How do you tag emails to go automatically in to certain sub folders?
I can really use that. I’m often manually moving emails around.
Btw - another tip, focus on writing about the transformation. This can sometimes work more effectively than focusing on benefits.
If you can provoke visually stimulating copy which expresses and shares the transformation they’ll gain (benefit from) - then you’re golden.
This works well for sales pages and emails.
Take the reader from where they are now to where they desire to be when all is said and done.
Hey Michael! Ok so you click that little gear icon in your Gmail >> Settings >> Filters & Blocked Addresses >> Create New Filter >> Set Conditions (i.e. emails from test@test.com >> Create >> Choose "Skip Inbox" and "Apply The Label" (Create any label you want). Boom!
Alex Cattoni thank you!
Michael Brian just saw the rest of your comment!! It was hiding behind a “read more”. Thanks so much, love the transformation concept!!
Alex Cattoni no problem Alex!
@@MichaelBrianInc Are you a copywriter too? :)
"Wow this video is Mentally Orgasmic" thank you so for this information
This was such a such an informational video and gave me more insight on how to with the for steps you provided.
I'm new to learn copywriting but I found your video helpful. Thank you so much for your help
I love this! So glad to have found you 🙏🏽💚 Cheers from Spain, gorgeous!
Welcome!!
Thank you so much for the video & the helpful resources. Hemingway editor and the 5 question feature to benefit were my favourites!❤️
I am happy I was already doing some inspo-file without knowing it and looking into FB ads as well.
Now, after this I'll just be more intentional and well informed!
Xo❤️
Your channel is so insightful, such generous sharing! Thank you Alex!
Thanks so much!
Golden tips!. I'm already using some of them and yes they work great! Thank you so much 😊
Yay!
Thanks Alex for this amazing values,i love how you explain every details with style and humor,am just starting my copywriting journey this is really helpful Thank you 😍
I am a long-time copywriter and hadn't heard of the Hemingway app before. I look forward to learning more about it.
You are a generous person. Thank you Alex.
Wow, you have a simply sensational brand, video and delivery. I feel blessed this fell into my RUclips suggestion. Thank you!
So just dropping a huge thanks 🙏 😊You teach so much and give away so much !
Downloaded your converter and saw your sales page . I am learning what you are teaching and modelling for us😊
Amazing!! Thanks for your kind message!
I do #1 all the time. Saving stuff here and there. Then you get flashbacks when you're working on something else. So you hunt for it among the clutter. Great advice.
Yes! I have been looking for the Hemingway Editor but never knew what it was called. I personally am not a copywriter but am interested in learning the skill to stack it with what I am currently doing in my software business. Awesome content! Been binge watching a ton of your videos and bought the book Influence, New and Expanded: The Psychology of Persuasion after you and some other high level business owners suggested it.
Oh my goodness that feature to benefit tip is awesome. Thank you!!
Very helpful and powerful content, Alex. Your videos inspire and motivate me to improve my copywriting skills. Thank you and keep up the excellent work!
The video is superb
Hi there Alex... just want to say thank you so very much for the mind-blowing content of Copywriting...and I feel I will be learning a ton from you since I am a brand newbie. I have officially started leaning copywriting so thank you once again😁💖
Awww - thanks so much for being here!
This video is noteworthy. Thank you Alex for your time and effort.
Okay this video actually seems helpful, it gets to the point and shows how to use the apps. Glad i watched it haha.
This video is sprinkled with inspiring ideas and awesome content ❤️👍🏻
you're a start, Alex, aren't you! this is gold.
This is brilliant -and your speaking skills on camera are top notch too! Thanks for the value, just subscribed
Awesome, thank you!
I honestly love your content Alex, you always inspire me to do more and reach that goal in mind. Thank you very much.
SOOO happy to hear that!
Waiting, this video is superb!
Thank you...I am a newbie but I'm learning a lot from you
This video is bone-chillingly informative and, dare we say, staggeringly feature-packed!
Thank you so much for this. Super helpful x
There's so much gold in here it should be behind a paywall. Thanks for sharing with us!!
Get it while it's free! haha.
One of the most insightful video.
Keep pushing such content we are glad & open to learn such content.
Started with my copywriting journey and really enjoying.
Thanks so much!
Alex where have you been all my life?
This is GOOD.
Thank you very much.
Glad you loved it! Thanks for watching :)
This was fantastic! Thank you so much. I am just getting started producing online coursework, and have no experience in this area of copyrighting, marketing, etc. You offered so much helpful information here.
Thanks for watching!
This video is inspiring! As someone looking forward to a career as a freelance copywriter, this is the copy content I came for.
Thanks so much!
i love your feeds - very helpful and informative!! tx
The 'benefit to feature' converter exercise is GOLD! Super cool way to get insights into prospects' minds. Loved this tip. Thanks so much, Alex!
You're so welcome! I'm glad it was helpful :)
My twist on the word 'great'...fabulous!
Wow! Thank you for the precious tips & tricks!
SO GREAT!! Best Copywriting RUclipsr!
Awww, thank you! 😊
Thank you so much, Alex! It really helped.
Speechless...
You are indeed so good I could literally spend my fortune on you🙂. Thanks so much for these tips.
You are indeed Super Amazing 🔥